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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for UPS, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
11 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
26 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
160 DMAs
41 States
|
Brand Insights
Brand Insights reveal UPS’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
UPS shows challenging performance with -5.0% average growth across 51 markets (26.2% avg brand interest), with positive growth in 2 of 51 markets
UPS has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 33 declining markets
UPS maintains stable brand interest performance in mature markets: Delaware (-3.6% growth, 27.0% brand interest) and Louisiana (-3.9% growth, 25.0% brand interest)
UPS faces growth challenges in historically strong markets: Arizona (-6.7% growth, 28.0% brand interest) and Delaware (-3.6% growth, 27.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Shipping Partners industry.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For UPS, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Fedex demonstrates category leadership at state level with 3.3% average brand interest growth, showing exceptional performance in Arizona (+18.2%, 26.0% brand interest), Montana (+16.7%, 21.0% brand interest), and West Virginia (+25.0%, 25.0% brand interest)
In high-growth state markets, Fedex maintains an average brand interest of 24.2% with consistent performance across 4 markets
In direct competition, Fedex outperforms USPS with 27.6 percentage point brand interest advantage across 51 shared markets: District of Columbia (gap: 22.0% brand interest, 12.5% growth), Florida (gap: 25.0% brand interest, 12.3% growth), and Illinois (gap: 21.0% brand interest, 6.1% growth)
In select markets, USPS outperforms Fedex despite weaker overall growth (+1.7% vs +3.3% overall): District of Columbia (USPS leads: 49.0% share, +8.9% growth vs Fedex: 27.0%, -3.6%), Florida (USPS leads: 48.0% share, +4.3% growth vs Fedex: 23.0%, -8.0%), and Illinois (USPS leads: 46.0% share, +2.2% growth vs Fedex: 25.0%, -3.9%)
Investment Recommendations
Strategic recommendations for UPS in the Shipping Partners category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 28.0% | +3.7% | +0.0% |
| Birmingham AL | 651,287 | 29.0% | +3.6% | +3.6% |
| Little Rock-Pine Bluff AR | 490,561 | 28.0% | +3.7% | +0.0% |
| Knoxville TN | 475,703 | 28.0% | +7.7% | -12.5% |
| Honolulu HI | 411,655 | 21.0% | +5.0% | +0.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 27.0% | +3.9% | +0.0% |
| Fargo-Valley City ND | 225,922 | 29.0% | -6.5% | +7.4% |
| Eugene OR | 213,214 | 25.0% | +4.2% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 30.0% | +7.1% | +11.1% |
| Kansas City MO | 866,618 | 28.0% | +7.7% | +3.7% |
| Columbia SC | 382,874 | 32.0% | +6.7% | +10.3% |
| Savannah GA | 321,334 | 30.0% | +7.1% | +3.5% |
| Monterey-Salinas CA | 197,948 | 29.0% | +7.4% | +7.4% |
| Marquette MI | 74,545 | 31.0% | +10.7% | +6.9% |
| San Angelo TX | 49,037 | 28.0% | +7.7% | +3.7% |
| Ottumwa IA-Kirksville MO | 39,381 | 26.0% | +13.0% | -10.3% |
Maintain & Optimize
Stable markets with consistent performance
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 27.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 30.0% | +0.0% | +3.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 29.0% | +0.0% | +3.6% |
| San Antonio TX | 900,609 | 28.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 28.0% | +3.7% | -3.5% |
| Jacksonville FL | 671,993 | 30.0% | +0.0% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 31.0% | +0.0% | +3.3% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 27.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
160
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 30.0% | -3.2% | +3.5% |
| Los Angeles CA | 4,962,377 | 26.0% | -7.1% | -10.3% |
| Chicago IL | 3,081,097 | 28.0% | -3.5% | +0.0% |
| Philadelphia PA | 2,642,616 | 27.0% | -10.0% | -6.9% |
| Atlanta GA | 2,277,873 | 27.0% | -12.9% | -3.6% |
| Houston TX | 2,266,381 | 28.0% | -6.7% | +3.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | -7.1% | -3.7% |
| Boston MA-Manchester NH | 2,206,762 | 26.0% | -7.1% | -7.1% |
Brand Insights
Brand Insights for UPS in the Shipping Partners category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
UPS shows challenging performance with -3.8% average growth across 210 markets (26.6% avg brand interest), with positive growth in 34 of 210 markets
Top performing markets for UPS demonstrate exceptional results in St. Joseph MO (+17.9% growth, 33.0% brand interest, +5.0% change), Ottumwa IA-Kirksville MO (+13.0% growth, 26.0% brand interest, +3.0% change), and Fairbanks AK (+11.1% growth, 20.0% brand interest, +2.0% change)
UPS has 1 market with high growth (>15%), 14 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 139 declining markets
Notable high-growth markets for UPS include St. Joseph MO (+17.9% growth, 33.0% brand interest)
UPS successfully defends strong market positions while maintaining brand interest growth in St. Joseph MO (maintained 33.0% brand interest, +17.9% growth), Albany GA (maintained 30.0% brand interest, +3.5% growth), and Birmingham AL (maintained 29.0% brand interest, +3.6% growth)
UPS achieves significant brand interest gains in St. Joseph MO (+5.0% brand interest growth, now at 33.0%), Alpena MI (+3.0% brand interest growth, now at 32.0%), and Marquette MI (+3.0% brand interest growth, now at 31.0%)
UPS maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-3.6% growth, 27.0% brand interest) and Albany-Schenectady-Troy NY (-3.9% growth, 25.0% brand interest)
UPS faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-3.6% growth, 27.0% brand interest) and Amarillo TX (-9.7% growth, 28.0% brand interest)
UPS performance in major markets: Atlanta GA (-12.9% growth, 27.0% brand interest, 2.7M TVHH), Baltimore MD (-7.1% growth, 26.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-7.1% growth, 26.0% brand interest, 2.6M TVHH)
UPS shows positive brand interest growth in markets representing 12.6% of total TVHH coverage
UPS maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (27.0% brand interest, -1.0% change), Albany-Schenectady-Troy NY (25.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (25.0% brand interest, -1.0% change)
UPS achieves significant brand interest gains in St. Joseph MO (+5.0% brand interest), Albany GA (+1.0% brand interest), and Birmingham AL (+1.0% brand interest)
UPS shows challenging performance with -5.0% average growth across 210 markets (26.6% avg brand interest), with positive growth in 27 of 210 markets
Top performing markets for UPS demonstrate exceptional results in Alpena MI (+18.5% growth, 32.0% brand interest, +5.0% change), St. Joseph MO (+13.8% growth, 33.0% brand interest, +4.0% change), and Dallas-Ft. Worth TX (+11.1% growth, 30.0% brand interest, +3.0% change)
UPS has 1 market with high growth (>15%), 8 markets with moderate growth (5-15%), 55 stable markets (0-5%), and 146 declining markets
Notable high-growth markets for UPS include Alpena MI (+18.5% growth, 32.0% brand interest)
Competitive Insights
Competitive Insights showcase how UPS performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where UPS can focus its competitive strategy.
