UberEats
Uber
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UberEats, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
26 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
20 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
150 DMAs
42 States
|
Brand Insights
Brand Insights reveal UberEats’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Uber Eats shows challenging performance with -3.0% average growth across 51 markets (20.1% avg brand interest), with positive growth in 11 of 51 markets
Top performing markets for Uber Eats demonstrate exceptional results in Maryland (+13.0% growth, 26.0% brand interest, +3.0% change) and Tennessee (+13.0% growth, 26.0% brand interest, +3.0% change)
Uber Eats has 0 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 28 declining markets
Uber Eats successfully defends strong market positions while maintaining brand interest growth in Colorado (maintained 22.0% brand interest, +4.8% growth), District of Columbia (maintained 38.0% brand interest, +2.7% growth), and Florida (maintained 35.0% brand interest, +2.9% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Food Delivery industry.
For UberEats, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UberEats, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
DoorDash dominates head-to-head competition against Uber Eats in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (85.0% vs 15.0% brand interest), Alaska (85.0% vs 15.0% brand interest), and Arizona (77.0% vs 23.0% brand interest)
DoorDash demonstrates competitive strength with 40 high brand interest state markets and 0 high-growth state markets, notably in Wyoming (90.0% brand interest, +2.3% growth), Kentucky (89.0% brand interest, +3.5% growth), and South Dakota (90.0% brand interest, +1.1% growth)
Uber Eats demonstrates competitive strength with 11 high brand interest state markets and 0 high-growth state markets, notably in District of Columbia (38.0% brand interest, +2.7% growth), Hawaii (38.0% brand interest, +2.7% growth), and Florida (35.0% brand interest, +2.9% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 51 key markets where it leads all competitors: Colorado (78.0% brand interest, validated dominance), District of Columbia (62.0% brand interest, validated dominance), and Florida (65.0% brand interest, validated dominance)
Investment Recommendations
Strategic recommendations for UberEats in the Food Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 39.0% | +5.4% | -2.5% |
| Philadelphia PA | 2,642,616 | 23.0% | +9.5% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 17.0% | +6.3% | -5.6% |
| Salt Lake City UT | 975,902 | 17.0% | +6.3% | +0.0% |
| Columbus OH | 865,632 | 21.0% | +5.0% | +0.0% |
| Tulsa OK | 462,154 | 12.0% | +9.1% | -25.0% |
| Honolulu HI | 411,655 | 39.0% | +5.4% | +2.6% |
| Des Moines-Ames IA | 401,464 | 16.0% | +6.7% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | +11.1% | -9.1% |
| Kansas City MO | 866,618 | 18.0% | +12.5% | -10.0% |
| Austin TX | 831,742 | 29.0% | +11.5% | -3.3% |
| South Bend-Elkhart IN | 279,718 | 20.0% | +25.0% | +25.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 20.0% | +11.1% | +11.1% |
| Springfield-Holyoke MA | 224,757 | 17.0% | +21.4% | -5.6% |
| Monterey-Salinas CA | 197,948 | 22.0% | +10.0% | +15.8% |
| La Crosse-Eau Claire WI | 192,704 | 14.0% | +7.7% | +7.7% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Milwaukee WI | 765,170 | 19.0% | +5.6% | -5.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 11.0% | +0.0% | +0.0% |
| Charleston SC | 339,966 | 29.0% | +3.6% | -3.3% |
| Baton Rouge LA | 300,475 | 25.0% | +4.2% | -3.9% |
| Salisbury MD | 157,650 | 14.0% | +0.0% | +0.0% |
| Parkersburg WV | 53,788 | 11.0% | +0.0% | +0.0% |
| Zanesville OH | 28,849 | 0.0% | +0.0% | +0.0% |
| Presque Isle ME | 23,953 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
150
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 33.0% | -2.9% | -17.5% |
