Home Depot
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Home Depot, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
24 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
11 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
67 DMAs
19 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
109 DMAs
30 States
|
Brand Insights
Brand Insights reveal Home Depot’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Home Depot shows challenging performance with -1.4% average growth across 51 markets (60.4% avg brand interest), with positive growth in 13 of 51 markets
Home Depot has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 21 stable markets (0-5%), and 29 declining markets
Home Depot successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 48.0% brand interest, +2.1% growth), Arkansas (maintained 48.0% brand interest, +2.1% growth), and Connecticut (maintained 73.0% brand interest, +1.4% growth)
Home Depot maintains stable brand interest performance in mature markets: Alaska (-3.4% growth, 57.0% brand interest) and Arizona (-2.8% growth, 70.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Home Depot dominates head-to-head competition against Lowe's in 34 of 43 shared state markets, with superior brand interest in key battlegrounds: Connecticut (73.0% vs 27.0% brand interest), Idaho (69.0% vs 31.0% brand interest), and Minnesota (80.0% vs 20.0% brand interest)
Key battleground markets show Home Depot leading Lowe's in 8 of 15 competitive territories with significant performance differences: Delaware (52.0% vs 48.0%), Iowa (54.0% vs 46.0%), and Louisiana (55.0% vs 45.0%)
Lowe's demonstrates competitive strength with 38 high brand interest state markets and 0 high-growth state markets, notably in North Carolina (65.0% brand interest, +3.2% growth), Kentucky (62.0% brand interest, 1.6% decline), and South Carolina (56.0% brand interest, +5.7% growth)
Home Depot demonstrates competitive strength with 22 high brand interest state markets and 0 high-growth state markets, notably in Minnesota (80.0% brand interest, +1.3% growth), Wyoming (79.0% brand interest, +2.6% growth), and Wisconsin (79.0% brand interest, 1.2% decline)
Investment Recommendations
Strategic recommendations for Home Depot in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cincinnati OH | 810,849 | 57.0% | +3.6% | +3.6% |
| Memphis TN | 547,706 | 54.0% | +0.0% | +5.9% |
| Albany-Schenectady-Troy NY | 491,946 | 60.0% | +1.7% | +7.1% |
| Columbia SC | 382,874 | 38.0% | +5.6% | +11.8% |
| Toledo OH | 360,723 | 50.0% | +4.2% | +11.1% |
| Chattanooga TN | 341,284 | 51.0% | +4.1% | +4.1% |
| Shreveport LA | 317,492 | 52.0% | -1.9% | +8.3% |
| Burlington VT-Plattsburgh NY | 306,170 | 61.0% | +3.4% | +1.7% |
High Growth Priority
Large markets showing strong consistent growth
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 41.0% | +7.9% | +7.9% |
| Champaign & Springfield-Decatur IL | 317,118 | 51.0% | +6.3% | +8.5% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 46.0% | +9.5% | +7.0% |
| Montgomery (Selma) AL | 211,769 | 57.0% | +7.6% | +3.6% |
| Terre Haute IN | 118,890 | 31.0% | +14.8% | +6.9% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 15.0% | +7.1% | +7.1% |
| Hattiesburg-Laurel MS | 96,093 | 38.0% | +8.6% | +5.6% |
| Charlottesville VA | 83,258 | 46.0% | +7.0% | +70.4% |
Maintain & Optimize
Stable markets with consistent performance
67
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 76.0% | +0.0% | +1.3% |
| Los Angeles CA | 4,962,377 | 77.0% | +1.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 67.0% | +0.0% | -1.5% |
| Atlanta GA | 2,277,873 | 73.0% | +0.0% | +2.8% |
| Houston TX | 2,266,381 | 68.0% | +0.0% | -1.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 65.0% | +0.0% | +1.6% |
| Boston MA-Manchester NH | 2,206,762 | 70.0% | +1.5% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 78.0% | +0.0% | -1.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
109
