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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Equifax, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
62 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
27 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
20 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
102 DMAs
29 States
|
Brand Insights
Brand Insights reveal Equifax’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Equifax shows challenging performance with -5.5% average growth across 51 markets (23.5% avg brand interest), with positive growth in 5 of 51 markets
Top performing markets for Equifax demonstrate exceptional results in Alaska (+31.2% growth, 21.0% brand interest, +5.0% change)
Equifax has 1 market with high growth (>15%), 3 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Equifax include Alaska (+31.2% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For Equifax, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Equifax, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian dominates head-to-head competition against TransUnion in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alaska (58.0% vs 21.0% brand interest), District of Columbia (50.0% vs 24.0% brand interest), and Florida (55.0% vs 20.0% brand interest)
Experian dominates head-to-head competition against Equifax in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (52.0% vs 27.0% brand interest), Arizona (57.0% vs 21.0% brand interest), and Arkansas (57.0% vs 21.0% brand interest)
Experian demonstrates competitive strength with 51 high brand interest state markets and 0 high-growth state markets, notably in Connecticut (53.0% brand interest, -1.9% growth), Delaware (51.0% brand interest, -3.8% growth), and Montana (53.0% brand interest, -3.6% growth)
Equifax demonstrates competitive strength with 11 high brand interest state markets and 1 high-growth state market, notably in Alabama (27.0% brand interest, -10.0% growth), District of Columbia (26.0% brand interest, -7.1% growth), and Georgia (29.0% brand interest, -6.5% growth)
Investment Recommendations
Strategic recommendations for Equifax in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 20.0% | -13.0% | +5.3% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | -3.7% | +8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 26.0% | -7.1% | +13.0% |
| Denver CO | 1,523,659 | 24.0% | -7.7% | +9.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 27.0% | +3.9% | +3.9% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 23.0% | -4.2% | +9.5% |
| Columbus OH | 865,632 | 25.0% | -3.9% | +8.7% |
| Hartford & New Haven CT | 862,036 | 23.0% | -4.2% | +15.0% |
High Growth Priority
Large markets showing strong consistent growth
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Des Moines-Ames IA | 401,464 | 30.0% | +20.0% | +15.4% |
| Burlington VT-Plattsburgh NY | 306,170 | 26.0% | +13.0% | +52.9% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 23.0% | +9.5% | +9.5% |
| Boise ID | 280,534 | 28.0% | +21.7% | +40.0% |
| Reno NV | 260,899 | 24.0% | +14.3% | +20.0% |
| Evansville IN | 247,342 | 26.0% | +8.3% | +18.2% |
| Johnstown-Altoona PA | 241,655 | 24.0% | +26.3% | +14.3% |
| Fargo-Valley City ND | 225,922 | 30.0% | +25.0% | +57.9% |
Maintain & Optimize
Stable markets with consistent performance
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 21.0% | +0.0% | +5.0% |
| Houston TX | 2,266,381 | 23.0% | +0.0% | +4.6% |
| St. Louis MO | 1,066,886 | 28.0% | +0.0% | +0.0% |
| Baltimore MD | 977,058 | 27.0% | +0.0% | +3.9% |
| New Orleans LA | 584,044 | 27.0% | +0.0% | +0.0% |
| Memphis TN | 547,706 | 27.0% | +0.0% | +3.9% |
| Wilkes Barre-Scranton PA | 501,832 | 21.0% | +0.0% | +0.0% |
| Clarksburg-Weston WV | 84,830 | 33.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
102
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | -4.4% | +0.0% |
