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Investment Recommendations

Targeted investment recommendations for LinkedIn Job Search, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
Category Description Markets
Emerging Market
Smaller markets showing strong growth potential
57 DMAs 18 States
Growth Opportunity
Mid-size markets with positive brand interest trends
65 DMAs
High Growth Priority
Large markets showing strong consistent growth
36 DMAs
Maintain & Optimize
Stable markets with consistent performance
3 DMAs 1 State
Monitor & Maintain
All other markets
50 DMAs 31 States

Brand Insights

Brand Insights reveal LinkedIn Job Search’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
LinkedIn Job Search shows strong performance with 8.4% average growth across 51 markets (48.3% avg brand interest), with positive growth in 45 of 51 markets
Top performing markets for LinkedIn Job Search demonstrate exceptional results in New Mexico (+24.1% growth, 36.0% brand interest, +7.0% brand interest change), South Carolina (+20.6% growth, 41.0% brand interest, +7.0% brand interest change), and Louisiana (+17.9% growth, 33.0% brand interest, +5.0% brand interest change)
LinkedIn Job Search has 6 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for LinkedIn Job Search include Kentucky (+16.1% growth, 36.0% brand interest), Louisiana (+17.9% growth, 33.0% brand interest), and Mississippi (+22.2% growth, 22.0% brand interest)

Competitive Insights

Competitive Insights analyze vast market data to pinpoint high-competition regions in the Job Search industry.

For LinkedIn Job Search, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn Job Search demonstrates category dominance with 8.4% average brand interest growth, showing exceptional performance in Kentucky (+16.1%, 36.0% brand interest), Louisiana (+17.9%, 33.0% brand interest), and Mississippi (+22.2%, 22.0% brand interest)
In high-growth markets, LinkedIn Job Search maintains an average brand interest of 34.8% with consistent performance across 6 markets
LinkedIn Job Search shows strong momentum with 8.4% average brand interest growth across key markets: New Mexico (+24.1% growth, +7.0% brand interest), Mississippi (+22.2% growth, +4.0% brand interest), and South Carolina (+20.6% growth, +7.0% brand interest)
LinkedIn Job Search captured additional brand interest in 35 markets, averaging +4.4% brand interest growth in key growth markets

Investment Recommendations

For Q2 and Q3 2025

Strategic recommendations for LinkedIn Job Search in the Job Search category, highlighting market opportunities and potential growth areas.

Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.

Emerging Market

Smaller markets showing strong growth potential
57 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Montgomery (Selma) AL 219,243 25.0% +13.6% +56.3%
Bakersfield CA 217,518 33.0% +10.0% +26.9%
Santa Barbara-Santa Maria-San Luis Obispo CA 212,256 63.0% +21.2% +14.6%
Corpus Christi TX 183,471 27.0% +12.5% +17.4%
Wausau-Rhinelander WI 166,302 33.0% +13.8% +50.0%
Columbus-Tupelo-West Point MS 165,898 24.0% +26.3% +26.3%
Medford-Klamath Falls OR 161,128 29.0% +16.0% +20.8%
Columbia-Jefferson City MO 159,914 45.0% +18.4% +28.6%

Growth Opportunity

Mid-size markets with positive brand interest trends
65 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Oklahoma City OK 654,139 42.0% +5.0% +27.3%
Greensboro-High Point-Winston Salem NC 651,174 41.0% +13.9% +41.4%
Louisville KY 634,542 42.0% +27.3% +35.5%
Albuquerque-Santa Fe NM 634,260 36.0% +16.1% +38.5%
New Orleans LA 604,657 41.0% +32.3% +36.7%
Providence RI-New Bedford MA 584,232 57.0% +18.8% +26.7%
Memphis TN 567,037 31.0% +24.0% +47.6%
Fresno-Visalia CA 558,026 31.0% +19.2% +55.0%

High Growth Priority

Large markets showing strong consistent growth
36 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Los Angeles CA 5,137,519 65.0% +4.8% +20.4%
Chicago IL 3,189,842 65.0% +4.8% +22.6%
Philadelphia PA 2,735,885 59.0% +9.3% +15.7%
Dallas-Ft. Worth TX 2,676,555 59.0% +11.3% +20.4%
Atlanta GA 2,358,268 55.0% +10.0% +19.6%
Houston TX 2,346,370 57.0% +7.6% +21.3%
Phoenix AZ 1,882,206 52.0% +6.1% +20.9%
Tampa-St. Petersburg (Sarasota) FL 1,820,474 48.0% +17.1% +33.3%

