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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chewy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
14 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
19 DMAs
9 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
13 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
22 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
35 DMAs
8 States
|
|
Monitor & Maintain
|
All other markets
|
103 DMAs
33 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
5 DMAs
|
Brand Insights
Brand Insights reveal Chewy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chewy shows strong performance with 11.1% average growth across 51 markets (24.2% avg brand interest), with positive growth in 46 of 51 markets
Top performing markets for Chewy demonstrate exceptional results in Minnesota (+50.0% growth, 27.0% brand interest, +9.0% brand interest change), Oregon (+19.1% growth, 25.0% brand interest, +4.0% brand interest change), and Virginia (+19.1% growth, 25.0% brand interest, +4.0% brand interest change)
Chewy has 14 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 1 declining market
Notable high-growth markets for Chewy include Alaska (+25.0% growth, 5.0% brand interest), Colorado (+15.0% growth, 23.0% brand interest), and Delaware (+16.7% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Chewy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chewy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy leads category performance with 11.1% average brand interest growth, particularly strong in Alaska (+25.0%, 5.0% brand interest), Colorado (+15.0%, 23.0% brand interest), and Delaware (+16.7%, 28.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 22.6% with consistent performance across 14 markets
Chewy shows strong momentum with 11.1% average brand interest growth across key markets: Minnesota (+50.0% growth, +9.0% brand interest), Alaska (+25.0% growth, +1.0% brand interest), and New Mexico (+22.2% growth, +4.0% brand interest)
Chewy captured additional brand interest in 38 markets, averaging +3.0% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Chewy in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 27.0% | +3.9% | -6.9% |
| Nashville TN | 1,028,315 | 23.0% | -4.2% | -4.2% |
| Baltimore MD | 1,011,542 | 21.0% | +5.0% | -4.6% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 28.0% | -3.5% | -6.7% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 21.0% | +5.0% | -4.6% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 27.0% | -3.6% | +3.9% |
| Louisville KY | 634,542 | 37.0% | +2.8% | -2.6% |
| Buffalo NY | 556,257 | 32.0% | +6.7% | -5.9% |
Emerging Market
Smaller markets showing strong growth potential
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilmington NC | 193,195 | 33.0% | +17.9% | +6.5% |
| Salisbury MD | 163,214 | 29.0% | +16.0% | +7.4% |
| Idaho Falls-Pocatello ID | 125,778 | 20.0% | +25.0% | +5.3% |
| Biloxi-Gulfport MS | 124,318 | 18.0% | +12.5% | +5.9% |
| Missoula MT | 114,550 | 22.0% | +22.2% | +4.8% |
| Charlottesville VA | 86,196 | 33.0% | +10.0% | +13.8% |
| Marquette MI | 77,176 | 44.0% | +37.5% | +2.3% |
| Grand Junction-Montrose CO | 68,966 | 26.0% | +30.0% | +36.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 584,232 | 26.0% | +8.3% | +4.0% |
| Richmond-Petersburg VA | 535,207 | 25.0% | +4.2% | +4.2% |
| Albany-Schenectady-Troy NY | 509,309 | 35.0% | +9.4% | +2.9% |
| Dayton OH | 432,802 | 37.0% | +15.6% | +2.8% |
| Madison WI | 400,136 | 40.0% | +17.7% | +2.6% |
| Portland-Auburn ME | 377,634 | 39.0% | +14.7% | +5.4% |
| Syracuse NY | 342,012 | 34.0% | +13.3% | +3.0% |
| Shreveport LA | 328,698 | 22.0% | +4.8% | +4.8% |
High Growth Priority
Large markets showing strong consistent growth
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 17.0% | +13.3% | +13.3% |
| Philadelphia PA | 2,735,885 | 26.0% | +13.0% | -3.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 20.0% | +25.0% | +5.3% |
| Atlanta GA | 2,358,268 | 22.0% | +10.0% | -8.3% |
| Houston TX | 2,346,370 | 15.0% | +15.4% | -6.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 22.0% | +10.0% | -4.4% |
| Boston MA-Manchester NH | 2,284,647 | 29.0% | +11.5% | +11.5% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 24.0% | +9.1% | -7.7% |
Maintain & Optimize
Stable markets with consistent performance
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 26.0% | +4.0% | +0.0% |
| Chicago IL | 3,189,842 | 20.0% | +5.3% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 18.0% | +5.9% | +0.0% |
| St. Louis MO | 1,104,541 | 20.0% | +5.3% | +0.0% |
| Hartford & New Haven CT | 892,461 | 26.0% | +4.0% | +0.0% |
| Austin TX | 861,098 | 20.0% | +0.0% | +0.0% |
