Southwest Airlines
Company
Southwest Airlines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Southwest Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
20 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
11 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
137 DMAs
34 States
|
Brand Insights
Brand Insights reveal Southwest Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Southwest Airlines shows challenging performance with -1.1% average growth across 51 markets (21.7% avg brand interest), with positive growth in 7 of 51 markets
Southwest Airlines has 2 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for Southwest Airlines include Alaska (+50.0% growth, 6.0% brand interest) and North Dakota (+25.0% growth, 5.0% brand interest)
Southwest Airlines successfully defends strong market positions while maintaining brand interest growth in Arizona (maintained 36.0% brand interest, +2.9% growth), Missouri (maintained 45.0% brand interest, +2.3% growth), and Oklahoma (maintained 34.0% brand interest, +3.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For Southwest Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Southwest Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
United Airlines demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Connecticut (+25.0%, 20.0% brand interest), Kentucky (+28.6%, 18.0% brand interest), and Michigan (+36.4%, 15.0% brand interest)
In high-growth state markets, United Airlines maintains an average brand interest of 17.9% with consistent performance across 8 markets
United Airlines shows strong momentum with 6.7% average brand interest growth across key state markets: Michigan (+36.4% growth, +4.0% brand interest), Kentucky (+28.6% growth, +4.0% brand interest), and New Mexico (+28.6% growth, +4.0% brand interest)
United Airlines captured additional brand interest in 26 state markets, averaging +2.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Southwest Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +7.7% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 14.0% | +7.7% | -6.7% |
| Salt Lake City UT | 975,902 | 18.0% | +5.9% | +0.0% |
| San Diego CA | 940,959 | 38.0% | +0.0% | +5.6% |
| Tulsa OK | 462,154 | 31.0% | -3.1% | +6.9% |
| Honolulu HI | 411,655 | 30.0% | +7.1% | -3.2% |
| Roanoke-Lynchburg VA | 387,932 | 10.0% | +0.0% | +11.1% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 30.0% | +3.5% | +3.5% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 9.0% | +12.5% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +11.1% | -16.7% |
| Charlotte NC | 1,124,890 | 8.0% | +14.3% | +14.3% |
| Knoxville TN | 475,703 | 14.0% | +27.3% | +16.7% |
| Green Bay-Appleton WI | 400,512 | 17.0% | +13.3% | -5.6% |
| Springfield MO | 386,138 | 19.0% | +11.8% | -5.0% |
| Syracuse NY | 330,353 | 8.0% | +14.3% | -38.5% |
| Tri-Cities TN-VA | 281,792 | 9.0% | +12.5% | -10.0% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 26.0% | +4.0% | -3.7% |
| Philadelphia PA | 2,642,616 | 10.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 37.0% | +2.8% | +2.8% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 10.0% | +0.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 31.0% | +0.0% | +0.0% |
| Baltimore MD | 977,058 | 52.0% | +0.0% | +0.0% |
| Kansas City MO | 866,618 | 46.0% | +0.0% | +2.2% |
Turnaround Priority
Markets requiring immediate attention / improvement
137
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | +0.0% | -12.5% |
| Chicago IL | 3,081,097 | 23.0% | -14.8% | -20.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 23.0% | +0.0% | -11.5% |
| Atlanta GA | 2,277,873 | 13.0% | +0.0% | -7.1% |
