Category | Description | Markets |
---|---|---|
Emerging Market
|
Smaller markets showing strong growth potential
|
57 DMAs
18 States
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
65 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
36 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
1 State
|
Monitor & Maintain
|
All other markets
|
50 DMAs
31 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Montgomery (Selma) AL | 219,243 | 25.0% | +13.6% | +56.3% |
Bakersfield CA | 217,518 | 33.0% | +10.0% | +26.9% |
Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 63.0% | +21.2% | +14.6% |
Corpus Christi TX | 183,471 | 27.0% | +12.5% | +17.4% |
Wausau-Rhinelander WI | 166,302 | 33.0% | +13.8% | +50.0% |
Columbus-Tupelo-West Point MS | 165,898 | 24.0% | +26.3% | +26.3% |
Medford-Klamath Falls OR | 161,128 | 29.0% | +16.0% | +20.8% |
Columbia-Jefferson City MO | 159,914 | 45.0% | +18.4% | +28.6% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Oklahoma City OK | 654,139 | 42.0% | +5.0% | +27.3% |
Greensboro-High Point-Winston Salem NC | 651,174 | 41.0% | +13.9% | +41.4% |
Louisville KY | 634,542 | 42.0% | +27.3% | +35.5% |
Albuquerque-Santa Fe NM | 634,260 | 36.0% | +16.1% | +38.5% |
New Orleans LA | 604,657 | 41.0% | +32.3% | +36.7% |
Providence RI-New Bedford MA | 584,232 | 57.0% | +18.8% | +26.7% |
Memphis TN | 567,037 | 31.0% | +24.0% | +47.6% |
Fresno-Visalia CA | 558,026 | 31.0% | +19.2% | +55.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 5,137,519 | 65.0% | +4.8% | +20.4% |
Chicago IL | 3,189,842 | 65.0% | +4.8% | +22.6% |
Philadelphia PA | 2,735,885 | 59.0% | +9.3% | +15.7% |
Dallas-Ft. Worth TX | 2,676,555 | 59.0% | +11.3% | +20.4% |
Atlanta GA | 2,358,268 | 55.0% | +10.0% | +19.6% |
Houston TX | 2,346,370 | 57.0% | +7.6% | +21.3% |
Phoenix AZ | 1,882,206 | 52.0% | +6.1% | +20.9% |
Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 48.0% | +17.1% | +33.3% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,799,390 | 74.0% | +4.2% | +5.7% |
Honolulu HI | 426,184 | 43.0% | +4.9% | +0.0% |
District of Columbia | N/A | 84.0% | +0.0% | +5.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Washington DC (Hagerstown MD) | 2,303,268 | 70.0% | +2.9% | +7.7% |
Boston MA-Manchester NH | 2,284,647 | 72.0% | +5.9% | +9.1% |
San Francisco-Oakland-San Jose CA | 2,282,025 | 84.0% | +5.0% | +7.7% |
Seattle-Tacoma WA | 1,862,467 | 64.0% | +4.9% | +10.3% |
Denver CO | 1,577,435 | 59.0% | +0.0% | +7.3% |
San Diego CA | 974,169 | 68.0% | +6.3% | +7.9% |
Reno NV | 270,107 | 41.0% | +0.0% | +36.7% |
Ft. Wayne IN | 251,117 | 35.0% | +2.9% | +45.8% |