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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Udemy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
185 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
18 DMAs
|
Brand Insights
Brand Insights reveal Udemy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Udemy shows challenging performance with -62.3% average growth across 51 markets (15.3% avg brand interest), with positive growth in 0 of 51 markets
Udemy has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Udemy shows challenging performance with -64.5% average growth across 51 markets (15.3% avg brand interest), with positive growth in 0 of 51 markets
Udemy has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn shows market leadership with 167.9% average brand interest growth and notable strength in Alabama (+207.1%, 43.0% brand interest), Alaska (+108.7%, 48.0% brand interest), and Arizona (+200.0%, 45.0% brand interest)
In high-growth markets, LinkedIn maintains an average brand interest of 42.7% with consistent performance across 50 markets
LinkedIn shows strong momentum with 167.9% average brand interest growth across key markets: New York (+750.0% growth, +60.0% brand interest), Mississippi (+300.0% growth, +33.0% brand interest), and Louisiana (+281.8% growth, +31.0% brand interest)
LinkedIn captured additional brand interest in 50 markets, averaging +25.6% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Udemy in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 20.0% | -44.4% | +5.3% |
| Little Rock-Pine Bluff AR | 507,874 | 39.0% | -9.3% | +178.6% |
| Knoxville TN | 492,492 | 22.0% | -46.3% | +22.2% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Idaho Falls-Pocatello ID | 125,778 | 32.0% | +18.5% | +18.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Johnstown-Altoona PA | 250,184 | 37.0% | +12.1% | +19.4% |
| Springfield-Holyoke MA | 232,690 | 25.0% | +4.2% | +56.3% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Las Vegas NV | 765,811 | 13.0% | -69.1% | +30.0% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cheyenne WY-Scottsbluff NE | 53,275 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
185
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 7.0% | -89.1% | -41.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 12.0% | -75.0% | -76.0% |
| Houston TX | 2,346,370 | 11.0% | -75.6% | -75.6% |
| Washington DC (Hagerstown MD) | 2,303,268 | 13.0% | -73.5% | -74.5% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 12.0% | -69.2% | -71.4% |
| Phoenix AZ | 1,882,206 | 13.0% | -71.7% | -74.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 12.0% | -72.7% | +0.0% |
| Detroit MI | 1,704,780 | 13.0% | -69.1% | -67.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 15.0% | -60.5% | -64.3% |
| Chicago IL | 3,189,842 | 18.0% | -53.9% | -56.1% |
| Philadelphia PA | 2,735,885 | 16.0% | -60.0% | -61.0% |
| Atlanta GA | 2,358,268 | 16.0% | -62.8% | -62.8% |
| Seattle-Tacoma WA | 1,862,467 | 15.0% | -61.5% | -62.5% |
| Minneapolis-St. Paul MN | 1,618,742 | 21.0% | -47.5% | -47.5% |
| Denver CO | 1,577,435 | 15.0% | -64.3% | -67.4% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 15.0% | -64.3% | -63.4% |
Brand Insights
Brand Insights for Udemy in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Udemy shows challenging performance with -65.3% average growth across 161 markets (13.8% avg brand interest), with positive growth in 6 of 161 markets
Top performing markets for Udemy demonstrate exceptional results in Harrisonburg VA (+27.6% growth, 37.0% brand interest, +8.0% brand interest change), Idaho Falls-Pocatello ID (+18.5% growth, 32.0% brand interest, +5.0% brand interest change), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+12.5% growth, 36.0% brand interest, +4.0% brand interest change)
Udemy has 2 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 154 declining markets
Notable high-growth markets for Udemy include Harrisonburg VA (+27.6% growth, 37.0% brand interest) and Idaho Falls-Pocatello ID (+18.5% growth, 32.0% brand interest)
Udemy maintains strong brand interest positions in key markets: Little Rock-Pine Bluff AR (39.0% brand interest, -4.0% change), Waco-Temple-Bryan TX (31.0% brand interest, -8.0% change), and Harrisonburg VA (37.0% brand interest, +8.0% change)
Udemy shows positive brand interest momentum in 6 markets, notably in Harrisonburg VA (+8.0% brand interest), Idaho Falls-Pocatello ID (+5.0% brand interest), Gainesville FL (+1.0% brand interest)
Udemy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Harrisonburg VA (+27.6% growth, +8.0% gain, 37.0% current brand interest), Idaho Falls-Pocatello ID (+18.5% growth, +5.0% gain, 32.0% current brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+12.5% growth, +4.0% gain, 36.0% current brand interest)
Udemy successfully defends strong market positions while maintaining brand interest growth in Harrisonburg VA (maintained 37.0% brand interest, +27.6% growth), Idaho Falls-Pocatello ID (maintained 32.0% brand interest, +18.5% growth), and Cheyenne WY-Scottsbluff NE (maintained 100.0% brand interest, +0.0% decline)
