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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Verizon, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
22 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
9 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
171 DMAs
42 States
|
Brand Insights
Brand Insights reveal Verizon’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Verizon shows challenging performance with -2.7% average growth across 51 markets (38.6% avg brand interest), with positive growth in 9 of 51 markets
Top performing markets for Verizon demonstrate exceptional results in California (+14.3% growth, 32.0% brand interest, +4.0% change) and Georgia (+10.3% growth, 32.0% brand interest, +3.0% change)
Verizon has 0 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 35 declining markets
Verizon successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 34.0% brand interest, +3.0% growth), Missouri (maintained 25.0% brand interest, +4.2% growth), and North Dakota (maintained 62.0% brand interest, +1.6% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Wireless Carriers industry.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Verizon, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
T-Mobile demonstrates category leadership at state level with 5.1% average brand interest growth, showing exceptional performance in Arkansas (+18.2%, 26.0% brand interest)
In high-growth state markets, T-Mobile maintains an average brand interest of 26.0% with consistent performance across 1 market
T-Mobile shows strong momentum with 5.1% average brand interest growth across key state markets: Arkansas (+18.2% growth, +4.0% brand interest), Kansas (+13.5% growth, +5.0% brand interest), and Alaska (+13.3% growth, +2.0% brand interest)
T-Mobile captured additional brand interest in 25 state markets, averaging +2.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Verizon in the Wireless Carriers category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +7.4% | -17.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 39.0% | +0.0% | +5.4% |
| Detroit MI | 1,646,663 | 36.0% | +9.1% | -10.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 29.0% | +7.4% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 18.0% | +0.0% | +5.9% |
| San Diego CA | 940,959 | 29.0% | +7.4% | -14.7% |
| Jacksonville FL | 671,993 | 27.0% | +3.9% | +0.0% |
| Fresno-Visalia CA | 539,002 | 28.0% | +7.7% | -17.7% |
High Growth Priority
Large markets showing strong consistent growth
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 29.0% | +11.5% | +11.5% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 27.0% | +8.0% | +12.5% |
| Birmingham AL | 651,287 | 33.0% | +6.5% | +3.1% |
| Evansville IN | 247,342 | 32.0% | +10.3% | -11.1% |
| Gainesville FL | 118,040 | 38.0% | +8.6% | +8.6% |
| Clarksburg-Weston WV | 84,830 | 20.0% | +17.7% | -9.1% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 36.0% | +16.1% | -5.3% |
| Lafayette IN | 69,020 | 43.0% | +34.4% | +19.4% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Hartford & New Haven CT | 862,036 | 39.0% | +2.6% | -2.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 45.0% | +0.0% | +0.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 42.0% | +0.0% | -2.3% |
| Macon GA | 213,027 | 42.0% | +2.4% | +0.0% |
| Montgomery (Selma) AL | 211,769 | 42.0% | +0.0% | +0.0% |
| Salisbury MD | 157,650 | 55.0% | +0.0% | +1.9% |
| Albany GA | 122,885 | 47.0% | +4.4% | -4.1% |
| Victoria TX | 28,475 | 15.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
171
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 46.0% | -4.2% | -4.2% |
| Los Angeles CA | 4,962,377 | 27.0% | -3.6% | -22.9% |
| Chicago IL | 3,081,097 | 28.0% | +3.7% | -12.5% |
| Philadelphia PA | 2,642,616 | 43.0% | -4.4% | -8.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | -5.3% | -10.0% |
| Houston TX | 2,266,381 | 21.0% | -8.7% | -12.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 47.0% | -6.0% | -4.1% |
| Boston MA-Manchester NH | 2,206,762 | 45.0% | -8.2% | -6.3% |
Brand Insights
Brand Insights for Verizon in the Wireless Carriers category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Verizon shows challenging performance with -2.5% average growth across 210 markets (38.5% avg brand interest), with positive growth in 51 of 210 markets
Top performing markets for Verizon demonstrate exceptional results in Lafayette IN (+34.4% growth, 43.0% brand interest, +11.0% change), Clarksburg-Weston WV (+17.6% growth, 20.0% brand interest, +3.0% change), and Quincy IL-Hannibal MO-Keokuk IA (+16.1% growth, 36.0% brand interest, +5.0% change)
Verizon has 3 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 59 stable markets (0-5%), and 123 declining markets
Notable high-growth markets for Verizon include Clarksburg-Weston WV (+17.6% growth, 20.0% brand interest), Lafayette IN (+34.4% growth, 43.0% brand interest), and Quincy IL-Hannibal MO-Keokuk IA (+16.1% growth, 36.0% brand interest)
Verizon demonstrates strong market momentum with combined growth and brand interest gains in key markets: Lafayette IN (+34.4% growth, +11.0% gain, 43.0% current brand interest), Quincy IL-Hannibal MO-Keokuk IA (+16.1% growth, +5.0% gain, 36.0% current brand interest), and Presque Isle ME (+14.6% growth, +7.0% gain, 55.0% current brand interest)
Verizon successfully defends strong market positions while maintaining brand interest growth in Lafayette IN (maintained 43.0% brand interest, +34.4% growth), Quincy IL-Hannibal MO-Keokuk IA (maintained 36.0% brand interest, +16.1% growth), and Albany GA (maintained 47.0% brand interest, +4.4% growth)
Verizon achieves significant brand interest gains in Clarksburg-Weston WV (+3.0% brand interest growth, now at 20.0%), Lafayette IN (+11.0% brand interest growth, now at 43.0%), and Quincy IL-Hannibal MO-Keokuk IA (+5.0% brand interest growth, now at 36.0%)
Verizon shows accelerating brand interest growth in Clarksburg-Weston WV (+17.6% growth, 20.0% brand interest) and Lafayette IN (+34.4% growth, 43.0% brand interest)
Verizon maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-1.9% growth, 53.0% brand interest) and Amarillo TX (-3.3% growth, 29.0% brand interest)
Verizon faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-1.9% growth, 53.0% brand interest) and Alpena MI (-34.8% growth, 60.0% brand interest)
Verizon performance in major markets: Baltimore MD (-4.3% growth, 44.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-8.2% growth, 45.0% brand interest, 2.6M TVHH), and Charlotte NC (-2.9% growth, 33.0% brand interest, 1.3M TVHH)
Verizon shows positive brand interest growth in markets representing 24.6% of total TVHH coverage
Verizon maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (24.0% brand interest, -2.0% change), Albany-Schenectady-Troy NY (53.0% brand interest, -1.0% change), and Alpena MI (60.0% brand interest, -32.0% change)
Verizon achieves significant brand interest gains in Clarksburg-Weston WV (+3.0% brand interest), Lafayette IN (+11.0% brand interest), and Quincy IL-Hannibal MO-Keokuk IA (+5.0% brand interest)
Verizon maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (53.0% brand interest, 1.9% decline), Bend OR (51.0% brand interest, 1.9% decline), and Fargo-Valley City ND (61.0% brand interest, 1.6% decline)
Verizon shows challenging performance with -11.4% average growth across 210 markets (38.5% avg brand interest), with positive growth in 16 of 210 markets
Competitive Insights
Competitive Insights showcase how Verizon performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Verizon can focus its competitive strategy.
