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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Udemy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
18 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
48 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
28 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
116 DMAs
33 States
|
Brand Insights
Brand Insights reveal Udemy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Udemy shows stable performance with 0.9% average growth across 51 markets (39.6% avg brand interest), with positive growth in 15 of 51 markets
Top performing markets for Udemy demonstrate exceptional results in Montana (+64.5% growth, 51.0% brand interest, +20.0% change), Rhode Island (+44.8% growth, 42.0% brand interest, +13.0% change), and Wyoming (+43.8% growth, 46.0% brand interest, +14.0% change)
Udemy has 4 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Udemy include Montana (+64.5% growth, 51.0% brand interest), New Mexico (+16.7% growth, 42.0% brand interest), and Rhode Island (+44.8% growth, 42.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Udemy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 4.8% average brand interest growth, showing exceptional performance in Alaska (+30.2%, 56.0% brand interest), Maine (+24.4%, 51.0% brand interest), and New Hampshire (+21.9%, 50.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 53.3% with consistent performance across 6 markets
In direct competition, Coursera outperforms Udemy with 10.0 percentage point brand interest advantage across 51 shared markets: Arizona (gap: 7.0% brand interest, 9.1% growth), California (gap: 8.0% brand interest, 16.6% growth), and Delaware (gap: 10.0% brand interest, 18.1% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (+0.9% vs +4.8% overall): Arizona (Udemy: +5.1% growth vs Coursera: -4.0% growth), California (Udemy: +10.8% growth vs Coursera: -5.8% growth), and Delaware (Udemy leads: 47.0% share, +2.2% growth vs Coursera: 37.0%, -15.9%)
Investment Recommendations
Strategic recommendations for Udemy in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 40.0% | +8.1% | -2.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 43.0% | +7.5% | +2.4% |
| San Antonio TX | 900,609 | 42.0% | +7.7% | -10.6% |
| Milwaukee WI | 765,170 | 42.0% | +5.0% | +2.4% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 46.0% | +7.0% | -9.8% |
| Wilkes Barre-Scranton PA | 501,832 | 43.0% | +2.4% | +13.2% |
| Little Rock-Pine Bluff AR | 490,561 | 35.0% | +9.4% | -16.7% |
| Tucson (Sierra Vista) AZ | 416,976 | 44.0% | +7.3% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 39.0% | +11.4% | -2.5% |
| Phoenix AZ | 1,818,040 | 43.0% | +10.3% | -6.5% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 43.0% | +13.2% | +4.9% |
| Albuquerque-Santa Fe NM | 612,638 | 42.0% | +13.5% | +10.5% |
| Providence RI-New Bedford MA | 564,315 | 40.0% | +29.0% | +0.0% |
| Buffalo NY | 537,294 | 40.0% | +17.7% | -13.0% |
| Lexington KY | 434,265 | 41.0% | +17.1% | -6.8% |
| Spokane WA | 409,624 | 40.0% | +25.0% | -9.1% |
Maintain & Optimize
Stable markets with consistent performance
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 38.0% | +2.7% | -5.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 39.0% | +5.4% | -4.9% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 40.0% | +5.3% | -4.8% |
| Jackson MS | 288,295 | 43.0% | +4.9% | -4.4% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 0.0% | +0.0% | +0.0% |
| Dothan AL | 89,769 | 49.0% | +0.0% | +0.0% |
| Jackson TN | 87,355 | 0.0% | +0.0% | +0.0% |
| Lake Charles LA | 84,941 | 51.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
116
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 47.0% | -26.6% | -28.8% |
