Southwest Airlines
Company
Southwest Airlines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Southwest Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
22 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
26 DMAs
9 States
|
|
Monitor & Maintain
|
All other markets
|
135 DMAs
41 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
20 DMAs
|
Brand Insights
Brand Insights reveal Southwest Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Southwest Airlines shows challenging performance with -0.6% average growth across 51 markets (22.9% avg brand interest), with positive growth in 9 of 51 markets
Top performing markets for Southwest Airlines demonstrate exceptional results in Mississippi (+13.0% growth, 26.0% brand interest, +3.0% brand interest change) and Rhode Island (+12.5% growth, 36.0% brand interest, +4.0% brand interest change)
Southwest Airlines has 1 market with high growth (>15%), 5 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Southwest Airlines include North Dakota (+25.0% growth, 5.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For Southwest Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Southwest Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines leads category performance with 3.2% average brand interest growth, particularly strong in Alaska (+25.0%, 25.0% brand interest), Idaho (+23.1%, 16.0% brand interest), and New Hampshire (+28.0%, 32.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 21.8% with consistent performance across 4 markets
American Airlines maintains market dominance with an average 38.4% brand interest across key markets: New Hampshire (32.0% brand interest, +28.0% growth), District of Columbia (32.0% brand interest, +3.2% growth), and Florida (36.0% brand interest, +2.9% growth)
United Airlines maintains market dominance with an average 42.8% brand interest across key markets: New Jersey (59.0% brand interest, +1.7% growth), Virginia (32.0% brand interest, +3.2% growth), and Wyoming (44.0% brand interest, +4.8% growth)
Investment Recommendations
Strategic recommendations for Southwest Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 24.0% | -7.7% | -7.7% |
| Phoenix AZ | 1,882,206 | 38.0% | +2.7% | -2.6% |
| St. Louis MO | 1,104,541 | 53.0% | +0.0% | -5.4% |
| Nashville TN | 1,028,315 | 46.0% | +0.0% | -2.1% |
| Baltimore MD | 1,011,542 | 53.0% | +1.9% | -3.6% |
| Salt Lake City UT | 1,010,346 | 20.0% | +5.3% | -4.8% |
| Hartford & New Haven CT | 892,461 | 23.0% | +4.6% | -4.2% |
| Austin TX | 861,098 | 36.0% | +2.9% | -2.7% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Duluth MN-Superior WI | 153,789 | 12.0% | +20.0% | +9.1% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 18.0% | +20.0% | +12.5% |
| Jonesboro AR | 76,041 | 29.0% | +16.0% | +3.6% |
| Fairbanks AK | 33,378 | 7.0% | +40.0% | +16.7% |
| Presque Isle ME | 24,798 | 11.0% | +37.5% | +37.5% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 14.0% | +16.7% | -12.5% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 46.0% | +9.5% | -4.2% |
| Cincinnati OH | 839,467 | 12.0% | +9.1% | -25.0% |
Maintain & Optimize
Stable markets with consistent performance
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 21.0% | +0.0% | +0.0% |
| San Antonio TX | 932,395 | 44.0% | +4.8% | +0.0% |
| Des Moines-Ames IA | 415,633 | 21.0% | +0.0% | -4.6% |
| Omaha NE | 397,575 | 42.0% | +2.4% | +0.0% |
| Portland-Auburn ME | 377,634 | 19.0% | +5.6% | +0.0% |
| Charleston-Huntington WV | 376,332 | 13.0% | +0.0% | +0.0% |
| Colorado Springs-Pueblo CO | 339,442 | 40.0% | -2.4% | -7.0% |
| El Paso TX | 327,122 | 52.0% | -3.7% | -5.5% |
Monitor & Maintain
All other markets
135
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 8.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,735,885 | 10.0% | +11.1% | -23.1% |
| Atlanta GA | 2,358,268 | 14.0% | -6.7% | -22.2% |
| Detroit MI | 1,704,780 | 8.0% | -11.1% | -20.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 11.0% | +10.0% | -15.4% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 11.0% | +0.0% | -21.4% |
| Charlotte NC | 1,164,592 | 8.0% | +0.0% | -11.1% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 10.0% | -9.1% | -23.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 26.0% | -3.7% | -13.3% |
