American Airlines
Company
American Airlines
Industry
Airlines
Related Brands
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Investment Recommendations
Targeted investment recommendations for American Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
17 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
17 DMAs
5 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
7 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
66 DMAs
26 States
|
|
Monitor & Maintain
|
All other markets
|
74 DMAs
19 States
|
Brand Insights
Brand Insights reveal American Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
American Airlines shows stable performance with 3.2% average growth across 51 markets (27.2% avg brand interest), with positive growth in 27 of 51 markets
Top performing markets for American Airlines demonstrate exceptional results in New Hampshire (+28.0% growth, 32.0% brand interest, +7.0% brand interest change) and Alaska (+25.0% growth, 25.0% brand interest, +5.0% brand interest change)
American Airlines has 4 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for American Airlines include Alaska (+25.0% growth, 25.0% brand interest), Idaho (+23.1% growth, 16.0% brand interest), and New Hampshire (+28.0% growth, 32.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For American Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For American Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
American Airlines leads category performance with 3.2% average brand interest growth, particularly strong in Alaska (+25.0%, 25.0% brand interest), Idaho (+23.1%, 16.0% brand interest), and New Hampshire (+28.0%, 32.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 21.8% with consistent performance across 4 markets
American Airlines maintains market dominance with an average 38.4% brand interest across key markets: New Hampshire (32.0% brand interest, +28.0% growth), District of Columbia (32.0% brand interest, +3.2% growth), and Florida (36.0% brand interest, +2.9% growth)
United Airlines maintains market dominance with an average 42.8% brand interest across key markets: New Jersey (59.0% brand interest, +1.7% growth), Virginia (32.0% brand interest, +3.2% growth), and Wyoming (44.0% brand interest, +4.8% growth)
Investment Recommendations
Strategic recommendations for American Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 27.0% | -3.6% | +8.0% |
| Philadelphia PA | 2,735,885 | 56.0% | -3.5% | +7.7% |
| Phoenix AZ | 1,882,206 | 35.0% | +0.0% | -2.8% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 55.0% | -3.5% | +1.9% |
| Charlotte NC | 1,164,592 | 66.0% | -1.5% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 34.0% | -2.9% | -5.6% |
| Nashville TN | 1,028,315 | 21.0% | -4.6% | -4.6% |
| Austin TX | 861,098 | 27.0% | -3.6% | -6.9% |
Emerging Market
Smaller markets showing strong growth potential
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 31.0% | +14.8% | +14.8% |
| Duluth MN-Superior WI | 153,789 | 12.0% | +20.0% | +20.0% |
| Topeka KS | 152,566 | 35.0% | +16.7% | +2.9% |
| Minot-Bismarck-Dickinson(Williston) ND | 146,247 | 17.0% | +13.3% | +13.3% |
| Billings, MT | 103,972 | 20.0% | +11.1% | +25.0% |
| Dothan AL | 92,937 | 22.0% | +10.0% | +15.8% |
| Quincy IL-Hannibal MO-Keokuk IA | 86,953 | 30.0% | +15.4% | +25.0% |
| Lima OH | 60,614 | 31.0% | +19.2% | +19.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 51.0% | +4.1% | +4.1% |
| Louisville KY | 634,542 | 30.0% | +3.5% | +3.5% |
| Albuquerque-Santa Fe NM | 634,260 | 27.0% | +3.9% | +12.5% |
| Providence RI-New Bedford MA | 584,232 | 29.0% | +3.6% | +7.4% |
| Ft. Myers-Naples FL | 543,946 | 31.0% | +3.3% | +6.9% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 34.0% | +3.0% | +9.7% |
| Little Rock-Pine Bluff AR | 507,874 | 32.0% | +3.2% | +6.7% |
| Dayton OH | 432,802 | 35.0% | +6.1% | +12.9% |
High Growth Priority
Large markets showing strong consistent growth
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 14.0% | +0.0% | +16.7% |
| Detroit MI | 1,704,780 | 15.0% | +7.1% | +15.4% |
| Minneapolis-St. Paul MN | 1,618,742 | 13.0% | +18.2% | +18.2% |
| Cincinnati OH | 839,467 | 28.0% | +3.7% | +12.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 44.0% | +7.3% | +12.8% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 38.0% | +5.6% | +15.2% |
| Birmingham AL | 674,274 | 24.0% | +9.1% | +9.1% |
Maintain & Optimize
Stable markets with consistent performance
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 23.0% | +4.6% | +0.0% |
