Lowe's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lowe's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
29 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
111 DMAs
36 States
|
|
Monitor & Maintain
|
All other markets
|
53 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
14 DMAs
|
Brand Insights
Brand Insights reveal Lowe's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lowe's shows stable performance with 0.6% average growth across 51 markets (39.8% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for Lowe's demonstrate exceptional results in Florida (+12.1% growth, 37.0% brand interest, +4.0% brand interest change) and Massachusetts (+11.5% growth, 29.0% brand interest, +3.0% brand interest change)
Lowe's has 0 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 18 declining markets
Lowe's maintains strong brand interest positions in key markets: Idaho (32.0% brand interest, -1.0% change), Indiana (53.0% brand interest, -1.0% change), and Kansas (36.0% brand interest, -4.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lowe's maintains market dominance with an average 43.9% brand interest across key markets: Alabama (53.0% brand interest, +1.9% growth), Arkansas (54.0% brand interest, +3.9% growth), and Iowa (45.0% brand interest, +2.3% growth)
Home Depot maintains market dominance with an average 57.8% brand interest across key markets: California (75.0% brand interest, +1.4% growth), Idaho (68.0% brand interest, +1.5% growth), and Indiana (47.0% brand interest, +2.2% growth)
Home Depot dominates in 31 of 48 key battleground markets against Lowe's, notably in California (25.0% vs 75.0% brand interest), Idaho (32.0% vs 68.0% brand interest), and Indiana (53.0% vs 47.0% brand interest)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Alabama (maintained 53.0% brand interest, +1.9% growth), Arizona (maintained 29.0% brand interest, +3.6% growth), and Arkansas (maintained 54.0% brand interest, +3.9% growth)
Investment Recommendations
Strategic recommendations for Lowe's in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 24.0% | +4.4% | -4.0% |
| Atlanta GA | 2,358,268 | 29.0% | +0.0% | -3.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 36.0% | +0.0% | -2.7% |
| Phoenix AZ | 1,882,206 | 28.0% | +3.7% | -6.7% |
| Seattle-Tacoma WA | 1,862,467 | 34.0% | +0.0% | -2.9% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 42.0% | +2.4% | -2.3% |
| St. Louis MO | 1,104,541 | 43.0% | +7.5% | -2.3% |
| San Diego CA | 974,169 | 22.0% | +4.8% | -4.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Shreveport LA | 328,698 | 51.0% | +6.3% | +4.1% |
| Burlington VT-Plattsburgh NY | 316,976 | 44.0% | +10.0% | +10.0% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 39.0% | +11.4% | -2.5% |
| Boston MA-Manchester NH | 2,284,647 | 32.0% | +10.3% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
111
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 22.0% | +4.8% | +0.0% |
| Houston TX | 2,346,370 | 34.0% | +6.3% | +6.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 41.0% | +5.1% | +0.0% |
| Detroit MI | 1,704,780 | 32.0% | +0.0% | +3.2% |
| Minneapolis-St. Paul MN | 1,618,742 | 19.0% | +5.6% | +0.0% |
| Charlotte NC | 1,164,592 | 66.0% | +3.1% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 60.0% | +1.7% | +1.7% |
| Indianapolis IN | 1,062,406 | 62.0% | +6.9% | +3.3% |
Monitor & Maintain
All other markets
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 567,037 | 49.0% | +8.9% | +0.0% |
| Tucson (Sierra Vista) AZ | 431,693 | 30.0% | +3.5% | -14.3% |
| Honolulu HI | 426,184 | 28.0% | -3.5% | -12.5% |
| Wichita-Hutchinson KS | 402,706 | 48.0% | -9.4% | -4.0% |
| Madison WI | 400,136 | 11.0% | +10.0% | +0.0% |
| Waco-Temple-Bryan TX | 358,706 | 42.0% | +0.0% | -8.7% |
| El Paso TX | 327,122 | 41.0% | -12.8% | -2.4% |
| Baton Rouge LA | 311,080 | 37.0% | -2.6% | -7.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 25.0% | -3.9% | -10.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 30.0% | -3.2% | -9.1% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 22.0% | -4.4% | -8.3% |
| Denver CO | 1,577,435 | 28.0% | +0.0% | -9.7% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 20.0% | +5.3% | -9.1% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 37.0% | +0.0% | -9.8% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 28.0% | +0.0% | -9.7% |
| Pittsburgh PA | 1,033,947 | 47.0% | -4.1% | -9.6% |
Brand Insights
Brand Insights for Lowe's in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lowe's shows stable performance with 0.3% average growth across 209 markets (44.5% avg brand interest), with positive growth in 86 of 209 markets
Top performing markets for Lowe's demonstrate exceptional results in Anchorage AK (+14.3% growth, 48.0% brand interest, +6.0% brand interest change), Philadelphia PA (+11.4% growth, 39.0% brand interest, +4.0% brand interest change), and Corpus Christi TX (+11.1% growth, 40.0% brand interest, +4.0% brand interest change)
Lowe's has 1 market with high growth (>15%), 27 markets with moderate growth (5-15%), 104 stable markets (0-5%), and 77 declining markets
Notable high-growth markets for Lowe's include Eureka CA (+22.2% growth, 11.0% brand interest)
Lowe's maintains strong brand interest positions in key markets: Alexandria LA (62.0% brand interest, -2.0% change), Augusta GA (54.0% brand interest, -2.0% change), and Austin TX (31.0% brand interest, -1.0% change)
