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BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Coursera, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 228 Top Market Areas (TMAs), 228 Opportunity Market Areas (OMAs), 54 Competitive Marketing Areas (CMAs) and Coursera specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Coursera below and see how your teams and campaigns can benefit from it.
For Coursera, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 228 Top Market Areas (TMAs), 228 Opportunity Market Areas (OMAs), 54 Competitive Marketing Areas (CMAs) and Coursera specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Coursera below and see how your teams and campaigns can benefit from it.
Coursera and Online Learning
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Coursera has 228 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Coursera has 228 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Ann Arbor, Albany, San Carlos, Shoreline, Ithaca, Stanton, Evanston, Urbana |
| Alabama | Birmingham, Vestavia Hills |
| Arizona | Peoria, Tucson, Chandler, Phoenix, Glendale, Scottsdale, Mesa, Tempe |
| Arkansas | Bentonville |
| California | San Marcos, San Carlos, Albany, Vallejo, Diamond Bar, Stanton, Alamo, San Rafael, Stanford, Glendale, Santa Clara, Buena Park |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Coursera has 228 areas for Q2 2023.
BrandStack algorithms indicate Coursera has 228 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Annandale, Bethesda, Stanford, Duluth, Santa Clara, Cary, Allen, Union City, Berkeley, Sunnyvale, Fremont, Jersey City, Mountain View, Burke, Pleasanton, Redmond |
| Alabama | Huntsville, Mobile, Montgomery, Tuscaloosa |
| Arizona | Gilbert, Surprise, Flagstaff |
| Arkansas | Fayetteville, Little Rock |
| California | San Ramon, Union City, Berkeley, Sunnyvale, Fremont, Mountain View, Larkspur, Pleasanton, Newark, Yountville, Cupertino, Redwood City, Cerritos, Culver City |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Coursera, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Coursera.
For Coursera, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Coursera.
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Coursera saw 79.01% more brand interest in these areas (Sammamish, Shoreline, Bellevue, Auburn and Redmond) compared to the overall Washington region.
79.01
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Coursera saw relatively higher brand interest in Chillum, College Park, Greenbelt, North Bethesda and Silver Spring across Maryland - specifically 69.72% more brand interest than the overall Maryland region.
69.72
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Coursera saw relatively higher brand interest in Chapel Hill, Cary, Apex, Durham and Raleigh across North Carolina - specifically 62.03% more brand interest than the overall North Carolina region.
62.03
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Coursera saw 60% more brand interest in these areas (Lexington, Malden, Arlington, Cambridge and Somerville) compared to the overall Massachusetts region.
60
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Coursera, we generated benchmarked insights across competitive brands in the Online Learning vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Coursera, we generated benchmarked insights across competitive brands in the Online Learning vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Coursera, LinkedIn and Udemy, the most competitive markets in United States are - Urbana, Annandale, Bethesda, Stanford, Duluth, Santa Clara, Cary, Allen, Union City, Berkeley, Sunnyvale, Fremont, Jersey City, Mountain View, Burke, Pleasanton and Redmond.
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Stanton, Alamo, San Rafael, Stanford, Glendale, Santa Clara, Buena Park, San Ramon, Union City, Berkeley, Sunnyvale, Fremont, Mountain View, Larkspur, Pleasanton, Newark, Yountville, Cupertino, Redwood City, Cerritos and Culver City are the most competitive markets for Coursera, LinkedIn and Udemy in California
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For Coursera, LinkedIn and Udemy, the most competitive markets in Colorado are - Broomfield, Aurora, Highlands Ranch, Denver, Superior, Westminster, Lakewood, Colorado Springs, Lone Tree, Parker, Thornton, Castle Rock and Centennial.
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The most competitive markets for Coursera, LinkedIn and Udemy in Georgia are - Norcross, Johns Creek, Tucker, Atlanta, Lawrenceville, Roswell, Tifton, Dacula, Suwanee, Rex, Chamblee, Gresham Park, Sugar Hill and Newnan.
