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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Petco, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
43 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
30 DMAs
14 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
112 DMAs
22 States
|
Brand Insights
Brand Insights reveal Petco’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Petco shows stable performance with 0.5% average growth across 51 markets (32.8% avg brand interest), with positive growth in 23 of 51 markets
Top performing markets for Petco demonstrate exceptional results in Tennessee (+13.0% growth, 26.0% brand interest, +3.0% change)
Petco has 0 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 16 declining markets
Petco successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 23.0% brand interest, +4.5% growth), Alaska (maintained 62.0% brand interest, +3.3% growth), and Arkansas (maintained 34.0% brand interest, +3.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Arizona (+15.0%, 23.0% brand interest), Kentucky (+17.9%, 33.0% brand interest), and Nevada (+15.0%, 23.0% brand interest)
In high-growth state markets, Chewy maintains an average brand interest of 26.2% with consistent performance across 6 markets
Chewy shows strong momentum with 5.9% average brand interest growth across key state markets: North Carolina (+20.8% growth, +5.0% brand interest), Kentucky (+17.9% growth, +5.0% brand interest), and Texas (+16.7% growth, +3.0% brand interest)
Chewy captured additional brand interest in 29 state markets, averaging +2.6% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Petco in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 26.0% | +4.0% | +0.0% |
| Denver CO | 1,523,659 | 33.0% | +10.0% | +0.0% |
| Charlotte NC | 1,124,890 | 20.0% | +5.3% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 24.0% | +4.4% | +9.1% |
| Nashville TN | 993,259 | 26.0% | +4.0% | +13.0% |
| Baltimore MD | 977,058 | 34.0% | +3.0% | +3.0% |
| San Antonio TX | 900,609 | 37.0% | +8.8% | +2.8% |
| Austin TX | 831,742 | 32.0% | +0.0% | +6.7% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 25.0% | +8.7% | +4.2% |
| Indianapolis IN | 1,026,188 | 24.0% | +9.1% | +4.4% |
| Jacksonville FL | 671,993 | 26.0% | +8.3% | +4.0% |
| Ft. Myers-Naples FL | 525,402 | 26.0% | +8.3% | +4.0% |
| Dayton OH | 418,047 | 21.0% | +16.7% | +5.0% |
| Omaha NE | 384,022 | 34.0% | +13.3% | +3.0% |
| Chattanooga TN | 341,284 | 34.0% | +6.3% | +3.0% |
| El Paso TX | 315,971 | 34.0% | +13.3% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 40.0% | +0.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 42.0% | +2.4% | +2.4% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 25.0% | +0.0% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 29.0% | +0.0% | +3.6% |
| Memphis TN | 547,706 | 43.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 69.0% | +0.0% | -2.8% |
| Green Bay-Appleton WI | 400,512 | 38.0% | +0.0% | +0.0% |
| Colorado Springs-Pueblo CO | 327,871 | 34.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
112
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 32.0% | -3.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 27.0% | -3.6% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 29.0% | -3.3% | -3.3% |
| Atlanta GA | 2,277,873 | 21.0% | +0.0% | -4.6% |
| Houston TX | 2,266,381 | 34.0% | -2.9% | -15.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | -3.5% | -9.7% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | -5.3% | -10.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 38.0% | -2.6% | -7.3% |
Brand Insights
Brand Insights for Petco in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Petco shows stable performance with 2.0% average growth across 210 markets (29.1% avg brand interest), with positive growth in 77 of 210 markets
Top performing markets for Petco demonstrate exceptional results in Ottumwa IA-Kirksville MO (+100.0% growth, 21.0% brand interest, +21.0% change), Columbus-Tupelo-West Point MS (+31.2% growth, 21.0% brand interest, +5.0% change), and Clarksburg-Weston WV (+21.7% growth, 28.0% brand interest, +5.0% change)
Petco has 14 markets with high growth (>15%), 36 markets with moderate growth (5-15%), 69 stable markets (0-5%), and 91 declining markets
Notable high-growth markets for Petco include Bluefield-Beckley-Oak Hill WV (+37.5% growth, 11.0% brand interest), Charlottesville VA (+20.0% growth, 18.0% brand interest), and Clarksburg-Weston WV (+21.7% growth, 28.0% brand interest)
Petco demonstrates strong market momentum with combined growth and brand interest gains in key markets: Clarksburg-Weston WV (+21.7% growth, +5.0% gain, 28.0% current brand interest), Columbus-Tupelo-West Point MS (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Ottumwa IA-Kirksville MO (+100.0% growth, +21.0% gain, 21.0% current brand interest)
Petco successfully defends strong market positions while maintaining brand interest growth in Clarksburg-Weston WV (maintained 28.0% brand interest, +21.7% growth), Columbus-Tupelo-West Point MS (maintained 21.0% brand interest, +31.2% growth), and Dayton OH (maintained 21.0% brand interest, +16.7% growth)
In small markets, Petco shows modest growth with notable brand interest: Bluefield-Beckley-Oak Hill WV (+37.5% growth, 11.0% brand interest) and Charlottesville VA (+20.0% growth, 18.0% brand interest)
Petco achieves significant brand interest gains in Clarksburg-Weston WV (+5.0% brand interest growth, now at 28.0%) and Columbus-Tupelo-West Point MS (+5.0% brand interest growth, now at 21.0%)
