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Investment Recommendations

Targeted investment recommendations for Walgreens, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
Category Description Markets
Defend Brand Interest
Markets with high brand interest showing decline
1 DMA
Emerging Market
Smaller markets showing strong growth potential
60 DMAs 36 States
Growth Opportunity
Mid-size markets with positive brand interest trends
62 DMAs
High Growth Priority
Large markets showing strong consistent growth
29 DMAs
Maintain & Optimize
Stable markets with consistent performance
2 DMAs 4 States
Monitor & Maintain
All other markets
57 DMAs 10 States

Brand Insights

Brand Insights reveal Walgreens’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Walgreens shows strong performance with 26.2% average growth across 51 markets (24.7% avg brand interest), with positive growth in 48 of 51 markets
Top performing markets for Walgreens demonstrate exceptional results in Kansas (+42.1% growth, 27.0% brand interest, +8.0% brand interest change), Mississippi (+41.7% growth, 34.0% brand interest, +10.0% brand interest change), and New Mexico (+33.3% growth, 48.0% brand interest, +12.0% brand interest change)
Walgreens has 43 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Walgreens include Alabama (+26.7% growth, 19.0% brand interest), Alaska (+16.7% growth, 56.0% brand interest), and Arizona (+33.3% growth, 20.0% brand interest)

Competitive Insights

Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pharmacies industry.

For Walgreens, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walgreens leads category performance with 26.2% average brand interest growth, particularly strong in Alabama (+26.7%, 19.0% brand interest), Alaska (+16.7%, 56.0% brand interest), and Arizona (+33.3%, 20.0% brand interest)
In high-growth markets, Walgreens maintains an average brand interest of 22.3% with consistent performance across 43 markets
Walgreens shows strong momentum with 26.2% average brand interest growth across key markets: Connecticut (+60.0% growth, +3.0% brand interest), Indiana (+57.1% growth, +4.0% brand interest), and Nevada (+54.5% growth, +6.0% brand interest)
Walgreens captured additional brand interest in 47 markets, averaging +4.7% brand interest growth in key growth markets

Investment Recommendations

For Q2 and Q3 2025

Strategic recommendations for Walgreens in the Pharmacies category, highlighting market opportunities and potential growth areas.

Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.

Defend Brand Interest

Markets with high brand interest showing decline
1 Market
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Memphis TN 567,037 38.0% +18.8% -2.6%

Emerging Market

Smaller markets showing strong growth potential
60 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Montgomery (Selma) AL 219,243 18.0% +12.5% +12.5%
Peoria-Bloomington IL 218,337 25.0% +19.1% +25.0%
Bakersfield CA 217,518 18.0% +20.0% +5.9%
Santa Barbara-Santa Maria-San Luis Obispo CA 212,256 5.0% +25.0% +25.0%
Monterey-Salinas CA 204,934 8.0% +33.3% +14.3%
Wilmington NC 193,195 14.0% +16.7% +16.7%
Corpus Christi TX 183,471 19.0% +18.8% +18.8%
Amarillo TX 173,430 26.0% +18.2% +8.3%

Growth Opportunity

Mid-size markets with positive brand interest trends
62 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Oklahoma City OK 654,139 25.0% +25.0% +19.1%
Greensboro-High Point-Winston Salem NC 651,174 12.0% +20.0% +9.1%
Louisville KY 634,542 26.0% +13.0% +8.3%
Albuquerque-Santa Fe NM 634,260 47.0% +9.3% +14.6%
New Orleans LA 604,657 27.0% +22.7% +17.4%
Fresno-Visalia CA 558,026 14.0% +40.0% +16.7%
Buffalo NY 556,257 22.0% +37.5% +22.2%
Ft. Myers-Naples FL 543,946 14.0% +7.7% +16.7%

High Growth Priority

Large markets showing strong consistent growth
29 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Chicago IL 3,189,842 34.0% +25.9% +21.4%
Dallas-Ft. Worth TX 2,676,555 13.0% +30.0% +18.2%
Houston TX 2,346,370 17.0% +21.4% +13.3%
San Francisco-Oakland-San Jose CA 2,282,025 16.0% +23.1% +45.5%
Phoenix AZ 1,882,206 19.0% +18.8% +18.8%
Seattle-Tacoma WA 1,862,467 38.0% +26.7% +26.7%
Tampa-St. Petersburg (Sarasota) FL 1,820,474 15.0% +36.4% +7.1%
Minneapolis-St. Paul MN 1,618,742 28.0% +27.3% +12.0%

