Frosted Flakes
Kellogg's
Company
Kellogg's
Industry
Cereals
Other Kellogg's Brands
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Investment Recommendations
Targeted investment recommendations for Frosted Flakes, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
13 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
37 DMAs
21 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
83 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
68 DMAs
18 States
|
Brand Insights
Brand Insights reveal Frosted Flakes’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Frosted Flakes shows strong performance with 8.5% average growth across 50 markets (9.1% avg brand interest), with positive growth in 25 of 50 markets
Frosted Flakes has 18 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Frosted Flakes include Arizona (+20.0% growth, 12.0% brand interest), Arkansas (+33.3% growth, 12.0% brand interest), and Connecticut (+22.2% growth, 11.0% brand interest)
Frosted Flakes shows accelerating brand interest growth in Arizona (+20.0% growth, 12.0% brand interest) and Arkansas (+33.3% growth, 12.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Frosted Flakes, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Frosted Flakes, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops demonstrates category leadership at state level with 49.9% average brand interest growth, showing exceptional performance in Alaska (+900.0%, 30.0% brand interest), Connecticut (+16.7%, 14.0% brand interest), and Idaho (+33.3%, 20.0% brand interest)
In high-growth state markets, Kellogg's Froot Loops maintains an average brand interest of 19.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.5% average brand interest growth across key state markets: Montana (+366.7% growth, +11.0% brand interest), Oregon (+57.1% growth, +4.0% brand interest), and Nebraska (+50.0% growth, +3.0% brand interest)
Frosted Flakes captured additional brand interest in 25 state markets, averaging +2.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Frosted Flakes in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +10.0% | -8.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +0.0% | +9.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 11.0% | +10.0% | -8.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | -10.0% | +12.5% |
| Pittsburgh PA | 998,699 | 7.0% | +0.0% | +16.7% |
| Baltimore MD | 977,058 | 10.0% | +0.0% | +25.0% |
| San Antonio TX | 900,609 | 12.0% | +9.1% | -14.3% |
| Kansas City MO | 866,618 | 10.0% | +0.0% | +11.1% |
High Growth Priority
Large markets showing strong consistent growth
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 14.0% | +27.3% | +0.0% |
| Philadelphia PA | 2,642,616 | 10.0% | +11.1% | -16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 11.0% | +22.2% | -8.3% |
| Boston MA-Manchester NH | 2,206,762 | 11.0% | +37.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 12.0% | +9.1% | +20.0% |
| Seattle-Tacoma WA | 1,798,974 | 11.0% | +37.5% | +10.0% |
| Denver CO | 1,523,659 | 10.0% | +11.1% | -9.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 16.0% | +14.3% | +14.3% |
Maintain & Optimize
Stable markets with consistent performance
83
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Spokane WA | 409,624 | 1.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 1.0% | +0.0% | +0.0% |
| South Bend-Elkhart IN | 279,718 | 1.0% | +0.0% | +0.0% |
| Reno NV | 260,899 | 1.0% | +0.0% | +0.0% |
| Evansville IN | 247,342 | 1.0% | +0.0% | +0.0% |
| Ft. Wayne IN | 242,556 | 21.0% | +0.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 0.0% | +0.0% | +0.0% |
| Youngstown OH | 221,187 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
68
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 10.0% | -9.1% | -16.7% |
| Atlanta GA | 2,277,873 | 11.0% | +0.0% | -15.4% |
| Houston TX | 2,266,381 | 12.0% | +0.0% | -7.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 9.0% | +0.0% | -18.2% |