| Chicago IL | 3,081,097 | 30.0% | +0.0% | -9.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | -6.7% | -15.2% |
| Atlanta GA | 2,277,873 | 28.0% | +3.7% | -9.7% |
| Houston TX | 2,266,381 | 27.0% | -3.6% | -15.6% |
| Boston MA-Manchester NH | 2,206,762 | 27.0% | +3.9% | -12.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 19.0% | +0.0% | -9.5% |
| Phoenix AZ | 1,818,040 | 25.0% | -10.7% | -16.7% |
Brand Insights
Brand Insights for UberEats in the Food Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Uber Eats shows challenging performance with -3.4% average growth across 207 markets (17.2% avg brand interest), with positive growth in 47 of 207 markets
Top performing markets for Uber Eats demonstrate exceptional results in South Bend-Elkhart IN (+25.0% growth, 20.0% brand interest, +4.0% change), Beaumont-Port Arthur TX (+17.6% growth, 20.0% brand interest, +3.0% change), and Laredo TX (+16.7% growth, 28.0% brand interest, +4.0% change)
Uber Eats has 11 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 51 stable markets (0-5%), and 115 declining markets
Notable high-growth markets for Uber Eats include Beaumont-Port Arthur TX (+17.6% growth, 20.0% brand interest), Cheyenne WY-Scottsbluff NE (+18.2% growth, 13.0% brand interest), and Chico-Redding CA (+27.3% growth, 14.0% brand interest)
Uber Eats successfully defends strong market positions while maintaining brand interest growth in Laredo TX (maintained 28.0% brand interest, +16.7% growth), Atlanta GA (maintained 28.0% brand interest, +3.7% growth), and Baton Rouge LA (maintained 25.0% brand interest, +4.2% growth)
Uber Eats maintains dominant market position with >35% brand interest in key markets: Miami-Ft. Lauderdale FL (45.0% brand interest, +4.7% growth), Honolulu HI (39.0% brand interest, +5.4% growth), and New York NY (39.0% brand interest, +5.4% growth)
Uber Eats achieves significant brand interest gains in Beaumont-Port Arthur TX (+3.0% brand interest growth, now at 20.0%), Erie PA (+6.0% brand interest growth, now at 19.0%), and Hattiesburg-Laurel MS (+5.0% brand interest growth, now at 17.0%)
Uber Eats shows accelerating brand interest growth in Beaumont-Port Arthur TX (+17.6% growth, 20.0% brand interest) and Cheyenne WY-Scottsbluff NE (+18.2% growth, 13.0% brand interest)
Uber Eats demonstrates emerging brand interest strength in Cheyenne WY-Scottsbluff NE (+18.2% growth, 13.0% brand interest) and Chico-Redding CA (+27.3% growth, 14.0% brand interest)
Uber Eats maintains stable brand interest performance in mature markets: Billings, MT (-4.5% growth, 21.0% brand interest) and Boise ID (-4.3% growth, 22.0% brand interest)
Uber Eats faces growth challenges in historically strong markets: Bakersfield CA (-17.6% growth, 28.0% brand interest) and Dallas-Ft. Worth TX (-6.7% growth, 28.0% brand interest)
Uber Eats performance in major markets: Charlotte NC (-15.0% growth, 17.0% brand interest, 1.3M TVHH), Cleveland-Akron (Canton) OH (-6.2% growth, 15.0% brand interest, 1.6M TVHH), and Dallas-Ft. Worth TX (-6.7% growth, 28.0% brand interest, 3.0M TVHH)
Uber Eats shows positive brand interest growth in markets representing 31.5% of total TVHH coverage
Uber Eats maintains strong brand interest positions (>30% share) in key markets: Bakersfield CA (28.0% brand interest, -6.0% change), Billings, MT (21.0% brand interest, -1.0% change), and Binghamton NY (21.0% brand interest, -3.0% change)
Uber Eats achieves significant brand interest gains in Beaumont-Port Arthur TX (+3.0% brand interest), Cheyenne WY-Scottsbluff NE (+2.0% brand interest), and Chico-Redding CA (+3.0% brand interest)
Uber Eats shows challenging performance with -10.0% average growth across 209 markets (17.2% avg brand interest), with positive growth in 25 of 209 markets
Competitive Insights
Competitive Insights showcase how UberEats performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UberEats can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UberEats can focus its competitive strategy.