| Chicago IL | 3,189,842 | 25.0% | -7.4% | -24.2% |
| Houston TX | 2,346,370 | 30.0% | -3.2% | -9.1% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 28.0% | -6.7% | -20.0% |
| Seattle-Tacoma WA | 1,862,467 | 15.0% | -6.3% | -21.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 30.0% | -3.2% | -9.1% |
| Denver CO | 1,577,435 | 35.0% | +0.0% | -10.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 29.0% | -3.3% | -9.4% |
Brand Insights
Brand Insights for Southwest Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Southwest Airlines shows challenging performance with -0.9% average growth across 208 markets (22.7% avg brand interest), with positive growth in 61 of 208 markets
Top performing markets for Southwest Airlines demonstrate exceptional results in Jonesboro AR (+16.0% growth, 29.0% brand interest, +4.0% brand interest change), Spokane WA (+14.8% growth, 31.0% brand interest, +4.0% brand interest change), and Parkersburg WV (+11.5% growth, 29.0% brand interest, +3.0% brand interest change)
Southwest Airlines has 10 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 84 stable markets (0-5%), and 86 declining markets
Notable high-growth markets for Southwest Airlines include Augusta GA (+20.0% growth, 12.0% brand interest), Bluefield-Beckley-Oak Hill WV (+20.0% growth, 18.0% brand interest), and Boston MA-Manchester NH (+16.7% growth, 14.0% brand interest)
Southwest Airlines maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (36.0% brand interest, -1.0% change), Albuquerque-Santa Fe NM (44.0% brand interest, -1.0% change), and Boise ID (35.0% brand interest, -2.0% change)
Southwest Airlines shows positive brand interest momentum in 61 markets, notably in Augusta GA (+2.0% brand interest), Bluefield-Beckley-Oak Hill WV (+3.0% brand interest), Boston MA-Manchester NH (+2.0% brand interest)
Southwest Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Jonesboro AR (+16.0% growth, +4.0% gain, 29.0% current brand interest), Spokane WA (+14.8% growth, +4.0% gain, 31.0% current brand interest), and Zanesville OH (+11.4% growth, +4.0% gain, 39.0% current brand interest)
Southwest Airlines successfully defends strong market positions while maintaining brand interest growth in Jonesboro AR (maintained 29.0% brand interest, +16.0% growth), Amarillo TX (maintained 39.0% brand interest, +2.6% growth), and Austin TX (maintained 36.0% brand interest, +2.9% growth)
In large markets, Southwest Airlines shows steady growth with notable brand interest: Atlanta GA (-6.7% decline, 14.0% brand interest) and Chicago IL (-7.4% decline, 25.0% brand interest)
In medium markets, Southwest Airlines shows steady growth with notable brand interest: Albany-Schenectady-Troy NY (-2.7% decline, 36.0% brand interest) and Albuquerque-Santa Fe NM (-2.2% decline, 44.0% brand interest)
Southwest Airlines maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (36.0% brand interest, -2.7% change) and Albuquerque-Santa Fe NM (44.0% brand interest, -2.2% change)
Southwest Airlines shows accelerating brand interest growth in Augusta GA (+20.0% growth, 12.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+20.0% growth, 18.0% brand interest)
Southwest Airlines demonstrates emerging brand interest strength in Augusta GA (+20.0% growth, 12.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+20.0% growth, 18.0% brand interest)
Southwest Airlines maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.7% decline, 36.0% brand interest) and Albuquerque-Santa Fe NM (-2.2% decline, 44.0% brand interest)
Southwest Airlines faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-2.7% decline, 36.0% brand interest) and Albuquerque-Santa Fe NM (-2.2% decline, 44.0% brand interest)
Southwest Airlines performance in major markets: Atlanta GA (-6.7% decline, 14.0% brand interest, 2.7M TVHH), Chicago IL (-7.4% decline, 25.0% brand interest, 3.6M TVHH), and Dallas-Ft. Worth TX (-7.7% decline, 24.0% brand interest, 3.0M TVHH)
Competitive Insights
Competitive Insights showcase how Southwest Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Southwest Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Southwest Airlines can focus its competitive strategy.