| Cincinnati OH | 839,467 | 27.0% | +3.9% | +3.9% |
| Las Vegas NV | 765,811 | 17.0% | +6.3% | -5.6% |
Monitor & Maintain
All other markets
103
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 30.0% | +3.5% | +7.1% |
| Oklahoma City OK | 654,139 | 18.0% | +12.5% | -5.3% |
| Albuquerque-Santa Fe NM | 634,260 | 24.0% | +14.3% | +0.0% |
| Fresno-Visalia CA | 558,026 | 13.0% | +8.3% | -7.1% |
| Tucson (Sierra Vista) AZ | 431,693 | 21.0% | +16.7% | +0.0% |
| Honolulu HI | 426,184 | 3.0% | +0.0% | +0.0% |
| Spokane WA | 424,081 | 22.0% | +4.8% | -15.4% |
| Des Moines-Ames IA | 415,633 | 23.0% | +4.6% | -8.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,164,592 | 22.0% | +4.8% | -12.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 22.0% | +4.8% | -12.0% |
| Indianapolis IN | 1,062,406 | 23.0% | -11.5% | -17.9% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 23.0% | -8.0% | -11.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 29.0% | +0.0% | -9.4% |
Brand Insights
Brand Insights for Chewy in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chewy shows strong performance with 9.6% average growth across 206 markets (25.9% avg brand interest), with positive growth in 171 of 206 markets
Top performing markets for Chewy demonstrate exceptional results in Casper-Riverton WY (+38.9% growth, 25.0% brand interest, +7.0% brand interest change), Marquette MI (+37.5% growth, 44.0% brand interest, +12.0% brand interest change), and Medford-Klamath Falls OR (+35.0% growth, 27.0% brand interest, +7.0% brand interest change)
Chewy has 46 markets with high growth (>15%), 98 markets with moderate growth (5-15%), 44 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Chewy include Abilene-Sweetwater TX (+33.3% growth, 16.0% brand interest), Alexandria LA (+44.4% growth, 13.0% brand interest), and Baton Rouge LA (+21.4% growth, 17.0% brand interest)
Chewy maintains strong brand interest positions in key markets: Clarksburg-Weston WV (52.0% brand interest, -1.0% change), Lima OH (34.0% brand interest, -2.0% change), and Presque Isle ME (73.0% brand interest, -2.0% change)
Chewy shows positive brand interest momentum in 171 markets, notably in Abilene-Sweetwater TX (+4.0% brand interest), Alexandria LA (+4.0% brand interest), Baton Rouge LA (+3.0% brand interest)
Chewy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+16.7% growth, +4.0% gain, 28.0% current brand interest), Casper-Riverton WY (+38.9% growth, +7.0% gain, 25.0% current brand interest), and Cheyenne WY-Scottsbluff NE (+18.2% growth, +4.0% gain, 26.0% current brand interest)
Chewy successfully defends strong market positions while maintaining brand interest growth in Bend OR (maintained 28.0% brand interest, +16.7% growth), Cheyenne WY-Scottsbluff NE (maintained 26.0% brand interest, +18.2% growth), and Cleveland-Akron (Canton) OH (maintained 29.0% brand interest, +16.0% growth)
In medium markets, Chewy shows strong growth with notable brand interest: Greensboro-High Point-Winston Salem NC (-3.6% decline, 27.0% brand interest) and Greenville-Spartanburg SC-Asheville NC-Anderson SC (-8.0% decline, 23.0% brand interest)
In small markets, Chewy shows strong growth with notable brand interest: Beaumont-Port Arthur TX (-5.6% decline, 17.0% brand interest) and Bowling Green KY (-9.1% decline, 20.0% brand interest)
Chewy maintains consistent performance with steady growth and stable brand interest across 46% of markets, exemplified by Boise ID (+15.0% growth, +3.0% brand interest), Columbia-Jefferson City MO (+15.0% growth, +3.0% brand interest), and Portland OR (+15.0% growth, +3.0% brand interest)
Chewy maintains dominant market position with >35% brand interest in key markets: Clarksburg-Weston WV (52.0% brand interest, -1.9% change) and Presque Isle ME (73.0% brand interest, -2.7% change)
Chewy achieves significant brand interest gains in Casper-Riverton WY (+7.0% brand interest growth, now at 25.0%) and Dayton OH (+5.0% brand interest growth, now at 37.0%)
Chewy shows accelerating brand interest growth in Abilene-Sweetwater TX (+33.3% growth, 16.0% brand interest) and Alexandria LA (+44.4% growth, 13.0% brand interest)
Chewy demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+33.3% growth, 16.0% brand interest) and Alexandria LA (+44.4% growth, 13.0% brand interest)
Chewy maintains stable brand interest performance in mature markets: Clarksburg-Weston WV (-1.9% decline, 52.0% brand interest) and Columbus OH (-3.5% decline, 28.0% brand interest)
Competitive Insights
Competitive Insights showcase how Chewy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chewy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chewy can focus its competitive strategy.
