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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for LinkedIn, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
74 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
84 DMAs
33 States
|
Brand Insights
Brand Insights reveal LinkedIn’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
LinkedIn shows challenging performance with -10.2% average growth across 51 markets (12.0% avg brand interest), with positive growth in 12 of 51 markets
LinkedIn has 5 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 30 declining markets
Notable high-growth markets for LinkedIn include Delaware (+60.0% growth, 16.0% brand interest), Kansas (+55.6% growth, 14.0% brand interest), and Michigan (+16.7% growth, 14.0% brand interest)
LinkedIn achieves significant brand interest gains in Delaware (+6.0% brand interest growth, now at 16.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 4.8% average brand interest growth, showing exceptional performance in Alaska (+30.2%, 56.0% brand interest), Maine (+24.4%, 51.0% brand interest), and New Hampshire (+21.9%, 50.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 53.3% with consistent performance across 6 markets
In direct competition, Coursera outperforms Udemy with 10.0 percentage point brand interest advantage across 51 shared markets: Arizona (gap: 7.0% brand interest, 9.1% growth), California (gap: 8.0% brand interest, 16.6% growth), and Delaware (gap: 10.0% brand interest, 18.1% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (+0.9% vs +4.8% overall): Arizona (Udemy: +5.1% growth vs Coursera: -4.0% growth), California (Udemy: +10.8% growth vs Coursera: -5.8% growth), and Delaware (Udemy leads: 47.0% share, +2.2% growth vs Coursera: 37.0%, -15.9%)
Investment Recommendations
Strategic recommendations for LinkedIn in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 15.0% | +7.1% | +0.0% |
| Phoenix AZ | 1,818,040 | 11.0% | +10.0% | -8.3% |
| Kansas City MO | 866,618 | 12.0% | +9.1% | -7.7% |
| Columbus OH | 865,632 | 16.0% | +0.0% | +6.7% |
| Cincinnati OH | 810,849 | 16.0% | -5.9% | +6.7% |
| Spokane WA | 409,624 | 16.0% | -5.9% | +6.7% |
| Des Moines-Ames IA | 401,464 | 20.0% | -4.8% | +17.7% |
| Omaha NE | 384,022 | 20.0% | +0.0% | +100.0% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | +50.0% | +12.5% |
| Detroit MI | 1,646,663 | 13.0% | +18.2% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | +6.7% | +6.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 16.0% | +14.3% | +0.0% |
| Indianapolis IN | 1,026,188 | 20.0% | +17.7% | -13.0% |
| Pittsburgh PA | 998,699 | 17.0% | +30.8% | +6.3% |
| Nashville TN | 993,259 | 17.0% | +13.3% | +6.3% |
| Salt Lake City UT | 975,902 | 17.0% | +6.3% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
74
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 15.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 11.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 13.0% | +0.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 11.0% | +0.0% | +0.0% |
| Springfield MO | 386,138 | 16.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 0.0% | +0.0% | +0.0% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | -15.4% | -26.7% |
| Chicago IL | 3,081,097 | 16.0% | +0.0% | -5.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | -8.3% | -8.3% |
| Boston MA-Manchester NH | 2,206,762 | 15.0% | -16.7% | -21.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 11.0% | +0.0% | -15.4% |
| Seattle-Tacoma WA | 1,798,974 | 13.0% | -7.1% | -13.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 12.0% | -7.7% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 19.0% | -9.5% | -9.5% |
Brand Insights
Brand Insights for LinkedIn in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
LinkedIn shows challenging performance with -6.2% average growth across 206 markets (7.7% avg brand interest), with positive growth in 42 of 206 markets