| Detroit MI | 1,646,663 | 11.0% | -8.3% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 11.0% | -8.3% | -8.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 11.0% | -21.4% | -8.3% |
| San Diego CA | 940,959 | 6.0% | -50.0% | -45.5% |
Brand Insights
Brand Insights for Frosted Flakes in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Frosted Flakes shows challenging performance with -1.4% average growth across 200 markets (4.6% avg brand interest), with positive growth in 55 of 200 markets
Top performing markets for Frosted Flakes demonstrate exceptional results in Ft. Wayne IN (+100.0% growth, 21.0% brand interest, +21.0% change), Rockford IL (+100.0% growth, 32.0% brand interest, +32.0% change), and Florence-Myrtle Beach SC (+61.5% growth, 21.0% brand interest, +8.0% change)
Frosted Flakes has 43 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 90 stable markets (0-5%), and 55 declining markets
Notable high-growth markets for Frosted Flakes include Albany-Schenectady-Troy NY (+42.9% growth, 10.0% brand interest), Amarillo TX (+100.0% growth, 3.0% brand interest), and Anchorage AK (+100.0% growth, 3.0% brand interest)
Frosted Flakes demonstrates strong market momentum with combined growth and brand interest gains in key markets: Florence-Myrtle Beach SC (+61.5% growth, +8.0% gain, 21.0% current brand interest), Ft. Wayne IN (+100.0% growth, +21.0% gain, 21.0% current brand interest), and Rockford IL (+100.0% growth, +32.0% gain, 32.0% current brand interest)
Frosted Flakes successfully defends strong market positions while maintaining brand interest growth in Florence-Myrtle Beach SC (maintained 21.0% brand interest, +61.5% growth), Ft. Wayne IN (maintained 21.0% brand interest, +100.0% growth), and Rockford IL (maintained 32.0% brand interest, +100.0% growth)
Frosted Flakes achieves significant brand interest gains in Charleston-Huntington WV (+5.0% brand interest growth, now at 17.0%), Florence-Myrtle Beach SC (+8.0% brand interest growth, now at 21.0%), and Ft. Wayne IN (+21.0% brand interest growth, now at 21.0%)
Frosted Flakes shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+42.9% growth, 10.0% brand interest) and Amarillo TX (+100.0% growth, 3.0% brand interest)
Frosted Flakes demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+42.9% growth, 10.0% brand interest) and Amarillo TX (+100.0% growth, 3.0% brand interest)
Frosted Flakes performance in major markets: Chicago IL (-9.1% growth, 10.0% brand interest, 3.6M TVHH), Columbus OH (-16.7% growth, 10.0% brand interest, 1.0M TVHH), and Detroit MI (-8.3% growth, 11.0% brand interest, 1.9M TVHH)
Frosted Flakes shows positive brand interest growth in markets representing 50.9% of total TVHH coverage
Frosted Flakes maintains strong brand interest positions (>30% share) in key markets: Florence-Myrtle Beach SC (21.0% brand interest, +8.0% change), Ft. Wayne IN (21.0% brand interest, +21.0% change), and Rockford IL (32.0% brand interest, +32.0% change)
Frosted Flakes achieves significant brand interest gains in Albany-Schenectady-Troy NY (+3.0% brand interest), Amarillo TX (+3.0% brand interest), and Anchorage AK (+3.0% brand interest)
Frosted Flakes shows stable performance with 3.1% average growth across 209 markets (5.1% avg brand interest), with positive growth in 50 of 209 markets
Top performing markets for Frosted Flakes demonstrate exceptional results in Bakersfield CA (+100.0% growth, 30.0% brand interest, +30.0% change), Ft. Wayne IN (+100.0% growth, 21.0% brand interest, +21.0% change), and Rockford IL (+100.0% growth, 32.0% brand interest, +32.0% change)
Frosted Flakes has 41 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 100 stable markets (0-5%), and 59 declining markets
Competitive Insights
Competitive Insights showcase how Frosted Flakes performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Frosted Flakes can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Frosted Flakes can focus its competitive strategy.
