LinkedIn Job Search
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for LinkedIn Job Search, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
143 DMAs
43 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
63 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
3 DMAs
1 State
|
Brand Insights
Brand Insights reveal LinkedIn Job Search’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
LinkedIn Job Search shows stable performance with 0.4% average growth across 51 markets (57.9% avg brand interest), with positive growth in 24 of 51 markets
Top performing markets for LinkedIn Job Search demonstrate exceptional results in North Dakota (+20.4% growth, 53.0% brand interest, +9.0% change), Oklahoma (+15.2% growth, 53.0% brand interest, +7.0% change), and Arkansas (+11.4% growth, 49.0% brand interest, +5.0% change)
LinkedIn Job Search has 2 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for LinkedIn Job Search include North Dakota (+20.4% growth, 53.0% brand interest) and Oklahoma (+15.2% growth, 53.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Job Search industry.
For LinkedIn Job Search, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For LinkedIn Job Search, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn Job Search demonstrates category leadership at state level with 0.4% average brand interest growth, showing exceptional performance in North Dakota (+20.4%, 53.0% brand interest) and Oklahoma (+15.2%, 53.0% brand interest)
In high-growth state markets, LinkedIn Job Search maintains an average brand interest of 53.0% with consistent performance across 2 markets
In direct competition, LinkedIn Job Search outperforms Indeed with 20.3 percentage point brand interest advantage across 51 shared markets: Colorado (gap: 30.0% brand interest, 9.1% growth), Connecticut (gap: 32.0% brand interest, 19.0% growth), and Delaware (gap: 18.0% brand interest, 4.2% growth)
In select markets, LinkedIn Job Search outperforms Indeed despite weaker overall growth (+0.4% vs +0.3% overall): Alabama (LinkedIn Job Search: +2.3% growth vs Indeed: -1.8% growth), Alaska (LinkedIn Job Search leads: 51.0% share, +2.0% growth vs Indeed: 49.0%, -2.0%), and Arkansas (LinkedIn Job Search: +11.4% growth vs Indeed: -8.9% growth)
Investment Recommendations
Strategic recommendations for LinkedIn Job Search in the Job Search category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
143
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 71.0% | +1.4% | +6.0% |
| Chicago IL | 3,081,097 | 72.0% | -2.7% | +12.5% |
| Philadelphia PA | 2,642,616 | 66.0% | -1.5% | +10.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 68.0% | +1.5% | +9.7% |
| Atlanta GA | 2,277,873 | 66.0% | +3.1% | +17.9% |
| Houston TX | 2,266,381 | 65.0% | +1.6% | +12.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 77.0% | -1.3% | +6.9% |
| Boston MA-Manchester NH | 2,206,762 | 79.0% | +2.6% | +9.7% |
High Growth Priority
Large markets showing strong consistent growth
63
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 65.0% | +6.6% | +20.4% |
| Cincinnati OH | 810,849 | 63.0% | +6.8% | +16.7% |
| Las Vegas NV | 739,704 | 55.0% | +10.0% | +27.9% |
| Oklahoma City OK | 631,839 | 54.0% | +8.0% | +35.0% |
| Little Rock-Pine Bluff AR | 490,561 | 43.0% | +10.3% | +43.3% |
| Tulsa OK | 462,154 | 52.0% | +8.3% | +33.3% |
| Spokane WA | 409,624 | 55.0% | +10.0% | +34.2% |
| Roanoke-Lynchburg VA | 387,932 | 52.0% | +8.3% | +36.8% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
| District of Columbia | N/A | 88.0% | +1.2% | +4.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 79.0% | -2.5% | +4.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 85.0% | -1.2% | +3.7% |
| Lima OH | 58,548 | 25.0% | -28.6% | +0.0% |
Brand Insights
Brand Insights for LinkedIn Job Search in the Job Search category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
LinkedIn Job Search shows stable performance with 3.4% average growth across 210 markets (49.3% avg brand interest), with positive growth in 106 of 210 markets
Top performing markets for LinkedIn Job Search demonstrate exceptional results in North Platte NE (+150.0% growth, 40.0% brand interest, +24.0% change), Cheyenne WY-Scottsbluff NE (+62.9% growth, 57.0% brand interest, +22.0% change), and Minot-Bismarck-Dickinson(Williston) ND (+52.9% growth, 52.0% brand interest, +18.0% change)
LinkedIn Job Search has 24 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 68 stable markets (0-5%), and 75 declining markets
Notable high-growth markets for LinkedIn Job Search include Albany GA (+24.0% growth, 31.0% brand interest), Alpena MI (+30.0% growth, 26.0% brand interest), and Amarillo TX (+38.7% growth, 43.0% brand interest)
LinkedIn Job Search demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+24.0% growth, +6.0% gain, 31.0% current brand interest), Alpena MI (+30.0% growth, +6.0% gain, 26.0% current brand interest), and Amarillo TX (+38.7% growth, +12.0% gain, 43.0% current brand interest)
LinkedIn Job Search successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 31.0% brand interest, +24.0% growth), Alpena MI (maintained 26.0% brand interest, +30.0% growth), and Amarillo TX (maintained 43.0% brand interest, +38.7% growth)
In large markets, LinkedIn Job Search shows modest growth with high brand interest: Atlanta GA (+3.1% growth, 66.0% brand interest) and Baltimore MD (+1.6% growth, 64.0% brand interest)
In medium markets, LinkedIn Job Search shows modest growth with high brand interest: Albany-Schenectady-Troy NY (+1.8% growth, 56.0% brand interest) and Albuquerque-Santa Fe NM (+4.4% growth, 47.0% brand interest)
In small markets, LinkedIn Job Search shows modest growth with moderate brand interest: Albany GA (+24.0% growth, 31.0% brand interest) and Alpena MI (+30.0% growth, 26.0% brand interest)
LinkedIn Job Search achieves significant brand interest gains in Albany GA (+6.0% brand interest growth, now at 31.0%), Alpena MI (+6.0% brand interest growth, now at 26.0%), and Amarillo TX (+12.0% brand interest growth, now at 43.0%)
LinkedIn Job Search shows accelerating brand interest growth in Albany GA (+24.0% growth, 31.0% brand interest) and Alpena MI (+30.0% growth, 26.0% brand interest)
LinkedIn Job Search maintains stable brand interest performance in mature markets: Alexandria LA (-2.9% growth, 34.0% brand interest) and Augusta GA (-2.6% growth, 38.0% brand interest)
LinkedIn Job Search faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-42.2% growth, 41.0% brand interest) and Alexandria LA (-2.9% growth, 34.0% brand interest)
LinkedIn Job Search performance in major markets: Chicago IL (-2.7% growth, 72.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-1.8% growth, 54.0% brand interest, 1.6M TVHH), and Denver CO (-2.8% growth, 69.0% brand interest, 1.8M TVHH)
LinkedIn Job Search shows positive brand interest growth in markets representing 46.1% of total TVHH coverage
LinkedIn Job Search maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (41.0% brand interest, -30.0% change), Alexandria LA (34.0% brand interest, -1.0% change), and Anchorage AK (45.0% brand interest, -3.0% change)
Competitive Insights
Competitive Insights showcase how LinkedIn Job Search performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where LinkedIn Job Search can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where LinkedIn Job Search can focus its competitive strategy.
