Norwegian Cruise Line
Company
Norwegian Cruise Line
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Norwegian Cruise Line, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
21 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
150 DMAs
42 States
|
Brand Insights
Brand Insights reveal Norwegian Cruise Line’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Norwegian Cruise Line shows challenging performance with -5.7% average growth across 51 markets (20.6% avg brand interest), with positive growth in 7 of 51 markets
Norwegian Cruise Line has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 28 declining markets
Norwegian Cruise Line successfully defends strong market positions while maintaining brand interest growth in Pennsylvania (maintained 24.0% brand interest, +4.3% growth), Rhode Island (maintained 34.0% brand interest, +3.0% growth), and North Dakota (maintained 26.0% brand interest, +8.3% growth)
Norwegian Cruise Line maintains stable brand interest performance in mature markets: Arizona (-3.7% growth, 26.0% brand interest) and Colorado (-4.0% growth, 24.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Norwegian Cruise Line, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Norwegian Cruise Line, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney Cruise Line demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alaska (+18.2%, 13.0% brand interest), Connecticut (+15.4%, 15.0% brand interest), and Georgia (+20.0%, 12.0% brand interest)
In high-growth state markets, Disney Cruise Line maintains an average brand interest of 14.3% with consistent performance across 17 markets
Disney Cruise Line shows strong momentum with 8.2% average brand interest growth across key state markets: Minnesota (+30.8% growth, +4.0% brand interest), New York (+30.0% growth, +3.0% brand interest), and Illinois (+26.7% growth, +4.0% brand interest)
Disney Cruise Line captured additional brand interest in 32 state markets, averaging +1.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Norwegian Cruise Line in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 24.0% | +9.1% | -4.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | +7.7% | -22.2% |
| Nashville TN | 993,259 | 16.0% | +6.7% | +0.0% |
| Lexington KY | 434,265 | 12.0% | +9.1% | -7.7% |
| Wichita-Hutchinson KS | 388,977 | 14.0% | +7.7% | -6.7% |
| Huntsville-Decatur (Florence) AL | 350,515 | 15.0% | +7.1% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 15.0% | +7.1% | +0.0% |
| Baton Rouge LA | 300,475 | 15.0% | +7.1% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 19.0% | +18.8% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 24.0% | +14.3% | +9.1% |
| Kansas City MO | 866,618 | 21.0% | +10.5% | -4.6% |
| Birmingham AL | 651,287 | 14.0% | +16.7% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 26.0% | +18.2% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 29.0% | +11.5% | +11.5% |
| Columbia SC | 382,874 | 12.0% | +20.0% | -7.7% |
| Charleston SC | 339,966 | 14.0% | +40.0% | +7.7% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 21.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 20.0% | +0.0% | +0.0% |
| Omaha NE | 384,022 | 22.0% | +0.0% | +0.0% |
| Portland-Auburn ME | 364,761 | 33.0% | +0.0% | +3.1% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 22.0% | +4.8% | -4.4% |
| Jackson MS | 288,295 | 12.0% | +0.0% | +0.0% |
| Montgomery (Selma) AL | 211,769 | 10.0% | +0.0% | +0.0% |
| Biloxi-Gulfport MS | 120,080 | 15.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
150
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 30.0% | +0.0% | -11.8% |
| Los Angeles CA | 4,962,377 | 17.0% | -19.1% | -10.5% |
| Chicago IL | 3,081,097 | 18.0% | -5.3% | -18.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | +0.0% | -14.3% |
| Atlanta GA | 2,277,873 | 13.0% | +0.0% | -13.3% |
| Houston TX | 2,266,381 | 10.0% | +0.0% | -9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | -6.3% | -21.1% |
