United Airlines
Company
United Airlines
Industry
Airlines
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Investment Recommendations
Targeted investment recommendations for United Airlines, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
85 DMAs
25 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
98 DMAs
21 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
14 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
13 DMAs
3 States
|
Brand Insights
Brand Insights reveal United Airlines’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
United Airlines shows strong performance with 6.7% average growth across 51 markets (22.6% avg brand interest), with positive growth in 35 of 51 markets
Top performing markets for United Airlines demonstrate exceptional results in Connecticut (+25.0% growth, 20.0% brand interest, +4.0% change), West Virginia (+16.7% growth, 28.0% brand interest, +4.0% change), and Montana (+12.5% growth, 36.0% brand interest, +4.0% change)
United Airlines has 8 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 6 declining markets
Notable high-growth markets for United Airlines include Connecticut (+25.0% growth, 20.0% brand interest), Kentucky (+28.6% growth, 18.0% brand interest), and Michigan (+36.4% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Airlines industry.
For United Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For United Airlines, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
United Airlines demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Connecticut (+25.0%, 20.0% brand interest), Kentucky (+28.6%, 18.0% brand interest), and Michigan (+36.4%, 15.0% brand interest)
In high-growth state markets, United Airlines maintains an average brand interest of 17.9% with consistent performance across 8 markets
United Airlines shows strong momentum with 6.7% average brand interest growth across key state markets: Michigan (+36.4% growth, +4.0% brand interest), Kentucky (+28.6% growth, +4.0% brand interest), and New Mexico (+28.6% growth, +4.0% brand interest)
United Airlines captured additional brand interest in 26 state markets, averaging +2.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for United Airlines in the Airlines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 37.0% | +5.7% | +19.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | +0.0% | +14.3% |
| Atlanta GA | 2,277,873 | 7.0% | +0.0% | +16.7% |
| Phoenix AZ | 1,818,040 | 12.0% | +0.0% | +9.1% |
| Seattle-Tacoma WA | 1,798,974 | 20.0% | +5.3% | +17.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 16.0% | +0.0% | +6.7% |
| Denver CO | 1,523,659 | 44.0% | +4.8% | +10.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 12.0% | +0.0% | +33.3% |
High Growth Priority
Large markets showing strong consistent growth
98
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 22.0% | +10.0% | +15.8% |
| Boston MA-Manchester NH | 2,206,762 | 19.0% | +11.8% | +18.8% |
| Detroit MI | 1,646,663 | 12.0% | +50.0% | +50.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +11.1% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | +6.7% | +23.1% |
| Charlotte NC | 1,124,890 | 10.0% | +11.1% | +0.0% |
| Portland OR | 1,086,232 | 24.0% | +9.1% | +14.3% |
| Pittsburgh PA | 998,699 | 20.0% | +11.1% | +17.7% |
Maintain & Optimize
Stable markets with consistent performance
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 34.0% | +0.0% | +3.0% |
| Los Angeles CA | 4,962,377 | 22.0% | +0.0% | +4.8% |
| Houston TX | 2,266,381 | 46.0% | +0.0% | +4.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | +0.0% | +2.9% |
| San Diego CA | 940,959 | 20.0% | +0.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 16.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 24.0% | +0.0% | +4.4% |
| Springfield MO | 386,138 | 23.0% | +0.0% | +4.6% |
Turnaround Priority
Markets requiring immediate attention / improvement
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 40.0% | -4.8% | +2.6% |
| Honolulu HI | 411,655 | 32.0% | -3.0% | +3.2% |
