Category | Description | Markets |
---|---|---|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
2 States
|
High Growth Priority
|
Large markets showing strong consistent growth
|
179 DMAs
46 States
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
15 DMAs
2 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Louisville KY | 612,910 | 31.0% | +6.9% | -34.0% |
Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 23.0% | +9.5% | -36.1% |
Des Moines-Ames IA | 401,464 | 50.0% | +8.7% | -16.7% |
Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 25.0% | +8.7% | -26.5% |
Boise ID | 280,534 | 70.0% | +6.1% | -9.1% |
Traverse City-Cadillac MI | 216,002 | 62.0% | +6.9% | -12.7% |
Corpus Christi TX | 177,217 | 24.0% | +9.1% | -31.4% |
Monroe LA-El Dorado AR | 147,849 | 48.0% | +9.1% | -12.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 15.0% | +25.0% | -28.6% |
Los Angeles CA | 4,962,377 | 12.0% | +33.3% | -33.3% |
Chicago IL | 3,081,097 | 42.0% | +16.7% | -23.6% |
Philadelphia PA | 2,642,616 | 11.0% | +57.1% | -31.3% |
Dallas-Ft. Worth TX | 2,585,309 | 19.0% | +26.7% | -29.6% |
Atlanta GA | 2,277,873 | 17.0% | +30.8% | -26.1% |
Houston TX | 2,266,381 | 23.0% | +27.8% | -34.3% |
Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | +50.0% | -35.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Alpena MI | 14,646 | 100.0% | +0.0% | +0.0% |
North Platte NE | 12,546 | 100.0% | +0.0% | +0.0% |
Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Spokane WA | 409,624 | 65.0% | +4.8% | -13.3% |
Sioux Falls(Mitchell) SD | 235,093 | 59.0% | -3.3% | -15.7% |
Yakima-Pasco-Richland-Kennewick WA | 219,606 | 68.0% | +1.5% | -8.1% |
Wausau-Rhinelander WI | 160,633 | 67.0% | +3.1% | -11.8% |
Anchorage AK | 137,029 | 60.0% | -1.6% | -20.0% |
Joplin MO-Pittsburg KS | 128,486 | 56.0% | +3.7% | -13.9% |
Bangor ME | 120,853 | 62.0% | +3.3% | -17.3% |
Watertown NY | 79,271 | 47.0% | +4.4% | -33.8% |