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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Experian, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
31 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
14 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
27 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
139 DMAs
34 States
|
Brand Insights
Brand Insights reveal Experian’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Experian shows challenging performance with -1.4% average growth across 51 markets (51.7% avg brand interest), with positive growth in 11 of 51 markets
Top performing markets for Experian demonstrate exceptional results in Wyoming (+17.3% growth, 61.0% brand interest, +9.0% change)
Experian has 1 market with high growth (>15%), 2 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 31 declining markets
Notable high-growth markets for Experian include Wyoming (+17.3% growth, 61.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For Experian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Experian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
TransUnion demonstrates category leadership at state level with 7.6% average brand interest growth, showing exceptional performance in Colorado (+16.7%, 28.0% brand interest), Idaho (+15.0%, 23.0% brand interest), and Louisiana (+15.0%, 23.0% brand interest)
In high-growth state markets, TransUnion maintains an average brand interest of 24.9% with consistent performance across 7 markets
TransUnion shows strong momentum with 7.6% average brand interest growth across key state markets: North Dakota (+40.0% growth, +6.0% brand interest), Wisconsin (+17.9% growth, +5.0% brand interest), and Colorado (+16.7% growth, +4.0% brand interest)
TransUnion captured additional brand interest in 32 state markets, averaging +2.6% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Experian in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 53.0% | +3.9% | -1.9% |
| Salt Lake City UT | 975,902 | 55.0% | -1.8% | +5.8% |
| San Diego CA | 940,959 | 52.0% | +0.0% | +6.1% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 51.0% | +4.1% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 53.0% | +3.9% | +3.9% |
| Buffalo NY | 537,294 | 56.0% | -1.8% | +5.7% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 54.0% | +5.9% | +3.9% |
| Honolulu HI | 411,655 | 54.0% | -1.8% | +8.0% |
High Growth Priority
Large markets showing strong consistent growth
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 52.0% | +8.3% | +4.0% |
| Ft. Wayne IN | 242,556 | 55.0% | +17.0% | +12.2% |
| Amarillo TX | 167,518 | 63.0% | +18.9% | +10.5% |
| Columbus-Tupelo-West Point MS | 160,242 | 61.0% | +15.1% | +15.1% |
| Columbia-Jefferson City MO | 154,462 | 54.0% | +10.2% | +8.0% |
| Sherman TX-Ada OK | 114,130 | 61.0% | +10.9% | +5.2% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 72.0% | +18.0% | +16.1% |
| Charlottesville VA | 83,258 | 49.0% | +14.0% | -5.8% |
Maintain & Optimize
Stable markets with consistent performance
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 49.0% | +0.0% | -2.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 51.0% | +2.0% | -3.8% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 50.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 54.0% | +0.0% | +3.9% |
| Charlotte NC | 1,124,890 | 48.0% | +0.0% | -2.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 48.0% | +0.0% | +0.0% |
| Milwaukee WI | 765,170 | 47.0% | +0.0% | -2.1% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 55.0% | +1.9% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
139
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 52.0% | -1.9% | -3.7% |
| Los Angeles CA | 4,962,377 | 57.0% | -6.6% | +3.6% |
| Philadelphia PA | 2,642,616 | 53.0% | -5.4% | -3.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 54.0% | -5.3% | -1.8% |
| Atlanta GA | 2,277,873 | 47.0% | -2.1% | -2.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 48.0% | -7.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 50.0% | -3.9% | -7.4% |
| Phoenix AZ | 1,818,040 | 52.0% | -3.7% | -5.5% |
Brand Insights
Brand Insights for Experian in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Experian shows challenging performance with -2.1% average growth across 210 markets (54.1% avg brand interest), with positive growth in 56 of 210 markets
Top performing markets for Experian demonstrate exceptional results in North Platte NE (+100.0% growth, 100.0% brand interest, +100.0% change), Mankato MN (+55.9% growth, 92.0% brand interest, +33.0% change), and Meridian MS (+53.9% growth, 60.0% brand interest, +21.0% change)
Experian has 10 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 62 stable markets (0-5%), and 129 declining markets
Notable high-growth markets for Experian include Amarillo TX (+18.9% growth, 63.0% brand interest), Bend OR (+18.6% growth, 51.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+18.0% growth, 72.0% brand interest)
Experian demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+18.9% growth, +10.0% gain, 63.0% current brand interest), Bend OR (+18.6% growth, +8.0% gain, 51.0% current brand interest), and Bluefield-Beckley-Oak Hill WV (+18.0% growth, +11.0% gain, 72.0% current brand interest)
Experian successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 63.0% brand interest, +18.9% growth), Bend OR (maintained 51.0% brand interest, +18.6% growth), and Bluefield-Beckley-Oak Hill WV (maintained 72.0% brand interest, +18.0% growth)
Experian achieves significant brand interest gains in Amarillo TX (+10.0% brand interest growth, now at 63.0%), Bend OR (+8.0% brand interest growth, now at 51.0%), and Bluefield-Beckley-Oak Hill WV (+11.0% brand interest growth, now at 72.0%)
Experian shows accelerating brand interest growth in Amarillo TX (+18.9% growth, 63.0% brand interest) and Bend OR (+18.6% growth, 51.0% brand interest)
Experian maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-1.7% growth, 57.0% brand interest) and Albuquerque-Santa Fe NM (-3.5% growth, 56.0% brand interest)
Experian faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-5.9% growth, 64.0% brand interest) and Albany-Schenectady-Troy NY (-1.7% growth, 57.0% brand interest)
Experian performance in major markets: Atlanta GA (-2.1% growth, 47.0% brand interest, 2.7M TVHH), Baltimore MD (-2.0% growth, 49.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-3.9% growth, 50.0% brand interest, 2.6M TVHH)
Experian shows positive brand interest growth in markets representing 16.0% of total TVHH coverage
Experian maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (64.0% brand interest, -4.0% change), Albany-Schenectady-Troy NY (57.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (56.0% brand interest, -2.0% change)
Experian achieves significant brand interest gains in Amarillo TX (+10.0% brand interest), Bend OR (+8.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+11.0% brand interest)
Experian maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (57.0% brand interest, 1.7% decline), Augusta GA (54.0% brand interest, 1.8% decline), and Baltimore MD (49.0% brand interest, 2.0% decline)
Experian shows challenging performance with -1.2% average growth across 210 markets (54.1% avg brand interest), with positive growth in 58 of 210 markets
Competitive Insights
Competitive Insights showcase how Experian performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Experian can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Experian can focus its competitive strategy.