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 77.0% | -3.8% | -1.3% |
| Philadelphia PA | 2,642,616 | 63.0% | -3.1% | +3.3% |
| Phoenix AZ | 1,818,040 | 72.0% | -2.7% | +1.4% |
| Seattle-Tacoma WA | 1,798,974 | 69.0% | -1.4% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 60.0% | -3.2% | +1.7% |
| Detroit MI | 1,646,663 | 68.0% | -2.9% | -1.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 81.0% | -1.2% | +0.0% |
| Denver CO | 1,523,659 | 71.0% | -2.7% | +0.0% |
Brand Insights
Brand Insights for Home Depot in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Home Depot shows challenging performance with -1.3% average growth across 210 markets (55.5% avg brand interest), with positive growth in 49 of 210 markets
Top performing markets for Home Depot demonstrate exceptional results in Presque Isle ME (+29.4% growth, 22.0% brand interest, +5.0% change), Terre Haute IN (+14.8% growth, 31.0% brand interest, +4.0% change), and Lima OH (+10.5% growth, 21.0% brand interest, +2.0% change)
Home Depot has 1 market with high growth (>15%), 18 markets with moderate growth (5-15%), 82 stable markets (0-5%), and 109 declining markets
Notable high-growth markets for Home Depot include Presque Isle ME (+29.4% growth, 22.0% brand interest)
Home Depot demonstrates strong market momentum with combined growth and brand interest gains in key markets: Presque Isle ME (+29.4% growth, +5.0% gain, 22.0% current brand interest) and Terre Haute IN (+14.8% growth, +4.0% gain, 31.0% current brand interest)
Home Depot successfully defends strong market positions while maintaining brand interest growth in Presque Isle ME (maintained 22.0% brand interest, +29.4% growth), Albany-Schenectady-Troy NY (maintained 60.0% brand interest, +1.7% growth), and Anchorage AK (maintained 58.0% brand interest, +3.6% growth)
Home Depot achieves significant brand interest gains in Presque Isle ME (+5.0% brand interest growth, now at 22.0%), Bowling Green KY (+3.0% brand interest growth, now at 40.0%), and Champaign & Springfield-Decatur IL (+3.0% brand interest growth, now at 51.0%)
Home Depot maintains stable brand interest performance in mature markets: Albany GA (-2.3% growth, 43.0% brand interest) and Albuquerque-Santa Fe NM (-1.6% growth, 60.0% brand interest)
Home Depot faces growth challenges in historically strong markets: Albany GA (-2.3% growth, 43.0% brand interest) and Albuquerque-Santa Fe NM (-1.6% growth, 60.0% brand interest)
Home Depot performance in major markets: Charlotte NC (-2.7% growth, 36.0% brand interest, 1.3M TVHH), Chicago IL (-3.8% growth, 77.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-1.6% growth, 62.0% brand interest, 1.6M TVHH)
Home Depot shows positive brand interest growth in markets representing 17.8% of total TVHH coverage
Home Depot maintains strong brand interest positions (>30% share) in key markets: Albany GA (43.0% brand interest, -1.0% change), Albuquerque-Santa Fe NM (60.0% brand interest, -1.0% change), and Alexandria LA (37.0% brand interest, -2.0% change)
Home Depot achieves significant brand interest gains in Presque Isle ME (+5.0% brand interest), Albany-Schenectady-Troy NY (+1.0% brand interest), and Anchorage AK (+2.0% brand interest)
Home Depot maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (60.0% brand interest, 1.6% decline), Austin TX (69.0% brand interest, 1.4% decline), and Baton Rouge LA (62.0% brand interest, 1.6% decline)
Home Depot shows stable performance with 0.5% average growth across 210 markets (55.5% avg brand interest), with positive growth in 85 of 210 markets
Top performing markets for Home Depot demonstrate exceptional results in Charlottesville VA (+70.4% growth, 46.0% brand interest, +19.0% change), Greenwood-Greenville MS (+17.4% growth, 27.0% brand interest, +4.0% change), and Lima OH (+16.7% growth, 21.0% brand interest, +3.0% change)
Competitive Insights
