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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Experian, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
23 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
4 States
|
|
Monitor & Maintain
|
All other markets
|
132 DMAs
46 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
38 DMAs
|
Brand Insights
Brand Insights reveal Experian’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Experian shows stable performance with 0.2% average growth across 51 markets (52.7% avg brand interest), with positive growth in 20 of 51 markets
Top performing markets for Experian demonstrate exceptional results in South Dakota (+11.1% growth, 50.0% brand interest, +5.0% brand interest change)
Experian has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 18 declining markets
Experian maintains strong brand interest positions in key markets: Alabama (50.0% brand interest, -3.0% change), Arkansas (57.0% brand interest, -3.0% change), and District of Columbia (47.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For Experian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Experian, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian maintains market dominance with an average 53.5% brand interest across key markets: Alaska (59.0% brand interest, +3.5% growth), California (56.0% brand interest, +3.7% growth), and Colorado (53.0% brand interest, +1.9% growth)
Equifax dominates in 12 of 20 key battleground markets against TransUnion, notably in Kentucky (22.0% vs 26.0% brand interest), Louisiana (22.0% vs 28.0% brand interest), and Oregon (23.0% vs 29.0% brand interest)
Experian dominates in 30 of 51 key battleground markets against TransUnion, notably in California (21.0% vs 56.0% brand interest), Colorado (23.0% vs 53.0% brand interest), and Iowa (22.0% vs 52.0% brand interest)
Experian dominates in 32 of 51 key battleground markets against Equifax, notably in Alaska (20.0% vs 59.0% brand interest), California (23.0% vs 56.0% brand interest), and Hawaii (25.0% vs 51.0% brand interest)
Investment Recommendations
Strategic recommendations for Experian in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 59.0% | +7.3% | -4.8% |
| Boston MA-Manchester NH | 2,284,647 | 55.0% | +3.8% | -6.8% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 55.0% | +0.0% | -6.8% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 55.0% | -1.8% | -3.5% |
| Hartford & New Haven CT | 892,461 | 54.0% | +3.9% | -6.9% |
| Oklahoma City OK | 654,139 | 53.0% | -3.6% | -15.9% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 53.0% | +1.9% | -8.6% |
| Louisville KY | 634,542 | 49.0% | -2.0% | -10.9% |
Emerging Market
Smaller markets showing strong growth potential
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Quincy IL-Hannibal MO-Keokuk IA | 86,953 | 62.0% | +17.0% | +3.3% |
| Lima OH | 60,614 | 68.0% | +21.4% | +28.3% |
| Cheyenne WY-Scottsbluff NE | 53,275 | 71.0% | +31.5% | +1.4% |
| St. Joseph MO | 39,970 | 100.0% | +37.0% | +61.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenville-New Bern-Washington NC | 268,682 | 58.0% | +5.5% | +9.4% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chattanooga TN | 353,329 | 55.0% | +1.9% | -6.8% |
| Savannah GA | 332,675 | 57.0% | +0.0% | -3.4% |
| Shreveport LA | 328,698 | 60.0% | -3.2% | -6.3% |
| Evansville IN | 256,071 | 55.0% | +1.9% | -5.2% |
| Augusta GA | 249,128 | 55.0% | -1.8% | -6.8% |
| Columbus-Tupelo-West Point MS | 165,898 | 53.0% | -5.4% | -5.4% |
| Biloxi-Gulfport MS | 124,318 | 55.0% | -6.8% | +1.9% |
| Abilene-Sweetwater TX | 101,957 | 67.0% | +0.0% | +3.1% |
Monitor & Maintain
All other markets
132
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 432,802 | 52.0% | +2.0% | -7.1% |
| Tucson (Sierra Vista) AZ | 431,693 | 54.0% | +0.0% | -15.6% |
| Honolulu HI | 426,184 | 51.0% | +4.1% | -16.4% |
| Spokane WA | 424,081 | 54.0% | +3.9% | -15.6% |
| Des Moines-Ames IA | 415,633 | 50.0% | +2.0% | -7.4% |
| Green Bay-Appleton WI | 414,647 | 51.0% | +2.0% | -8.9% |
| Wichita-Hutchinson KS | 402,706 | 53.0% | +1.9% | -10.2% |