| Chicago IL | 3,081,097 | 38.0% | +2.7% | -7.3% |
| Philadelphia PA | 2,642,616 | 35.0% | -5.4% | -12.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 44.0% | -4.4% | -12.0% |
| Atlanta GA | 2,277,873 | 39.0% | -2.5% | -9.3% |
| Houston TX | 2,266,381 | 41.0% | +2.5% | -12.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 43.0% | -2.3% | -10.4% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | -2.7% | -2.7% |
Brand Insights
Brand Insights for Udemy in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Udemy shows stable performance with 3.8% average growth across 209 markets (34.1% avg brand interest), with positive growth in 76 of 209 markets
Top performing markets for Udemy demonstrate exceptional results in Monroe LA-El Dorado AR (+960.0% growth, 53.0% brand interest, +48.0% change), Sherman TX-Ada OK (+783.3% growth, 53.0% brand interest, +47.0% change), and Butte-Bozeman MT (+334.8% growth, 100.0% brand interest, +77.0% change)
Udemy has 38 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 35 stable markets (0-5%), and 109 declining markets
Notable high-growth markets for Udemy include Anchorage AK (+23.4% growth, 58.0% brand interest), Bakersfield CA (+48.4% growth, 46.0% brand interest), and Bangor ME (+104.1% growth, 100.0% brand interest)
Udemy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+23.4% growth, +11.0% gain, 58.0% current brand interest), Bakersfield CA (+48.4% growth, +15.0% gain, 46.0% current brand interest), and Bangor ME (+104.1% growth, +51.0% gain, 100.0% current brand interest)
Udemy successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 58.0% brand interest, +23.4% growth), Bakersfield CA (maintained 46.0% brand interest, +48.4% growth), and Bangor ME (maintained 100.0% brand interest, +104.1% growth)
In small markets, Udemy shows strong growth with moderate brand interest: Anchorage AK (+23.4% growth, 58.0% brand interest) and Bakersfield CA (+48.4% growth, 46.0% brand interest)
Udemy maintains dominant market position with >35% brand interest in key markets: Panama City FL (57.0% brand interest, 1.7% decline), Anchorage AK (58.0% brand interest, +23.4% growth), and Bakersfield CA (46.0% brand interest, +48.4% growth)
Udemy achieves significant brand interest gains in Anchorage AK (+11.0% brand interest growth, now at 58.0%), Bakersfield CA (+15.0% brand interest growth, now at 46.0%), and Bangor ME (+51.0% brand interest growth, now at 100.0%)
Udemy shows accelerating brand interest growth in Anchorage AK (+23.4% growth, 58.0% brand interest) and Bakersfield CA (+48.4% growth, 46.0% brand interest)
Udemy maintains stable brand interest performance in mature markets: Atlanta GA (-2.5% growth, 39.0% brand interest) and Austin TX (-4.5% growth, 42.0% brand interest)
Udemy faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-19.4% growth, 29.0% brand interest) and Atlanta GA (-2.5% growth, 39.0% brand interest)
Udemy performance in major markets: Atlanta GA (-2.5% growth, 39.0% brand interest, 2.7M TVHH), Baltimore MD (-8.9% growth, 41.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-2.7% growth, 36.0% brand interest, 2.6M TVHH)
Udemy shows positive brand interest growth in markets representing 38.1% of total TVHH coverage
Udemy maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (29.0% brand interest, -7.0% change), Atlanta GA (39.0% brand interest, -1.0% change), and Augusta GA (39.0% brand interest, -9.0% change)
Udemy achieves significant brand interest gains in Anchorage AK (+11.0% brand interest), Bakersfield CA (+15.0% brand interest), and Bangor ME (+51.0% brand interest)
Competitive Insights
Competitive Insights showcase how Udemy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Udemy can focus its competitive strategy.