Top performing markets for LinkedIn demonstrate exceptional results in Columbus GA (+900.0% growth, 20.0% brand interest, +18.0% change), Harrisonburg VA (+733.3% growth, 100.0% brand interest, +88.0% change), and Medford-Klamath Falls OR (+100.0% growth, 33.0% brand interest, +33.0% change)
LinkedIn has 25 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 83 stable markets (0-5%), and 81 declining markets
Notable high-growth markets for LinkedIn include Albany-Schenectady-Troy NY (+23.1% growth, 16.0% brand interest), Champaign & Springfield-Decatur IL (+25.0% growth, 15.0% brand interest), and Chattanooga TN (+23.1% growth, 16.0% brand interest)
LinkedIn demonstrates strong market momentum with combined growth and brand interest gains in key markets: Green Bay-Appleton WI (+77.8% growth, +14.0% gain, 32.0% current brand interest), Harrisonburg VA (+733.3% growth, +88.0% gain, 100.0% current brand interest), and Johnstown-Altoona PA (+25.0% growth, +6.0% gain, 30.0% current brand interest)
LinkedIn successfully defends strong market positions while maintaining brand interest growth in Green Bay-Appleton WI (maintained 32.0% brand interest, +77.8% growth), Harrisonburg VA (maintained 100.0% brand interest, +733.3% growth), and Johnstown-Altoona PA (maintained 30.0% brand interest, +25.0% growth)
LinkedIn maintains dominant market position with >35% brand interest in key markets: Harrisonburg VA (100.0% brand interest, +733.3% growth)
LinkedIn achieves significant brand interest gains in Albany-Schenectady-Troy NY (+3.0% brand interest growth, now at 16.0%), Champaign & Springfield-Decatur IL (+3.0% brand interest growth, now at 15.0%), and Chattanooga TN (+3.0% brand interest growth, now at 16.0%)
LinkedIn shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+23.1% growth, 16.0% brand interest) and Champaign & Springfield-Decatur IL (+25.0% growth, 15.0% brand interest)
LinkedIn demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+23.1% growth, 16.0% brand interest) and Champaign & Springfield-Decatur IL (+25.0% growth, 15.0% brand interest)
LinkedIn maintains stable brand interest performance in mature markets: Des Moines-Ames IA (-4.8% growth, 20.0% brand interest) and Omaha NE (+0.0% growth, 20.0% brand interest)
LinkedIn performance in major markets: Baltimore MD (-16.7% growth, 10.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-16.7% growth, 15.0% brand interest, 2.6M TVHH), and Dallas-Ft. Worth TX (-8.3% growth, 11.0% brand interest, 3.0M TVHH)
LinkedIn shows positive brand interest growth in markets representing 30.9% of total TVHH coverage
LinkedIn maintains strong brand interest positions (>30% share) in key markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (23.0% brand interest, -2.0% change), Des Moines-Ames IA (20.0% brand interest, -1.0% change), and Gainesville FL (26.0% brand interest, -10.0% change)
LinkedIn achieves significant brand interest gains in Albany-Schenectady-Troy NY (+3.0% brand interest), Champaign & Springfield-Decatur IL (+3.0% brand interest), and Chattanooga TN (+3.0% brand interest)
LinkedIn shows challenging performance with -3.3% average growth across 210 markets (8.0% avg brand interest), with positive growth in 39 of 210 markets
Competitive Insights
Competitive Insights showcase how LinkedIn performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
Udemy demonstrates category leadership at dma level with 3.8% average brand interest growth, showing exceptional performance in Anchorage AK (+23.4%, 58.0% brand interest), Bakersfield CA (+48.4%, 46.0% brand interest), and Bangor ME (+104.1%, 100.0% brand interest)
In high-growth dma markets, Udemy maintains an average brand interest of 58.3% with consistent performance across 38 markets
