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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For LinkedIn, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 222 Top Market Areas (TMAs), 222 Opportunity Market Areas (OMAs), 54 Competitive Marketing Areas (CMAs) and LinkedIn specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of LinkedIn below and see how your teams and campaigns can benefit from it.
For LinkedIn, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 222 Top Market Areas (TMAs), 222 Opportunity Market Areas (OMAs), 54 Competitive Marketing Areas (CMAs) and LinkedIn specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of LinkedIn below and see how your teams and campaigns can benefit from it.
LinkedIn and Online Learning
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate LinkedIn has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate LinkedIn has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Urbana, Stanford, Duluth, Berkeley, Jersey City, Mountain View, Burke, Pleasanton, Redmond |
| Alabama | Montgomery, Tuscaloosa |
| Arizona | Chandler, Glendale, Scottsdale, Mesa, Tempe, Gilbert |
| Arkansas | Fayetteville |
| California | San Rafael, Stanford, Glendale, San Ramon, Berkeley, Larkspur, Pleasanton, Newark, Yountville, Cupertino |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate LinkedIn has 222 areas for Q2 2023.
BrandStack algorithms indicate LinkedIn has 222 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Ann Arbor, Albany, San Carlos, Shoreline, Ithaca, Stanton, Evanston, Annandale, Bethesda, Santa Clara, Cary, Allen, Union City, Sunnyvale, Fremont |
| Alabama | Birmingham, Vestavia Hills, Huntsville, Mobile |
| Arizona | Peoria, Tucson, Phoenix, Surprise, Flagstaff |
| Arkansas | Bentonville, Little Rock |
| California | San Marcos, San Carlos, Albany, Vallejo, Diamond Bar, Stanton, Alamo, Santa Clara, Buena Park, Union City, Sunnyvale, Fremont, Mountain View, Redwood City, Cerritos, Culver City |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For LinkedIn, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for LinkedIn.
For LinkedIn, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for LinkedIn.
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LinkedIn saw high brand interest in Georgia especially in Johns Creek, Duluth, Athens, East Cobb and Alpharetta. Overall, these regions saw 63.33% more brand interest than the overall Georgia region.
63.33
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LinkedIn saw high brand interest in North Carolina especially in Burlington, Apex, Garner, Durham and Fayetteville. Overall, these regions saw 56.9% more brand interest than the overall North Carolina region.
56.9
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LinkedIn saw high brand interest in Virginia especially in Great Falls, Aldie, Blacksburg, Reston and Alexandria. Overall, these regions saw 108.99% more brand interest than the overall Virginia region.
108.99
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For LinkedIn, we generated benchmarked insights across competitive brands in the Online Learning vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For LinkedIn, we generated benchmarked insights across competitive brands in the Online Learning vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Coursera, LinkedIn and Udemy, the most competitive markets in United States are - Urbana, Annandale, Bethesda, Stanford, Duluth, Santa Clara, Cary, Allen, Union City, Berkeley, Sunnyvale, Fremont, Jersey City, Mountain View, Burke, Pleasanton and Redmond.
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Stanton, Alamo, San Rafael, Stanford, Glendale, Santa Clara, Buena Park, San Ramon, Union City, Berkeley, Sunnyvale, Fremont, Mountain View, Larkspur, Pleasanton, Newark, Yountville, Cupertino, Redwood City, Cerritos and Culver City are the most competitive markets for Coursera, LinkedIn and Udemy in California
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For Coursera, LinkedIn and Udemy, the most competitive markets in Colorado are - Broomfield, Aurora, Highlands Ranch, Denver, Superior, Westminster, Lakewood, Colorado Springs, Lone Tree, Parker, Thornton, Castle Rock and Centennial.
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The most competitive markets for Coursera, LinkedIn and Udemy in Georgia are - Norcross, Johns Creek, Tucker, Atlanta, Lawrenceville, Roswell, Tifton, Dacula, Suwanee, Rex, Chamblee, Gresham Park, Sugar Hill and Newnan.
