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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Petco, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
160 DMAs
43 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
12 DMAs
2 States
|
Brand Insights
Brand Insights reveal Petco’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Petco shows strong performance with 13.7% average growth across 51 markets (37.2% avg brand interest), with positive growth in 47 of 51 markets
Top performing markets for Petco demonstrate exceptional results in West Virginia (+34.6% growth, 35.0% brand interest, +9.0% change), Vermont (+32.3% growth, 41.0% brand interest, +10.0% change), and Michigan (+28.6% growth, 27.0% brand interest, +6.0% change)
Petco has 22 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Petco include Arkansas (+17.6% growth, 40.0% brand interest), Florida (+17.9% growth, 33.0% brand interest), and Georgia (+19.1% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Petco, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
PetSmart demonstrates category leadership at state level with 20.6% average brand interest growth, showing exceptional performance in Alabama (+20.4%, 65.0% brand interest), Arizona (+17.0%, 62.0% brand interest), and Arkansas (+19.1%, 50.0% brand interest)
In high-growth state markets, PetSmart maintains an average brand interest of 51.6% with consistent performance across 43 markets
Petco shows strong momentum with 13.7% average brand interest growth across key state markets: West Virginia (+34.6% growth, +9.0% brand interest), Vermont (+32.3% growth, +10.0% brand interest), and Michigan (+28.6% growth, +6.0% brand interest)
Petco captured additional brand interest in 44 state markets, averaging +4.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Petco in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | +3.5% | +3.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 41.0% | +7.9% | +2.5% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 27.0% | +3.9% | +17.4% |
| Nashville TN | 993,259 | 28.0% | +3.7% | +12.0% |
| Salt Lake City UT | 975,902 | 41.0% | +5.1% | +2.5% |
| San Diego CA | 940,959 | 60.0% | +1.7% | +7.1% |
| Las Vegas NV | 739,704 | 34.0% | +3.0% | +9.7% |
| Green Bay-Appleton WI | 400,512 | 41.0% | +5.1% | +7.9% |
High Growth Priority
Large markets showing strong consistent growth
160
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 47.0% | +27.0% | +17.5% |
| Los Angeles CA | 4,962,377 | 47.0% | +14.6% | +14.6% |
| Chicago IL | 3,081,097 | 37.0% | +19.4% | +12.1% |
| Philadelphia PA | 2,642,616 | 29.0% | +11.5% | +3.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 32.0% | +6.7% | +6.7% |
| Atlanta GA | 2,277,873 | 23.0% | +21.1% | +9.5% |
| Houston TX | 2,266,381 | 39.0% | +11.4% | +11.4% |
| Boston MA-Manchester NH | 2,206,762 | 42.0% | +10.5% | +10.5% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 36.0% | +0.0% | +0.0% |
| Columbia-Jefferson City MO | 154,462 | 23.0% | +4.6% | -4.2% |
| Erie PA | 129,557 | 23.0% | +0.0% | +4.6% |
| Albany GA | 122,885 | 7.0% | +0.0% | +0.0% |
| Missoula MT | 110,645 | 35.0% | +0.0% | +0.0% |
| Yuma AZ-El Centro CA | 107,619 | 28.0% | +0.0% | +0.0% |
| Parkersburg WV | 53,788 | 0.0% | +0.0% | +0.0% |
| Zanesville OH | 28,849 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 70.0% | -1.4% | +1.5% |
| Macon GA | 213,027 | 3.0% | -40.0% | -50.0% |
| Montgomery (Selma) AL | 211,769 | 12.0% | -7.7% | +0.0% |
| Bakersfield CA | 210,103 | 38.0% | -2.6% | -7.3% |
| Lubbock TX | 145,733 | 7.0% | -22.2% | -22.2% |