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Coursera has 228 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Coursera has 228 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Ann Arbor, Albany, San Carlos, Shoreline, Ithaca, Stanton, Evanston, Urbana |
| Alabama | Birmingham, Vestavia Hills |
| Arizona | Peoria, Tucson, Chandler, Phoenix, Glendale, Scottsdale, Mesa, Tempe |
| Arkansas | Bentonville |
| California | San Marcos, San Carlos, Albany, Vallejo, Diamond Bar, Stanton, Alamo, San Rafael, Stanford, Glendale, Santa Clara, Buena Park |
| Colorado | Longmont, Boulder, Fort Collins, Broomfield, Aurora, Highlands Ranch, Denver |
| Connecticut | Mansfield, Westport, West Hartford, Bridgeport |
| Delaware | Wilmington |
| Florida | Boynton Beach, Winter Garden, Doral, Plantation, University, Kissimmee |
| Georgia | Milton, Union City, Duluth, Peachtree City, Norcross, Johns Creek, Tucker, Atlanta, Lawrenceville |
| Illinois | Melrose Park, Evanston, Urbana, Bloomington |
| Indiana | West Lafayette, Fort Wayne, Carmel, Indianapolis, Columbus |
| Iowa | Cedar Rapids, West Des Moines, Iowa City |
| Kansas | Wichita, Overland Park |
| Kentucky | Lexington |
| Louisiana | Lafayette, Baton Rouge, New Orleans, Shreveport |
| Maryland | Redland, Montgomery Village, Greenbelt, Bethesda, College Park, Chillum |
| Massachusetts | Arlington, Needham, Natick, Lexington, Springfield, Cambridge, Worcester, Framingham, Grafton |
| Michigan | Ann Arbor, Meridian charter Township, Sterling Heights, East Lansing, Royal Oak, Warren, Novi |
| Minnesota | Edina, Brooklyn Park, Saint Paul, Minneapolis, Rochester |
| Missouri | Springfield, Kansas City |
| Nebraska | Lincoln |
| Nevada | Las Vegas, Paradise, Spring Valley |
| New Hampshire | Nashua |
| New Jersey | West New York, Weehawken, Hopewell Township, Jersey City, South Brunswick Township, Montgomery, West Windsor Township |
| New Mexico | Albuquerque |
| North Carolina | Chapel Hill, Winston-Salem, Cary, Asheville, Fayetteville, Apex |
| Ohio | Louisville, Parma, Cincinnati, Cleveland |
| Oklahoma | Goldsby |
| Oregon | Corvallis, Portland, Beaverton, Hillsboro |
| Pennsylvania | Bethlehem, Pittsburgh, Philadelphia, Lionville |
| South Carolina | Columbia, Greenville, Charleston, Charlotte |
| Tennessee | Chattanooga, Murfreesboro, Knoxville, Nashville |
| Texas | Rosenberg, Rockwall, Carrollton, Leander |
| Utah | Coalville, Salt Lake City, Provo, Sandy |
| Virginia | Annandale, Herndon, Burke, Arlington, Tuckahoe, Newington, McLean, Merrifield, Reston, Fairfax, Dulles |
| Washington | Shoreline, North Creek, SeaTac, Federal Way, Sammamish, Lake Forest Park, Auburn, Bellevue |
| Wisconsin | Milwaukee, Madison |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Coursera's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Coursera has 228 areas for Q2 2023.
BrandStack algorithms indicate Coursera has 228 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Annandale, Bethesda, Stanford, Duluth, Santa Clara, Cary, Allen, Union City, Berkeley, Sunnyvale, Fremont, Jersey City, Mountain View, Burke, Pleasanton, Redmond |
| Alabama | Huntsville, Mobile, Montgomery, Tuscaloosa |
| Arizona | Gilbert, Surprise, Flagstaff |
| Arkansas | Fayetteville, Little Rock |
| California | San Ramon, Union City, Berkeley, Sunnyvale, Fremont, Mountain View, Larkspur, Pleasanton, Newark, Yountville, Cupertino, Redwood City, Cerritos, Culver City |
| Colorado | Superior, Westminster, Lakewood, Colorado Springs, Lone Tree, Parker, Thornton, Castle Rock, Centennial |
| Connecticut | New Haven, Stamford, Hartford, Norwalk |
| Delaware | Cheswold, Brookside |
| Florida | Miami Lakes, Goulds, The Meadows, Sanford, Keystone, Kendall |
| Georgia | Roswell, Tifton, Dacula, Suwanee, Rex, Chamblee, Gresham Park, Sugar Hill, Newnan |
