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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Verizon, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
61 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 DMA
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
17 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
52 DMAs
33 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
77 DMAs
17 States
|
Brand Insights
Brand Insights reveal Verizon’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Verizon shows challenging performance with -7.9% average growth across 51 markets (38.8% avg brand interest), with positive growth in 5 of 51 markets
Verizon has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 7 stable markets (0-5%), and 44 declining markets
Verizon successfully defends strong market positions while maintaining brand interest growth in Maryland (maintained 47.0% brand interest, +2.2% growth), Massachusetts (maintained 47.0% brand interest, +4.4% growth), and New York (maintained 47.0% brand interest, +2.2% growth)
In small markets, Verizon shows significant decline with moderate brand interest: Alabama (-13.9% growth, 31.0% brand interest) and Alaska (-21.9% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
T-Mobile demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Alaska (+33.3%, 12.0% brand interest), Iowa (+15.6%, 37.0% brand interest), and Kentucky (+19.2%, 31.0% brand interest)
In high-growth state markets, T-Mobile maintains an average brand interest of 24.0% with consistent performance across 7 markets
AT&T shows strong momentum with 6.5% average brand interest growth across key state markets: New Mexico (+21.4% growth, +3.0% brand interest), Montana (+20.0% growth, +3.0% brand interest), and Arizona (+18.8% growth, +3.0% brand interest)
AT&T captured additional brand interest in 29 state markets, averaging +2.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Verizon in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 46.0% | -2.1% | +7.0% |
| Chicago IL | 3,081,097 | 24.0% | -14.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | -14.3% | +0.0% |
| Atlanta GA | 2,277,873 | 26.0% | -3.7% | +8.3% |
| Houston TX | 2,266,381 | 21.0% | -12.5% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 48.0% | -4.0% | +6.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 37.0% | -2.6% | +2.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 42.0% | -2.3% | +7.7% |
Emerging Market
Smaller markets showing strong growth potential
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Joseph MO | 38,607 | 21.0% | +10.5% | +23.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charleston SC | 339,966 | 33.0% | +0.0% | +17.9% |
| Florence-Myrtle Beach SC | 273,785 | 38.0% | +5.6% | +5.6% |
High Growth Priority
Large markets showing strong consistent growth
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 47.0% | +2.2% | +11.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 17.0% | -5.6% | +13.3% |
| Charlotte NC | 1,124,890 | 35.0% | -5.4% | +12.9% |
| St. Louis MO | 1,066,886 | 21.0% | -4.6% | +10.5% |
| Pittsburgh PA | 998,699 | 52.0% | -5.5% | +10.6% |
| Hartford & New Haven CT | 862,036 | 37.0% | -2.6% | +15.6% |
| Austin TX | 831,742 | 21.0% | -8.7% | +10.5% |
| Cincinnati OH | 810,849 | 47.0% | -6.0% | +11.9% |
Maintain & Optimize
Stable markets with consistent performance
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salt Lake City UT | 975,902 | 35.0% | +2.9% | +2.9% |
| Las Vegas NV | 739,704 | 34.0% | +3.0% | +9.7% |
| Richmond-Petersburg VA | 516,962 | 58.0% | +1.8% | +9.4% |
| Greenville-New Bern-Washington NC | 259,522 | 45.0% | +0.0% | +9.8% |
| Peoria-Bloomington IL | 210,894 | 48.0% | +0.0% | +9.1% |
| Amarillo TX | 167,518 | 27.0% | -10.0% | +3.9% |
| Columbus-Tupelo-West Point MS | 160,242 | 21.0% | -8.7% | +10.5% |
| Salisbury MD | 157,650 | 55.0% | -3.5% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
77
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 26.0% | -13.3% | -7.1% |
| Philadelphia PA | 2,642,616 | 42.0% | -8.7% | -4.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | -10.3% | -10.3% |
| Phoenix AZ | 1,818,040 | 44.0% | -4.4% | -4.4% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | -10.0% | -10.0% |
| Detroit MI | 1,646,663 | 32.0% | -11.1% | -3.0% |
| Denver CO | 1,523,659 | 39.0% | -9.3% | -4.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 36.0% | -10.0% | -7.7% |
Brand Insights
Brand Insights for Verizon in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Verizon shows challenging performance with -8.1% average growth across 209 markets (38.2% avg brand interest), with positive growth in 11 of 209 markets
Top performing markets for Verizon demonstrate exceptional results in Alpena MI (+23.7% growth, 73.0% brand interest, +14.0% change), North Platte NE (+16.3% growth, 100.0% brand interest, +14.0% change), and St. Joseph MO (+10.5% growth, 21.0% brand interest, +2.0% change)
Verizon has 2 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 186 declining markets
Notable high-growth markets for Verizon include Alpena MI (+23.7% growth, 73.0% brand interest) and North Platte NE (+16.3% growth, 100.0% brand interest)
Verizon demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+23.7% growth, +14.0% gain, 73.0% current brand interest) and North Platte NE (+16.3% growth, +14.0% gain, 100.0% current brand interest)
Verizon successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 73.0% brand interest, +23.7% growth), North Platte NE (maintained 100.0% brand interest, +16.3% growth), and Boston MA-Manchester NH (maintained 47.0% brand interest, +2.2% growth)