Maintain & Optimize

Stable markets with consistent performance
2 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Dothan AL 92,937 22.0% +4.8% +0.0%
Greenwood-Greenville MS 54,868 29.0% -3.3% -6.5%

Monitor & Maintain

All other markets
57 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
New York NY 6,799,390 10.0% +11.1% +11.1%
Los Angeles CA 5,137,519 8.0% +60.0% +14.3%
Philadelphia PA 2,735,885 6.0% +20.0% +0.0%
Atlanta GA 2,358,268 11.0% +22.2% +10.0%
Washington DC (Hagerstown MD) 2,303,268 6.0% +50.0% +20.0%
Boston MA-Manchester NH 2,284,647 7.0% +40.0% +40.0%
Detroit MI 1,704,780 10.0% +11.1% +25.0%
Cleveland-Akron (Canton) OH 1,366,130 11.0% +22.2% +22.2%

Brand Insights

Brand Insights for Walgreens in the Pharmacies category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.

These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Walgreens shows strong performance with 23.8% average growth across 207 markets (27.0% avg brand interest), with positive growth in 197 of 207 markets
Top performing markets for Walgreens demonstrate exceptional results in Abilene-Sweetwater TX (+62.5% growth, 26.0% brand interest, +10.0% brand interest change), North Platte NE (+61.3% growth, 100.0% brand interest, +38.0% brand interest change), and Watertown NY (+41.9% growth, 44.0% brand interest, +13.0% brand interest change)
Walgreens has 149 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 10 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Walgreens include Abilene-Sweetwater TX (+62.5% growth, 26.0% brand interest), Albany GA (+23.1% growth, 16.0% brand interest), and Albany-Schenectady-Troy NY (+28.6% growth, 9.0% brand interest)
Walgreens maintains strong brand interest positions in key markets: Alpena MI (56.0% brand interest, -5.0% change), Casper-Riverton WY (62.0% brand interest, -8.0% change), and Ottumwa IA-Kirksville MO (45.0% brand interest, -6.0% change)
Walgreens shows positive brand interest momentum in 197 markets, notably in Abilene-Sweetwater TX (+10.0% brand interest), Albany GA (+3.0% brand interest), Albany-Schenectady-Troy NY (+2.0% brand interest)
Walgreens demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+62.5% growth, +10.0% gain, 26.0% current brand interest), Amarillo TX (+18.2% growth, +4.0% gain, 26.0% current brand interest), and Anchorage AK (+18.4% growth, +9.0% gain, 58.0% current brand interest)
Walgreens successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +62.5% growth), Amarillo TX (maintained 26.0% brand interest, +18.2% growth), and Anchorage AK (maintained 58.0% brand interest, +18.4% growth)
In small markets, Walgreens shows strong growth with moderate brand interest: Alpena MI (-8.2% decline, 56.0% brand interest) and Casper-Riverton WY (-11.4% decline, 62.0% brand interest)
Walgreens maintains dominant market position with >35% brand interest in key markets: Alpena MI (56.0% brand interest, -8.2% change) and Casper-Riverton WY (62.0% brand interest, -11.4% change)
Walgreens achieves significant brand interest gains in Abilene-Sweetwater TX (+10.0% brand interest growth, now at 26.0%) and Anchorage AK (+9.0% brand interest growth, now at 58.0%)
Walgreens shows accelerating brand interest growth in Abilene-Sweetwater TX (+62.5% growth, 26.0% brand interest) and Albany GA (+23.1% growth, 16.0% brand interest)
Walgreens demonstrates emerging brand interest strength in Albany GA (+23.1% growth, 16.0% brand interest) and Albany-Schenectady-Troy NY (+28.6% growth, 9.0% brand interest)
Walgreens maintains stable brand interest performance in mature markets: Greenwood-Greenville MS (-3.3% decline, 29.0% brand interest) and Boise ID (+4.9% growth, 64.0% brand interest)
Walgreens faces growth challenges in historically strong markets: Alpena MI (-8.2% decline, 56.0% brand interest) and Casper-Riverton WY (-11.4% decline, 62.0% brand interest)
Walgreens performance in major markets: Atlanta GA (+22.2% growth, 11.0% brand interest, 2.7M TVHH), Baltimore MD (+33.3% growth, 12.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+40.0% growth, 7.0% brand interest, 2.6M TVHH)

Competitive Insights

Competitive Insights showcase how Walgreens performs against competitors across different markets. These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.

