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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Equifax, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
40 DMAs
11 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
49 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
23 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
99 DMAs
32 States
|
Brand Insights
Brand Insights reveal Equifax’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Equifax shows challenging performance with -3.2% average growth across 51 markets (24.0% avg brand interest), with positive growth in 12 of 51 markets
Top performing markets for Equifax demonstrate exceptional results in South Dakota (+12.0% growth, 28.0% brand interest, +3.0% change)
Equifax has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 32 declining markets
Equifax successfully defends strong market positions while maintaining brand interest growth in Arkansas (maintained 23.0% brand interest, +4.5% growth), Colorado (maintained 26.0% brand interest, +4.0% growth), and Iowa (maintained 27.0% brand interest, +3.9% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For Equifax, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Equifax, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
TransUnion demonstrates category leadership at state level with 7.6% average brand interest growth, showing exceptional performance in Colorado (+16.7%, 28.0% brand interest), Idaho (+15.0%, 23.0% brand interest), and Louisiana (+15.0%, 23.0% brand interest)
In high-growth state markets, TransUnion maintains an average brand interest of 24.9% with consistent performance across 7 markets
TransUnion shows strong momentum with 7.6% average brand interest growth across key state markets: North Dakota (+40.0% growth, +6.0% brand interest), Wisconsin (+17.9% growth, +5.0% brand interest), and Colorado (+16.7% growth, +4.0% brand interest)
TransUnion captured additional brand interest in 32 state markets, averaging +2.6% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Equifax in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 22.0% | +4.8% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 23.0% | +4.6% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 26.0% | -3.7% | +8.3% |
| Austin TX | 831,742 | 25.0% | +4.2% | +0.0% |
| Cincinnati OH | 810,849 | 27.0% | +3.9% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 26.0% | +8.3% | -3.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 23.0% | +9.5% | -8.0% |
| Oklahoma City OK | 631,839 | 25.0% | +4.2% | +4.2% |
High Growth Priority
Large markets showing strong consistent growth
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 27.0% | +8.0% | +8.0% |
| Memphis TN | 547,706 | 27.0% | +12.5% | +12.5% |
| Fresno-Visalia CA | 539,002 | 25.0% | +19.1% | +25.0% |
| Richmond-Petersburg VA | 516,962 | 28.0% | +7.7% | +3.7% |
| Flint-Saginaw-Bay City MI | 375,743 | 26.0% | +13.0% | +23.8% |
| Portland-Auburn ME | 364,761 | 25.0% | +13.6% | +8.7% |
| Syracuse NY | 330,353 | 25.0% | +8.7% | +4.2% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 24.0% | +9.1% | +9.1% |
Maintain & Optimize
Stable markets with consistent performance
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 32.0% | +0.0% | +3.2% |
| Phoenix AZ | 1,818,040 | 23.0% | +0.0% | +4.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 26.0% | +4.0% | -3.7% |
| Portland OR | 1,086,232 | 28.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 28.0% | +0.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 25.0% | +0.0% | +4.2% |
| Pittsburgh PA | 998,699 | 23.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 23.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
99
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | -4.4% | -4.4% |
| Los Angeles CA | 4,962,377 | 20.0% | +5.3% | -13.0% |
| Chicago IL | 3,081,097 | 22.0% | -4.4% | +0.0% |
| Houston TX | 2,266,381 | 24.0% | -4.0% | +4.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | +4.0% | -7.1% |
| Boston MA-Manchester NH | 2,206,762 | 24.0% | -4.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 25.0% | -3.9% | +4.2% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | -7.1% | +0.0% |
Brand Insights
Brand Insights for Equifax in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Equifax shows strong performance with 9.4% average growth across 210 markets (22.6% avg brand interest), with positive growth in 84 of 210 markets
Top performing markets for Equifax demonstrate exceptional results in San Angelo TX (+566.7% growth, 20.0% brand interest, +17.0% change), St. Joseph MO (+127.8% growth, 41.0% brand interest, +23.0% change), and Juneau AK (+100.0% growth, 34.0% brand interest, +34.0% change)
Equifax has 29 markets with high growth (>15%), 35 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 96 declining markets
Notable high-growth markets for Equifax include Abilene-Sweetwater TX (+23.5% growth, 21.0% brand interest), Billings, MT (+750.0% growth, 17.0% brand interest), and Casper-Riverton WY (+100.0% growth, 6.0% brand interest)
Equifax demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+23.5% growth, +4.0% gain, 21.0% current brand interest), Cheyenne WY-Scottsbluff NE (+31.8% growth, +7.0% gain, 29.0% current brand interest), and Clarksburg-Weston WV (+20.0% growth, +4.0% gain, 24.0% current brand interest)
Equifax successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 21.0% brand interest, +23.5% growth), Cheyenne WY-Scottsbluff NE (maintained 29.0% brand interest, +31.8% growth), and Clarksburg-Weston WV (maintained 24.0% brand interest, +20.0% growth)
In medium markets, Equifax shows modest growth with notable brand interest: Fresno-Visalia CA (+19.1% growth, 25.0% brand interest) and Albany-Schenectady-Troy NY (+0.0% growth, 22.0% brand interest)
In small markets, Equifax shows strong growth with notable brand interest: Abilene-Sweetwater TX (+23.5% growth, 21.0% brand interest) and Billings, MT (+750.0% growth, 17.0% brand interest)
Equifax maintains dominant market position with >35% brand interest in key markets: St. Joseph MO (41.0% brand interest, +127.8% growth) and Meridian MS (36.0% brand interest, +12.5% growth)
Equifax achieves significant brand interest gains in Abilene-Sweetwater TX (+4.0% brand interest growth, now at 21.0%), Billings, MT (+15.0% brand interest growth, now at 17.0%), and Cheyenne WY-Scottsbluff NE (+7.0% brand interest growth, now at 29.0%)
Equifax shows accelerating brand interest growth in Abilene-Sweetwater TX (+23.5% growth, 21.0% brand interest) and Billings, MT (+750.0% growth, 17.0% brand interest)
Equifax demonstrates emerging brand interest strength in Billings, MT (+750.0% growth, 17.0% brand interest) and Casper-Riverton WY (+100.0% growth, 6.0% brand interest)
Equifax maintains stable brand interest performance in mature markets: Baltimore MD (-3.7% growth, 26.0% brand interest) and Biloxi-Gulfport MS (-3.9% growth, 25.0% brand interest)
Equifax faces growth challenges in historically strong markets: Baltimore MD (-3.7% growth, 26.0% brand interest) and Birmingham AL (-3.7% growth, 26.0% brand interest)
Equifax performance in major markets: Baltimore MD (-3.7% growth, 26.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-4.0% growth, 24.0% brand interest, 2.6M TVHH), and Charlotte NC (-6.7% growth, 28.0% brand interest, 1.3M TVHH)
Equifax shows positive brand interest growth in markets representing 32.4% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Equifax performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Equifax can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Equifax can focus its competitive strategy.
