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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for LinkedIn, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
21 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
78 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
95 DMAs
38 States
|
Brand Insights
Brand Insights reveal LinkedIn’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
LinkedIn shows stable performance with 0.2% average growth across 50 markets (13.6% avg brand interest), with positive growth in 8 of 50 markets
LinkedIn has 4 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 34 declining markets
Notable high-growth markets for LinkedIn include Idaho (+21.4% growth, 17.0% brand interest), New Mexico (+15.4% growth, 15.0% brand interest), and Oregon (+21.4% growth, 17.0% brand interest)
LinkedIn successfully defends strong market positions while maintaining brand interest growth in Minnesota (maintained 21.0% brand interest, +5.0% growth) and New Hampshire (maintained 21.0% brand interest, +5.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 5.5% average brand interest growth, showing exceptional performance in Kansas (+21.1%, 46.0% brand interest), Montana (+20.9%, 52.0% brand interest), and Rhode Island (+19.6%, 55.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 54.2% with consistent performance across 5 markets
Coursera shows strong momentum with 5.5% average brand interest growth across key state markets: Wyoming (+54.5% growth, +24.0% brand interest), West Virginia (+21.9% growth, +9.0% brand interest), and Kansas (+21.1% growth, +8.0% brand interest)
Coursera captured additional brand interest in 29 state markets, averaging +4.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for LinkedIn in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,523,659 | 15.0% | +7.1% | -21.1% |
| Columbus OH | 865,632 | 16.0% | -5.9% | +14.3% |
| Hartford & New Haven CT | 862,036 | 14.0% | +7.7% | -6.7% |
| Milwaukee WI | 765,170 | 16.0% | +6.7% | -5.9% |
| Las Vegas NV | 739,704 | 11.0% | +10.0% | -26.7% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 15.0% | +7.1% | -16.7% |
| Albany-Schenectady-Troy NY | 491,946 | 13.0% | +8.3% | -23.5% |
| Knoxville TN | 475,703 | 22.0% | +10.0% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 13.0% | +18.2% | -13.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 17.0% | +13.3% | -10.5% |
| Portland OR | 1,086,232 | 18.0% | +20.0% | +50.0% |
| Austin TX | 831,742 | 14.0% | +16.7% | -12.5% |
| Birmingham AL | 651,287 | 14.0% | +16.7% | -17.7% |
| Fresno-Visalia CA | 539,002 | 10.0% | +25.0% | -28.6% |
| Tucson (Sierra Vista) AZ | 416,976 | 10.0% | +900.0% | -33.3% |
| Omaha NE | 384,022 | 20.0% | +25.0% | +5.3% |
Maintain & Optimize
Stable markets with consistent performance
78
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,563,558 | 21.0% | +5.0% | -4.6% |
| Charleston-Huntington WV | 363,503 | 17.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 0.0% | +0.0% | +0.0% |
| Baton Rouge LA | 300,475 | 1.0% | +0.0% | +0.0% |
| Jackson MS | 288,295 | 1.0% | +0.0% | +0.0% |
| Greenville-New Bern-Washington NC | 259,522 | 17.0% | +0.0% | +0.0% |
| Ft. Wayne IN | 242,556 | 1.0% | +0.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
95
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 6.0% | -14.3% | -25.0% |
| Los Angeles CA | 4,962,377 | 13.0% | -7.1% | -27.8% |
| Chicago IL | 3,081,097 | 16.0% | -11.1% | -11.1% |
| Philadelphia PA | 2,642,616 | 15.0% | +0.0% | -11.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | -7.7% | -14.3% |
| Atlanta GA | 2,277,873 | 14.0% | -12.5% | -12.5% |
| Houston TX | 2,266,381 | 11.0% | +0.0% | -8.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | -6.7% |
Brand Insights
Brand Insights for LinkedIn in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
LinkedIn shows strong performance with 12.8% average growth across 207 markets (8.6% avg brand interest), with positive growth in 48 of 207 markets
Top performing markets for LinkedIn demonstrate exceptional results in Butte-Bozeman MT (+100.0% growth, 21.0% brand interest, +21.0% change), Helena MT (+100.0% growth, 100.0% brand interest, +100.0% change), and Mankato MN (+100.0% growth, 39.0% brand interest, +39.0% change)
LinkedIn has 32 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 87 stable markets (0-5%), and 73 declining markets
Notable high-growth markets for LinkedIn include Austin TX (+16.7% growth, 14.0% brand interest), Biloxi-Gulfport MS (+100.0% growth, 2.0% brand interest), and Birmingham AL (+16.7% growth, 14.0% brand interest)
LinkedIn demonstrates strong market momentum with combined growth and brand interest gains in key markets: Butte-Bozeman MT (+100.0% growth, +21.0% gain, 21.0% current brand interest), Helena MT (+100.0% growth, +100.0% gain, 100.0% current brand interest), and Idaho Falls-Pocatello ID (+40.0% growth, +8.0% gain, 28.0% current brand interest)
LinkedIn successfully defends strong market positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 21.0% brand interest, +100.0% growth), Helena MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 28.0% brand interest, +40.0% growth)
LinkedIn maintains dominant market position with >35% brand interest in key markets: Helena MT (100.0% brand interest, +100.0% growth), Mankato MN (39.0% brand interest, +100.0% growth), and Marquette MI (37.0% brand interest, +100.0% growth)
