Lowe's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lowe's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
43 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
75 DMAs
13 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
65 DMAs
17 States
|
Brand Insights
Brand Insights reveal Lowe's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lowe's shows stable performance with 2.8% average growth across 51 markets (39.6% avg brand interest), with positive growth in 29 of 51 markets
Top performing markets for Lowe's demonstrate exceptional results in Utah (+13.8% growth, 33.0% brand interest, +4.0% change), Nevada (+13.3% growth, 34.0% brand interest, +4.0% change), and Ohio (+11.6% growth, 48.0% brand interest, +5.0% change)
Lowe's has 0 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 13 declining markets
Lowe's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Nevada (+13.3% growth, +4.0% gain, 34.0% current brand interest), Ohio (+11.6% growth, +5.0% gain, 48.0% current brand interest), and Utah (+13.8% growth, +4.0% gain, 33.0% current brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Home Depot dominates head-to-head competition against Lowe's in 34 of 43 shared state markets, with superior brand interest in key battlegrounds: Connecticut (73.0% vs 27.0% brand interest), Idaho (69.0% vs 31.0% brand interest), and Minnesota (80.0% vs 20.0% brand interest)
Key battleground markets show Home Depot leading Lowe's in 8 of 15 competitive territories with significant performance differences: Delaware (52.0% vs 48.0%), Iowa (54.0% vs 46.0%), and Louisiana (55.0% vs 45.0%)
Lowe's demonstrates competitive strength with 38 high brand interest state markets and 0 high-growth state markets, notably in North Carolina (65.0% brand interest, +3.2% growth), Kentucky (62.0% brand interest, 1.6% decline), and South Carolina (56.0% brand interest, +5.7% growth)
Home Depot demonstrates competitive strength with 22 high brand interest state markets and 0 high-growth state markets, notably in Minnesota (80.0% brand interest, +1.3% growth), Wyoming (79.0% brand interest, +2.6% growth), and Wisconsin (79.0% brand interest, 1.2% decline)
Investment Recommendations
Strategic recommendations for Lowe's in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 28.0% | +7.7% | -3.5% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | +3.3% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 40.0% | +5.3% | -2.4% |
| Minneapolis-St. Paul MN | 1,563,558 | 19.0% | +5.6% | +0.0% |
| Denver CO | 1,523,659 | 29.0% | +7.4% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 43.0% | +7.5% | +2.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 30.0% | +3.5% | +3.5% |
| Portland OR | 1,086,232 | 28.0% | +7.7% | -3.5% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 23.0% | +15.0% | +4.6% |
| Detroit MI | 1,646,663 | 32.0% | +6.7% | +3.2% |
| San Diego CA | 940,959 | 22.0% | +10.0% | +4.8% |
| Buffalo NY | 537,294 | 33.0% | +6.5% | +6.5% |
| Ft. Myers-Naples FL | 525,402 | 33.0% | +13.8% | +6.5% |
| Tucson (Sierra Vista) AZ | 416,976 | 31.0% | +10.7% | +6.9% |
| Portland-Auburn ME | 364,761 | 41.0% | +10.8% | -2.4% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 59.0% | +7.3% | +5.4% |
Maintain & Optimize
Stable markets with consistent performance
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +0.0% | +3.1% |
| Houston TX | 2,266,381 | 32.0% | +0.0% | +3.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | +0.0% | -2.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 22.0% | +0.0% | +4.8% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 20.0% | +5.3% | -4.8% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 38.0% | +2.7% | -2.6% |
| Charlotte NC | 1,124,890 | 64.0% | +1.6% | +0.0% |
| St. Louis MO | 1,066,886 | 42.0% | +2.4% | +5.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
