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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Petco, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
38 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
6 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
74 DMAs
31 States
|
|
Monitor & Maintain
|
All other markets
|
86 DMAs
19 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Petco’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Petco shows challenging performance with -4.2% average growth across 51 markets (32.8% avg brand interest), with positive growth in 5 of 51 markets
Petco has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 37 declining markets
Petco maintains strong brand interest positions in key markets: Arkansas (32.0% brand interest, -3.0% change), California (42.0% brand interest, -1.0% change), and Connecticut (47.0% brand interest, -4.0% change)
Petco shows positive brand interest momentum in 5 markets, notably in Georgia (+1.0% brand interest), Massachusetts (+1.0% brand interest), Oklahoma (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy leads category performance with 11.1% average brand interest growth, particularly strong in Alaska (+25.0%, 5.0% brand interest), Colorado (+15.0%, 23.0% brand interest), and Delaware (+16.7%, 28.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 22.6% with consistent performance across 14 markets
Chewy shows strong momentum with 11.1% average brand interest growth across key markets: Minnesota (+50.0% growth, +9.0% brand interest), Alaska (+25.0% growth, +1.0% brand interest), and New Mexico (+22.2% growth, +4.0% brand interest)
Chewy captured additional brand interest in 38 markets, averaging +3.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Petco in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 42.0% | -6.7% | -6.7% |
| Philadelphia PA | 2,735,885 | 26.0% | -7.1% | -3.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 30.0% | -11.8% | -3.2% |
| Atlanta GA | 2,358,268 | 21.0% | -4.6% | +5.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 28.0% | -6.7% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 36.0% | -12.2% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 39.0% | -2.5% | +0.0% |
| Phoenix AZ | 1,882,206 | 25.0% | -3.9% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lubbock TX | 150,876 | 8.0% | +14.3% | +14.3% |
| Lake Charles LA | 87,938 | 39.0% | +11.4% | +5.4% |
| Albany GA | N/A | 9.0% | +12.5% | +12.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 556,257 | 23.0% | +4.6% | +4.6% |
| Flint-Saginaw-Bay City MI | 389,004 | 7.0% | +40.0% | +16.7% |
| Savannah GA | 332,675 | 22.0% | +10.0% | +29.4% |
| Tallahassee FL-Thomasville GA | 263,586 | 25.0% | +4.2% | +8.7% |
| Evansville IN | 256,071 | 6.0% | +20.0% | +50.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 248,239 | 26.0% | +8.3% | +4.0% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 31.0% | +10.7% | +6.9% |
Maintain & Optimize
Stable markets with consistent performance
74
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 41.0% | +2.5% | +0.0% |
| Chicago IL | 3,189,842 | 34.0% | +6.3% | +0.0% |
| Houston TX | 2,346,370 | 37.0% | +0.0% | +5.7% |
| Seattle-Tacoma WA | 1,862,467 | 40.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 27.0% | +0.0% | +0.0% |
| Baltimore MD | 1,011,542 | 35.0% | +6.1% | +6.1% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 29.0% | +0.0% | +3.6% |
| Birmingham AL | 674,274 | 24.0% | +4.4% | +4.4% |
Monitor & Maintain
All other markets
86
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,704,780 | 29.0% | +7.4% | +7.4% |
| Charlotte NC | 1,164,592 | 18.0% | -10.0% | -5.3% |
| Cincinnati OH | 839,467 | 17.0% | -10.5% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 30.0% | +3.5% | +11.1% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 16.0% | -5.9% | +14.3% |
| New Orleans LA | 604,657 | 38.0% | +2.7% | +8.6% |
| Lexington KY | 449,592 | 18.0% | -5.3% | +20.0% |
| Dayton OH | 432,802 | 19.0% | -9.5% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Denver CO | 1,577,435 | 30.0% | -9.1% | -9.1% |
| Indianapolis IN | 1,062,406 | 19.0% | -17.4% | -13.6% |
| Pittsburgh PA | 1,033,947 | 27.0% | -6.9% | -10.0% |
Brand Insights
Brand Insights for Petco in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Petco shows challenging performance with -3.3% average growth across 200 markets (30.5% avg brand interest), with positive growth in 41 of 200 markets
Top performing markets for Petco demonstrate exceptional results in Lake Charles LA (+11.4% growth, 39.0% brand interest, +4.0% brand interest change) and Miami-Ft. Lauderdale FL (+10.7% growth, 31.0% brand interest, +3.0% brand interest change)
Petco has 3 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 53 stable markets (0-5%), and 125 declining markets
Notable high-growth markets for Petco include Evansville IN (+20.0% growth, 6.0% brand interest), Flint-Saginaw-Bay City MI (+40.0% growth, 7.0% brand interest), and Mankato MN (+23.1% growth, 16.0% brand interest)
Petco maintains strong brand interest positions in key markets: Alexandria LA (35.0% brand interest, -3.0% change), Augusta GA (32.0% brand interest, -1.0% change), and Austin TX (30.0% brand interest, -1.0% change)
Petco shows positive brand interest momentum in 41 markets, notably in Evansville IN (+1.0% brand interest), Flint-Saginaw-Bay City MI (+2.0% brand interest), Mankato MN (+3.0% brand interest)
