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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for LinkedIn, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
6 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
11 DMAs
48 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
35 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
32 DMAs
|
|
Monitor & Maintain
|
All other markets
|
84 DMAs
2 States
|
Brand Insights
Brand Insights reveal LinkedIn’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
LinkedIn shows strong performance with 167.9% average growth across 50 markets (42.7% avg brand interest), with positive growth in 50 of 50 markets
Top performing markets for LinkedIn demonstrate exceptional results in New York (+750.0% growth, 68.0% brand interest, +60.0% brand interest change), Mississippi (+300.0% growth, 44.0% brand interest, +33.0% brand interest change), and Louisiana (+281.8% growth, 42.0% brand interest, +31.0% brand interest change)
LinkedIn has 50 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for LinkedIn include Alabama (+207.1% growth, 43.0% brand interest), Alaska (+108.7% growth, 48.0% brand interest), and Arizona (+200.0% growth, 45.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For LinkedIn, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn shows market leadership with 167.9% average brand interest growth and notable strength in Alabama (+207.1%, 43.0% brand interest), Alaska (+108.7%, 48.0% brand interest), and Arizona (+200.0%, 45.0% brand interest)
In high-growth markets, LinkedIn maintains an average brand interest of 42.7% with consistent performance across 50 markets
LinkedIn shows strong momentum with 167.9% average brand interest growth across key markets: New York (+750.0% growth, +60.0% brand interest), Mississippi (+300.0% growth, +33.0% brand interest), and Louisiana (+281.8% growth, +31.0% brand interest)
LinkedIn captured additional brand interest in 50 markets, averaging +25.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for LinkedIn in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 634,260 | 39.0% | -17.0% | -15.2% |
| New Orleans LA | 604,657 | 42.0% | +200.0% | -2.3% |
| Providence RI-New Bedford MA | 584,232 | 39.0% | +85.7% | -4.9% |
| Ft. Myers-Naples FL | 543,946 | 40.0% | +166.7% | -4.8% |
| Richmond-Petersburg VA | 535,207 | 43.0% | +138.9% | -2.3% |
| Albany-Schenectady-Troy NY | 509,309 | 35.0% | +118.8% | -16.7% |
Emerging Market
Smaller markets showing strong growth potential
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 217,518 | 50.0% | +163.2% | +284.6% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 32.0% | +68.4% | +28.0% |
| Monterey-Salinas CA | 204,934 | 33.0% | +106.3% | +57.1% |
| Wilmington NC | 193,195 | 46.0% | +18.0% | +12.2% |
| Columbus GA | N/A | 53.0% | +307.7% | +278.6% |
| Tri-Cities TN-VA | N/A | 46.0% | +109.1% | +18.0% |
| Columbia SC | N/A | 45.0% | +104.6% | +9.8% |
| Columbus OH | N/A | 45.0% | +221.4% | +2.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 38.0% | +123.5% | +90.0% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 40.0% | +135.3% | +8.1% |
| Louisville KY | 634,542 | 44.0% | +144.4% | +266.7% |
| Fresno-Visalia CA | 558,026 | 39.0% | +143.8% | +178.6% |
| Buffalo NY | 556,257 | 42.0% | +200.0% | +281.8% |
| Wilkes Barre-Scranton PA | 519,543 | 39.0% | +143.8% | +143.8% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 39.0% | +116.7% | +178.6% |
| Knoxville TN | 492,492 | 40.0% | +81.8% | +2.6% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 66.0% | +725.0% | +57.1% |
| Los Angeles CA | 5,137,519 | 40.0% | +110.5% | +185.7% |
| Chicago IL | 3,189,842 | 40.0% | +110.5% | +110.5% |
| Philadelphia PA | 2,735,885 | 40.0% | +135.3% | +150.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 51.0% | +264.3% | +264.3% |
| Atlanta GA | 2,358,268 | 43.0% | +168.8% | +186.7% |
| Houston TX | 2,346,370 | 46.0% | +283.3% | +283.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 53.0% | +253.3% | +278.6% |
Maintain & Optimize
Stable markets with consistent performance
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charleston-Huntington WV | 376,332 | 50.0% | +0.0% | +0.0% |
| Syracuse NY | 342,012 | 31.0% | -6.1% | +3.3% |