TransUnion demonstrates category leadership at dma level with 25.8% average brand interest growth, showing exceptional performance in Alexandria LA (+42.9%, 30.0% brand interest), Augusta GA (+15.8%, 22.0% brand interest), and Bangor ME (+47.4%, 28.0% brand interest)
In high-growth dma markets, TransUnion maintains an average brand interest of 23.9% with consistent performance across 56 markets
TransUnion shows strong momentum with 25.8% average brand interest growth across key dma markets: Zanesville OH (+966.7% growth, +29.0% brand interest), Watertown NY (+800.0% growth, +24.0% brand interest), and Grand Junction-Montrose CO (+700.0% growth, +21.0% brand interest)
TransUnion captured additional brand interest in 112 dma markets, averaging +4.6% brand interest growth in key growth dma
Equifax shows strong momentum with 9.4% average brand interest growth across key dma markets: Billings, MT (+750.0% growth, +15.0% brand interest), San Angelo TX (+566.7% growth, +17.0% brand interest), and Zanesville OH (+200.0% growth, +12.0% brand interest)
Equifax captured additional brand interest in 63 dma markets, averaging +4.6% brand interest growth in key growth dma
In direct competition, TransUnion outperforms Equifax with 5.2 percentage point brand interest advantage across 209 shared markets: Amarillo TX (gap: 5.0% brand interest, 11.3% growth), Beaumont-Port Arthur TX (gap: 10.0% brand interest, 31.3% growth), and Bowling Green KY (gap: 1.0% brand interest, 3.5% growth)
In select markets, Equifax outperforms TransUnion despite weaker overall growth (+9.4% vs +25.8% overall): Beaumont-Port Arthur TX (Equifax leads: 24.0% share, +9.1% growth vs TransUnion: 14.0%, -22.2%) and Buffalo NY (Equifax leads: 24.0% share, +9.1% growth vs TransUnion: 20.0%, -4.8%)
In select markets, Experian outperforms TransUnion despite weaker overall growth (-2.1% vs +25.8% overall): Amarillo TX (Experian leads: 63.0% share, +18.9% growth vs TransUnion: 21.0%, -16.0%), Beaumont-Port Arthur TX (Experian leads: 62.0% share, +3.3% growth vs TransUnion: 14.0%, -22.2%), and Bowling Green KY (Experian leads: 61.0% share, +8.9% growth vs TransUnion: 20.0%, -13.0%)
In select markets, Experian outperforms Equifax despite weaker overall growth (-2.1% vs +9.4% overall): Albany GA (Experian leads: 53.0% share, +3.9% growth vs Equifax: 21.0%, -19.2%) and Amarillo TX (Experian leads: 63.0% share, +18.9% growth vs Equifax: 16.0%, -27.3%)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 30.0% brand interest, +42.9% growth), Augusta GA (maintained 22.0% brand interest, +15.8% growth), and Bangor ME (maintained 28.0% brand interest, +47.4% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 21.0% brand interest, +23.5% growth), Cheyenne WY-Scottsbluff NE (maintained 29.0% brand interest, +31.8% growth), and Clarksburg-Weston WV (maintained 24.0% brand interest, +20.0% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 63.0% brand interest, +18.9% growth), Bend OR (maintained 51.0% brand interest, +18.6% growth), and Bluefield-Beckley-Oak Hill WV (maintained 72.0% brand interest, +18.0% growth)
TransUnion maintains strong brand interest position in key markets: Jacksonville FL (25.0% brand interest, +19.1% growth), Los Angeles CA (23.0% brand interest, +15.0% growth), and Norfolk-Portsmouth-Newport News VA (23.0% brand interest, +15.0% growth)
Equifax maintains strong brand interest position in key markets: Austin TX (25.0% brand interest, +4.2% growth), Cincinnati OH (27.0% brand interest, +3.9% growth), and Dallas-Ft. Worth TX (23.0% brand interest, +4.5% growth)
Experian maintains strong brand interest position in key markets: Grand Rapids-Kalamazoo-Battle Creek MI (55.0% brand interest, +1.9% growth), Greenville-Spartanburg SC-Asheville NC-Anderson SC (51.0% brand interest, +4.1% growth), and Houston TX (53.0% brand interest, +3.9% growth)