Froot Loops
Kellogg's
Company
Kellogg's
Industry
Cereals
Other Kellogg's Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Froot Loops, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
|
Monitor & Maintain
|
All other markets
|
208 DMAs
50 States
|
Brand Insights
Brand Insights reveal Froot Loops’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kellogg's Froot Loops shows challenging performance with -60.9% average growth across 49 markets (7.4% avg brand interest), with positive growth in 0 of 49 markets
Kellogg's Froot Loops has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 1 stable market (0-5%), and 48 declining markets
Kellogg's Froot Loops shows challenging performance with -60.9% average growth across 50 markets (7.3% avg brand interest), with positive growth in 0 of 50 markets
Kellogg's Froot Loops has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 50 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Froot Loops, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Froot Loops, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes leads category performance with 273.4% average brand interest growth, particularly strong in Alabama (+290.0%, 39.0% brand interest), Arizona (+208.3%, 37.0% brand interest), and Arkansas (+330.0%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 44 markets
Frosted Flakes shows strong momentum with 273.4% average brand interest growth across key markets: Nebraska (+475.0% growth, +38.0% brand interest), Iowa (+462.5% growth, +37.0% brand interest), and Massachusetts (+433.3% growth, +39.0% brand interest)
Frosted Flakes captured additional brand interest in 44 markets, averaging +29.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Froot Loops in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Joplin MO-Pittsburg KS | 133,021 | 34.0% | +0.0% | -5.6% |
| Bangor ME | 125,118 | 36.0% | +0.0% | +0.0% |
| Alpena MI | 15,162 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
208
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 9.0% | -47.1% | -43.8% |
| Los Angeles CA | 5,137,519 | 7.0% | -65.0% | -63.2% |
| Chicago IL | 3,189,842 | 9.0% | -52.6% | -52.6% |
| Philadelphia PA | 2,735,885 | 9.0% | -47.1% | -43.8% |
| Dallas-Ft. Worth TX | 2,676,555 | 7.0% | -69.6% | -66.7% |
| Atlanta GA | 2,358,268 | 9.0% | -52.6% | -52.6% |
| Houston TX | 2,346,370 | 6.0% | -72.7% | -70.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 9.0% | -47.1% | -50.0% |
Brand Insights
Brand Insights for Froot Loops in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kellogg's Froot Loops shows challenging performance with -70.3% average growth across 131 markets (5.8% avg brand interest), with positive growth in 0 of 131 markets
Kellogg's Froot Loops has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 131 declining markets
Kellogg's Froot Loops performance in major markets: Atlanta GA (-52.6% decline, 9.0% brand interest, 2.7M TVHH), Baltimore MD (-52.9% decline, 8.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-43.8% decline, 9.0% brand interest, 2.6M TVHH)
Kellogg's Froot Loops shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Kellogg's Froot Loops shows challenging performance with -72.0% average growth across 152 markets (5.3% avg brand interest), with positive growth in 0 of 152 markets
Kellogg's Froot Loops has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 152 declining markets
Kellogg's Froot Loops maintains strong brand interest positions in key markets: Joplin MO-Pittsburg KS (34.0% brand interest, -2.0% change)
Kellogg's Froot Loops performance in major markets: Atlanta GA (-52.6% decline, 9.0% brand interest, 2.7M TVHH), Baltimore MD (-38.5% decline, 8.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-50.0% decline, 9.0% brand interest, 2.6M TVHH)
Kellogg's Froot Loops shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Froot Loops performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Froot Loops can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Froot Loops can focus its competitive strategy.
Frosted Flakes demonstrates category dominance with 256.2% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+720.0%, 41.0% brand interest), Albuquerque-Santa Fe NM (+300.0%, 44.0% brand interest), and Atlanta GA (+236.4%, 37.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 93 markets
Frosted Flakes shows strong momentum with 256.2% average brand interest growth across key markets: Albany-Schenectady-Troy NY (+720.0% growth, +36.0% brand interest), Omaha NE (+500.0% growth, +35.0% brand interest), and Buffalo NY (+462.5% growth, +37.0% brand interest)
Frosted Flakes captured additional brand interest in 93 markets, averaging +28.5% brand interest growth in key growth markets
Honey Nut Cheerios shows strong momentum with 141.3% average brand interest growth across key markets: Cleveland-Akron (Canton) OH (+360.0% growth, +18.0% brand interest), Albuquerque-Santa Fe NM (+312.5% growth, +25.0% brand interest), and West Palm Beach-Ft. Pierce FL (+283.3% growth, +17.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 80 markets, averaging +12.2% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 41.7% brand interest across key markets: Albany-Schenectady-Troy NY (41.0% brand interest, +720.0% growth), Albuquerque-Santa Fe NM (44.0% brand interest, +300.0% growth), and Atlanta GA (37.0% brand interest, +236.4% growth)
Frosted Flakes dominates in 93 of 93 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 41.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 44.0% brand interest), and Atlanta GA (13.0% vs 37.0% brand interest)
Honey Nut Cheerios dominates in 80 of 80 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 33.0% brand interest), and Atlanta GA (13.0% vs 20.0% brand interest)
Kellogg's Froot Loops dominates in 80 of 111 key battleground markets against Cheerios, notably in Albuquerque-Santa Fe NM (0.0% vs 7.0% brand interest), Atlanta GA (13.0% vs 9.0% brand interest), and Augusta GA (14.0% vs 0.0% brand interest)
Cinnamon Toast Crunch dominates in 122 of 124 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 16.0% brand interest), and Atlanta GA (13.0% vs 21.0% brand interest)
Frosted Flakes dominates in 57 of 67 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (41.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 33.0% brand interest), and Atlanta GA (37.0% vs 20.0% brand interest)
Frosted Flakes dominates in 89 of 89 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (41.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 7.0% brand interest), and Atlanta GA (37.0% vs 9.0% brand interest)
Frosted Flakes dominates in 90 of 92 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (41.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 16.0% brand interest), and Atlanta GA (37.0% vs 21.0% brand interest)
Honey Nut Cheerios dominates in 78 of 78 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (27.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 7.0% brand interest), and Atlanta GA (20.0% vs 9.0% brand interest)
Honey Nut Cheerios dominates in 79 of 80 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (27.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 16.0% brand interest), and Atlanta GA (20.0% vs 21.0% brand interest)