In direct competition, Udemy outperforms LinkedIn with 30.4 percentage point brand interest advantage across 205 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 100.0% growth), Albany GA (gap: 0.0% brand interest, 100.0% growth), and Albany-Schenectady-Troy NY (gap: 13.0% brand interest, 42.5% growth)
In select markets, Coursera outperforms LinkedIn despite weaker overall growth (-7.4% vs -6.2% overall): Albuquerque-Santa Fe NM (Coursera leads: 50.0% share, +2.0% growth vs LinkedIn: 8.0%, -42.9%) and Austin TX (Coursera leads: 45.0% share, +7.1% growth vs LinkedIn: 13.0%, -7.1%)
In select markets, Coursera outperforms Udemy despite weaker overall growth (-7.4% vs +3.8% overall): Abilene-Sweetwater TX (Coursera leads: 100.0% share, +96.1% growth vs Udemy: 0.0%, -100.0%), Albany GA (Coursera leads: 100.0% share, +3.1% growth vs Udemy: 0.0%, -100.0%), and Albany-Schenectady-Troy NY (Coursera leads: 55.0% share, +7.8% growth vs Udemy: 29.0%, -19.4%)
In select markets, LinkedIn outperforms Udemy despite weaker overall growth (-6.2% vs +3.8% overall): Albany-Schenectady-Troy NY (LinkedIn: +23.1% growth vs Udemy: -19.4% growth), Atlanta GA (LinkedIn: +7.1% growth vs Udemy: -2.5% growth), and Champaign & Springfield-Decatur IL (LinkedIn: +25.0% growth vs Udemy: -16.7% growth)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +96.1% growth), Augusta GA (maintained 61.0% brand interest, +17.3% growth), and Baton Rouge LA (maintained 65.0% brand interest, +20.4% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Green Bay-Appleton WI (maintained 32.0% brand interest, +77.8% growth), Harrisonburg VA (maintained 100.0% brand interest, +733.3% growth), and Johnstown-Altoona PA (maintained 30.0% brand interest, +25.0% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 58.0% brand interest, +23.4% growth), Bakersfield CA (maintained 46.0% brand interest, +48.4% growth), and Bangor ME (maintained 100.0% brand interest, +104.1% growth)
Coursera maintains strong brand interest position in key markets: Charlotte NC (51.0% brand interest, +18.6% growth), Hartford & New Haven CT (53.0% brand interest, +15.2% growth), and New York NY (44.0% brand interest, +46.7% growth)
Udemy maintains strong brand interest position in key markets: Chicago IL (38.0% brand interest, +2.7% growth), Houston TX (41.0% brand interest, +2.5% growth), and Pittsburgh PA (36.0% brand interest, +2.9% growth)
Coursera dominates head-to-head competition against LinkedIn in 157 of 162 competitive DMA markets, with superior brand interest in key battlegrounds: Anchorage AK (42.0% vs 0.0% brand interest), Bakersfield CA (54.0% vs 0.0% brand interest), and Beaumont-Port Arthur TX (60.0% vs 0.0% brand interest)
Coursera dominates head-to-head competition against Udemy in 102 of 131 competitive DMA markets, with superior brand interest in key battlegrounds: Bakersfield CA (54.0% vs 46.0% brand interest), Beaumont-Port Arthur TX (60.0% vs 40.0% brand interest), and Charlottesville VA (62.0% vs 38.0% brand interest)
Udemy dominates head-to-head competition against LinkedIn in 145 of 152 competitive DMA markets, with superior brand interest in key battlegrounds: Albuquerque-Santa Fe NM (42.0% vs 8.0% brand interest), Austin TX (42.0% vs 13.0% brand interest), and Bakersfield CA (46.0% vs 0.0% brand interest)
LinkedIn shows competitive momentum against Coursera with stronger growth trajectory (-6.2% vs -7.4%) despite lower market position: Cleveland-Akron (Canton) OH (LinkedIn: +14.3% growth vs Coursera: -10.2% growth), Columbus GA (LinkedIn: +900.0% growth vs Coursera: -15.1% growth), and Ft. Myers-Naples FL (LinkedIn: +72.7% growth vs Coursera: -7.8% growth)
Udemy emerges as competitive threat to Coursera with superior growth momentum (+3.8% vs -7.4%) across contested markets: Anchorage AK (Udemy leads: 58.0% share, +23.4% growth vs Coursera: 42.0%, -20.8%), Bakersfield CA (Udemy: +48.4% growth vs Coursera: -20.6% growth), and Bangor ME (Udemy leads: 100.0% share, +104.1% growth vs Coursera: 0.0%, -100.0%)