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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Xbox, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
18 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
39 DMAs
|
|
Monitor & Maintain
|
All other markets
|
151 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Xbox’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Xbox shows strong performance with 20.0% average growth across 51 markets (24.4% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Xbox demonstrate exceptional results in Nebraska (+47.1% growth, 25.0% brand interest, +8.0% brand interest change), Idaho (+28.6% growth, 27.0% brand interest, +6.0% brand interest change), and New Hampshire (+28.6% growth, 27.0% brand interest, +6.0% brand interest change)
Xbox has 32 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Xbox include Alabama (+43.8% growth, 23.0% brand interest), Arizona (+20.0% growth, 24.0% brand interest), and Arkansas (+22.2% growth, 22.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For Xbox, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Xbox, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox demonstrates category dominance with 20.0% average brand interest growth, showing exceptional performance in Alabama (+43.8%, 23.0% brand interest), Arizona (+20.0%, 24.0% brand interest), and Arkansas (+22.2%, 22.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 24.3% with consistent performance across 32 markets
PS5 shows strong momentum with 19.7% average brand interest growth across key markets: Montana (+41.7% growth, +10.0% brand interest), Delaware (+35.5% growth, +11.0% brand interest), and Rhode Island (+29.0% growth, +9.0% brand interest)
PS5 captured additional brand interest in 51 markets, averaging +6.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Xbox in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 28.0% | +0.0% | -6.7% |
| Oklahoma City OK | 654,139 | 21.0% | +16.7% | -53.3% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 23.0% | +27.8% | -42.5% |
| Louisville KY | 634,542 | 22.0% | +29.4% | -50.0% |
| Albuquerque-Santa Fe NM | 634,260 | 21.0% | +16.7% | -52.3% |
| New Orleans LA | 604,657 | 22.0% | +29.4% | -42.1% |
| Providence RI-New Bedford MA | 584,232 | 24.0% | +20.0% | -40.0% |
| Fresno-Visalia CA | 558,026 | 21.0% | +10.5% | -48.8% |
High Growth Priority
Large markets showing strong consistent growth
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 24.0% | +14.3% | -31.4% |
| Los Angeles CA | 5,137,519 | 26.0% | +8.3% | -18.8% |
| Philadelphia PA | 2,735,885 | 24.0% | +9.1% | -35.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 23.0% | +15.0% | -42.5% |
| Atlanta GA | 2,358,268 | 23.0% | +15.0% | -37.8% |
| Washington DC (Hagerstown MD) | 2,303,268 | 26.0% | +13.0% | -29.7% |
| Boston MA-Manchester NH | 2,284,647 | 27.0% | +12.5% | -25.0% |
| Phoenix AZ | 1,882,206 | 24.0% | +14.3% | -44.2% |
Monitor & Maintain
All other markets
151
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 567,037 | 19.0% | +35.7% | -52.5% |
| Dayton OH | 432,802 | 22.0% | +15.8% | -47.6% |
| Tucson (Sierra Vista) AZ | 431,693 | 24.0% | +20.0% | -40.0% |
| Honolulu HI | 426,184 | 28.0% | +3.7% | -17.7% |
| Spokane WA | 424,081 | 25.0% | +25.0% | -47.9% |
| Des Moines-Ames IA | 415,633 | 24.0% | +26.3% | -48.9% |
| Green Bay-Appleton WI | 414,647 | 24.0% | +14.3% | -42.9% |
| Wichita-Hutchinson KS | 402,706 | 22.0% | +22.2% | -53.2% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 23.0% | +4.6% | -39.5% |
| Houston TX | 2,346,370 | 22.0% | +4.8% | -40.5% |
| Seattle-Tacoma WA | 1,862,467 | 26.0% | +4.0% | -40.9% |
Brand Insights
Brand Insights for Xbox in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Xbox shows strong performance with 20.0% average growth across 209 markets (23.6% avg brand interest), with positive growth in 204 of 209 markets
Top performing markets for Xbox demonstrate exceptional results in West Palm Beach-Ft. Pierce FL (+47.1% growth, 25.0% brand interest, +8.0% brand interest change), Richmond-Petersburg VA (+36.8% growth, 26.0% brand interest, +7.0% brand interest change), and Idaho Falls-Pocatello ID (+34.8% growth, 31.0% brand interest, +8.0% brand interest change)
Xbox has 145 markets with high growth (>15%), 52 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Xbox include Abilene-Sweetwater TX (+29.4% growth, 22.0% brand interest), Albany GA (+25.0% growth, 20.0% brand interest), and Albany-Schenectady-Troy NY (+25.0% growth, 25.0% brand interest)
Xbox maintains strong brand interest positions in key markets: Idaho Falls-Pocatello ID (31.0% brand interest, +8.0% change) and Lafayette IN (30.0% brand interest, +6.0% change)
Xbox shows positive brand interest momentum in 204 markets, notably in Abilene-Sweetwater TX (+5.0% brand interest), Albany GA (+4.0% brand interest), Albany-Schenectady-Troy NY (+5.0% brand interest)
Xbox demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+29.4% growth, +5.0% gain, 22.0% current brand interest), Albany-Schenectady-Troy NY (+25.0% growth, +5.0% gain, 25.0% current brand interest), and Alexandria LA (+33.3% growth, +6.0% gain, 24.0% current brand interest)