| Boston MA-Manchester NH | 2,206,762 | 34.0% | -2.9% | -15.0% |
Brand Insights
Brand Insights for Norwegian Cruise Line in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Norwegian Cruise Line shows challenging performance with -6.2% average growth across 210 markets (17.4% avg brand interest), with positive growth in 44 of 210 markets
Top performing markets for Norwegian Cruise Line demonstrate exceptional results in La Crosse-Eau Claire WI (+34.8% growth, 31.0% brand interest, +8.0% change), Utica NY (+34.8% growth, 31.0% brand interest, +8.0% change), and Juneau AK (+31.6% growth, 100.0% brand interest, +24.0% change)
Norwegian Cruise Line has 18 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 54 stable markets (0-5%), and 116 declining markets
Notable high-growth markets for Norwegian Cruise Line include Birmingham AL (+16.7% growth, 14.0% brand interest), Charleston SC (+40.0% growth, 14.0% brand interest), and Charlottesville VA (+23.1% growth, 16.0% brand interest)
Norwegian Cruise Line demonstrates strong market momentum with combined growth and brand interest gains in key markets: Fargo-Valley City ND (+17.4% growth, +4.0% gain, 27.0% current brand interest), Ft. Myers-Naples FL (+18.2% growth, +4.0% gain, 26.0% current brand interest), and Juneau AK (+31.6% growth, +24.0% gain, 100.0% current brand interest)
Norwegian Cruise Line successfully defends strong market positions while maintaining brand interest growth in Fargo-Valley City ND (maintained 27.0% brand interest, +17.4% growth), Ft. Myers-Naples FL (maintained 26.0% brand interest, +18.2% growth), and Juneau AK (maintained 100.0% brand interest, +31.6% growth)
Norwegian Cruise Line maintains dominant market position with >35% brand interest in key markets: Juneau AK (100.0% brand interest, +31.6% growth) and Mankato MN (36.0% brand interest, +9.1% growth)
Norwegian Cruise Line achieves significant brand interest gains in Charlottesville VA (+3.0% brand interest growth, now at 16.0%), Fairbanks AK (+4.0% brand interest growth, now at 18.0%), and Fargo-Valley City ND (+4.0% brand interest growth, now at 27.0%)
Norwegian Cruise Line shows accelerating brand interest growth in Birmingham AL (+16.7% growth, 14.0% brand interest) and Charleston SC (+40.0% growth, 14.0% brand interest)
Norwegian Cruise Line demonstrates emerging brand interest strength in Birmingham AL (+16.7% growth, 14.0% brand interest) and Charleston SC (+40.0% growth, 14.0% brand interest)
Norwegian Cruise Line maintains stable brand interest performance in mature markets: Boston MA-Manchester NH (-2.9% growth, 34.0% brand interest) and Des Moines-Ames IA (-4.8% growth, 20.0% brand interest)
Norwegian Cruise Line faces growth challenges in historically strong markets: Bangor ME (-12.5% growth, 28.0% brand interest) and Bend OR (-28.9% growth, 27.0% brand interest)
Norwegian Cruise Line performance in major markets: Baltimore MD (-6.2% growth, 15.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-2.9% growth, 34.0% brand interest, 2.6M TVHH), and Charlotte NC (-7.1% growth, 13.0% brand interest, 1.3M TVHH)
Norwegian Cruise Line shows positive brand interest growth in markets representing 17.8% of total TVHH coverage
Norwegian Cruise Line maintains strong brand interest positions (>30% share) in key markets: Bangor ME (28.0% brand interest, -4.0% change), Bend OR (27.0% brand interest, -11.0% change), and Billings, MT (20.0% brand interest, -4.0% change)
Norwegian Cruise Line achieves significant brand interest gains in Birmingham AL (+2.0% brand interest), Charleston SC (+4.0% brand interest), and Charlottesville VA (+3.0% brand interest)
Competitive Insights
Competitive Insights showcase how Norwegian Cruise Line performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Norwegian Cruise Line can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Norwegian Cruise Line can focus its competitive strategy.