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate LinkedIn has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate LinkedIn has 222 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Urbana, Stanford, Duluth, Berkeley, Jersey City, Mountain View, Burke, Pleasanton, Redmond |
| Alabama | Montgomery, Tuscaloosa |
| Arizona | Chandler, Glendale, Scottsdale, Mesa, Tempe, Gilbert |
| Arkansas | Fayetteville |
| California | San Rafael, Stanford, Glendale, San Ramon, Berkeley, Larkspur, Pleasanton, Newark, Yountville, Cupertino |
| Colorado | Boulder, Fort Collins, Denver, Lakewood, Colorado Springs, Lone Tree, Parker |
| Connecticut | New Haven, Stamford |
| Florida | Doral, Miami Lakes, Goulds, The Meadows |
| Georgia | Duluth, Norcross, Johns Creek, Atlanta, Roswell, Tifton |
| Illinois | Urbana, Champaign |
| Indiana | Bloomington, Valparaiso, South Bend |
| Iowa | Iowa City, Ames |
| Kansas | Wichita |
| Kentucky | Louisville |
| Louisiana | Baton Rouge, New Orleans |
| Maryland | College Park, Chillum, Silver Spring, Ellicott City, Hyattsville, Baltimore, Gaithersburg, Clarksburg |
| Massachusetts | Grafton, Boston, Somerville, Waltham, Easton, Quincy |
| Michigan | Pittsfield Charter Township, Grand Rapids |
| Minnesota | Saint Paul, Minneapolis, Eden Prairie, Golden Valley, Bloomington, Plymouth |
| Missouri | Centertown |
| Nebraska | Omaha |
| Nevada | Spring Valley, Reno |
| New Hampshire | Manchester |
| New Jersey | Jersey City, South Brunswick Township, Edison, Livingston |
| New Mexico | Los Alamos |
| North Carolina | Greensboro, Burlington, Mooresville, Garner |
| Ohio | Cincinnati, Toledo, Columbus |
| Oklahoma | Oklahoma City, Tulsa |
| Oregon | Corvallis, Portland, Beaverton, Hillsboro, Eugene |
| Pennsylvania | Bethlehem, State College |
| South Carolina | Charleston, Summerville |
| Tennessee | Chattanooga, Nashville, Memphis, Brentwood |
| Texas | Carrollton, Denton, Irving |
| Utah | Provo, Sandy, Saratoga Springs |
| Virginia | Reston, Alexandria, Aldie, Oakton, Great Falls, Lynchburg |
| Washington | Seattle, Vancouver, Bothell, Tacoma, Everett, Yakima |
| Wisconsin | Kenosha |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who LinkedIn's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate LinkedIn has 222 areas for Q2 2023.
BrandStack algorithms indicate LinkedIn has 222 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Ann Arbor, Albany, San Carlos, Shoreline, Ithaca, Stanton, Evanston, Annandale, Bethesda, Santa Clara, Cary, Allen, Union City, Sunnyvale, Fremont |
| Alabama | Birmingham, Vestavia Hills, Huntsville, Mobile |
| Arizona | Peoria, Tucson, Phoenix, Surprise, Flagstaff |
| Arkansas | Bentonville, Little Rock |
| California | San Marcos, San Carlos, Albany, Vallejo, Diamond Bar, Stanton, Alamo, Santa Clara, Buena Park, Union City, Sunnyvale, Fremont, Mountain View, Redwood City, Cerritos, Culver City |
| Colorado | Longmont, Broomfield, Aurora, Highlands Ranch, Superior, Westminster, Thornton, Castle Rock, Centennial |
| Connecticut | Mansfield, Westport, West Hartford, Bridgeport, Hartford, Norwalk |
| Florida | Boynton Beach, Winter Garden, Plantation, University, Kissimmee, Sanford, Keystone, Kendall |
| Georgia | Milton, Union City, Peachtree City, Tucker, Lawrenceville, Dacula, Suwanee, Rex, Chamblee, Gresham Park, Sugar Hill, Newnan |
| Illinois | Melrose Park, Evanston, Bloomington, Vernon Hills, Peoria |
| Indiana | West Lafayette, Fort Wayne, Carmel, Indianapolis, Columbus, Fishers |
| Iowa | Cedar Rapids, West Des Moines, Des Moines |
| Kansas | Overland Park, Topeka, Olathe |
| Kentucky | Lexington |
| Louisiana | Lafayette, Shreveport, Metairie |
| Maryland | Redland, Montgomery Village, Greenbelt, Bethesda, North Bethesda, Columbia, Elkridge, Wheaton-Glenmont, Frederick, Odenton |
