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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Equifax, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
13 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
26 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
4 States
|
|
Monitor & Maintain
|
All other markets
|
97 DMAs
44 States
|
Brand Insights
Brand Insights reveal Equifax’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Equifax shows challenging performance with -0.0% average growth across 51 markets (24.5% avg brand interest), with positive growth in 14 of 51 markets
Top performing markets for Equifax demonstrate exceptional results in Oklahoma (+13.0% growth, 26.0% brand interest, +3.0% brand interest change)
Equifax has 1 market with high growth (>15%), 4 markets with moderate growth (5-15%), 28 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Equifax include Wyoming (+22.2% growth, 22.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For Equifax, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Equifax, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian maintains market dominance with an average 53.5% brand interest across key markets: Alaska (59.0% brand interest, +3.5% growth), California (56.0% brand interest, +3.7% growth), and Colorado (53.0% brand interest, +1.9% growth)
Equifax dominates in 12 of 20 key battleground markets against TransUnion, notably in Kentucky (22.0% vs 26.0% brand interest), Louisiana (22.0% vs 28.0% brand interest), and Oregon (23.0% vs 29.0% brand interest)
Experian dominates in 30 of 51 key battleground markets against TransUnion, notably in California (21.0% vs 56.0% brand interest), Colorado (23.0% vs 53.0% brand interest), and Iowa (22.0% vs 52.0% brand interest)
Experian dominates in 32 of 51 key battleground markets against Equifax, notably in Alaska (20.0% vs 59.0% brand interest), California (23.0% vs 56.0% brand interest), and Hawaii (25.0% vs 51.0% brand interest)
Investment Recommendations
Strategic recommendations for Equifax in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 23.0% | -4.2% | +9.5% |
| Philadelphia PA | 2,735,885 | 20.0% | -9.1% | +5.3% |
| Atlanta GA | 2,358,268 | 32.0% | -3.0% | +3.2% |
| Boston MA-Manchester NH | 2,284,647 | 23.0% | -4.2% | +4.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 24.0% | -4.0% | +9.1% |
| St. Louis MO | 1,104,541 | 27.0% | -3.6% | +3.9% |
| Salt Lake City UT | 1,010,346 | 24.0% | -7.7% | +9.1% |
| San Antonio TX | 932,395 | 22.0% | -4.4% | +4.8% |
Emerging Market
Smaller markets showing strong growth potential
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 27.0% | +12.5% | +28.6% |
| Peoria-Bloomington IL | 218,337 | 24.0% | +20.0% | +41.2% |
| Bakersfield CA | 217,518 | 23.0% | +15.0% | +27.8% |
| Corpus Christi TX | 183,471 | 25.0% | +31.6% | +13.6% |
| Chico-Redding CA | 166,232 | 23.0% | +15.0% | +27.8% |
| Columbus-Tupelo-West Point MS | 165,898 | 26.0% | +13.0% | +8.3% |
| Salisbury MD | 163,214 | 28.0% | +12.0% | +27.3% |
| Columbia-Jefferson City MO | 159,914 | 31.0% | +10.7% | +19.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 28.0% | +3.7% | +12.0% |
| Louisville KY | 634,542 | 27.0% | +8.0% | +12.5% |
| Memphis TN | 567,037 | 27.0% | +12.5% | +12.5% |
| Fresno-Visalia CA | 558,026 | 21.0% | +5.0% | +5.0% |
| Ft. Myers-Naples FL | 543,946 | 28.0% | +7.7% | +40.0% |
| Wilkes Barre-Scranton PA | 519,543 | 20.0% | +5.3% | +17.7% |
| Albany-Schenectady-Troy NY | 509,309 | 25.0% | +13.6% | +31.6% |
| Little Rock-Pine Bluff AR | 507,874 | 22.0% | +4.8% | +15.8% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 21.0% | -12.5% | +16.7% |
| Chicago IL | 3,189,842 | 23.0% | +0.0% | +21.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 24.0% | +4.4% | +14.3% |
| Houston TX | 2,346,370 | 24.0% | +9.1% | +14.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 28.0% | -3.5% | +21.7% |
| Phoenix AZ | 1,882,206 | 21.0% | -8.7% | +23.5% |
| Seattle-Tacoma WA | 1,862,467 | 26.0% | -3.7% | +18.2% |
| Detroit MI | 1,704,780 | 23.0% | +0.0% | +21.1% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 24.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 29.0% | +3.6% | +3.6% |
