UberEats
Uber
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UberEats, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
33 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
139 DMAs
42 States
|
Brand Insights
Brand Insights reveal UberEats’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Uber Eats shows challenging performance with -1.4% average growth across 51 markets (20.6% avg brand interest), with positive growth in 11 of 51 markets
Uber Eats has 1 market with high growth (>15%), 9 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for Uber Eats include Vermont (+26.7% growth, 19.0% brand interest)
Uber Eats successfully defends strong market positions while maintaining brand interest growth in Texas (maintained 28.0% brand interest, +3.7% growth), Hawaii (maintained 37.0% brand interest, +5.7% growth), and Idaho (maintained 21.0% brand interest, +5.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Food Delivery industry.
For UberEats, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UberEats, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
DoorDash dominates head-to-head competition against Uber Eats in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Arizona (73.0% vs 27.0% brand interest), Arkansas (85.0% vs 15.0% brand interest), and Colorado (79.0% vs 21.0% brand interest)
DoorDash demonstrates competitive strength with 40 high brand interest state markets and 0 high-growth state markets, notably in South Dakota (89.0% brand interest, +1.1% growth), Wyoming (88.0% brand interest, 1.1% decline), and West Virginia (88.0% brand interest, +0.0% growth)
Uber Eats demonstrates competitive strength with 10 high brand interest state markets and 1 high-growth state market, notably in Hawaii (37.0% brand interest, +5.7% growth), District of Columbia (37.0% brand interest, +0.0% growth), and Vermont (19.0% brand interest, +26.7% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 51 key markets where it leads all competitors: Alaska (84.0% brand interest, validated dominance), Hawaii (63.0% brand interest, validated dominance), and Idaho (79.0% brand interest, validated dominance)
Investment Recommendations
Strategic recommendations for UberEats in the Food Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 24.0% | +9.1% | -7.7% |
| Indianapolis IN | 1,026,188 | 16.0% | +6.7% | +0.0% |
| San Diego CA | 940,959 | 32.0% | +6.7% | -3.0% |
| Lexington KY | 434,265 | 13.0% | +8.3% | -7.1% |
| Omaha NE | 384,022 | 18.0% | +5.9% | +5.9% |
| Charleston-Huntington WV | 363,503 | 12.0% | +9.1% | +0.0% |
| El Paso TX | 315,971 | 30.0% | +7.1% | -6.3% |
| Baton Rouge LA | 300,475 | 24.0% | +9.1% | -7.7% |
High Growth Priority
Large markets showing strong consistent growth
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Myers-Naples FL | 525,402 | 38.0% | +11.8% | -5.0% |
| Portland-Auburn ME | 364,761 | 16.0% | +14.3% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 26.0% | +13.0% | -18.8% |
| Colorado Springs-Pueblo CO | 327,871 | 23.0% | +15.0% | -4.2% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 11.0% | +10.0% | +57.1% |
| South Bend-Elkhart IN | 279,718 | 16.0% | +14.3% | -11.1% |
| Ft. Wayne IN | 242,556 | 17.0% | +21.4% | +30.8% |
| Traverse City-Cadillac MI | 216,002 | 13.0% | +8.3% | +30.0% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 26.0% | +4.0% | -3.7% |
| Fresno-Visalia CA | 539,002 | 22.0% | +0.0% | +0.0% |
| Rochester NY | 370,481 | 23.0% | +4.6% | -4.2% |
| Syracuse NY | 330,353 | 20.0% | +5.3% | -4.8% |
| Tri-Cities TN-VA | 281,792 | 13.0% | +0.0% | +0.0% |
| Marquette MI | 74,545 | 1.0% | +0.0% | +0.0% |
| Lima OH | 58,548 | 1.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
139
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 37.0% | -7.5% | -11.9% |
| Los Angeles CA | 4,962,377 | 34.0% | -2.9% | -15.0% |
| Chicago IL | 3,081,097 | 30.0% | -9.1% | -16.7% |
