Home Depot
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Home Depot, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
34 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
11 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
119 DMAs
44 States
|
|
Monitor & Maintain
|
All other markets
|
43 DMAs
5 States
|
Brand Insights
Brand Insights reveal Home Depot’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Home Depot shows stable performance with 0.1% average growth across 51 markets (60.2% avg brand interest), with positive growth in 18 of 51 markets
Top performing markets for Home Depot demonstrate exceptional results in West Virginia (+14.3% growth, 32.0% brand interest, +4.0% brand interest change)
Home Depot has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 30 stable markets (0-5%), and 17 declining markets
Home Depot maintains strong brand interest positions in key markets: Alabama (47.0% brand interest, -1.0% change), Alaska (55.0% brand interest, -3.0% change), and Arizona (71.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lowe's maintains market dominance with an average 43.9% brand interest across key markets: Alabama (53.0% brand interest, +1.9% growth), Arkansas (54.0% brand interest, +3.9% growth), and Iowa (45.0% brand interest, +2.3% growth)
Home Depot maintains market dominance with an average 57.8% brand interest across key markets: California (75.0% brand interest, +1.4% growth), Idaho (68.0% brand interest, +1.5% growth), and Indiana (47.0% brand interest, +2.2% growth)
Home Depot dominates in 31 of 48 key battleground markets against Lowe's, notably in California (25.0% vs 75.0% brand interest), Idaho (32.0% vs 68.0% brand interest), and Indiana (53.0% vs 47.0% brand interest)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Alabama (maintained 53.0% brand interest, +1.9% growth), Arizona (maintained 29.0% brand interest, +3.6% growth), and Arkansas (maintained 54.0% brand interest, +3.9% growth)
Investment Recommendations
Strategic recommendations for Home Depot in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 76.0% | -1.3% | +1.3% |
| Chicago IL | 3,189,842 | 78.0% | -1.3% | +0.0% |
| Philadelphia PA | 2,735,885 | 61.0% | -6.2% | +1.7% |
| Houston TX | 2,346,370 | 66.0% | -2.9% | -2.9% |
| Boston MA-Manchester NH | 2,284,647 | 68.0% | -4.2% | +0.0% |
| Phoenix AZ | 1,882,206 | 72.0% | -1.4% | +2.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 59.0% | -3.3% | +0.0% |
| Detroit MI | 1,704,780 | 68.0% | +0.0% | -1.5% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Terre Haute IN | 123,086 | 30.0% | +11.1% | +11.1% |
| Wheeling WV-Steubenville OH | 112,693 | 22.0% | +10.0% | +4.8% |
| Greenwood-Greenville MS | 54,868 | 24.0% | +20.0% | +14.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 519,543 | 44.0% | +7.3% | +7.3% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 48.0% | +9.1% | +9.1% |
| Lexington KY | 449,592 | 25.0% | +8.7% | +13.6% |
| Wichita-Hutchinson KS | 402,706 | 52.0% | +10.6% | +4.0% |
| El Paso TX | 327,122 | 59.0% | +11.3% | +1.7% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 317,574 | 46.0% | +9.5% | +4.6% |
| Boise ID | 290,435 | 66.0% | +3.1% | +3.1% |
| South Bend-Elkhart IN | 289,590 | 38.0% | +11.8% | +8.6% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 46.0% | +7.0% | +15.0% |
Maintain & Optimize
Stable markets with consistent performance
119
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 75.0% | +1.4% | +4.2% |
| Dallas-Ft. Worth TX | 2,676,555 | 70.0% | +1.5% | +4.5% |
| Atlanta GA | 2,358,268 | 71.0% | +0.0% | +1.4% |
| Washington DC (Hagerstown MD) | 2,303,268 | 64.0% | +0.0% | +1.6% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 78.0% | +1.3% | +2.6% |
| Seattle-Tacoma WA | 1,862,467 | 66.0% | +0.0% | +1.5% |
