Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
209 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Cheerios shows challenging performance with -76.7% average growth across 51 markets (10.3% avg brand interest), with positive growth in 0 of 51 markets
Cheerios has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Cheerios shows challenging performance with -75.2% average growth across 51 markets (10.3% avg brand interest), with positive growth in 0 of 51 markets
Cheerios has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes leads category performance with 273.4% average brand interest growth, particularly strong in Alabama (+290.0%, 39.0% brand interest), Arizona (+208.3%, 37.0% brand interest), and Arkansas (+330.0%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 44 markets
Frosted Flakes shows strong momentum with 273.4% average brand interest growth across key markets: Nebraska (+475.0% growth, +38.0% brand interest), Iowa (+462.5% growth, +37.0% brand interest), and Massachusetts (+433.3% growth, +39.0% brand interest)
Frosted Flakes captured additional brand interest in 44 markets, averaging +29.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lima OH | 60,614 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
209
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 11.0% | -75.0% | -73.8% |
| Los Angeles CA | 5,137,519 | 13.0% | -68.3% | -66.7% |
| Chicago IL | 3,189,842 | 11.0% | -73.8% | -73.2% |
| Philadelphia PA | 2,735,885 | 12.0% | -73.3% | -71.4% |
| Dallas-Ft. Worth TX | 2,676,555 | 12.0% | -68.4% | -67.6% |
| Atlanta GA | 2,358,268 | 13.0% | -68.3% | -62.9% |
| Houston TX | 2,346,370 | 14.0% | -62.2% | -60.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 11.0% | -75.0% | -73.2% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 15.0% | -61.5% | -55.9% |
Brand Insights
Brand Insights for Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Cheerios shows challenging performance with -81.0% average growth across 165 markets (8.6% avg brand interest), with positive growth in 1 of 165 markets
Cheerios has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 1 stable market (0-5%), and 164 declining markets
Cheerios maintains strong brand interest positions in key markets: Bangor ME (64.0% brand interest, -36.0% change)
Cheerios maintains dominant market position with >35% brand interest in key markets: Bangor ME (64.0% brand interest, -36.0% change)
Cheerios performance in major markets: Atlanta GA (-68.3% decline, 13.0% brand interest, 2.7M TVHH), Baltimore MD (-73.2% decline, 11.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-80.4% decline, 10.0% brand interest, 2.6M TVHH)
Cheerios shows positive brand interest growth in a market representing 0.2% of total TVHH coverage
Cheerios shows challenging performance with -81.4% average growth across 184 markets (7.8% avg brand interest), with positive growth in 0 of 184 markets
Cheerios has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 184 declining markets
Cheerios maintains strong brand interest positions in key markets: Bangor ME (64.0% brand interest, -2.0% change)
Cheerios maintains dominant market position with >35% brand interest in key markets: Bangor ME (64.0% brand interest, -3.0% change)
Cheerios faces growth challenges in historically strong markets: Bangor ME (-3.0% decline, 64.0% brand interest) and Corpus Christi TX (-21.2% decline, 26.0% brand interest)
Cheerios performance in major markets: Atlanta GA (-62.9% decline, 13.0% brand interest, 2.7M TVHH), Baltimore MD (-74.4% decline, 11.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-78.7% decline, 10.0% brand interest, 2.6M TVHH)
Cheerios shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Cheerios can focus its competitive strategy.
Frosted Flakes demonstrates category dominance with 256.2% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+720.0%, 41.0% brand interest), Albuquerque-Santa Fe NM (+300.0%, 44.0% brand interest), and Atlanta GA (+236.4%, 37.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 93 markets
Frosted Flakes shows strong momentum with 256.2% average brand interest growth across key markets: Albany-Schenectady-Troy NY (+720.0% growth, +36.0% brand interest), Omaha NE (+500.0% growth, +35.0% brand interest), and Buffalo NY (+462.5% growth, +37.0% brand interest)
Frosted Flakes captured additional brand interest in 93 markets, averaging +28.5% brand interest growth in key growth markets
Honey Nut Cheerios shows strong momentum with 141.3% average brand interest growth across key markets: Cleveland-Akron (Canton) OH (+360.0% growth, +18.0% brand interest), Albuquerque-Santa Fe NM (+312.5% growth, +25.0% brand interest), and West Palm Beach-Ft. Pierce FL (+283.3% growth, +17.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 80 markets, averaging +12.2% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 41.7% brand interest across key markets: Albany-Schenectady-Troy NY (41.0% brand interest, +720.0% growth), Albuquerque-Santa Fe NM (44.0% brand interest, +300.0% growth), and Atlanta GA (37.0% brand interest, +236.4% growth)
Frosted Flakes dominates in 93 of 93 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 41.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 44.0% brand interest), and Atlanta GA (13.0% vs 37.0% brand interest)
Honey Nut Cheerios dominates in 80 of 80 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 33.0% brand interest), and Atlanta GA (13.0% vs 20.0% brand interest)
Kellogg's Froot Loops dominates in 80 of 111 key battleground markets against Cheerios, notably in Albuquerque-Santa Fe NM (0.0% vs 7.0% brand interest), Atlanta GA (13.0% vs 9.0% brand interest), and Augusta GA (14.0% vs 0.0% brand interest)
Cinnamon Toast Crunch dominates in 122 of 124 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 16.0% brand interest), and Atlanta GA (13.0% vs 21.0% brand interest)
Frosted Flakes dominates in 57 of 67 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (41.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 33.0% brand interest), and Atlanta GA (37.0% vs 20.0% brand interest)
Frosted Flakes dominates in 89 of 89 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (41.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 7.0% brand interest), and Atlanta GA (37.0% vs 9.0% brand interest)
Frosted Flakes dominates in 90 of 92 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (41.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 16.0% brand interest), and Atlanta GA (37.0% vs 21.0% brand interest)
Honey Nut Cheerios dominates in 78 of 78 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (27.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 7.0% brand interest), and Atlanta GA (20.0% vs 9.0% brand interest)
Honey Nut Cheerios dominates in 79 of 80 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (27.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 16.0% brand interest), and Atlanta GA (20.0% vs 21.0% brand interest)