Integrate LinkedIn's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for LinkedIn, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
29 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
41 DMAs
13 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
84 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
57 DMAs
22 States
|
Brand Insights
Brand Insights reveal LinkedIn’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
LinkedIn shows stable performance with 2.0% average growth across 51 markets (14.6% avg brand interest), with positive growth in 26 of 51 markets
Top performing markets for LinkedIn demonstrate exceptional results in Idaho (+42.9% growth, 20.0% brand interest, +6.0% change), District of Columbia (+17.6% growth, 20.0% brand interest, +3.0% change), and Utah (+17.6% growth, 20.0% brand interest, +3.0% change)
LinkedIn has 9 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for LinkedIn include Delaware (+20.0% growth, 12.0% brand interest), District of Columbia (+17.6% growth, 20.0% brand interest), and Idaho (+42.9% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 4.2% average brand interest growth, showing exceptional performance in Hawaii (+15.9%, 51.0% brand interest), Maine (+25.0%, 45.0% brand interest), and Nebraska (+16.2%, 43.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 47.7% with consistent performance across 6 markets
In direct competition, Coursera outperforms LinkedIn with 28.7 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 31.0% brand interest, 12.7% growth), Arizona (gap: 27.0% brand interest, 13.1% growth), and Delaware (gap: 23.0% brand interest, 25.4% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (-2.3% vs +4.2% overall): Alabama (Udemy: +2.4% growth vs Coursera: -4.3% growth), Arizona (Udemy leads: 47.0% share, +2.2% growth vs Coursera: 40.0%, -4.8%), and Delaware (Udemy leads: 53.0% share, +0.0% growth vs Coursera: 35.0%, -5.4%)
Investment Recommendations
Strategic recommendations for LinkedIn in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +8.3% | -7.1% |
| Atlanta GA | 2,277,873 | 16.0% | +6.7% | -11.1% |
| Phoenix AZ | 1,818,040 | 13.0% | +8.3% | -13.3% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +6.7% | -5.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 22.0% | +4.8% | +4.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | +6.7% | -5.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 14.0% | +7.7% | -6.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 14.0% | +7.7% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 19.0% | +11.8% | +0.0% |
| Philadelphia PA | 2,642,616 | 17.0% | +13.3% | -5.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 14.0% | +16.7% | +7.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 18.0% | +12.5% | -5.3% |
| Nashville TN | 993,259 | 18.0% | +12.5% | +0.0% |
| Baltimore MD | 977,058 | 13.0% | +18.2% | +0.0% |
| Salt Lake City UT | 975,902 | 20.0% | +25.0% | -4.8% |
| San Antonio TX | 900,609 | 13.0% | +8.3% | +30.0% |
Maintain & Optimize
Stable markets with consistent performance
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 20.0% | +5.3% | -4.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 13.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 0.0% | +0.0% | +0.0% |
| Baton Rouge LA | 300,475 | 0.0% | +0.0% | +0.0% |
| Jackson MS | 288,295 | 17.0% | +0.0% | +0.0% |
| Tri-Cities TN-VA | 281,792 | 0.0% | +0.0% | +0.0% |
| Florence-Myrtle Beach SC | 273,785 | 0.0% | +0.0% | +0.0% |
| Augusta GA | 240,635 | 11.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | -12.5% | +0.0% |
| Los Angeles CA | 4,962,377 | 14.0% | -6.7% | -17.7% |
| Houston TX | 2,266,381 | 11.0% | +0.0% | -8.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | -6.7% |
| Detroit MI | 1,646,663 | 13.0% | +0.0% | -13.3% |
| Denver CO | 1,523,659 | 15.0% | +0.0% | -6.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 16.0% | +0.0% | -20.0% |
| Portland OR | 1,086,232 | 15.0% | +0.0% | -11.8% |
Brand Insights
Brand Insights for LinkedIn in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
LinkedIn shows strong performance with 10.7% average growth across 210 markets (10.3% avg brand interest), with positive growth in 79 of 210 markets
Top performing markets for LinkedIn demonstrate exceptional results in Idaho Falls-Pocatello ID (+105.9% growth, 35.0% brand interest, +18.0% change), Bakersfield CA (+100.0% growth, 20.0% brand interest, +20.0% change), and Erie PA (+100.0% growth, 22.0% brand interest, +22.0% change)
LinkedIn has 48 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 103 stable markets (0-5%), and 31 declining markets
Notable high-growth markets for LinkedIn include Albany-Schenectady-Troy NY (+54.5% growth, 17.0% brand interest), Augusta GA (+100.0% growth, 11.0% brand interest), and Bakersfield CA (+100.0% growth, 20.0% brand interest)
LinkedIn demonstrates strong market momentum with combined growth and brand interest gains in key markets: Columbia SC (+37.5% growth, +6.0% gain, 22.0% current brand interest), Des Moines-Ames IA (+35.3% growth, +6.0% gain, 23.0% current brand interest), and Erie PA (+100.0% growth, +22.0% gain, 22.0% current brand interest)
LinkedIn successfully defends strong market positions while maintaining brand interest growth in Columbia SC (maintained 22.0% brand interest, +37.5% growth), Des Moines-Ames IA (maintained 23.0% brand interest, +35.3% growth), and Erie PA (maintained 22.0% brand interest, +100.0% growth)
In large markets, LinkedIn shows steady growth with notable brand interest: Hartford & New Haven CT (-12.5% growth, 14.0% brand interest) and Indianapolis IN (-21.7% growth, 18.0% brand interest)
