UberEats
Uber
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UberEats, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
43 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
27 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
123 DMAs
29 States
|
Brand Insights
Brand Insights reveal UberEats’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Uber Eats shows challenging performance with -3.4% average growth across 51 markets (21.8% avg brand interest), with positive growth in 12 of 51 markets
Top performing markets for Uber Eats demonstrate exceptional results in Massachusetts (+17.2% growth, 34.0% brand interest, +5.0% change) and Vermont (+10.0% growth, 22.0% brand interest, +2.0% change)
Uber Eats has 1 market with high growth (>15%), 6 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 28 declining markets
Notable high-growth markets for Uber Eats include Massachusetts (+17.2% growth, 34.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Food Delivery industry.
For UberEats, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UberEats, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
DoorDash dominates head-to-head competition against Uber Eats in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alaska (86.0% vs 14.0% brand interest), Arizona (74.0% vs 26.0% brand interest), and Arkansas (84.0% vs 16.0% brand interest)
DoorDash demonstrates competitive strength with 51 high brand interest state markets and 0 high-growth state markets, notably in Alabama (83.0% brand interest, -1.2% growth), California (69.0% brand interest, -2.8% growth), and Colorado (76.0% brand interest, -1.3% growth)
Uber Eats demonstrates competitive strength with 13 high brand interest state markets and 1 high-growth state market, notably in Arizona (26.0% brand interest, -10.3% growth), Connecticut (32.0% brand interest, -5.9% growth), and District of Columbia (38.0% brand interest, -2.6% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 51 key markets where it leads all competitors: Alabama (83.0% brand interest, validated dominance), California (69.0% brand interest, validated dominance), and Colorado (76.0% brand interest, validated dominance)
Investment Recommendations
Strategic recommendations for UberEats in the Food Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 34.0% | +3.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | +6.3% | +0.0% |
| Charlotte NC | 1,124,890 | 20.0% | -4.8% | +5.3% |
| Salt Lake City UT | 975,902 | 17.0% | +0.0% | +13.3% |
| San Antonio TX | 900,609 | 31.0% | +3.3% | +3.3% |
| Kansas City MO | 866,618 | 20.0% | +0.0% | +5.3% |
| Jacksonville FL | 671,993 | 28.0% | +0.0% | +12.0% |
| Birmingham AL | 651,287 | 18.0% | +5.9% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lexington KY | 434,265 | 14.0% | +7.7% | +7.7% |
| Flint-Saginaw-Bay City MI | 375,743 | 13.0% | +18.2% | -13.3% |
| Toledo OH | 360,723 | 15.0% | +7.1% | +7.1% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 10.0% | +11.1% | +11.1% |
| Burlington VT-Plattsburgh NY | 306,170 | 23.0% | +15.0% | +9.5% |
| South Bend-Elkhart IN | 279,718 | 17.0% | +6.3% | +6.3% |
| Lincoln & Hastings-Kearney NE | 247,903 | 18.0% | +12.5% | +28.6% |
| Youngstown OH | 221,187 | 13.0% | +18.2% | +8.3% |
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 21.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 31.0% | +0.0% | +0.0% |
| Louisville KY | 612,910 | 16.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 36.0% | +0.0% | -2.7% |
| Omaha NE | 384,022 | 19.0% | +0.0% | +0.0% |
| El Paso TX | 315,971 | 31.0% | +0.0% | +0.0% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 13.0% | +0.0% | +0.0% |
| Lansing MI | 221,663 | 18.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
123
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 40.0% | +0.0% | -11.1% |
