Lowe's
Integrate Lowe's's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lowe's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
33 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
158 DMAs
39 States
|
Brand Insights
Brand Insights reveal Lowe's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lowe's shows challenging performance with -4.6% average growth across 51 markets (38.7% avg brand interest), with positive growth in 6 of 51 markets
Top performing markets for Lowe's demonstrate exceptional results in Minnesota (+10.5% growth, 21.0% brand interest, +2.0% change)
Lowe's has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 40 declining markets
Lowe's successfully defends strong market positions while maintaining brand interest growth in Arkansas (maintained 53.0% brand interest, +1.9% growth), Iowa (maintained 46.0% brand interest, +4.5% growth), and New Hampshire (maintained 34.0% brand interest, +3.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Home Depot dominates head-to-head competition against Lowe's in 36 of 41 shared state markets, with superior brand interest in key battlegrounds: Alaska (59.0% vs 41.0% brand interest), California (77.0% vs 23.0% brand interest), and Colorado (70.0% vs 30.0% brand interest)
Home Depot emerges as competitive threat to Lowe's with superior growth momentum (+3.5% vs -4.6%) across contested markets: Alaska (Home Depot leads: 59.0% share, +9.3% growth vs Lowe's: 41.0%, -10.9%), California (Home Depot leads: 77.0% share, +2.7% growth vs Lowe's: 23.0%, -8.0%), and Colorado (Home Depot leads: 70.0% share, +4.5% growth vs Lowe's: 30.0%, -9.1%)
Key battleground markets show Home Depot leading Lowe's in 7 of 13 competitive territories with significant performance differences: Delaware (51.0% vs 49.0%), Louisiana (55.0% vs 45.0%), and Missouri (54.0% vs 46.0%)
Home Depot demonstrates competitive strength with 45 high brand interest state markets and 0 high-growth state markets, notably in Wisconsin (80.0% brand interest, 1.2% decline), District of Columbia (77.0% brand interest, +4.0% growth), and California (77.0% brand interest, +2.7% growth)
Investment Recommendations
Strategic recommendations for Lowe's in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 31.0% | +0.0% | +10.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 29.0% | +3.6% | +3.6% |
| San Antonio TX | 900,609 | 35.0% | +6.1% | +0.0% |
| Milwaukee WI | 765,170 | 19.0% | -13.6% | +5.6% |
| Louisville KY | 612,910 | 51.0% | -1.9% | +6.3% |
| Albany-Schenectady-Troy NY | 491,946 | 41.0% | -2.4% | +5.1% |
| Flint-Saginaw-Bay City MI | 375,743 | 17.0% | -5.6% | +6.3% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 33.0% | +3.1% | +6.5% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 11.0% | +10.0% | +10.0% |
Maintain & Optimize
Stable markets with consistent performance
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 22.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 62.0% | +0.0% | +3.3% |
| Baltimore MD | 977,058 | 32.0% | +3.2% | -3.0% |
| Jacksonville FL | 671,993 | 39.0% | +2.6% | -2.5% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 41.0% | +2.5% | -2.4% |
| Knoxville TN | 475,703 | 50.0% | +0.0% | +2.0% |
| Springfield MO | 386,138 | 60.0% | +0.0% | +0.0% |
| Columbia SC | 382,874 | 64.0% | +0.0% | +1.6% |
Turnaround Priority
Markets requiring immediate attention / improvement
158
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | -4.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 24.0% | +0.0% | -7.7% |
| Chicago IL | 3,081,097 | 20.0% | -13.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 35.0% | -14.6% | -5.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | -5.7% | +3.1% |
| Atlanta GA | 2,277,873 | 27.0% | +0.0% | -6.9% |
| Houston TX | 2,266,381 | 32.0% | -3.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | -2.8% | +0.0% |
Brand Insights
Brand Insights for Lowe's in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lowe's shows challenging performance with -3.6% average growth across 210 markets (43.6% avg brand interest), with positive growth in 28 of 210 markets
Top performing markets for Lowe's demonstrate exceptional results in Glendive MT (+100.0% growth, 49.0% brand interest, +49.0% change)
Lowe's has 1 market with high growth (>15%), 5 markets with moderate growth (5-15%), 49 stable markets (0-5%), and 155 declining markets
Notable high-growth markets for Lowe's include Glendive MT (+100.0% growth, 49.0% brand interest)
Lowe's successfully defends strong market positions while maintaining brand interest growth in Glendive MT (maintained 49.0% brand interest, +100.0% growth), Albany GA (maintained 56.0% brand interest, +1.8% growth), and Augusta GA (maintained 56.0% brand interest, +1.8% growth)
Lowe's achieves significant brand interest gains in Glendive MT (+49.0% brand interest growth, now at 49.0%) and Victoria TX (+3.0% brand interest growth, now at 50.0%)
Lowe's maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.0% growth, 49.0% brand interest) and Albany-Schenectady-Troy NY (-2.4% growth, 41.0% brand interest)
Lowe's faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.0% growth, 49.0% brand interest) and Albany-Schenectady-Troy NY (-2.4% growth, 41.0% brand interest)