LinkedIn achieves significant brand interest gains in Albany-Schenectady-Troy NY (+6.0% brand interest growth, now at 17.0%) and Augusta GA (+11.0% brand interest growth, now at 11.0%)
LinkedIn shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+54.5% growth, 17.0% brand interest) and Augusta GA (+100.0% growth, 11.0% brand interest)
LinkedIn demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+54.5% growth, 17.0% brand interest) and Augusta GA (+100.0% growth, 11.0% brand interest)
LinkedIn maintains stable brand interest performance in mature markets: Knoxville TN (+4.5% growth, 23.0% brand interest) and Madison WI (+4.2% growth, 25.0% brand interest)
LinkedIn performance in major markets: Hartford & New Haven CT (-12.5% growth, 14.0% brand interest, 1.0M TVHH), Indianapolis IN (-21.7% growth, 18.0% brand interest, 1.2M TVHH), and Los Angeles CA (-6.7% growth, 14.0% brand interest, 5.8M TVHH)
LinkedIn shows positive brand interest growth in markets representing 50.2% of total TVHH coverage
LinkedIn maintains strong brand interest positions (>30% share) in key markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (29.0% brand interest, -6.0% change), Columbia-Jefferson City MO (20.0% brand interest, -2.0% change), and Gainesville FL (22.0% brand interest, -7.0% change)
LinkedIn achieves significant brand interest gains in Albany-Schenectady-Troy NY (+6.0% brand interest), Augusta GA (+11.0% brand interest), and Bakersfield CA (+20.0% brand interest)
LinkedIn maintains dominant market position with >35% brand interest in key markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (29.0% brand interest, -17.1% change) and Harrisonburg VA (100.0% brand interest, +100.0% change)
Competitive Insights
Competitive Insights showcase how LinkedIn performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
LinkedIn demonstrates category leadership at dma level with 10.7% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+54.5%, 17.0% brand interest), Augusta GA (+100.0%, 11.0% brand interest), and Bakersfield CA (+100.0%, 20.0% brand interest)
In high-growth dma markets, LinkedIn maintains an average brand interest of 21.9% with consistent performance across 48 markets
Coursera shows strong momentum with 5.4% average brand interest growth across key dma markets: Monroe LA-El Dorado AR (+132.6% growth, +57.0% brand interest), Amarillo TX (+122.2% growth, +55.0% brand interest), and Abilene-Sweetwater TX (+100.0% growth, +100.0% brand interest)
Coursera captured additional brand interest in 68 dma markets, averaging +21.2% brand interest growth in key growth dma
LinkedIn shows strong momentum with 10.7% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+105.9% growth, +18.0% brand interest), Augusta GA (+100.0% growth, +11.0% brand interest), and Bakersfield CA (+100.0% growth, +20.0% brand interest)
LinkedIn captured additional brand interest in 76 dma markets, averaging +8.8% brand interest growth in key growth dma
In direct competition, LinkedIn outperforms Coursera with 36.4 percentage point brand interest advantage across 210 shared markets: Birmingham AL (gap: 27.0% brand interest, 26.0% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (gap: 13.0% brand interest, 72.7% growth), and Charleston-Huntington WV (gap: 53.0% brand interest, 106.0% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (+3.9% vs +5.4% overall): Albany-Schenectady-Troy NY (Udemy: -5.4% growth vs Coursera: -7.7% growth), Albuquerque-Santa Fe NM (Udemy leads: 46.0% share, +21.1% growth vs Coursera: 42.0%, -16.0%), and Augusta GA (Udemy leads: 54.0% share, -5.3% growth vs Coursera: 35.0%, -18.6%)
In select markets, Coursera outperforms LinkedIn despite weaker overall growth (+5.4% vs +10.7% overall): Birmingham AL (Coursera leads: 43.0% share, +10.3% growth vs LinkedIn: 16.0%, -15.8%), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Coursera leads: 42.0% share, +55.6% growth vs LinkedIn: 29.0%, -17.1%), and Charleston-Huntington WV (Coursera leads: 53.0% share, +6.0% growth vs LinkedIn: 0.0%, -100.0%)
In select markets, Udemy outperforms LinkedIn despite weaker overall growth (+3.9% vs +10.7% overall): Birmingham AL (Udemy leads: 41.0% share, -2.4% growth vs LinkedIn: 16.0%, -15.8%), Charleston-Huntington WV (Udemy leads: 47.0% share, +62.1% growth vs LinkedIn: 0.0%, -100.0%), and Charlottesville VA (Udemy leads: 39.0% share, +30.0% growth vs LinkedIn: 0.0%, -100.0%)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +100.0% growth), Amarillo TX (maintained 100.0% brand interest, +122.2% growth), and Anchorage AK (maintained 57.0% brand interest, +26.7% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 100.0% brand interest, +100.0% growth), Idaho Falls-Pocatello ID (maintained 35.0% brand interest, +105.9% growth), and Johnstown-Altoona PA (maintained 43.0% brand interest, +16.2% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +21.1% growth), Baton Rouge LA (maintained 51.0% brand interest, +24.4% growth), and Bend OR (maintained 100.0% brand interest, +112.8% growth)
Coursera maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (41.0% brand interest, +20.6% growth), Indianapolis IN (40.0% brand interest, +17.6% growth), and West Palm Beach-Ft. Pierce FL (47.0% brand interest, +17.5% growth)
LinkedIn maintains strong brand interest position in key markets: Salt Lake City UT (20.0% brand interest, +25.0% growth), Minneapolis-St. Paul MN (22.0% brand interest, +4.8% growth), and Boston MA-Manchester NH (20.0% brand interest, +5.3% growth)
Udemy maintains strong brand interest position in key markets: Columbus OH (50.0% brand interest, +16.3% growth), Cleveland-Akron (Canton) OH (42.0% brand interest, +2.4% growth), and Las Vegas NV (44.0% brand interest, +2.3% growth)