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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Coursera, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
24 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
16 DMAs
6 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
18 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
17 States
|
|
Monitor & Maintain
|
All other markets
|
113 DMAs
27 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Coursera’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coursera shows stable performance with 2.1% average growth across 51 markets (42.3% avg brand interest), with positive growth in 22 of 51 markets
Top performing markets for Coursera demonstrate exceptional results in Alaska (+40.5% growth, 52.0% brand interest, +15.0% brand interest change), Montana (+30.8% growth, 51.0% brand interest, +12.0% brand interest change), and New Mexico (+25.0% growth, 50.0% brand interest, +10.0% brand interest change)
Coursera has 5 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Coursera include Alaska (+40.5% growth, 52.0% brand interest), Maine (+20.0% growth, 42.0% brand interest), and Montana (+30.8% growth, 51.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn shows market leadership with 167.9% average brand interest growth and notable strength in Alabama (+207.1%, 43.0% brand interest), Alaska (+108.7%, 48.0% brand interest), and Arizona (+200.0%, 45.0% brand interest)
In high-growth markets, LinkedIn maintains an average brand interest of 42.7% with consistent performance across 50 markets
LinkedIn shows strong momentum with 167.9% average brand interest growth across key markets: New York (+750.0% growth, +60.0% brand interest), Mississippi (+300.0% growth, +33.0% brand interest), and Louisiana (+281.8% growth, +31.0% brand interest)
LinkedIn captured additional brand interest in 50 markets, averaging +25.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Coursera in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 37.0% | -2.6% | +2.8% |
| Atlanta GA | 2,358,268 | 41.0% | +0.0% | -2.4% |
| Washington DC (Hagerstown MD) | 2,303,268 | 34.0% | -5.6% | -2.9% |
| Minneapolis-St. Paul MN | 1,618,742 | 39.0% | +2.6% | -2.5% |
| Charlotte NC | 1,164,592 | 39.0% | -2.5% | +2.6% |
| Indianapolis IN | 1,062,406 | 35.0% | -12.5% | -7.9% |
| Baltimore MD | 1,011,542 | 41.0% | -2.4% | +7.9% |
| San Diego CA | 974,169 | 46.0% | -2.1% | -2.1% |
Emerging Market
Smaller markets showing strong growth potential
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 53.0% | +23.3% | +35.9% |
| Bakersfield CA | 217,518 | 50.0% | +16.3% | +13.6% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 49.0% | +14.0% | +25.6% |
| Chico-Redding CA | 166,232 | 75.0% | +59.6% | +63.0% |
| Medford-Klamath Falls OR | 161,128 | 65.0% | +25.0% | +12.1% |
| Lubbock TX | 150,876 | 52.0% | +18.2% | +15.6% |
| Palm Springs CA | 148,025 | 50.0% | +11.1% | +47.1% |
| Odessa-Midland TX | 140,976 | 66.0% | +34.7% | +24.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 44.0% | +15.8% | +12.8% |
| Albuquerque-Santa Fe NM | 634,260 | 49.0% | +25.6% | +29.0% |
| Little Rock-Pine Bluff AR | 507,874 | 49.0% | +16.7% | +8.9% |
| Dayton OH | 432,802 | 42.0% | +5.0% | +10.5% |
| Tucson (Sierra Vista) AZ | 431,693 | 47.0% | +9.3% | +4.4% |
| Spokane WA | 424,081 | 45.0% | +12.5% | +21.6% |
| Des Moines-Ames IA | 415,633 | 43.0% | +4.9% | +30.3% |
| Green Bay-Appleton WI | 414,647 | 36.0% | +5.9% | +12.5% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 51.0% | +10.9% | +10.9% |
| Nashville TN | 1,028,315 | 45.0% | +0.0% | +12.5% |
| Salt Lake City UT | 1,010,346 | 38.0% | +0.0% | +15.2% |
| San Antonio TX | 932,395 | 42.0% | +2.4% | +13.5% |
| Kansas City MO | 897,204 | 42.0% | +13.5% | +10.5% |
| Cincinnati OH | 839,467 | 41.0% | -4.7% | +17.1% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 45.0% | +12.5% | +12.5% |
| Las Vegas NV | 765,811 | 45.0% | -2.2% | +15.4% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 45.0% | +4.7% | +2.3% |
