Delta Air Lines
Company
Delta Air Lines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Delta Air Lines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
31 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
4 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
80 DMAs
30 States
|
|
Monitor & Maintain
|
All other markets
|
91 DMAs
19 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Delta Air Lines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Delta Air Lines shows challenging performance with -3.2% average growth across 51 markets (29.3% avg brand interest), with positive growth in 7 of 51 markets
Delta Air Lines has 0 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 35 declining markets
Delta Air Lines maintains strong brand interest positions in key markets: Alabama (39.0% brand interest, -1.0% change), Alaska (48.0% brand interest, -2.0% change), and Connecticut (37.0% brand interest, -1.0% change)
Delta Air Lines shows positive brand interest momentum in 7 markets, notably in Michigan (+1.0% brand interest), California (+1.0% brand interest), Delaware (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For Delta Air Lines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Delta Air Lines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines leads category performance with 3.2% average brand interest growth, particularly strong in Alaska (+25.0%, 25.0% brand interest), Idaho (+23.1%, 16.0% brand interest), and New Hampshire (+28.0%, 32.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 21.8% with consistent performance across 4 markets
American Airlines maintains market dominance with an average 38.4% brand interest across key markets: New Hampshire (32.0% brand interest, +28.0% growth), District of Columbia (32.0% brand interest, +3.2% growth), and Florida (36.0% brand interest, +2.9% growth)
United Airlines maintains market dominance with an average 42.8% brand interest across key markets: New Jersey (59.0% brand interest, +1.7% growth), Virginia (32.0% brand interest, +3.2% growth), and Wyoming (44.0% brand interest, +4.8% growth)
Investment Recommendations
Strategic recommendations for Delta Air Lines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 35.0% | -10.3% | +0.0% |
| Los Angeles CA | 5,137,519 | 26.0% | -3.7% | +8.3% |
| Boston MA-Manchester NH | 2,284,647 | 42.0% | -6.7% | +5.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 27.0% | -3.6% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 66.0% | -5.7% | -1.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 31.0% | -3.1% | +6.9% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 21.0% | -12.5% | -4.6% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 32.0% | -3.0% | +3.2% |
Emerging Market
Smaller markets showing strong growth potential
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bowling Green KY | 72,662 | 22.0% | +10.0% | +4.8% |
| Grand Junction-Montrose CO | 68,966 | 19.0% | +18.8% | +5.6% |
| Meridian MS | 57,218 | 34.0% | +25.9% | +25.9% |
| Ottumwa IA-Kirksville MO | 40,770 | 23.0% | +43.8% | +21.1% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wichita-Hutchinson KS | 402,706 | 20.0% | +5.3% | +11.1% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 14.0% | +7.7% | +55.6% |
| Syracuse NY | 342,012 | 37.0% | +8.8% | +15.6% |
Maintain & Optimize
Stable markets with consistent performance
80
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 14.0% | -6.7% | -6.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 11.0% | +0.0% | +0.0% |
| Atlanta GA | 2,358,268 | 69.0% | +1.5% | +3.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 15.0% | -6.3% | +0.0% |
| Seattle-Tacoma WA | 1,862,467 | 50.0% | +4.2% | +6.4% |
| Detroit MI | 1,704,780 | 69.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 22.0% | +0.0% | +4.8% |
| Charlotte NC | 1,164,592 | 17.0% | +6.3% | +6.3% |
Monitor & Maintain
All other markets
91
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 11.0% | +10.0% | +0.0% |
| Houston TX | 2,346,370 | 11.0% | -8.3% | +0.0% |
| Phoenix AZ | 1,882,206 | 15.0% | -6.3% | +7.1% |