| Baltimore MD | 1,011,542 | 29.0% | +0.0% | +3.6% |
| Dayton OH | 432,802 | 24.0% | -4.0% | +4.4% |
| Charleston-Huntington WV | 376,332 | 23.0% | -4.2% | +4.6% |
| Burlington VT-Plattsburgh NY | 316,976 | 22.0% | -4.4% | +4.8% |
| Augusta GA | 249,128 | 26.0% | +4.0% | +0.0% |
| Fargo-Valley City ND | 233,895 | 22.0% | +4.8% | +0.0% |
Monitor & Maintain
All other markets
97
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 24.0% | +4.4% | +9.1% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 25.0% | +4.2% | +8.7% |
| Charlotte NC | 1,164,592 | 29.0% | +3.6% | +7.4% |
| Nashville TN | 1,028,315 | 27.0% | +0.0% | +8.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 29.0% | +3.6% | +11.5% |
| Oklahoma City OK | 654,139 | 24.0% | +0.0% | +20.0% |
| Providence RI-New Bedford MA | 584,232 | 25.0% | +0.0% | +13.6% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 26.0% | +0.0% | +13.0% |
Brand Insights
Brand Insights for Equifax in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Equifax shows stable performance with 1.9% average growth across 197 markets (24.4% avg brand interest), with positive growth in 101 of 197 markets
Top performing markets for Equifax demonstrate exceptional results in Juneau AK (+85.2% growth, 50.0% brand interest, +23.0% brand interest change), Watertown NY (+52.9% growth, 26.0% brand interest, +9.0% brand interest change), and Jonesboro AR (+47.1% growth, 25.0% brand interest, +8.0% brand interest change)
Equifax has 29 markets with high growth (>15%), 35 markets with moderate growth (5-15%), 66 stable markets (0-5%), and 67 declining markets
Notable high-growth markets for Equifax include Abilene-Sweetwater TX (+17.6% growth, 20.0% brand interest), Albany GA (+20.0% growth, 30.0% brand interest), and Bakersfield CA (+15.0% growth, 23.0% brand interest)
Equifax maintains strong brand interest positions in key markets: Atlanta GA (32.0% brand interest, -1.0% change), Albany GA (30.0% brand interest, +5.0% change), and Baton Rouge LA (31.0% brand interest, +5.0% change)
Equifax shows positive brand interest momentum in 101 markets, notably in Abilene-Sweetwater TX (+3.0% brand interest), Albany GA (+5.0% brand interest), Bakersfield CA (+3.0% brand interest)
Equifax demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+20.0% growth, +5.0% gain, 30.0% current brand interest), Baton Rouge LA (+19.2% growth, +5.0% gain, 31.0% current brand interest), and Bend OR (+33.3% growth, +8.0% gain, 32.0% current brand interest)
Equifax successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 30.0% brand interest, +20.0% growth), Baton Rouge LA (maintained 31.0% brand interest, +19.2% growth), and Bend OR (maintained 32.0% brand interest, +33.3% growth)
In medium markets, Equifax shows steady growth with notable brand interest: Albuquerque-Santa Fe NM (-4.3% decline, 22.0% brand interest) and Austin TX (-3.9% decline, 25.0% brand interest)
Equifax maintains dominant market position with >35% brand interest in key markets: Juneau AK (50.0% brand interest, +85.2% change)
Equifax achieves significant brand interest gains in Albany GA (+5.0% brand interest growth, now at 30.0%) and Baton Rouge LA (+5.0% brand interest growth, now at 31.0%)
Equifax shows accelerating brand interest growth in Abilene-Sweetwater TX (+17.6% growth, 20.0% brand interest) and Albany GA (+20.0% growth, 30.0% brand interest)
Equifax maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.3% decline, 22.0% brand interest) and Atlanta GA (-3.0% decline, 32.0% brand interest)
Equifax faces growth challenges in historically strong markets: Atlanta GA (-3.0% decline, 32.0% brand interest) and Bowling Green KY (-10.3% decline, 26.0% brand interest)
Equifax performance in major markets: Atlanta GA (-3.0% decline, 32.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-4.2% decline, 23.0% brand interest, 2.6M TVHH), and Hartford & New Haven CT (-4.0% decline, 24.0% brand interest, 1.0M TVHH)
Equifax shows positive brand interest growth in markets representing 36.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Equifax performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Equifax can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Equifax can focus its competitive strategy.