Lowe's shows positive brand interest momentum in 86 markets, notably in Eureka CA (+2.0% brand interest), Abilene-Sweetwater TX (+2.0% brand interest), Albuquerque-Santa Fe NM (+1.0% brand interest)
Lowe's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+14.3% growth, +6.0% gain, 48.0% current brand interest), Corpus Christi TX (+11.1% growth, +4.0% gain, 40.0% current brand interest), and Philadelphia PA (+11.4% growth, +4.0% gain, 39.0% current brand interest)
Lowe's successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 50.0% brand interest, +4.2% growth), Albuquerque-Santa Fe NM (maintained 40.0% brand interest, +2.6% growth), and Amarillo TX (maintained 48.0% brand interest, +0.0% decline)
In large markets, Lowe's shows steady growth with moderate brand interest: Dallas-Ft. Worth TX (-3.2% decline, 30.0% brand interest) and Hartford & New Haven CT (-3.1% decline, 31.0% brand interest)
In medium markets, Lowe's shows steady growth with moderate brand interest: Austin TX (-3.1% decline, 31.0% brand interest) and Birmingham AL (-4.0% decline, 48.0% brand interest)
In small markets, Lowe's shows slight decline with moderate brand interest: Alexandria LA (-3.1% decline, 62.0% brand interest) and Augusta GA (-3.6% decline, 54.0% brand interest)
Lowe's maintains dominant market position with >35% brand interest in key markets: Alexandria LA (62.0% brand interest, -3.1% change) and Augusta GA (54.0% brand interest, -3.6% change)
Lowe's achieves significant brand interest gains in Anchorage AK (+6.0% brand interest growth, now at 48.0%)
Lowe's demonstrates emerging brand interest strength in Eureka CA (+22.2% growth, 11.0% brand interest) and Alpena MI (+12.5% growth, 9.0% brand interest)
Lowe's maintains stable brand interest performance in mature markets: Alexandria LA (-3.1% decline, 62.0% brand interest) and Augusta GA (-3.6% decline, 54.0% brand interest)
Lowe's faces growth challenges in historically strong markets: Alexandria LA (-3.1% decline, 62.0% brand interest) and Augusta GA (-3.6% decline, 54.0% brand interest)
Competitive Insights
Competitive Insights showcase how Lowe's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Lowe's shows market leadership with 0.3% average brand interest growth and notable strength in Eureka CA (+22.2%, 11.0% brand interest)
In high-growth markets, Lowe's maintains an average brand interest of 11.0% with consistent performance across 1 market
Lowe's maintains market dominance with an average 48.4% brand interest across key markets: Abilene-Sweetwater TX (50.0% brand interest, +4.2% growth), Albuquerque-Santa Fe NM (40.0% brand interest, +2.6% growth), and Baltimore MD (33.0% brand interest, +3.1% growth)
Home Depot maintains market dominance with an average 56.2% brand interest across key markets: Augusta GA (46.0% brand interest, +4.5% growth), Austin TX (69.0% brand interest, +1.5% growth), and Baton Rouge LA (63.0% brand interest, +1.6% growth)
Home Depot dominates in 112 of 189 key battleground markets against Lowe's, notably in Alexandria LA (62.0% vs 38.0% brand interest), Augusta GA (54.0% vs 46.0% brand interest), and Austin TX (31.0% vs 69.0% brand interest)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 50.0% brand interest, +4.2% growth), Albuquerque-Santa Fe NM (maintained 40.0% brand interest, +2.6% growth), and Amarillo TX (maintained 48.0% brand interest, +0.0% decline)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 52.0% brand interest, +0.0% decline), Atlanta GA (maintained 71.0% brand interest, +0.0% decline), and Augusta GA (maintained 46.0% brand interest, +4.5% growth)
Home Depot emerges as competitive challenger to Lowe's with superior brand interest growth rates in Greenwood-Greenville MS (+20.0% vs -5.0% growth), Augusta GA (+4.5% vs -3.6% growth), and Jonesboro AR (+4.8% vs -3.5% growth)
Lowe's emerges as competitive challenger to Home Depot with superior brand interest growth rates in Eureka CA (+22.2% vs -2.2% growth), Chicago IL (+4.8% vs -1.3% growth), and Cincinnati OH (+4.5% vs -3.6% growth)
Home Depot demonstrates competitive strength with 200 high brand interest markets and 1 high-growth market, notably in Abilene-Sweetwater TX (50.0% brand interest, -3.9% growth), Albany GA (40.0% brand interest, -7.0% growth), and Albany-Schenectady-Troy NY (58.0% brand interest, -3.3% growth)
Lowe's demonstrates competitive strength with 185 high brand interest markets and 1 high-growth market, notably in Alexandria LA (62.0% brand interest, -3.1% growth), Augusta GA (54.0% brand interest, -3.6% growth), and Austin TX (31.0% brand interest, -3.1% growth)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: Boston MA-Manchester NH (Home Depot: -4.2%, Lowe's: +10.3%) and Charlotte NC (Home Depot: -5.6%, Lowe's: +3.1%)
Close brand interest competition between Home Depot and Lowe's in Abilene-Sweetwater TX (50.0% vs 50.0%) and Anchorage AK (52.0% vs 48.0%)
Lowe's maintains strong brand interest position in key markets: Baltimore MD (33.0% brand interest, +3.1% growth), Charlotte NC (66.0% brand interest, +3.1% growth), and Chicago IL (22.0% brand interest, +4.8% growth)
Home Depot maintains strong brand interest position in key markets: Austin TX (69.0% brand interest, +1.5% growth), Birmingham AL (52.0% brand interest, +4.0% growth), and Dallas-Ft. Worth TX (70.0% brand interest, +1.4% growth)
Home Depot demonstrates category dominance with 4.0% average brand interest growth, showing exceptional performance in Biloxi-Gulfport MS (+21.6%, 45.0% brand interest), Dothan AL (+20.0%, 36.0% brand interest), and Glendive MT (+58.7%, 100.0% brand interest)