Petco successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 28.0% brand interest, +0.0% decline), Anchorage AK (maintained 56.0% brand interest, +0.0% decline), and Bakersfield CA (maintained 38.0% brand interest, +2.7% growth)
In large markets, Petco shows slight decline with moderate brand interest: Atlanta GA (-4.5% decline, 21.0% brand interest) and Boston MA-Manchester NH (-12.2% decline, 36.0% brand interest)
In medium markets, Petco shows slight decline with notable brand interest: Albany-Schenectady-Troy NY (-4.2% decline, 23.0% brand interest) and Albuquerque-Santa Fe NM (-3.5% decline, 28.0% brand interest)
In small markets, Petco shows slight decline with moderate brand interest: Alexandria LA (-7.9% decline, 35.0% brand interest) and Augusta GA (-3.0% decline, 32.0% brand interest)
Petco maintains dominant market position with >35% brand interest in key markets: Alexandria LA (35.0% brand interest, -7.9% change) and Bend OR (38.0% brand interest, -2.6% change)
Petco shows accelerating brand interest growth in Evansville IN (+20.0% growth, 6.0% brand interest) and Flint-Saginaw-Bay City MI (+40.0% growth, 7.0% brand interest)
Petco demonstrates emerging brand interest strength in Evansville IN (+20.0% growth, 6.0% brand interest) and Flint-Saginaw-Bay City MI (+40.0% growth, 7.0% brand interest)
Petco maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.2% decline, 23.0% brand interest) and Albuquerque-Santa Fe NM (-3.5% decline, 28.0% brand interest)
Petco faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-3.5% decline, 28.0% brand interest) and Alexandria LA (-7.9% decline, 35.0% brand interest)
Petco performance in major markets: Atlanta GA (-4.5% decline, 21.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-12.2% decline, 36.0% brand interest, 2.6M TVHH), and Charlotte NC (-10.0% decline, 18.0% brand interest, 1.3M TVHH)
Competitive Insights
Competitive Insights showcase how Petco performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Chewy demonstrates category dominance with 9.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 16.0% brand interest), Alexandria LA (+44.4%, 13.0% brand interest), and Baton Rouge LA (+21.4%, 17.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 24.2% with consistent performance across 46 markets
Chewy shows strong momentum with 9.6% average brand interest growth across key markets: Alexandria LA (+44.4% growth, +4.0% brand interest), Zanesville OH (+43.8% growth, +7.0% brand interest), and Great Falls MT (+41.2% growth, +7.0% brand interest)
Chewy captured additional brand interest in 141 markets, averaging +2.9% brand interest growth in key growth markets
Petco maintains market dominance with an average 40.3% brand interest across key markets: Bakersfield CA (38.0% brand interest, +2.7% growth), Bangor ME (32.0% brand interest, +3.2% growth), and Colorado Springs-Pueblo CO (34.0% brand interest, +3.0% growth)
PetSmart maintains market dominance with an average 47.8% brand interest across key markets: Austin TX (50.0% brand interest, +2.0% growth), Billings, MT (60.0% brand interest, +1.7% growth), and Charleston SC (47.0% brand interest, +2.2% growth)
Chewy maintains market dominance with an average 36.4% brand interest across key markets: Dayton OH (37.0% brand interest, +15.6% growth), Lafayette IN (35.0% brand interest, +25.0% growth), and Madison WI (40.0% brand interest, +17.6% growth)
PetSmart dominates in 108 of 190 key battleground markets against Petco, notably in Albany-Schenectady-Troy NY (23.0% vs 42.0% brand interest), Albuquerque-Santa Fe NM (28.0% vs 48.0% brand interest), and Alexandria LA (35.0% vs 52.0% brand interest)
Chewy dominates in 166 of 190 key battleground markets against Petco, notably in Albany-Schenectady-Troy NY (23.0% vs 35.0% brand interest), Albuquerque-Santa Fe NM (28.0% vs 24.0% brand interest), and Alexandria LA (35.0% vs 13.0% brand interest)
Chewy dominates in 174 of 202 key battleground markets against PetSmart, notably in Abilene-Sweetwater TX (49.0% vs 16.0% brand interest), Albany GA (65.0% vs 26.0% brand interest), and Albany-Schenectady-Troy NY (42.0% vs 35.0% brand interest)
Petco successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 28.0% brand interest, +0.0% decline), Anchorage AK (maintained 56.0% brand interest, +0.0% decline), and Bakersfield CA (maintained 38.0% brand interest, +2.7% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in San Diego CA (maintained 29.0% brand interest, +16.0% growth), Anchorage AK (maintained 41.0% brand interest, +0.0% decline), and Augusta GA (maintained 50.0% brand interest, +0.0% decline)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 28.0% brand interest, +16.7% growth), Cheyenne WY-Scottsbluff NE (maintained 26.0% brand interest, +18.2% growth), and Cleveland-Akron (Canton) OH (maintained 29.0% brand interest, +16.0% growth)
PetSmart emerges as competitive challenger to Petco with superior brand interest growth rates in Medford-Klamath Falls OR (-5.4% vs -11.6% growth), Meridian MS (+23.1% vs -12.1% growth), and San Diego CA (+16.0% vs -9.7% growth)
Chewy emerges as competitive challenger to Petco with superior brand interest growth rates in Lima OH (-5.6% vs -18.8% growth), Abilene-Sweetwater TX (+33.3% vs +6.1% growth), and Alexandria LA (+44.4% vs -7.9% growth)
Petco emerges as competitive challenger to PetSmart with superior brand interest growth rates in Grand Junction-Montrose CO (-2.9% vs -11.1% growth), Evansville IN (+20.0% vs -6.0% growth), and Flint-Saginaw-Bay City MI (+40.0% vs -4.9% growth)