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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for TransUnion, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
11 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
13 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
21 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
36 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
1 State
|
|
Monitor & Maintain
|
All other markets
|
124 DMAs
48 States
|
Brand Insights
Brand Insights reveal TransUnion’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
TransUnion shows stable performance with 0.2% average growth across 51 markets (22.7% avg brand interest), with positive growth in 15 of 51 markets
TransUnion has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 34 stable markets (0-5%), and 13 declining markets
TransUnion shows positive brand interest momentum in 15 markets, notably in Alabama (+1.0% brand interest), District of Columbia (+1.0% brand interest), Georgia (+1.0% brand interest)
TransUnion successfully defends strong market positions while maintaining brand interest growth in District of Columbia (maintained 26.0% brand interest, +4.0% growth), Illinois (maintained 28.0% brand interest, +3.7% growth), and Minnesota (maintained 27.0% brand interest, +0.0% decline)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Credit Bureaus industry.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For TransUnion, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Experian maintains market dominance with an average 53.5% brand interest across key markets: Alaska (59.0% brand interest, +3.5% growth), California (56.0% brand interest, +3.7% growth), and Colorado (53.0% brand interest, +1.9% growth)
Equifax dominates in 12 of 20 key battleground markets against TransUnion, notably in Kentucky (22.0% vs 26.0% brand interest), Louisiana (22.0% vs 28.0% brand interest), and Oregon (23.0% vs 29.0% brand interest)
Experian dominates in 30 of 51 key battleground markets against TransUnion, notably in California (21.0% vs 56.0% brand interest), Colorado (23.0% vs 53.0% brand interest), and Iowa (22.0% vs 52.0% brand interest)
Experian dominates in 32 of 51 key battleground markets against Equifax, notably in Alaska (20.0% vs 59.0% brand interest), California (23.0% vs 56.0% brand interest), and Hawaii (25.0% vs 51.0% brand interest)
Investment Recommendations
Strategic recommendations for TransUnion in the Credit Bureaus category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 21.0% | -8.7% | +10.5% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 21.0% | -4.6% | +10.5% |
| Denver CO | 1,577,435 | 24.0% | -7.7% | +9.1% |
| Hartford & New Haven CT | 892,461 | 22.0% | -4.4% | +10.0% |
| Louisville KY | 634,542 | 24.0% | -4.0% | +14.3% |
| Albuquerque-Santa Fe NM | 634,260 | 21.0% | -4.6% | +40.0% |
| New Orleans LA | 604,657 | 21.0% | -12.5% | +5.0% |
| Wilkes Barre-Scranton PA | 519,543 | 22.0% | -4.4% | +22.2% |
Emerging Market
Smaller markets showing strong growth potential
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbia-Jefferson City MO | 159,914 | 22.0% | +10.0% | +46.7% |
| Rockford IL | 159,667 | 25.0% | +13.6% | +13.6% |
| Duluth MN-Superior WI | 153,789 | 26.0% | +13.0% | +8.3% |
| Monroe LA-El Dorado AR | 153,067 | 20.0% | +17.7% | +33.3% |
| Minot-Bismarck-Dickinson(Williston) ND | 146,247 | 22.0% | +15.8% | +69.2% |
| Terre Haute IN | 123,086 | 18.0% | +28.6% | +12.5% |
| Yuma AZ-El Centro CA | 111,417 | 29.0% | +38.1% | +93.3% |
| Billings, MT | 103,972 | 26.0% | +136.4% | +116.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 23.0% | +9.5% | +35.3% |
| Memphis TN | 567,037 | 21.0% | +5.0% | +16.7% |
| Fresno-Visalia CA | 558,026 | 21.0% | +5.0% | +31.3% |
| Buffalo NY | 556,257 | 21.0% | +5.0% | +31.3% |
| Ft. Myers-Naples FL | 543,946 | 22.0% | +4.8% | +37.5% |
| Richmond-Petersburg VA | 535,207 | 22.0% | +10.0% | +22.2% |
| Little Rock-Pine Bluff AR | 507,874 | 21.0% | +5.0% | +10.5% |
| Lexington KY | 449,592 | 22.0% | +4.8% | +29.4% |
High Growth Priority
Large markets showing strong consistent growth
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 24.0% | +4.4% | +14.3% |
| Los Angeles CA | 5,137,519 | 21.0% | -4.6% | +23.5% |
| Dallas-Ft. Worth TX | 2,676,555 | 23.0% | +4.6% | +27.8% |
| Atlanta GA | 2,358,268 | 22.0% | +10.0% | +29.4% |
| Houston TX | 2,346,370 | 22.0% | +0.0% | +22.2% |
| Washington DC (Hagerstown MD) | 2,303,268 | 24.0% | +0.0% | +20.0% |
| Boston MA-Manchester NH | 2,284,647 | 22.0% | -4.4% | +15.8% |