| Chicago IL | 3,081,097 | 20.0% | -13.0% | -4.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 22.0% | -4.4% | +4.8% |
| Atlanta GA | 2,277,873 | 32.0% | +0.0% | -3.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | -7.4% | -3.9% |
| Boston MA-Manchester NH | 2,206,762 | 24.0% | -4.0% | +4.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 23.0% | -8.0% | -8.0% |
| Phoenix AZ | 1,818,040 | 22.0% | -8.3% | +4.8% |
Brand Insights
Brand Insights for Equifax in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Equifax shows challenging performance with -5.5% average growth across 210 markets (22.0% avg brand interest), with positive growth in 41 of 210 markets
Top performing markets for Equifax demonstrate exceptional results in Clarksburg-Weston WV (+100.0% growth, 33.0% brand interest, +33.0% change), Fairbanks AK (+100.0% growth, 29.0% brand interest, +29.0% change), and Greenwood-Greenville MS (+100.0% growth, 31.0% brand interest, +31.0% change)
Equifax has 21 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 38 stable markets (0-5%), and 136 declining markets
Notable high-growth markets for Equifax include Amarillo TX (+25.0% growth, 20.0% brand interest), Boise ID (+21.7% growth, 28.0% brand interest), and Butte-Bozeman MT (+36.4% growth, 30.0% brand interest)
Equifax demonstrates strong market momentum with combined growth and brand interest gains in key markets: Boise ID (+21.7% growth, +5.0% gain, 28.0% current brand interest), Butte-Bozeman MT (+36.4% growth, +8.0% gain, 30.0% current brand interest), and Clarksburg-Weston WV (+100.0% growth, +33.0% gain, 33.0% current brand interest)
Equifax successfully defends strong market positions while maintaining brand interest growth in Boise ID (maintained 28.0% brand interest, +21.7% growth), Butte-Bozeman MT (maintained 30.0% brand interest, +36.4% growth), and Clarksburg-Weston WV (maintained 33.0% brand interest, +100.0% growth)
Equifax achieves significant brand interest gains in Boise ID (+5.0% brand interest growth, now at 28.0%) and Butte-Bozeman MT (+8.0% brand interest growth, now at 30.0%)
Equifax shows accelerating brand interest growth in Amarillo TX (+25.0% growth, 20.0% brand interest) and Boise ID (+21.7% growth, 28.0% brand interest)
Equifax demonstrates emerging brand interest strength in Wheeling WV-Steubenville OH (+26.7% growth, 19.0% brand interest) and Yuma AZ-El Centro CA (+18.8% growth, 19.0% brand interest)
Equifax maintains stable brand interest performance in mature markets: Austin TX (-4.0% growth, 24.0% brand interest) and Boston MA-Manchester NH (-4.0% growth, 24.0% brand interest)
Equifax faces growth challenges in historically strong markets: Alexandria LA (-9.1% growth, 30.0% brand interest) and Baton Rouge LA (-9.7% growth, 28.0% brand interest)
Equifax performance in major markets: Boston MA-Manchester NH (-4.0% growth, 24.0% brand interest, 2.6M TVHH), Charlotte NC (-3.3% growth, 29.0% brand interest, 1.3M TVHH), and Chicago IL (-13.0% growth, 20.0% brand interest, 3.6M TVHH)
Equifax shows positive brand interest growth in markets representing 8.1% of total TVHH coverage
Equifax maintains strong brand interest positions (>30% share) in key markets: Albany GA (25.0% brand interest, -7.0% change), Albany-Schenectady-Troy NY (22.0% brand interest, -3.0% change), and Albuquerque-Santa Fe NM (20.0% brand interest, -2.0% change)
Equifax achieves significant brand interest gains in Amarillo TX (+4.0% brand interest), Boise ID (+5.0% brand interest), and Butte-Bozeman MT (+8.0% brand interest)
Equifax maintains dominant market position with >35% brand interest in key markets: Albany GA (25.0% brand interest, -21.9% change) and Alexandria LA (30.0% brand interest, -9.1% change)
Competitive Insights
Competitive Insights showcase how Equifax performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Equifax can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Equifax can focus its competitive strategy.
