Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
Integrate Cheerios's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
57 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
86 DMAs
23 States
|
Brand Insights
Brand Insights reveal Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cheerios shows challenging performance with -2.1% average growth across 51 markets (49.4% avg brand interest), with positive growth in 13 of 51 markets
Top performing markets for Cheerios demonstrate exceptional results in Wyoming (+36.5% growth, 86.0% brand interest, +23.0% change), Rhode Island (+31.9% growth, 62.0% brand interest, +15.0% change), and Alaska (+29.2% growth, 84.0% brand interest, +19.0% change)
Cheerios has 4 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 34 declining markets
Notable high-growth markets for Cheerios include Alaska (+29.2% growth, 84.0% brand interest), Montana (+22.9% growth, 86.0% brand interest), and Rhode Island (+31.9% growth, 62.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes demonstrates category leadership at state level with 34.0% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 2.0% brand interest), Delaware (+33.3%, 16.0% brand interest), and Illinois (+25.0%, 10.0% brand interest)
In high-growth state markets, Frosted Flakes maintains an average brand interest of 9.0% with consistent performance across 13 markets
Frosted Flakes shows strong momentum with 34.0% average brand interest growth across key state markets: New Mexico (+800.0% growth, +8.0% brand interest), Maine (+700.0% growth, +7.0% brand interest), and Montana (+200.0% growth, +2.0% brand interest)
Frosted Flakes captured additional brand interest in 19 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 47.0% | +2.2% | +6.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 40.0% | -7.0% | +5.3% |
| Houston TX | 2,266,381 | 39.0% | -4.9% | +5.4% |
| Boston MA-Manchester NH | 2,206,762 | 53.0% | +3.9% | +3.9% |
| Detroit MI | 1,646,663 | 47.0% | +2.2% | +11.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 48.0% | -4.0% | +6.7% |
| Denver CO | 1,523,659 | 50.0% | +0.0% | +8.7% |
| Charlotte NC | 1,124,890 | 47.0% | +4.4% | +14.6% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 47.0% | +11.9% | +9.3% |
| Phoenix AZ | 1,818,040 | 48.0% | +6.7% | +9.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 48.0% | +11.6% | +23.1% |
| Pittsburgh PA | 998,699 | 54.0% | +10.2% | +14.9% |
| Hartford & New Haven CT | 862,036 | 55.0% | +10.0% | +22.2% |
| Austin TX | 831,742 | 48.0% | +11.6% | +9.1% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 46.0% | +9.5% | +15.0% |
| Birmingham AL | 651,287 | 46.0% | +21.1% | +18.0% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 46.0% | +0.0% | +2.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 49.0% | +2.1% | -2.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 38.0% | +0.0% | -2.6% |
| Nashville TN | 993,259 | 46.0% | +0.0% | +2.2% |
| Baltimore MD | 977,058 | 44.0% | +2.3% | +4.8% |
| Salt Lake City UT | 975,902 | 47.0% | +2.2% | +2.2% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 44.0% | +2.3% | +0.0% |
| Oklahoma City OK | 631,839 | 45.0% | +0.0% | +2.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
86
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 42.0% | -4.6% | +2.4% |
| Chicago IL | 3,081,097 | 45.0% | -8.2% | +4.7% |
| Atlanta GA | 2,277,873 | 41.0% | -6.8% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 46.0% | -6.1% | -8.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 43.0% | -6.5% | -2.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 43.0% | -8.5% | +4.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 46.0% | -8.0% | +2.2% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 44.0% | -6.4% | +0.0% |
Brand Insights
Brand Insights for Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cheerios shows strong performance with 8.5% average growth across 209 markets (56.6% avg brand interest), with positive growth in 72 of 209 markets
Top performing markets for Cheerios demonstrate exceptional results in Laredo TX (+966.7% growth, 96.0% brand interest, +87.0% change), Albany GA (+681.8% growth, 86.0% brand interest, +75.0% change), and Beaumont-Port Arthur TX (+500.0% growth, 90.0% brand interest, +75.0% change)
Cheerios has 32 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 40 stable markets (0-5%), and 116 declining markets
Notable high-growth markets for Cheerios include Albany GA (+681.8% growth, 86.0% brand interest), Alexandria LA (+122.2% growth, 100.0% brand interest), and Amarillo TX (+82.6% growth, 84.0% brand interest)
Cheerios demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+681.8% growth, +75.0% gain, 86.0% current brand interest), Alexandria LA (+122.2% growth, +55.0% gain, 100.0% current brand interest), and Amarillo TX (+82.6% growth, +38.0% gain, 84.0% current brand interest)
Cheerios successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 86.0% brand interest, +681.8% growth), Alexandria LA (maintained 100.0% brand interest, +122.2% growth), and Amarillo TX (maintained 84.0% brand interest, +82.6% growth)
In medium markets, Cheerios shows modest growth with moderate brand interest: Birmingham AL (+21.1% growth, 46.0% brand interest) and Albuquerque-Santa Fe NM (+4.3% growth, 48.0% brand interest)
In small markets, Cheerios shows strong growth with high brand interest: Albany GA (+681.8% growth, 86.0% brand interest) and Alexandria LA (+122.2% growth, 100.0% brand interest)