LinkedIn Job Search demonstrates category leadership at dma level with 3.4% average brand interest growth, showing exceptional performance in Albany GA (+24.0%, 31.0% brand interest), Alpena MI (+30.0%, 26.0% brand interest), and Amarillo TX (+38.7%, 43.0% brand interest)
In high-growth dma markets, LinkedIn Job Search maintains an average brand interest of 46.3% with consistent performance across 24 markets
In direct competition, LinkedIn Job Search outperforms Indeed with 19.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 18.0% brand interest, 145.7% growth), Alexandria LA (gap: 32.0% brand interest, 4.4% growth), and Anchorage AK (gap: 10.0% brand interest, 12.0% growth)
In select markets, Indeed outperforms LinkedIn Job Search despite weaker overall growth (-1.7% vs +3.4% overall): Abilene-Sweetwater TX (Indeed leads: 59.0% share, +103.5% growth vs LinkedIn Job Search: 41.0%, -42.2%) and Anchorage AK (Indeed leads: 55.0% share, +5.8% growth vs LinkedIn Job Search: 45.0%, -6.2%)
Indeed successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 59.0% brand interest, +103.5% growth), Fresno-Visalia CA (maintained 61.0% brand interest, +15.1% growth), and Lima OH (maintained 75.0% brand interest, +15.4% growth)
LinkedIn Job Search successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 31.0% brand interest, +24.0% growth), Alpena MI (maintained 26.0% brand interest, +30.0% growth), and Amarillo TX (maintained 43.0% brand interest, +38.7% growth)
Indeed maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (46.0% brand interest, +2.2% growth), Indianapolis IN (42.0% brand interest, +2.4% growth), and Jacksonville FL (53.0% brand interest, +3.9% growth)
LinkedIn Job Search maintains strong brand interest position in key markets: Atlanta GA (66.0% brand interest, +3.1% growth), Austin TX (77.0% brand interest, +2.7% growth), and Baltimore MD (64.0% brand interest, +1.6% growth)
Indeed maintains validated market dominance (>35% brand interest) across 106 key markets where it leads all competitors: Albany GA (69.0% brand interest, validated dominance), Albuquerque-Santa Fe NM (53.0% brand interest, validated dominance), and Alpena MI (74.0% brand interest, validated dominance)
LinkedIn Job Search maintains validated market dominance (>35% brand interest) across 94 key markets where it leads all competitors: Bend OR (57.0% brand interest, validated dominance), Buffalo NY (53.0% brand interest, validated dominance), and Charleston SC (54.0% brand interest, validated dominance)
Major market competition: Indeed and LinkedIn Job Search show significant brand interest performance differences in key markets: Atlanta GA (Indeed: -5.6%, LinkedIn Job Search: +3.1%) and Boston MA-Manchester NH (Indeed: -8.7%, LinkedIn Job Search: +2.6%)
Close brand interest competition between Indeed and LinkedIn Job Search in highly contested markets: Baton Rouge LA (50.0% vs 50.0%) and Birmingham AL (50.0% vs 50.0%)
LinkedIn Job Search demonstrates competitive strength with 134 high brand interest dma markets and 24 high-growth dma markets, notably in North Platte NE (40.0% brand interest, +150.0% growth), Cheyenne WY-Scottsbluff NE (57.0% brand interest, +62.9% growth), and Lafayette IN (86.0% brand interest, +0.0% growth)
Indeed demonstrates competitive strength with 101 high brand interest dma markets and 6 high-growth dma markets, notably in Abilene-Sweetwater TX (59.0% brand interest, +103.5% growth), Victoria TX (74.0% brand interest, +57.5% growth), and Lima OH (75.0% brand interest, +15.4% growth)
LinkedIn Job Search demonstrates category leadership at dma level with 30.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+17.1%, 41.0% brand interest), Albany GA (+40.9%, 31.0% brand interest), and Albany-Schenectady-Troy NY (+21.7%, 56.0% brand interest)
In high-growth dma markets, LinkedIn Job Search maintains an average brand interest of 46.3% with consistent performance across 160 markets