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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Indeed, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
18 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
28 DMAs
3 States
|
|
Monitor & Maintain
|
All other markets
|
122 DMAs
47 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
43 DMAs
|
Brand Insights
Brand Insights reveal Indeed’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Indeed shows challenging performance with -6.1% average growth across 51 markets (51.7% avg brand interest), with positive growth in 2 of 51 markets
Indeed has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 45 declining markets
Indeed maintains strong brand interest positions in key markets: Alabama (67.0% brand interest, -3.0% change), Alaska (60.0% brand interest, -5.0% change), and Arizona (49.0% brand interest, -5.0% change)
Indeed successfully defends strong market positions while maintaining brand interest growth in Georgia (maintained 52.0% brand interest, +2.0% growth), Montana (maintained 66.0% brand interest, +1.5% growth), and New Hampshire (maintained 48.0% brand interest, +0.0% decline)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Job Search industry.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn Job Search demonstrates category dominance with 8.4% average brand interest growth, showing exceptional performance in Kentucky (+16.1%, 36.0% brand interest), Louisiana (+17.9%, 33.0% brand interest), and Mississippi (+22.2%, 22.0% brand interest)
In high-growth markets, LinkedIn Job Search maintains an average brand interest of 34.8% with consistent performance across 6 markets
LinkedIn Job Search shows strong momentum with 8.4% average brand interest growth across key markets: New Mexico (+24.1% growth, +7.0% brand interest), Mississippi (+22.2% growth, +4.0% brand interest), and South Carolina (+20.6% growth, +7.0% brand interest)
LinkedIn Job Search captured additional brand interest in 35 markets, averaging +4.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Indeed in the Job Search category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 58.0% | -3.3% | -13.4% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 59.0% | -7.8% | -16.9% |
| Louisville KY | 634,542 | 58.0% | -13.4% | -15.9% |
| Albuquerque-Santa Fe NM | 634,260 | 64.0% | -7.3% | -13.5% |
| New Orleans LA | 604,657 | 59.0% | -14.5% | -15.7% |
| Providence RI-New Bedford MA | 584,232 | 43.0% | -17.3% | -21.8% |
| Memphis TN | 567,037 | 69.0% | -8.0% | -12.7% |
| Fresno-Visalia CA | 558,026 | 69.0% | -6.8% | -13.8% |
Maintain & Optimize
Stable markets with consistent performance
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 426,184 | 57.0% | -3.4% | +0.0% |
| Macon GA | 220,546 | 80.0% | -2.4% | -7.0% |
| Corpus Christi TX | 183,471 | 73.0% | -4.0% | -5.2% |
| Amarillo TX | 173,430 | 75.0% | -2.6% | -5.1% |
| Chico-Redding CA | 166,232 | 70.0% | -1.4% | -5.4% |
| Columbus-Tupelo-West Point MS | 165,898 | 76.0% | -6.2% | -6.2% |
| Medford-Klamath Falls OR | 161,128 | 71.0% | -5.3% | -6.6% |
| Duluth MN-Superior WI | 153,789 | 67.0% | -4.3% | -6.9% |
Monitor & Maintain
All other markets
122
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 432,802 | 62.0% | -7.5% | -17.3% |
| Tucson (Sierra Vista) AZ | 431,693 | 57.0% | -12.3% | -16.2% |
| Spokane WA | 424,081 | 60.0% | -4.8% | -17.8% |
| Des Moines-Ames IA | 415,633 | 52.0% | -10.3% | -16.1% |
| Green Bay-Appleton WI | 414,647 | 64.0% | -4.5% | -11.1% |
| Wichita-Hutchinson KS | 402,706 | 63.0% | -7.4% | -17.1% |
| Roanoke-Lynchburg VA | 401,623 | 57.0% | -12.3% | -19.7% |
| Madison WI | 400,136 | 38.0% | -11.6% | -25.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 26.0% | -10.3% | -13.3% |
| Los Angeles CA | 5,137,519 | 35.0% | -7.9% | -23.9% |
| Chicago IL | 3,189,842 | 35.0% | -7.9% | -25.5% |
| Philadelphia PA | 2,735,885 | 41.0% | -10.9% | -16.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 41.0% | -12.8% | -19.6% |
| Atlanta GA | 2,358,268 | 45.0% | -10.0% | -16.7% |
| Houston TX | 2,346,370 | 43.0% | -8.5% | -18.9% |
| Washington DC (Hagerstown MD) | 2,303,268 | 30.0% | -6.3% | -14.3% |
Brand Insights
Brand Insights for Indeed in the Job Search category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Indeed shows challenging performance with -6.2% average growth across 209 markets (61.1% avg brand interest), with positive growth in 8 of 209 markets
Indeed has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 14 stable markets (0-5%), and 194 declining markets
Indeed maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (67.0% brand interest, -10.0% change), Albany GA (79.0% brand interest, -4.0% change), and Albany-Schenectady-Troy NY (54.0% brand interest, -2.0% change)
Indeed shows positive brand interest momentum in 8 markets, notably in Bangor ME (+2.0% brand interest), Helena MT (+2.0% brand interest), Missoula MT (+1.0% brand interest)
Indeed successfully defends strong market positions while maintaining brand interest growth in Bangor ME (maintained 65.0% brand interest, +3.2% growth), Bend OR (maintained 51.0% brand interest, +0.0% decline), and Denver CO (maintained 41.0% brand interest, +0.0% decline)
In large markets, Indeed shows significant decline with moderate brand interest: Atlanta GA (-10.0% decline, 45.0% brand interest) and Baltimore MD (-2.1% decline, 46.0% brand interest)