Experian demonstrates category leadership at dma level with 3.1% average brand interest growth, showing exceptional performance in Albany GA (+21.3%, 57.0% brand interest), Beaumont-Port Arthur TX (+15.5%, 67.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+25.0%, 80.0% brand interest)
In high-growth dma markets, Experian maintains an average brand interest of 71.4% with consistent performance across 19 markets
In direct competition, Experian outperforms TransUnion with 37.1 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 42.0% brand interest, 12.0% growth), Anchorage AK (gap: 45.0% brand interest, 4.0% growth), and Baltimore MD (gap: 29.0% brand interest, 6.7% growth)
In select markets, Equifax outperforms TransUnion despite weaker overall growth (-5.5% vs +2.3% overall): Albany GA (Equifax: 25.0% share vs TransUnion: 18.0% share), Albany-Schenectady-Troy NY (Equifax: 22.0% share vs TransUnion: 18.0% share), and Amarillo TX (Equifax leads: 20.0% share, +25.0% growth vs TransUnion: 19.0%, -13.6%)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 29.0% brand interest, +16.0% growth), Bend OR (maintained 31.0% brand interest, +40.9% growth), and Casper-Riverton WY (maintained 28.0% brand interest, +100.0% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Boise ID (maintained 28.0% brand interest, +21.7% growth), Butte-Bozeman MT (maintained 30.0% brand interest, +36.4% growth), and Clarksburg-Weston WV (maintained 33.0% brand interest, +100.0% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 57.0% brand interest, +21.3% growth), Beaumont-Port Arthur TX (maintained 67.0% brand interest, +15.5% growth), and Bluefield-Beckley-Oak Hill WV (maintained 80.0% brand interest, +25.0% growth)
TransUnion maintains strong brand interest position in key markets: Portland OR (26.0% brand interest, +18.2% growth), Austin TX (22.0% brand interest, +4.8% growth), and Baltimore MD (22.0% brand interest, +4.8% growth)
Experian maintains strong brand interest position in key markets: Boston MA-Manchester NH (53.0% brand interest, +1.9% growth), Cincinnati OH (54.0% brand interest, +3.9% growth), and Cleveland-Akron (Canton) OH (52.0% brand interest, +4.0% growth)
Experian dominates head-to-head competition against TransUnion in 197 of 201 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (57.0% vs 18.0% brand interest), Albany-Schenectady-Troy NY (60.0% vs 18.0% brand interest), and Amarillo TX (61.0% vs 19.0% brand interest)
Experian dominates head-to-head competition against Equifax in 197 of 203 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (68.0% vs 18.0% brand interest), Albany GA (57.0% vs 25.0% brand interest), and Albany-Schenectady-Troy NY (60.0% vs 22.0% brand interest)
Experian emerges as competitive threat to Equifax with superior growth momentum (+3.1% vs -5.5%) across contested markets: Abilene-Sweetwater TX (Experian leads: 68.0% share, +9.7% growth vs Equifax: 18.0%, -28.0%), Albany GA (Experian leads: 57.0% share, +21.3% growth vs Equifax: 25.0%, -21.9%), and Albany-Schenectady-Troy NY (Experian leads: 60.0% share, +9.1% growth vs Equifax: 22.0%, -12.0%)
Experian demonstrates competitive strength with 205 high brand interest dma markets and 19 high-growth dma markets, notably in Amarillo TX (61.0% brand interest, -1.6% growth), Anchorage AK (62.0% brand interest, -1.6% growth), and Baltimore MD (51.0% brand interest, -1.9% growth)
Equifax demonstrates competitive strength with 56 high brand interest dma markets and 21 high-growth dma markets, notably in Alexandria LA (30.0% brand interest, -9.1% growth), Baton Rouge LA (28.0% brand interest, -9.7% growth), and Birmingham AL (26.0% brand interest, -7.1% growth)
Experian maintains validated market dominance (>35% brand interest) across 204 key markets where it leads all competitors: Amarillo TX (61.0% brand interest, validated dominance), Anchorage AK (62.0% brand interest, validated dominance), and Baltimore MD (51.0% brand interest, validated dominance)
Major market competition: Equifax and TransUnion show significant brand interest performance differences in key markets: Charlotte NC (Equifax: -3.3%, TransUnion: +4.5%) and Chicago IL (Equifax: -13.0%, TransUnion: -3.6%)