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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Udemy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
177 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
14 DMAs
|
Brand Insights
Brand Insights reveal Udemy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Udemy shows challenging performance with -5.5% average growth across 50 markets (14.3% avg brand interest), with positive growth in 22 of 50 markets
Udemy has 8 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Udemy include Alabama (+16.7% growth, 14.0% brand interest), Idaho (+42.9% growth, 20.0% brand interest), and Kentucky (+33.3% growth, 16.0% brand interest)
Udemy shows positive brand interest momentum in 22 markets, notably in Alabama (+2.0% brand interest), Idaho (+6.0% brand interest), Kentucky (+4.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category dominance with 2.5% average brand interest growth, showing exceptional performance in Hawaii (+22.7%, 54.0% brand interest), Nebraska (+20.6%, 41.0% brand interest), and New Hampshire (+19.4%, 43.0% brand interest)
In high-growth markets, Coursera maintains an average brand interest of 47.8% with consistent performance across 6 markets
Coursera maintains market dominance with an average 45.4% brand interest across key markets: Hawaii (54.0% brand interest, +22.7% growth), Nebraska (41.0% brand interest, +20.6% growth), and New Hampshire (43.0% brand interest, +19.4% growth)
LinkedIn maintains market dominance with an average 46.8% brand interest across key markets: Montana (53.0% brand interest, +82.8% growth), New Mexico (44.0% brand interest, +18.9% growth), and North Dakota (51.0% brand interest, +15.9% growth)
Investment Recommendations
Strategic recommendations for Udemy in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 21.0% | +40.0% | -43.2% |
| Knoxville TN | 475,703 | 25.0% | +13.6% | -32.4% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harrisonburg VA | 84,057 | 97.0% | +162.2% | +203.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Johnstown-Altoona PA | 241,655 | 49.0% | +32.4% | +104.2% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +16.7% | -72.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 13.0% | +8.3% | -65.8% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +13.3% | -56.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 14.0% | +16.7% | -68.9% |
| Nashville TN | 993,259 | 19.0% | +11.8% | -53.7% |
| Baltimore MD | 977,058 | 13.0% | +30.0% | -72.9% |
| Salt Lake City UT | 975,902 | 21.0% | +23.5% | -54.4% |
| San Antonio TX | 900,609 | 13.0% | +8.3% | -72.9% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbia-Jefferson City MO | 154,462 | 27.0% | -3.6% | +3.9% |
Monitor & Maintain
All other markets
177
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | +0.0% | -89.4% |
| Los Angeles CA | 4,962,377 | 14.0% | -6.7% | -61.1% |
| Houston TX | 2,266,381 | 10.0% | -9.1% | -78.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +7.7% | -70.2% |
| Phoenix AZ | 1,818,040 | 14.0% | +7.7% | -68.2% |
| Detroit MI | 1,646,663 | 14.0% | +7.7% | -65.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 14.0% | +0.0% | -65.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | -6.7% | -65.9% |
Turnaround Priority
Markets requiring immediate attention and improvement
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 19.0% | +5.6% | -51.3% |
| Philadelphia PA | 2,642,616 | 17.0% | +6.3% | -56.4% |
| Atlanta GA | 2,277,873 | 16.0% | +0.0% | -61.0% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | +0.0% | -46.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 22.0% | +4.8% | -46.3% |
| Denver CO | 1,523,659 | 15.0% | +0.0% | -65.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | +0.0% | -61.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 18.0% | +5.9% | -57.1% |
Brand Insights
Brand Insights for Udemy in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Udemy shows challenging performance with -5.7% average growth across 123 markets (15.8% avg brand interest), with positive growth in 57 of 123 markets
Top performing markets for Udemy demonstrate exceptional results in Harrisonburg VA (+162.2% growth, 97.0% brand interest, +60.0% brand interest change), Wausau-Rhinelander WI (+104.2% growth, 49.0% brand interest, +25.0% brand interest change), and Santa Barbara-Santa Maria-San Luis Obispo CA (+73.7% growth, 33.0% brand interest, +14.0% brand interest change)
Udemy has 28 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 52 declining markets
Notable high-growth markets for Udemy include Baltimore MD (+30.0% growth, 13.0% brand interest), Boise ID (+81.8% growth, 20.0% brand interest), and Burlington VT-Plattsburgh NY (+25.0% growth, 15.0% brand interest)
Udemy maintains strong brand interest positions in key markets: Harrisonburg VA (97.0% brand interest, +60.0% change), Johnstown-Altoona PA (49.0% brand interest, +12.0% change), and Santa Barbara-Santa Maria-San Luis Obispo CA (33.0% brand interest, +14.0% change)
Udemy shows positive brand interest momentum in 57 markets, notably in Baltimore MD (+3.0% brand interest), Boise ID (+9.0% brand interest), Burlington VT-Plattsburgh NY (+3.0% brand interest)
Udemy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Greensboro-High Point-Winston Salem NC (+40.0% growth, +6.0% gain, 21.0% current brand interest), Harrisonburg VA (+162.2% growth, +60.0% gain, 97.0% current brand interest), and Johnstown-Altoona PA (+32.4% growth, +12.0% gain, 49.0% current brand interest)