| Shreveport LA | 328,698 | 41.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 324,958 | 31.0% | +0.0% | +0.0% |
| Lincoln & Hastings-Kearney NE | 256,652 | 41.0% | +0.0% | -2.4% |
| Ft. Wayne IN | 251,117 | 37.0% | +0.0% | +0.0% |
| Augusta GA | 249,128 | 62.0% | +0.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 248,239 | 37.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 567,037 | 44.0% | +175.0% | +0.0% |
| Little Rock-Pine Bluff AR | 507,874 | 12.0% | -20.0% | -70.7% |
| Dayton OH | 432,802 | 48.0% | +242.9% | -9.4% |
| Green Bay-Appleton WI | 414,647 | 38.0% | +153.3% | -2.6% |
| Roanoke-Lynchburg VA | 401,623 | 37.0% | +60.9% | -2.6% |
| Flint-Saginaw-Bay City MI | 389,004 | 38.0% | +0.0% | +245.5% |
| El Paso TX | 327,122 | 37.0% | +0.0% | +208.3% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 317,574 | 34.0% | +0.0% | +61.9% |
Brand Insights
Brand Insights for LinkedIn in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
LinkedIn shows strong performance with 134.7% average growth across 119 markets (40.2% avg brand interest), with positive growth in 107 of 119 markets
Top performing markets for LinkedIn demonstrate exceptional results in New York NY (+725.0% growth, 66.0% brand interest, +58.0% brand interest change), Norfolk-Portsmouth-Newport News VA (+360.0% growth, 46.0% brand interest, +36.0% brand interest change), and Baltimore MD (+345.4% growth, 49.0% brand interest, +38.0% brand interest change)
LinkedIn has 104 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 1 stable market (0-5%), and 11 declining markets
Notable high-growth markets for LinkedIn include Albany-Schenectady-Troy NY (+118.8% growth, 35.0% brand interest), Atlanta GA (+168.8% growth, 43.0% brand interest), and Austin TX (+181.2% growth, 45.0% brand interest)
LinkedIn maintains strong brand interest positions in key markets: Albuquerque-Santa Fe NM (39.0% brand interest, -8.0% change), Bangor ME (42.0% brand interest, -10.0% change), and Bend OR (40.0% brand interest, -11.0% change)
LinkedIn shows positive brand interest momentum in 107 markets, notably in Albany-Schenectady-Troy NY (+19.0% brand interest), Atlanta GA (+27.0% brand interest), Austin TX (+29.0% brand interest)
LinkedIn demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+118.8% growth, +19.0% gain, 35.0% current brand interest), Atlanta GA (+168.8% growth, +27.0% gain, 43.0% current brand interest), and Austin TX (+181.2% growth, +29.0% gain, 45.0% current brand interest)
LinkedIn successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 35.0% brand interest, +118.8% growth), Atlanta GA (maintained 43.0% brand interest, +168.8% growth), and Austin TX (maintained 45.0% brand interest, +181.2% growth)
In large markets, LinkedIn shows strong growth with moderate brand interest: Atlanta GA (+168.8% growth, 43.0% brand interest) and Baltimore MD (+345.4% growth, 49.0% brand interest)
In medium markets, LinkedIn shows strong growth with moderate brand interest: Albuquerque-Santa Fe NM (-17.0% decline, 39.0% brand interest) and Little Rock-Pine Bluff AR (-20.0% decline, 12.0% brand interest)
In small markets, LinkedIn shows strong growth with moderate brand interest: Bangor ME (-19.2% decline, 42.0% brand interest) and Bend OR (-21.6% decline, 40.0% brand interest)
LinkedIn maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (39.0% brand interest, -17.0% change) and Bangor ME (42.0% brand interest, -19.2% change)
LinkedIn achieves significant brand interest gains in Albany-Schenectady-Troy NY (+19.0% brand interest growth, now at 35.0%) and Atlanta GA (+27.0% brand interest growth, now at 43.0%)
LinkedIn shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+118.8% growth, 35.0% brand interest) and Atlanta GA (+168.8% growth, 43.0% brand interest)
LinkedIn faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-17.0% decline, 39.0% brand interest) and Bangor ME (-19.2% decline, 42.0% brand interest)
LinkedIn performance in major markets: Atlanta GA (+168.8% growth, 43.0% brand interest, 2.7M TVHH), Baltimore MD (+345.4% growth, 49.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+68.2% growth, 37.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how LinkedIn performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where LinkedIn can focus its competitive strategy.
