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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
30 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
15 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
11 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
137 DMAs
27 States
|
Brand Insights
Brand Insights reveal UPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
UPS shows stable performance with 1.5% average growth across 51 markets (27.0% avg brand interest), with positive growth in 26 of 51 markets
Top performing markets for UPS demonstrate exceptional results in New Mexico (+21.7% growth, 28.0% brand interest, +5.0% change) and Arizona (+12.0% growth, 28.0% brand interest, +3.0% change)
UPS has 1 market with high growth (>15%), 8 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 13 declining markets
Notable high-growth markets for UPS include New Mexico (+21.7% growth, 28.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Fedex demonstrates category leadership at state level with 6.6% average brand interest growth, showing exceptional performance in New Jersey (+16.0%, 29.0% brand interest) and South Dakota (+15.0%, 23.0% brand interest)
In high-growth state markets, Fedex maintains an average brand interest of 26.0% with consistent performance across 2 markets
Fedex shows strong momentum with 6.6% average brand interest growth across key state markets: New Jersey (+16.0% growth, +4.0% brand interest), South Dakota (+15.0% growth, +3.0% brand interest), and Kentucky (+14.3% growth, +3.0% brand interest)
Fedex captured additional brand interest in 28 state markets, averaging +2.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for UPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 31.0% | +6.9% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +3.7% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +7.4% | +0.0% |
| Phoenix AZ | 1,818,040 | 28.0% | +7.7% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 28.0% | +3.7% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 31.0% | +3.3% | +0.0% |
| Kansas City MO | 866,618 | 28.0% | +3.7% | +3.7% |
| Columbus OH | 865,632 | 28.0% | +3.7% | +3.7% |
High Growth Priority
Large markets showing strong consistent growth
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 30.0% | +7.1% | +7.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 30.0% | +11.1% | +0.0% |
| Detroit MI | 1,646,663 | 30.0% | +7.1% | +11.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 28.0% | +7.7% | +3.7% |
| Indianapolis IN | 1,026,188 | 28.0% | +7.7% | +3.7% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 29.0% | +7.4% | +3.6% |
| New Orleans LA | 584,044 | 27.0% | +12.5% | -6.9% |
| Knoxville TN | 475,703 | 32.0% | +14.3% | +18.5% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 29.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 30.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | +3.7% | -3.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 30.0% | +0.0% | +3.5% |
| Denver CO | 1,523,659 | 26.0% | +4.0% | -3.7% |
| St. Louis MO | 1,066,886 | 27.0% | +3.9% | -3.6% |
| Baltimore MD | 977,058 | 28.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 27.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
137
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 28.0% | -3.5% | +3.7% |
| Atlanta GA | 2,277,873 | 31.0% | +3.3% | -6.1% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | +0.0% | -3.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 27.0% | +0.0% | -3.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 29.0% | +3.6% | -6.5% |
| Charlotte NC | 1,124,890 | 27.0% | -3.6% | -6.9% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 27.0% | +3.9% | -6.9% |
| Portland OR | 1,086,232 | 26.0% | -3.7% | -3.7% |
Brand Insights
Brand Insights for UPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
UPS shows challenging performance with -0.0% average growth across 210 markets (26.8% avg brand interest), with positive growth in 79 of 210 markets
Top performing markets for UPS demonstrate exceptional results in Knoxville TN (+14.3% growth, 32.0% brand interest, +4.0% change), Great Falls MT (+12.5% growth, 27.0% brand interest, +3.0% change), and Green Bay-Appleton WI (+12.5% growth, 27.0% brand interest, +3.0% change)
UPS has 0 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 96 stable markets (0-5%), and 80 declining markets
UPS successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +4.0% growth), Albuquerque-Santa Fe NM (maintained 27.0% brand interest, +3.9% growth), and Atlanta GA (maintained 31.0% brand interest, +3.3% growth)
In large markets, UPS shows modest growth with notable brand interest: Atlanta GA (+3.3% growth, 31.0% brand interest) and Baltimore MD (+0.0% growth, 28.0% brand interest)
In medium markets, UPS shows modest growth with notable brand interest: Albany-Schenectady-Troy NY (+0.0% growth, 26.0% brand interest) and Albuquerque-Santa Fe NM (+3.9% growth, 27.0% brand interest)
UPS maintains dominant market position with >35% brand interest in key markets: Glendive MT (36.0% brand interest, +5.9% growth)
UPS achieves significant brand interest gains in Alpena MI (+3.0% brand interest growth, now at 28.0%), Dallas-Ft. Worth TX (+3.0% brand interest growth, now at 30.0%), and Great Falls MT (+3.0% brand interest growth, now at 27.0%)
