Frosted Flakes
Kellogg's
Company
Kellogg's
Industry
Cereals
Other Kellogg's Brands
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Investment Recommendations
Targeted investment recommendations for Frosted Flakes, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
7 DMAs
43 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
39 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
56 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
66 DMAs
5 States
|
Brand Insights
Brand Insights reveal Frosted Flakes’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Frosted Flakes shows strong performance with 273.4% average growth across 44 markets (41.1% avg brand interest), with positive growth in 44 of 44 markets
Top performing markets for Frosted Flakes demonstrate exceptional results in Nebraska (+475.0% growth, 46.0% brand interest, +38.0% brand interest change), Iowa (+462.5% growth, 45.0% brand interest, +37.0% brand interest change), and Massachusetts (+433.3% growth, 48.0% brand interest, +39.0% brand interest change)
Frosted Flakes has 44 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Frosted Flakes include Alabama (+290.0% growth, 39.0% brand interest), Arizona (+208.3% growth, 37.0% brand interest), and Arkansas (+330.0% growth, 43.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Frosted Flakes, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Frosted Flakes, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes leads category performance with 273.4% average brand interest growth, particularly strong in Alabama (+290.0%, 39.0% brand interest), Arizona (+208.3%, 37.0% brand interest), and Arkansas (+330.0%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 44 markets
Frosted Flakes shows strong momentum with 273.4% average brand interest growth across key markets: Nebraska (+475.0% growth, +38.0% brand interest), Iowa (+462.5% growth, +37.0% brand interest), and Massachusetts (+433.3% growth, +39.0% brand interest)
Frosted Flakes captured additional brand interest in 44 markets, averaging +29.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Frosted Flakes in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 217,518 | 42.0% | +180.0% | +200.0% |
| Corpus Christi TX | 183,471 | 28.0% | +21.7% | +64.7% |
| Springfield MO | N/A | 50.0% | +354.6% | +525.0% |
| Columbus OH | N/A | 42.0% | +223.1% | +281.8% |
| Portland OR | N/A | 40.0% | +400.0% | +263.6% |
| Columbia SC | N/A | 36.0% | +176.9% | +200.0% |
| Charleston SC | N/A | 29.0% | +81.3% | +222.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 44.0% | +238.5% | +238.5% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 43.0% | +330.0% | +230.8% |
| Louisville KY | 634,542 | 38.0% | +137.5% | +245.5% |
| Albuquerque-Santa Fe NM | 634,260 | 44.0% | +300.0% | +238.5% |
| New Orleans LA | 604,657 | 34.0% | +142.9% | +161.5% |
| Providence RI-New Bedford MA | 584,232 | 45.0% | +350.0% | +462.5% |
| Memphis TN | 567,037 | 39.0% | +200.0% | +178.6% |
| Fresno-Visalia CA | 558,026 | 38.0% | +280.0% | +153.3% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 41.0% | +241.7% | +215.4% |
| Los Angeles CA | 5,137,519 | 39.0% | +200.0% | +178.6% |
| Chicago IL | 3,189,842 | 43.0% | +290.9% | +290.9% |
| Philadelphia PA | 2,735,885 | 41.0% | +272.7% | +272.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 36.0% | +227.3% | +200.0% |
| Atlanta GA | 2,358,268 | 37.0% | +236.4% | +146.7% |
| Houston TX | 2,346,370 | 35.0% | +150.0% | +150.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 43.0% | +258.3% | +258.3% |
Maintain & Optimize
Stable markets with consistent performance
56
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Burlington VT-Plattsburgh NY | 316,976 | 47.0% | +0.0% | +0.0% |
| Reno NV | 270,107 | 49.0% | +0.0% | +0.0% |
| Davenport IA-Rock Island-Moline IL | 266,288 | 50.0% | +0.0% | +0.0% |
| Evansville IN | 256,071 | 39.0% | +0.0% | +0.0% |
| Lansing MI | 229,486 | 36.0% | +0.0% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 227,357 | 43.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 223,626 | 55.0% | +0.0% | +0.0% |
| Eugene OR | 220,739 | 55.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lexington KY | 449,592 | 39.0% | +0.0% | +290.0% |
| Spokane WA | 424,081 | 42.0% | +0.0% | +223.1% |
| Des Moines-Ames IA | 415,633 | 44.0% | +0.0% | +633.3% |
| Green Bay-Appleton WI | 414,647 | 48.0% | +0.0% | +585.7% |
| Flint-Saginaw-Bay City MI | 389,004 | 41.0% | +0.0% | +272.7% |
| Charleston-Huntington WV | 376,332 | 43.0% | +0.0% | +437.5% |
| Toledo OH | 373,454 | 37.0% | +208.3% | +0.0% |
| Huntsville-Decatur (Florence) AL | 362,886 | 42.0% | +0.0% | +223.1% |
Brand Insights
Brand Insights for Frosted Flakes in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Frosted Flakes shows strong performance with 256.2% average growth across 93 markets (41.1% avg brand interest), with positive growth in 93 of 93 markets
Top performing markets for Frosted Flakes demonstrate exceptional results in Albany-Schenectady-Troy NY (+720.0% growth, 41.0% brand interest, +36.0% brand interest change), Omaha NE (+500.0% growth, 42.0% brand interest, +35.0% brand interest change), and Buffalo NY (+462.5% growth, 45.0% brand interest, +37.0% brand interest change)
Frosted Flakes has 93 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Frosted Flakes include Albany-Schenectady-Troy NY (+720.0% growth, 41.0% brand interest), Albuquerque-Santa Fe NM (+300.0% growth, 44.0% brand interest), and Atlanta GA (+236.4% growth, 37.0% brand interest)
Frosted Flakes maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (41.0% brand interest, +36.0% change), Albuquerque-Santa Fe NM (44.0% brand interest, +33.0% change), and Atlanta GA (37.0% brand interest, +26.0% change)