Cheerios achieves significant brand interest gains in Albany GA (+75.0% brand interest growth, now at 86.0%), Alexandria LA (+55.0% brand interest growth, now at 100.0%), and Amarillo TX (+38.0% brand interest growth, now at 84.0%)
Cheerios shows accelerating brand interest growth in Albany GA (+681.8% growth, 86.0% brand interest) and Alexandria LA (+122.2% growth, 100.0% brand interest)
Cheerios maintains stable brand interest performance in mature markets: Bangor ME (-1.1% growth, 92.0% brand interest) and Binghamton NY (-1.1% growth, 92.0% brand interest)
Cheerios faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-55.0% growth, 45.0% brand interest) and Anchorage AK (-8.4% growth, 87.0% brand interest)
Cheerios performance in major markets: Atlanta GA (-6.8% growth, 41.0% brand interest, 2.7M TVHH), Chicago IL (-8.2% growth, 45.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-8.0% growth, 46.0% brand interest, 1.6M TVHH)
Cheerios shows positive brand interest growth in markets representing 38.1% of total TVHH coverage
Cheerios maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (45.0% brand interest, -55.0% change), Anchorage AK (87.0% brand interest, -8.0% change), and Atlanta GA (41.0% brand interest, -3.0% change)
Cheerios achieves significant brand interest gains in Albany GA (+75.0% brand interest), Alexandria LA (+55.0% brand interest), and Amarillo TX (+38.0% brand interest)
Competitive Insights
Competitive Insights showcase how Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Cinnamon Toast Crunch demonstrates category leadership at dma level with 57.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+100.0%, 25.0% brand interest), Albuquerque-Santa Fe NM (+26.7%, 19.0% brand interest), and Amarillo TX (+150.0%, 5.0% brand interest)
In high-growth dma markets, Cinnamon Toast Crunch maintains an average brand interest of 20.9% with consistent performance across 106 markets
Cheerios shows strong momentum with 8.5% average brand interest growth across key dma markets: Laredo TX (+966.7% growth, +87.0% brand interest), Albany GA (+681.8% growth, +75.0% brand interest), and Beaumont-Port Arthur TX (+500.0% growth, +75.0% brand interest)
Cheerios captured additional brand interest in 53 dma markets, averaging +26.7% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 13.1% average brand interest growth across key dma markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+900.0% growth, +9.0% brand interest), Honolulu HI (+900.0% growth, +9.0% brand interest), and Savannah GA (+900.0% growth, +9.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 44 dma markets, averaging +5.4% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 24.7% average brand interest growth across key dma markets: Odessa-Midland TX (+875.0% growth, +35.0% brand interest), Medford-Klamath Falls OR (+833.3% growth, +25.0% brand interest), and Montgomery (Selma) AL (+800.0% growth, +24.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 63 dma markets, averaging +11.3% brand interest growth in key growth dma
Cinnamon Toast Crunch shows strong momentum with 57.7% average brand interest growth across key dma markets: Traverse City-Cadillac MI (+966.7% growth, +29.0% brand interest), Shreveport LA (+950.0% growth, +19.0% brand interest), and Macon GA (+933.3% growth, +28.0% brand interest)
Cinnamon Toast Crunch captured additional brand interest in 118 dma markets, averaging +10.0% brand interest growth in key growth dma
In direct competition, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops with 11.0 percentage point brand interest advantage across 196 shared markets: Albany GA (gap: 6.0% brand interest, 188.8% growth), Albany-Schenectady-Troy NY (gap: 22.0% brand interest, 42.3% growth), and Beaumont-Port Arthur TX (gap: 5.0% brand interest, 6.8% growth)
In select markets, Cheerios outperforms Honey Nut Cheerios despite weaker overall growth (+8.5% vs +13.1% overall): Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 1.0%, -90.9%) and Austin TX (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 8.0%, -20.0%)
In select markets, Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+8.5% vs +24.7% overall): Alexandria LA (Cheerios leads: 100.0% share, +122.2% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Amarillo TX (Cheerios leads: 84.0% share, +82.6% growth vs Kellogg's Froot Loops: 8.0%, -84.0%), and Augusta GA (Cheerios leads: 60.0% share, +22.4% growth vs Kellogg's Froot Loops: 2.0%, -33.3%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (+3.3% vs +24.7% overall): Beaumont-Port Arthur TX (Frosted Flakes leads: 5.0% share, +66.7% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Birmingham AL (Frosted Flakes: +8.3% growth vs Kellogg's Froot Loops: -17.4% growth), and Charleston-Huntington WV (Frosted Flakes: +100.0% growth vs Kellogg's Froot Loops: -26.3% growth)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+13.1% vs +24.7% overall): Amarillo TX (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -84.0% growth), Augusta GA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -33.3% growth), and Bakersfield CA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -82.6% growth)
In select markets, Cheerios outperforms Cinnamon Toast Crunch despite weaker overall growth (+8.5% vs +57.7% overall): Albany GA (Cheerios leads: 86.0% share, +681.8% growth vs Cinnamon Toast Crunch: 10.0%, -88.8%), Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Cinnamon Toast Crunch: 11.0%, -15.4%), and Beaumont-Port Arthur TX (Cheerios leads: 90.0% share, +500.0% growth vs Cinnamon Toast Crunch: 5.0%, -93.2%)