Competitive Insights showcase how Home Depot performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Lowe's demonstrates category leadership at dma level with 2.0% average brand interest growth, showing exceptional performance in Alpena MI (+33.3%, 8.0% brand interest), Boise ID (+16.7%, 35.0% brand interest), and Chicago IL (+15.0%, 23.0% brand interest)
In high-growth dma markets, Lowe's maintains an average brand interest of 20.8% with consistent performance across 6 markets
In direct competition, Lowe's outperforms Home Depot with 27.5 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 20.0% brand interest, 4.1% growth), Anchorage AK (gap: 16.0% brand interest, 8.1% growth), and Augusta GA (gap: 10.0% brand interest, 4.1% growth)
In select markets, Home Depot outperforms Lowe's despite weaker overall growth (-1.3% vs +2.0% overall): Anchorage AK (Home Depot leads: 58.0% share, +3.6% growth vs Lowe's: 42.0%, -4.5%) and Augusta GA (Home Depot: +2.3% growth vs Lowe's: -1.8% growth)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Boise ID (maintained 35.0% brand interest, +16.7% growth), Chicago IL (maintained 23.0% brand interest, +15.0% growth), and North Platte NE (maintained 32.0% brand interest, +39.1% growth)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 22.0% brand interest, +29.4% growth), Albany-Schenectady-Troy NY (maintained 60.0% brand interest, +1.7% growth), and Anchorage AK (maintained 58.0% brand interest, +3.6% growth)
Lowe's maintains strong brand interest position in key markets: Chicago IL (23.0% brand interest, +15.0% growth), Austin TX (31.0% brand interest, +3.3% growth), and Birmingham AL (50.0% brand interest, +2.0% growth)
Home Depot maintains strong brand interest position in key markets: Boston MA-Manchester NH (70.0% brand interest, +1.4% growth), Cincinnati OH (57.0% brand interest, +3.6% growth), and Columbus OH (52.0% brand interest, +2.0% growth)
Lowe's maintains validated market dominance (>35% brand interest) across 74 key markets where it leads all competitors: Augusta GA (55.0% brand interest, validated dominance), Bluefield-Beckley-Oak Hill WV (85.0% brand interest, validated dominance), and Bowling Green KY (60.0% brand interest, validated dominance)
Home Depot maintains validated market dominance (>35% brand interest) across 131 key markets where it leads all competitors: Albuquerque-Santa Fe NM (60.0% brand interest, validated dominance), Alpena MI (92.0% brand interest, validated dominance), and Austin TX (69.0% brand interest, validated dominance)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: Chicago IL (Home Depot: -3.8%, Lowe's: +15.0%) and Denver CO (Home Depot: -2.7%, Lowe's: +7.4%)
Close brand interest competition between Home Depot and Lowe's in highly contested markets: Birmingham AL (50.0% vs 50.0%) and Davenport IA-Rock Island-Moline IL (48.0% vs 52.0%)
Lowe's shows competitive momentum against Home Depot with stronger growth trajectory (+2.0% vs -1.3%) despite lower market position: Albuquerque-Santa Fe NM (Lowe's: +2.6% growth vs Home Depot: -1.6% growth) and Alexandria LA (Lowe's leads: 63.0% share, +3.3% growth vs Home Depot: 37.0%, -5.1%)
Lowe's demonstrates competitive strength with 148 high brand interest dma markets and 5 high-growth dma markets, notably in Bluefield-Beckley-Oak Hill WV (85.0% brand interest, 1.2% decline), Meridian MS (83.0% brand interest, +2.5% growth), and Lexington KY (78.0% brand interest, +2.6% growth)
Home Depot demonstrates competitive strength with 100 high brand interest dma markets and 1 high-growth dma market, notably in Juneau AK (92.0% brand interest, +1.1% growth), Casper-Riverton WY (92.0% brand interest, +0.0% growth), and Great Falls MT (89.0% brand interest, +1.1% growth)
Home Depot demonstrates category leadership at dma level with 0.5% average brand interest growth, showing exceptional performance in Charlottesville VA (+70.4%, 46.0% brand interest), Greenwood-Greenville MS (+17.4%, 27.0% brand interest), and Lima OH (+16.7%, 21.0% brand interest)