Xbox successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 27.0% brand interest, +17.4% growth), Austin TX (maintained 27.0% brand interest, +22.7% growth), and Bangor ME (maintained 28.0% brand interest, +21.7% growth)
Xbox achieves significant brand interest gains in Abilene-Sweetwater TX (+5.0% brand interest growth, now at 22.0%) and Albany-Schenectady-Troy NY (+5.0% brand interest growth, now at 25.0%)
Xbox shows accelerating brand interest growth in Abilene-Sweetwater TX (+29.4% growth, 22.0% brand interest) and Albany GA (+25.0% growth, 20.0% brand interest)
Xbox demonstrates emerging brand interest strength in Charleston-Huntington WV (+18.8% growth, 19.0% brand interest) and Greenwood-Greenville MS (+15.4% growth, 15.0% brand interest)
Xbox maintains stable brand interest performance in mature markets: Champaign & Springfield-Decatur IL (+4.8% growth, 22.0% brand interest) and Chicago IL (+4.5% growth, 23.0% brand interest)
Xbox performance in major markets: Atlanta GA (+15.0% growth, 23.0% brand interest, 2.7M TVHH), Baltimore MD (+20.0% growth, 24.0% brand interest, 1.1M TVHH), and Charlotte NC (+26.3% growth, 24.0% brand interest, 1.3M TVHH)
Xbox shows positive brand interest growth in markets representing 97.5% of total TVHH coverage
Xbox shows challenging performance with -44.1% average growth across 210 markets (23.6% avg brand interest), with positive growth in 0 of 210 markets
Xbox has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 210 declining markets
Competitive Insights
Competitive Insights showcase how Xbox performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Xbox can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Xbox can focus its competitive strategy.
Xbox demonstrates category dominance with 20.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+29.4%, 22.0% brand interest), Albany GA (+25.0%, 20.0% brand interest), and Albany-Schenectady-Troy NY (+25.0%, 25.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 23.5% with consistent performance across 145 markets
PS5 shows strong momentum with 19.7% average brand interest growth across key markets: Springfield MO (+40.0% growth, +10.0% brand interest), Great Falls MT (+37.5% growth, +9.0% brand interest), and Charleston-Huntington WV (+37.0% growth, +10.0% brand interest)
PS5 captured additional brand interest in 206 markets, averaging +6.2% brand interest growth in key growth markets
Xbox shows strong momentum with 20.0% average brand interest growth across key markets: Alpena MI (+53.3% growth, +8.0% brand interest), West Palm Beach-Ft. Pierce FL (+47.1% growth, +8.0% brand interest), and Birmingham AL (+46.7% growth, +7.0% brand interest)
Xbox captured additional brand interest in 197 markets, averaging +4.0% brand interest growth in key growth markets
PS5 maintains market dominance with an average 37.9% brand interest across key markets: Abilene-Sweetwater TX (39.0% brand interest, +21.9% growth), Albany GA (42.0% brand interest, +20.0% growth), and Albany-Schenectady-Troy NY (39.0% brand interest, +18.2% growth)
PS5 dominates in 209 of 209 key battleground markets against Nintendo, notably in Abilene-Sweetwater TX (39.0% vs 39.0% brand interest), Albany GA (38.0% vs 42.0% brand interest), and Albany-Schenectady-Troy NY (36.0% vs 39.0% brand interest)
Xbox dominates in 209 of 209 key battleground markets against Nintendo, notably in Abilene-Sweetwater TX (39.0% vs 22.0% brand interest), Albany GA (38.0% vs 20.0% brand interest), and Albany-Schenectady-Troy NY (36.0% vs 25.0% brand interest)
Xbox dominates in 104 of 204 key battleground markets against PS5, notably in Alpena MI (25.0% vs 23.0% brand interest), Abilene-Sweetwater TX (39.0% vs 22.0% brand interest), and Albany GA (42.0% vs 20.0% brand interest)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 39.0% brand interest, +21.9% growth), Albany GA (maintained 42.0% brand interest, +20.0% growth), and Albany-Schenectady-Troy NY (maintained 39.0% brand interest, +18.2% growth)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 27.0% brand interest, +17.4% growth), Austin TX (maintained 27.0% brand interest, +22.7% growth), and Bangor ME (maintained 28.0% brand interest, +21.7% growth)
PS5 emerges as competitive challenger to Nintendo with superior brand interest growth rates in Albuquerque-Santa Fe NM (+21.9% vs -20.0% growth), Billings, MT (+19.2% vs -15.1% growth), and Binghamton NY (+23.3% vs -18.4% growth)
Xbox emerges as competitive challenger to Nintendo with superior brand interest growth rates in Abilene-Sweetwater TX (+29.4% vs -23.5% growth), Albany GA (+25.0% vs -22.4% growth), and Albany-Schenectady-Troy NY (+25.0% vs -23.4% growth)
Xbox emerges as competitive challenger to PS5 with superior brand interest growth rates in Abilene-Sweetwater TX (+29.4% vs +21.9% growth), Albany-Schenectady-Troy NY (+25.0% vs +18.2% growth), and Alexandria LA (+33.3% vs +18.2% growth)
Nintendo demonstrates competitive strength with 210 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (39.0% brand interest, -23.5% growth), Albany GA (38.0% brand interest, -22.4% growth), and Albany-Schenectady-Troy NY (36.0% brand interest, -23.4% growth)