PS4
Sony Interactive Entertainment (SIE)
Company
Sony Interactive Entertainment (SIE)
Industry
Video Game Consoles
Related Brands
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Investment Recommendations
Targeted investment recommendations for PS4, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
88 DMAs
49 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
69 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
10 DMAs
1 State
|
Brand Insights
Brand Insights reveal PS4’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
PS5 shows strong performance with 19.7% average growth across 51 markets (38.1% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for PS5 demonstrate exceptional results in Montana (+41.7% growth, 34.0% brand interest, +10.0% brand interest change), Delaware (+35.5% growth, 42.0% brand interest, +11.0% brand interest change), and Rhode Island (+29.0% growth, 40.0% brand interest, +9.0% brand interest change)
PS5 has 40 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for PS5 include Alabama (+16.7% growth, 42.0% brand interest), Alaska (+16.1% growth, 36.0% brand interest), and Arizona (+18.8% growth, 38.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For PS4, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox demonstrates category dominance with 20.0% average brand interest growth, showing exceptional performance in Alabama (+43.8%, 23.0% brand interest), Arizona (+20.0%, 24.0% brand interest), and Arkansas (+22.2%, 22.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 24.3% with consistent performance across 32 markets
PS5 shows strong momentum with 19.7% average brand interest growth across key markets: Montana (+41.7% growth, +10.0% brand interest), Delaware (+35.5% growth, +11.0% brand interest), and Rhode Island (+29.0% growth, +9.0% brand interest)
PS5 captured additional brand interest in 51 markets, averaging +6.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for PS4 in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
88
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 45.0% | +15.4% | +15.4% |
| Bakersfield CA | 217,518 | 43.0% | +30.3% | +19.4% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 37.0% | +15.6% | +23.3% |
| Monterey-Salinas CA | 204,934 | 43.0% | +26.5% | +13.2% |
| La Crosse-Eau Claire WI | 199,505 | 32.0% | +10.3% | +23.1% |
| Corpus Christi TX | 183,471 | 38.0% | +15.2% | +18.8% |
| Amarillo TX | 173,430 | 36.0% | +12.5% | +16.1% |
| Wausau-Rhinelander WI | 166,302 | 33.0% | +22.2% | +17.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 37.0% | +19.4% | +23.3% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 43.0% | +22.9% | +22.9% |
| Louisville KY | 634,542 | 38.0% | +15.2% | +22.6% |
| Albuquerque-Santa Fe NM | 634,260 | 39.0% | +21.9% | +25.8% |
| New Orleans LA | 604,657 | 41.0% | +7.9% | +7.9% |
| Providence RI-New Bedford MA | 584,232 | 40.0% | +21.2% | +17.7% |
| Memphis TN | 567,037 | 45.0% | +21.6% | +15.4% |
| Fresno-Visalia CA | 558,026 | 42.0% | +23.5% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 45.0% | +15.4% | +18.4% |
| Los Angeles CA | 5,137,519 | 45.0% | +25.0% | +18.4% |
| Chicago IL | 3,189,842 | 42.0% | +23.5% | +16.7% |
| Philadelphia PA | 2,735,885 | 42.0% | +23.5% | +16.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 42.0% | +16.7% | +20.0% |
| Atlanta GA | 2,358,268 | 42.0% | +16.7% | +13.5% |
| Houston TX | 2,346,370 | 44.0% | +15.8% | +18.9% |
| Washington DC (Hagerstown MD) | 2,303,268 | 40.0% | +14.3% | +11.1% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Zanesville OH | 29,867 | 34.0% | +3.0% | +3.0% |
Monitor & Maintain
All other markets
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 35.0% | +9.4% | +16.7% |
| Wilmington NC | 193,195 | 34.0% | +9.7% | +21.4% |
| Chico-Redding CA | 166,232 | 35.0% | +9.4% | +20.7% |
| Columbia-Jefferson City MO | 159,914 | 34.0% | +9.7% | +21.4% |
| Lubbock TX | 150,876 | 36.0% | +9.1% | +28.6% |
| Cheyenne WY-Scottsbluff NE | 53,275 | 34.0% | +9.7% | +6.3% |
| San Angelo TX | 50,767 | 38.0% | +5.6% | +31.0% |
| Alpena MI | 15,162 | 25.0% | -7.4% | -13.8% |
Brand Insights
Brand Insights for PS4 in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
PS5 shows strong performance with 19.7% average growth across 209 markets (37.7% avg brand interest), with positive growth in 208 of 209 markets
Top performing markets for PS5 demonstrate exceptional results in Springfield MO (+40.0% growth, 35.0% brand interest, +10.0% brand interest change), Great Falls MT (+37.5% growth, 33.0% brand interest, +9.0% brand interest change), and Charleston-Huntington WV (+37.0% growth, 37.0% brand interest, +10.0% brand interest change)
PS5 has 154 markets with high growth (>15%), 52 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 1 declining market
Notable high-growth markets for PS5 include Abilene-Sweetwater TX (+21.9% growth, 39.0% brand interest), Albany GA (+20.0% growth, 42.0% brand interest), and Albany-Schenectady-Troy NY (+18.2% growth, 39.0% brand interest)
PS5 maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (39.0% brand interest, +7.0% change), Albany GA (42.0% brand interest, +7.0% change), and Albany-Schenectady-Troy NY (39.0% brand interest, +6.0% change)
PS5 shows positive brand interest momentum in 208 markets, notably in Abilene-Sweetwater TX (+7.0% brand interest), Albany GA (+7.0% brand interest), Albany-Schenectady-Troy NY (+6.0% brand interest)