| Phoenix AZ | 1,882,206 | 21.0% | -8.7% | +23.5% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus-Tupelo-West Point MS | 165,898 | 21.0% | +0.0% | +5.0% |
| Biloxi-Gulfport MS | 124,318 | 19.0% | +0.0% | +5.6% |
| Charlottesville VA | 86,196 | 22.0% | +4.8% | +0.0% |
| Laredo TX | 72,310 | 16.0% | +0.0% | +0.0% |
| Meridian MS | 57,218 | 21.0% | +0.0% | +0.0% |
| Casper-Riverton WY | 49,623 | 26.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
124
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 28.0% | +0.0% | +7.7% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 21.0% | +5.0% | +10.5% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 23.0% | +0.0% | +9.5% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 19.0% | -9.5% | +11.8% |
| Providence RI-New Bedford MA | 584,232 | 24.0% | +0.0% | +26.3% |
| Tulsa OK | 478,465 | 20.0% | +0.0% | +25.0% |
| Dayton OH | 432,802 | 24.0% | +0.0% | +14.3% |
| Tucson (Sierra Vista) AZ | 431,693 | 22.0% | +0.0% | +22.2% |
Brand Insights
Brand Insights for TransUnion in the Credit Bureaus category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
TransUnion shows challenging performance with -4.3% average growth across 199 markets (20.9% avg brand interest), with positive growth in 55 of 199 markets
Top performing markets for TransUnion demonstrate exceptional results in Billings, MT (+136.4% growth, 26.0% brand interest, +15.0% brand interest change), Butte-Bozeman MT (+52.6% growth, 29.0% brand interest, +10.0% brand interest change), and Yuma AZ-El Centro CA (+38.1% growth, 29.0% brand interest, +8.0% brand interest change)
TransUnion has 13 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 57 stable markets (0-5%), and 100 declining markets
Notable high-growth markets for TransUnion include Billings, MT (+136.4% growth, 26.0% brand interest), Butte-Bozeman MT (+52.6% growth, 29.0% brand interest), and Champaign & Springfield-Decatur IL (+25.0% growth, 25.0% brand interest)
TransUnion maintains strong brand interest positions in key markets: Lima OH (32.0% brand interest, -12.0% change) and La Crosse-Eau Claire WI (30.0% brand interest, +1.0% change)
TransUnion shows positive brand interest momentum in 55 markets, notably in Billings, MT (+15.0% brand interest), Butte-Bozeman MT (+10.0% brand interest), Champaign & Springfield-Decatur IL (+5.0% brand interest)
TransUnion demonstrates strong market momentum with combined growth and brand interest gains in key markets: Billings, MT (+136.4% growth, +15.0% gain, 26.0% current brand interest), Butte-Bozeman MT (+52.6% growth, +10.0% gain, 29.0% current brand interest), and Champaign & Springfield-Decatur IL (+25.0% growth, +5.0% gain, 25.0% current brand interest)
TransUnion successfully defends strong market positions while maintaining brand interest growth in Billings, MT (maintained 26.0% brand interest, +136.4% growth), Butte-Bozeman MT (maintained 29.0% brand interest, +52.6% growth), and Yuma AZ-El Centro CA (maintained 29.0% brand interest, +38.1% growth)
TransUnion achieves significant brand interest gains in Billings, MT (+15.0% brand interest growth, now at 26.0%) and Butte-Bozeman MT (+10.0% brand interest growth, now at 29.0%)
TransUnion shows accelerating brand interest growth in Billings, MT (+136.4% growth, 26.0% brand interest) and Butte-Bozeman MT (+52.6% growth, 29.0% brand interest)
TransUnion demonstrates emerging brand interest strength in Terre Haute IN (+28.6% growth, 18.0% brand interest) and Twin Falls ID (+18.8% growth, 19.0% brand interest)
TransUnion maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.8% decline, 20.0% brand interest) and Albuquerque-Santa Fe NM (-4.5% decline, 21.0% brand interest)
TransUnion faces growth challenges in historically strong markets: Bangor ME (-3.7% decline, 26.0% brand interest) and Lafayette IN (-6.7% decline, 28.0% brand interest)
TransUnion performance in major markets: Boston MA-Manchester NH (-4.3% decline, 22.0% brand interest, 2.6M TVHH), Denver CO (-7.7% decline, 24.0% brand interest, 1.8M TVHH), and Hartford & New Haven CT (-4.3% decline, 22.0% brand interest, 1.0M TVHH)
TransUnion shows positive brand interest growth in markets representing 29.4% of total TVHH coverage
TransUnion shows strong performance with 20.3% average growth across 193 markets (21.2% avg brand interest), with positive growth in 173 of 193 markets
Competitive Insights
Competitive Insights showcase how TransUnion performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where TransUnion can focus its competitive strategy.