| Roanoke-Lynchburg VA | 401,623 | 50.0% | -7.4% | -16.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 53.0% | +0.0% | -8.6% |
| Los Angeles CA | 5,137,519 | 58.0% | +7.4% | -10.8% |
| Chicago IL | 3,189,842 | 49.0% | +0.0% | -10.9% |
| Dallas-Ft. Worth TX | 2,676,555 | 53.0% | -3.6% | -13.1% |
| Atlanta GA | 2,358,268 | 46.0% | -2.1% | -11.5% |
| Houston TX | 2,346,370 | 54.0% | -3.6% | -11.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 48.0% | +2.1% | -15.8% |
| Phoenix AZ | 1,882,206 | 58.0% | +7.4% | -12.1% |
Brand Insights
Brand Insights for Experian in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Experian shows stable performance with 1.0% average growth across 207 markets (55.6% avg brand interest), with positive growth in 90 of 207 markets
Top performing markets for Experian demonstrate exceptional results in Helena MT (+117.4% growth, 100.0% brand interest, +54.0% brand interest change), Fairbanks AK (+100.0% growth, 100.0% brand interest, +50.0% brand interest change), and St. Joseph MO (+37.0% growth, 100.0% brand interest, +27.0% brand interest change)
Experian has 13 markets with high growth (>15%), 33 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 86 declining markets
Notable high-growth markets for Experian include Bangor ME (+15.6% growth, 52.0% brand interest), Cheyenne WY-Scottsbluff NE (+31.5% growth, 71.0% brand interest), and Fairbanks AK (+100.0% growth, 100.0% brand interest)
Experian maintains strong brand interest positions in key markets: Albany GA (50.0% brand interest, -7.0% change), Albany-Schenectady-Troy NY (55.0% brand interest, -2.0% change), and Alexandria LA (52.0% brand interest, -2.0% change)
Experian shows positive brand interest momentum in 90 markets, notably in Bangor ME (+7.0% brand interest), Cheyenne WY-Scottsbluff NE (+17.0% brand interest), Fairbanks AK (+50.0% brand interest)
Experian demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bangor ME (+15.6% growth, +7.0% gain, 52.0% current brand interest), Cheyenne WY-Scottsbluff NE (+31.5% growth, +17.0% gain, 71.0% current brand interest), and Fairbanks AK (+100.0% growth, +50.0% gain, 100.0% current brand interest)
Experian successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 52.0% brand interest, +15.6% growth), Cheyenne WY-Scottsbluff NE (maintained 71.0% brand interest, +31.5% growth), and Fairbanks AK (maintained 100.0% brand interest, +100.0% growth)
In large markets, Experian shows steady growth with high brand interest: Atlanta GA (-2.1% decline, 46.0% brand interest) and Baltimore MD (-2.0% decline, 48.0% brand interest)
In medium markets, Experian shows slight decline with high brand interest: Albany-Schenectady-Troy NY (-3.5% decline, 55.0% brand interest) and Birmingham AL (-7.3% decline, 51.0% brand interest)
In small markets, Experian shows steady growth with high brand interest: Albany GA (-12.3% decline, 50.0% brand interest) and Alexandria LA (-3.7% decline, 52.0% brand interest)
Experian maintains dominant market position with >35% brand interest in key markets: Albany GA (50.0% brand interest, -12.3% change) and Albany-Schenectady-Troy NY (55.0% brand interest, -3.5% change)
Experian achieves significant brand interest gains in Bangor ME (+7.0% brand interest growth, now at 52.0%) and Cheyenne WY-Scottsbluff NE (+17.0% brand interest growth, now at 71.0%)
Experian shows accelerating brand interest growth in Bangor ME (+15.6% growth, 52.0% brand interest) and Cheyenne WY-Scottsbluff NE (+31.5% growth, 71.0% brand interest)
Experian maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.5% decline, 55.0% brand interest) and Alexandria LA (-3.7% decline, 52.0% brand interest)
Experian faces growth challenges in historically strong markets: Albany GA (-12.3% decline, 50.0% brand interest) and Albany-Schenectady-Troy NY (-3.5% decline, 55.0% brand interest)
Competitive Insights
Competitive Insights showcase how Experian performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Experian can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Experian can focus its competitive strategy.