Equifax leads category performance with 1.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+17.6%, 20.0% brand interest), Albany GA (+20.0%, 30.0% brand interest), and Bakersfield CA (+15.0%, 23.0% brand interest)
In high-growth markets, Equifax maintains an average brand interest of 26.3% with consistent performance across 29 markets
Equifax maintains market dominance with an average 34.4% brand interest across key markets: Baton Rouge LA (31.0% brand interest, +19.2% growth), Bend OR (32.0% brand interest, +33.3% growth), and Dothan AL (34.0% brand interest, +36.0% growth)
Experian maintains market dominance with an average 57.0% brand interest across key markets: Bangor ME (52.0% brand interest, +15.6% growth), Cheyenne WY-Scottsbluff NE (71.0% brand interest, +31.5% growth), and Fairbanks AK (100.0% brand interest, +100.0% growth)
Equifax dominates in 99 of 145 key battleground markets against TransUnion, notably in Abilene-Sweetwater TX (13.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (20.0% vs 25.0% brand interest), and Alexandria LA (16.0% vs 32.0% brand interest)
Experian dominates in 122 of 199 key battleground markets against TransUnion, notably in Abilene-Sweetwater TX (13.0% vs 67.0% brand interest), Albany-Schenectady-Troy NY (20.0% vs 55.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 57.0% brand interest)
Experian dominates in 99 of 197 key battleground markets against Equifax, notably in Albuquerque-Santa Fe NM (22.0% vs 57.0% brand interest), Amarillo TX (16.0% vs 63.0% brand interest), and Anchorage AK (21.0% vs 60.0% brand interest)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 26.0% brand interest, +136.4% growth), Butte-Bozeman MT (maintained 29.0% brand interest, +52.6% growth), and Yuma AZ-El Centro CA (maintained 29.0% brand interest, +38.1% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 30.0% brand interest, +20.0% growth), Baton Rouge LA (maintained 31.0% brand interest, +19.2% growth), and Bend OR (maintained 32.0% brand interest, +33.3% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 52.0% brand interest, +15.6% growth), Cheyenne WY-Scottsbluff NE (maintained 71.0% brand interest, +31.5% growth), and Fairbanks AK (maintained 100.0% brand interest, +100.0% growth)
Equifax emerges as competitive challenger to TransUnion with superior brand interest growth rates in Monterey-Salinas CA (-13.0% vs -22.2% growth), Idaho Falls-Pocatello ID (+46.7% vs +4.3% growth), and Johnstown-Altoona PA (+25.0% vs +9.5% growth)
TransUnion emerges as competitive challenger to Equifax with superior brand interest growth rates in Quincy IL-Hannibal MO-Keokuk IA (-15.0% vs -22.2% growth), Traverse City-Cadillac MI (-4.8% vs -11.1% growth), and Eureka CA (+23.5% vs -33.3% growth)
TransUnion emerges as competitive challenger to Experian with superior brand interest growth rates in Billings, MT (+136.4% vs -20.0% growth), Butte-Bozeman MT (+52.6% vs -1.9% growth), and Champaign & Springfield-Decatur IL (+25.0% vs -7.1% growth)
Equifax emerges as competitive challenger to Experian with superior brand interest growth rates in Billings, MT (-8.3% vs -20.0% growth), Abilene-Sweetwater TX (+17.6% vs +0.0% growth), and Albany GA (+20.0% vs -12.3% growth)
Experian demonstrates competitive strength with 207 high brand interest markets and 13 high-growth markets, notably in Albany GA (50.0% brand interest, -12.3% growth), Albany-Schenectady-Troy NY (55.0% brand interest, -3.5% growth), and Alexandria LA (52.0% brand interest, -3.7% growth)
Equifax demonstrates competitive strength with 74 high brand interest markets and 26 high-growth markets, notably in Atlanta GA (32.0% brand interest, -3.0% growth), Bowling Green KY (26.0% brand interest, -10.3% growth), and Des Moines-Ames IA (28.0% brand interest, -9.7% growth)