PS5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+21.9% growth, +7.0% gain, 39.0% current brand interest), Albany GA (+20.0% growth, +7.0% gain, 42.0% current brand interest), and Albany-Schenectady-Troy NY (+18.2% growth, +6.0% gain, 39.0% current brand interest)
PS5 successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 39.0% brand interest, +21.9% growth), Albany GA (maintained 42.0% brand interest, +20.0% growth), and Albany-Schenectady-Troy NY (maintained 39.0% brand interest, +18.2% growth)
In large markets, PS5 shows strong growth with moderate brand interest: Atlanta GA (+16.7% growth, 42.0% brand interest) and Baltimore MD (+23.5% growth, 42.0% brand interest)
In medium markets, PS5 shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (+18.2% growth, 39.0% brand interest) and Albuquerque-Santa Fe NM (+21.9% growth, 39.0% brand interest)
In small markets, PS5 shows strong growth with moderate brand interest: Alpena MI (-7.4% decline, 25.0% brand interest) and Abilene-Sweetwater TX (+21.9% growth, 39.0% brand interest)
PS5 maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (39.0% brand interest, +21.9% change) and Albany GA (42.0% brand interest, +20.0% change)
PS5 achieves significant brand interest gains in Abilene-Sweetwater TX (+7.0% brand interest growth, now at 39.0%) and Albany GA (+7.0% brand interest growth, now at 42.0%)
PS5 shows accelerating brand interest growth in Abilene-Sweetwater TX (+21.9% growth, 39.0% brand interest) and Albany GA (+20.0% growth, 42.0% brand interest)
PS5 maintains stable brand interest performance in mature markets: Youngstown OH (+3.1% growth, 33.0% brand interest) and Zanesville OH (+3.0% growth, 34.0% brand interest)
PS5 performance in major markets: Atlanta GA (+16.7% growth, 42.0% brand interest, 2.7M TVHH), Baltimore MD (+23.5% growth, 42.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+29.0% growth, 40.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how PS4 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where PS4 can focus its competitive strategy.
Xbox demonstrates category dominance with 20.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+29.4%, 22.0% brand interest), Albany GA (+25.0%, 20.0% brand interest), and Albany-Schenectady-Troy NY (+25.0%, 25.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 23.5% with consistent performance across 145 markets
PS5 shows strong momentum with 19.7% average brand interest growth across key markets: Springfield MO (+40.0% growth, +10.0% brand interest), Great Falls MT (+37.5% growth, +9.0% brand interest), and Charleston-Huntington WV (+37.0% growth, +10.0% brand interest)
PS5 captured additional brand interest in 206 markets, averaging +6.2% brand interest growth in key growth markets
Xbox shows strong momentum with 20.0% average brand interest growth across key markets: Alpena MI (+53.3% growth, +8.0% brand interest), West Palm Beach-Ft. Pierce FL (+47.1% growth, +8.0% brand interest), and Birmingham AL (+46.7% growth, +7.0% brand interest)
Xbox captured additional brand interest in 197 markets, averaging +4.0% brand interest growth in key growth markets
PS5 maintains market dominance with an average 37.9% brand interest across key markets: Abilene-Sweetwater TX (39.0% brand interest, +21.9% growth), Albany GA (42.0% brand interest, +20.0% growth), and Albany-Schenectady-Troy NY (39.0% brand interest, +18.2% growth)
PS5 dominates in 209 of 209 key battleground markets against Nintendo, notably in Abilene-Sweetwater TX (39.0% vs 39.0% brand interest), Albany GA (38.0% vs 42.0% brand interest), and Albany-Schenectady-Troy NY (36.0% vs 39.0% brand interest)
Xbox dominates in 209 of 209 key battleground markets against Nintendo, notably in Abilene-Sweetwater TX (39.0% vs 22.0% brand interest), Albany GA (38.0% vs 20.0% brand interest), and Albany-Schenectady-Troy NY (36.0% vs 25.0% brand interest)
Xbox dominates in 104 of 204 key battleground markets against PS5, notably in Alpena MI (25.0% vs 23.0% brand interest), Abilene-Sweetwater TX (39.0% vs 22.0% brand interest), and Albany GA (42.0% vs 20.0% brand interest)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 39.0% brand interest, +21.9% growth), Albany GA (maintained 42.0% brand interest, +20.0% growth), and Albany-Schenectady-Troy NY (maintained 39.0% brand interest, +18.2% growth)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 27.0% brand interest, +17.4% growth), Austin TX (maintained 27.0% brand interest, +22.7% growth), and Bangor ME (maintained 28.0% brand interest, +21.7% growth)
PS5 emerges as competitive challenger to Nintendo with superior brand interest growth rates in Albuquerque-Santa Fe NM (+21.9% vs -20.0% growth), Billings, MT (+19.2% vs -15.1% growth), and Binghamton NY (+23.3% vs -18.4% growth)
Xbox emerges as competitive challenger to Nintendo with superior brand interest growth rates in Abilene-Sweetwater TX (+29.4% vs -23.5% growth), Albany GA (+25.0% vs -22.4% growth), and Albany-Schenectady-Troy NY (+25.0% vs -23.4% growth)
Xbox emerges as competitive challenger to PS5 with superior brand interest growth rates in Abilene-Sweetwater TX (+29.4% vs +21.9% growth), Albany-Schenectady-Troy NY (+25.0% vs +18.2% growth), and Alexandria LA (+33.3% vs +18.2% growth)
Nintendo demonstrates competitive strength with 210 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (39.0% brand interest, -23.5% growth), Albany GA (38.0% brand interest, -22.4% growth), and Albany-Schenectady-Troy NY (36.0% brand interest, -23.4% growth)