Cinnamon Toast Crunch
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cinnamon Toast Crunch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
37 DMAs
10 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
99 DMAs
15 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
64 DMAs
19 States
|
Brand Insights
Brand Insights reveal Cinnamon Toast Crunch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cinnamon Toast Crunch shows strong performance with 6.8% average growth across 51 markets (18.0% avg brand interest), with positive growth in 19 of 51 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in West Virginia (+120.0% growth, 22.0% brand interest, +12.0% change), Alaska (+100.0% growth, 25.0% brand interest, +25.0% change), and Montana (+100.0% growth, 24.0% brand interest, +24.0% change)
Cinnamon Toast Crunch has 9 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Alaska (+100.0% growth, 25.0% brand interest), Illinois (+18.8% growth, 19.0% brand interest), and Montana (+100.0% growth, 24.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cinnamon Toast Crunch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Honey Nut Cheerios demonstrates category leadership at state level with 20.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Arkansas (+25.0%, 10.0% brand interest), and Colorado (+33.3%, 8.0% brand interest)
In high-growth state markets, Honey Nut Cheerios maintains an average brand interest of 9.7% with consistent performance across 20 markets
Cheerios shows strong momentum with 8.4% average brand interest growth across key state markets: New Mexico (+25.7% growth, +9.0% brand interest), Oklahoma (+24.3% growth, +9.0% brand interest), and Louisiana (+21.2% growth, +7.0% brand interest)
Cheerios captured additional brand interest in 32 state markets, averaging +5.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Cinnamon Toast Crunch in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | +5.6% | +0.0% |
| Los Angeles CA | 4,962,377 | 19.0% | +5.6% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | +6.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +6.3% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 22.0% | +10.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | +6.3% | +0.0% |
| Baltimore MD | 977,058 | 19.0% | +5.6% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 20.0% | +5.3% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 20.0% | +25.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +11.8% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 20.0% | +11.1% | +0.0% |
| Salt Lake City UT | 975,902 | 16.0% | +14.3% | +0.0% |
| Columbus OH | 865,632 | 23.0% | +21.1% | +0.0% |
| Hartford & New Haven CT | 862,036 | 19.0% | +26.7% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 18.0% | +12.5% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 20.0% | +17.7% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
99
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 19.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 21.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 20.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 19.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 21.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 16.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 22.0% | +0.0% | +0.0% |
| Portland OR | 1,086,232 | 15.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
64
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | -5.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | -6.3% | +0.0% |
| Detroit MI | 1,646,663 | 20.0% | -4.8% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | -10.5% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 20.0% | -9.1% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 18.0% | -21.7% | +0.0% |
| St. Louis MO | 1,066,886 | 19.0% | -5.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 16.0% | -15.8% | +0.0% |
Brand Insights
Brand Insights for Cinnamon Toast Crunch in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cinnamon Toast Crunch shows stable performance with 4.1% average growth across 202 markets (14.7% avg brand interest), with positive growth in 65 of 202 markets