Chewy demonstrates category dominance with 9.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 16.0% brand interest), Alexandria LA (+44.4%, 13.0% brand interest), and Baton Rouge LA (+21.4%, 17.0% brand interest)
In high-growth markets, Chewy maintains an average brand interest of 24.2% with consistent performance across 46 markets
Chewy shows strong momentum with 9.6% average brand interest growth across key markets: Alexandria LA (+44.4% growth, +4.0% brand interest), Zanesville OH (+43.8% growth, +7.0% brand interest), and Great Falls MT (+41.2% growth, +7.0% brand interest)
Chewy captured additional brand interest in 141 markets, averaging +2.9% brand interest growth in key growth markets
Petco maintains market dominance with an average 40.3% brand interest across key markets: Bakersfield CA (38.0% brand interest, +2.7% growth), Bangor ME (32.0% brand interest, +3.2% growth), and Colorado Springs-Pueblo CO (34.0% brand interest, +3.0% growth)
PetSmart maintains market dominance with an average 47.8% brand interest across key markets: Austin TX (50.0% brand interest, +2.0% growth), Billings, MT (60.0% brand interest, +1.7% growth), and Charleston SC (47.0% brand interest, +2.2% growth)
Chewy maintains market dominance with an average 36.4% brand interest across key markets: Dayton OH (37.0% brand interest, +15.6% growth), Lafayette IN (35.0% brand interest, +25.0% growth), and Madison WI (40.0% brand interest, +17.6% growth)
PetSmart dominates in 108 of 190 key battleground markets against Petco, notably in Albany-Schenectady-Troy NY (23.0% vs 42.0% brand interest), Albuquerque-Santa Fe NM (28.0% vs 48.0% brand interest), and Alexandria LA (35.0% vs 52.0% brand interest)
Chewy dominates in 166 of 190 key battleground markets against Petco, notably in Albany-Schenectady-Troy NY (23.0% vs 35.0% brand interest), Albuquerque-Santa Fe NM (28.0% vs 24.0% brand interest), and Alexandria LA (35.0% vs 13.0% brand interest)
Chewy dominates in 174 of 202 key battleground markets against PetSmart, notably in Abilene-Sweetwater TX (49.0% vs 16.0% brand interest), Albany GA (65.0% vs 26.0% brand interest), and Albany-Schenectady-Troy NY (42.0% vs 35.0% brand interest)
Petco successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 28.0% brand interest, +0.0% decline), Anchorage AK (maintained 56.0% brand interest, +0.0% decline), and Bakersfield CA (maintained 38.0% brand interest, +2.7% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in San Diego CA (maintained 29.0% brand interest, +16.0% growth), Anchorage AK (maintained 41.0% brand interest, +0.0% decline), and Augusta GA (maintained 50.0% brand interest, +0.0% decline)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 28.0% brand interest, +16.7% growth), Cheyenne WY-Scottsbluff NE (maintained 26.0% brand interest, +18.2% growth), and Cleveland-Akron (Canton) OH (maintained 29.0% brand interest, +16.0% growth)
PetSmart emerges as competitive challenger to Petco with superior brand interest growth rates in Medford-Klamath Falls OR (-5.4% vs -11.6% growth), Meridian MS (+23.1% vs -12.1% growth), and San Diego CA (+16.0% vs -9.7% growth)
Chewy emerges as competitive challenger to Petco with superior brand interest growth rates in Lima OH (-5.6% vs -18.8% growth), Abilene-Sweetwater TX (+33.3% vs +6.1% growth), and Alexandria LA (+44.4% vs -7.9% growth)
Petco emerges as competitive challenger to PetSmart with superior brand interest growth rates in Grand Junction-Montrose CO (-2.9% vs -11.1% growth), Evansville IN (+20.0% vs -6.0% growth), and Flint-Saginaw-Bay City MI (+40.0% vs -4.9% growth)