Home Depot
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Home Depot, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
68 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
30 DMAs
10 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
78 DMAs
17 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
35 DMAs
7 States
|
Brand Insights
Brand Insights reveal Home Depot’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Home Depot shows stable performance with 3.5% average growth across 51 markets (61.3% avg brand interest), with positive growth in 40 of 51 markets
Top performing markets for Home Depot demonstrate exceptional results in South Carolina (+14.6% growth, 47.0% brand interest, +6.0% change) and Missouri (+10.2% growth, 54.0% brand interest, +5.0% change)
Home Depot has 0 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 6 declining markets
Home Depot demonstrates strong market momentum with combined growth and brand interest gains in key markets: Missouri (+10.2% growth, +5.0% gain, 54.0% current brand interest) and South Carolina (+14.6% growth, +6.0% gain, 47.0% current brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Home Depot dominates head-to-head competition against Lowe's in 36 of 41 shared state markets, with superior brand interest in key battlegrounds: Alaska (59.0% vs 41.0% brand interest), California (77.0% vs 23.0% brand interest), and Colorado (70.0% vs 30.0% brand interest)
Home Depot emerges as competitive threat to Lowe's with superior growth momentum (+3.5% vs -4.6%) across contested markets: Alaska (Home Depot leads: 59.0% share, +9.3% growth vs Lowe's: 41.0%, -10.9%), California (Home Depot leads: 77.0% share, +2.7% growth vs Lowe's: 23.0%, -8.0%), and Colorado (Home Depot leads: 70.0% share, +4.5% growth vs Lowe's: 30.0%, -9.1%)
Key battleground markets show Home Depot leading Lowe's in 7 of 13 competitive territories with significant performance differences: Delaware (51.0% vs 49.0%), Louisiana (55.0% vs 45.0%), and Missouri (54.0% vs 46.0%)
Home Depot demonstrates competitive strength with 45 high brand interest state markets and 0 high-growth state markets, notably in Wisconsin (80.0% brand interest, 1.2% decline), District of Columbia (77.0% brand interest, +4.0% growth), and California (77.0% brand interest, +2.7% growth)
Investment Recommendations
Strategic recommendations for Home Depot in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
68
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 80.0% | +3.9% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 67.0% | +3.1% | -1.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 60.0% | +3.5% | -1.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 63.0% | +3.3% | +1.6% |
| Portland OR | 1,086,232 | 74.0% | +4.2% | +2.8% |
| St. Louis MO | 1,066,886 | 59.0% | +9.3% | +1.7% |
| Indianapolis IN | 1,026,188 | 42.0% | +5.0% | +2.4% |
| Austin TX | 831,742 | 70.0% | +4.5% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 65.0% | +10.2% | +3.2% |
| Nashville TN | 993,259 | 50.0% | +6.4% | +4.2% |
| Birmingham AL | 651,287 | 51.0% | +6.3% | +4.1% |
| Oklahoma City OK | 631,839 | 50.0% | +11.1% | +8.7% |
| Wilkes Barre-Scranton PA | 501,832 | 44.0% | +12.8% | +7.3% |
| Roanoke-Lynchburg VA | 387,932 | 34.0% | +6.3% | +13.3% |
| Portland-Auburn ME | 364,761 | 63.0% | +6.8% | +5.0% |
| Charleston-Huntington WV | 363,503 | 27.0% | +17.4% | -6.9% |
Maintain & Optimize
Stable markets with consistent performance
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 76.0% | +1.3% | +0.0% |
| Los Angeles CA | 4,962,377 | 76.0% | +0.0% | +2.7% |
| Atlanta GA | 2,277,873 | 73.0% | +0.0% | +2.8% |
| Houston TX | 2,266,381 | 68.0% | +1.5% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 65.0% | +1.6% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 78.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 74.0% | +2.8% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 70.0% | +0.0% | +1.5% |
