Southwest Airlines
Company
Southwest Airlines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Southwest Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
12 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
16 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
176 DMAs
41 States
|
Brand Insights
Brand Insights reveal Southwest Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Southwest Airlines shows challenging performance with -1.1% average growth across 51 markets (22.5% avg brand interest), with positive growth in 12 of 51 markets
Southwest Airlines has 0 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 18 declining markets
Southwest Airlines successfully defends strong market positions while maintaining brand interest growth in Indiana (maintained 33.0% brand interest, +3.1% growth), Louisiana (maintained 31.0% brand interest, +3.3% growth), and New Mexico (maintained 48.0% brand interest, +2.1% growth)
Southwest Airlines maintains dominant market position with >35% brand interest in key markets: Kansas (38.0% brand interest, +0.0% growth), Maryland (41.0% brand interest, +0.0% growth), and Missouri (46.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For Southwest Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Southwest Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines dominates head-to-head competition against United Airlines in 30 of 34 shared state markets, with superior brand interest in key battlegrounds: Kentucky (30.0% vs 13.0% brand interest), New Mexico (26.0% vs 14.0% brand interest), and North Carolina (49.0% vs 11.0% brand interest)
American Airlines dominates head-to-head competition against Southwest Airlines in 26 of 33 shared state markets, with superior brand interest in key battlegrounds: New Jersey (23.0% vs 4.0% brand interest), North Carolina (49.0% vs 12.0% brand interest), and South Carolina (42.0% vs 12.0% brand interest)
Delta Air Lines dominates head-to-head competition against United Airlines in 30 of 36 shared state markets, with superior brand interest in key battlegrounds: Alabama (40.0% vs 12.0% brand interest), Alaska (47.0% vs 18.0% brand interest), and Arkansas (25.0% vs 13.0% brand interest)
Delta Air Lines emerges as competitive threat to American Airlines with superior growth momentum (+4.1% vs +3.0%) across contested markets: Kentucky (Delta Air Lines leads: 33.0% share, +3.1% growth vs American Airlines: 30.0%, -9.1%) and Minnesota (Delta Air Lines leads: 68.0% share, +3.0% growth vs American Airlines: 13.0%, -7.1%)
Investment Recommendations
Strategic recommendations for Southwest Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 11.0% | +10.0% | -15.4% |
| Cincinnati OH | 810,849 | 12.0% | +9.1% | -20.0% |
| Milwaukee WI | 765,170 | 38.0% | +8.6% | -11.6% |
| Ft. Myers-Naples FL | 525,402 | 24.0% | +9.1% | -14.3% |
| Tulsa OK | 462,154 | 29.0% | +7.4% | -14.7% |
| Madison WI | 386,495 | 14.0% | +7.7% | -12.5% |
| Burlington VT-Plattsburgh NY | 306,170 | 14.0% | +7.7% | -17.7% |
| Wausau-Rhinelander WI | 160,633 | 14.0% | +7.7% | -22.2% |
High Growth Priority
Large markets showing strong consistent growth
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 29.0% | +11.5% | -6.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 12.0% | +20.0% | -20.0% |
| Louisville KY | 612,910 | 31.0% | +10.7% | -8.8% |
| Roanoke-Lynchburg VA | 387,932 | 10.0% | +11.1% | -16.7% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 15.0% | +15.4% | -25.0% |
| Macon GA | 213,027 | 20.0% | +11.1% | -4.8% |
| Medford-Klamath Falls OR | 155,635 | 11.0% | +22.2% | -8.3% |
| Rockford IL | 154,224 | 21.0% | +16.7% | -19.2% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 8.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 30.0% | +3.5% | -3.2% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 42.0% | +0.0% | -2.3% |
| Amarillo TX | 167,518 | 41.0% | +0.0% | -2.4% |
| Yuma AZ-El Centro CA | 107,619 | 28.0% | +3.7% | -3.5% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 40.0% | +2.6% | -4.8% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
176
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 24.0% | -7.7% | -17.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 24.0% | -4.0% | -11.1% |
