Category | Description | Markets |
---|---|---|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
Emerging Market
|
Smaller markets showing strong growth potential
|
60 DMAs
36 States
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
62 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
29 DMAs
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
4 States
|
Monitor & Maintain
|
All other markets
|
57 DMAs
10 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Memphis TN | 567,037 | 38.0% | +18.8% | -2.6% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Montgomery (Selma) AL | 219,243 | 18.0% | +12.5% | +12.5% |
Peoria-Bloomington IL | 218,337 | 25.0% | +19.1% | +25.0% |
Bakersfield CA | 217,518 | 18.0% | +20.0% | +5.9% |
Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 5.0% | +25.0% | +25.0% |
Monterey-Salinas CA | 204,934 | 8.0% | +33.3% | +14.3% |
Wilmington NC | 193,195 | 14.0% | +16.7% | +16.7% |
Corpus Christi TX | 183,471 | 19.0% | +18.8% | +18.8% |
Amarillo TX | 173,430 | 26.0% | +18.2% | +8.3% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Oklahoma City OK | 654,139 | 25.0% | +25.0% | +19.1% |
Greensboro-High Point-Winston Salem NC | 651,174 | 12.0% | +20.0% | +9.1% |
Louisville KY | 634,542 | 26.0% | +13.0% | +8.3% |
Albuquerque-Santa Fe NM | 634,260 | 47.0% | +9.3% | +14.6% |
New Orleans LA | 604,657 | 27.0% | +22.7% | +17.4% |
Fresno-Visalia CA | 558,026 | 14.0% | +40.0% | +16.7% |
Buffalo NY | 556,257 | 22.0% | +37.5% | +22.2% |
Ft. Myers-Naples FL | 543,946 | 14.0% | +7.7% | +16.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Chicago IL | 3,189,842 | 34.0% | +25.9% | +21.4% |
Dallas-Ft. Worth TX | 2,676,555 | 13.0% | +30.0% | +18.2% |
Houston TX | 2,346,370 | 17.0% | +21.4% | +13.3% |
San Francisco-Oakland-San Jose CA | 2,282,025 | 16.0% | +23.1% | +45.5% |
Phoenix AZ | 1,882,206 | 19.0% | +18.8% | +18.8% |
Seattle-Tacoma WA | 1,862,467 | 38.0% | +26.7% | +26.7% |
Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 15.0% | +36.4% | +7.1% |
Minneapolis-St. Paul MN | 1,618,742 | 28.0% | +27.3% | +12.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Dothan AL | 92,937 | 22.0% | +4.8% | +0.0% |
Greenwood-Greenville MS | 54,868 | 29.0% | -3.3% | -6.5% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,799,390 | 10.0% | +11.1% | +11.1% |
Los Angeles CA | 5,137,519 | 8.0% | +60.0% | +14.3% |
Philadelphia PA | 2,735,885 | 6.0% | +20.0% | +0.0% |
Atlanta GA | 2,358,268 | 11.0% | +22.2% | +10.0% |
Washington DC (Hagerstown MD) | 2,303,268 | 6.0% | +50.0% | +20.0% |
Boston MA-Manchester NH | 2,284,647 | 7.0% | +40.0% | +40.0% |
Detroit MI | 1,704,780 | 10.0% | +11.1% | +25.0% |
Cleveland-Akron (Canton) OH | 1,366,130 | 11.0% | +22.2% | +22.2% |