| Los Angeles CA | 4,962,377 | 39.0% | -2.5% | +2.6% |
| Philadelphia PA | 2,642,616 | 21.0% | -8.7% | -12.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 32.0% | -3.0% | -3.0% |
| Atlanta GA | 2,277,873 | 31.0% | +0.0% | -3.1% |
| Houston TX | 2,266,381 | 30.0% | -6.3% | -6.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 30.0% | -9.1% | -6.3% |
| Boston MA-Manchester NH | 2,206,762 | 30.0% | -3.2% | +0.0% |
Brand Insights
Brand Insights for UberEats in the Food Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Uber Eats shows challenging performance with -2.8% average growth across 210 markets (18.7% avg brand interest), with positive growth in 48 of 210 markets
Top performing markets for Uber Eats demonstrate exceptional results in Fairbanks AK (+15.8% growth, 22.0% brand interest, +3.0% change), Burlington VT-Plattsburgh NY (+15.0% growth, 23.0% brand interest, +3.0% change), and Columbus GA (+10.0% growth, 22.0% brand interest, +2.0% change)
Uber Eats has 17 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 118 declining markets
Notable high-growth markets for Uber Eats include Burlington VT-Plattsburgh NY (+15.0% growth, 23.0% brand interest), Butte-Bozeman MT (+21.4% growth, 17.0% brand interest), and Casper-Riverton WY (+100.0% growth, 7.0% brand interest)
Uber Eats successfully defends strong market positions while maintaining brand interest growth in Burlington VT-Plattsburgh NY (maintained 23.0% brand interest, +15.0% growth), Fairbanks AK (maintained 22.0% brand interest, +15.8% growth), and Albany-Schenectady-Troy NY (maintained 22.0% brand interest, +0.0% growth)
In large markets, Uber Eats shows slight decline with notable brand interest: Baltimore MD (-8.7% growth, 21.0% brand interest) and Boston MA-Manchester NH (-3.2% growth, 30.0% brand interest)
In medium markets, Uber Eats shows significant decline with notable brand interest: Albuquerque-Santa Fe NM (-10.5% growth, 17.0% brand interest) and Buffalo NY (-4.3% growth, 22.0% brand interest)
In small markets, Uber Eats shows slight decline with notable brand interest: Albany GA (-11.1% growth, 16.0% brand interest) and Alexandria LA (-18.8% growth, 13.0% brand interest)
Uber Eats achieves significant brand interest gains in Casper-Riverton WY (+7.0% brand interest growth, now at 7.0%) and Eureka CA (+8.0% brand interest growth, now at 8.0%)
Uber Eats shows accelerating brand interest growth in Butte-Bozeman MT (+21.4% growth, 17.0% brand interest) and Casper-Riverton WY (+100.0% growth, 7.0% brand interest)
Uber Eats demonstrates emerging brand interest strength in Butte-Bozeman MT (+21.4% growth, 17.0% brand interest) and Casper-Riverton WY (+100.0% growth, 7.0% brand interest)
Uber Eats maintains stable brand interest performance in mature markets: Bakersfield CA (-2.9% growth, 33.0% brand interest) and Baton Rouge LA (-3.9% growth, 25.0% brand interest)
Uber Eats faces growth challenges in historically strong markets: Bakersfield CA (-2.9% growth, 33.0% brand interest) and Billings, MT (-10.0% growth, 27.0% brand interest)
Uber Eats performance in major markets: Baltimore MD (-8.7% growth, 21.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-3.2% growth, 30.0% brand interest, 2.6M TVHH), and Charlotte NC (-4.8% growth, 20.0% brand interest, 1.3M TVHH)
Uber Eats shows positive brand interest growth in markets representing 14.0% of total TVHH coverage
Uber Eats maintains strong brand interest positions (>30% share) in key markets: Bakersfield CA (33.0% brand interest, -1.0% change), Baltimore MD (21.0% brand interest, -2.0% change), and Baton Rouge LA (25.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how UberEats performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UberEats can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UberEats can focus its competitive strategy.