| Atlanta GA | 2,277,873 | 12.0% | -14.3% | -25.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | -5.0% | -17.4% |
| Boston MA-Manchester NH | 2,206,762 | 13.0% | +0.0% | -18.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | -6.7% | -15.2% |
| Phoenix AZ | 1,818,040 | 36.0% | -5.3% | -7.7% |
| Seattle-Tacoma WA | 1,798,974 | 13.0% | -7.1% | -27.8% |
Brand Insights
Brand Insights for Southwest Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Southwest Airlines shows challenging performance with -2.0% average growth across 210 markets (21.8% avg brand interest), with positive growth in 51 of 210 markets
Top performing markets for Southwest Airlines demonstrate exceptional results in Ottumwa IA-Kirksville MO (+45.0% growth, 29.0% brand interest, +9.0% change), Greenwood-Greenville MS (+33.3% growth, 24.0% brand interest, +6.0% change), and North Platte NE (+31.6% growth, 25.0% brand interest, +6.0% change)
Southwest Airlines has 9 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 66 stable markets (0-5%), and 111 declining markets
Notable high-growth markets for Southwest Airlines include Davenport IA-Rock Island-Moline IL (+15.4% growth, 15.0% brand interest), Greenwood-Greenville MS (+33.3% growth, 24.0% brand interest), and Helena MT (+16.7% growth, 14.0% brand interest)
Southwest Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Greenwood-Greenville MS (+33.3% growth, +6.0% gain, 24.0% current brand interest), North Platte NE (+31.6% growth, +6.0% gain, 25.0% current brand interest), and Ottumwa IA-Kirksville MO (+45.0% growth, +9.0% gain, 29.0% current brand interest)
Southwest Airlines successfully defends strong market positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 24.0% brand interest, +33.3% growth), North Platte NE (maintained 25.0% brand interest, +31.6% growth), and Ottumwa IA-Kirksville MO (maintained 29.0% brand interest, +45.0% growth)
Southwest Airlines maintains dominant market position with >35% brand interest in key markets: El Paso TX (53.0% brand interest, 1.9% decline), Albany-Schenectady-Troy NY (37.0% brand interest, +2.8% growth), and Albuquerque-Santa Fe NM (44.0% brand interest, +2.3% growth)
Southwest Airlines achieves significant brand interest gains in Greenwood-Greenville MS (+6.0% brand interest growth, now at 24.0%), North Platte NE (+6.0% brand interest growth, now at 25.0%), and Ottumwa IA-Kirksville MO (+9.0% brand interest growth, now at 29.0%)
Southwest Airlines shows accelerating brand interest growth in Davenport IA-Rock Island-Moline IL (+15.4% growth, 15.0% brand interest) and Greenwood-Greenville MS (+33.3% growth, 24.0% brand interest)
Southwest Airlines demonstrates emerging brand interest strength in Davenport IA-Rock Island-Moline IL (+15.4% growth, 15.0% brand interest) and Helena MT (+16.7% growth, 14.0% brand interest)
Southwest Airlines maintains stable brand interest performance in mature markets: Austin TX (-2.8% growth, 35.0% brand interest) and Birmingham AL (-3.7% growth, 26.0% brand interest)
Southwest Airlines faces growth challenges in historically strong markets: Austin TX (-2.8% growth, 35.0% brand interest) and Baltimore MD (-5.7% growth, 50.0% brand interest)
Southwest Airlines performance in major markets: Atlanta GA (-14.3% growth, 12.0% brand interest, 2.7M TVHH), Baltimore MD (-5.7% growth, 50.0% brand interest, 1.1M TVHH), and Columbus OH (-5.7% growth, 33.0% brand interest, 1.0M TVHH)
Southwest Airlines shows positive brand interest growth in markets representing 20.4% of total TVHH coverage
Southwest Airlines maintains strong brand interest positions (>30% share) in key markets: Austin TX (35.0% brand interest, -1.0% change), Baltimore MD (50.0% brand interest, -3.0% change), and Birmingham AL (26.0% brand interest, -1.0% change)
Southwest Airlines achieves significant brand interest gains in Davenport IA-Rock Island-Moline IL (+2.0% brand interest), Greenwood-Greenville MS (+6.0% brand interest), and Helena MT (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Southwest Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Southwest Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Southwest Airlines can focus its competitive strategy.