65
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | +0.0% | -4.0% |
| Los Angeles CA | 4,962,377 | 23.0% | -4.2% | +0.0% |
| Philadelphia PA | 2,642,616 | 37.0% | +5.7% | -5.1% |
| Atlanta GA | 2,277,873 | 27.0% | +0.0% | -6.9% |
| Boston MA-Manchester NH | 2,206,762 | 30.0% | -3.2% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 59.0% | -4.8% | -4.8% |
| Pittsburgh PA | 998,699 | 47.0% | -2.1% | +0.0% |
| Kansas City MO | 866,618 | 37.0% | -2.6% | +0.0% |
Brand Insights
Brand Insights for Lowe's in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lowe's shows stable performance with 2.0% average growth across 210 markets (44.0% avg brand interest), with positive growth in 108 of 210 markets
Top performing markets for Lowe's demonstrate exceptional results in North Platte NE (+39.1% growth, 32.0% brand interest, +9.0% change), Boise ID (+16.7% growth, 35.0% brand interest, +5.0% change), and Chicago IL (+15.0% growth, 23.0% brand interest, +3.0% change)
Lowe's has 6 markets with high growth (>15%), 49 markets with moderate growth (5-15%), 105 stable markets (0-5%), and 50 declining markets
Notable high-growth markets for Lowe's include Alpena MI (+33.3% growth, 8.0% brand interest), Boise ID (+16.7% growth, 35.0% brand interest), and Chicago IL (+15.0% growth, 23.0% brand interest)
Lowe's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Boise ID (+16.7% growth, +5.0% gain, 35.0% current brand interest), North Platte NE (+39.1% growth, +9.0% gain, 32.0% current brand interest), and Ft. Myers-Naples FL (+13.8% growth, +4.0% gain, 33.0% current brand interest)
Lowe's successfully defends strong market positions while maintaining brand interest growth in Boise ID (maintained 35.0% brand interest, +16.7% growth), Chicago IL (maintained 23.0% brand interest, +15.0% growth), and North Platte NE (maintained 32.0% brand interest, +39.1% growth)
In large markets, Lowe's shows modest growth with moderate brand interest: Chicago IL (+15.0% growth, 23.0% brand interest) and Atlanta GA (+0.0% growth, 27.0% brand interest)
In medium markets, Lowe's shows modest growth with moderate brand interest: Albuquerque-Santa Fe NM (+2.6% growth, 40.0% brand interest) and Austin TX (+3.3% growth, 31.0% brand interest)
In small markets, Lowe's shows modest growth with moderate brand interest: Alpena MI (+33.3% growth, 8.0% brand interest) and Boise ID (+16.7% growth, 35.0% brand interest)
Lowe's achieves significant brand interest gains in Boise ID (+5.0% brand interest growth, now at 35.0%), Chicago IL (+3.0% brand interest growth, now at 23.0%), and Eureka CA (+6.0% brand interest growth, now at 15.0%)
Lowe's shows accelerating brand interest growth in Alpena MI (+33.3% growth, 8.0% brand interest) and Boise ID (+16.7% growth, 35.0% brand interest)
Lowe's demonstrates emerging brand interest strength in Alpena MI (+33.3% growth, 8.0% brand interest) and Eureka CA (+66.7% growth, 15.0% brand interest)
Lowe's maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.4% growth, 40.0% brand interest) and Anchorage AK (-4.5% growth, 42.0% brand interest)
Lowe's faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.4% growth, 40.0% brand interest) and Anchorage AK (-4.5% growth, 42.0% brand interest)
Lowe's performance in major markets: Boston MA-Manchester NH (-3.2% growth, 30.0% brand interest, 2.6M TVHH), Columbus OH (-2.0% growth, 48.0% brand interest, 1.0M TVHH), and Kansas City MO (-2.6% growth, 37.0% brand interest, 1.0M TVHH)
Lowe's shows positive brand interest growth in markets representing 49.2% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Lowe's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Lowe's demonstrates category leadership at dma level with 2.0% average brand interest growth, showing exceptional performance in Alpena MI (+33.3%, 8.0% brand interest), Boise ID (+16.7%, 35.0% brand interest), and Chicago IL (+15.0%, 23.0% brand interest)