DoorDash dominates head-to-head competition against Uber Eats in 205 of 206 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (86.0% vs 14.0% brand interest), Albuquerque-Santa Fe NM (83.0% vs 17.0% brand interest), and Alexandria LA (90.0% vs 10.0% brand interest)
DoorDash demonstrates competitive strength with 159 high brand interest dma markets and 0 high-growth dma markets, notably in Juneau AK (100.0% brand interest, +3.1% growth), Helena MT (100.0% brand interest, +1.0% growth), and Ottumwa IA-Kirksville MO (100.0% brand interest, +1.0% growth)
Uber Eats demonstrates competitive strength with 27 high brand interest dma markets and 10 high-growth dma markets, notably in Miami-Ft. Lauderdale FL (45.0% brand interest, +4.7% growth), Erie PA (19.0% brand interest, +46.1% growth), and Honolulu HI (39.0% brand interest, +5.4% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 208 key markets where it leads all competitors: Atlanta GA (72.0% brand interest, validated dominance), Austin TX (71.0% brand interest, validated dominance), and Bangor ME (84.0% brand interest, validated dominance)
Major market competition: DoorDash and Uber Eats show significant brand interest performance differences in key markets: Atlanta GA (DoorDash: -1.4%, Uber Eats: +3.7%) and Boston MA-Manchester NH (DoorDash: -1.4%, Uber Eats: +3.9%)
In direct competition, DoorDash outperforms Uber Eats with 65.1 percentage point brand interest advantage across 207 shared markets: Atlanta GA (gap: 44.0% brand interest, 5.1% growth), Austin TX (gap: 42.0% brand interest, 15.6% growth), and Bangor ME (gap: 68.0% brand interest, 7.8% growth)
In select markets, DoorDash outperforms Uber Eats despite weaker overall growth (+0.4% vs -3.4% overall): Abilene-Sweetwater TX (DoorDash leads: 86.0% share, +4.9% growth vs Uber Eats: 14.0%, -22.2%) and Alexandria LA (DoorDash leads: 90.0% share, +3.5% growth vs Uber Eats: 10.0%, -23.1%)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Laredo TX (maintained 28.0% brand interest, +16.7% growth), Atlanta GA (maintained 28.0% brand interest, +3.7% growth), and Baton Rouge LA (maintained 25.0% brand interest, +4.2% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 86.0% brand interest, +4.9% growth), Albuquerque-Santa Fe NM (maintained 83.0% brand interest, +1.2% growth), and Alexandria LA (maintained 90.0% brand interest, +3.5% growth)
Uber Eats maintains strong brand interest position in key markets: Atlanta GA (28.0% brand interest, +3.7% growth), Boston MA-Manchester NH (27.0% brand interest, +3.9% growth), and Miami-Ft. Lauderdale FL (45.0% brand interest, +4.7% growth)
DoorDash maintains strong brand interest position in key markets: Birmingham AL (83.0% brand interest, +1.2% growth), Charlotte NC (83.0% brand interest, +3.8% growth), and Cincinnati OH (86.0% brand interest, +2.4% growth)
DoorDash demonstrates category leadership at dma level with 3.2% average brand interest growth, showing exceptional performance in Helena MT (+17.6%, 100.0% brand interest), Ottumwa IA-Kirksville MO (+19.1%, 100.0% brand interest), and Watertown NY (+20.6%, 88.0% brand interest)
In high-growth dma markets, DoorDash maintains an average brand interest of 96.0% with consistent performance across 3 markets
In direct competition, DoorDash outperforms Uber Eats with 65.5 percentage point brand interest advantage across 209 shared markets: Bangor ME (gap: 68.0% brand interest, 7.8% growth), Bend OR (gap: 66.0% brand interest, 7.4% growth), and Butte-Bozeman MT (gap: 70.0% brand interest, 8.3% growth)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Monterey-Salinas CA (maintained 22.0% brand interest, +15.8% growth) and Honolulu HI (maintained 39.0% brand interest, +2.6% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +17.6% growth), Ottumwa IA-Kirksville MO (maintained 100.0% brand interest, +19.1% growth), and Watertown NY (maintained 88.0% brand interest, +20.6% growth)