LinkedIn shows market leadership with 134.7% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+118.8%, 35.0% brand interest), Atlanta GA (+168.8%, 43.0% brand interest), and Austin TX (+181.2%, 45.0% brand interest)
In high-growth markets, LinkedIn maintains an average brand interest of 41.9% with consistent performance across 104 markets
LinkedIn shows strong momentum with 134.7% average brand interest growth across key markets: New York NY (+725.0% growth, +58.0% brand interest), Norfolk-Portsmouth-Newport News VA (+360.0% growth, +36.0% brand interest), and Baltimore MD (+345.4% growth, +38.0% brand interest)
LinkedIn captured additional brand interest in 107 markets, averaging +23.7% brand interest growth in key growth markets
Coursera maintains market dominance with an average 47.4% brand interest across key markets: Albuquerque-Santa Fe NM (49.0% brand interest, +25.6% growth), Bakersfield CA (50.0% brand interest, +16.3% growth), and Bangor ME (58.0% brand interest, +20.8% growth)
LinkedIn maintains market dominance with an average 42.4% brand interest across key markets: Albany-Schenectady-Troy NY (35.0% brand interest, +118.8% growth), Atlanta GA (43.0% brand interest, +168.8% growth), and Austin TX (45.0% brand interest, +181.2% growth)
Udemy maintains market dominance with an average 35.2% brand interest across key markets: Harrisonburg VA (37.0% brand interest, +27.6% growth), Idaho Falls-Pocatello ID (32.0% brand interest, +18.5% growth), and Gainesville FL (34.0% brand interest, +3.0% growth)
LinkedIn dominates in 108 of 117 key battleground markets against Coursera, notably in Austin TX (38.0% vs 45.0% brand interest), Baltimore MD (41.0% vs 49.0% brand interest), and Birmingham AL (41.0% vs 43.0% brand interest)
Coursera dominates in 143 of 149 key battleground markets against Udemy, notably in Amarillo TX (43.0% vs 0.0% brand interest), Anchorage AK (54.0% vs 0.0% brand interest), and Augusta GA (38.0% vs 0.0% brand interest)
LinkedIn dominates in 107 of 112 key battleground markets against Udemy, notably in Albuquerque-Santa Fe NM (39.0% vs 12.0% brand interest), Chico-Redding CA (25.0% vs 0.0% brand interest), and Columbia-Jefferson City MO (29.0% vs 28.0% brand interest)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 49.0% brand interest, +25.6% growth), Bakersfield CA (maintained 50.0% brand interest, +16.3% growth), and Bangor ME (maintained 58.0% brand interest, +20.8% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 35.0% brand interest, +118.8% growth), Atlanta GA (maintained 43.0% brand interest, +168.8% growth), and Austin TX (maintained 45.0% brand interest, +181.2% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 37.0% brand interest, +27.6% growth), Idaho Falls-Pocatello ID (maintained 32.0% brand interest, +18.5% growth), and Cheyenne WY-Scottsbluff NE (maintained 100.0% brand interest, +0.0% decline)
LinkedIn emerges as competitive challenger to Coursera with superior brand interest growth rates in Albany-Schenectady-Troy NY (+118.8% vs +2.0% growth), Boston MA-Manchester NH (+68.2% vs +2.4% growth), and Buffalo NY (+200.0% vs +2.3% growth)
Udemy emerges as competitive challenger to Coursera with superior brand interest growth rates in Idaho Falls-Pocatello ID (+18.5% vs -23.1% growth), Gainesville FL (+3.0% vs -7.5% growth), and Springfield-Holyoke MA (+4.2% vs -8.5% growth)
Coursera demonstrates competitive strength with 161 high brand interest markets and 23 high-growth markets, notably in Abilene-Sweetwater TX (51.0% brand interest, -49.0% growth), Amarillo TX (43.0% brand interest, -10.4% growth), and Anchorage AK (54.0% brand interest, -1.8% growth)