| Los Angeles CA | 5,137,519 | 26.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 57.0% | +3.6% | +3.6% |
| Boston MA-Manchester NH | 2,284,647 | 28.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 14.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,862,467 | 19.0% | +5.6% | +5.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 25.0% | +4.2% | +4.2% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 16.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
74
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 11.0% | +0.0% | +22.2% |
| Washington DC (Hagerstown MD) | 2,303,268 | 28.0% | +7.7% | +3.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 27.0% | +3.9% | +8.0% |
| Denver CO | 1,577,435 | 12.0% | +0.0% | +9.1% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 27.0% | +0.0% | +8.0% |
| St. Louis MO | 1,104,541 | 21.0% | +5.0% | +10.5% |
| Pittsburgh PA | 1,033,947 | 29.0% | +0.0% | +7.4% |
| Salt Lake City UT | 1,010,346 | 13.0% | -7.1% | +8.3% |
Brand Insights
Brand Insights for American Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
American Airlines shows stable performance with 3.9% average growth across 209 markets (29.5% avg brand interest), with positive growth in 111 of 209 markets
Top performing markets for American Airlines demonstrate exceptional results in Alpena MI (+106.7% growth, 31.0% brand interest, +16.0% brand interest change), Fairbanks AK (+45.0% growth, 29.0% brand interest, +9.0% brand interest change), and Juneau AK (+42.9% growth, 30.0% brand interest, +9.0% brand interest change)
American Airlines has 16 markets with high growth (>15%), 57 markets with moderate growth (5-15%), 90 stable markets (0-5%), and 46 declining markets
Notable high-growth markets for American Airlines include Albany GA (+23.5% growth, 21.0% brand interest), Alpena MI (+106.7% growth, 31.0% brand interest), and Duluth MN-Superior WI (+20.0% growth, 12.0% brand interest)
American Airlines maintains strong brand interest positions in key markets: Amarillo TX (30.0% brand interest, -2.0% change), Augusta GA (32.0% brand interest, -1.0% change), and Bangor ME (41.0% brand interest, -2.0% change)
American Airlines shows positive brand interest momentum in 111 markets, notably in Albany GA (+4.0% brand interest), Alpena MI (+16.0% brand interest), Duluth MN-Superior WI (+2.0% brand interest)
American Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+23.5% growth, +4.0% gain, 21.0% current brand interest), Alpena MI (+106.7% growth, +16.0% gain, 31.0% current brand interest), and Fairbanks AK (+45.0% growth, +9.0% gain, 29.0% current brand interest)
American Airlines successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 31.0% brand interest, +106.7% growth), Fairbanks AK (maintained 29.0% brand interest, +45.0% growth), and Juneau AK (maintained 30.0% brand interest, +42.9% growth)
In large markets, American Airlines shows steady growth with notable brand interest: Charlotte NC (-1.5% decline, 66.0% brand interest) and Chicago IL (-3.6% decline, 27.0% brand interest)
In medium markets, American Airlines shows steady growth with moderate brand interest: Albany-Schenectady-Troy NY (-4.0% decline, 24.0% brand interest) and Austin TX (-3.6% decline, 27.0% brand interest)
In small markets, American Airlines shows strong growth with notable brand interest: Amarillo TX (-6.2% decline, 30.0% brand interest) and Augusta GA (-3.0% decline, 32.0% brand interest)
American Airlines maintains dominant market position with >35% brand interest in key markets: Bangor ME (41.0% brand interest, -4.7% change) and Charlotte NC (66.0% brand interest, -1.5% change)
American Airlines achieves significant brand interest gains in Alpena MI (+16.0% brand interest growth, now at 31.0%) and Fairbanks AK (+9.0% brand interest growth, now at 29.0%)
American Airlines shows accelerating brand interest growth in Albany GA (+23.5% growth, 21.0% brand interest) and Alpena MI (+106.7% growth, 31.0% brand interest)
American Airlines demonstrates emerging brand interest strength in Duluth MN-Superior WI (+20.0% growth, 12.0% brand interest) and Helena MT (+18.2% growth, 13.0% brand interest)
American Airlines maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-4.0% decline, 24.0% brand interest) and Augusta GA (-3.0% decline, 32.0% brand interest)
Competitive Insights
Competitive Insights showcase how American Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where American Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where American Airlines can focus its competitive strategy.