Top performing markets for Cinnamon Toast Crunch demonstrate exceptional results in Amarillo TX (+100.0% growth, 52.0% brand interest, +52.0% change), Columbia-Jefferson City MO (+100.0% growth, 29.0% brand interest, +29.0% change), and Dayton OH (+100.0% growth, 20.0% brand interest, +20.0% change)
Cinnamon Toast Crunch has 44 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 74 stable markets (0-5%), and 63 declining markets
Notable high-growth markets for Cinnamon Toast Crunch include Amarillo TX (+100.0% growth, 52.0% brand interest), Champaign & Springfield-Decatur IL (+53.3% growth, 23.0% brand interest), and Chicago IL (+25.0% growth, 20.0% brand interest)
Cinnamon Toast Crunch demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+100.0% growth, +52.0% gain, 52.0% current brand interest), Champaign & Springfield-Decatur IL (+53.3% growth, +8.0% gain, 23.0% current brand interest), and Columbia-Jefferson City MO (+100.0% growth, +29.0% gain, 29.0% current brand interest)
Cinnamon Toast Crunch successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 52.0% brand interest, +100.0% growth), Champaign & Springfield-Decatur IL (maintained 23.0% brand interest, +53.3% growth), and Columbia-Jefferson City MO (maintained 29.0% brand interest, +100.0% growth)
In large markets, Cinnamon Toast Crunch shows steady growth with notable brand interest: Dallas-Ft. Worth TX (-5.0% growth, 19.0% brand interest) and Detroit MI (-4.8% growth, 20.0% brand interest)
In medium markets, Cinnamon Toast Crunch shows slight decline with notable brand interest: Albuquerque-Santa Fe NM (-27.8% growth, 13.0% brand interest) and Austin TX (-10.5% growth, 17.0% brand interest)
Cinnamon Toast Crunch achieves significant brand interest gains in Amarillo TX (+52.0% brand interest growth, now at 52.0%) and Champaign & Springfield-Decatur IL (+8.0% brand interest growth, now at 23.0%)
Cinnamon Toast Crunch shows accelerating brand interest growth in Amarillo TX (+100.0% growth, 52.0% brand interest) and Champaign & Springfield-Decatur IL (+53.3% growth, 23.0% brand interest)
Cinnamon Toast Crunch demonstrates emerging brand interest strength in Davenport IA-Rock Island-Moline IL (+100.0% growth, 17.0% brand interest) and Hartford & New Haven CT (+26.7% growth, 19.0% brand interest)
Cinnamon Toast Crunch maintains stable brand interest performance in mature markets: Detroit MI (-4.8% growth, 20.0% brand interest) and Duluth MN-Superior WI (-2.9% growth, 34.0% brand interest)
Cinnamon Toast Crunch faces growth challenges in historically strong markets: Bangor ME (-15.6% growth, 38.0% brand interest) and Duluth MN-Superior WI (-2.9% growth, 34.0% brand interest)
Cinnamon Toast Crunch performance in major markets: Dallas-Ft. Worth TX (-5.0% growth, 19.0% brand interest, 3.0M TVHH), Detroit MI (-4.8% growth, 20.0% brand interest, 1.9M TVHH), and Indianapolis IN (-15.8% growth, 16.0% brand interest, 1.2M TVHH)
Cinnamon Toast Crunch shows positive brand interest growth in markets representing 44.0% of total TVHH coverage
Cinnamon Toast Crunch maintains strong brand interest positions (>30% share) in key markets: Augusta GA (21.0% brand interest, -3.0% change), Bangor ME (38.0% brand interest, -7.0% change), and Baton Rouge LA (24.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights showcase how Cinnamon Toast Crunch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cinnamon Toast Crunch can focus its competitive strategy.
Cheerios demonstrates category leadership at dma level with 14.3% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+39.4%, 46.0% brand interest), Alexandria LA (+100.0%, 100.0% brand interest), and Augusta GA (+113.3%, 64.0% brand interest)
In high-growth dma markets, Cheerios maintains an average brand interest of 67.3% with consistent performance across 61 markets
Cheerios shows strong momentum with 14.3% average brand interest growth across key dma markets: Shreveport LA (+168.2% growth, +37.0% brand interest), Evansville IN (+142.4% growth, +47.0% brand interest), and Terre Haute IN (+122.2% growth, +55.0% brand interest)