| Illinois | Vernon Hills, Champaign, Peoria |
| Indiana | Bloomington, Valparaiso, South Bend, Fishers |
| Iowa | Ames, Des Moines |
| Kansas | Topeka, Olathe |
| Kentucky | Louisville |
| Louisiana | Metairie |
| Maryland | North Bethesda, Silver Spring, Ellicott City, Hyattsville, Columbia, Baltimore, Gaithersburg, Clarksburg, Elkridge, Wheaton-Glenmont, Frederick, Odenton |
| Massachusetts | Malden, Boston, Somerville, Medford, Waltham, Newton, Easton, Quincy, Brookline, Lowell, Burlington |
| Michigan | Pittsfield Charter Township, Farmington Hills, Plymouth Charter Township, Troy, Grand Rapids, Lansing |
| Minnesota | Eden Prairie, Golden Valley, Bloomington, Plymouth, Minnetonka, Eagan |
| Missouri | St. Louis, Centertown |
| Nebraska | Omaha |
| Nevada | Henderson, Reno |
| New Hampshire | Manchester |
| New Jersey | Edison, Livingston, Far Hills, Piscataway Township, Branchburg, Union |
| New Mexico | Los Alamos |
| North Carolina | Carrboro, Durham, Raleigh, Charlotte, Greensboro, Greenville, Burlington, Mooresville, Garner, High Point |
| Ohio | Toledo, Columbus, Mason, Beckett Ridge, Akron |
| Oklahoma | Oklahoma City, Tulsa |
| Oregon | Eugene, Aloha, Bend, Salem, Boardman |
| Pennsylvania | State College |
| South Carolina | Summerville |
| Tennessee | Memphis, Brentwood, Collierville, Franklin, Spring Hill |
| Texas | Denton, Irving, The Colony, Cinco Ranch |
| Utah | Saratoga Springs, South Salt Lake, Holladay, Kaysville, West Jordan |
| Virginia | Alexandria, Tysons, Aldie, Oakton, Great Falls, Lynchburg, Manassas, Brambleton |
| Washington | Kirkland, Seattle, Vancouver, Spokane, Bothell, Tacoma, Redmond, Everett, Yakima, Lacey |
| Wisconsin | Kenosha |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Coursera's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate Coursera, LinkedIn Learning and Udemy have 54 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate Coursera, LinkedIn Learning and Udemy have 54 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Urbana, Annandale, Bethesda, Stanford, Duluth, Santa Clara, Cary, Allen, Union City, Berkeley, Sunnyvale, Fremont, Jersey City, Mountain View, Burke, Pleasanton, Redmond |
| California | Stanton, Alamo, San Rafael, Stanford, Glendale, Santa Clara, Buena Park, San Ramon, Union City, Berkeley, Sunnyvale, Fremont, Mountain View, Larkspur, Pleasanton, Newark, Yountville, Cupertino, Redwood City, Cerritos, Culver City |
| Colorado | Broomfield, Aurora, Highlands Ranch, Denver, Superior, Westminster, Lakewood, Colorado Springs, Lone Tree, Parker, Thornton, Castle Rock, Centennial |
| Georgia | Norcross, Johns Creek, Tucker, Atlanta, Lawrenceville, Roswell, Tifton, Dacula, Suwanee, Rex, Chamblee, Gresham Park, Sugar Hill, Newnan |
| Maryland | College Park, Chillum, North Bethesda, Silver Spring, Ellicott City, Hyattsville, Columbia, Baltimore, Gaithersburg, Clarksburg, Elkridge, Wheaton-Glenmont, Frederick, Odenton |
| Massachusetts | Cambridge, Worcester, Framingham, Grafton, Malden, Boston, Somerville, Medford, Waltham, Newton, Easton, Quincy, Brookline, Lowell, Burlington |
| North Carolina | Asheville, Fayetteville, Apex, Carrboro, Durham, Raleigh, Charlotte, Greensboro, Greenville, Burlington, Mooresville, Garner, High Point |
| Virginia | Tuckahoe, Newington, McLean, Merrifield, Reston, Fairfax, Dulles, Alexandria, Tysons, Aldie, Oakton, Great Falls, Lynchburg, Manassas |
| Washington | Sammamish, Lake Forest Park, Auburn, Bellevue, Kirkland, Seattle, Vancouver, Spokane, Bothell, Tacoma, Redmond, Everett, Yakima, Lacey |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Coursera's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Coursera, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Coursera.