| Chicago IL | 3,189,842 | 42.0% | +0.0% | +5.0% |
| Philadelphia PA | 2,735,885 | 44.0% | +2.3% | +2.3% |
| Houston TX | 2,346,370 | 43.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 43.0% | +2.4% | +4.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 42.0% | +5.0% | +2.4% |
| Detroit MI | 1,704,780 | 46.0% | +0.0% | +0.0% |
| Denver CO | 1,577,435 | 39.0% | +0.0% | +5.4% |
Monitor & Maintain
All other markets
113
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,882,206 | 41.0% | +5.1% | +7.9% |
| Seattle-Tacoma WA | 1,862,467 | 45.0% | +2.3% | +7.1% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 47.0% | +4.4% | +9.3% |
| Pittsburgh PA | 1,033,947 | 45.0% | +7.1% | +7.1% |
| Milwaukee WI | 792,176 | 41.0% | +7.9% | +5.1% |
| Richmond-Petersburg VA | 535,207 | 39.0% | +2.6% | +8.3% |
| Albany-Schenectady-Troy NY | 509,309 | 50.0% | +2.0% | +13.6% |
| Honolulu HI | 426,184 | 42.0% | -8.7% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 27.0% | -3.6% | -41.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 39.0% | +0.0% | -9.3% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 34.0% | -5.6% | -20.9% |
Brand Insights
Brand Insights for Coursera in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coursera shows challenging performance with -0.8% average growth across 164 markets (45.5% avg brand interest), with positive growth in 74 of 164 markets
Top performing markets for Coursera demonstrate exceptional results in Tri-Cities TN-VA (+86.2% growth, 54.0% brand interest, +25.0% brand interest change), Wilmington NC (+84.2% growth, 35.0% brand interest, +16.0% brand interest change), and Chico-Redding CA (+59.6% growth, 75.0% brand interest, +28.0% brand interest change)
Coursera has 23 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 42 stable markets (0-5%), and 68 declining markets
Notable high-growth markets for Coursera include Albuquerque-Santa Fe NM (+25.6% growth, 49.0% brand interest), Bakersfield CA (+16.3% growth, 50.0% brand interest), and Bangor ME (+20.8% growth, 58.0% brand interest)
Coursera maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (51.0% brand interest, -49.0% change), Amarillo TX (43.0% brand interest, -5.0% change), and Anchorage AK (54.0% brand interest, -1.0% change)
Coursera shows positive brand interest momentum in 74 markets, notably in Albuquerque-Santa Fe NM (+10.0% brand interest), Bakersfield CA (+7.0% brand interest), Bangor ME (+10.0% brand interest)
Coursera demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+25.6% growth, +10.0% gain, 49.0% current brand interest), Bakersfield CA (+16.3% growth, +7.0% gain, 50.0% current brand interest), and Bangor ME (+20.8% growth, +10.0% gain, 58.0% current brand interest)
Coursera successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 49.0% brand interest, +25.6% growth), Bakersfield CA (maintained 50.0% brand interest, +16.3% growth), and Bangor ME (maintained 58.0% brand interest, +20.8% growth)
In large markets, Coursera shows steady growth with moderate brand interest: Baltimore MD (-2.4% decline, 41.0% brand interest) and Charlotte NC (-2.5% decline, 39.0% brand interest)
In medium markets, Coursera shows steady growth with moderate brand interest: Austin TX (-2.6% decline, 38.0% brand interest) and Birmingham AL (-4.7% decline, 41.0% brand interest)
In small markets, Coursera shows slight decline with moderate brand interest: Abilene-Sweetwater TX (-49.0% decline, 51.0% brand interest) and Amarillo TX (-10.4% decline, 43.0% brand interest)
Coursera maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (51.0% brand interest, -49.0% change) and Amarillo TX (43.0% brand interest, -10.4% change)
Coursera achieves significant brand interest gains in Albuquerque-Santa Fe NM (+10.0% brand interest growth, now at 49.0%) and Bakersfield CA (+7.0% brand interest growth, now at 50.0%)
Coursera shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+25.6% growth, 49.0% brand interest) and Bakersfield CA (+16.3% growth, 50.0% brand interest)