Udemy demonstrates category leadership at dma level with 3.8% average brand interest growth, showing exceptional performance in Anchorage AK (+23.4%, 58.0% brand interest), Bakersfield CA (+48.4%, 46.0% brand interest), and Bangor ME (+104.1%, 100.0% brand interest)
In high-growth dma markets, Udemy maintains an average brand interest of 58.3% with consistent performance across 38 markets
In direct competition, Udemy outperforms LinkedIn with 30.4 percentage point brand interest advantage across 205 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 100.0% growth), Albany GA (gap: 0.0% brand interest, 100.0% growth), and Albany-Schenectady-Troy NY (gap: 13.0% brand interest, 42.5% growth)
In select markets, Coursera outperforms LinkedIn despite weaker overall growth (-7.4% vs -6.2% overall): Albuquerque-Santa Fe NM (Coursera leads: 50.0% share, +2.0% growth vs LinkedIn: 8.0%, -42.9%) and Austin TX (Coursera leads: 45.0% share, +7.1% growth vs LinkedIn: 13.0%, -7.1%)
In select markets, Coursera outperforms Udemy despite weaker overall growth (-7.4% vs +3.8% overall): Abilene-Sweetwater TX (Coursera leads: 100.0% share, +96.1% growth vs Udemy: 0.0%, -100.0%), Albany GA (Coursera leads: 100.0% share, +3.1% growth vs Udemy: 0.0%, -100.0%), and Albany-Schenectady-Troy NY (Coursera leads: 55.0% share, +7.8% growth vs Udemy: 29.0%, -19.4%)
In select markets, LinkedIn outperforms Udemy despite weaker overall growth (-6.2% vs +3.8% overall): Albany-Schenectady-Troy NY (LinkedIn: +23.1% growth vs Udemy: -19.4% growth), Atlanta GA (LinkedIn: +7.1% growth vs Udemy: -2.5% growth), and Champaign & Springfield-Decatur IL (LinkedIn: +25.0% growth vs Udemy: -16.7% growth)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +96.1% growth), Augusta GA (maintained 61.0% brand interest, +17.3% growth), and Baton Rouge LA (maintained 65.0% brand interest, +20.4% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Green Bay-Appleton WI (maintained 32.0% brand interest, +77.8% growth), Harrisonburg VA (maintained 100.0% brand interest, +733.3% growth), and Johnstown-Altoona PA (maintained 30.0% brand interest, +25.0% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 58.0% brand interest, +23.4% growth), Bakersfield CA (maintained 46.0% brand interest, +48.4% growth), and Bangor ME (maintained 100.0% brand interest, +104.1% growth)
Coursera maintains strong brand interest position in key markets: Charlotte NC (51.0% brand interest, +18.6% growth), Hartford & New Haven CT (53.0% brand interest, +15.2% growth), and New York NY (44.0% brand interest, +46.7% growth)
Udemy maintains strong brand interest position in key markets: Chicago IL (38.0% brand interest, +2.7% growth), Houston TX (41.0% brand interest, +2.5% growth), and Pittsburgh PA (36.0% brand interest, +2.9% growth)
Coursera dominates head-to-head competition against LinkedIn in 157 of 162 competitive DMA markets, with superior brand interest in key battlegrounds: Anchorage AK (42.0% vs 0.0% brand interest), Bakersfield CA (54.0% vs 0.0% brand interest), and Beaumont-Port Arthur TX (60.0% vs 0.0% brand interest)
Coursera dominates head-to-head competition against Udemy in 102 of 131 competitive DMA markets, with superior brand interest in key battlegrounds: Bakersfield CA (54.0% vs 46.0% brand interest), Beaumont-Port Arthur TX (60.0% vs 40.0% brand interest), and Charlottesville VA (62.0% vs 38.0% brand interest)
Udemy dominates head-to-head competition against LinkedIn in 145 of 152 competitive DMA markets, with superior brand interest in key battlegrounds: Albuquerque-Santa Fe NM (42.0% vs 8.0% brand interest), Austin TX (42.0% vs 13.0% brand interest), and Bakersfield CA (46.0% vs 0.0% brand interest)
LinkedIn shows competitive momentum against Coursera with stronger growth trajectory (-6.2% vs -7.4%) despite lower market position: Cleveland-Akron (Canton) OH (LinkedIn: +14.3% growth vs Coursera: -10.2% growth), Columbus GA (LinkedIn: +900.0% growth vs Coursera: -15.1% growth), and Ft. Myers-Naples FL (LinkedIn: +72.7% growth vs Coursera: -7.8% growth)
Udemy emerges as competitive threat to Coursera with superior growth momentum (+3.8% vs -7.4%) across contested markets: Anchorage AK (Udemy leads: 58.0% share, +23.4% growth vs Coursera: 42.0%, -20.8%), Bakersfield CA (Udemy: +48.4% growth vs Coursera: -20.6% growth), and Bangor ME (Udemy leads: 100.0% share, +104.1% growth vs Coursera: 0.0%, -100.0%)