American Airlines leads category performance with 3.9% average brand interest growth, particularly strong in Albany GA (+23.5%, 21.0% brand interest), Alpena MI (+106.7%, 31.0% brand interest), and Duluth MN-Superior WI (+20.0%, 12.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 24.2% with consistent performance across 16 markets
American Airlines maintains market dominance with an average 38.9% brand interest across key markets: Alpena MI (31.0% brand interest, +106.7% growth), Lima OH (31.0% brand interest, +19.2% growth), and Presque Isle ME (36.0% brand interest, +38.5% growth)
United Airlines maintains market dominance with an average 39.2% brand interest across key markets: Victoria TX (35.0% brand interest, +16.7% growth), Billings, MT (35.0% brand interest, +2.9% growth), and Denver CO (41.0% brand interest, +2.5% growth)
Delta Air Lines maintains market dominance with an average 44.4% brand interest across key markets: Meridian MS (34.0% brand interest, +25.9% growth), Anchorage AK (49.0% brand interest, +4.3% growth), and Atlanta GA (69.0% brand interest, +1.5% growth)
Southwest Airlines maintains market dominance with an average 37.0% brand interest across key markets: Amarillo TX (39.0% brand interest, +2.6% growth), Austin TX (36.0% brand interest, +2.9% growth), and Baltimore MD (53.0% brand interest, +1.9% growth)
United Airlines dominates in 115 of 201 key battleground markets against American Airlines, notably in Albany-Schenectady-Troy NY (24.0% vs 16.0% brand interest), Amarillo TX (30.0% vs 25.0% brand interest), and Augusta GA (32.0% vs 8.0% brand interest)
American Airlines dominates in 147 of 190 key battleground markets against Delta Air Lines, notably in Albany-Schenectady-Troy NY (24.0% vs 24.0% brand interest), Amarillo TX (30.0% vs 6.0% brand interest), and Augusta GA (32.0% vs 48.0% brand interest)
American Airlines dominates in 114 of 188 key battleground markets against Southwest Airlines, notably in Albany-Schenectady-Troy NY (24.0% vs 36.0% brand interest), Amarillo TX (30.0% vs 39.0% brand interest), and Augusta GA (32.0% vs 12.0% brand interest)
United Airlines dominates in 138 of 197 key battleground markets against Delta Air Lines, notably in Abilene-Sweetwater TX (15.0% vs 10.0% brand interest), Alexandria LA (13.0% vs 36.0% brand interest), and Alpena MI (0.0% vs 69.0% brand interest)
United Airlines dominates in 116 of 182 key battleground markets against Southwest Airlines, notably in Abilene-Sweetwater TX (15.0% vs 21.0% brand interest), Anchorage AK (21.0% vs 5.0% brand interest), and Bakersfield CA (24.0% vs 17.0% brand interest)
Southwest Airlines dominates in 125 of 197 key battleground markets against Delta Air Lines, notably in Albany GA (55.0% vs 16.0% brand interest), Albuquerque-Santa Fe NM (11.0% vs 44.0% brand interest), and Amarillo TX (6.0% vs 39.0% brand interest)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 31.0% brand interest, +106.7% growth), Fairbanks AK (maintained 29.0% brand interest, +45.0% growth), and Juneau AK (maintained 30.0% brand interest, +42.9% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Palm Springs CA (maintained 26.0% brand interest, +18.2% growth), Victoria TX (maintained 35.0% brand interest, +16.7% growth), and Billings, MT (maintained 35.0% brand interest, +2.9% growth)
Delta Air Lines successfully defends market leadership positions while maintaining brand interest growth in Meridian MS (maintained 34.0% brand interest, +25.9% growth), Alexandria LA (maintained 36.0% brand interest, +0.0% decline), and Anchorage AK (maintained 49.0% brand interest, +4.3% growth)
Southwest Airlines successfully defends market leadership positions while maintaining brand interest growth in Jonesboro AR (maintained 29.0% brand interest, +16.0% growth), Amarillo TX (maintained 39.0% brand interest, +2.6% growth), and Austin TX (maintained 36.0% brand interest, +2.9% growth)