| Denver CO | 1,577,435 | 12.0% | -7.7% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 16.0% | -23.8% | -5.9% |
| St. Louis MO | 1,104,541 | 14.0% | -12.5% | -6.7% |
| Nashville TN | 1,028,315 | 22.0% | +0.0% | +10.0% |
| Baltimore MD | 1,011,542 | 15.0% | -11.8% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | -15.8% | -11.1% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 15.0% | -16.7% | -11.8% |
Brand Insights
Brand Insights for Delta Air Lines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Delta Air Lines shows challenging performance with -4.0% average growth across 209 markets (28.2% avg brand interest), with positive growth in 37 of 209 markets
Top performing markets for Delta Air Lines demonstrate exceptional results in Meridian MS (+25.9% growth, 34.0% brand interest, +7.0% brand interest change), Bangor ME (+12.0% growth, 28.0% brand interest, +3.0% brand interest change), and Missoula MT (+10.3% growth, 43.0% brand interest, +4.0% brand interest change)
Delta Air Lines has 3 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 138 declining markets
Notable high-growth markets for Delta Air Lines include Grand Junction-Montrose CO (+18.8% growth, 19.0% brand interest), Meridian MS (+25.9% growth, 34.0% brand interest), and Ottumwa IA-Kirksville MO (+43.8% growth, 23.0% brand interest)
Delta Air Lines maintains strong brand interest positions in key markets: Albany GA (55.0% brand interest, -6.0% change), Alpena MI (69.0% brand interest, -1.0% change), and Augusta GA (48.0% brand interest, -1.0% change)
Delta Air Lines shows positive brand interest momentum in 37 markets, notably in Grand Junction-Montrose CO (+3.0% brand interest), Meridian MS (+7.0% brand interest), Ottumwa IA-Kirksville MO (+7.0% brand interest)
Delta Air Lines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Meridian MS (+25.9% growth, +7.0% gain, 34.0% current brand interest), Ottumwa IA-Kirksville MO (+43.8% growth, +7.0% gain, 23.0% current brand interest), and Missoula MT (+10.3% growth, +4.0% gain, 43.0% current brand interest)
Delta Air Lines successfully defends strong market positions while maintaining brand interest growth in Meridian MS (maintained 34.0% brand interest, +25.9% growth), Alexandria LA (maintained 36.0% brand interest, +0.0% decline), and Anchorage AK (maintained 49.0% brand interest, +4.3% growth)
In large markets, Delta Air Lines shows significant decline with notable brand interest: Baltimore MD (-11.8% decline, 15.0% brand interest) and Boston MA-Manchester NH (-6.7% decline, 42.0% brand interest)
In medium markets, Delta Air Lines shows significant decline with notable brand interest: Albuquerque-Santa Fe NM (-15.4% decline, 11.0% brand interest) and Austin TX (-4.8% decline, 20.0% brand interest)
In small markets, Delta Air Lines shows slight decline with notable brand interest: Albany GA (-9.8% decline, 55.0% brand interest) and Alpena MI (-1.4% decline, 69.0% brand interest)
Delta Air Lines maintains dominant market position with >35% brand interest in key markets: Albany GA (55.0% brand interest, -9.8% change) and Alpena MI (69.0% brand interest, -1.4% change)
Delta Air Lines achieves significant brand interest gains in Meridian MS (+7.0% brand interest growth, now at 34.0%) and Ottumwa IA-Kirksville MO (+7.0% brand interest growth, now at 23.0%)
Delta Air Lines shows accelerating brand interest growth in Grand Junction-Montrose CO (+18.8% growth, 19.0% brand interest) and Meridian MS (+25.9% growth, 34.0% brand interest)
Delta Air Lines maintains stable brand interest performance in mature markets: Alpena MI (-1.4% decline, 69.0% brand interest) and Augusta GA (-2.0% decline, 48.0% brand interest)
Delta Air Lines faces growth challenges in historically strong markets: Albany GA (-9.8% decline, 55.0% brand interest) and Alpena MI (-1.4% decline, 69.0% brand interest)
Competitive Insights
Competitive Insights showcase how Delta Air Lines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Delta Air Lines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Delta Air Lines can focus its competitive strategy.