Maintain & Optimize

Stable markets with consistent performance
3 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
New York NY 6,799,390 74.0% +4.2% +5.7%
Honolulu HI 426,184 43.0% +4.9% +0.0%
District of Columbia N/A 84.0% +0.0% +5.0%

Monitor & Maintain

All other markets
50 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Washington DC (Hagerstown MD) 2,303,268 70.0% +2.9% +7.7%
Boston MA-Manchester NH 2,284,647 72.0% +5.9% +9.1%
San Francisco-Oakland-San Jose CA 2,282,025 84.0% +5.0% +7.7%
Seattle-Tacoma WA 1,862,467 64.0% +4.9% +10.3%
Denver CO 1,577,435 59.0% +0.0% +7.3%
San Diego CA 974,169 68.0% +6.3% +7.9%
Reno NV 270,107 41.0% +0.0% +36.7%
Ft. Wayne IN 251,117 35.0% +2.9% +45.8%

Brand Insights

Brand Insights for LinkedIn Job Search in the Job Search category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.

These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
LinkedIn Job Search shows strong performance with 12.5% average growth across 209 markets (38.9% avg brand interest), with positive growth in 194 of 209 markets
Top performing markets for LinkedIn Job Search demonstrate exceptional results in Abilene-Sweetwater TX (+43.5% growth, 33.0% brand interest, +10.0% brand interest change), Buffalo NY (+32.4% growth, 45.0% brand interest, +11.0% brand interest change), and New Orleans LA (+32.3% growth, 41.0% brand interest, +10.0% brand interest change)
LinkedIn Job Search has 64 markets with high growth (>15%), 106 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for LinkedIn Job Search include Abilene-Sweetwater TX (+43.5% growth, 33.0% brand interest), Albany GA (+23.5% growth, 21.0% brand interest), and Albuquerque-Santa Fe NM (+16.1% growth, 36.0% brand interest)
LinkedIn Job Search maintains strong brand interest positions in key markets: Bangor ME (35.0% brand interest, -2.0% change), Helena MT (31.0% brand interest, -2.0% change), and Missoula MT (36.0% brand interest, -1.0% change)
LinkedIn Job Search shows positive brand interest momentum in 194 markets, notably in Abilene-Sweetwater TX (+10.0% brand interest), Albany GA (+4.0% brand interest), Albuquerque-Santa Fe NM (+5.0% brand interest)
LinkedIn Job Search demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+43.5% growth, +10.0% gain, 33.0% current brand interest), Albany GA (+23.5% growth, +4.0% gain, 21.0% current brand interest), and Albuquerque-Santa Fe NM (+16.1% growth, +5.0% gain, 36.0% current brand interest)
LinkedIn Job Search successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 33.0% brand interest, +43.5% growth), Albuquerque-Santa Fe NM (maintained 36.0% brand interest, +16.1% growth), and Anchorage AK (maintained 38.0% brand interest, +15.2% growth)
In large markets, LinkedIn Job Search shows strong growth with high brand interest: Tampa-St. Petersburg (Sarasota) FL (+17.1% growth, 48.0% brand interest) and Baltimore MD (+1.9% growth, 54.0% brand interest)
In medium markets, LinkedIn Job Search shows strong growth with moderate brand interest: Albuquerque-Santa Fe NM (+16.1% growth, 36.0% brand interest) and Birmingham AL (+15.2% growth, 38.0% brand interest)
In small markets, LinkedIn Job Search shows strong growth with moderate brand interest: Bangor ME (-5.4% decline, 35.0% brand interest) and Helena MT (-6.1% decline, 31.0% brand interest)
LinkedIn Job Search maintains dominant market position with >35% brand interest in key markets: Bangor ME (35.0% brand interest, -5.4% change) and Missoula MT (36.0% brand interest, -2.7% change)
LinkedIn Job Search achieves significant brand interest gains in Abilene-Sweetwater TX (+10.0% brand interest growth, now at 33.0%) and Albuquerque-Santa Fe NM (+5.0% brand interest growth, now at 36.0%)
LinkedIn Job Search shows accelerating brand interest growth in Abilene-Sweetwater TX (+43.5% growth, 33.0% brand interest) and Albany GA (+23.5% growth, 21.0% brand interest)
LinkedIn Job Search demonstrates emerging brand interest strength in Alpena MI (+33.3% growth, 16.0% brand interest) and Dothan AL (+18.8% growth, 19.0% brand interest)
LinkedIn Job Search maintains stable brand interest performance in mature markets: Missoula MT (-2.7% decline, 36.0% brand interest) and Sherman TX-Ada OK (-3.9% decline, 25.0% brand interest)

Competitive Insights

Competitive Insights showcase how LinkedIn Job Search performs against competitors across different markets. These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.

