Lowe's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lowe's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
75 DMAs
22 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
58 DMAs
8 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
36 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
42 DMAs
12 States
|
Brand Insights
Brand Insights reveal Lowe's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lowe's shows stable performance with 5.0% average growth across 51 markets (41.6% avg brand interest), with positive growth in 40 of 51 markets
Top performing markets for Lowe's demonstrate exceptional results in District of Columbia (+20.0% growth, 30.0% brand interest, +5.0% change), Wyoming (+18.2% growth, 26.0% brand interest, +4.0% change), and Wisconsin (+15.8% growth, 22.0% brand interest, +3.0% change)
Lowe's has 3 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Lowe's include District of Columbia (+20.0% growth, 30.0% brand interest), Wisconsin (+15.8% growth, 22.0% brand interest), and Wyoming (+18.2% growth, 26.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Home Improvement industry.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lowe's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lowe's demonstrates category leadership at state level with 5.0% average brand interest growth, showing exceptional performance in District of Columbia (+20.0%, 30.0% brand interest), Wisconsin (+15.8%, 22.0% brand interest), and Wyoming (+18.2%, 26.0% brand interest)
In high-growth state markets, Lowe's maintains an average brand interest of 26.0% with consistent performance across 3 markets
In direct competition, Lowe's outperforms Home Depot with 26.2 percentage point brand interest advantage across 51 shared markets: Arizona (gap: 44.0% brand interest, 4.9% growth), Maryland (gap: 34.0% brand interest, 13.0% growth), and Massachusetts (gap: 46.0% brand interest, 9.7% growth)
In select markets, Home Depot outperforms Lowe's despite weaker overall growth (-3.5% vs +5.0% overall): Arizona (Home Depot leads: 72.0% share, +1.4% growth vs Lowe's: 28.0%, -3.5%), Maryland (Home Depot leads: 67.0% share, +4.7% growth vs Lowe's: 33.0%, -8.3%), and Massachusetts (Home Depot leads: 73.0% share, +2.8% growth vs Lowe's: 27.0%, -6.9%)
Investment Recommendations
Strategic recommendations for Lowe's in the Home Improvement category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 27.0% | +8.0% | -3.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 34.0% | +6.3% | -8.1% |
| Boston MA-Manchester NH | 2,206,762 | 32.0% | +6.7% | -3.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 23.0% | +9.5% | -4.2% |
| Charlotte NC | 1,124,890 | 67.0% | +4.7% | +0.0% |
| Portland OR | 1,086,232 | 30.0% | +3.5% | +0.0% |
| St. Louis MO | 1,066,886 | 43.0% | +7.5% | -4.4% |
| Indianapolis IN | 1,026,188 | 63.0% | +6.8% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
58
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 35.0% | +12.9% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 44.0% | +7.3% | +4.8% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 32.0% | +10.3% | -3.0% |
| Pittsburgh PA | 998,699 | 52.0% | +10.6% | +2.0% |
| Nashville TN | 993,259 | 60.0% | +15.4% | +5.3% |
| Columbus OH | 865,632 | 52.0% | +10.6% | +0.0% |
| Austin TX | 831,742 | 35.0% | +9.4% | +6.1% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 61.0% | +10.9% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 43.0% | +2.4% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 40.0% | +2.6% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 62.0% | +0.0% | +1.6% |
| Cincinnati OH | 810,849 | 47.0% | +4.4% | -4.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 26.0% | +4.0% | -3.7% |
| Jacksonville FL | 671,993 | 40.0% | +2.6% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 44.0% | +4.8% | -4.4% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 66.0% | +0.0% | -2.9% |