| Denver CO | 1,577,435 | 72.0% | +0.0% | +4.4% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 63.0% | +0.0% | +6.8% |
Monitor & Maintain
All other markets
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Pittsburgh PA | 1,033,947 | 53.0% | +3.9% | +10.4% |
| Nashville TN | 1,028,315 | 48.0% | +2.1% | +11.6% |
| Dayton OH | 432,802 | 44.0% | +2.3% | +10.0% |
| Tucson (Sierra Vista) AZ | 431,693 | 70.0% | -1.4% | +7.7% |
| Huntsville-Decatur (Florence) AL | 362,886 | 43.0% | -4.4% | +10.3% |
| Waco-Temple-Bryan TX | 358,706 | 58.0% | +0.0% | +7.4% |
| Florence-Myrtle Beach SC | 283,448 | 38.0% | -2.6% | +8.6% |
| Johnstown-Altoona PA | 250,184 | 38.0% | -7.3% | +2.7% |
Brand Insights
Brand Insights for Home Depot in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Home Depot shows stable performance with 0.2% average growth across 209 markets (55.5% avg brand interest), with positive growth in 77 of 209 markets
Top performing markets for Home Depot demonstrate exceptional results in South Bend-Elkhart IN (+11.8% growth, 38.0% brand interest, +4.0% brand interest change), El Paso TX (+11.3% growth, 59.0% brand interest, +6.0% brand interest change), and Terre Haute IN (+11.1% growth, 30.0% brand interest, +3.0% brand interest change)
Home Depot has 1 market with high growth (>15%), 22 markets with moderate growth (5-15%), 100 stable markets (0-5%), and 86 declining markets
Notable high-growth markets for Home Depot include Greenwood-Greenville MS (+20.0% growth, 24.0% brand interest)
Home Depot maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (50.0% brand interest, -2.0% change), Albany GA (40.0% brand interest, -3.0% change), and Albany-Schenectady-Troy NY (58.0% brand interest, -2.0% change)
Home Depot shows positive brand interest momentum in 77 markets, notably in Greenwood-Greenville MS (+4.0% brand interest), Augusta GA (+2.0% brand interest), Austin TX (+1.0% brand interest)
Home Depot demonstrates strong market momentum with combined growth and brand interest gains in key markets: Greenwood-Greenville MS (+20.0% growth, +4.0% gain, 24.0% current brand interest), El Paso TX (+11.3% growth, +6.0% gain, 59.0% current brand interest), and South Bend-Elkhart IN (+11.8% growth, +4.0% gain, 38.0% current brand interest)
Home Depot successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 52.0% brand interest, +0.0% decline), Atlanta GA (maintained 71.0% brand interest, +0.0% decline), and Augusta GA (maintained 46.0% brand interest, +4.5% growth)
In large markets, Home Depot shows slight decline with high brand interest: Baltimore MD (-1.5% decline, 67.0% brand interest) and Boston MA-Manchester NH (-4.2% decline, 68.0% brand interest)
In medium markets, Home Depot shows steady growth with high brand interest: Albany-Schenectady-Troy NY (-3.3% decline, 58.0% brand interest) and Albuquerque-Santa Fe NM (-1.6% decline, 60.0% brand interest)
In small markets, Home Depot shows steady growth with high brand interest: Abilene-Sweetwater TX (-3.9% decline, 50.0% brand interest) and Albany GA (-7.0% decline, 40.0% brand interest)
Home Depot maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (50.0% brand interest, -3.9% change) and Albany GA (40.0% brand interest, -7.0% change)
Home Depot achieves significant brand interest gains in North Platte NE (+5.0% brand interest growth, now at 80.0%) and El Paso TX (+6.0% brand interest growth, now at 59.0%)
Home Depot maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-3.9% decline, 50.0% brand interest) and Albany-Schenectady-Troy NY (-3.3% decline, 58.0% brand interest)
Home Depot faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-3.9% decline, 50.0% brand interest) and Albany GA (-7.0% decline, 40.0% brand interest)
