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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Verizon, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
8 DMAs
4 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
187 DMAs
44 States
|
Brand Insights
Brand Insights reveal Verizon’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Verizon shows challenging performance with -2.8% average growth across 51 markets (37.6% avg brand interest), with positive growth in 11 of 51 markets
Verizon has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 32 declining markets
Verizon successfully defends strong market positions while maintaining brand interest growth in Idaho (maintained 44.0% brand interest, +4.8% growth), Iowa (maintained 52.0% brand interest, +2.0% growth), and New Jersey (maintained 49.0% brand interest, +2.1% growth)
Verizon maintains dominant market position with >35% brand interest in key markets: Idaho (44.0% brand interest, +4.8% growth), Iowa (52.0% brand interest, +2.0% growth), and Montana (53.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
AT&T demonstrates category leadership at state level with 8.6% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 42.0% brand interest), Arizona (+15.8%, 22.0% brand interest), and Kansas (+19.2%, 31.0% brand interest)
In high-growth state markets, AT&T maintains an average brand interest of 28.5% with consistent performance across 8 markets
AT&T shows strong momentum with 8.6% average brand interest growth across key state markets: Pennsylvania (+21.1% growth, +4.0% brand interest), Virginia (+20.0% growth, +3.0% brand interest), and West Virginia (+19.4% growth, +6.0% brand interest)
AT&T captured additional brand interest in 39 state markets, averaging +2.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Verizon in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 45.0% | +4.7% | -2.2% |
| Boston MA-Manchester NH | 2,206,762 | 47.0% | +4.4% | +2.2% |
| Salt Lake City UT | 975,902 | 34.0% | +6.3% | +0.0% |
| Las Vegas NV | 739,704 | 32.0% | +6.7% | -3.0% |
| New Orleans LA | 584,044 | 26.0% | +8.3% | -13.3% |
| Peoria-Bloomington IL | 210,894 | 51.0% | +2.0% | +6.3% |
| Ottumwa IA-Kirksville MO | 39,381 | 44.0% | +7.3% | -2.2% |
| Victoria TX | 28,475 | 16.0% | +6.7% | -15.8% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 27.0% | +12.5% | -10.0% |
| Knoxville TN | 475,703 | 43.0% | +10.3% | +4.9% |
| Laredo TX | 69,845 | 12.0% | +20.0% | -7.7% |
| St. Joseph MO | 38,607 | 22.0% | +29.4% | +15.8% |
| North Platte NE | 12,546 | 81.0% | +11.0% | -5.8% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Baltimore MD | 977,058 | 45.0% | +2.3% | -4.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 37.0% | +2.8% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 48.0% | +2.1% | +0.0% |
| Memphis TN | 547,706 | 21.0% | +5.0% | -4.6% |
| Fresno-Visalia CA | 539,002 | 29.0% | +3.6% | -3.3% |
| Dayton OH | 418,047 | 39.0% | +5.4% | -4.9% |
| Champaign & Springfield-Decatur IL | 317,118 | 42.0% | +0.0% | +0.0% |
| Springfield-Holyoke MA | 224,757 | 39.0% | +2.6% | -4.9% |
Turnaround Priority
Markets requiring immediate attention / improvement
187
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 44.0% | -4.4% | -6.4% |
| Los Angeles CA | 4,962,377 | 27.0% | +0.0% | -10.0% |
| Chicago IL | 3,081,097 | 26.0% | -7.1% | -7.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | +5.6% | -9.5% |
| Atlanta GA | 2,277,873 | 25.0% | -13.8% | -7.4% |
| Houston TX | 2,266,381 | 22.0% | +4.8% | -8.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 46.0% | -2.1% | -8.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 27.0% | -6.9% | -6.9% |
Brand Insights
Brand Insights for Verizon in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Verizon shows challenging performance with -3.3% average growth across 210 markets (37.2% avg brand interest), with positive growth in 46 of 210 markets
Top performing markets for Verizon demonstrate exceptional results in St. Joseph MO (+29.4% growth, 22.0% brand interest, +5.0% change), Seattle-Tacoma WA (+12.5% growth, 27.0% brand interest, +3.0% change), and North Platte NE (+11.0% growth, 81.0% brand interest, +8.0% change)
Verizon has 2 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 58 stable markets (0-5%), and 136 declining markets
Notable high-growth markets for Verizon include Laredo TX (+20.0% growth, 12.0% brand interest) and St. Joseph MO (+29.4% growth, 22.0% brand interest)
Verizon demonstrates strong market momentum with combined growth and brand interest gains in key markets: St. Joseph MO (+29.4% growth, +5.0% gain, 22.0% current brand interest), Knoxville TN (+10.3% growth, +4.0% gain, 43.0% current brand interest), and North Platte NE (+11.0% growth, +8.0% gain, 81.0% current brand interest)
Verizon successfully defends strong market positions while maintaining brand interest growth in St. Joseph MO (maintained 22.0% brand interest, +29.4% growth), Baltimore MD (maintained 45.0% brand interest, +2.3% growth), and Billings, MT (maintained 53.0% brand interest, +1.9% growth)
Verizon achieves significant brand interest gains in St. Joseph MO (+5.0% brand interest growth, now at 22.0%), Ottumwa IA-Kirksville MO (+3.0% brand interest growth, now at 44.0%), and Knoxville TN (+4.0% brand interest growth, now at 43.0%)
