LinkedIn Job Search
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for LinkedIn Job Search, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
125 DMAs
28 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
84 DMAs
22 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal LinkedIn Job Search’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
LinkedIn Job Search shows strong performance with 5.8% average growth across 51 markets (57.9% avg brand interest), with positive growth in 45 of 51 markets
Top performing markets for LinkedIn Job Search demonstrate exceptional results in West Virginia (+34.3% growth, 47.0% brand interest, +12.0% change), New Mexico (+25.0% growth, 45.0% brand interest, +9.0% change), and Kentucky (+15.6% growth, 52.0% brand interest, +7.0% change)
LinkedIn Job Search has 3 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 3 declining markets
Notable high-growth markets for LinkedIn Job Search include Kentucky (+15.6% growth, 52.0% brand interest), New Mexico (+25.0% growth, 45.0% brand interest), and West Virginia (+34.3% growth, 47.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Job Search industry.
For LinkedIn Job Search, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For LinkedIn Job Search, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn Job Search demonstrates category leadership at state level with 5.8% average brand interest growth, showing exceptional performance in Kentucky (+15.6%, 52.0% brand interest), New Mexico (+25.0%, 45.0% brand interest), and West Virginia (+34.3%, 47.0% brand interest)
In high-growth state markets, LinkedIn Job Search maintains an average brand interest of 48.0% with consistent performance across 3 markets
LinkedIn Job Search shows strong momentum with 5.8% average brand interest growth across key state markets: West Virginia (+34.3% growth, +12.0% brand interest), New Mexico (+25.0% growth, +9.0% brand interest), and Kentucky (+15.6% growth, +7.0% brand interest)
LinkedIn Job Search captured additional brand interest in 25 state markets, averaging +4.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for LinkedIn Job Search in the Job Search category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
125
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 81.0% | +1.3% | +11.0% |
| Los Angeles CA | 4,962,377 | 70.0% | +1.5% | +12.9% |
| Chicago IL | 3,081,097 | 74.0% | +2.8% | +23.3% |
| Philadelphia PA | 2,642,616 | 67.0% | +3.1% | +26.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 67.0% | -1.5% | +19.6% |
| Atlanta GA | 2,277,873 | 64.0% | +3.2% | +25.5% |
| Houston TX | 2,266,381 | 64.0% | +0.0% | +16.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 78.0% | +2.6% | +16.4% |
High Growth Priority
Large markets showing strong consistent growth
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 65.0% | +6.6% | +32.7% |
| Charlotte NC | 1,124,890 | 62.0% | +6.9% | +31.9% |
| Pittsburgh PA | 998,699 | 61.0% | +7.0% | +27.1% |
| Hartford & New Haven CT | 862,036 | 64.0% | +6.7% | +33.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 52.0% | +8.3% | +33.3% |
| Louisville KY | 612,910 | 52.0% | +13.0% | +52.9% |
| Albuquerque-Santa Fe NM | 612,638 | 45.0% | +18.4% | +50.0% |
| New Orleans LA | 584,044 | 50.0% | +11.1% | +61.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 0.0% | -100.0% | +0.0% |
| District of Columbia | N/A | 87.0% | -1.1% | +3.6% |
Brand Insights
Brand Insights for LinkedIn Job Search in the Job Search category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
LinkedIn Job Search shows strong performance with 5.1% average growth across 210 markets (48.3% avg brand interest), with positive growth in 150 of 210 markets
Top performing markets for LinkedIn Job Search demonstrate exceptional results in Victoria TX (+103.8% growth, 53.0% brand interest, +27.0% change), Bluefield-Beckley-Oak Hill WV (+42.9% growth, 40.0% brand interest, +12.0% change), and Clarksburg-Weston WV (+39.4% growth, 46.0% brand interest, +13.0% change)
LinkedIn Job Search has 22 markets with high growth (>15%), 74 markets with moderate growth (5-15%), 71 stable markets (0-5%), and 43 declining markets
Notable high-growth markets for LinkedIn Job Search include Albuquerque-Santa Fe NM (+18.4% growth, 45.0% brand interest), Alexandria LA (+16.7% growth, 35.0% brand interest), and Billings, MT (+17.1% growth, 41.0% brand interest)
LinkedIn Job Search demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+18.4% growth, +7.0% gain, 45.0% current brand interest), Alexandria LA (+16.7% growth, +5.0% gain, 35.0% current brand interest), and Billings, MT (+17.1% growth, +6.0% gain, 41.0% current brand interest)
LinkedIn Job Search successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 45.0% brand interest, +18.4% growth), Alexandria LA (maintained 35.0% brand interest, +16.7% growth), and Billings, MT (maintained 41.0% brand interest, +17.1% growth)
In large markets, LinkedIn Job Search shows modest growth with high brand interest: Atlanta GA (+3.2% growth, 64.0% brand interest) and Baltimore MD (+3.3% growth, 63.0% brand interest)
In medium markets, LinkedIn Job Search shows strong growth with high brand interest: Albuquerque-Santa Fe NM (+18.4% growth, 45.0% brand interest) and Fresno-Visalia CA (+17.5% growth, 47.0% brand interest)
In small markets, LinkedIn Job Search shows strong growth with moderate brand interest: Alexandria LA (+16.7% growth, 35.0% brand interest) and Billings, MT (+17.1% growth, 41.0% brand interest)
LinkedIn Job Search achieves significant brand interest gains in Albuquerque-Santa Fe NM (+7.0% brand interest growth, now at 45.0%), Alexandria LA (+5.0% brand interest growth, now at 35.0%), and Billings, MT (+6.0% brand interest growth, now at 41.0%)
LinkedIn Job Search shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+18.4% growth, 45.0% brand interest) and Alexandria LA (+16.7% growth, 35.0% brand interest)
LinkedIn Job Search maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.7% growth, 71.0% brand interest) and Beaumont-Port Arthur TX (-2.3% growth, 42.0% brand interest)
LinkedIn Job Search faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.7% growth, 71.0% brand interest) and Amarillo TX (-13.9% growth, 31.0% brand interest)
LinkedIn Job Search performance in major markets: Cleveland-Akron (Canton) OH (-1.8% growth, 55.0% brand interest, 1.6M TVHH), Columbus OH (-1.6% growth, 61.0% brand interest, 1.0M TVHH), and Dallas-Ft. Worth TX (-1.5% growth, 67.0% brand interest, 3.0M TVHH)
LinkedIn Job Search shows positive brand interest growth in markets representing 74.4% of total TVHH coverage
LinkedIn Job Search maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (71.0% brand interest, -2.0% change), Albany GA (25.0% brand interest, -3.0% change), and Alpena MI (20.0% brand interest, -13.0% change)
Competitive Insights
Competitive Insights showcase how LinkedIn Job Search performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where LinkedIn Job Search can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where LinkedIn Job Search can focus its competitive strategy.