| Philadelphia PA | 2,642,616 | 21.0% | -4.6% | -8.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 30.0% | +0.0% | -14.3% |
| Atlanta GA | 2,277,873 | 27.0% | -12.9% | -18.2% |
| Houston TX | 2,266,381 | 28.0% | -6.7% | -12.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -10.0% | -15.6% |
Brand Insights
Brand Insights for UberEats in the Food Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Uber Eats shows strong performance with 7.3% average growth across 209 markets (17.9% avg brand interest), with positive growth in 69 of 209 markets
Top performing markets for Uber Eats demonstrate exceptional results in Lafayette IN (+50.0% growth, 21.0% brand interest, +7.0% change), Watertown NY (+33.3% growth, 20.0% brand interest, +5.0% change), and Charlottesville VA (+25.0% growth, 25.0% brand interest, +5.0% change)
Uber Eats has 23 markets with high growth (>15%), 40 markets with moderate growth (5-15%), 38 stable markets (0-5%), and 108 declining markets
Notable high-growth markets for Uber Eats include Charlottesville VA (+25.0% growth, 25.0% brand interest), Cheyenne WY-Scottsbluff NE (+22.2% growth, 11.0% brand interest), and Colorado Springs-Pueblo CO (+15.0% growth, 23.0% brand interest)
Uber Eats demonstrates strong market momentum with combined growth and brand interest gains in key markets: Charlottesville VA (+25.0% growth, +5.0% gain, 25.0% current brand interest), Lafayette IN (+50.0% growth, +7.0% gain, 21.0% current brand interest), and Ft. Myers-Naples FL (+11.8% growth, +4.0% gain, 38.0% current brand interest)
Uber Eats successfully defends strong market positions while maintaining brand interest growth in Charlottesville VA (maintained 25.0% brand interest, +25.0% growth), Colorado Springs-Pueblo CO (maintained 23.0% brand interest, +15.0% growth), and Lafayette IN (maintained 21.0% brand interest, +50.0% growth)
In small markets, Uber Eats shows strong growth with notable brand interest: Charlottesville VA (+25.0% growth, 25.0% brand interest) and Cheyenne WY-Scottsbluff NE (+22.2% growth, 11.0% brand interest)
Uber Eats maintains dominant market position with >35% brand interest in key markets: Honolulu HI (37.0% brand interest, +5.7% growth) and Ft. Myers-Naples FL (38.0% brand interest, +11.8% growth)
Uber Eats achieves significant brand interest gains in Charlottesville VA (+5.0% brand interest growth, now at 25.0%), Colorado Springs-Pueblo CO (+3.0% brand interest growth, now at 23.0%), and Columbus-Tupelo-West Point MS (+3.0% brand interest growth, now at 18.0%)
Uber Eats shows accelerating brand interest growth in Charlottesville VA (+25.0% growth, 25.0% brand interest) and Cheyenne WY-Scottsbluff NE (+22.2% growth, 11.0% brand interest)
Uber Eats demonstrates emerging brand interest strength in Cheyenne WY-Scottsbluff NE (+22.2% growth, 11.0% brand interest) and Columbus-Tupelo-West Point MS (+20.0% growth, 18.0% brand interest)
Uber Eats maintains stable brand interest performance in mature markets: Austin TX (-3.7% growth, 26.0% brand interest) and Baltimore MD (-4.8% growth, 20.0% brand interest)
Uber Eats faces growth challenges in historically strong markets: Atlanta GA (-12.9% growth, 27.0% brand interest) and Austin TX (-3.7% growth, 26.0% brand interest)
Uber Eats performance in major markets: Atlanta GA (-12.9% growth, 27.0% brand interest, 2.7M TVHH), Baltimore MD (-4.8% growth, 20.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-7.1% growth, 26.0% brand interest, 2.6M TVHH)
Uber Eats shows positive brand interest growth in markets representing 22.5% of total TVHH coverage
Uber Eats maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (20.0% brand interest, -2.0% change), Atlanta GA (27.0% brand interest, -4.0% change), and Austin TX (26.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how UberEats performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UberEats can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UberEats can focus its competitive strategy.