Turnaround Priority
Markets requiring immediate attention / improvement
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 69.0% | +0.0% | -4.2% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 71.0% | -1.4% | -1.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 38.0% | +0.0% | -5.0% |
| Baltimore MD | 977,058 | 68.0% | -1.5% | +1.5% |
| San Antonio TX | 900,609 | 65.0% | -3.0% | +0.0% |
| Jacksonville FL | 671,993 | 61.0% | -1.6% | +1.7% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 59.0% | -1.7% | +1.7% |
| Louisville KY | 612,910 | 49.0% | +2.1% | -5.8% |
Brand Insights
Brand Insights for Home Depot in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Home Depot shows stable performance with 3.7% average growth across 210 markets (56.4% avg brand interest), with positive growth in 155 of 210 markets
Top performing markets for Home Depot demonstrate exceptional results in Charlottesville VA (+59.3% growth, 43.0% brand interest, +16.0% change), Ft. Wayne IN (+23.1% growth, 48.0% brand interest, +9.0% change), and Alexandria LA (+21.9% growth, 39.0% brand interest, +7.0% change)
Home Depot has 9 markets with high growth (>15%), 50 markets with moderate growth (5-15%), 123 stable markets (0-5%), and 28 declining markets
Notable high-growth markets for Home Depot include Alexandria LA (+21.9% growth, 39.0% brand interest), Charleston-Huntington WV (+17.4% growth, 27.0% brand interest), and Charlottesville VA (+59.3% growth, 43.0% brand interest)
Home Depot demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+21.9% growth, +7.0% gain, 39.0% current brand interest), Charleston-Huntington WV (+17.4% growth, +4.0% gain, 27.0% current brand interest), and Charlottesville VA (+59.3% growth, +16.0% gain, 43.0% current brand interest)
Home Depot successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 39.0% brand interest, +21.9% growth), Charleston-Huntington WV (maintained 27.0% brand interest, +17.4% growth), and Charlottesville VA (maintained 43.0% brand interest, +59.3% growth)
In large markets, Home Depot shows modest growth with high brand interest: Atlanta GA (+0.0% growth, 73.0% brand interest) and Boston MA-Manchester NH (+0.0% growth, 69.0% brand interest)
In medium markets, Home Depot shows modest growth with high brand interest: Albany-Schenectady-Troy NY (+1.7% growth, 59.0% brand interest) and Austin TX (+4.5% growth, 70.0% brand interest)
In small markets, Home Depot shows modest growth with high brand interest: Alexandria LA (+21.9% growth, 39.0% brand interest) and Charleston-Huntington WV (+17.4% growth, 27.0% brand interest)
Home Depot achieves significant brand interest gains in Alexandria LA (+7.0% brand interest growth, now at 39.0%), Charleston-Huntington WV (+4.0% brand interest growth, now at 27.0%), and Charlottesville VA (+16.0% brand interest growth, now at 43.0%)
Home Depot shows accelerating brand interest growth in Alexandria LA (+21.9% growth, 39.0% brand interest) and Charleston-Huntington WV (+17.4% growth, 27.0% brand interest)
Home Depot maintains stable brand interest performance in mature markets: Albany GA (-2.2% growth, 44.0% brand interest) and Augusta GA (-2.2% growth, 44.0% brand interest)
Home Depot faces growth challenges in historically strong markets: Albany GA (-2.2% growth, 44.0% brand interest) and Augusta GA (-2.2% growth, 44.0% brand interest)
Home Depot performance in major markets: Baltimore MD (-1.4% growth, 68.0% brand interest, 1.1M TVHH), Sacramento-Stockton-Modesto CA (-1.4% growth, 71.0% brand interest, 1.5M TVHH), and San Antonio TX (-3.0% growth, 65.0% brand interest, 1.1M TVHH)
Home Depot shows positive brand interest growth in markets representing 74.3% of total TVHH coverage