Frosted Flakes shows positive brand interest momentum in 93 markets, notably in Albany-Schenectady-Troy NY (+36.0% brand interest), Albuquerque-Santa Fe NM (+33.0% brand interest), Atlanta GA (+26.0% brand interest)
Frosted Flakes demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+720.0% growth, +36.0% gain, 41.0% current brand interest), Albuquerque-Santa Fe NM (+300.0% growth, +33.0% gain, 44.0% current brand interest), and Atlanta GA (+236.4% growth, +26.0% gain, 37.0% current brand interest)
Frosted Flakes successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 41.0% brand interest, +720.0% growth), Albuquerque-Santa Fe NM (maintained 44.0% brand interest, +300.0% growth), and Atlanta GA (maintained 37.0% brand interest, +236.4% growth)
In large markets, Frosted Flakes shows strong growth with moderate brand interest: Atlanta GA (+236.4% growth, 37.0% brand interest) and Baltimore MD (+223.1% growth, 42.0% brand interest)
In medium markets, Frosted Flakes shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (+720.0% growth, 41.0% brand interest) and Albuquerque-Santa Fe NM (+300.0% growth, 44.0% brand interest)
In small markets, Frosted Flakes shows strong growth with moderate brand interest: Augusta GA (+123.5% growth, 38.0% brand interest) and Bakersfield CA (+180.0% growth, 42.0% brand interest)
Frosted Flakes maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (41.0% brand interest, +720.0% change) and Albuquerque-Santa Fe NM (44.0% brand interest, +300.0% change)
Frosted Flakes achieves significant brand interest gains in Albany-Schenectady-Troy NY (+36.0% brand interest growth, now at 41.0%) and Albuquerque-Santa Fe NM (+33.0% brand interest growth, now at 44.0%)
Frosted Flakes shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+720.0% growth, 41.0% brand interest) and Albuquerque-Santa Fe NM (+300.0% growth, 44.0% brand interest)
Frosted Flakes performance in major markets: Atlanta GA (+236.4% growth, 37.0% brand interest, 2.7M TVHH), Baltimore MD (+223.1% growth, 42.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+433.3% growth, 48.0% brand interest, 2.6M TVHH)
Frosted Flakes shows positive brand interest growth in markets representing 100.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Frosted Flakes performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Frosted Flakes can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Frosted Flakes can focus its competitive strategy.
Frosted Flakes demonstrates category dominance with 256.2% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+720.0%, 41.0% brand interest), Albuquerque-Santa Fe NM (+300.0%, 44.0% brand interest), and Atlanta GA (+236.4%, 37.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 93 markets
Frosted Flakes shows strong momentum with 256.2% average brand interest growth across key markets: Albany-Schenectady-Troy NY (+720.0% growth, +36.0% brand interest), Omaha NE (+500.0% growth, +35.0% brand interest), and Buffalo NY (+462.5% growth, +37.0% brand interest)
Frosted Flakes captured additional brand interest in 93 markets, averaging +28.5% brand interest growth in key growth markets
Honey Nut Cheerios shows strong momentum with 141.3% average brand interest growth across key markets: Cleveland-Akron (Canton) OH (+360.0% growth, +18.0% brand interest), Albuquerque-Santa Fe NM (+312.5% growth, +25.0% brand interest), and West Palm Beach-Ft. Pierce FL (+283.3% growth, +17.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 80 markets, averaging +12.2% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 41.7% brand interest across key markets: Albany-Schenectady-Troy NY (41.0% brand interest, +720.0% growth), Albuquerque-Santa Fe NM (44.0% brand interest, +300.0% growth), and Atlanta GA (37.0% brand interest, +236.4% growth)
Frosted Flakes dominates in 93 of 93 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 41.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 44.0% brand interest), and Atlanta GA (13.0% vs 37.0% brand interest)
Honey Nut Cheerios dominates in 80 of 80 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 33.0% brand interest), and Atlanta GA (13.0% vs 20.0% brand interest)
Kellogg's Froot Loops dominates in 80 of 111 key battleground markets against Cheerios, notably in Albuquerque-Santa Fe NM (0.0% vs 7.0% brand interest), Atlanta GA (13.0% vs 9.0% brand interest), and Augusta GA (14.0% vs 0.0% brand interest)
Cinnamon Toast Crunch dominates in 122 of 124 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 16.0% brand interest), and Atlanta GA (13.0% vs 21.0% brand interest)
Frosted Flakes dominates in 57 of 67 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (41.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 33.0% brand interest), and Atlanta GA (37.0% vs 20.0% brand interest)
Frosted Flakes dominates in 89 of 89 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (41.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 7.0% brand interest), and Atlanta GA (37.0% vs 9.0% brand interest)
Frosted Flakes dominates in 90 of 92 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (41.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 16.0% brand interest), and Atlanta GA (37.0% vs 21.0% brand interest)
Honey Nut Cheerios dominates in 78 of 78 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (27.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 7.0% brand interest), and Atlanta GA (20.0% vs 9.0% brand interest)
Honey Nut Cheerios dominates in 79 of 80 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (27.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 16.0% brand interest), and Atlanta GA (20.0% vs 21.0% brand interest)