Cheerios demonstrates category leadership at dma level with 13.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+122.2%, 100.0% brand interest), Albany GA (+16.3%, 100.0% brand interest), and Amarillo TX (+15.5%, 97.0% brand interest)
In high-growth dma markets, Cheerios maintains an average brand interest of 85.5% with consistent performance across 55 markets
Cheerios shows strong momentum with 13.5% average brand interest growth across key dma markets: Yuma AZ-El Centro CA (+840.0% growth, +84.0% brand interest), Harrisonburg VA (+700.0% growth, +84.0% brand interest), and Billings, MT (+185.7% growth, +65.0% brand interest)
Cheerios captured additional brand interest in 85 dma markets, averaging +24.3% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 8.4% average brand interest growth across key dma markets: Fargo-Valley City ND (+800.0% growth, +24.0% brand interest), Syracuse NY (+800.0% growth, +16.0% brand interest), and Sioux Falls(Mitchell) SD (+733.3% growth, +22.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 50 dma markets, averaging +8.3% brand interest growth in key growth dma
In direct competition, Cheerios outperforms Kellogg's Froot Loops with 51.6 percentage point brand interest advantage across 207 shared markets: Albany-Schenectady-Troy NY (gap: 25.0% brand interest, 33.1% growth), Albuquerque-Santa Fe NM (gap: 17.0% brand interest, 23.5% growth), and Alexandria LA (gap: 93.0% brand interest, 7.0% growth)
In select markets, Honey Nut Cheerios outperforms Cheerios despite weaker overall growth (-10.3% vs +13.5% overall): Albany-Schenectady-Troy NY (Honey Nut Cheerios: +900.0% growth vs Cheerios: -6.2% growth), Austin TX (Honey Nut Cheerios: +12.5% growth vs Cheerios: -4.2% growth), and Cheyenne WY-Scottsbluff NE (Honey Nut Cheerios leads: 100.0% share, +100.0% growth vs Cheerios: 0.0%, -100.0%)
In select markets, Honey Nut Cheerios outperforms Frosted Flakes despite weaker overall growth (-10.3% vs -1.4% overall): Cincinnati OH (Honey Nut Cheerios leads: 9.0% share, +50.0% growth vs Frosted Flakes: 8.0%, -27.3%), Columbus OH (Honey Nut Cheerios leads: 11.0% share, +22.2% growth vs Frosted Flakes: 10.0%, -16.7%), and Greensboro-High Point-Winston Salem NC (Honey Nut Cheerios: +12.5% growth vs Frosted Flakes: -18.2% growth)
In select markets, Cinnamon Toast Crunch outperforms Frosted Flakes despite weaker overall growth (-3.4% vs -1.4% overall): Beaumont-Port Arthur TX (Cinnamon Toast Crunch leads: 23.0% share, +360.0% growth vs Frosted Flakes: 0.0%, -100.0%) and Birmingham AL (Cinnamon Toast Crunch leads: 23.0% share, +64.3% growth vs Frosted Flakes: 11.0%, -15.4%)
In select markets, Frosted Flakes outperforms Honey Nut Cheerios despite weaker overall growth (-1.4% vs -10.3% overall): Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Honey Nut Cheerios: 0.0%, -100.0%) and Anchorage AK (Frosted Flakes leads: 3.0% share, +100.0% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Cinnamon Toast Crunch outperforms Honey Nut Cheerios despite weaker overall growth (-3.4% vs -10.3% overall): Birmingham AL (Cinnamon Toast Crunch leads: 23.0% share, +64.3% growth vs Honey Nut Cheerios: 7.0%, -12.5%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (-1.4% vs +8.4% overall): Albany-Schenectady-Troy NY (Frosted Flakes: +42.9% growth vs Kellogg's Froot Loops: -39.4% growth), Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), and Anchorage AK (Frosted Flakes leads: 3.0% share, +100.0% growth vs Kellogg's Froot Loops: 0.0%, -100.0%)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (-10.3% vs +8.4% overall): Albany-Schenectady-Troy NY (Honey Nut Cheerios: +900.0% growth vs Kellogg's Froot Loops: -39.4% growth), Atlanta GA (Honey Nut Cheerios: +11.1% growth vs Kellogg's Froot Loops: -16.7% growth), and Austin TX (Honey Nut Cheerios: +12.5% growth vs Kellogg's Froot Loops: -11.1% growth)
In select markets, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops despite weaker overall growth (-3.4% vs +8.4% overall): Albany-Schenectady-Troy NY (Cinnamon Toast Crunch: +36.4% growth vs Kellogg's Froot Loops: -39.4% growth)
In select markets, Frosted Flakes outperforms Cinnamon Toast Crunch despite weaker overall growth (-1.4% vs -3.4% overall): Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Cinnamon Toast Crunch: 0.0%, -100.0%), Anchorage AK (Frosted Flakes: +100.0% growth vs Cinnamon Toast Crunch: -57.1% growth), and Boise ID (Frosted Flakes: +100.0% growth vs Cinnamon Toast Crunch: -27.6% growth)