Frosted Flakes
Kellogg's
Company
Kellogg's
Industry
Cereals
Other Kellogg's Brands
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Investment Recommendations
Targeted investment recommendations for Frosted Flakes, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
11 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
29 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
81 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
83 DMAs
25 States
|
Brand Insights
Brand Insights reveal Frosted Flakes’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Frosted Flakes shows strong performance with 34.0% average growth across 50 markets (8.4% avg brand interest), with positive growth in 19 of 50 markets
Frosted Flakes has 13 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 22 declining markets
Notable high-growth markets for Frosted Flakes include Alaska (+100.0% growth, 2.0% brand interest), Delaware (+33.3% growth, 16.0% brand interest), and Illinois (+25.0% growth, 10.0% brand interest)
Frosted Flakes achieves significant brand interest gains in Delaware (+4.0% brand interest growth, now at 16.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Frosted Flakes, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Frosted Flakes, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes demonstrates category leadership at state level with 34.0% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 2.0% brand interest), Delaware (+33.3%, 16.0% brand interest), and Illinois (+25.0%, 10.0% brand interest)
In high-growth state markets, Frosted Flakes maintains an average brand interest of 9.0% with consistent performance across 13 markets
Frosted Flakes shows strong momentum with 34.0% average brand interest growth across key state markets: New Mexico (+800.0% growth, +8.0% brand interest), Maine (+700.0% growth, +7.0% brand interest), and Montana (+200.0% growth, +2.0% brand interest)
Frosted Flakes captured additional brand interest in 19 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Frosted Flakes in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 10.0% | +0.0% | +11.1% |
| San Diego CA | 940,959 | 12.0% | +0.0% | +20.0% |
| San Antonio TX | 900,609 | 11.0% | +10.0% | -15.4% |
| Cincinnati OH | 810,849 | 11.0% | +10.0% | +0.0% |
| New Orleans LA | 584,044 | 13.0% | +8.3% | -7.1% |
| Richmond-Petersburg VA | 516,962 | 12.0% | -7.7% | +33.3% |
| Albany-Schenectady-Troy NY | 491,946 | 7.0% | +0.0% | +40.0% |
| Dayton OH | 418,047 | 11.0% | +10.0% | -8.3% |
High Growth Priority
Large markets showing strong consistent growth
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 11.0% | +22.2% | +10.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +20.0% | +9.1% |
| Phoenix AZ | 1,818,040 | 11.0% | +37.5% | +0.0% |
| Detroit MI | 1,646,663 | 12.0% | +20.0% | -7.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +42.9% | +11.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 14.0% | +40.0% | +16.7% |
| Kansas City MO | 866,618 | 10.0% | +66.7% | -16.7% |
| Columbus OH | 865,632 | 12.0% | +33.3% | -14.3% |
Maintain & Optimize
Stable markets with consistent performance
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 11.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 12.0% | +0.0% | +0.0% |
| Portland OR | 1,086,232 | 8.0% | +0.0% | +0.0% |
| Springfield MO | 386,138 | 1.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 363,503 | 12.0% | +0.0% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 1.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 1.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
83
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -16.7% | -16.7% |
| Los Angeles CA | 4,962,377 | 11.0% | +0.0% | -15.4% |
| Philadelphia PA | 2,642,616 | 9.0% | -18.2% | -25.0% |
| Houston TX | 2,266,381 | 12.0% | +0.0% | -14.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | -25.0% | -25.0% |
| Boston MA-Manchester NH | 2,206,762 | 8.0% | -27.3% | -11.1% |
| Seattle-Tacoma WA | 1,798,974 | 8.0% | -20.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 9.0% | -10.0% | -10.0% |
Brand Insights
Brand Insights for Frosted Flakes in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Frosted Flakes shows stable performance with 3.3% average growth across 203 markets (4.7% avg brand interest), with positive growth in 48 of 203 markets
Top performing markets for Frosted Flakes demonstrate exceptional results in Presque Isle ME (+100.0% growth, 40.0% brand interest, +40.0% change) and Hattiesburg-Laurel MS (+35.3% growth, 23.0% brand interest, +6.0% change)
Frosted Flakes has 38 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 90 stable markets (0-5%), and 65 declining markets
Notable high-growth markets for Frosted Flakes include Beaumont-Port Arthur TX (+66.7% growth, 5.0% brand interest), Billings, MT (+100.0% growth, 18.0% brand interest), and Bowling Green KY (+100.0% growth, 18.0% brand interest)
Frosted Flakes demonstrates strong market momentum with combined growth and brand interest gains in key markets: Hattiesburg-Laurel MS (+35.3% growth, +6.0% gain, 23.0% current brand interest) and Presque Isle ME (+100.0% growth, +40.0% gain, 40.0% current brand interest)
Frosted Flakes successfully defends strong market positions while maintaining brand interest growth in Hattiesburg-Laurel MS (maintained 23.0% brand interest, +35.3% growth) and Presque Isle ME (maintained 40.0% brand interest, +100.0% growth)
Frosted Flakes maintains dominant market position with >35% brand interest in key markets: Presque Isle ME (40.0% brand interest, +100.0% growth)
Frosted Flakes achieves significant brand interest gains in Billings, MT (+18.0% brand interest growth, now at 18.0%), Bowling Green KY (+18.0% brand interest growth, now at 18.0%), and Flint-Saginaw-Bay City MI (+3.0% brand interest growth, now at 15.0%)