Equifax leads category performance with 1.9% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+17.6%, 20.0% brand interest), Albany GA (+20.0%, 30.0% brand interest), and Bakersfield CA (+15.0%, 23.0% brand interest)
In high-growth markets, Equifax maintains an average brand interest of 26.3% with consistent performance across 29 markets
Equifax maintains market dominance with an average 34.4% brand interest across key markets: Baton Rouge LA (31.0% brand interest, +19.2% growth), Bend OR (32.0% brand interest, +33.3% growth), and Dothan AL (34.0% brand interest, +36.0% growth)
Experian maintains market dominance with an average 57.0% brand interest across key markets: Bangor ME (52.0% brand interest, +15.6% growth), Cheyenne WY-Scottsbluff NE (71.0% brand interest, +31.5% growth), and Fairbanks AK (100.0% brand interest, +100.0% growth)
Equifax dominates in 99 of 145 key battleground markets against TransUnion, notably in Abilene-Sweetwater TX (13.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (20.0% vs 25.0% brand interest), and Alexandria LA (16.0% vs 32.0% brand interest)
Experian dominates in 122 of 199 key battleground markets against TransUnion, notably in Abilene-Sweetwater TX (13.0% vs 67.0% brand interest), Albany-Schenectady-Troy NY (20.0% vs 55.0% brand interest), and Albuquerque-Santa Fe NM (21.0% vs 57.0% brand interest)
Experian dominates in 99 of 197 key battleground markets against Equifax, notably in Albuquerque-Santa Fe NM (22.0% vs 57.0% brand interest), Amarillo TX (16.0% vs 63.0% brand interest), and Anchorage AK (21.0% vs 60.0% brand interest)
TransUnion successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 26.0% brand interest, +136.4% growth), Butte-Bozeman MT (maintained 29.0% brand interest, +52.6% growth), and Yuma AZ-El Centro CA (maintained 29.0% brand interest, +38.1% growth)
Equifax successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 30.0% brand interest, +20.0% growth), Baton Rouge LA (maintained 31.0% brand interest, +19.2% growth), and Bend OR (maintained 32.0% brand interest, +33.3% growth)
Experian successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 52.0% brand interest, +15.6% growth), Cheyenne WY-Scottsbluff NE (maintained 71.0% brand interest, +31.5% growth), and Fairbanks AK (maintained 100.0% brand interest, +100.0% growth)
Equifax emerges as competitive challenger to TransUnion with superior brand interest growth rates in Monterey-Salinas CA (-13.0% vs -22.2% growth), Idaho Falls-Pocatello ID (+46.7% vs +4.3% growth), and Johnstown-Altoona PA (+25.0% vs +9.5% growth)
TransUnion emerges as competitive challenger to Equifax with superior brand interest growth rates in Quincy IL-Hannibal MO-Keokuk IA (-15.0% vs -22.2% growth), Traverse City-Cadillac MI (-4.8% vs -11.1% growth), and Eureka CA (+23.5% vs -33.3% growth)
TransUnion emerges as competitive challenger to Experian with superior brand interest growth rates in Billings, MT (+136.4% vs -20.0% growth), Butte-Bozeman MT (+52.6% vs -1.9% growth), and Champaign & Springfield-Decatur IL (+25.0% vs -7.1% growth)
Equifax emerges as competitive challenger to Experian with superior brand interest growth rates in Billings, MT (-8.3% vs -20.0% growth), Abilene-Sweetwater TX (+17.6% vs +0.0% growth), and Albany GA (+20.0% vs -12.3% growth)
Experian demonstrates competitive strength with 207 high brand interest markets and 13 high-growth markets, notably in Albany GA (50.0% brand interest, -12.3% growth), Albany-Schenectady-Troy NY (55.0% brand interest, -3.5% growth), and Alexandria LA (52.0% brand interest, -3.7% growth)
Equifax demonstrates competitive strength with 74 high brand interest markets and 26 high-growth markets, notably in Atlanta GA (32.0% brand interest, -3.0% growth), Bowling Green KY (26.0% brand interest, -10.3% growth), and Des Moines-Ames IA (28.0% brand interest, -9.7% growth)