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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Coursera, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
42 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
45 DMAs
12 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
47 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
77 DMAs
14 States
|
Brand Insights
Brand Insights reveal Coursera’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coursera shows stable performance with 4.2% average growth across 51 markets (43.3% avg brand interest), with positive growth in 28 of 51 markets
Top performing markets for Coursera demonstrate exceptional results in Vermont (+74.2% growth, 54.0% brand interest, +23.0% change), North Dakota (+28.1% growth, 41.0% brand interest, +9.0% change), and Maine (+25.0% growth, 45.0% brand interest, +9.0% change)
Coursera has 6 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Coursera include Hawaii (+15.9% growth, 51.0% brand interest), Maine (+25.0% growth, 45.0% brand interest), and Nebraska (+16.2% growth, 43.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 4.2% average brand interest growth, showing exceptional performance in Hawaii (+15.9%, 51.0% brand interest), Maine (+25.0%, 45.0% brand interest), and Nebraska (+16.2%, 43.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 47.7% with consistent performance across 6 markets
In direct competition, Coursera outperforms LinkedIn with 28.7 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 31.0% brand interest, 12.7% growth), Arizona (gap: 27.0% brand interest, 13.1% growth), and Delaware (gap: 23.0% brand interest, 25.4% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (-2.3% vs +4.2% overall): Alabama (Udemy: +2.4% growth vs Coursera: -4.3% growth), Arizona (Udemy leads: 47.0% share, +2.2% growth vs Coursera: 40.0%, -4.8%), and Delaware (Udemy leads: 53.0% share, +0.0% growth vs Coursera: 35.0%, -5.4%)
Investment Recommendations
Strategic recommendations for Coursera in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 27.0% | +3.9% | +3.9% |
| Los Angeles CA | 4,962,377 | 47.0% | +4.4% | -2.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 40.0% | +5.3% | +8.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 41.0% | +5.1% | +7.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 42.0% | -2.3% | +10.5% |
| Charlotte NC | 1,124,890 | 41.0% | +5.1% | +5.1% |
| Pittsburgh PA | 998,699 | 46.0% | +7.0% | +2.2% |
| Salt Lake City UT | 975,902 | 37.0% | -2.6% | +12.1% |
High Growth Priority
Large markets showing strong consistent growth
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 45.0% | +7.1% | +9.8% |
| Indianapolis IN | 1,026,188 | 40.0% | +17.7% | -2.4% |
| Cincinnati OH | 810,849 | 44.0% | +12.8% | +15.8% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 48.0% | +9.1% | +23.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 47.0% | +17.5% | +14.6% |
| Jacksonville FL | 671,993 | 48.0% | +14.3% | +20.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 48.0% | +14.3% | +6.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 41.0% | +20.6% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 42.0% | +0.0% | +2.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 48.0% | +2.1% | -2.0% |
| Seattle-Tacoma WA | 1,798,974 | 45.0% | +2.3% | +2.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 42.0% | +2.4% | +2.4% |
| Detroit MI | 1,646,663 | 46.0% | +0.0% | +2.2% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 41.0% | +0.0% | -2.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 45.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 42.0% | +0.0% | +2.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
77
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 41.0% | -2.4% | -4.7% |
| Philadelphia PA | 2,642,616 | 43.0% | -4.4% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | -5.3% | -5.3% |
| Boston MA-Manchester NH | 2,206,762 | 43.0% | -2.3% | +2.4% |
| Phoenix AZ | 1,818,040 | 39.0% | -7.1% | -4.9% |
| Denver CO | 1,523,659 | 38.0% | +0.0% | -5.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 44.0% | -4.4% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 38.0% | -9.5% | -2.6% |
Brand Insights
Brand Insights for Coursera in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coursera shows strong performance with 5.4% average growth across 210 markets (39.3% avg brand interest), with positive growth in 87 of 210 markets
Top performing markets for Coursera demonstrate exceptional results in Monroe LA-El Dorado AR (+132.6% growth, 100.0% brand interest, +57.0% change), Amarillo TX (+122.2% growth, 100.0% brand interest, +55.0% change), and Abilene-Sweetwater TX (+100.0% growth, 100.0% brand interest, +100.0% change)
Coursera has 37 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 69 stable markets (0-5%), and 73 declining markets
Notable high-growth markets for Coursera include Abilene-Sweetwater TX (+100.0% growth, 100.0% brand interest), Amarillo TX (+122.2% growth, 100.0% brand interest), and Anchorage AK (+26.7% growth, 57.0% brand interest)
Coursera demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+100.0% growth, +100.0% gain, 100.0% current brand interest), Amarillo TX (+122.2% growth, +55.0% gain, 100.0% current brand interest), and Anchorage AK (+26.7% growth, +12.0% gain, 57.0% current brand interest)
Coursera successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +100.0% growth), Amarillo TX (maintained 100.0% brand interest, +122.2% growth), and Anchorage AK (maintained 57.0% brand interest, +26.7% growth)
In large markets, Coursera shows slight decline with moderate brand interest: Boston MA-Manchester NH (-2.3% growth, 43.0% brand interest) and Chicago IL (-2.4% growth, 41.0% brand interest)