DoorDash demonstrates category leadership at dma level with 1.2% average brand interest growth, showing exceptional performance in Helena MT (+17.6%, 100.0% brand interest)
In high-growth dma markets, DoorDash maintains an average brand interest of 100.0% with consistent performance across 1 market
In direct competition, DoorDash outperforms Uber Eats with 62.5 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 54.0% brand interest, 12.0% growth), Amarillo TX (gap: 52.0% brand interest, 5.6% growth), and Birmingham AL (gap: 64.0% brand interest, 7.1% growth)
Uber Eats successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 31.0% brand interest, +0.0% growth), Austin TX (maintained 30.0% brand interest, +0.0% growth), and Chicago IL (maintained 34.0% brand interest, +3.0% growth)
DoorDash successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 100.0% brand interest, +17.6% growth), Albany GA (maintained 84.0% brand interest, +2.4% growth), and Albany-Schenectady-Troy NY (maintained 78.0% brand interest, +0.0% growth)
Uber Eats maintains strong brand interest position in key markets: Chicago IL (34.0% brand interest, +3.0% growth), Pittsburgh PA (22.0% brand interest, +4.8% growth), and San Antonio TX (31.0% brand interest, +3.3% growth)
DoorDash maintains strong brand interest position in key markets: Baltimore MD (79.0% brand interest, +2.6% growth), Boston MA-Manchester NH (70.0% brand interest, +1.4% growth), and Charlotte NC (80.0% brand interest, +1.3% growth)
DoorDash dominates head-to-head competition against Uber Eats in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (84.0% vs 16.0% brand interest), Albuquerque-Santa Fe NM (83.0% vs 17.0% brand interest), and Alexandria LA (87.0% vs 13.0% brand interest)
DoorDash demonstrates competitive strength with 209 high brand interest dma markets and 1 high-growth dma market, notably in Abilene-Sweetwater TX (77.0% brand interest, -2.5% growth), Amarillo TX (76.0% brand interest, -1.3% growth), and Birmingham AL (82.0% brand interest, -1.2% growth)
Uber Eats demonstrates competitive strength with 31 high brand interest dma markets and 16 high-growth dma markets, notably in Bakersfield CA (33.0% brand interest, -2.9% growth), Billings, MT (27.0% brand interest, -10.0% growth), and Boston MA-Manchester NH (30.0% brand interest, -3.2% growth)
DoorDash maintains validated market dominance (>35% brand interest) across 209 key markets where it leads all competitors: Abilene-Sweetwater TX (77.0% brand interest, validated dominance), Amarillo TX (76.0% brand interest, validated dominance), and Birmingham AL (82.0% brand interest, validated dominance)
Major market competition: DoorDash and Uber Eats show significant brand interest performance differences in key markets: Pittsburgh PA (DoorDash: -1.3%, Uber Eats: +4.8%) and Sacramento-Stockton-Modesto CA (DoorDash: -1.2%, Uber Eats: +6.2%)
Uber Eats demonstrates category leadership at dma level with 0.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+15.0%, 23.0% brand interest), Amarillo TX (+20.0%, 24.0% brand interest), and Bakersfield CA (+17.9%, 33.0% brand interest)
In high-growth dma markets, Uber Eats maintains an average brand interest of 17.3% with consistent performance across 27 markets
In direct competition, Uber Eats outperforms DoorDash with 62.5 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 56.0% brand interest, 11.0% growth), Albuquerque-Santa Fe NM (gap: 66.0% brand interest, 6.8% growth), and Atlanta GA (gap: 38.0% brand interest, 4.6% growth)
In select markets, DoorDash outperforms Uber Eats despite weaker overall growth (+0.5% vs +0.5% overall): Albany-Schenectady-Troy NY (DoorDash leads: 78.0% share, +2.6% growth vs Uber Eats: 22.0%, -8.3%), Albuquerque-Santa Fe NM (DoorDash leads: 83.0% share, +1.2% growth vs Uber Eats: 17.0%, -5.6%), and Atlanta GA (DoorDash leads: 69.0% share, +1.5% growth vs Uber Eats: 31.0%, -3.1%)