Lowe's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lowe's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
23 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
19 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
12 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
91 DMAs
33 States
|
|
Monitor & Maintain
|
All other markets
|
38 DMAs
13 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Lowe's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lowe's shows strong performance with 6.0% average growth across 51 markets (42.0% avg brand interest), with positive growth in 45 of 51 markets
Top performing markets for Lowe's demonstrate exceptional results in District of Columbia (+25.0% growth, 30.0% brand interest, +6.0% brand interest change), Wyoming (+18.2% growth, 26.0% brand interest, +4.0% brand interest change), and New Jersey (+14.8% growth, 31.0% brand interest, +4.0% brand interest change)
Lowe's has 2 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Lowe's include District of Columbia (+25.0% growth, 30.0% brand interest) and Wyoming (+18.2% growth, 26.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lowe's shows market leadership with 6.0% average brand interest growth and notable strength in District of Columbia (+25.0%, 30.0% brand interest) and Wyoming (+18.2%, 26.0% brand interest)
In high-growth markets, Lowe's maintains an average brand interest of 28.0% with consistent performance across 2 markets
Lowe's shows strong momentum with 6.0% average brand interest growth across key markets: District of Columbia (+25.0% growth, +6.0% brand interest), Wyoming (+18.2% growth, +4.0% brand interest), and New Jersey (+14.8% growth, +4.0% brand interest)
Lowe's captured additional brand interest in 31 markets, averaging +3.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Lowe's in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 25.0% | +4.2% | -3.9% |
| Philadelphia PA | 2,642,616 | 38.0% | -2.6% | -2.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 38.0% | +5.6% | -7.3% |
| Phoenix AZ | 1,818,040 | 28.0% | +0.0% | -6.7% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | -8.8% | -6.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 43.0% | +2.4% | -2.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 20.0% | +0.0% | -4.8% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 38.0% | +2.7% | -5.0% |
Emerging Market
Smaller markets showing strong growth potential
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 23.0% | +21.1% | +4.6% |
| Monterey-Salinas CA | 197,948 | 20.0% | +11.1% | +5.3% |
| Wausau-Rhinelander WI | 160,633 | 29.0% | +16.0% | +11.5% |
| Salisbury MD | 157,650 | 58.0% | +11.5% | +9.4% |
| Medford-Klamath Falls OR | 155,635 | 32.0% | +23.1% | +10.3% |
| Lubbock TX | 145,733 | 40.0% | +25.0% | +8.1% |
| Palm Springs CA | 142,979 | 33.0% | +22.2% | +6.5% |
| Bangor ME | 120,853 | 42.0% | +10.5% | +10.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 69.0% | +4.6% | +3.0% |
| Albuquerque-Santa Fe NM | 612,638 | 43.0% | +7.5% | +7.5% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 57.0% | +9.6% | +5.6% |
| Albany-Schenectady-Troy NY | 491,946 | 44.0% | +4.8% | +2.3% |
| Lexington KY | 434,265 | 81.0% | +8.0% | +2.5% |
| Dayton OH | 418,047 | 59.0% | +5.4% | +5.4% |
| Roanoke-Lynchburg VA | 387,932 | 72.0% | +4.4% | +2.9% |
| Madison WI | 386,495 | 13.0% | +18.2% | +18.2% |
High Growth Priority
Large markets showing strong consistent growth
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 27.0% | +8.0% | -3.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +10.0% | -8.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | +18.2% | +4.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 21.0% | +10.5% | +10.5% |
| Denver CO | 1,523,659 | 31.0% | +10.7% | +0.0% |
| Pittsburgh PA | 998,699 | 52.0% | +10.6% | +0.0% |
| San Diego CA | 940,959 | 24.0% | +9.1% | +9.1% |
| Kansas City MO | 866,618 | 42.0% | +10.5% | +7.7% |
Maintain & Optimize
Stable markets with consistent performance
91