LinkedIn achieves significant brand interest gains in Butte-Bozeman MT (+21.0% brand interest growth, now at 21.0%), Charleston-Huntington WV (+17.0% brand interest growth, now at 17.0%), and Columbia SC (+6.0% brand interest growth, now at 18.0%)
LinkedIn shows accelerating brand interest growth in Austin TX (+16.7% growth, 14.0% brand interest) and Biloxi-Gulfport MS (+100.0% growth, 2.0% brand interest)
LinkedIn demonstrates emerging brand interest strength in Austin TX (+16.7% growth, 14.0% brand interest) and Biloxi-Gulfport MS (+100.0% growth, 2.0% brand interest)
LinkedIn maintains stable brand interest performance in mature markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (-3.9% growth, 25.0% brand interest) and Des Moines-Ames IA (-4.5% growth, 21.0% brand interest)
LinkedIn performance in major markets: Atlanta GA (-12.5% growth, 14.0% brand interest, 2.7M TVHH), Baltimore MD (-7.7% growth, 12.0% brand interest, 1.1M TVHH), and Charlotte NC (-21.4% growth, 11.0% brand interest, 1.3M TVHH)
LinkedIn shows positive brand interest growth in markets representing 18.9% of total TVHH coverage
LinkedIn maintains strong brand interest positions (>30% share) in key markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (25.0% brand interest, -1.0% change), Des Moines-Ames IA (21.0% brand interest, -1.0% change), and Johnstown-Altoona PA (24.0% brand interest, -8.0% change)
LinkedIn achieves significant brand interest gains in Austin TX (+2.0% brand interest), Biloxi-Gulfport MS (+2.0% brand interest), and Birmingham AL (+2.0% brand interest)
LinkedIn shows challenging performance with -3.9% average growth across 210 markets (8.7% avg brand interest), with positive growth in 38 of 210 markets
Competitive Insights
Competitive Insights showcase how LinkedIn performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
Udemy demonstrates category leadership at dma level with 16.9% average brand interest growth, showing exceptional performance in Alexandria LA (+128.6%, 96.0% brand interest), Binghamton NY (+51.3%, 59.0% brand interest), and Burlington VT-Plattsburgh NY (+44.0%, 36.0% brand interest)
In high-growth dma markets, Udemy maintains an average brand interest of 45.4% with consistent performance across 34 markets
Coursera shows strong momentum with 15.0% average brand interest growth across key dma markets: Butte-Bozeman MT (+833.3% growth, +50.0% brand interest), Erie PA (+742.9% growth, +52.0% brand interest), and Panama City FL (+355.6% growth, +32.0% brand interest)
Coursera captured additional brand interest in 90 dma markets, averaging +18.2% brand interest growth in key growth dma
LinkedIn shows strong momentum with 12.8% average brand interest growth across key dma markets: Tucson (Sierra Vista) AZ (+900.0% growth, +9.0% brand interest), Reno NV (+800.0% growth, +8.0% brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+700.0% growth, +7.0% brand interest)
LinkedIn captured additional brand interest in 46 dma markets, averaging +7.7% brand interest growth in key growth dma
Udemy shows strong momentum with 16.9% average brand interest growth across key dma markets: Minot-Bismarck-Dickinson(Williston) ND (+940.0% growth, +47.0% brand interest), Chico-Redding CA (+750.0% growth, +30.0% brand interest), and San Angelo TX (+616.7% growth, +37.0% brand interest)
Udemy captured additional brand interest in 57 dma markets, averaging +16.2% brand interest growth in key growth dma
In direct competition, Udemy outperforms Coursera with 20.8 percentage point brand interest advantage across 206 shared markets: Abilene-Sweetwater TX (gap: 2.0% brand interest, 32.6% growth), Albany GA (gap: 94.0% brand interest, 184.1% growth), and Albany-Schenectady-Troy NY (gap: 15.0% brand interest, 25.2% growth)
In select markets, LinkedIn outperforms Coursera despite weaker overall growth (+12.8% vs +15.0% overall): Birmingham AL (LinkedIn: +16.7% growth vs Coursera: -4.3% growth), Charleston-Huntington WV (LinkedIn: +100.0% growth vs Coursera: -11.1% growth), and Columbia SC (LinkedIn: +50.0% growth vs Coursera: -6.2% growth)
In select markets, Coursera outperforms Udemy despite weaker overall growth (+15.0% vs +16.9% overall): Abilene-Sweetwater TX (Coursera leads: 51.0% share, +18.6% growth vs Udemy: 49.0%, -14.0%), Albany GA (Coursera leads: 97.0% share, +90.2% growth vs Udemy: 3.0%, -93.9%), and Albany-Schenectady-Troy NY (Coursera leads: 51.0% share, +10.9% growth vs Udemy: 36.0%, -14.3%)
In select markets, LinkedIn outperforms Udemy despite weaker overall growth (+12.8% vs +16.9% overall): Albany-Schenectady-Troy NY (LinkedIn: +8.3% growth vs Udemy: -14.3% growth), Austin TX (LinkedIn: +16.7% growth vs Udemy: -8.3% growth), and Biloxi-Gulfport MS (LinkedIn: +100.0% growth vs Udemy: -3.6% growth)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 51.0% brand interest, +18.6% growth), Albany GA (maintained 97.0% brand interest, +90.2% growth), and Alpena MI (maintained 100.0% brand interest, +100.0% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 21.0% brand interest, +100.0% growth), Helena MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 28.0% brand interest, +40.0% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 96.0% brand interest, +128.6% growth), Binghamton NY (maintained 59.0% brand interest, +51.3% growth), and Burlington VT-Plattsburgh NY (maintained 36.0% brand interest, +44.0% growth)
Coursera maintains strong brand interest position in key markets: Jacksonville FL (46.0% brand interest, +15.0% growth), New York NY (30.0% brand interest, +15.4% growth), and Norfolk-Portsmouth-Newport News VA (52.0% brand interest, +18.2% growth)