Udemy maintains dominant market position with >35% brand interest in key markets: Little Rock-Pine Bluff AR (39.0% brand interest, -9.3% change) and Harrisonburg VA (37.0% brand interest, +27.6% change)
Udemy achieves significant brand interest gains in Harrisonburg VA (+8.0% brand interest growth, now at 37.0%) and Idaho Falls-Pocatello ID (+5.0% brand interest growth, now at 32.0%)
Udemy shows accelerating brand interest growth in Harrisonburg VA (+27.6% growth, 37.0% brand interest) and Idaho Falls-Pocatello ID (+18.5% growth, 32.0% brand interest)
Udemy maintains stable brand interest performance in mature markets: Cheyenne WY-Scottsbluff NE (+0.0% decline, 100.0% brand interest) and Gainesville FL (+3.0% growth, 34.0% brand interest)
Udemy faces growth challenges in historically strong markets: Columbia-Jefferson City MO (-15.2% decline, 28.0% brand interest) and Green Bay-Appleton WI (-49.0% decline, 26.0% brand interest)
Udemy performance in major markets: Atlanta GA (-62.8% decline, 16.0% brand interest, 2.7M TVHH), Baltimore MD (-78.7% decline, 10.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-44.4% decline, 20.0% brand interest, 2.6M TVHH)
Udemy shows positive brand interest growth in markets representing 1.1% of total TVHH coverage
Udemy shows challenging performance with -49.6% average growth across 159 markets (13.5% avg brand interest), with positive growth in 20 of 159 markets
Competitive Insights
Competitive Insights showcase how Udemy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
LinkedIn shows market leadership with 134.7% average brand interest growth and notable strength in Albany-Schenectady-Troy NY (+118.8%, 35.0% brand interest), Atlanta GA (+168.8%, 43.0% brand interest), and Austin TX (+181.2%, 45.0% brand interest)
In high-growth markets, LinkedIn maintains an average brand interest of 41.9% with consistent performance across 104 markets
LinkedIn shows strong momentum with 134.7% average brand interest growth across key markets: New York NY (+725.0% growth, +58.0% brand interest), Norfolk-Portsmouth-Newport News VA (+360.0% growth, +36.0% brand interest), and Baltimore MD (+345.4% growth, +38.0% brand interest)
LinkedIn captured additional brand interest in 107 markets, averaging +23.7% brand interest growth in key growth markets
Coursera maintains market dominance with an average 47.4% brand interest across key markets: Albuquerque-Santa Fe NM (49.0% brand interest, +25.6% growth), Bakersfield CA (50.0% brand interest, +16.3% growth), and Bangor ME (58.0% brand interest, +20.8% growth)
LinkedIn maintains market dominance with an average 42.4% brand interest across key markets: Albany-Schenectady-Troy NY (35.0% brand interest, +118.8% growth), Atlanta GA (43.0% brand interest, +168.8% growth), and Austin TX (45.0% brand interest, +181.2% growth)
Udemy maintains market dominance with an average 35.2% brand interest across key markets: Harrisonburg VA (37.0% brand interest, +27.6% growth), Idaho Falls-Pocatello ID (32.0% brand interest, +18.5% growth), and Gainesville FL (34.0% brand interest, +3.0% growth)
LinkedIn dominates in 108 of 117 key battleground markets against Coursera, notably in Austin TX (38.0% vs 45.0% brand interest), Baltimore MD (41.0% vs 49.0% brand interest), and Birmingham AL (41.0% vs 43.0% brand interest)
Coursera dominates in 143 of 149 key battleground markets against Udemy, notably in Amarillo TX (43.0% vs 0.0% brand interest), Anchorage AK (54.0% vs 0.0% brand interest), and Augusta GA (38.0% vs 0.0% brand interest)
LinkedIn dominates in 107 of 112 key battleground markets against Udemy, notably in Albuquerque-Santa Fe NM (39.0% vs 12.0% brand interest), Chico-Redding CA (25.0% vs 0.0% brand interest), and Columbia-Jefferson City MO (29.0% vs 28.0% brand interest)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 49.0% brand interest, +25.6% growth), Bakersfield CA (maintained 50.0% brand interest, +16.3% growth), and Bangor ME (maintained 58.0% brand interest, +20.8% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 35.0% brand interest, +118.8% growth), Atlanta GA (maintained 43.0% brand interest, +168.8% growth), and Austin TX (maintained 45.0% brand interest, +181.2% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 37.0% brand interest, +27.6% growth), Idaho Falls-Pocatello ID (maintained 32.0% brand interest, +18.5% growth), and Cheyenne WY-Scottsbluff NE (maintained 100.0% brand interest, +0.0% decline)
LinkedIn emerges as competitive challenger to Coursera with superior brand interest growth rates in Albany-Schenectady-Troy NY (+118.8% vs +2.0% growth), Boston MA-Manchester NH (+68.2% vs +2.4% growth), and Buffalo NY (+200.0% vs +2.3% growth)
Udemy emerges as competitive challenger to Coursera with superior brand interest growth rates in Idaho Falls-Pocatello ID (+18.5% vs -23.1% growth), Gainesville FL (+3.0% vs -7.5% growth), and Springfield-Holyoke MA (+4.2% vs -8.5% growth)
Coursera demonstrates competitive strength with 161 high brand interest markets and 23 high-growth markets, notably in Abilene-Sweetwater TX (51.0% brand interest, -49.0% growth), Amarillo TX (43.0% brand interest, -10.4% growth), and Anchorage AK (54.0% brand interest, -1.8% growth)