| Massachusetts | Arlington, Needham, Natick, Lexington, Springfield, Cambridge, Worcester, Framingham, Malden, Medford, Newton, Brookline, Lowell, Burlington |
| Michigan | Ann Arbor, Meridian charter Township, Sterling Heights, East Lansing, Royal Oak, Warren, Novi, Farmington Hills, Plymouth Charter Township, Troy, Lansing |
| Minnesota | Edina, Brooklyn Park, Rochester, Minnetonka, Eagan |
| Missouri | Springfield, Kansas City, St. Louis |
| Nebraska | Lincoln |
| Nevada | Las Vegas, Paradise, Henderson |
| New Hampshire | Nashua |
| New Jersey | West New York, Weehawken, Hopewell Township, Montgomery, West Windsor Township, Far Hills, Piscataway Township, Branchburg, Union |
| New Mexico | Albuquerque |
| North Carolina | Chapel Hill, Winston-Salem, Cary, Asheville, Fayetteville, Apex, Carrboro, Durham, Raleigh, Charlotte, Greenville, High Point |
| Ohio | Louisville, Parma, Cleveland, Mason, Beckett Ridge, Akron |
| Oklahoma | Goldsby |
| Oregon | Aloha, Bend, Salem, Boardman |
| Pennsylvania | Pittsburgh, Philadelphia, Lionville |
| South Carolina | Columbia, Greenville, Charlotte |
| Tennessee | Murfreesboro, Knoxville, Collierville, Franklin, Spring Hill |
| Texas | Rosenberg, Rockwall, Leander, The Colony, Cinco Ranch |
| Utah | Coalville, Salt Lake City, South Salt Lake, Holladay, Kaysville, West Jordan |
| Virginia | Annandale, Herndon, Burke, Arlington, Tuckahoe, Newington, McLean, Merrifield, Fairfax, Dulles, Tysons, Manassas, Brambleton |
| Washington | Shoreline, North Creek, SeaTac, Federal Way, Sammamish, Auburn, Bellevue, Kirkland, Spokane, Lacey |
| Wisconsin | Milwaukee, Madison |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who LinkedIn's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Coursera, LinkedIn Learning and Udemy have 54 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Coursera, LinkedIn Learning and Udemy have 54 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Urbana, Annandale, Bethesda, Stanford, Duluth, Santa Clara, Cary, Allen, Union City, Berkeley, Sunnyvale, Fremont, Jersey City, Mountain View, Burke, Pleasanton, Redmond |
| California | Stanton, Alamo, San Rafael, Stanford, Glendale, Santa Clara, Buena Park, San Ramon, Union City, Berkeley, Sunnyvale, Fremont, Mountain View, Larkspur, Pleasanton, Newark, Yountville, Cupertino, Redwood City, Cerritos, Culver City |
| Colorado | Broomfield, Aurora, Highlands Ranch, Denver, Superior, Westminster, Lakewood, Colorado Springs, Lone Tree, Parker, Thornton, Castle Rock, Centennial |
| Georgia | Norcross, Johns Creek, Tucker, Atlanta, Lawrenceville, Roswell, Tifton, Dacula, Suwanee, Rex, Chamblee, Gresham Park, Sugar Hill, Newnan |
| Maryland | College Park, Chillum, North Bethesda, Silver Spring, Ellicott City, Hyattsville, Columbia, Baltimore, Gaithersburg, Clarksburg, Elkridge, Wheaton-Glenmont, Frederick, Odenton |
| Massachusetts | Cambridge, Worcester, Framingham, Grafton, Malden, Boston, Somerville, Medford, Waltham, Newton, Easton, Quincy, Brookline, Lowell, Burlington |
| North Carolina | Asheville, Fayetteville, Apex, Carrboro, Durham, Raleigh, Charlotte, Greensboro, Greenville, Burlington, Mooresville, Garner, High Point |
| Virginia | Tuckahoe, Newington, McLean, Merrifield, Reston, Fairfax, Dulles, Alexandria, Tysons, Aldie, Oakton, Great Falls, Lynchburg, Manassas |
| Washington | Sammamish, Lake Forest Park, Auburn, Bellevue, Kirkland, Seattle, Vancouver, Spokane, Bothell, Tacoma, Redmond, Everett, Yakima, Lacey |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who LinkedIn's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For LinkedIn, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for LinkedIn.