Delta Air Lines demonstrates category leadership at dma level with 6.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+44.4%, 13.0% brand interest), Alpena MI (+26.8%, 71.0% brand interest), and Amarillo TX (+20.0%, 6.0% brand interest)
In high-growth dma markets, Delta Air Lines maintains an average brand interest of 21.6% with consistent performance across 30 markets
Delta Air Lines shows strong momentum with 6.1% average brand interest growth across key dma markets: Lubbock TX (+100.0% growth, +3.0% brand interest), North Platte NE (+100.0% growth, +12.0% brand interest), and Laredo TX (+66.7% growth, +6.0% brand interest)
Delta Air Lines captured additional brand interest in 99 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Delta Air Lines outperforms American Airlines with 15.7 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 5.0% brand interest, 16.9% growth), Anchorage AK (gap: 22.0% brand interest, 14.5% growth), and Bowling Green KY (gap: 4.0% brand interest, 12.9% growth)
In select markets, United Airlines outperforms American Airlines despite weaker overall growth (-5.2% vs +2.3% overall): Clarksburg-Weston WV (United Airlines: +10.0% growth vs American Airlines: -14.7% growth)
In select markets, Southwest Airlines outperforms American Airlines despite weaker overall growth (-2.0% vs +2.3% overall): Baton Rouge LA (Southwest Airlines: +3.6% growth vs American Airlines: -3.3% growth), Cincinnati OH (Southwest Airlines: +9.1% growth vs American Airlines: -3.6% growth), and Clarksburg-Weston WV (Southwest Airlines: +13.0% growth vs American Airlines: -14.7% growth)
In select markets, Southwest Airlines outperforms United Airlines despite weaker overall growth (-2.0% vs -5.2% overall): Albany-Schenectady-Troy NY (Southwest Airlines leads: 37.0% share, +2.8% growth vs United Airlines: 14.0%, -17.6%) and Albuquerque-Santa Fe NM (Southwest Airlines leads: 44.0% share, +2.3% growth vs United Airlines: 16.0%, -5.9%)
In select markets, American Airlines outperforms Delta Air Lines despite weaker overall growth (+2.3% vs +6.1% overall): Albany-Schenectady-Troy NY (American Airlines leads: 27.0% share, +12.5% growth vs Delta Air Lines: 22.0%, -4.3%), Anchorage AK (American Airlines: +12.5% growth vs Delta Air Lines: -2.0% growth), and Bowling Green KY (American Airlines leads: 25.0% share, +4.2% growth vs Delta Air Lines: 21.0%, -8.7%)
In select markets, United Airlines outperforms Delta Air Lines despite weaker overall growth (-5.2% vs +6.1% overall): Butte-Bozeman MT (United Airlines: +11.1% growth vs Delta Air Lines: -5.3% growth), Casper-Riverton WY (United Airlines leads: 61.0% share, +7.0% growth vs Delta Air Lines: 13.0%, -23.5%), and Denver CO (United Airlines leads: 42.0% share, +2.4% growth vs Delta Air Lines: 12.0%, -7.7%)
In select markets, Southwest Airlines outperforms Delta Air Lines despite weaker overall growth (-2.0% vs +6.1% overall): Albany-Schenectady-Troy NY (Southwest Airlines leads: 37.0% share, +2.8% growth vs Delta Air Lines: 22.0%, -4.3%), Bowling Green KY (Southwest Airlines leads: 45.0% share, +2.3% growth vs Delta Air Lines: 21.0%, -8.7%), and Columbia-Jefferson City MO (Southwest Airlines leads: 38.0% share, +8.6% growth vs Delta Air Lines: 15.0%, -6.2%)
In select markets, United Airlines outperforms Southwest Airlines despite weaker overall growth (-5.2% vs -2.0% overall): Baltimore MD (United Airlines: +6.7% growth vs Southwest Airlines: -5.7% growth)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 26.0% brand interest, +18.2% growth), Juneau AK (maintained 44.0% brand interest, +15.8% growth), and Meridian MS (maintained 37.0% brand interest, +32.1% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Twin Falls ID (maintained 29.0% brand interest, +45.0% growth), Denver CO (maintained 42.0% brand interest, +2.4% growth), and South Bend-Elkhart IN (maintained 25.0% brand interest, +4.2% growth)
Delta Air Lines successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 71.0% brand interest, +26.8% growth), Binghamton NY (maintained 38.0% brand interest, +15.2% growth), and Erie PA (maintained 21.0% brand interest, +16.7% growth)
Southwest Airlines successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 24.0% brand interest, +33.3% growth), North Platte NE (maintained 25.0% brand interest, +31.6% growth), and Ottumwa IA-Kirksville MO (maintained 29.0% brand interest, +45.0% growth)