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 23.0% | +4.6% | +0.0% |
| Atlanta GA | 2,277,873 | 30.0% | +3.5% | +0.0% |
| Houston TX | 2,266,381 | 35.0% | +2.9% | +2.9% |
| Boston MA-Manchester NH | 2,206,762 | 32.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 33.0% | +3.1% | +3.1% |
| Charlotte NC | 1,124,890 | 67.0% | +1.5% | +1.5% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 64.0% | +6.7% | +1.6% |
| St. Louis MO | 1,066,886 | 44.0% | +2.3% | +0.0% |
Monitor & Maintain
All other markets
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 44.0% | +7.3% | +7.3% |
| Nashville TN | 993,259 | 56.0% | +7.7% | +0.0% |
| Buffalo NY | 537,294 | 34.0% | +13.3% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 33.0% | +10.0% | -8.3% |
| Honolulu HI | 411,655 | 32.0% | +14.3% | +0.0% |
| Baton Rouge LA | 300,475 | 38.0% | +2.7% | -7.3% |
| Augusta GA | 240,635 | 58.0% | +7.4% | -1.7% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 61.0% | +8.9% | -1.6% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salt Lake City UT | 975,902 | 31.0% | +0.0% | -8.8% |
| Las Vegas NV | 739,704 | 35.0% | +0.0% | -10.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 43.0% | -2.3% | -10.4% |
Brand Insights
Brand Insights for Lowe's in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lowe's shows strong performance with 5.6% average growth across 209 markets (46.8% avg brand interest), with positive growth in 170 of 209 markets
Top performing markets for Lowe's demonstrate exceptional results in Lincoln & Hastings-Kearney NE (+26.1% growth, 29.0% brand interest, +6.0% brand interest change), Lubbock TX (+25.0% growth, 40.0% brand interest, +8.0% brand interest change), and Medford-Klamath Falls OR (+23.1% growth, 32.0% brand interest, +6.0% brand interest change)
Lowe's has 16 markets with high growth (>15%), 86 markets with moderate growth (5-15%), 89 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Lowe's include Austin TX (+16.1% growth, 36.0% brand interest), Chico-Redding CA (+21.4% growth, 34.0% brand interest), and Great Falls MT (+16.7% growth, 14.0% brand interest)
Lowe's maintains strong brand interest positions in key markets: Albany GA (59.0% brand interest, -1.0% change), Baltimore MD (32.0% brand interest, -1.0% change), and Binghamton NY (57.0% brand interest, -3.0% change)
Lowe's shows positive brand interest momentum in 170 markets, notably in Austin TX (+5.0% brand interest), Chico-Redding CA (+6.0% brand interest), Great Falls MT (+2.0% brand interest)
Lowe's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Austin TX (+16.1% growth, +5.0% gain, 36.0% current brand interest), Chico-Redding CA (+21.4% growth, +6.0% gain, 34.0% current brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+16.1% growth, +5.0% gain, 36.0% current brand interest)
Lowe's successfully defends strong market positions while maintaining brand interest growth in Austin TX (maintained 36.0% brand interest, +16.1% growth), Chico-Redding CA (maintained 34.0% brand interest, +21.4% growth), and Harlingen-Weslaco-Brownsville-McAllen TX (maintained 36.0% brand interest, +16.1% growth)
In large markets, Lowe's shows steady growth with moderate brand interest: Baltimore MD (-3.0% decline, 32.0% brand interest) and Philadelphia PA (-2.6% decline, 38.0% brand interest)
In medium markets, Lowe's shows steady growth with moderate brand interest: Grand Rapids-Kalamazoo-Battle Creek MI (-2.3% decline, 43.0% brand interest) and West Palm Beach-Ft. Pierce FL (-3.9% decline, 25.0% brand interest)
In small markets, Lowe's shows strong growth with moderate brand interest: Albany GA (-1.7% decline, 59.0% brand interest) and Alpena MI (-22.2% decline, 7.0% brand interest)
Lowe's maintains dominant market position with >35% brand interest in key markets: Albany GA (59.0% brand interest, -1.7% change) and Binghamton NY (57.0% brand interest, -5.0% change)
Lowe's achieves significant brand interest gains in Austin TX (+5.0% brand interest growth, now at 36.0%) and Chico-Redding CA (+6.0% brand interest growth, now at 34.0%)