Petco shows accelerating brand interest growth in Bluefield-Beckley-Oak Hill WV (+37.5% growth, 11.0% brand interest) and Charlottesville VA (+20.0% growth, 18.0% brand interest)
Petco demonstrates emerging brand interest strength in Bluefield-Beckley-Oak Hill WV (+37.5% growth, 11.0% brand interest) and Charlottesville VA (+20.0% growth, 18.0% brand interest)
Petco maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.9% growth, 34.0% brand interest) and Bakersfield CA (-4.9% growth, 39.0% brand interest)
Petco faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.9% growth, 34.0% brand interest) and Alexandria LA (-5.6% growth, 34.0% brand interest)
Petco performance in major markets: Boston MA-Manchester NH (-5.3% growth, 36.0% brand interest, 2.6M TVHH), Chicago IL (-3.0% growth, 32.0% brand interest, 3.6M TVHH), and Dallas-Ft. Worth TX (-3.3% growth, 29.0% brand interest, 3.0M TVHH)
Petco shows positive brand interest growth in markets representing 29.5% of total TVHH coverage
Petco maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (34.0% brand interest, -1.0% change), Alexandria LA (34.0% brand interest, -2.0% change), and Bakersfield CA (39.0% brand interest, -2.0% change)
Petco achieves significant brand interest gains in Bluefield-Beckley-Oak Hill WV (+3.0% brand interest), Charlottesville VA (+3.0% brand interest), and Clarksburg-Weston WV (+5.0% brand interest)
Competitive Insights
Competitive Insights showcase how Petco performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Chewy demonstrates category leadership at dma level with 6.9% average brand interest growth, showing exceptional performance in Alexandria LA (+20.0%, 18.0% brand interest), Alpena MI (+100.0%, 100.0% brand interest), and Anchorage AK (+33.3%, 4.0% brand interest)
In high-growth dma markets, Chewy maintains an average brand interest of 29.2% with consistent performance across 31 markets
Chewy shows strong momentum with 6.9% average brand interest growth across key dma markets: Laredo TX (+133.3% growth, +4.0% brand interest), Alpena MI (+100.0% growth, +100.0% brand interest), and North Platte NE (+100.0% growth, +100.0% brand interest)
Chewy captured additional brand interest in 113 dma markets, averaging +4.8% brand interest growth in key growth dma
In direct competition, Chewy outperforms Petco with 16.1 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 12.0% brand interest, 10.3% growth), Bakersfield CA (gap: 25.0% brand interest, 1.8% growth), and Bangor ME (gap: 10.0% brand interest, 14.6% growth)
In select markets, PetSmart outperforms Petco despite weaker overall growth (-2.5% vs +2.0% overall): Abilene-Sweetwater TX (PetSmart leads: 49.0% share, -2.0% growth vs Petco: 34.0%, -2.9%), Alexandria LA (PetSmart leads: 48.0% share, -2.0% growth vs Petco: 34.0%, -5.6%), and Bakersfield CA (PetSmart leads: 47.0% share, +6.8% growth vs Petco: 39.0%, -4.9%)
In select markets, Petco outperforms Chewy despite weaker overall growth (+2.0% vs +6.9% overall): Albany-Schenectady-Troy NY (Petco: +4.8% growth vs Chewy: -5.6% growth), Bakersfield CA (Petco leads: 39.0% share, -4.9% growth vs Chewy: 14.0%, -6.7%), and Bangor ME (Petco: +3.5% growth vs Chewy: -11.1% growth)
In select markets, PetSmart outperforms Chewy despite weaker overall growth (-2.5% vs +6.9% overall): Albany-Schenectady-Troy NY (PetSmart leads: 44.0% share, +2.3% growth vs Chewy: 34.0%, -5.6%), Bakersfield CA (PetSmart leads: 47.0% share, +6.8% growth vs Chewy: 14.0%, -6.7%), and Bangor ME (PetSmart: +15.4% growth vs Chewy: -11.1% growth)
Petco successfully defends market leadership positions while maintaining brand interest growth in Clarksburg-Weston WV (maintained 28.0% brand interest, +21.7% growth), Salisbury MD (maintained 28.0% brand interest, +21.7% growth), and Sioux City IA (maintained 27.0% brand interest, +17.4% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 30.0% brand interest, +15.4% growth), Greenwood-Greenville MS (maintained 53.0% brand interest, +17.8% growth), and Twin Falls ID (maintained 49.0% brand interest, +19.5% growth)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +100.0% growth), Charlotte NC (maintained 26.0% brand interest, +18.2% growth), and Charlottesville VA (maintained 37.0% brand interest, +19.4% growth)
Petco maintains strong brand interest position in key markets: Baltimore MD (34.0% brand interest, +3.0% growth), Los Angeles CA (42.0% brand interest, +2.4% growth), and Nashville TN (26.0% brand interest, +4.0% growth)
PetSmart maintains strong brand interest position in key markets: Hartford & New Haven CT (27.0% brand interest, +3.9% growth), Miami-Ft. Lauderdale FL (44.0% brand interest, +2.3% growth), and Sacramento-Stockton-Modesto CA (43.0% brand interest, +4.9% growth)
Chewy maintains strong brand interest position in key markets: Charlotte NC (26.0% brand interest, +18.2% growth), Greenville-Spartanburg SC-Asheville NC-Anderson SC (31.0% brand interest, +19.2% growth), and Orlando-Daytona Beach-Melbourne FL (27.0% brand interest, +17.4% growth)
PetSmart dominates head-to-head competition against Petco in 134 of 161 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (49.0% vs 34.0% brand interest), Alexandria LA (48.0% vs 34.0% brand interest), and Bakersfield CA (47.0% vs 39.0% brand interest)
Petco dominates head-to-head competition against Chewy in 76 of 141 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (34.0% vs 17.0% brand interest), Alexandria LA (34.0% vs 18.0% brand interest), and Bakersfield CA (39.0% vs 14.0% brand interest)