| Anchorage AK | 137,029 | 53.0% | -8.6% | -5.4% |
| Terre Haute IN | 118,890 | 0.0% | -100.0% | -100.0% |
| Dothan AL | 89,769 | 0.0% | -100.0% | +0.0% |
Brand Insights
Brand Insights for Petco in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Petco shows strong performance with 16.9% average growth across 209 markets (33.3% avg brand interest), with positive growth in 181 of 209 markets
Top performing markets for Petco demonstrate exceptional results in Quincy IL-Hannibal MO-Keokuk IA (+56.8% growth, 69.0% brand interest, +25.0% change), Clarksburg-Weston WV (+50.0% growth, 33.0% brand interest, +11.0% change), and St. Joseph MO (+48.7% growth, 58.0% brand interest, +19.0% change)
Petco has 91 markets with high growth (>15%), 76 markets with moderate growth (5-15%), 28 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Petco include Albany GA (+100.0% growth, 7.0% brand interest), Albany-Schenectady-Troy NY (+17.4% growth, 27.0% brand interest), and Atlanta GA (+21.1% growth, 23.0% brand interest)
Petco demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+17.4% growth, +4.0% gain, 27.0% current brand interest), Atlanta GA (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Augusta GA (+19.4% growth, +6.0% gain, 37.0% current brand interest)
Petco successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 27.0% brand interest, +17.4% growth), Atlanta GA (maintained 23.0% brand interest, +21.1% growth), and Augusta GA (maintained 37.0% brand interest, +19.4% growth)
In large markets, Petco shows strong growth with moderate brand interest: Atlanta GA (+21.1% growth, 23.0% brand interest) and Chicago IL (+19.4% growth, 37.0% brand interest)
In medium markets, Petco shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (+17.4% growth, 27.0% brand interest) and Austin TX (+15.6% growth, 37.0% brand interest)
In small markets, Petco shows strong growth with moderate brand interest: Albany GA (+100.0% growth, 7.0% brand interest) and Augusta GA (+19.4% growth, 37.0% brand interest)
Petco maintains dominant market position with >35% brand interest in key markets: Honolulu HI (70.0% brand interest, 1.4% decline), Augusta GA (37.0% brand interest, +19.4% growth), and Austin TX (37.0% brand interest, +15.6% growth)
Petco achieves significant brand interest gains in Albany-Schenectady-Troy NY (+4.0% brand interest growth, now at 27.0%), Atlanta GA (+4.0% brand interest growth, now at 23.0%), and Augusta GA (+6.0% brand interest growth, now at 37.0%)
Petco shows accelerating brand interest growth in Albany GA (+100.0% growth, 7.0% brand interest) and Albany-Schenectady-Troy NY (+17.4% growth, 27.0% brand interest)
Petco demonstrates emerging brand interest strength in Albany GA (+100.0% growth, 7.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+22.2% growth, 11.0% brand interest)
Petco maintains stable brand interest performance in mature markets: Bakersfield CA (-2.6% growth, 38.0% brand interest) and Biloxi-Gulfport MS (-4.8% growth, 20.0% brand interest)
Petco faces growth challenges in historically strong markets: Anchorage AK (-8.6% growth, 53.0% brand interest) and Bakersfield CA (-2.6% growth, 38.0% brand interest)
Petco performance in major markets: Atlanta GA (+21.1% growth, 23.0% brand interest, 2.7M TVHH), Chicago IL (+19.4% growth, 37.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (+16.7% growth, 28.0% brand interest, 1.6M TVHH)
Competitive Insights
Competitive Insights showcase how Petco performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Petco can focus its competitive strategy.