T-Mobile demonstrates category leadership at dma level with 6.4% average brand interest growth, showing exceptional performance in Alpena MI (+300.0%, 16.0% brand interest), Bangor ME (+16.7%, 35.0% brand interest), and Billings, MT (+25.0%, 25.0% brand interest)
In high-growth dma markets, T-Mobile maintains an average brand interest of 28.7% with consistent performance across 17 markets
T-Mobile shows strong momentum with 6.4% average brand interest growth across key dma markets: Alpena MI (+300.0% growth, +12.0% brand interest), Presque Isle ME (+78.3% growth, +18.0% brand interest), and Juneau AK (+36.8% growth, +7.0% brand interest)
T-Mobile captured additional brand interest in 88 dma markets, averaging +3.4% brand interest growth in key growth dma
In direct competition, T-Mobile outperforms AT&T with 13.0 percentage point brand interest advantage across 210 shared markets: Atlanta GA (gap: 5.0% brand interest, 2.1% growth), Bakersfield CA (gap: 2.0% brand interest, 5.6% growth), and Baton Rouge LA (gap: 35.0% brand interest, 16.6% growth)
In select markets, Verizon outperforms AT&T despite weaker overall growth (-2.5% vs +2.6% overall): Albany GA (Verizon leads: 47.0% share, +4.4% growth vs AT&T: 25.0%, -10.7%) and Atlanta GA (Verizon: +11.5% growth vs AT&T: -5.0% growth)
In select markets, AT&T outperforms T-Mobile despite weaker overall growth (+2.6% vs +6.4% overall): Bakersfield CA (AT&T leads: 37.0% share, +2.8% growth vs T-Mobile: 35.0%, -2.8%) and Baton Rouge LA (AT&T leads: 56.0% share, +12.0% growth vs T-Mobile: 21.0%, -4.5%)
In select markets, Verizon outperforms T-Mobile despite weaker overall growth (-2.5% vs +6.4% overall): Atlanta GA (Verizon: +11.5% growth vs T-Mobile: -2.9% growth)
AT&T successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 24.0% brand interest, +500.0% growth), Casper-Riverton WY (maintained 21.0% brand interest, +40.0% growth), and Charleston SC (maintained 38.0% brand interest, +18.8% growth)
Verizon successfully defends market leadership positions while maintaining brand interest growth in Lafayette IN (maintained 43.0% brand interest, +34.4% growth), Quincy IL-Hannibal MO-Keokuk IA (maintained 36.0% brand interest, +16.1% growth), and Albany GA (maintained 47.0% brand interest, +4.4% growth)
T-Mobile successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 35.0% brand interest, +16.7% growth), Billings, MT (maintained 25.0% brand interest, +25.0% growth), and Cheyenne WY-Scottsbluff NE (maintained 30.0% brand interest, +20.0% growth)
AT&T maintains strong brand interest position in key markets: Pittsburgh PA (20.0% brand interest, +17.6% growth), Los Angeles CA (27.0% brand interest, +3.9% growth), and Raleigh-Durham (Fayetteville) NC (32.0% brand interest, +3.2% growth)
Verizon maintains strong brand interest position in key markets: Chicago IL (28.0% brand interest, +3.7% growth), Grand Rapids-Kalamazoo-Battle Creek MI (46.0% brand interest, +2.2% growth), and Hartford & New Haven CT (39.0% brand interest, +2.6% growth)
T-Mobile maintains strong brand interest position in key markets: Austin TX (37.0% brand interest, +2.8% growth), Baltimore MD (40.0% brand interest, +2.6% growth), and Charlotte NC (33.0% brand interest, +3.1% growth)
AT&T maintains validated market dominance (>35% brand interest) across 53 key markets where it leads all competitors: Alexandria LA (56.0% brand interest, validated dominance), Atlanta GA (38.0% brand interest, validated dominance), and Birmingham AL (39.0% brand interest, validated dominance)
Verizon maintains validated market dominance (>35% brand interest) across 113 key markets where it leads all competitors: Albany-Schenectady-Troy NY (53.0% brand interest, validated dominance), Alpena MI (60.0% brand interest, validated dominance), and Baltimore MD (44.0% brand interest, validated dominance)