Home Depot
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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Home Depot, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
28 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
23 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
158 DMAs
35 States
|
Brand Insights
Brand Insights reveal Home Depot’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Home Depot shows challenging performance with -3.5% average growth across 51 markets (58.4% avg brand interest), with positive growth in 5 of 51 markets
Home Depot has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 40 declining markets
Home Depot successfully defends strong market positions while maintaining brand interest growth in Arizona (maintained 72.0% brand interest, +1.4% growth), California (maintained 75.0% brand interest, +0.0% growth), and Colorado (maintained 68.0% brand interest, +0.0% growth)
In small markets, Home Depot shows slight decline with high brand interest: Alabama (-11.8% growth, 45.0% brand interest) and Alaska (-7.1% growth, 52.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Home Depot, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lowe's demonstrates category leadership at state level with 5.0% average brand interest growth, showing exceptional performance in District of Columbia (+20.0%, 30.0% brand interest), Wisconsin (+15.8%, 22.0% brand interest), and Wyoming (+18.2%, 26.0% brand interest)
In high-growth state markets, Lowe's maintains an average brand interest of 26.0% with consistent performance across 3 markets
In direct competition, Lowe's outperforms Home Depot with 26.2 percentage point brand interest advantage across 51 shared markets: Arizona (gap: 44.0% brand interest, 4.9% growth), Maryland (gap: 34.0% brand interest, 13.0% growth), and Massachusetts (gap: 46.0% brand interest, 9.7% growth)
In select markets, Home Depot outperforms Lowe's despite weaker overall growth (-3.5% vs +5.0% overall): Arizona (Home Depot leads: 72.0% share, +1.4% growth vs Lowe's: 28.0%, -3.5%), Maryland (Home Depot leads: 67.0% share, +4.7% growth vs Lowe's: 33.0%, -8.3%), and Massachusetts (Home Depot leads: 73.0% share, +2.8% growth vs Lowe's: 27.0%, -6.9%)
Investment Recommendations
Strategic recommendations for Home Depot in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 62.0% | +1.6% | +5.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 64.0% | +0.0% | +6.7% |
| San Antonio TX | 900,609 | 66.0% | +3.1% | +6.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 48.0% | +4.4% | +6.7% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 34.0% | +0.0% | +6.3% |
| Knoxville TN | 475,703 | 50.0% | -2.0% | +8.7% |
| Tulsa OK | 462,154 | 37.0% | -5.1% | +8.8% |
| Huntsville-Decatur (Florence) AL | 350,515 | 42.0% | -2.3% | +10.5% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lima OH | 58,548 | 21.0% | +16.7% | +16.7% |
| Victoria TX | 28,475 | 51.0% | +8.5% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 79.0% | +1.3% | +2.6% |
| Atlanta GA | 2,277,873 | 72.0% | +1.4% | +4.4% |
| Phoenix AZ | 1,818,040 | 72.0% | +1.4% | +2.9% |
| Seattle-Tacoma WA | 1,798,974 | 69.0% | +0.0% | +3.0% |
| Detroit MI | 1,646,663 | 69.0% | +0.0% | +4.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 82.0% | +1.2% | +2.5% |
| Denver CO | 1,523,659 | 71.0% | +0.0% | +2.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 80.0% | +1.3% | +2.6% |
Turnaround Priority
Markets requiring immediate attention / improvement
158
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 73.0% | -2.7% | +1.4% |
| Los Angeles CA | 4,962,377 | 76.0% | -1.3% | +2.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 66.0% | -2.9% | +4.8% |
| Houston TX | 2,266,381 | 65.0% | -5.8% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 68.0% | -2.9% | +1.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 77.0% | -2.5% | +1.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 56.0% | -5.1% | -3.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 57.0% | -1.7% | +0.0% |
Brand Insights
Brand Insights for Home Depot in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Home Depot shows challenging performance with -4.9% average growth across 210 markets (53.0% avg brand interest), with positive growth in 21 of 210 markets
Top performing markets for Home Depot demonstrate exceptional results in Lima OH (+16.7% growth, 21.0% brand interest, +3.0% change)
Home Depot has 1 market with high growth (>15%), 1 market with moderate growth (5-15%), 37 stable markets (0-5%), and 171 declining markets
Notable high-growth markets for Home Depot include Lima OH (+16.7% growth, 21.0% brand interest)
Home Depot successfully defends strong market positions while maintaining brand interest growth in Lima OH (maintained 21.0% brand interest, +16.7% growth), Anchorage AK (maintained 51.0% brand interest, +0.0% growth), and Atlanta GA (maintained 72.0% brand interest, +1.4% growth)
In large markets, Home Depot shows slight decline with high brand interest: Baltimore MD (-1.5% growth, 67.0% brand interest) and Boston MA-Manchester NH (-2.9% growth, 68.0% brand interest)
In medium markets, Home Depot shows slight decline with high brand interest: Albany-Schenectady-Troy NY (-3.6% growth, 54.0% brand interest) and Albuquerque-Santa Fe NM (-4.9% growth, 58.0% brand interest)
In small markets, Home Depot shows significant decline with high brand interest: Abilene-Sweetwater TX (-2.0% growth, 48.0% brand interest) and Albany GA (-4.8% growth, 40.0% brand interest)
Home Depot maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.0% growth, 48.0% brand interest) and Albany GA (-4.8% growth, 40.0% brand interest)
Home Depot faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.0% growth, 48.0% brand interest) and Albany GA (-4.8% growth, 40.0% brand interest)
Home Depot performance in major markets: Baltimore MD (-1.5% growth, 67.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-2.9% growth, 68.0% brand interest, 2.6M TVHH), and Charlotte NC (-8.3% growth, 33.0% brand interest, 1.3M TVHH)
Home Depot shows positive brand interest growth in markets representing 16.6% of total TVHH coverage
Home Depot maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (48.0% brand interest, -1.0% change), Albany GA (40.0% brand interest, -2.0% change), and Albany-Schenectady-Troy NY (54.0% brand interest, -2.0% change)
Home Depot achieves significant brand interest gains in Lima OH (+3.0% brand interest), Atlanta GA (+1.0% brand interest), and Binghamton NY (+2.0% brand interest)
Home Depot maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (48.0% brand interest, -2.0% change) and Albany GA (40.0% brand interest, -4.8% change)
Home Depot shows stable performance with 0.8% average growth across 210 markets (53.0% avg brand interest), with positive growth in 97 of 210 markets
Competitive Insights
Competitive Insights showcase how Home Depot performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Home Depot can focus its competitive strategy.