| Des Moines-Ames IA | 401,464 | 24.0% | -4.0% | +4.4% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 19.0% | +0.0% | -5.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 8.0% | -11.1% | +0.0% |
| Lincoln & Hastings-Kearney NE | 247,903 | 30.0% | -6.3% | +3.5% |
| Fargo-Valley City ND | 225,922 | 22.0% | -4.4% | +0.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 30.0% | -6.3% | +3.5% |
Brand Insights
Brand Insights for United Airlines in the Airlines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
United Airlines shows strong performance with 7.4% average growth across 209 markets (21.7% avg brand interest), with positive growth in 128 of 209 markets
Top performing markets for United Airlines demonstrate exceptional results in Abilene-Sweetwater TX (+42.9% growth, 30.0% brand interest, +9.0% change), Presque Isle ME (+36.4% growth, 30.0% brand interest, +8.0% change), and Twin Falls ID (+31.6% growth, 25.0% brand interest, +6.0% change)
United Airlines has 42 markets with high growth (>15%), 69 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for United Airlines include Abilene-Sweetwater TX (+42.9% growth, 30.0% brand interest), Alexandria LA (+30.8% growth, 17.0% brand interest), and Augusta GA (+28.6% growth, 9.0% brand interest)
United Airlines demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+42.9% growth, +9.0% gain, 30.0% current brand interest), Charleston-Huntington WV (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Clarksburg-Weston WV (+17.4% growth, +4.0% gain, 27.0% current brand interest)
United Airlines successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 30.0% brand interest, +42.9% growth), Charleston-Huntington WV (maintained 23.0% brand interest, +21.1% growth), and Clarksburg-Weston WV (maintained 27.0% brand interest, +17.4% growth)
In large markets, United Airlines shows strong growth with notable brand interest: Detroit MI (+50.0% growth, 12.0% brand interest) and Atlanta GA (+0.0% growth, 7.0% brand interest)
In medium markets, United Airlines shows strong growth with notable brand interest: Birmingham AL (+23.1% growth, 16.0% brand interest) and Lexington KY (+18.8% growth, 19.0% brand interest)
In small markets, United Airlines shows strong growth with notable brand interest: Abilene-Sweetwater TX (+42.9% growth, 30.0% brand interest) and Alexandria LA (+30.8% growth, 17.0% brand interest)
United Airlines maintains consistent performance with steady growth and stable brand interest across 33% of markets, exemplified by Roanoke-Lynchburg VA (+15.0% growth, +3.0% brand interest), Albany-Schenectady-Troy NY (+5.9% growth, +1.0% brand interest), and Anchorage AK (+8.3% growth, +2.0% brand interest)
United Airlines maintains dominant market position with >35% brand interest in key markets: Great Falls MT (39.0% brand interest, +21.9% growth), North Platte NE (53.0% brand interest, +23.3% growth), and Cheyenne WY-Scottsbluff NE (45.0% brand interest, +4.7% growth)
United Airlines achieves significant brand interest gains in Abilene-Sweetwater TX (+9.0% brand interest growth, now at 30.0%), Alexandria LA (+4.0% brand interest growth, now at 17.0%), and Baton Rouge LA (+3.0% brand interest growth, now at 19.0%)
United Airlines shows accelerating brand interest growth in Abilene-Sweetwater TX (+42.9% growth, 30.0% brand interest) and Alexandria LA (+30.8% growth, 17.0% brand interest)
United Airlines demonstrates emerging brand interest strength in Alexandria LA (+30.8% growth, 17.0% brand interest) and Augusta GA (+28.6% growth, 9.0% brand interest)
United Airlines maintains stable brand interest performance in mature markets: Chico-Redding CA (-3.5% growth, 28.0% brand interest) and Des Moines-Ames IA (-4.0% growth, 24.0% brand interest)
United Airlines faces growth challenges in historically strong markets: Billings, MT (-5.1% growth, 37.0% brand interest) and Casper-Riverton WY (-6.0% growth, 63.0% brand interest)
Competitive Insights
Competitive Insights showcase how United Airlines performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where United Airlines can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where United Airlines can focus its competitive strategy.