Each insight highlights specific market opportunities and challenges where Walgreens can focus its competitive strategy.
Walgreens shows market leadership with 23.8% average brand interest growth and notable strength in Abilene-Sweetwater TX (+62.5%, 26.0% brand interest), Albany GA (+23.1%, 16.0% brand interest), and Albany-Schenectady-Troy NY (+28.6%, 9.0% brand interest)
In high-growth markets, Walgreens maintains an average brand interest of 24.0% with consistent performance across 149 markets
Walgreens shows strong momentum with 23.8% average brand interest growth across key markets: Charlottesville VA (+150.0% growth, +3.0% brand interest), Harrisburg-Lancaster-Lebanon-York PA (+100.0% growth, +1.0% brand interest), and Pittsburgh PA (+80.0% growth, +4.0% brand interest)
Walgreens captured additional brand interest in 192 markets, averaging +4.6% brand interest growth in key growth markets
CVS maintains market dominance with an average 52.0% brand interest across key markets: Casper-Riverton WY (38.0% brand interest, +26.7% growth), Greenwood-Greenville MS (71.0% brand interest, +1.4% growth), and Alpena MI (44.0% brand interest, +12.8% growth)
Walgreens maintains market dominance with an average 46.5% brand interest across key markets: Anchorage AK (58.0% brand interest, +18.4% growth), Bangor ME (58.0% brand interest, +20.8% growth), and Bend OR (64.0% brand interest, +18.5% growth)
Walgreens dominates in 202 of 206 key battleground markets against CVS, notably in Abilene-Sweetwater TX (74.0% vs 26.0% brand interest), Albany GA (84.0% vs 16.0% brand interest), and Albany-Schenectady-Troy NY (91.0% vs 9.0% brand interest)
CVS successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 38.0% brand interest, +26.7% growth), Greenwood-Greenville MS (maintained 71.0% brand interest, +1.4% growth), and Helena MT (maintained 86.0% brand interest, +0.0% decline)
Walgreens successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +62.5% growth), Amarillo TX (maintained 26.0% brand interest, +18.2% growth), and Anchorage AK (maintained 58.0% brand interest, +18.4% growth)
Walgreens emerges as competitive challenger to CVS with superior brand interest growth rates in Abilene-Sweetwater TX (+62.5% vs -11.9% growth), Albany GA (+23.1% vs -3.5% growth), and Albany-Schenectady-Troy NY (+28.6% vs -2.1% growth)
CVS emerges as competitive challenger to Walgreens with superior brand interest growth rates in Casper-Riverton WY (+26.7% vs -11.4% growth) and Alpena MI (+12.8% vs -8.2% growth)
CVS demonstrates competitive strength with 206 high brand interest markets and 1 high-growth market, notably in Abilene-Sweetwater TX (74.0% brand interest, -11.9% growth), Albany GA (84.0% brand interest, -3.5% growth), and Albany-Schenectady-Troy NY (91.0% brand interest, -2.1% growth)
Walgreens demonstrates competitive strength with 92 high brand interest markets and 147 high-growth markets, notably in Alpena MI (56.0% brand interest, -8.2% growth), Casper-Riverton WY (62.0% brand interest, -11.4% growth), and Greenwood-Greenville MS (29.0% brand interest, -3.3% growth)
Major market competition: CVS and Walgreens show significant brand interest performance differences in key markets: Atlanta GA (CVS: -2.2%, Walgreens: +22.2%) and Baltimore MD (CVS: -3.3%, Walgreens: +33.3%)
Close brand interest competition between CVS and Walgreens in Colorado Springs-Pueblo CO (49.0% vs 51.0%) and Davenport IA-Rock Island-Moline IL (51.0% vs 49.0%)
Walgreens maintains strong brand interest position in key markets: Chicago IL (34.0% brand interest, +25.9% growth), Cincinnati OH (22.0% brand interest, +46.7% growth), and Milwaukee WI (48.0% brand interest, +29.7% growth)

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What You'll Get:

Market Performance Insights
Comprehensive brand insights for Walgreens to help you understand your current performance and uncover hidden opportunities.
Competitive Landscape
Detailed benchmarking against top competitors so you can spot gaps, trends, and areas to dominate.
Growth Opportunities
Tailored, data-backed strategies designed to drive faster, smarter expansion across key markets.
Multi-Channel Marketing Integration
Seamless support across 14+ digital channels - including Search, Social, Display, Email, Video, TV/CTV, Audio, and more - to unify and scale your campaigns effectively.
Actionable Recommendations
You won't just get data - you'll get clear next steps to improve ROI and outpace the competition.