| Houston TX | 2,266,381 | 28.0% | -3.5% | -12.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | -5.0% | -5.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 29.0% | +0.0% | -3.3% |
| Denver CO | 1,523,659 | 32.0% | -8.6% | -11.1% |
Brand Insights
Brand Insights for Southwest Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Southwest Airlines shows stable performance with 0.2% average growth across 209 markets (21.3% avg brand interest), with positive growth in 49 of 209 markets
Top performing markets for Southwest Airlines demonstrate exceptional results in Yuma AZ-El Centro CA (+15.4% growth, 30.0% brand interest, +4.0% change), Lima OH (+13.6% growth, 25.0% brand interest, +3.0% change), and North Platte NE (+10.3% growth, 32.0% brand interest, +3.0% change)
Southwest Airlines has 14 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 71 stable markets (0-5%), and 97 declining markets
Notable high-growth markets for Southwest Airlines include Alexandria LA (+30.0% growth, 13.0% brand interest), Anchorage AK (+66.7% growth, 5.0% brand interest), and Billings, MT (+25.0% growth, 10.0% brand interest)
Southwest Airlines successfully defends strong market positions while maintaining brand interest growth in Yuma AZ-El Centro CA (maintained 30.0% brand interest, +15.4% growth), Beaumont-Port Arthur TX (maintained 27.0% brand interest, +3.9% growth), and Bowling Green KY (maintained 43.0% brand interest, +2.4% growth)
In small markets, Southwest Airlines shows modest growth with notable brand interest: Alexandria LA (+30.0% growth, 13.0% brand interest) and Anchorage AK (+66.7% growth, 5.0% brand interest)
Southwest Airlines maintains dominant market position with >35% brand interest in key markets: El Paso TX (53.0% brand interest, 1.9% decline), Baltimore MD (52.0% brand interest, +0.0% growth), and Bowling Green KY (43.0% brand interest, +2.4% growth)
Southwest Airlines achieves significant brand interest gains in Yuma AZ-El Centro CA (+4.0% brand interest growth, now at 30.0%), Victoria TX (+3.0% brand interest growth, now at 38.0%), and Lima OH (+3.0% brand interest growth, now at 25.0%)
Southwest Airlines shows accelerating brand interest growth in Alexandria LA (+30.0% growth, 13.0% brand interest) and Anchorage AK (+66.7% growth, 5.0% brand interest)
Southwest Airlines demonstrates emerging brand interest strength in Alexandria LA (+30.0% growth, 13.0% brand interest) and Anchorage AK (+66.7% growth, 5.0% brand interest)
Southwest Airlines maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.9% growth, 34.0% brand interest) and Amarillo TX (-5.0% growth, 38.0% brand interest)
Southwest Airlines faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.9% growth, 34.0% brand interest) and Albuquerque-Santa Fe NM (-6.4% growth, 44.0% brand interest)
Southwest Airlines performance in major markets: Chicago IL (-14.8% growth, 23.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-9.1% growth, 20.0% brand interest, 1.6M TVHH), and Columbus OH (-6.2% growth, 30.0% brand interest, 1.0M TVHH)
Southwest Airlines shows positive brand interest growth in markets representing 22.2% of total TVHH coverage
Southwest Airlines maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (34.0% brand interest, -1.0% change), Albuquerque-Santa Fe NM (44.0% brand interest, -3.0% change), and Amarillo TX (38.0% brand interest, -2.0% change)
Southwest Airlines achieves significant brand interest gains in Alexandria LA (+3.0% brand interest), Anchorage AK (+2.0% brand interest), and Billings, MT (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Southwest Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Southwest Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Southwest Airlines can focus its competitive strategy.