Home Depot maintains strong brand interest positions (>30% share) in key markets: Albany GA (44.0% brand interest, -1.0% change), Augusta GA (44.0% brand interest, -1.0% change), and Baltimore MD (68.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Home Depot performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Home Depot demonstrates category leadership at dma level with 3.7% average brand interest growth, showing exceptional performance in Alexandria LA (+21.9%, 39.0% brand interest), Charleston-Huntington WV (+17.4%, 27.0% brand interest), and Charlottesville VA (+59.3%, 43.0% brand interest)
In high-growth dma markets, Home Depot maintains an average brand interest of 33.0% with consistent performance across 9 markets
In direct competition, Home Depot outperforms Lowe's with 27.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 12.0% brand interest, 4.0% growth), Augusta GA (gap: 12.0% brand interest, 4.0% growth), and Baltimore MD (gap: 36.0% brand interest, 4.7% growth)
In select markets, Lowe's outperforms Home Depot despite weaker overall growth (-3.6% vs +3.7% overall): Baltimore MD (Lowe's: +3.2% growth vs Home Depot: -1.4% growth)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 49.0% brand interest, +100.0% growth), Albany GA (maintained 56.0% brand interest, +1.8% growth), and Augusta GA (maintained 56.0% brand interest, +1.8% growth)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 39.0% brand interest, +21.9% growth), Charleston-Huntington WV (maintained 27.0% brand interest, +17.4% growth), and Charlottesville VA (maintained 43.0% brand interest, +59.3% growth)
Lowe's maintains strong brand interest position in key markets: Baltimore MD (32.0% brand interest, +3.2% growth), Grand Rapids-Kalamazoo-Battle Creek MI (41.0% brand interest, +2.5% growth), and Jacksonville FL (39.0% brand interest, +2.6% growth)
Home Depot maintains strong brand interest position in key markets: Austin TX (70.0% brand interest, +4.5% growth), Charlotte NC (37.0% brand interest, +2.8% growth), and Chicago IL (80.0% brand interest, +3.9% growth)
Home Depot dominates head-to-head competition against Lowe's in 120 of 168 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (59.0% vs 41.0% brand interest), Albuquerque-Santa Fe NM (61.0% vs 39.0% brand interest), and Alpena MI (94.0% vs 6.0% brand interest)
Home Depot emerges as competitive threat to Lowe's with superior growth momentum (+3.7% vs -3.6%) across contested markets: Abilene-Sweetwater TX (Home Depot leads: 51.0% share, +2.0% growth vs Lowe's: 49.0%, -2.0%) and Albuquerque-Santa Fe NM (Home Depot leads: 61.0% share, +5.2% growth vs Lowe's: 39.0%, -7.1%)
Home Depot demonstrates competitive strength with 178 high brand interest dma markets and 9 high-growth dma markets, notably in Alpena MI (94.0% brand interest, +1.1% growth), Mankato MN (91.0% brand interest, +3.4% growth), and Eureka CA (91.0% brand interest, +2.2% growth)
Lowe's demonstrates competitive strength with 51 high brand interest dma markets and 1 high-growth dma market, notably in Glendive MT (49.0% brand interest, +100.0% growth), Bluefield-Beckley-Oak Hill WV (86.0% brand interest, 1.1% decline), and Presque Isle ME (83.0% brand interest, 1.2% decline)
Lowe's maintains validated market dominance (>35% brand interest) across 70 key markets where it leads all competitors: Alexandria LA (61.0% brand interest, validated dominance), Biloxi-Gulfport MS (54.0% brand interest, validated dominance), and Binghamton NY (55.0% brand interest, validated dominance)
Home Depot maintains validated market dominance (>35% brand interest) across 133 key markets where it leads all competitors: Baltimore MD (68.0% brand interest, validated dominance), Burlington VT-Plattsburgh NY (59.0% brand interest, validated dominance), and El Paso TX (57.0% brand interest, validated dominance)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: San Antonio TX (Home Depot: -3.0%, Lowe's: +6.1%) and Chicago IL (Home Depot: +3.9%, Lowe's: -13.0%)
Close brand interest competition between Home Depot and Lowe's in highly contested markets: Chattanooga TN (49.0% vs 51.0%) and Glendive MT (51.0% vs 49.0%)