PetSmart demonstrates category leadership at dma level with 17.9% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+25.6%, 54.0% brand interest), Albuquerque-Santa Fe NM (+23.4%, 58.0% brand interest), and Alexandria LA (+35.6%, 61.0% brand interest)
In high-growth dma markets, PetSmart maintains an average brand interest of 55.4% with consistent performance across 154 markets
Petco shows strong momentum with 16.9% average brand interest growth across key dma markets: Lafayette IN (+800.0% growth, +8.0% brand interest), Evansville IN (+125.0% growth, +5.0% brand interest), and Albany GA (+100.0% growth, +7.0% brand interest)
Petco captured additional brand interest in 167 dma markets, averaging +5.3% brand interest growth in key growth dma
PetSmart shows strong momentum with 17.9% average brand interest growth across key dma markets: Meridian MS (+107.1% growth, +15.0% brand interest), Johnstown-Altoona PA (+66.7% growth, +6.0% brand interest), and Dothan AL (+45.8% growth, +27.0% brand interest)
PetSmart captured additional brand interest in 195 dma markets, averaging +9.4% brand interest growth in key growth dma
In direct competition, PetSmart outperforms Petco with 28.3 percentage point brand interest advantage across 208 shared markets: Cheyenne WY-Scottsbluff NE (gap: 54.0% brand interest, 35.5% growth), Eureka CA (gap: 74.0% brand interest, 132.1% growth), and Fairbanks AK (gap: 100.0% brand interest, 131.6% growth)
In select markets, Petco outperforms PetSmart despite weaker overall growth (+16.9% vs +17.9% overall): Cheyenne WY-Scottsbluff NE (Petco leads: 70.0% share, +29.6% growth vs PetSmart: 16.0%, -5.9%), Eureka CA (Petco leads: 74.0% share, +32.1% growth vs PetSmart: 0.0%, -100.0%), and Fairbanks AK (Petco leads: 100.0% share, +31.6% growth vs PetSmart: 0.0%, -100.0%)
Petco successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 27.0% brand interest, +17.4% growth), Atlanta GA (maintained 23.0% brand interest, +21.1% growth), and Augusta GA (maintained 37.0% brand interest, +19.4% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 54.0% brand interest, +25.6% growth), Albuquerque-Santa Fe NM (maintained 58.0% brand interest, +23.4% growth), and Alexandria LA (maintained 61.0% brand interest, +35.6% growth)
Petco maintains strong brand interest position in key markets: Atlanta GA (23.0% brand interest, +21.1% growth), Austin TX (37.0% brand interest, +15.6% growth), and Chicago IL (37.0% brand interest, +19.4% growth)
PetSmart maintains strong brand interest position in key markets: Atlanta GA (66.0% brand interest, +15.8% growth), Austin TX (51.0% brand interest, +15.9% growth), and Baltimore MD (52.0% brand interest, +18.2% growth)
PetSmart dominates head-to-head competition against Petco in 153 of 180 competitive DMA markets, with superior brand interest in key battlegrounds: Bakersfield CA (55.0% vs 38.0% brand interest), Biloxi-Gulfport MS (73.0% vs 20.0% brand interest), and Dothan AL (86.0% vs 0.0% brand interest)
Petco dominates head-to-head competition against Chewy in 189 of 197 shared DMA markets, with superior brand interest in key battlegrounds: Anchorage AK (53.0% vs 2.0% brand interest), Bakersfield CA (38.0% vs 7.0% brand interest), and Biloxi-Gulfport MS (20.0% vs 7.0% brand interest)
PetSmart dominates head-to-head competition against Chewy in 199 of 203 shared DMA markets, with superior brand interest in key battlegrounds: Laredo TX (33.0% vs 3.0% brand interest), St. Joseph MO (42.0% vs 0.0% brand interest), and Albany-Schenectady-Troy NY (54.0% vs 19.0% brand interest)
PetSmart emerges as competitive threat to Petco with superior growth momentum (+17.9% vs +16.9%) across contested markets: Anchorage AK (PetSmart: +18.4% growth vs Petco: -8.6% growth), Bakersfield CA (PetSmart leads: 55.0% share, +17.0% growth vs Petco: 38.0%, -2.6%), and Biloxi-Gulfport MS (PetSmart leads: 73.0% share, +19.7% growth vs Petco: 20.0%, -4.8%)