For Coursera, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Coursera.
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Coursera saw 79.01% more brand interest in these areas (Sammamish, Shoreline, Bellevue, Auburn and Redmond) compared to the overall Washington region.
79.01
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Coursera saw relatively higher brand interest in Chillum, College Park, Greenbelt, North Bethesda and Silver Spring across Maryland - specifically 69.72% more brand interest than the overall Maryland region.
69.72
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Coursera saw relatively higher brand interest in Chapel Hill, Cary, Apex, Durham and Raleigh across North Carolina - specifically 62.03% more brand interest than the overall North Carolina region.
62.03
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Coursera saw 60% more brand interest in these areas (Lexington, Malden, Arlington, Cambridge and Somerville) compared to the overall Massachusetts region.
60
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Coursera saw relatively higher brand interest in Stanton, Alamo, San Rafael, Mountain View, San Carlos, Fremont, Sunnyvale and Stanford across California - specifically 54.14% more brand interest than the overall California region.
54.14
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Coursera saw 41.93% more brand interest in these areas (Stanton, Mountain View, San Carlos, Shoreline, Urbana, Cary, Fremont and Ann Arbor) compared to the overall United States region.
41.93
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Coursera saw relatively higher brand interest in Annandale, Dulles, Arlington, Reston and Merrifield across Virginia - specifically 31.08% more brand interest than the overall Virginia region.
31.08
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For more extensive list of brand insights for Coursera and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Coursera, we generated benchmarked insights across competitive brands in the Online Learning vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Coursera, we generated benchmarked insights across competitive brands in the Online Learning vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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For Coursera, LinkedIn and Udemy, the most competitive markets in United States are - Urbana, Annandale, Bethesda, Stanford, Duluth, Santa Clara, Cary, Allen, Union City, Berkeley, Sunnyvale, Fremont, Jersey City, Mountain View, Burke, Pleasanton and Redmond.
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Stanton, Alamo, San Rafael, Stanford, Glendale, Santa Clara, Buena Park, San Ramon, Union City, Berkeley, Sunnyvale, Fremont, Mountain View, Larkspur, Pleasanton, Newark, Yountville, Cupertino, Redwood City, Cerritos and Culver City are the most competitive markets for Coursera, LinkedIn and Udemy in California
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For Coursera, LinkedIn and Udemy, the most competitive markets in Colorado are - Broomfield, Aurora, Highlands Ranch, Denver, Superior, Westminster, Lakewood, Colorado Springs, Lone Tree, Parker, Thornton, Castle Rock and Centennial.
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The most competitive markets for Coursera, LinkedIn and Udemy in Georgia are - Norcross, Johns Creek, Tucker, Atlanta, Lawrenceville, Roswell, Tifton, Dacula, Suwanee, Rex, Chamblee, Gresham Park, Sugar Hill and Newnan.
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For Coursera, LinkedIn and Udemy, the most competitive markets in Maryland are - College Park, Chillum, North Bethesda, Silver Spring, Ellicott City, Hyattsville, Columbia, Baltimore, Gaithersburg, Clarksburg, Elkridge, Wheaton-Glenmont, Frederick and Odenton.
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For Coursera, LinkedIn and Udemy, the most competitive markets in Massachusetts are - Cambridge, Worcester, Framingham, Grafton, Malden, Boston, Somerville, Medford, Waltham, Newton, Easton, Quincy, Brookline, Lowell and Burlington.
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Asheville, Fayetteville, Apex, Carrboro, Durham, Raleigh, Charlotte, Greensboro, Greenville, Burlington, Mooresville, Garner and High Point are the most competitive markets for Coursera, LinkedIn and Udemy in North Carolina
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For Coursera, LinkedIn and Udemy, the most competitive markets in Virginia are - Tuckahoe, Newington, McLean, Merrifield, Reston, Fairfax, Dulles, Alexandria, Tysons, Aldie, Oakton, Great Falls, Lynchburg and Manassas.
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For Coursera, LinkedIn and Udemy, the most competitive markets in Washington are - Sammamish, Lake Forest Park, Auburn, Bellevue, Kirkland, Seattle, Vancouver, Spokane, Bothell, Tacoma, Redmond, Everett, Yakima and Lacey.
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For more extensive list of competitive insights for Coursera and other brands, please connect with us to see how you can get started with BrandStack.
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