Cheerios captured additional brand interest in 102 dma markets, averaging +22.2% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 10.6% average brand interest growth across key dma markets: Augusta GA (+100.0% growth, +15.0% brand interest), Burlington VT-Plattsburgh NY (+100.0% growth, +10.0% brand interest), and Charleston SC (+100.0% growth, +11.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 64 dma markets, averaging +4.8% brand interest growth in key growth dma
In direct competition, Cheerios outperforms Honey Nut Cheerios with 51.2 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 48.0% brand interest, 27.3% growth), Bakersfield CA (gap: 49.0% brand interest, 2.0% growth), and Bangor ME (gap: 33.0% brand interest, 40.0% growth)
In select markets, Kellogg's Froot Loops outperforms Cheerios despite weaker overall growth (-7.7% vs +14.3% overall): Bakersfield CA (Kellogg's Froot Loops: +17.2% growth vs Cheerios: -2.0% growth), Bangor ME (Kellogg's Froot Loops: +0.0% growth vs Cheerios: -40.0% growth), and Binghamton NY (Kellogg's Froot Loops: +100.0% growth vs Cheerios: -38.0% growth)
In select markets, Cinnamon Toast Crunch outperforms Cheerios despite weaker overall growth (+4.1% vs +14.3% overall): Amarillo TX (Cinnamon Toast Crunch leads: 52.0% share, +100.0% growth vs Cheerios: 48.0%, -27.3%), Bangor ME (Cinnamon Toast Crunch leads: 38.0% share, -15.6% growth vs Cheerios: 33.0%, -40.0%), and Binghamton NY (Cinnamon Toast Crunch: +0.0% growth vs Cheerios: -38.0% growth)
In select markets, Kellogg's Froot Loops outperforms Frosted Flakes despite weaker overall growth (-7.7% vs -7.1% overall): Atlanta GA (Kellogg's Froot Loops: 20.0% share vs Frosted Flakes: 12.0% share), Baton Rouge LA (Kellogg's Froot Loops: 17.0% share vs Frosted Flakes: 14.0% share), and Boston MA-Manchester NH (Kellogg's Froot Loops leads: 16.0% share, -20.0% growth vs Frosted Flakes: 8.0%, -27.3%)
In select markets, Frosted Flakes outperforms Honey Nut Cheerios despite weaker overall growth (-7.1% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Frosted Flakes: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Frosted Flakes: 11.0% share vs Honey Nut Cheerios: 8.0% share), and Ft. Wayne IN (Frosted Flakes: +0.0% growth vs Honey Nut Cheerios: -100.0% growth)
In select markets, Kellogg's Froot Loops outperforms Honey Nut Cheerios despite weaker overall growth (-7.7% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Kellogg's Froot Loops: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Kellogg's Froot Loops leads: 19.0% share, -9.5% growth vs Honey Nut Cheerios: 8.0%, -11.1%), and Ft. Wayne IN (Kellogg's Froot Loops leads: 26.0% share, -7.1% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Cinnamon Toast Crunch outperforms Honey Nut Cheerios despite weaker overall growth (+4.1% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Cinnamon Toast Crunch: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Cinnamon Toast Crunch leads: 22.0% share, +15.8% growth vs Honey Nut Cheerios: 8.0%, -11.1%), and Ft. Wayne IN (Cinnamon Toast Crunch leads: 25.0% share, +19.1% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Frosted Flakes outperforms Cinnamon Toast Crunch despite weaker overall growth (-7.1% vs +4.1% overall): Albuquerque-Santa Fe NM (Frosted Flakes: +22.2% growth vs Cinnamon Toast Crunch: -27.8% growth), Augusta GA (Frosted Flakes: +0.0% growth vs Cinnamon Toast Crunch: -12.5% growth), and Austin TX (Frosted Flakes: +0.0% growth vs Cinnamon Toast Crunch: -10.5% growth)
In select markets, Kellogg's Froot Loops outperforms Cinnamon Toast Crunch despite weaker overall growth (-7.7% vs +4.1% overall): Albuquerque-Santa Fe NM (Kellogg's Froot Loops: 19.0% share vs Cinnamon Toast Crunch: 13.0% share), Austin TX (Kellogg's Froot Loops: 20.0% share vs Cinnamon Toast Crunch: 17.0% share), and Bakersfield CA (Kellogg's Froot Loops leads: 34.0% share, +17.2% growth vs Cinnamon Toast Crunch: 17.0%, -19.1%)
Cheerios successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +39.4% growth), Alexandria LA (maintained 100.0% brand interest, +100.0% growth), and Augusta GA (maintained 64.0% brand interest, +113.3% growth)