TransUnion demonstrates category leadership at dma level with 25.8% average brand interest growth, showing exceptional performance in Alexandria LA (+42.9%, 30.0% brand interest), Augusta GA (+15.8%, 22.0% brand interest), and Bangor ME (+47.4%, 28.0% brand interest)
In high-growth dma markets, TransUnion maintains an average brand interest of 23.9% with consistent performance across 56 markets
TransUnion shows strong momentum with 25.8% average brand interest growth across key dma markets: Zanesville OH (+966.7% growth, +29.0% brand interest), Watertown NY (+800.0% growth, +24.0% brand interest), and Grand Junction-Montrose CO (+700.0% growth, +21.0% brand interest)
TransUnion captured additional brand interest in 112 dma markets, averaging +4.6% brand interest growth in key growth dma
Equifax shows strong momentum with 9.4% average brand interest growth across key dma markets: Billings, MT (+750.0% growth, +15.0% brand interest), San Angelo TX (+566.7% growth, +17.0% brand interest), and Zanesville OH (+200.0% growth, +12.0% brand interest)
Equifax captured additional brand interest in 63 dma markets, averaging +4.6% brand interest growth in key growth dma
In direct competition, TransUnion outperforms Equifax with 5.2 percentage point brand interest advantage across 209 shared markets: Amarillo TX (gap: 5.0% brand interest, 11.3% growth), Beaumont-Port Arthur TX (gap: 10.0% brand interest, 31.3% growth), and Bowling Green KY (gap: 1.0% brand interest, 3.5% growth)
In select markets, Equifax outperforms TransUnion despite weaker overall growth (+9.4% vs +25.8% overall): Beaumont-Port Arthur TX (Equifax leads: 24.0% share, +9.1% growth vs TransUnion: 14.0%, -22.2%) and Buffalo NY (Equifax leads: 24.0% share, +9.1% growth vs TransUnion: 20.0%, -4.8%)
In select markets, Experian outperforms TransUnion despite weaker overall growth (-2.1% vs +25.8% overall): Amarillo TX (Experian leads: 63.0% share, +18.9% growth vs TransUnion: 21.0%, -16.0%), Beaumont-Port Arthur TX (Experian leads: 62.0% share, +3.3% growth vs TransUnion: 14.0%, -22.2%), and Bowling Green KY (Experian leads: 61.0% share, +8.9% growth vs TransUnion: 20.0%, -13.0%)
In select markets, Experian outperforms Equifax despite weaker overall growth (-2.1% vs +9.4% overall): Albany GA (Experian leads: 53.0% share, +3.9% growth vs Equifax: 21.0%, -19.2%) and Amarillo TX (Experian leads: 63.0% share, +18.9% growth vs Equifax: 16.0%, -27.3%)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 30.0% brand interest, +42.9% growth), Augusta GA (maintained 22.0% brand interest, +15.8% growth), and Bangor ME (maintained 28.0% brand interest, +47.4% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 21.0% brand interest, +23.5% growth), Cheyenne WY-Scottsbluff NE (maintained 29.0% brand interest, +31.8% growth), and Clarksburg-Weston WV (maintained 24.0% brand interest, +20.0% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 63.0% brand interest, +18.9% growth), Bend OR (maintained 51.0% brand interest, +18.6% growth), and Bluefield-Beckley-Oak Hill WV (maintained 72.0% brand interest, +18.0% growth)
TransUnion maintains strong brand interest position in key markets: Jacksonville FL (25.0% brand interest, +19.1% growth), Los Angeles CA (23.0% brand interest, +15.0% growth), and Norfolk-Portsmouth-Newport News VA (23.0% brand interest, +15.0% growth)
Equifax maintains strong brand interest position in key markets: Austin TX (25.0% brand interest, +4.2% growth), Cincinnati OH (27.0% brand interest, +3.9% growth), and Dallas-Ft. Worth TX (23.0% brand interest, +4.5% growth)
Experian maintains strong brand interest position in key markets: Grand Rapids-Kalamazoo-Battle Creek MI (55.0% brand interest, +1.9% growth), Greenville-Spartanburg SC-Asheville NC-Anderson SC (51.0% brand interest, +4.1% growth), and Houston TX (53.0% brand interest, +3.9% growth)