In high-growth dma markets, Lowe's maintains an average brand interest of 20.8% with consistent performance across 6 markets
In direct competition, Lowe's outperforms Home Depot with 27.5 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 20.0% brand interest, 4.1% growth), Anchorage AK (gap: 16.0% brand interest, 8.1% growth), and Augusta GA (gap: 10.0% brand interest, 4.1% growth)
In select markets, Home Depot outperforms Lowe's despite weaker overall growth (-1.3% vs +2.0% overall): Anchorage AK (Home Depot leads: 58.0% share, +3.6% growth vs Lowe's: 42.0%, -4.5%) and Augusta GA (Home Depot: +2.3% growth vs Lowe's: -1.8% growth)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Boise ID (maintained 35.0% brand interest, +16.7% growth), Chicago IL (maintained 23.0% brand interest, +15.0% growth), and North Platte NE (maintained 32.0% brand interest, +39.1% growth)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 22.0% brand interest, +29.4% growth), Albany-Schenectady-Troy NY (maintained 60.0% brand interest, +1.7% growth), and Anchorage AK (maintained 58.0% brand interest, +3.6% growth)
Lowe's maintains strong brand interest position in key markets: Chicago IL (23.0% brand interest, +15.0% growth), Austin TX (31.0% brand interest, +3.3% growth), and Birmingham AL (50.0% brand interest, +2.0% growth)
Home Depot maintains strong brand interest position in key markets: Boston MA-Manchester NH (70.0% brand interest, +1.4% growth), Cincinnati OH (57.0% brand interest, +3.6% growth), and Columbus OH (52.0% brand interest, +2.0% growth)
Lowe's maintains validated market dominance (>35% brand interest) across 74 key markets where it leads all competitors: Augusta GA (55.0% brand interest, validated dominance), Bluefield-Beckley-Oak Hill WV (85.0% brand interest, validated dominance), and Bowling Green KY (60.0% brand interest, validated dominance)
Home Depot maintains validated market dominance (>35% brand interest) across 131 key markets where it leads all competitors: Albuquerque-Santa Fe NM (60.0% brand interest, validated dominance), Alpena MI (92.0% brand interest, validated dominance), and Austin TX (69.0% brand interest, validated dominance)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: Chicago IL (Home Depot: -3.8%, Lowe's: +15.0%) and Denver CO (Home Depot: -2.7%, Lowe's: +7.4%)
Close brand interest competition between Home Depot and Lowe's in highly contested markets: Birmingham AL (50.0% vs 50.0%) and Davenport IA-Rock Island-Moline IL (48.0% vs 52.0%)
Lowe's shows competitive momentum against Home Depot with stronger growth trajectory (+2.0% vs -1.3%) despite lower market position: Albuquerque-Santa Fe NM (Lowe's: +2.6% growth vs Home Depot: -1.6% growth) and Alexandria LA (Lowe's leads: 63.0% share, +3.3% growth vs Home Depot: 37.0%, -5.1%)
Lowe's demonstrates competitive strength with 148 high brand interest dma markets and 5 high-growth dma markets, notably in Bluefield-Beckley-Oak Hill WV (85.0% brand interest, 1.2% decline), Meridian MS (83.0% brand interest, +2.5% growth), and Lexington KY (78.0% brand interest, +2.6% growth)
Home Depot demonstrates competitive strength with 100 high brand interest dma markets and 1 high-growth dma market, notably in Juneau AK (92.0% brand interest, +1.1% growth), Casper-Riverton WY (92.0% brand interest, +0.0% growth), and Great Falls MT (89.0% brand interest, +1.1% growth)
Home Depot demonstrates category leadership at dma level with 0.5% average brand interest growth, showing exceptional performance in Charlottesville VA (+70.4%, 46.0% brand interest), Greenwood-Greenville MS (+17.4%, 27.0% brand interest), and Lima OH (+16.7%, 21.0% brand interest)