LinkedIn Job Search demonstrates category leadership at dma level with 5.1% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+18.4%, 45.0% brand interest), Alexandria LA (+16.7%, 35.0% brand interest), and Billings, MT (+17.1%, 41.0% brand interest)
In high-growth dma markets, LinkedIn Job Search maintains an average brand interest of 43.4% with consistent performance across 22 markets
LinkedIn Job Search shows strong momentum with 5.1% average brand interest growth across key dma markets: Victoria TX (+103.8% growth, +27.0% brand interest), Bluefield-Beckley-Oak Hill WV (+42.9% growth, +12.0% brand interest), and Clarksburg-Weston WV (+39.4% growth, +13.0% brand interest)
LinkedIn Job Search captured additional brand interest in 96 dma markets, averaging +5.2% brand interest growth in key growth dma
In direct competition, LinkedIn Job Search outperforms Indeed with 20.3 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 42.0% brand interest, 10.2% growth), Albany GA (gap: 50.0% brand interest, 14.9% growth), and Alpena MI (gap: 60.0% brand interest, 58.8% growth)
In select markets, Indeed outperforms LinkedIn Job Search despite weaker overall growth (-3.9% vs +5.1% overall): Abilene-Sweetwater TX (Indeed: +7.4% growth vs LinkedIn Job Search: -2.7% growth), Albany GA (Indeed leads: 75.0% share, +4.2% growth vs LinkedIn Job Search: 25.0%, -10.7%), and Alpena MI (Indeed leads: 80.0% share, +19.4% growth vs LinkedIn Job Search: 20.0%, -39.4%)
Indeed successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 80.0% brand interest, +19.4% growth), Glendive MT (maintained 100.0% brand interest, +100.0% growth), and Albany GA (maintained 75.0% brand interest, +4.2% growth)
LinkedIn Job Search successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 45.0% brand interest, +18.4% growth), Alexandria LA (maintained 35.0% brand interest, +16.7% growth), and Billings, MT (maintained 41.0% brand interest, +17.1% growth)
Indeed maintains strong brand interest position in key markets: Cincinnati OH (41.0% brand interest, +2.5% growth), Cleveland-Akron (Canton) OH (45.0% brand interest, +2.3% growth), and Columbus OH (39.0% brand interest, +2.6% growth)
LinkedIn Job Search maintains strong brand interest position in key markets: Atlanta GA (64.0% brand interest, +3.2% growth), Austin TX (75.0% brand interest, +2.7% growth), and Baltimore MD (63.0% brand interest, +3.3% growth)
Indeed maintains validated market dominance (>35% brand interest) across 118 key markets where it leads all competitors: Albuquerque-Santa Fe NM (55.0% brand interest, validated dominance), Alexandria LA (65.0% brand interest, validated dominance), and Anchorage AK (52.0% brand interest, validated dominance)
LinkedIn Job Search maintains validated market dominance (>35% brand interest) across 82 key markets where it leads all competitors: Abilene-Sweetwater TX (71.0% brand interest, validated dominance), Cincinnati OH (59.0% brand interest, validated dominance), and Cleveland-Akron (Canton) OH (55.0% brand interest, validated dominance)
Major market competition: Indeed and LinkedIn Job Search show significant brand interest performance differences in key markets: Atlanta GA (Indeed: -5.3%, LinkedIn Job Search: +3.2%) and Baltimore MD (Indeed: -5.1%, LinkedIn Job Search: +3.3%)
Close brand interest competition between Indeed and LinkedIn Job Search in highly contested markets: Anchorage AK (52.0% vs 48.0%) and Bangor ME (51.0% vs 49.0%)
LinkedIn Job Search emerges as competitive threat to Indeed with superior growth momentum (+5.1% vs -3.9%) across contested markets: Albany-Schenectady-Troy NY (LinkedIn Job Search leads: 55.0% share, +7.8% growth vs Indeed: 45.0%, -8.2%), Albuquerque-Santa Fe NM (LinkedIn Job Search: +18.4% growth vs Indeed: -11.3% growth), and Alexandria LA (LinkedIn Job Search: +16.7% growth vs Indeed: -7.1% growth)
LinkedIn Job Search demonstrates competitive strength with 167 high brand interest dma markets and 22 high-growth dma markets, notably in Victoria TX (53.0% brand interest, +103.8% growth), Lafayette IN (86.0% brand interest, +11.7% growth), and San Francisco-Oakland-San Jose CA (86.0% brand interest, +3.6% growth)