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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Petco, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
46 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
18 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
30 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
117 DMAs
34 States
|
Brand Insights
Brand Insights reveal Petco’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Petco shows challenging performance with -0.8% average growth across 51 markets (33.0% avg brand interest), with positive growth in 14 of 51 markets
Top performing markets for Petco demonstrate exceptional results in Mississippi (+10.7% growth, 31.0% brand interest, +3.0% change) and South Dakota (+10.7% growth, 31.0% brand interest, +3.0% change)
Petco has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 24 declining markets
Petco successfully defends strong market positions while maintaining brand interest growth in Delaware (maintained 36.0% brand interest, +2.9% growth), Florida (maintained 28.0% brand interest, +3.7% growth), and Massachusetts (maintained 38.0% brand interest, +2.7% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy demonstrates category leadership at state level with 2.2% average brand interest growth, showing exceptional performance in Alaska (+25.0%, 5.0% brand interest) and California (+16.7%, 21.0% brand interest)
In high-growth state markets, Chewy maintains an average brand interest of 13.0% with consistent performance across 2 markets
In direct competition, Chewy outperforms PetSmart with 18.5 percentage point brand interest advantage across 51 shared markets: Colorado (gap: 23.0% brand interest, 13.0% growth), Connecticut (gap: 0.0% brand interest, 12.0% growth), and Florida (gap: 14.0% brand interest, 3.3% growth)
In select markets, PetSmart outperforms Petco despite weaker overall growth (+0.6% vs -0.8% overall): Connecticut (PetSmart: +8.3% growth vs Petco: -2.0% growth) and District of Columbia (PetSmart leads: 39.0% share, +8.3% growth vs Petco: 31.0%, -13.9%)
Investment Recommendations
Strategic recommendations for Petco in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 30.0% | +3.5% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 38.0% | +5.6% | -2.6% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 26.0% | +4.0% | +8.3% |
| Nashville TN | 993,259 | 27.0% | +3.9% | +12.5% |
| Las Vegas NV | 739,704 | 33.0% | +3.1% | +6.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 27.0% | +3.9% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 16.0% | +6.7% | -5.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 20.0% | +0.0% | +5.3% |
High Growth Priority
Large markets showing strong consistent growth
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Toledo OH | 360,723 | 24.0% | +14.3% | +4.4% |
| Huntsville-Decatur (Florence) AL | 350,515 | 30.0% | +7.1% | +3.5% |
| Champaign & Springfield-Decatur IL | 317,118 | 15.0% | +25.0% | +0.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 28.0% | +12.0% | +3.7% |
| Jackson MS | 288,295 | 30.0% | +11.1% | +3.5% |
| Ft. Wayne IN | 242,556 | 20.0% | +17.7% | +11.1% |
| Sioux Falls(Mitchell) SD | 235,093 | 24.0% | +9.1% | +20.0% |
| Wilmington NC | 186,609 | 24.0% | +20.0% | -4.0% |
Maintain & Optimize
Stable markets with consistent performance
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 40.0% | +0.0% | -2.4% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 29.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 20.0% | +0.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 24.0% | +0.0% | +4.4% |
| San Diego CA | 940,959 | 59.0% | +0.0% | -1.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 25.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 28.0% | +3.7% | -3.5% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 29.0% | +3.6% | -3.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
117
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 37.0% | -7.5% | -9.8% |
| Los Angeles CA | 4,962,377 | 41.0% | -2.4% | -6.8% |
| Chicago IL | 3,081,097 | 31.0% | -3.1% | -3.1% |
| Philadelphia PA | 2,642,616 | 26.0% | +0.0% | -7.1% |
| Atlanta GA | 2,277,873 | 19.0% | -9.5% | -20.8% |
| Houston TX | 2,266,381 | 35.0% | -5.4% | -5.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 29.0% | -3.3% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 37.0% | -5.1% | -9.8% |
Brand Insights
Brand Insights for Petco in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Petco shows challenging performance with -0.6% average growth across 210 markets (29.1% avg brand interest), with positive growth in 66 of 210 markets
Top performing markets for Petco demonstrate exceptional results in Wilmington NC (+20.0% growth, 24.0% brand interest, +4.0% change), Billings, MT (+19.1% growth, 25.0% brand interest, +4.0% change), and Ft. Wayne IN (+17.6% growth, 20.0% brand interest, +3.0% change)
Petco has 13 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 76 stable markets (0-5%), and 96 declining markets
Notable high-growth markets for Petco include Billings, MT (+19.1% growth, 25.0% brand interest), Biloxi-Gulfport MS (+16.7% growth, 21.0% brand interest), and Champaign & Springfield-Decatur IL (+25.0% growth, 15.0% brand interest)
Petco demonstrates strong market momentum with combined growth and brand interest gains in key markets: Billings, MT (+19.1% growth, +4.0% gain, 25.0% current brand interest), Duluth MN-Superior WI (+16.1% growth, +5.0% gain, 36.0% current brand interest), and Wilmington NC (+20.0% growth, +4.0% gain, 24.0% current brand interest)
Petco successfully defends strong market positions while maintaining brand interest growth in Billings, MT (maintained 25.0% brand interest, +19.1% growth), Biloxi-Gulfport MS (maintained 21.0% brand interest, +16.7% growth), and Duluth MN-Superior WI (maintained 36.0% brand interest, +16.1% growth)