Frosted Flakes shows accelerating brand interest growth in Beaumont-Port Arthur TX (+66.7% growth, 5.0% brand interest) and Billings, MT (+100.0% growth, 18.0% brand interest)
Frosted Flakes demonstrates emerging brand interest strength in Beaumont-Port Arthur TX (+66.7% growth, 5.0% brand interest) and Billings, MT (+100.0% growth, 18.0% brand interest)
Frosted Flakes performance in major markets: Baltimore MD (-16.7% growth, 10.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-27.3% growth, 8.0% brand interest, 2.6M TVHH), and Cleveland-Akron (Canton) OH (-20.0% growth, 8.0% brand interest, 1.6M TVHH)
Frosted Flakes shows positive brand interest growth in markets representing 28.8% of total TVHH coverage
Frosted Flakes maintains strong brand interest positions (>30% share) in key markets: Hattiesburg-Laurel MS (23.0% brand interest, +6.0% change) and Presque Isle ME (40.0% brand interest, +40.0% change)
Frosted Flakes achieves significant brand interest gains in Beaumont-Port Arthur TX (+2.0% brand interest), Billings, MT (+18.0% brand interest), and Bowling Green KY (+18.0% brand interest)
Frosted Flakes shows stable performance with 3.5% average growth across 209 markets (5.1% avg brand interest), with positive growth in 50 of 209 markets
Top performing markets for Frosted Flakes demonstrate exceptional results in Hattiesburg-Laurel MS (+100.0% growth, 23.0% brand interest, +23.0% change), Presque Isle ME (+100.0% growth, 40.0% brand interest, +40.0% change), and Columbia SC (+25.0% growth, 20.0% brand interest, +4.0% change)
Competitive Insights
Competitive Insights showcase how Frosted Flakes performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Frosted Flakes can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Frosted Flakes can focus its competitive strategy.
Cinnamon Toast Crunch demonstrates category leadership at dma level with 57.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+100.0%, 25.0% brand interest), Albuquerque-Santa Fe NM (+26.7%, 19.0% brand interest), and Amarillo TX (+150.0%, 5.0% brand interest)
In high-growth dma markets, Cinnamon Toast Crunch maintains an average brand interest of 20.9% with consistent performance across 106 markets
Cheerios shows strong momentum with 8.5% average brand interest growth across key dma markets: Laredo TX (+966.7% growth, +87.0% brand interest), Albany GA (+681.8% growth, +75.0% brand interest), and Beaumont-Port Arthur TX (+500.0% growth, +75.0% brand interest)
Cheerios captured additional brand interest in 53 dma markets, averaging +26.7% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 13.1% average brand interest growth across key dma markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+900.0% growth, +9.0% brand interest), Honolulu HI (+900.0% growth, +9.0% brand interest), and Savannah GA (+900.0% growth, +9.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 44 dma markets, averaging +5.4% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 24.7% average brand interest growth across key dma markets: Odessa-Midland TX (+875.0% growth, +35.0% brand interest), Medford-Klamath Falls OR (+833.3% growth, +25.0% brand interest), and Montgomery (Selma) AL (+800.0% growth, +24.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 63 dma markets, averaging +11.3% brand interest growth in key growth dma
Cinnamon Toast Crunch shows strong momentum with 57.7% average brand interest growth across key dma markets: Traverse City-Cadillac MI (+966.7% growth, +29.0% brand interest), Shreveport LA (+950.0% growth, +19.0% brand interest), and Macon GA (+933.3% growth, +28.0% brand interest)
Cinnamon Toast Crunch captured additional brand interest in 118 dma markets, averaging +10.0% brand interest growth in key growth dma
In direct competition, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops with 11.0 percentage point brand interest advantage across 196 shared markets: Albany GA (gap: 6.0% brand interest, 188.8% growth), Albany-Schenectady-Troy NY (gap: 22.0% brand interest, 42.3% growth), and Beaumont-Port Arthur TX (gap: 5.0% brand interest, 6.8% growth)
In select markets, Cheerios outperforms Honey Nut Cheerios despite weaker overall growth (+8.5% vs +13.1% overall): Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 1.0%, -90.9%) and Austin TX (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 8.0%, -20.0%)
In select markets, Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+8.5% vs +24.7% overall): Alexandria LA (Cheerios leads: 100.0% share, +122.2% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Amarillo TX (Cheerios leads: 84.0% share, +82.6% growth vs Kellogg's Froot Loops: 8.0%, -84.0%), and Augusta GA (Cheerios leads: 60.0% share, +22.4% growth vs Kellogg's Froot Loops: 2.0%, -33.3%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (+3.3% vs +24.7% overall): Beaumont-Port Arthur TX (Frosted Flakes leads: 5.0% share, +66.7% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Birmingham AL (Frosted Flakes: +8.3% growth vs Kellogg's Froot Loops: -17.4% growth), and Charleston-Huntington WV (Frosted Flakes: +100.0% growth vs Kellogg's Froot Loops: -26.3% growth)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+13.1% vs +24.7% overall): Amarillo TX (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -84.0% growth), Augusta GA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -33.3% growth), and Bakersfield CA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -82.6% growth)
In select markets, Cheerios outperforms Cinnamon Toast Crunch despite weaker overall growth (+8.5% vs +57.7% overall): Albany GA (Cheerios leads: 86.0% share, +681.8% growth vs Cinnamon Toast Crunch: 10.0%, -88.8%), Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Cinnamon Toast Crunch: 11.0%, -15.4%), and Beaumont-Port Arthur TX (Cheerios leads: 90.0% share, +500.0% growth vs Cinnamon Toast Crunch: 5.0%, -93.2%)