Uber Eats demonstrates category leadership at dma level with 7.3% average brand interest growth, showing exceptional performance in Charlottesville VA (+25.0%, 25.0% brand interest), Cheyenne WY-Scottsbluff NE (+22.2%, 11.0% brand interest), and Colorado Springs-Pueblo CO (+15.0%, 23.0% brand interest)
In high-growth dma markets, Uber Eats maintains an average brand interest of 15.0% with consistent performance across 23 markets
Uber Eats shows strong momentum with 7.3% average brand interest growth across key dma markets: Greenwood-Greenville MS (+900.0% growth, +9.0% brand interest), St. Joseph MO (+900.0% growth, +9.0% brand interest), and Great Falls MT (+100.0% growth, +9.0% brand interest)
Uber Eats captured additional brand interest in 61 dma markets, averaging +2.6% brand interest growth in key growth dma
In direct competition, Uber Eats outperforms DoorDash with 64.1 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 64.0% brand interest, 23.3% growth), Albany GA (gap: 70.0% brand interest, 14.2% growth), and Albany-Schenectady-Troy NY (gap: 60.0% brand interest, 11.7% growth)
In select markets, DoorDash outperforms Uber Eats despite weaker overall growth (+0.9% vs +7.3% overall): Abilene-Sweetwater TX (DoorDash leads: 82.0% share, +5.1% growth vs Uber Eats: 18.0%, -18.2%), Albany GA (DoorDash leads: 85.0% share, +2.4% growth vs Uber Eats: 15.0%, -11.8%), and Albany-Schenectady-Troy NY (DoorDash leads: 80.0% share, +2.6% growth vs Uber Eats: 20.0%, -9.1%)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Charlottesville VA (maintained 25.0% brand interest, +25.0% growth), Colorado Springs-Pueblo CO (maintained 23.0% brand interest, +15.0% growth), and Lafayette IN (maintained 21.0% brand interest, +50.0% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +100.0% growth), Victoria TX (maintained 99.0% brand interest, +22.2% growth), and Albany GA (maintained 85.0% brand interest, +2.4% growth)
Uber Eats maintains strong brand interest position in key markets: Nashville TN (26.0% brand interest, +4.0% growth), San Antonio TX (28.0% brand interest, +3.7% growth), and Charlotte NC (20.0% brand interest, +5.3% growth)
DoorDash maintains strong brand interest position in key markets: Austin TX (74.0% brand interest, +1.4% growth), Baltimore MD (80.0% brand interest, +1.3% growth), and Birmingham AL (82.0% brand interest, +1.2% growth)
DoorDash dominates head-to-head competition against Uber Eats in 207 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (82.0% vs 18.0% brand interest), Albany GA (85.0% vs 15.0% brand interest), and Albany-Schenectady-Troy NY (80.0% vs 20.0% brand interest)
DoorDash demonstrates competitive strength with 140 high brand interest dma markets and 2 high-growth dma markets, notably in Glendive MT (100.0% brand interest, +100.0% growth), Victoria TX (99.0% brand interest, +22.2% growth), and Helena MT (99.0% brand interest, +13.8% growth)
Uber Eats demonstrates competitive strength with 29 high brand interest dma markets and 21 high-growth dma markets, notably in Lafayette IN (21.0% brand interest, +50.0% growth), Ft. Myers-Naples FL (38.0% brand interest, +11.8% growth), and Honolulu HI (37.0% brand interest, +5.7% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 210 key markets where it leads all competitors: Anchorage AK (86.0% brand interest, validated dominance), Baton Rouge LA (76.0% brand interest, validated dominance), and Binghamton NY (76.0% brand interest, validated dominance)
Major market competition: DoorDash and Uber Eats show significant brand interest performance differences in key markets: Charlotte NC (DoorDash: -1.2%, Uber Eats: +5.3%) and Columbus OH (DoorDash: -1.2%, Uber Eats: +5.3%)
DoorDash demonstrates category leadership at dma level with 3.1% average brand interest growth, showing exceptional performance in Victoria TX (+32.0%, 99.0% brand interest)