United Airlines demonstrates category leadership at dma level with 7.4% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+42.9%, 30.0% brand interest), Alexandria LA (+30.8%, 17.0% brand interest), and Augusta GA (+28.6%, 9.0% brand interest)
In high-growth dma markets, United Airlines maintains an average brand interest of 19.5% with consistent performance across 42 markets
United Airlines shows strong momentum with 7.4% average brand interest growth across key dma markets: Mankato MN (+85.7% growth, +6.0% brand interest), Tri-Cities TN-VA (+54.5% growth, +6.0% brand interest), and Detroit MI (+50.0% growth, +4.0% brand interest)
United Airlines captured additional brand interest in 111 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, United Airlines outperforms American Airlines with 14.3 percentage point brand interest advantage across 209 shared markets: Billings, MT (gap: 16.0% brand interest, 21.8% growth), Casper-Riverton WY (gap: 54.0% brand interest, 12.2% growth), and Charlottesville VA (gap: 1.0% brand interest, 19.2% growth)
In select markets, Delta Air Lines outperforms American Airlines despite weaker overall growth (-0.9% vs +0.5% overall): Augusta GA (Delta Air Lines leads: 51.0% share, +2.0% growth vs American Airlines: 30.0%, -6.2%) and Baltimore MD (Delta Air Lines leads: 16.0% share, +6.7% growth vs American Airlines: 15.0%, -11.8%)
In select markets, Southwest Airlines outperforms American Airlines despite weaker overall growth (+0.2% vs +0.5% overall): Binghamton NY (Southwest Airlines: +25.0% growth vs American Airlines: -3.1% growth) and Bowling Green KY (Southwest Airlines leads: 43.0% share, +2.4% growth vs American Airlines: 22.0%, -15.4%)
In select markets, American Airlines outperforms United Airlines despite weaker overall growth (+0.5% vs +7.4% overall): Billings, MT (American Airlines: +16.7% growth vs United Airlines: -5.1% growth), Charlottesville VA (American Airlines leads: 32.0% share, +10.3% growth vs United Airlines: 31.0%, -8.8%), and Chico-Redding CA (American Airlines: +6.2% growth vs United Airlines: -3.5% growth)
In select markets, Delta Air Lines outperforms United Airlines despite weaker overall growth (-0.9% vs +7.4% overall): Casper-Riverton WY (Delta Air Lines: +33.3% growth vs United Airlines: -6.0% growth) and Des Moines-Ames IA (Delta Air Lines leads: 25.0% share, +4.2% growth vs United Airlines: 24.0%, -4.0%)
In select markets, Southwest Airlines outperforms United Airlines despite weaker overall growth (+0.2% vs +7.4% overall): Billings, MT (Southwest Airlines: +25.0% growth vs United Airlines: -5.1% growth), Casper-Riverton WY (Southwest Airlines: +20.0% growth vs United Airlines: -6.0% growth), and Charlottesville VA (Southwest Airlines: +12.5% growth vs United Airlines: -8.8% growth)
In select markets, American Airlines outperforms Delta Air Lines despite weaker overall growth (+0.5% vs -0.9% overall): Albany GA (American Airlines: +5.0% growth vs Delta Air Lines: -1.7% growth) and Albany-Schenectady-Troy NY (American Airlines leads: 25.0% share, +4.2% growth vs Delta Air Lines: 23.0%, -4.2%)
In select markets, Southwest Airlines outperforms Delta Air Lines despite weaker overall growth (+0.2% vs -0.9% overall): Alexandria LA (Southwest Airlines: +30.0% growth vs Delta Air Lines: -20.5% growth)
In select markets, American Airlines outperforms Southwest Airlines despite weaker overall growth (+0.5% vs +0.2% overall): Albany-Schenectady-Troy NY (American Airlines: +4.2% growth vs Southwest Airlines: -2.9% growth) and Albuquerque-Santa Fe NM (American Airlines: +4.0% growth vs Southwest Airlines: -6.4% growth)
In select markets, Delta Air Lines outperforms Southwest Airlines despite weaker overall growth (-0.9% vs +0.2% overall): Augusta GA (Delta Air Lines leads: 51.0% share, +2.0% growth vs Southwest Airlines: 10.0%, -9.1%) and Austin TX (Delta Air Lines: +5.0% growth vs Southwest Airlines: -2.8% growth)
American Airlines successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 21.0% brand interest, +16.7% growth), Glendive MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 22.0% brand interest, +15.8% growth)
United Airlines successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 30.0% brand interest, +42.9% growth), Charleston-Huntington WV (maintained 23.0% brand interest, +21.1% growth), and Clarksburg-Weston WV (maintained 27.0% brand interest, +17.4% growth)