UPS maintains stable brand interest performance in mature markets: Anchorage AK (-4.8% growth, 20.0% brand interest) and Baton Rouge LA (-3.5% growth, 28.0% brand interest)
UPS faces growth challenges in historically strong markets: Amarillo TX (-6.7% growth, 28.0% brand interest) and Baton Rouge LA (-3.5% growth, 28.0% brand interest)
UPS performance in major markets: Charlotte NC (-3.6% growth, 27.0% brand interest, 1.3M TVHH), Los Angeles CA (-3.5% growth, 28.0% brand interest, 5.8M TVHH), and Portland OR (-3.7% growth, 26.0% brand interest, 1.3M TVHH)
UPS shows positive brand interest growth in markets representing 50.6% of total TVHH coverage
UPS maintains strong brand interest positions (>30% share) in key markets: Amarillo TX (28.0% brand interest, -2.0% change), Anchorage AK (20.0% brand interest, -1.0% change), and Baton Rouge LA (28.0% brand interest, -1.0% change)
UPS achieves significant brand interest gains in Abilene-Sweetwater TX (+1.0% brand interest), Albuquerque-Santa Fe NM (+1.0% brand interest), and Atlanta GA (+1.0% brand interest)
UPS shows challenging performance with -6.0% average growth across 210 markets (26.8% avg brand interest), with positive growth in 22 of 210 markets
Top performing markets for UPS demonstrate exceptional results in Knoxville TN (+18.5% growth, 32.0% brand interest, +5.0% change) and Detroit MI (+11.1% growth, 30.0% brand interest, +3.0% change)
Competitive Insights
Competitive Insights showcase how UPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
Fedex demonstrates category leadership at dma level with 8.4% average brand interest growth, showing exceptional performance in Baton Rouge LA (+16.7%, 28.0% brand interest), Bluefield-Beckley-Oak Hill WV (+15.8%, 22.0% brand interest), and Boston MA-Manchester NH (+15.4%, 30.0% brand interest)
In high-growth dma markets, Fedex maintains an average brand interest of 24.9% with consistent performance across 28 markets
Fedex shows strong momentum with 8.4% average brand interest growth across key dma markets: Glendive MT (+100.0% growth, +1.0% brand interest), Victoria TX (+30.0% growth, +6.0% brand interest), and Wichita-Hutchinson KS (+30.0% growth, +6.0% brand interest)
Fedex captured additional brand interest in 131 dma markets, averaging +2.7% brand interest growth in key growth dma
In select markets, UPS outperforms Fedex despite weaker overall growth (-0.0% vs +8.4% overall): Alpena MI (UPS leads: 28.0% share, +12.0% growth vs Fedex: 21.0%, -19.2%)
In select markets, USPS outperforms Fedex despite weaker overall growth (-3.6% vs +8.4% overall): Albany-Schenectady-Troy NY (USPS leads: 51.0% share, +2.0% growth vs Fedex: 23.0%, -4.2%) and Alpena MI (USPS leads: 51.0% share, +4.1% growth vs Fedex: 21.0%, -19.2%)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 28.0% brand interest, +16.7% growth), Bluefield-Beckley-Oak Hill WV (maintained 22.0% brand interest, +15.8% growth), and Boston MA-Manchester NH (maintained 30.0% brand interest, +15.4% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +4.0% growth), Albuquerque-Santa Fe NM (maintained 27.0% brand interest, +3.9% growth), and Atlanta GA (maintained 31.0% brand interest, +3.3% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 52.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 51.0% brand interest, +2.0% growth), and Alpena MI (maintained 51.0% brand interest, +4.1% growth)
Fedex maintains strong brand interest position in key markets: Boston MA-Manchester NH (30.0% brand interest, +15.4% growth), Nashville TN (28.0% brand interest, +16.7% growth), and Austin TX (29.0% brand interest, +3.6% growth)
UPS maintains strong brand interest position in key markets: Atlanta GA (31.0% brand interest, +3.3% growth), Boston MA-Manchester NH (28.0% brand interest, +3.7% growth), and Cincinnati OH (28.0% brand interest, +3.7% growth)
USPS maintains strong brand interest position in key markets: Birmingham AL (51.0% brand interest, +4.1% growth) and Charlotte NC (43.0% brand interest, +2.4% growth)
USPS dominates head-to-head competition against Fedex in 203 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (52.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (51.0% vs 23.0% brand interest), and Alpena MI (51.0% vs 21.0% brand interest)
USPS dominates head-to-head competition against UPS in 205 of 205 shared DMA markets, with superior brand interest in key battlegrounds: Amarillo TX (48.0% vs 28.0% brand interest), Anchorage AK (58.0% vs 20.0% brand interest), and Baton Rouge LA (44.0% vs 28.0% brand interest)
Fedex emerges as competitive threat to UPS with superior growth momentum (+8.4% vs -0.0%) across contested markets: Amarillo TX (Fedex: +9.1% growth vs UPS: -6.7% growth), Anchorage AK (Fedex leads: 22.0% share, +10.0% growth vs UPS: 20.0%, -4.8%), and Baton Rouge LA (Fedex: +16.7% growth vs UPS: -3.5% growth)
Fedex emerges as competitive threat to USPS with superior growth momentum (+8.4% vs -3.6%) across contested markets: Abilene-Sweetwater TX (Fedex: +13.0% growth vs USPS: -7.7% growth), Albuquerque-Santa Fe NM (Fedex: +4.3% growth vs USPS: -3.9% growth), and Alexandria LA (Fedex: +9.5% growth vs USPS: -3.7% growth)