American Airlines leads category performance with 3.9% average brand interest growth, particularly strong in Albany GA (+23.5%, 21.0% brand interest), Alpena MI (+106.7%, 31.0% brand interest), and Duluth MN-Superior WI (+20.0%, 12.0% brand interest)
In high-growth markets, American Airlines maintains an average brand interest of 24.2% with consistent performance across 16 markets
American Airlines maintains market dominance with an average 38.9% brand interest across key markets: Alpena MI (31.0% brand interest, +106.7% growth), Lima OH (31.0% brand interest, +19.2% growth), and Presque Isle ME (36.0% brand interest, +38.5% growth)
United Airlines maintains market dominance with an average 39.2% brand interest across key markets: Victoria TX (35.0% brand interest, +16.7% growth), Billings, MT (35.0% brand interest, +2.9% growth), and Denver CO (41.0% brand interest, +2.5% growth)
Delta Air Lines maintains market dominance with an average 44.4% brand interest across key markets: Meridian MS (34.0% brand interest, +25.9% growth), Anchorage AK (49.0% brand interest, +4.3% growth), and Atlanta GA (69.0% brand interest, +1.5% growth)
Southwest Airlines maintains market dominance with an average 37.0% brand interest across key markets: Amarillo TX (39.0% brand interest, +2.6% growth), Austin TX (36.0% brand interest, +2.9% growth), and Baltimore MD (53.0% brand interest, +1.9% growth)
United Airlines dominates in 115 of 201 key battleground markets against American Airlines, notably in Albany-Schenectady-Troy NY (24.0% vs 16.0% brand interest), Amarillo TX (30.0% vs 25.0% brand interest), and Augusta GA (32.0% vs 8.0% brand interest)
American Airlines dominates in 147 of 190 key battleground markets against Delta Air Lines, notably in Albany-Schenectady-Troy NY (24.0% vs 24.0% brand interest), Amarillo TX (30.0% vs 6.0% brand interest), and Augusta GA (32.0% vs 48.0% brand interest)
American Airlines dominates in 114 of 188 key battleground markets against Southwest Airlines, notably in Albany-Schenectady-Troy NY (24.0% vs 36.0% brand interest), Amarillo TX (30.0% vs 39.0% brand interest), and Augusta GA (32.0% vs 12.0% brand interest)
United Airlines dominates in 138 of 197 key battleground markets against Delta Air Lines, notably in Abilene-Sweetwater TX (15.0% vs 10.0% brand interest), Alexandria LA (13.0% vs 36.0% brand interest), and Alpena MI (0.0% vs 69.0% brand interest)
United Airlines dominates in 116 of 182 key battleground markets against Southwest Airlines, notably in Abilene-Sweetwater TX (15.0% vs 21.0% brand interest), Anchorage AK (21.0% vs 5.0% brand interest), and Bakersfield CA (24.0% vs 17.0% brand interest)
Southwest Airlines dominates in 125 of 197 key battleground markets against Delta Air Lines, notably in Albany GA (55.0% vs 16.0% brand interest), Albuquerque-Santa Fe NM (11.0% vs 44.0% brand interest), and Amarillo TX (6.0% vs 39.0% brand interest)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 31.0% brand interest, +106.7% growth), Fairbanks AK (maintained 29.0% brand interest, +45.0% growth), and Juneau AK (maintained 30.0% brand interest, +42.9% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Palm Springs CA (maintained 26.0% brand interest, +18.2% growth), Victoria TX (maintained 35.0% brand interest, +16.7% growth), and Billings, MT (maintained 35.0% brand interest, +2.9% growth)
Delta Air Lines successfully defends market leadership positions while maintaining brand interest growth in Meridian MS (maintained 34.0% brand interest, +25.9% growth), Alexandria LA (maintained 36.0% brand interest, +0.0% decline), and Anchorage AK (maintained 49.0% brand interest, +4.3% growth)
Southwest Airlines successfully defends market leadership positions while maintaining brand interest growth in Jonesboro AR (maintained 29.0% brand interest, +16.0% growth), Amarillo TX (maintained 39.0% brand interest, +2.6% growth), and Austin TX (maintained 36.0% brand interest, +2.9% growth)