Disney Cruise Line demonstrates category leadership at dma level with 12.5% average brand interest growth, showing exceptional performance in Albany GA (+22.2%, 11.0% brand interest), Bakersfield CA (+23.1%, 16.0% brand interest), and Baltimore MD (+15.4%, 15.0% brand interest)
In high-growth dma markets, Disney Cruise Line maintains an average brand interest of 14.5% with consistent performance across 86 markets
Disney Cruise Line shows strong momentum with 12.5% average brand interest growth across key dma markets: Bend OR (+100.0% growth, +15.0% brand interest), Great Falls MT (+100.0% growth, +22.0% brand interest), and Greenwood-Greenville MS (+100.0% growth, +13.0% brand interest)
Disney Cruise Line captured additional brand interest in 131 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Disney Cruise Line outperforms Carnival with 29.6 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 42.0% brand interest, 8.3% growth), Albany-Schenectady-Troy NY (gap: 15.0% brand interest, 9.1% growth), and Amarillo TX (gap: 35.0% brand interest, 35.0% growth)
In select markets, Carnival outperforms Disney Cruise Line despite weaker overall growth (+1.7% vs +12.5% overall): Amarillo TX (Carnival leads: 49.0% share, +22.5% growth vs Disney Cruise Line: 14.0%, -12.5%)
In select markets, Royal Caribbean outperforms Disney Cruise Line despite weaker overall growth (+1.3% vs +12.5% overall): Abilene-Sweetwater TX (Royal Caribbean leads: 25.0% share, +4.2% growth vs Disney Cruise Line: 11.0%, -8.3%)
In select markets, Norwegian Cruise Line outperforms Disney Cruise Line despite weaker overall growth (-6.2% vs +12.5% overall): Albany-Schenectady-Troy NY (Norwegian Cruise Line leads: 33.0% share, +3.1% growth vs Disney Cruise Line: 10.0%, -9.1%)
In select markets, Royal Caribbean outperforms Carnival despite weaker overall growth (+1.3% vs +1.7% overall): Billings, MT (Royal Caribbean: +19.2% growth vs Carnival: -15.8% growth), Binghamton NY (Royal Caribbean: +21.7% growth vs Carnival: -14.7% growth), and Charleston SC (Royal Caribbean: +33.3% growth vs Carnival: -22.4% growth)
In select markets, Norwegian Cruise Line outperforms Carnival despite weaker overall growth (-6.2% vs +1.7% overall): Baton Rouge LA (Norwegian Cruise Line: +7.1% growth vs Carnival: -3.5% growth), Charleston SC (Norwegian Cruise Line: +40.0% growth vs Carnival: -22.4% growth), and Columbia SC (Norwegian Cruise Line: +20.0% growth vs Carnival: -6.8% growth)
In select markets, Carnival outperforms Royal Caribbean despite weaker overall growth (+1.7% vs +1.3% overall): Albuquerque-Santa Fe NM (Carnival leads: 38.0% share, +8.6% growth vs Royal Caribbean: 26.0%, -13.3%), Alexandria LA (Carnival leads: 64.0% share, +3.2% growth vs Royal Caribbean: 18.0%, -10.0%), and Amarillo TX (Carnival leads: 49.0% share, +22.5% growth vs Royal Caribbean: 25.0%, -21.9%)
In select markets, Norwegian Cruise Line outperforms Royal Caribbean despite weaker overall growth (-6.2% vs +1.3% overall): Baton Rouge LA (Norwegian Cruise Line: +7.1% growth vs Royal Caribbean: -5.0% growth) and Birmingham AL (Norwegian Cruise Line: +16.7% growth vs Royal Caribbean: -8.3% growth)
In select markets, Carnival outperforms Norwegian Cruise Line despite weaker overall growth (+1.7% vs -6.2% overall): Alexandria LA (Carnival leads: 64.0% share, +3.2% growth vs Norwegian Cruise Line: 6.0%, -14.3%) and Anchorage AK (Carnival leads: 37.0% share, +8.8% growth vs Norwegian Cruise Line: 18.0%, -28.0%)
In select markets, Royal Caribbean outperforms Norwegian Cruise Line despite weaker overall growth (+1.3% vs -6.2% overall): Albany GA (Royal Caribbean leads: 22.0% share, +4.8% growth vs Norwegian Cruise Line: 8.0%, -33.3%) and Anchorage AK (Royal Caribbean leads: 31.0% share, +19.2% growth vs Norwegian Cruise Line: 18.0%, -28.0%)
Disney Cruise Line successfully defends market leadership positions while maintaining brand interest growth in El Paso TX (maintained 24.0% brand interest, +33.3% growth), Great Falls MT (maintained 22.0% brand interest, +100.0% growth), and San Diego CA (maintained 23.0% brand interest, +43.8% growth)
Carnival successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 49.0% brand interest, +22.5% growth), Bluefield-Beckley-Oak Hill WV (maintained 61.0% brand interest, +19.6% growth), and Burlington VT-Plattsburgh NY (maintained 27.0% brand interest, +17.4% growth)