Each insight highlights specific market opportunities and challenges where LinkedIn Job Search can focus its competitive strategy.
LinkedIn Job Search shows market leadership with 12.5% average brand interest growth and notable strength in Abilene-Sweetwater TX (+43.5%, 33.0% brand interest), Albany GA (+23.5%, 21.0% brand interest), and Albuquerque-Santa Fe NM (+16.1%, 36.0% brand interest)
In high-growth markets, LinkedIn Job Search maintains an average brand interest of 34.1% with consistent performance across 64 markets
LinkedIn Job Search shows strong momentum with 12.5% average brand interest growth across key markets: Victoria TX (+72.7% growth, +8.0% brand interest), North Platte NE (+61.5% growth, +8.0% brand interest), and Presque Isle ME (+53.3% growth, +8.0% brand interest)
LinkedIn Job Search captured additional brand interest in 164 markets, averaging +4.6% brand interest growth in key growth markets
Indeed maintains market dominance with an average 67.5% brand interest across key markets: Bangor ME (65.0% brand interest, +3.2% growth), Helena MT (69.0% brand interest, +3.0% growth), and Missoula MT (64.0% brand interest, +1.6% growth)
LinkedIn Job Search maintains market dominance with an average 45.2% brand interest across key markets: Abilene-Sweetwater TX (33.0% brand interest, +43.5% growth), Albuquerque-Santa Fe NM (36.0% brand interest, +16.1% growth), and Anchorage AK (38.0% brand interest, +15.2% growth)
LinkedIn Job Search dominates in 200 of 208 key battleground markets against Indeed, notably in Abilene-Sweetwater TX (67.0% vs 33.0% brand interest), Albany GA (79.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (54.0% vs 46.0% brand interest)
Indeed successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 65.0% brand interest, +3.2% growth), Bend OR (maintained 51.0% brand interest, +0.0% decline), and Denver CO (maintained 41.0% brand interest, +0.0% decline)
LinkedIn Job Search successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 33.0% brand interest, +43.5% growth), Albuquerque-Santa Fe NM (maintained 36.0% brand interest, +16.1% growth), and Anchorage AK (maintained 38.0% brand interest, +15.2% growth)
LinkedIn Job Search emerges as competitive challenger to Indeed with superior brand interest growth rates in Abilene-Sweetwater TX (+43.5% vs -13.0% growth), Albany GA (+23.5% vs -4.8% growth), and Albuquerque-Santa Fe NM (+16.1% vs -7.2% growth)
Indeed demonstrates competitive strength with 207 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (67.0% brand interest, -13.0% growth), Albany GA (79.0% brand interest, -4.8% growth), and Albany-Schenectady-Troy NY (54.0% brand interest, -3.6% growth)
LinkedIn Job Search demonstrates competitive strength with 174 high brand interest markets and 63 high-growth markets, notably in Bangor ME (35.0% brand interest, -5.4% growth), Helena MT (31.0% brand interest, -6.1% growth), and Missoula MT (36.0% brand interest, -2.7% growth)
Major market competition: Indeed and LinkedIn Job Search show significant brand interest performance differences in key markets: Atlanta GA (Indeed: -10.0%, LinkedIn Job Search: +10.0%) and Boston MA-Manchester NH (Indeed: -12.5%, LinkedIn Job Search: +5.9%)
Close brand interest competition between Indeed and LinkedIn Job Search in Burlington VT-Plattsburgh NY (51.0% vs 49.0%) and Charlotte NC (49.0% vs 51.0%)
LinkedIn Job Search maintains strong brand interest position in key markets: Birmingham AL (38.0% brand interest, +15.2% growth), Tampa-St. Petersburg (Sarasota) FL (48.0% brand interest, +17.1% growth), and Austin TX (70.0% brand interest, +4.5% growth)
LinkedIn Job Search leads category performance with 31.6% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+57.1%, 33.0% brand interest), Albany GA (+90.9%, 21.0% brand interest), and Albuquerque-Santa Fe NM (+38.5%, 36.0% brand interest)

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What You'll Get:

Market Performance Insights
Comprehensive brand insights for LinkedIn Job Search to help you understand your current performance and uncover hidden opportunities.
Competitive Landscape
Detailed benchmarking against top competitors so you can spot gaps, trends, and areas to dominate.
Growth Opportunities
Tailored, data-backed strategies designed to drive faster, smarter expansion across key markets.
Multi-Channel Marketing Integration
Seamless support across 14+ digital channels - including Search, Social, Display, Email, Video, TV/CTV, Audio, and more - to unify and scale your campaigns effectively.
Actionable Recommendations
You won't just get data - you'll get clear next steps to improve ROI and outpace the competition.