American Airlines leads category performance with 3.9% average brand interest growth, particularly strong in Albany GA (+23.5%, 21.0% brand interest), Alpena MI (+106.7%, 31.0% brand interest), and Duluth MN-Superior WI (+20.0%, 12.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 24.2% with consistent performance across 16 markets
American Airlines maintains market dominance with an average 38.9% brand interest across key markets: Alpena MI (31.0% brand interest, +106.7% growth), Lima OH (31.0% brand interest, +19.2% growth), and Presque Isle ME (36.0% brand interest, +38.5% growth)
United Airlines maintains market dominance with an average 39.2% brand interest across key markets: Victoria TX (35.0% brand interest, +16.7% growth), Billings, MT (35.0% brand interest, +2.9% growth), and Denver CO (41.0% brand interest, +2.5% growth)
Delta Air Lines maintains market dominance with an average 44.4% brand interest across key markets: Meridian MS (34.0% brand interest, +25.9% growth), Anchorage AK (49.0% brand interest, +4.3% growth), and Atlanta GA (69.0% brand interest, +1.5% growth)
Southwest Airlines maintains market dominance with an average 37.0% brand interest across key markets: Amarillo TX (39.0% brand interest, +2.6% growth), Austin TX (36.0% brand interest, +2.9% growth), and Baltimore MD (53.0% brand interest, +1.9% growth)
United Airlines dominates in 115 of 201 key battleground markets against American Airlines, notably in Albany-Schenectady-Troy NY (24.0% vs 16.0% brand interest), Amarillo TX (30.0% vs 25.0% brand interest), and Augusta GA (32.0% vs 8.0% brand interest)
American Airlines dominates in 147 of 190 key battleground markets against Delta Air Lines, notably in Albany-Schenectady-Troy NY (24.0% vs 24.0% brand interest), Amarillo TX (30.0% vs 6.0% brand interest), and Augusta GA (32.0% vs 48.0% brand interest)
American Airlines dominates in 114 of 188 key battleground markets against Southwest Airlines, notably in Albany-Schenectady-Troy NY (24.0% vs 36.0% brand interest), Amarillo TX (30.0% vs 39.0% brand interest), and Augusta GA (32.0% vs 12.0% brand interest)
United Airlines dominates in 138 of 197 key battleground markets against Delta Air Lines, notably in Abilene-Sweetwater TX (15.0% vs 10.0% brand interest), Alexandria LA (13.0% vs 36.0% brand interest), and Alpena MI (0.0% vs 69.0% brand interest)
United Airlines dominates in 116 of 182 key battleground markets against Southwest Airlines, notably in Abilene-Sweetwater TX (15.0% vs 21.0% brand interest), Anchorage AK (21.0% vs 5.0% brand interest), and Bakersfield CA (24.0% vs 17.0% brand interest)
Southwest Airlines dominates in 125 of 197 key battleground markets against Delta Air Lines, notably in Albany GA (55.0% vs 16.0% brand interest), Albuquerque-Santa Fe NM (11.0% vs 44.0% brand interest), and Amarillo TX (6.0% vs 39.0% brand interest)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 31.0% brand interest, +106.7% growth), Fairbanks AK (maintained 29.0% brand interest, +45.0% growth), and Juneau AK (maintained 30.0% brand interest, +42.9% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Palm Springs CA (maintained 26.0% brand interest, +18.2% growth), Victoria TX (maintained 35.0% brand interest, +16.7% growth), and Billings, MT (maintained 35.0% brand interest, +2.9% growth)
Delta Air Lines successfully defends market leadership positions while maintaining brand interest growth in Meridian MS (maintained 34.0% brand interest, +25.9% growth), Alexandria LA (maintained 36.0% brand interest, +0.0% decline), and Anchorage AK (maintained 49.0% brand interest, +4.3% growth)
Southwest Airlines successfully defends market leadership positions while maintaining brand interest growth in Jonesboro AR (maintained 29.0% brand interest, +16.0% growth), Amarillo TX (maintained 39.0% brand interest, +2.6% growth), and Austin TX (maintained 36.0% brand interest, +2.9% growth)