Turnaround Priority
Markets requiring immediate attention / improvement
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 24.0% | +4.4% | -7.7% |
| Chicago IL | 3,081,097 | 21.0% | -4.6% | -8.7% |
| Philadelphia PA | 2,642,616 | 38.0% | -2.6% | -7.3% |
| Atlanta GA | 2,277,873 | 28.0% | -3.5% | -9.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 36.0% | +0.0% | -10.0% |
| Phoenix AZ | 1,818,040 | 28.0% | -3.5% | -6.7% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | +0.0% | -6.1% |
| Detroit MI | 1,646,663 | 31.0% | +0.0% | -8.8% |
Brand Insights
Brand Insights for Lowe's in the Home Improvement category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lowe's shows strong performance with 5.4% average growth across 210 markets (46.5% avg brand interest), with positive growth in 170 of 210 markets
Top performing markets for Lowe's demonstrate exceptional results in Boise ID (+20.0% growth, 36.0% brand interest, +6.0% change), Santa Barbara-Santa Maria-San Luis Obispo CA (+20.0% growth, 24.0% brand interest, +4.0% change), and Youngstown OH (+20.0% growth, 42.0% brand interest, +7.0% change)
Lowe's has 16 markets with high growth (>15%), 86 markets with moderate growth (5-15%), 87 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for Lowe's include Alpena MI (+16.7% growth, 7.0% brand interest), Birmingham AL (+16.7% growth, 56.0% brand interest), and Boise ID (+20.0% growth, 36.0% brand interest)
Lowe's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Birmingham AL (+16.7% growth, +8.0% gain, 56.0% current brand interest), Boise ID (+20.0% growth, +6.0% gain, 36.0% current brand interest), and Corpus Christi TX (+17.1% growth, +6.0% gain, 41.0% current brand interest)
Lowe's successfully defends strong market positions while maintaining brand interest growth in Birmingham AL (maintained 56.0% brand interest, +16.7% growth), Boise ID (maintained 36.0% brand interest, +20.0% growth), and Corpus Christi TX (maintained 41.0% brand interest, +17.1% growth)
In large markets, Lowe's shows steady growth with moderate brand interest: Atlanta GA (-3.5% growth, 28.0% brand interest) and Chicago IL (-4.5% growth, 21.0% brand interest)
In medium markets, Lowe's shows strong growth with moderate brand interest: Harrisburg-Lancaster-Lebanon-York PA (-3.7% growth, 52.0% brand interest) and Las Vegas NV (-2.9% growth, 34.0% brand interest)
In small markets, Lowe's shows strong growth with moderate brand interest: Binghamton NY (-3.5% growth, 56.0% brand interest) and Eureka CA (-15.4% growth, 11.0% brand interest)
Lowe's achieves significant brand interest gains in Birmingham AL (+8.0% brand interest growth, now at 56.0%) and Boise ID (+6.0% brand interest growth, now at 36.0%)
Lowe's shows accelerating brand interest growth in Alpena MI (+16.7% growth, 7.0% brand interest) and Birmingham AL (+16.7% growth, 56.0% brand interest)
Lowe's demonstrates emerging brand interest strength in Alpena MI (+16.7% growth, 7.0% brand interest) and Casper-Riverton WY (+25.0% growth, 10.0% brand interest)
Lowe's maintains stable brand interest performance in mature markets: Atlanta GA (-3.5% growth, 28.0% brand interest) and Binghamton NY (-3.5% growth, 56.0% brand interest)
Lowe's faces growth challenges in historically strong markets: Atlanta GA (-3.5% growth, 28.0% brand interest) and Binghamton NY (-3.5% growth, 56.0% brand interest)
Lowe's performance in major markets: Atlanta GA (-3.5% growth, 28.0% brand interest, 2.7M TVHH), Chicago IL (-4.5% growth, 21.0% brand interest, 3.6M TVHH), and Miami-Ft. Lauderdale FL (-4.8% growth, 20.0% brand interest, 1.7M TVHH)
Lowe's shows positive brand interest growth in markets representing 72.6% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Lowe's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lowe's can focus its competitive strategy.