Verizon shows accelerating brand interest growth in Laredo TX (+20.0% growth, 12.0% brand interest) and St. Joseph MO (+29.4% growth, 22.0% brand interest)
Verizon maintains stable brand interest performance in mature markets: Albany GA (-4.3% growth, 45.0% brand interest) and Albany-Schenectady-Troy NY (-3.8% growth, 51.0% brand interest)
Verizon faces growth challenges in historically strong markets: Albany GA (-4.3% growth, 45.0% brand interest) and Albany-Schenectady-Troy NY (-3.8% growth, 51.0% brand interest)
Verizon performance in major markets: Atlanta GA (-13.8% growth, 25.0% brand interest, 2.7M TVHH), Chicago IL (-7.1% growth, 26.0% brand interest, 3.6M TVHH), and Detroit MI (-5.6% growth, 34.0% brand interest, 1.9M TVHH)
Verizon shows positive brand interest growth in markets representing 27.9% of total TVHH coverage
Verizon maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (20.0% brand interest, -4.0% change), Albany GA (45.0% brand interest, -2.0% change), and Albany-Schenectady-Troy NY (51.0% brand interest, -2.0% change)
Verizon achieves significant brand interest gains in Laredo TX (+2.0% brand interest), St. Joseph MO (+5.0% brand interest), and Baltimore MD (+1.0% brand interest)
Verizon maintains dominant market position with >35% brand interest in key markets: Alpena MI (59.0% brand interest, 1.7% decline), Cheyenne WY-Scottsbluff NE (54.0% brand interest, 1.8% decline), and Elmira NY (59.0% brand interest, 1.7% decline)
Verizon shows challenging performance with -10.3% average growth across 210 markets (37.2% avg brand interest), with positive growth in 4 of 210 markets
Competitive Insights
Competitive Insights showcase how Verizon performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
AT&T demonstrates category leadership at dma level with 11.4% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+16.7%, 21.0% brand interest), Alpena MI (+16.7%, 28.0% brand interest), and Boise ID (+18.8%, 19.0% brand interest)
In high-growth dma markets, AT&T maintains an average brand interest of 28.4% with consistent performance across 38 markets
AT&T shows strong momentum with 11.4% average brand interest growth across key dma markets: Presque Isle ME (+625.0% growth, +25.0% brand interest), Ottumwa IA-Kirksville MO (+70.0% growth, +7.0% brand interest), and Juneau AK (+40.0% growth, +20.0% brand interest)
AT&T captured additional brand interest in 133 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, AT&T outperforms Verizon with 19.9 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 17.0% brand interest, 2.8% growth), Biloxi-Gulfport MS (gap: 28.0% brand interest, 1.9% growth), and Charlottesville VA (gap: 23.0% brand interest, 0.5% growth)
In select markets, T-Mobile outperforms AT&T despite weaker overall growth (-3.6% vs +11.4% overall): Bangor ME (T-Mobile leads: 39.0% share, +11.4% growth vs AT&T: 22.0%, -4.3%), Biloxi-Gulfport MS (T-Mobile: +4.3% growth vs AT&T: -1.9% growth), and Charlottesville VA (T-Mobile leads: 39.0% share, +8.3% growth vs AT&T: 19.0%, -5.0%)
In select markets, T-Mobile outperforms Verizon despite weaker overall growth (-3.6% vs -3.3% overall): Amarillo TX (T-Mobile leads: 34.0% share, +3.0% growth vs Verizon: 25.0%, -13.8%)
In select markets, Verizon outperforms T-Mobile despite weaker overall growth (-3.3% vs -3.6% overall): Alexandria LA (Verizon: +5.6% growth vs T-Mobile: -7.7% growth)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 21.0% brand interest, +16.7% growth), Alpena MI (maintained 28.0% brand interest, +16.7% growth), and Burlington VT-Plattsburgh NY (maintained 31.0% brand interest, +19.2% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in St. Joseph MO (maintained 22.0% brand interest, +29.4% growth), Baltimore MD (maintained 45.0% brand interest, +2.3% growth), and Billings, MT (maintained 53.0% brand interest, +1.9% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 34.0% brand interest, +3.0% growth), Biloxi-Gulfport MS (maintained 24.0% brand interest, +4.3% growth), and Binghamton NY (maintained 30.0% brand interest, +3.5% growth)
AT&T maintains strong brand interest position in key markets: Cincinnati OH (23.0% brand interest, +15.0% growth), Cleveland-Akron (Canton) OH (34.0% brand interest, +17.2% growth), and Detroit MI (32.0% brand interest, +18.5% growth)
Verizon maintains strong brand interest position in key markets: Baltimore MD (45.0% brand interest, +2.3% growth), Boston MA-Manchester NH (47.0% brand interest, +4.4% growth), and Cincinnati OH (45.0% brand interest, +2.3% growth)
T-Mobile maintains strong brand interest position in key markets: Birmingham AL (29.0% brand interest, +3.6% growth), New York NY (39.0% brand interest, +2.6% growth), and San Francisco-Oakland-San Jose CA (35.0% brand interest, +2.9% growth)
AT&T maintains validated market dominance (>35% brand interest) across 67 key markets where it leads all competitors: Biloxi-Gulfport MS (52.0% brand interest, validated dominance), Houston TX (40.0% brand interest, validated dominance), and Duluth MN-Superior WI (45.0% brand interest, validated dominance)
Verizon maintains validated market dominance (>35% brand interest) across 100 key markets where it leads all competitors: Albany GA (45.0% brand interest, validated dominance), Albany-Schenectady-Troy NY (51.0% brand interest, validated dominance), and Alpena MI (59.0% brand interest, validated dominance)