Fedex demonstrates category leadership at dma level with 3.1% average brand interest growth, showing exceptional performance in Anchorage AK (+20.0%, 18.0% brand interest), Bluefield-Beckley-Oak Hill WV (+28.6%, 27.0% brand interest), and Casper-Riverton WY (+25.0%, 25.0% brand interest)
In high-growth dma markets, Fedex maintains an average brand interest of 22.8% with consistent performance across 17 markets
In direct competition, Fedex outperforms USPS with 29.2 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 30.0% brand interest, 28.7% growth), Albany-Schenectady-Troy NY (gap: 33.0% brand interest, 8.4% growth), and Alpena MI (gap: 34.0% brand interest, 15.0% growth)
In select markets, USPS outperforms Fedex despite weaker overall growth (+1.2% vs +3.1% overall): Albany GA (USPS leads: 50.0% share, +8.7% growth vs Fedex: 20.0%, -20.0%) and Albany-Schenectady-Troy NY (USPS leads: 54.0% share, +3.9% growth vs Fedex: 21.0%, -4.5%)
In select markets, UPS outperforms Fedex despite weaker overall growth (-3.8% vs +3.1% overall): Albany GA (UPS leads: 30.0% share, +3.5% growth vs Fedex: 20.0%, -20.0%) and Alpena MI (UPS leads: 32.0% share, +10.3% growth vs Fedex: 17.0%, -15.0%)
In select markets, USPS outperforms UPS despite weaker overall growth (+1.2% vs -3.8% overall): Albany-Schenectady-Troy NY (USPS leads: 54.0% share, +3.9% growth vs UPS: 25.0%, -3.9%)
Fedex successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 27.0% brand interest, +28.6% growth), Casper-Riverton WY (maintained 25.0% brand interest, +25.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 23.0% brand interest, +15.0% growth)
USPS successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 54.0% brand interest, +3.9% growth), Amarillo TX (maintained 47.0% brand interest, +2.2% growth), and Bangor ME (maintained 54.0% brand interest, +1.9% growth)
UPS successfully defends market leadership positions while maintaining brand interest growth in St. Joseph MO (maintained 33.0% brand interest, +17.9% growth), Albany GA (maintained 30.0% brand interest, +3.5% growth), and Birmingham AL (maintained 29.0% brand interest, +3.6% growth)
Fedex maintains strong brand interest position in key markets: Charlotte NC (26.0% brand interest, +4.0% growth), Cincinnati OH (27.0% brand interest, +3.9% growth), and Grand Rapids-Kalamazoo-Battle Creek MI (23.0% brand interest, +4.5% growth)
USPS maintains strong brand interest position in key markets: Birmingham AL (51.0% brand interest, +2.0% growth), Charlotte NC (46.0% brand interest, +4.5% growth), and Chicago IL (46.0% brand interest, +2.2% growth)
UPS maintains strong brand interest position in key markets: Birmingham AL (29.0% brand interest, +3.6% growth), Cincinnati OH (28.0% brand interest, +3.7% growth), and Columbus OH (25.0% brand interest, +4.2% growth)
USPS dominates head-to-head competition against Fedex in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (50.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (54.0% vs 21.0% brand interest), and Alpena MI (51.0% vs 17.0% brand interest)
UPS dominates head-to-head competition against Fedex in 34 of 44 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (30.0% vs 20.0% brand interest), Alpena MI (32.0% vs 17.0% brand interest), and Biloxi-Gulfport MS (28.0% vs 20.0% brand interest)
USPS dominates head-to-head competition against UPS in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (51.0% vs 27.0% brand interest), Alexandria LA (54.0% vs 24.0% brand interest), and Anchorage AK (62.0% vs 20.0% brand interest)
Fedex emerges as competitive threat to USPS with superior growth momentum (+3.1% vs +1.2%) across contested markets: Abilene-Sweetwater TX (Fedex: +10.0% growth vs USPS: -1.9% growth), Alexandria LA (Fedex: +10.0% growth vs USPS: -1.8% growth), and Anchorage AK (Fedex: +20.0% growth vs USPS: -6.1% growth)