| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
59 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
147 DMAs
42 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
3 DMAs
|
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 15.0% | -6.3% | +66.7% |
| Atlanta GA | 2,277,873 | 22.0% | +0.0% | +69.2% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | -7.7% | +71.4% |
| Phoenix AZ | 1,818,040 | 35.0% | +0.0% | +66.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 27.0% | -6.9% | +68.8% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 25.0% | +0.0% | +66.7% |
| St. Louis MO | 1,066,886 | 47.0% | +4.4% | +62.1% |
| Baltimore MD | 977,058 | 23.0% | +0.0% | +76.9% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +16.7% | +75.0% |
| Chicago IL | 3,081,097 | 51.0% | +15.9% | +41.7% |
| Philadelphia PA | 2,642,616 | 15.0% | +15.4% | +114.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | +21.7% | +86.7% |
| Houston TX | 2,266,381 | 32.0% | +14.3% | +77.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 12.0% | +9.1% | +100.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | +8.3% | +52.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 31.0% | +10.7% | +93.8% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 38.0% | +2.7% | -5.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 57.0% | +0.0% | -14.9% |
| Bend OR | 77,622 | 43.0% | -10.4% | -37.7% |
| Juneau AK | 22,882 | 0.0% | -100.0% | +0.0% |