Lowe's demonstrates category leadership at dma level with 5.4% average brand interest growth, showing exceptional performance in Alpena MI (+16.7%, 7.0% brand interest), Birmingham AL (+16.7%, 56.0% brand interest), and Boise ID (+20.0%, 36.0% brand interest)
In high-growth dma markets, Lowe's maintains an average brand interest of 31.1% with consistent performance across 16 markets
Lowe's shows strong momentum with 5.4% average brand interest growth across key dma markets: Casper-Riverton WY (+25.0% growth, +2.0% brand interest), Boise ID (+20.0% growth, +6.0% brand interest), and Santa Barbara-Santa Maria-San Luis Obispo CA (+20.0% growth, +4.0% brand interest)
Lowe's captured additional brand interest in 102 dma markets, averaging +3.7% brand interest growth in key growth dma
In direct competition, Lowe's outperforms Home Depot with 27.0 percentage point brand interest advantage across 210 shared markets: Atlanta GA (gap: 44.0% brand interest, 4.9% growth), Binghamton NY (gap: 12.0% brand interest, 8.2% growth), and Chicago IL (gap: 58.0% brand interest, 5.8% growth)
In select markets, Home Depot outperforms Lowe's despite weaker overall growth (-4.9% vs +5.4% overall): Atlanta GA (Home Depot leads: 72.0% share, +1.4% growth vs Lowe's: 28.0%, -3.5%), Binghamton NY (Home Depot: +4.8% growth vs Lowe's: -3.5% growth), and Chicago IL (Home Depot leads: 79.0% share, +1.3% growth vs Lowe's: 21.0%, -4.5%)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 56.0% brand interest, +16.7% growth), Boise ID (maintained 36.0% brand interest, +20.0% growth), and Corpus Christi TX (maintained 41.0% brand interest, +17.1% growth)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 51.0% brand interest, +0.0% growth), Atlanta GA (maintained 72.0% brand interest, +1.4% growth), and Billings, MT (maintained 57.0% brand interest, +0.0% growth)
Lowe's maintains strong brand interest position in key markets: Birmingham AL (56.0% brand interest, +16.7% growth), Nashville TN (60.0% brand interest, +15.4% growth), and Baltimore MD (33.0% brand interest, +3.1% growth)
Home Depot maintains strong brand interest position in key markets: Atlanta GA (72.0% brand interest, +1.4% growth), Chicago IL (79.0% brand interest, +1.3% growth), and Harrisburg-Lancaster-Lebanon-York PA (48.0% brand interest, +4.3% growth)
Lowe's maintains validated market dominance (>35% brand interest) across 91 key markets where it leads all competitors: Binghamton NY (56.0% brand interest, validated dominance), Harrisburg-Lancaster-Lebanon-York PA (52.0% brand interest, validated dominance), and Lima OH (79.0% brand interest, validated dominance)
Home Depot maintains validated market dominance (>35% brand interest) across 113 key markets where it leads all competitors: Albany-Schenectady-Troy NY (54.0% brand interest, validated dominance), Albuquerque-Santa Fe NM (58.0% brand interest, validated dominance), and Alpena MI (93.0% brand interest, validated dominance)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: Boston MA-Manchester NH (Home Depot: -2.9%, Lowe's: +6.7%) and Charlotte NC (Home Depot: -8.3%, Lowe's: +4.7%)
Close brand interest competition between Home Depot and Lowe's in highly contested markets: Abilene-Sweetwater TX (48.0% vs 52.0%) and Amarillo TX (50.0% vs 50.0%)
Home Depot demonstrates competitive strength with 200 high brand interest dma markets and 1 high-growth dma market, notably in Abilene-Sweetwater TX (48.0% brand interest, -2.0% growth), Albany GA (40.0% brand interest, -4.8% growth), and Albany-Schenectady-Troy NY (54.0% brand interest, -3.6% growth)
Lowe's demonstrates competitive strength with 188 high brand interest dma markets and 16 high-growth dma markets, notably in Atlanta GA (28.0% brand interest, -3.5% growth), Binghamton NY (56.0% brand interest, -3.5% growth), and Harrisburg-Lancaster-Lebanon-York PA (52.0% brand interest, -3.7% growth)