Home Depot performance in major markets: Baltimore MD (-1.5% decline, 67.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-4.2% decline, 68.0% brand interest, 2.6M TVHH), and Charlotte NC (-5.6% decline, 34.0% brand interest, 1.3M TVHH)
Competitive Insights
Competitive Insights showcase how Home Depot performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Lowe's shows market leadership with 0.3% average brand interest growth and notable strength in Eureka CA (+22.2%, 11.0% brand interest)
In high-growth markets, Lowe's maintains an average brand interest of 11.0% with consistent performance across 1 market
Lowe's maintains market dominance with an average 48.4% brand interest across key markets: Abilene-Sweetwater TX (50.0% brand interest, +4.2% growth), Albuquerque-Santa Fe NM (40.0% brand interest, +2.6% growth), and Baltimore MD (33.0% brand interest, +3.1% growth)
Home Depot maintains market dominance with an average 56.2% brand interest across key markets: Augusta GA (46.0% brand interest, +4.5% growth), Austin TX (69.0% brand interest, +1.5% growth), and Baton Rouge LA (63.0% brand interest, +1.6% growth)
Home Depot dominates in 112 of 189 key battleground markets against Lowe's, notably in Alexandria LA (62.0% vs 38.0% brand interest), Augusta GA (54.0% vs 46.0% brand interest), and Austin TX (31.0% vs 69.0% brand interest)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 50.0% brand interest, +4.2% growth), Albuquerque-Santa Fe NM (maintained 40.0% brand interest, +2.6% growth), and Amarillo TX (maintained 48.0% brand interest, +0.0% decline)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 52.0% brand interest, +0.0% decline), Atlanta GA (maintained 71.0% brand interest, +0.0% decline), and Augusta GA (maintained 46.0% brand interest, +4.5% growth)
Home Depot emerges as competitive challenger to Lowe's with superior brand interest growth rates in Greenwood-Greenville MS (+20.0% vs -5.0% growth), Augusta GA (+4.5% vs -3.6% growth), and Jonesboro AR (+4.8% vs -3.5% growth)
Lowe's emerges as competitive challenger to Home Depot with superior brand interest growth rates in Eureka CA (+22.2% vs -2.2% growth), Chicago IL (+4.8% vs -1.3% growth), and Cincinnati OH (+4.5% vs -3.6% growth)
Home Depot demonstrates competitive strength with 200 high brand interest markets and 1 high-growth market, notably in Abilene-Sweetwater TX (50.0% brand interest, -3.9% growth), Albany GA (40.0% brand interest, -7.0% growth), and Albany-Schenectady-Troy NY (58.0% brand interest, -3.3% growth)
Lowe's demonstrates competitive strength with 185 high brand interest markets and 1 high-growth market, notably in Alexandria LA (62.0% brand interest, -3.1% growth), Augusta GA (54.0% brand interest, -3.6% growth), and Austin TX (31.0% brand interest, -3.1% growth)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: Boston MA-Manchester NH (Home Depot: -4.2%, Lowe's: +10.3%) and Charlotte NC (Home Depot: -5.6%, Lowe's: +3.1%)
Close brand interest competition between Home Depot and Lowe's in Abilene-Sweetwater TX (50.0% vs 50.0%) and Anchorage AK (52.0% vs 48.0%)
Lowe's maintains strong brand interest position in key markets: Baltimore MD (33.0% brand interest, +3.1% growth), Charlotte NC (66.0% brand interest, +3.1% growth), and Chicago IL (22.0% brand interest, +4.8% growth)
Home Depot maintains strong brand interest position in key markets: Austin TX (69.0% brand interest, +1.5% growth), Birmingham AL (52.0% brand interest, +4.0% growth), and Dallas-Ft. Worth TX (70.0% brand interest, +1.4% growth)
Home Depot demonstrates category dominance with 4.0% average brand interest growth, showing exceptional performance in Biloxi-Gulfport MS (+21.6%, 45.0% brand interest), Dothan AL (+20.0%, 36.0% brand interest), and Glendive MT (+58.7%, 100.0% brand interest)