Lowe's performance in major markets: Charlotte NC (-1.6% growth, 63.0% brand interest, 1.3M TVHH), Chicago IL (-13.0% growth, 20.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-5.1% growth, 37.0% brand interest, 1.6M TVHH)
Lowe's shows positive brand interest growth in markets representing 8.2% of total TVHH coverage
Lowe's maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (49.0% brand interest, -1.0% change), Albany-Schenectady-Troy NY (41.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (39.0% brand interest, -3.0% change)
Lowe's achieves significant brand interest gains in Glendive MT (+49.0% brand interest), Albany GA (+1.0% brand interest), and Augusta GA (+1.0% brand interest)
Lowe's maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (49.0% brand interest, 2.0% decline), Beaumont-Port Arthur TX (50.0% brand interest, 2.0% decline), and Binghamton NY (55.0% brand interest, 1.8% decline)
Lowe's shows challenging performance with -1.6% average growth across 210 markets (43.6% avg brand interest), with positive growth in 48 of 210 markets
Top performing markets for Lowe's demonstrate exceptional results in Glendive MT (+100.0% growth, 49.0% brand interest, +49.0% change), Boston MA-Manchester NH (+10.7% growth, 31.0% brand interest, +3.0% change), and Palm Springs CA (+10.3% growth, 32.0% brand interest, +3.0% change)
Lowe's has 1 market with high growth (>15%), 12 markets with moderate growth (5-15%), 88 stable markets (0-5%), and 109 declining markets
Competitive Insights
Competitive Insights showcase how Lowe's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Home Depot demonstrates category leadership at dma level with 3.7% average brand interest growth, showing exceptional performance in Alexandria LA (+21.9%, 39.0% brand interest), Charleston-Huntington WV (+17.4%, 27.0% brand interest), and Charlottesville VA (+59.3%, 43.0% brand interest)
In high-growth dma markets, Home Depot maintains an average brand interest of 33.0% with consistent performance across 9 markets
In direct competition, Home Depot outperforms Lowe's with 27.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 12.0% brand interest, 4.0% growth), Augusta GA (gap: 12.0% brand interest, 4.0% growth), and Baltimore MD (gap: 36.0% brand interest, 4.7% growth)
In select markets, Lowe's outperforms Home Depot despite weaker overall growth (-3.6% vs +3.7% overall): Baltimore MD (Lowe's: +3.2% growth vs Home Depot: -1.4% growth)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 49.0% brand interest, +100.0% growth), Albany GA (maintained 56.0% brand interest, +1.8% growth), and Augusta GA (maintained 56.0% brand interest, +1.8% growth)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 39.0% brand interest, +21.9% growth), Charleston-Huntington WV (maintained 27.0% brand interest, +17.4% growth), and Charlottesville VA (maintained 43.0% brand interest, +59.3% growth)
Lowe's maintains strong brand interest position in key markets: Baltimore MD (32.0% brand interest, +3.2% growth), Grand Rapids-Kalamazoo-Battle Creek MI (41.0% brand interest, +2.5% growth), and Jacksonville FL (39.0% brand interest, +2.6% growth)
Home Depot maintains strong brand interest position in key markets: Austin TX (70.0% brand interest, +4.5% growth), Charlotte NC (37.0% brand interest, +2.8% growth), and Chicago IL (80.0% brand interest, +3.9% growth)
Home Depot dominates head-to-head competition against Lowe's in 120 of 168 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (59.0% vs 41.0% brand interest), Albuquerque-Santa Fe NM (61.0% vs 39.0% brand interest), and Alpena MI (94.0% vs 6.0% brand interest)
Home Depot emerges as competitive threat to Lowe's with superior growth momentum (+3.7% vs -3.6%) across contested markets: Abilene-Sweetwater TX (Home Depot leads: 51.0% share, +2.0% growth vs Lowe's: 49.0%, -2.0%) and Albuquerque-Santa Fe NM (Home Depot leads: 61.0% share, +5.2% growth vs Lowe's: 39.0%, -7.1%)
Home Depot demonstrates competitive strength with 178 high brand interest dma markets and 9 high-growth dma markets, notably in Alpena MI (94.0% brand interest, +1.1% growth), Mankato MN (91.0% brand interest, +3.4% growth), and Eureka CA (91.0% brand interest, +2.2% growth)
Lowe's demonstrates competitive strength with 51 high brand interest dma markets and 1 high-growth dma market, notably in Glendive MT (49.0% brand interest, +100.0% growth), Bluefield-Beckley-Oak Hill WV (86.0% brand interest, 1.1% decline), and Presque Isle ME (83.0% brand interest, 1.2% decline)
Lowe's maintains validated market dominance (>35% brand interest) across 70 key markets where it leads all competitors: Alexandria LA (61.0% brand interest, validated dominance), Biloxi-Gulfport MS (54.0% brand interest, validated dominance), and Binghamton NY (55.0% brand interest, validated dominance)
Home Depot maintains validated market dominance (>35% brand interest) across 133 key markets where it leads all competitors: Baltimore MD (68.0% brand interest, validated dominance), Burlington VT-Plattsburgh NY (59.0% brand interest, validated dominance), and El Paso TX (57.0% brand interest, validated dominance)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: San Antonio TX (Home Depot: -3.0%, Lowe's: +6.1%) and Chicago IL (Home Depot: +3.9%, Lowe's: -13.0%)
Close brand interest competition between Home Depot and Lowe's in highly contested markets: Chattanooga TN (49.0% vs 51.0%) and Glendive MT (51.0% vs 49.0%)