Coursera maintains stable brand interest performance in mature markets: Anchorage AK (-1.8% decline, 54.0% brand interest) and Austin TX (-2.6% decline, 38.0% brand interest)
Coursera faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-49.0% decline, 51.0% brand interest) and Amarillo TX (-10.4% decline, 43.0% brand interest)
Competitive Insights
Competitive Insights showcase how Coursera performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
LinkedIn shows market leadership with 134.7% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+118.8%, 35.0% brand interest), Atlanta GA (+168.8%, 43.0% brand interest), and Austin TX (+181.2%, 45.0% brand interest)
In high-growth markets, LinkedIn maintains an average brand interest of 41.9% with consistent performance across 104 markets
LinkedIn shows strong momentum with 134.7% average brand interest growth across key markets: New York NY (+725.0% growth, +58.0% brand interest), Norfolk-Portsmouth-Newport News VA (+360.0% growth, +36.0% brand interest), and Baltimore MD (+345.4% growth, +38.0% brand interest)
LinkedIn captured additional brand interest in 107 markets, averaging +23.7% brand interest growth in key growth markets
Coursera maintains market dominance with an average 47.4% brand interest across key markets: Albuquerque-Santa Fe NM (49.0% brand interest, +25.6% growth), Bakersfield CA (50.0% brand interest, +16.3% growth), and Bangor ME (58.0% brand interest, +20.8% growth)
LinkedIn maintains market dominance with an average 42.4% brand interest across key markets: Albany-Schenectady-Troy NY (35.0% brand interest, +118.8% growth), Atlanta GA (43.0% brand interest, +168.8% growth), and Austin TX (45.0% brand interest, +181.2% growth)
Udemy maintains market dominance with an average 35.2% brand interest across key markets: Harrisonburg VA (37.0% brand interest, +27.6% growth), Idaho Falls-Pocatello ID (32.0% brand interest, +18.5% growth), and Gainesville FL (34.0% brand interest, +3.0% growth)
LinkedIn dominates in 108 of 117 key battleground markets against Coursera, notably in Austin TX (38.0% vs 45.0% brand interest), Baltimore MD (41.0% vs 49.0% brand interest), and Birmingham AL (41.0% vs 43.0% brand interest)
Coursera dominates in 143 of 149 key battleground markets against Udemy, notably in Amarillo TX (43.0% vs 0.0% brand interest), Anchorage AK (54.0% vs 0.0% brand interest), and Augusta GA (38.0% vs 0.0% brand interest)
LinkedIn dominates in 107 of 112 key battleground markets against Udemy, notably in Albuquerque-Santa Fe NM (39.0% vs 12.0% brand interest), Chico-Redding CA (25.0% vs 0.0% brand interest), and Columbia-Jefferson City MO (29.0% vs 28.0% brand interest)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 49.0% brand interest, +25.6% growth), Bakersfield CA (maintained 50.0% brand interest, +16.3% growth), and Bangor ME (maintained 58.0% brand interest, +20.8% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 35.0% brand interest, +118.8% growth), Atlanta GA (maintained 43.0% brand interest, +168.8% growth), and Austin TX (maintained 45.0% brand interest, +181.2% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 37.0% brand interest, +27.6% growth), Idaho Falls-Pocatello ID (maintained 32.0% brand interest, +18.5% growth), and Cheyenne WY-Scottsbluff NE (maintained 100.0% brand interest, +0.0% decline)
LinkedIn emerges as competitive challenger to Coursera with superior brand interest growth rates in Albany-Schenectady-Troy NY (+118.8% vs +2.0% growth), Boston MA-Manchester NH (+68.2% vs +2.4% growth), and Buffalo NY (+200.0% vs +2.3% growth)
Udemy emerges as competitive challenger to Coursera with superior brand interest growth rates in Idaho Falls-Pocatello ID (+18.5% vs -23.1% growth), Gainesville FL (+3.0% vs -7.5% growth), and Springfield-Holyoke MA (+4.2% vs -8.5% growth)
Coursera demonstrates competitive strength with 161 high brand interest markets and 23 high-growth markets, notably in Abilene-Sweetwater TX (51.0% brand interest, -49.0% growth), Amarillo TX (43.0% brand interest, -10.4% growth), and Anchorage AK (54.0% brand interest, -1.8% growth)