United Airlines demonstrates category leadership at dma level with 7.4% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+42.9%, 30.0% brand interest), Alexandria LA (+30.8%, 17.0% brand interest), and Augusta GA (+28.6%, 9.0% brand interest)
In high-growth dma markets, United Airlines maintains an average brand interest of 19.5% with consistent performance across 42 markets
United Airlines shows strong momentum with 7.4% average brand interest growth across key dma markets: Mankato MN (+85.7% growth, +6.0% brand interest), Tri-Cities TN-VA (+54.5% growth, +6.0% brand interest), and Detroit MI (+50.0% growth, +4.0% brand interest)
United Airlines captured additional brand interest in 111 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, United Airlines outperforms American Airlines with 14.3 percentage point brand interest advantage across 209 shared markets: Billings, MT (gap: 16.0% brand interest, 21.8% growth), Casper-Riverton WY (gap: 54.0% brand interest, 12.2% growth), and Charlottesville VA (gap: 1.0% brand interest, 19.2% growth)
In select markets, Delta Air Lines outperforms American Airlines despite weaker overall growth (-0.9% vs +0.5% overall): Augusta GA (Delta Air Lines leads: 51.0% share, +2.0% growth vs American Airlines: 30.0%, -6.2%) and Baltimore MD (Delta Air Lines leads: 16.0% share, +6.7% growth vs American Airlines: 15.0%, -11.8%)
In select markets, Southwest Airlines outperforms American Airlines despite weaker overall growth (+0.2% vs +0.5% overall): Binghamton NY (Southwest Airlines: +25.0% growth vs American Airlines: -3.1% growth) and Bowling Green KY (Southwest Airlines leads: 43.0% share, +2.4% growth vs American Airlines: 22.0%, -15.4%)
In select markets, American Airlines outperforms United Airlines despite weaker overall growth (+0.5% vs +7.4% overall): Billings, MT (American Airlines: +16.7% growth vs United Airlines: -5.1% growth), Charlottesville VA (American Airlines leads: 32.0% share, +10.3% growth vs United Airlines: 31.0%, -8.8%), and Chico-Redding CA (American Airlines: +6.2% growth vs United Airlines: -3.5% growth)
In select markets, Delta Air Lines outperforms United Airlines despite weaker overall growth (-0.9% vs +7.4% overall): Casper-Riverton WY (Delta Air Lines: +33.3% growth vs United Airlines: -6.0% growth) and Des Moines-Ames IA (Delta Air Lines leads: 25.0% share, +4.2% growth vs United Airlines: 24.0%, -4.0%)
In select markets, Southwest Airlines outperforms United Airlines despite weaker overall growth (+0.2% vs +7.4% overall): Billings, MT (Southwest Airlines: +25.0% growth vs United Airlines: -5.1% growth), Casper-Riverton WY (Southwest Airlines: +20.0% growth vs United Airlines: -6.0% growth), and Charlottesville VA (Southwest Airlines: +12.5% growth vs United Airlines: -8.8% growth)
In select markets, American Airlines outperforms Delta Air Lines despite weaker overall growth (+0.5% vs -0.9% overall): Albany GA (American Airlines: +5.0% growth vs Delta Air Lines: -1.7% growth) and Albany-Schenectady-Troy NY (American Airlines leads: 25.0% share, +4.2% growth vs Delta Air Lines: 23.0%, -4.2%)
In select markets, Southwest Airlines outperforms Delta Air Lines despite weaker overall growth (+0.2% vs -0.9% overall): Alexandria LA (Southwest Airlines: +30.0% growth vs Delta Air Lines: -20.5% growth)
In select markets, American Airlines outperforms Southwest Airlines despite weaker overall growth (+0.5% vs +0.2% overall): Albany-Schenectady-Troy NY (American Airlines: +4.2% growth vs Southwest Airlines: -2.9% growth) and Albuquerque-Santa Fe NM (American Airlines: +4.0% growth vs Southwest Airlines: -6.4% growth)
In select markets, Delta Air Lines outperforms Southwest Airlines despite weaker overall growth (-0.9% vs +0.2% overall): Augusta GA (Delta Air Lines leads: 51.0% share, +2.0% growth vs Southwest Airlines: 10.0%, -9.1%) and Austin TX (Delta Air Lines: +5.0% growth vs Southwest Airlines: -2.8% growth)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 21.0% brand interest, +16.7% growth), Glendive MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 22.0% brand interest, +15.8% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 30.0% brand interest, +42.9% growth), Charleston-Huntington WV (maintained 23.0% brand interest, +21.1% growth), and Clarksburg-Weston WV (maintained 27.0% brand interest, +17.4% growth)