Udemy successfully defends strong market positions while maintaining brand interest growth in Harrisonburg VA (maintained 97.0% brand interest, +162.2% growth), Johnstown-Altoona PA (maintained 49.0% brand interest, +32.4% growth), and Madison WI (maintained 27.0% brand interest, +17.4% growth)
Udemy maintains dominant market position with >35% brand interest in key markets: Harrisonburg VA (97.0% brand interest, +162.2% change) and Johnstown-Altoona PA (49.0% brand interest, +32.4% change)
Udemy achieves significant brand interest gains in Boise ID (+9.0% brand interest growth, now at 20.0%) and Charleston SC (+6.0% brand interest growth, now at 17.0%)
Udemy shows accelerating brand interest growth in Baltimore MD (+30.0% growth, 13.0% brand interest) and Boise ID (+81.8% growth, 20.0% brand interest)
Udemy demonstrates emerging brand interest strength in Baltimore MD (+30.0% growth, 13.0% brand interest) and Burlington VT-Plattsburgh NY (+25.0% growth, 15.0% brand interest)
Udemy maintains stable brand interest performance in mature markets: Columbia-Jefferson City MO (-3.6% decline, 27.0% brand interest) and Eugene OR (-4.2% decline, 23.0% brand interest)
Udemy faces growth challenges in historically strong markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (-22.2% decline, 28.0% brand interest) and Columbia-Jefferson City MO (-3.6% decline, 27.0% brand interest)
Udemy performance in major markets: Charlotte NC (-6.7% decline, 14.0% brand interest, 1.3M TVHH), Cleveland-Akron (Canton) OH (-6.7% decline, 14.0% brand interest, 1.6M TVHH), and Hartford & New Haven CT (-12.5% decline, 14.0% brand interest, 1.0M TVHH)
Udemy shows positive brand interest growth in markets representing 47.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Udemy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
Coursera leads category performance with -0.5% average brand interest growth, particularly strong in Amarillo TX (+132.6%, 100.0% brand interest), Bangor ME (+72.4%, 100.0% brand interest), and Beaumont-Port Arthur TX (+15.2%, 53.0% brand interest)
In high-growth markets, Coursera maintains an average brand interest of 57.4% with consistent performance across 33 markets
Coursera maintains market dominance with an average 50.1% brand interest across key markets: Amarillo TX (100.0% brand interest, +132.6% growth), Bangor ME (100.0% brand interest, +72.4% growth), and Beaumont-Port Arthur TX (53.0% brand interest, +15.2% growth)
LinkedIn maintains market dominance with an average 46.3% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +17.9% growth), Bend OR (100.0% brand interest, +150.0% growth), and Binghamton NY (53.0% brand interest, +65.6% growth)
Udemy maintains market dominance with an average 49.0% brand interest across key markets: Harrisonburg VA (97.0% brand interest, +162.2% growth), Johnstown-Altoona PA (49.0% brand interest, +32.4% growth), and Santa Barbara-Santa Maria-San Luis Obispo CA (33.0% brand interest, +73.7% growth)
Coursera dominates in 83 of 140 key battleground markets against LinkedIn, notably in Albuquerque-Santa Fe NM (43.0% vs 46.0% brand interest), Anchorage AK (53.0% vs 47.0% brand interest), and Bakersfield CA (47.0% vs 53.0% brand interest)
Coursera dominates in 61 of 121 key battleground markets against Udemy, notably in Albuquerque-Santa Fe NM (43.0% vs 11.0% brand interest), Baltimore MD (39.0% vs 13.0% brand interest), and Boise ID (42.0% vs 20.0% brand interest)
Udemy dominates in 66 of 120 key battleground markets against LinkedIn, notably in Albany-Schenectady-Troy NY (34.0% vs 16.0% brand interest), Atlanta GA (42.0% vs 16.0% brand interest), and Austin TX (42.0% vs 17.0% brand interest)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 100.0% brand interest, +132.6% growth), Bangor ME (maintained 100.0% brand interest, +72.4% growth), and Beaumont-Port Arthur TX (maintained 53.0% brand interest, +15.2% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Bend OR (maintained 100.0% brand interest, +150.0% growth), and Binghamton NY (maintained 53.0% brand interest, +65.6% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 97.0% brand interest, +162.2% growth), Johnstown-Altoona PA (maintained 49.0% brand interest, +32.4% growth), and Madison WI (maintained 27.0% brand interest, +17.4% growth)
LinkedIn emerges as competitive challenger to Coursera with superior brand interest growth rates in Springfield MO (-9.1% vs -26.8% growth), Charlottesville VA (+42.9% vs +27.7% growth), and Chico-Redding CA (+44.0% vs -14.7% growth)
Udemy emerges as competitive challenger to Coursera with superior brand interest growth rates in Baltimore MD (+30.0% vs -4.9% growth), Boise ID (+81.8% vs -4.5% growth), and Burlington VT-Plattsburgh NY (+25.0% vs +11.9% growth)
Coursera emerges as competitive challenger to LinkedIn with superior brand interest growth rates in South Bend-Elkhart IN (-2.4% vs -20.7% growth), Harrisburg-Lancaster-Lebanon-York PA (+20.6% vs -6.0% growth), and Lafayette IN (+40.0% vs +34.2% growth)
Udemy emerges as competitive challenger to LinkedIn with superior brand interest growth rates in Baltimore MD (+30.0% vs -2.0% growth), Boise ID (+81.8% vs -15.6% growth), and Burlington VT-Plattsburgh NY (+25.0% vs -17.4% growth)
Coursera demonstrates competitive strength with 163 high brand interest markets and 33 high-growth markets, notably in Albuquerque-Santa Fe NM (43.0% brand interest, -12.2% growth), Anchorage AK (53.0% brand interest, -1.9% growth), and Bakersfield CA (47.0% brand interest, -6.0% growth)