For LinkedIn, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for LinkedIn.
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LinkedIn saw high brand interest in Georgia especially in Johns Creek, Duluth, Athens, East Cobb and Alpharetta. Overall, these regions saw 63.33% more brand interest than the overall Georgia region.
63.33
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LinkedIn saw high brand interest in North Carolina especially in Burlington, Apex, Garner, Durham and Fayetteville. Overall, these regions saw 56.9% more brand interest than the overall North Carolina region.
56.9
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LinkedIn saw high brand interest in Virginia especially in Great Falls, Aldie, Blacksburg, Reston and Alexandria. Overall, these regions saw 108.99% more brand interest than the overall Virginia region.
108.99
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For more extensive list of brand insights for LinkedIn and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For LinkedIn, we generated benchmarked insights across competitive brands in the Online Learning vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For LinkedIn, we generated benchmarked insights across competitive brands in the Online Learning vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Coursera, LinkedIn and Udemy, the most competitive markets in United States are - Urbana, Annandale, Bethesda, Stanford, Duluth, Santa Clara, Cary, Allen, Union City, Berkeley, Sunnyvale, Fremont, Jersey City, Mountain View, Burke, Pleasanton and Redmond.
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Stanton, Alamo, San Rafael, Stanford, Glendale, Santa Clara, Buena Park, San Ramon, Union City, Berkeley, Sunnyvale, Fremont, Mountain View, Larkspur, Pleasanton, Newark, Yountville, Cupertino, Redwood City, Cerritos and Culver City are the most competitive markets for Coursera, LinkedIn and Udemy in California
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For Coursera, LinkedIn and Udemy, the most competitive markets in Colorado are - Broomfield, Aurora, Highlands Ranch, Denver, Superior, Westminster, Lakewood, Colorado Springs, Lone Tree, Parker, Thornton, Castle Rock and Centennial.
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The most competitive markets for Coursera, LinkedIn and Udemy in Georgia are - Norcross, Johns Creek, Tucker, Atlanta, Lawrenceville, Roswell, Tifton, Dacula, Suwanee, Rex, Chamblee, Gresham Park, Sugar Hill and Newnan.
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For Coursera, LinkedIn and Udemy, the most competitive markets in Maryland are - College Park, Chillum, North Bethesda, Silver Spring, Ellicott City, Hyattsville, Columbia, Baltimore, Gaithersburg, Clarksburg, Elkridge, Wheaton-Glenmont, Frederick and Odenton.
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For Coursera, LinkedIn and Udemy, the most competitive markets in Massachusetts are - Cambridge, Worcester, Framingham, Grafton, Malden, Boston, Somerville, Medford, Waltham, Newton, Easton, Quincy, Brookline, Lowell and Burlington.
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Asheville, Fayetteville, Apex, Carrboro, Durham, Raleigh, Charlotte, Greensboro, Greenville, Burlington, Mooresville, Garner and High Point are the most competitive markets for Coursera, LinkedIn and Udemy in North Carolina
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For Coursera, LinkedIn and Udemy, the most competitive markets in Virginia are - Tuckahoe, Newington, McLean, Merrifield, Reston, Fairfax, Dulles, Alexandria, Tysons, Aldie, Oakton, Great Falls, Lynchburg and Manassas.
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For Coursera, LinkedIn and Udemy, the most competitive markets in Washington are - Sammamish, Lake Forest Park, Auburn, Bellevue, Kirkland, Seattle, Vancouver, Spokane, Bothell, Tacoma, Redmond, Everett, Yakima and Lacey.
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For more extensive list of competitive insights for LinkedIn and other brands, please connect with us to see how you can get started with BrandStack.
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