In medium markets, Coursera shows steady growth with moderate brand interest: Albany-Schenectady-Troy NY (-7.7% growth, 48.0% brand interest) and Albuquerque-Santa Fe NM (-16.0% growth, 42.0% brand interest)
In small markets, Coursera shows strong growth with moderate brand interest: Augusta GA (-18.6% growth, 35.0% brand interest) and Bakersfield CA (-29.6% growth, 31.0% brand interest)
Coursera achieves significant brand interest gains in Abilene-Sweetwater TX (+100.0% brand interest growth, now at 100.0%) and Amarillo TX (+55.0% brand interest growth, now at 100.0%)
Coursera shows accelerating brand interest growth in Abilene-Sweetwater TX (+100.0% growth, 100.0% brand interest) and Amarillo TX (+122.2% growth, 100.0% brand interest)
Coursera maintains stable brand interest performance in mature markets: Boston MA-Manchester NH (-2.3% growth, 43.0% brand interest) and Buffalo NY (-2.1% growth, 46.0% brand interest)
Coursera faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-7.7% growth, 48.0% brand interest) and Albuquerque-Santa Fe NM (-16.0% growth, 42.0% brand interest)
Coursera performance in major markets: Boston MA-Manchester NH (-2.3% growth, 43.0% brand interest, 2.6M TVHH), Chicago IL (-2.4% growth, 41.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-2.3% growth, 42.0% brand interest, 1.6M TVHH)
Coursera shows positive brand interest growth in markets representing 49.6% of total TVHH coverage
Coursera maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (48.0% brand interest, -4.0% change), Albuquerque-Santa Fe NM (42.0% brand interest, -8.0% change), and Augusta GA (35.0% brand interest, -8.0% change)
Competitive Insights
Competitive Insights showcase how Coursera performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
LinkedIn demonstrates category leadership at dma level with 10.7% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+54.5%, 17.0% brand interest), Augusta GA (+100.0%, 11.0% brand interest), and Bakersfield CA (+100.0%, 20.0% brand interest)
In high-growth dma markets, LinkedIn maintains an average brand interest of 21.9% with consistent performance across 48 markets
Coursera shows strong momentum with 5.4% average brand interest growth across key dma markets: Monroe LA-El Dorado AR (+132.6% growth, +57.0% brand interest), Amarillo TX (+122.2% growth, +55.0% brand interest), and Abilene-Sweetwater TX (+100.0% growth, +100.0% brand interest)
Coursera captured additional brand interest in 68 dma markets, averaging +21.2% brand interest growth in key growth dma
LinkedIn shows strong momentum with 10.7% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+105.9% growth, +18.0% brand interest), Augusta GA (+100.0% growth, +11.0% brand interest), and Bakersfield CA (+100.0% growth, +20.0% brand interest)
LinkedIn captured additional brand interest in 76 dma markets, averaging +8.8% brand interest growth in key growth dma
In direct competition, LinkedIn outperforms Coursera with 36.4 percentage point brand interest advantage across 210 shared markets: Birmingham AL (gap: 27.0% brand interest, 26.0% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (gap: 13.0% brand interest, 72.7% growth), and Charleston-Huntington WV (gap: 53.0% brand interest, 106.0% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (+3.9% vs +5.4% overall): Albany-Schenectady-Troy NY (Udemy: -5.4% growth vs Coursera: -7.7% growth), Albuquerque-Santa Fe NM (Udemy leads: 46.0% share, +21.1% growth vs Coursera: 42.0%, -16.0%), and Augusta GA (Udemy leads: 54.0% share, -5.3% growth vs Coursera: 35.0%, -18.6%)
In select markets, Coursera outperforms LinkedIn despite weaker overall growth (+5.4% vs +10.7% overall): Birmingham AL (Coursera leads: 43.0% share, +10.3% growth vs LinkedIn: 16.0%, -15.8%), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Coursera leads: 42.0% share, +55.6% growth vs LinkedIn: 29.0%, -17.1%), and Charleston-Huntington WV (Coursera leads: 53.0% share, +6.0% growth vs LinkedIn: 0.0%, -100.0%)
In select markets, Udemy outperforms LinkedIn despite weaker overall growth (+3.9% vs +10.7% overall): Birmingham AL (Udemy leads: 41.0% share, -2.4% growth vs LinkedIn: 16.0%, -15.8%), Charleston-Huntington WV (Udemy leads: 47.0% share, +62.1% growth vs LinkedIn: 0.0%, -100.0%), and Charlottesville VA (Udemy leads: 39.0% share, +30.0% growth vs LinkedIn: 0.0%, -100.0%)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +100.0% growth), Amarillo TX (maintained 100.0% brand interest, +122.2% growth), and Anchorage AK (maintained 57.0% brand interest, +26.7% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 100.0% brand interest, +100.0% growth), Idaho Falls-Pocatello ID (maintained 35.0% brand interest, +105.9% growth), and Johnstown-Altoona PA (maintained 43.0% brand interest, +16.2% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +21.1% growth), Baton Rouge LA (maintained 51.0% brand interest, +24.4% growth), and Bend OR (maintained 100.0% brand interest, +112.8% growth)
Coursera maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (41.0% brand interest, +20.6% growth), Indianapolis IN (40.0% brand interest, +17.6% growth), and West Palm Beach-Ft. Pierce FL (47.0% brand interest, +17.5% growth)
LinkedIn maintains strong brand interest position in key markets: Salt Lake City UT (20.0% brand interest, +25.0% growth), Minneapolis-St. Paul MN (22.0% brand interest, +4.8% growth), and Boston MA-Manchester NH (20.0% brand interest, +5.3% growth)
Udemy maintains strong brand interest position in key markets: Columbus OH (50.0% brand interest, +16.3% growth), Cleveland-Akron (Canton) OH (42.0% brand interest, +2.4% growth), and Las Vegas NV (44.0% brand interest, +2.3% growth)