In medium markets, Indeed shows significant decline with high brand interest: Albany-Schenectady-Troy NY (-3.6% decline, 54.0% brand interest) and Albuquerque-Santa Fe NM (-7.2% decline, 64.0% brand interest)
In small markets, Indeed shows significant decline with high brand interest: Abilene-Sweetwater TX (-13.0% decline, 67.0% brand interest) and Albany GA (-4.8% decline, 79.0% brand interest)
Indeed maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (67.0% brand interest, -13.0% change) and Albany GA (79.0% brand interest, -4.8% change)
Indeed maintains stable brand interest performance in mature markets: Albany GA (-4.8% decline, 79.0% brand interest) and Albany-Schenectady-Troy NY (-3.6% decline, 54.0% brand interest)
Indeed faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-13.0% decline, 67.0% brand interest) and Albany GA (-4.8% decline, 79.0% brand interest)
Indeed performance in major markets: Atlanta GA (-10.0% decline, 45.0% brand interest, 2.7M TVHH), Baltimore MD (-2.1% decline, 46.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-12.5% decline, 28.0% brand interest, 2.6M TVHH)
Indeed shows positive brand interest growth in markets representing 0.6% of total TVHH coverage
Indeed shows challenging performance with -12.8% average growth across 210 markets (60.8% avg brand interest), with positive growth in 2 of 210 markets
Top performing markets for Indeed demonstrate exceptional results in Charlottesville VA (+42.9% growth, 30.0% brand interest, +9.0% brand interest change)
Indeed has 1 market with high growth (>15%), 0 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 207 declining markets
Competitive Insights
Competitive Insights showcase how Indeed performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
LinkedIn Job Search shows market leadership with 12.5% average brand interest growth and notable strength in Abilene-Sweetwater TX (+43.5%, 33.0% brand interest), Albany GA (+23.5%, 21.0% brand interest), and Albuquerque-Santa Fe NM (+16.1%, 36.0% brand interest)
In high-growth markets, LinkedIn Job Search maintains an average brand interest of 34.1% with consistent performance across 64 markets
LinkedIn Job Search shows strong momentum with 12.5% average brand interest growth across key markets: Victoria TX (+72.7% growth, +8.0% brand interest), North Platte NE (+61.5% growth, +8.0% brand interest), and Presque Isle ME (+53.3% growth, +8.0% brand interest)
LinkedIn Job Search captured additional brand interest in 164 markets, averaging +4.6% brand interest growth in key growth markets
Indeed maintains market dominance with an average 67.5% brand interest across key markets: Bangor ME (65.0% brand interest, +3.2% growth), Helena MT (69.0% brand interest, +3.0% growth), and Missoula MT (64.0% brand interest, +1.6% growth)
LinkedIn Job Search maintains market dominance with an average 45.2% brand interest across key markets: Abilene-Sweetwater TX (33.0% brand interest, +43.5% growth), Albuquerque-Santa Fe NM (36.0% brand interest, +16.1% growth), and Anchorage AK (38.0% brand interest, +15.2% growth)
LinkedIn Job Search dominates in 200 of 208 key battleground markets against Indeed, notably in Abilene-Sweetwater TX (67.0% vs 33.0% brand interest), Albany GA (79.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (54.0% vs 46.0% brand interest)
Indeed successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 65.0% brand interest, +3.2% growth), Bend OR (maintained 51.0% brand interest, +0.0% decline), and Denver CO (maintained 41.0% brand interest, +0.0% decline)
LinkedIn Job Search successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 33.0% brand interest, +43.5% growth), Albuquerque-Santa Fe NM (maintained 36.0% brand interest, +16.1% growth), and Anchorage AK (maintained 38.0% brand interest, +15.2% growth)
LinkedIn Job Search emerges as competitive challenger to Indeed with superior brand interest growth rates in Abilene-Sweetwater TX (+43.5% vs -13.0% growth), Albany GA (+23.5% vs -4.8% growth), and Albuquerque-Santa Fe NM (+16.1% vs -7.2% growth)
Indeed demonstrates competitive strength with 207 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (67.0% brand interest, -13.0% growth), Albany GA (79.0% brand interest, -4.8% growth), and Albany-Schenectady-Troy NY (54.0% brand interest, -3.6% growth)
LinkedIn Job Search demonstrates competitive strength with 174 high brand interest markets and 63 high-growth markets, notably in Bangor ME (35.0% brand interest, -5.4% growth), Helena MT (31.0% brand interest, -6.1% growth), and Missoula MT (36.0% brand interest, -2.7% growth)
Major market competition: Indeed and LinkedIn Job Search show significant brand interest performance differences in key markets: Atlanta GA (Indeed: -10.0%, LinkedIn Job Search: +10.0%) and Boston MA-Manchester NH (Indeed: -12.5%, LinkedIn Job Search: +5.9%)
Close brand interest competition between Indeed and LinkedIn Job Search in Burlington VT-Plattsburgh NY (51.0% vs 49.0%) and Charlotte NC (49.0% vs 51.0%)
LinkedIn Job Search maintains strong brand interest position in key markets: Birmingham AL (38.0% brand interest, +15.2% growth), Tampa-St. Petersburg (Sarasota) FL (48.0% brand interest, +17.1% growth), and Austin TX (70.0% brand interest, +4.5% growth)
LinkedIn Job Search leads category performance with 31.6% average brand interest growth, particularly strong in Abilene-Sweetwater TX (+57.1%, 33.0% brand interest), Albany GA (+90.9%, 21.0% brand interest), and Albuquerque-Santa Fe NM (+38.5%, 36.0% brand interest)