Equifax leads category performance with 1.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+17.6%, 20.0% brand interest), Albany GA (+20.0%, 30.0% brand interest), and Bakersfield CA (+15.0%, 23.0% brand interest)
In high-growth markets, Equifax maintains an average brand interest of 26.3% with consistent performance across 29 markets
Equifax maintains market dominance with an average 34.4% brand interest across key markets: Baton Rouge LA (31.0% brand interest, +19.2% growth), Bend OR (32.0% brand interest, +33.3% growth), and Dothan AL (34.0% brand interest, +36.0% growth)
Experian maintains market dominance with an average 57.0% brand interest across key markets: Bangor ME (52.0% brand interest, +15.6% growth), Cheyenne WY-Scottsbluff NE (71.0% brand interest, +31.5% growth), and Fairbanks AK (100.0% brand interest, +100.0% growth)
Equifax dominates in 99 of 145 key battleground markets against TransUnion, notably in Abilene-Sweetwater TX (13.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (20.0% vs 25.0% brand interest), and Alexandria LA (16.0% vs 32.0% brand interest)
Experian dominates in 122 of 199 key battleground markets against TransUnion, notably in Abilene-Sweetwater TX (13.0% vs 67.0% brand interest), Albany-Schenectady-Troy NY (20.0% vs 55.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 57.0% brand interest)
Experian dominates in 99 of 197 key battleground markets against Equifax, notably in Albuquerque-Santa Fe NM (22.0% vs 57.0% brand interest), Amarillo TX (16.0% vs 63.0% brand interest), and Anchorage AK (21.0% vs 60.0% brand interest)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 26.0% brand interest, +136.4% growth), Butte-Bozeman MT (maintained 29.0% brand interest, +52.6% growth), and Yuma AZ-El Centro CA (maintained 29.0% brand interest, +38.1% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 30.0% brand interest, +20.0% growth), Baton Rouge LA (maintained 31.0% brand interest, +19.2% growth), and Bend OR (maintained 32.0% brand interest, +33.3% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 52.0% brand interest, +15.6% growth), Cheyenne WY-Scottsbluff NE (maintained 71.0% brand interest, +31.5% growth), and Fairbanks AK (maintained 100.0% brand interest, +100.0% growth)
Equifax emerges as competitive challenger to TransUnion with superior brand interest growth rates in Monterey-Salinas CA (-13.0% vs -22.2% growth), Idaho Falls-Pocatello ID (+46.7% vs +4.3% growth), and Johnstown-Altoona PA (+25.0% vs +9.5% growth)
TransUnion emerges as competitive challenger to Equifax with superior brand interest growth rates in Quincy IL-Hannibal MO-Keokuk IA (-15.0% vs -22.2% growth), Traverse City-Cadillac MI (-4.8% vs -11.1% growth), and Eureka CA (+23.5% vs -33.3% growth)
TransUnion emerges as competitive challenger to Experian with superior brand interest growth rates in Billings, MT (+136.4% vs -20.0% growth), Butte-Bozeman MT (+52.6% vs -1.9% growth), and Champaign & Springfield-Decatur IL (+25.0% vs -7.1% growth)
Equifax emerges as competitive challenger to Experian with superior brand interest growth rates in Billings, MT (-8.3% vs -20.0% growth), Abilene-Sweetwater TX (+17.6% vs +0.0% growth), and Albany GA (+20.0% vs -12.3% growth)
Experian demonstrates competitive strength with 207 high brand interest markets and 13 high-growth markets, notably in Albany GA (50.0% brand interest, -12.3% growth), Albany-Schenectady-Troy NY (55.0% brand interest, -3.5% growth), and Alexandria LA (52.0% brand interest, -3.7% growth)
Equifax demonstrates competitive strength with 74 high brand interest markets and 26 high-growth markets, notably in Atlanta GA (32.0% brand interest, -3.0% growth), Bowling Green KY (26.0% brand interest, -10.3% growth), and Des Moines-Ames IA (28.0% brand interest, -9.7% growth)