In large markets, Verizon shows significant decline with moderate brand interest: Atlanta GA (-3.7% growth, 26.0% brand interest) and Baltimore MD (-2.1% growth, 46.0% brand interest)
In medium markets, Verizon shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-7.0% growth, 53.0% brand interest) and Albuquerque-Santa Fe NM (-16.3% growth, 36.0% brand interest)
In small markets, Verizon shows significant decline with moderate brand interest: Abilene-Sweetwater TX (-14.3% growth, 24.0% brand interest) and Albany GA (-2.1% growth, 46.0% brand interest)
Verizon achieves significant brand interest gains in Alpena MI (+14.0% brand interest growth, now at 73.0%) and North Platte NE (+14.0% brand interest growth, now at 100.0%)
Verizon shows accelerating brand interest growth in Alpena MI (+23.7% growth, 73.0% brand interest) and North Platte NE (+16.3% growth, 100.0% brand interest)
Verizon maintains stable brand interest performance in mature markets: Albany GA (-2.1% growth, 46.0% brand interest) and Atlanta GA (-3.7% growth, 26.0% brand interest)
Verizon faces growth challenges in historically strong markets: Albany GA (-2.1% growth, 46.0% brand interest) and Albany-Schenectady-Troy NY (-7.0% growth, 53.0% brand interest)
Verizon performance in major markets: Atlanta GA (-3.7% growth, 26.0% brand interest, 2.7M TVHH), Baltimore MD (-2.1% growth, 46.0% brand interest, 1.1M TVHH), and Charlotte NC (-5.4% growth, 35.0% brand interest, 1.3M TVHH)
Verizon shows positive brand interest growth in markets representing 5.5% of total TVHH coverage
Verizon maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (24.0% brand interest, -4.0% change), Albany GA (46.0% brand interest, -1.0% change), and Albany-Schenectady-Troy NY (53.0% brand interest, -4.0% change)
Competitive Insights
Competitive Insights showcase how Verizon performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
T-Mobile demonstrates category leadership at dma level with 6.4% average brand interest growth, showing exceptional performance in Anchorage AK (+22.2%, 11.0% brand interest), Bangor ME (+18.5%, 32.0% brand interest), and Burlington VT-Plattsburgh NY (+23.5%, 21.0% brand interest)
In high-growth dma markets, T-Mobile maintains an average brand interest of 29.0% with consistent performance across 29 markets
AT&T shows strong momentum with 5.6% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+46.1% growth, +6.0% brand interest), Casper-Riverton WY (+42.9% growth, +6.0% brand interest), and Grand Junction-Montrose CO (+41.7% growth, +5.0% brand interest)
AT&T captured additional brand interest in 109 dma markets, averaging +2.8% brand interest growth in key growth dma
T-Mobile shows strong momentum with 6.4% average brand interest growth across key dma markets: Juneau AK (+100.0% growth, +10.0% brand interest), Lafayette IN (+62.5% growth, +20.0% brand interest), and Fairbanks AK (+50.0% growth, +5.0% brand interest)
T-Mobile captured additional brand interest in 106 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, T-Mobile outperforms AT&T with 13.6 percentage point brand interest advantage across 209 shared markets: Albany GA (gap: 0.0% brand interest, 27.4% growth), Alpena MI (gap: 27.0% brand interest, 112.5% growth), and Atlanta GA (gap: 6.0% brand interest, 13.7% growth)
In select markets, Verizon outperforms AT&T despite weaker overall growth (-8.1% vs +5.6% overall): Birmingham AL (Verizon: -3.5% growth vs AT&T: -5.0% growth), Charlottesville VA (Verizon leads: 48.0% share, +0.0% growth vs AT&T: 17.0%, -10.5%), and Cheyenne WY-Scottsbluff NE (Verizon leads: 55.0% share, -8.3% growth vs AT&T: 13.0%, -18.8%)
In select markets, AT&T outperforms T-Mobile despite weaker overall growth (+5.6% vs +6.4% overall): Albany GA (AT&T: +17.4% growth vs T-Mobile: -10.0% growth), Alpena MI (AT&T leads: 27.0% share, +12.5% growth vs T-Mobile: 0.0%, -100.0%), and Atlanta GA (AT&T leads: 40.0% share, +8.1% growth vs T-Mobile: 34.0%, -5.6%)
In select markets, Verizon outperforms T-Mobile despite weaker overall growth (-8.1% vs +6.4% overall): Albany GA (Verizon leads: 46.0% share, -2.1% growth vs T-Mobile: 27.0%, -10.0%), Alpena MI (Verizon leads: 73.0% share, +23.7% growth vs T-Mobile: 0.0%, -100.0%), and Atlanta GA (Verizon: -3.7% growth vs T-Mobile: -5.6% growth)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 27.0% brand interest, +17.4% growth), Chattanooga TN (maintained 29.0% brand interest, +16.0% growth), and Columbia-Jefferson City MO (maintained 41.0% brand interest, +17.1% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 73.0% brand interest, +23.7% growth), North Platte NE (maintained 100.0% brand interest, +16.3% growth), and Boston MA-Manchester NH (maintained 47.0% brand interest, +2.2% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 32.0% brand interest, +18.5% growth), Butte-Bozeman MT (maintained 28.0% brand interest, +21.7% growth), and Cheyenne WY-Scottsbluff NE (maintained 32.0% brand interest, +33.3% growth)
AT&T maintains strong brand interest position in key markets: Columbus OH (30.0% brand interest, +15.4% growth), Hartford & New Haven CT (25.0% brand interest, +19.1% growth), and Houston TX (41.0% brand interest, +17.1% growth)
Verizon maintains strong brand interest position in key markets: Boston MA-Manchester NH (47.0% brand interest, +2.2% growth), Las Vegas NV (34.0% brand interest, +3.0% growth), and Salt Lake City UT (35.0% brand interest, +2.9% growth)
T-Mobile maintains strong brand interest position in key markets: Grand Rapids-Kalamazoo-Battle Creek MI (32.0% brand interest, +23.1% growth), Portland OR (42.0% brand interest, +16.7% growth), and Austin TX (38.0% brand interest, +2.7% growth)