Lowe's demonstrates category leadership at dma level with 5.4% average brand interest growth, showing exceptional performance in Alpena MI (+16.7%, 7.0% brand interest), Birmingham AL (+16.7%, 56.0% brand interest), and Boise ID (+20.0%, 36.0% brand interest)
In high-growth dma markets, Lowe's maintains an average brand interest of 31.1% with consistent performance across 16 markets
Lowe's shows strong momentum with 5.4% average brand interest growth across key dma markets: Casper-Riverton WY (+25.0% growth, +2.0% brand interest), Boise ID (+20.0% growth, +6.0% brand interest), and Santa Barbara-Santa Maria-San Luis Obispo CA (+20.0% growth, +4.0% brand interest)
Lowe's captured additional brand interest in 102 dma markets, averaging +3.7% brand interest growth in key growth dma
In direct competition, Lowe's outperforms Home Depot with 27.0 percentage point brand interest advantage across 210 shared markets: Atlanta GA (gap: 44.0% brand interest, 4.9% growth), Binghamton NY (gap: 12.0% brand interest, 8.2% growth), and Chicago IL (gap: 58.0% brand interest, 5.8% growth)
In select markets, Home Depot outperforms Lowe's despite weaker overall growth (-4.9% vs +5.4% overall): Atlanta GA (Home Depot leads: 72.0% share, +1.4% growth vs Lowe's: 28.0%, -3.5%), Binghamton NY (Home Depot: +4.8% growth vs Lowe's: -3.5% growth), and Chicago IL (Home Depot leads: 79.0% share, +1.3% growth vs Lowe's: 21.0%, -4.5%)
Lowe's successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 56.0% brand interest, +16.7% growth), Boise ID (maintained 36.0% brand interest, +20.0% growth), and Corpus Christi TX (maintained 41.0% brand interest, +17.1% growth)
Home Depot successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 51.0% brand interest, +0.0% growth), Atlanta GA (maintained 72.0% brand interest, +1.4% growth), and Billings, MT (maintained 57.0% brand interest, +0.0% growth)
Lowe's maintains strong brand interest position in key markets: Birmingham AL (56.0% brand interest, +16.7% growth), Nashville TN (60.0% brand interest, +15.4% growth), and Baltimore MD (33.0% brand interest, +3.1% growth)
Home Depot maintains strong brand interest position in key markets: Atlanta GA (72.0% brand interest, +1.4% growth), Chicago IL (79.0% brand interest, +1.3% growth), and Harrisburg-Lancaster-Lebanon-York PA (48.0% brand interest, +4.3% growth)
Lowe's maintains validated market dominance (>35% brand interest) across 91 key markets where it leads all competitors: Binghamton NY (56.0% brand interest, validated dominance), Harrisburg-Lancaster-Lebanon-York PA (52.0% brand interest, validated dominance), and Lima OH (79.0% brand interest, validated dominance)
Home Depot maintains validated market dominance (>35% brand interest) across 113 key markets where it leads all competitors: Albany-Schenectady-Troy NY (54.0% brand interest, validated dominance), Albuquerque-Santa Fe NM (58.0% brand interest, validated dominance), and Alpena MI (93.0% brand interest, validated dominance)
Major market competition: Home Depot and Lowe's show significant brand interest performance differences in key markets: Boston MA-Manchester NH (Home Depot: -2.9%, Lowe's: +6.7%) and Charlotte NC (Home Depot: -8.3%, Lowe's: +4.7%)
Close brand interest competition between Home Depot and Lowe's in highly contested markets: Abilene-Sweetwater TX (48.0% vs 52.0%) and Amarillo TX (50.0% vs 50.0%)
Home Depot demonstrates competitive strength with 200 high brand interest dma markets and 1 high-growth dma market, notably in Abilene-Sweetwater TX (48.0% brand interest, -2.0% growth), Albany GA (40.0% brand interest, -4.8% growth), and Albany-Schenectady-Troy NY (54.0% brand interest, -3.6% growth)
Lowe's demonstrates competitive strength with 188 high brand interest dma markets and 16 high-growth dma markets, notably in Atlanta GA (28.0% brand interest, -3.5% growth), Binghamton NY (56.0% brand interest, -3.5% growth), and Harrisburg-Lancaster-Lebanon-York PA (52.0% brand interest, -3.7% growth)