Lowe's shows accelerating brand interest growth in Austin TX (+16.1% growth, 36.0% brand interest) and Chico-Redding CA (+21.4% growth, 34.0% brand interest)
Lowe's demonstrates emerging brand interest strength in Great Falls MT (+16.7% growth, 14.0% brand interest) and Madison WI (+18.2% growth, 13.0% brand interest)
Lowe's maintains stable brand interest performance in mature markets: Albany GA (-1.7% decline, 59.0% brand interest) and Baltimore MD (-3.0% decline, 32.0% brand interest)
Competitive Insights
Competitive Insights showcase how Lowe's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Lowe's demonstrates category dominance with 5.6% average brand interest growth, showing exceptional performance in Austin TX (+16.1%, 36.0% brand interest), Chico-Redding CA (+21.4%, 34.0% brand interest), and Great Falls MT (+16.7%, 14.0% brand interest)
In high-growth markets, Lowe's maintains an average brand interest of 29.2% with consistent performance across 16 markets
Lowe's shows strong momentum with 5.6% average brand interest growth across key markets: Mankato MN (+45.5% growth, +5.0% brand interest), Lincoln & Hastings-Kearney NE (+26.1% growth, +6.0% brand interest), and Lubbock TX (+25.0% growth, +8.0% brand interest)
Lowe's captured additional brand interest in 101 markets, averaging +4.0% brand interest growth in key growth markets
Lowe's maintains market dominance with an average 52.0% brand interest across key markets: Austin TX (36.0% brand interest, +16.1% growth), Chico-Redding CA (34.0% brand interest, +21.4% growth), and Harlingen-Weslaco-Brownsville-McAllen TX (36.0% brand interest, +16.1% growth)
Home Depot maintains market dominance with an average 61.4% brand interest across key markets: Albany GA (41.0% brand interest, +2.5% growth), Alpena MI (93.0% brand interest, +2.2% growth), and Baltimore MD (68.0% brand interest, +1.5% growth)
Lowe's dominates in 164 of 200 key battleground markets against Home Depot, notably in Albany GA (59.0% vs 41.0% brand interest), Alpena MI (7.0% vs 93.0% brand interest), and Baltimore MD (32.0% vs 68.0% brand interest)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Austin TX (maintained 36.0% brand interest, +16.1% growth), Chico-Redding CA (maintained 34.0% brand interest, +21.4% growth), and Harlingen-Weslaco-Brownsville-McAllen TX (maintained 36.0% brand interest, +16.1% growth)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 41.0% brand interest, +2.5% growth), Alpena MI (maintained 93.0% brand interest, +2.2% growth), and Baltimore MD (maintained 68.0% brand interest, +1.5% growth)
Home Depot emerges as competitive challenger to Lowe's with superior brand interest growth rates in Binghamton NY (+7.5% vs -5.0% growth), Columbia SC (+5.9% vs -3.0% growth), and Lima OH (+5.3% vs -1.2% growth)
Lowe's emerges as competitive challenger to Home Depot with superior brand interest growth rates in Austin TX (+16.1% vs -7.2% growth), Chico-Redding CA (+21.4% vs -8.3% growth), and Great Falls MT (+16.7% vs -2.3% growth)
Home Depot demonstrates competitive strength with 200 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (48.0% brand interest, -4.0% growth), Albany-Schenectady-Troy NY (56.0% brand interest, -3.5% growth), and Albuquerque-Santa Fe NM (57.0% brand interest, -5.0% growth)
Lowe's demonstrates competitive strength with 189 high brand interest markets and 16 high-growth markets, notably in Albany GA (59.0% brand interest, -1.7% growth), Baltimore MD (32.0% brand interest, -3.0% growth), and Binghamton NY (57.0% brand interest, -5.0% growth)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: Chicago IL (Home Depot: -1.3%, Lowe's: +4.5%) and Dallas-Ft. Worth TX (Home Depot: -4.3%, Lowe's: +10.0%)
Close brand interest competition between Home Depot and Lowe's in Abilene-Sweetwater TX (48.0% vs 52.0%) and Amarillo TX (50.0% vs 50.0%)
Lowe's maintains strong brand interest position in key markets: Austin TX (36.0% brand interest, +16.1% growth), San Francisco-Oakland-San Jose CA (26.0% brand interest, +18.2% growth), and Atlanta GA (30.0% brand interest, +3.5% growth)