| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
194 DMAs
48 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
15 DMAs
2 States
|
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | -14.3% | +125.0% |
| Los Angeles CA | 4,962,377 | 16.0% | -11.1% | +166.7% |
| Chicago IL | 3,081,097 | 44.0% | -18.5% | +63.0% |
| Philadelphia PA | 2,642,616 | 13.0% | -13.3% | +160.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 23.0% | -14.8% | +109.1% |
| Atlanta GA | 2,277,873 | 22.0% | -8.3% | +175.0% |
| Houston TX | 2,266,381 | 28.0% | -17.7% | +100.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 11.0% | -15.4% | +175.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albany GA | 122,885 | 27.0% | +8.0% | +107.7% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Spokane WA | 409,624 | 51.0% | -32.0% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 57.0% | -24.0% | -1.7% |
| Traverse City-Cadillac MI | 216,002 | 49.0% | -26.9% | +4.3% |
| Eugene OR | 213,214 | 46.0% | -32.4% | +2.2% |
| Medford-Klamath Falls OR | 155,635 | 27.0% | -43.8% | -10.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 6.0% | -14.3% | +0.0% |
| Idaho Falls-Pocatello ID | 121,491 | 67.0% | -22.1% | -8.2% |
| Bangor ME | 120,853 | 51.0% | -16.4% | +4.1% |