Petco maintains dominant market position with >35% brand interest in key markets: Honolulu HI (71.0% brand interest, 1.4% decline), Duluth MN-Superior WI (36.0% brand interest, +16.1% growth), and Anchorage AK (58.0% brand interest, +0.0% growth)
Petco achieves significant brand interest gains in Billings, MT (+4.0% brand interest growth, now at 25.0%), Biloxi-Gulfport MS (+3.0% brand interest growth, now at 21.0%), and Champaign & Springfield-Decatur IL (+3.0% brand interest growth, now at 15.0%)
Petco shows accelerating brand interest growth in Billings, MT (+19.1% growth, 25.0% brand interest) and Biloxi-Gulfport MS (+16.7% growth, 21.0% brand interest)
Petco demonstrates emerging brand interest strength in Champaign & Springfield-Decatur IL (+25.0% growth, 15.0% brand interest) and Dothan AL (+100.0% growth, 8.0% brand interest)
Petco maintains stable brand interest performance in mature markets: Austin TX (-3.0% growth, 32.0% brand interest) and Baton Rouge LA (-2.7% growth, 36.0% brand interest)
Petco faces growth challenges in historically strong markets: Alexandria LA (-7.7% growth, 36.0% brand interest) and Augusta GA (-8.8% growth, 31.0% brand interest)
Petco performance in major markets: Atlanta GA (-9.5% growth, 19.0% brand interest, 2.7M TVHH), Chicago IL (-3.1% growth, 31.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-4.0% growth, 24.0% brand interest, 1.6M TVHH)
Petco shows positive brand interest growth in markets representing 23.0% of total TVHH coverage
Petco maintains strong brand interest positions (>30% share) in key markets: Alexandria LA (36.0% brand interest, -3.0% change), Augusta GA (31.0% brand interest, -3.0% change), and Austin TX (32.0% brand interest, -1.0% change)
Petco achieves significant brand interest gains in Billings, MT (+4.0% brand interest), Biloxi-Gulfport MS (+3.0% brand interest), and Champaign & Springfield-Decatur IL (+3.0% brand interest)
Competitive Insights
Competitive Insights showcase how Petco performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Chewy demonstrates category leadership at dma level with 9.3% average brand interest growth, showing exceptional performance in Alexandria LA (+35.7%, 19.0% brand interest), Anchorage AK (+33.3%, 4.0% brand interest), and Augusta GA (+29.4%, 22.0% brand interest)
In high-growth dma markets, Chewy maintains an average brand interest of 23.6% with consistent performance across 19 markets
Chewy shows strong momentum with 9.3% average brand interest growth across key dma markets: Fairbanks AK (+900.0% growth, +9.0% brand interest), Victoria TX (+800.0% growth, +16.0% brand interest), and San Antonio TX (+50.0% growth, +8.0% brand interest)
Chewy captured additional brand interest in 62 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Chewy outperforms PetSmart with 22.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 30.0% brand interest, 18.0% growth), Bangor ME (gap: 9.0% brand interest, 21.1% growth), and Bend OR (gap: 12.0% brand interest, 33.4% growth)
In select markets, Petco outperforms PetSmart despite weaker overall growth (-0.6% vs +4.1% overall): Albuquerque-Santa Fe NM (Petco: +3.9% growth vs PetSmart: -7.8% growth) and Amarillo TX (Petco: +7.1% growth vs PetSmart: -3.6% growth)
In select markets, Petco outperforms Chewy despite weaker overall growth (-0.6% vs +9.3% overall): Abilene-Sweetwater TX (Petco leads: 38.0% share, +5.6% growth vs Chewy: 16.0%, -15.8%) and Bangor ME (Petco: +3.1% growth vs Chewy: -9.5% growth)
In select markets, PetSmart outperforms Chewy despite weaker overall growth (+4.1% vs +9.3% overall): Abilene-Sweetwater TX (PetSmart leads: 46.0% share, +2.2% growth vs Chewy: 16.0%, -15.8%), Bangor ME (PetSmart: +11.5% growth vs Chewy: -9.5% growth), and Bend OR (PetSmart leads: 36.0% share, +16.1% growth vs Chewy: 24.0%, -17.2%)
Petco successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 25.0% brand interest, +19.1% growth), Biloxi-Gulfport MS (maintained 21.0% brand interest, +16.7% growth), and Duluth MN-Superior WI (maintained 36.0% brand interest, +16.1% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 36.0% brand interest, +16.1% growth), Parkersburg WV (maintained 60.0% brand interest, +25.0% growth), and Sioux City IA (maintained 51.0% brand interest, +18.6% growth)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Augusta GA (maintained 22.0% brand interest, +29.4% growth), Chico-Redding CA (maintained 23.0% brand interest, +15.0% growth), and Clarksburg-Weston WV (maintained 56.0% brand interest, +16.7% growth)
Petco maintains strong brand interest position in key markets: Dallas-Ft. Worth TX (30.0% brand interest, +3.5% growth), Grand Rapids-Kalamazoo-Battle Creek MI (29.0% brand interest, +3.6% growth), and Harrisburg-Lancaster-Lebanon-York PA (27.0% brand interest, +3.9% growth)
PetSmart maintains strong brand interest position in key markets: Austin TX (44.0% brand interest, +2.3% growth), Cincinnati OH (54.0% brand interest, +1.9% growth), and Cleveland-Akron (Canton) OH (44.0% brand interest, +2.3% growth)
Chewy maintains strong brand interest position in key markets: San Antonio TX (24.0% brand interest, +50.0% growth), San Francisco-Oakland-San Jose CA (28.0% brand interest, +16.7% growth), and Birmingham AL (22.0% brand interest, +4.8% growth)
PetSmart dominates head-to-head competition against Petco in 148 of 169 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (75.0% vs 0.0% brand interest), Alexandria LA (45.0% vs 36.0% brand interest), and Atlanta GA (57.0% vs 19.0% brand interest)
PetSmart dominates head-to-head competition against Chewy in 169 of 182 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (43.0% vs 34.0% brand interest), Albuquerque-Santa Fe NM (47.0% vs 26.0% brand interest), and Alexandria LA (45.0% vs 19.0% brand interest)