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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Nintendo Switch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
22 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
|
|
Monitor & Maintain
|
All other markets
|
150 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Nintendo Switch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Nintendo shows challenging performance with -21.2% average growth across 51 markets (37.5% avg brand interest), with positive growth in 0 of 51 markets
Nintendo has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Nintendo maintains strong brand interest positions in key markets: Alabama (35.0% brand interest, -13.0% change), Alaska (39.0% brand interest, -6.0% change), and Arizona (38.0% brand interest, -10.0% change)
In small markets, Nintendo shows significant decline with moderate brand interest: Alabama (-27.1% decline, 35.0% brand interest) and Alaska (-13.3% decline, 39.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For Nintendo Switch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Nintendo Switch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox demonstrates category dominance with 20.0% average brand interest growth, showing exceptional performance in Alabama (+43.8%, 23.0% brand interest), Arizona (+20.0%, 24.0% brand interest), and Arkansas (+22.2%, 22.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 24.3% with consistent performance across 32 markets
PS5 shows strong momentum with 19.7% average brand interest growth across key markets: Montana (+41.7% growth, +10.0% brand interest), Delaware (+35.5% growth, +11.0% brand interest), and Rhode Island (+29.0% growth, +9.0% brand interest)
PS5 captured additional brand interest in 51 markets, averaging +6.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Nintendo Switch in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 29.0% | -27.5% | -3.3% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 27.0% | -29.0% | +8.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 31.0% | -26.2% | +10.7% |
| San Diego CA | 974,169 | 29.0% | -27.5% | -6.5% |
| Oklahoma City OK | 654,139 | 42.0% | -17.7% | +68.0% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 34.0% | -27.7% | +36.0% |
| Louisville KY | 634,542 | 40.0% | -20.0% | +60.0% |
| Albuquerque-Santa Fe NM | 634,260 | 40.0% | -20.0% | +60.0% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 31.0% | -22.5% | +14.8% |
| Chicago IL | 3,189,842 | 35.0% | -20.5% | +34.6% |
| Philadelphia PA | 2,735,885 | 34.0% | -22.7% | +25.9% |
| Dallas-Ft. Worth TX | 2,676,555 | 35.0% | -20.5% | +40.0% |
| Atlanta GA | 2,358,268 | 35.0% | -20.5% | +34.6% |
| Houston TX | 2,346,370 | 34.0% | -17.1% | +30.8% |
| Washington DC (Hagerstown MD) | 2,303,268 | 34.0% | -19.1% | +25.9% |
| Boston MA-Manchester NH | 2,284,647 | 33.0% | -26.7% | +13.8% |
Monitor & Maintain
All other markets
150
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 432,802 | 41.0% | -19.6% | +57.7% |
| Tucson (Sierra Vista) AZ | 431,693 | 39.0% | -20.4% | +44.4% |
| Honolulu HI | 426,184 | 31.0% | -24.4% | -11.4% |
| Spokane WA | 424,081 | 42.0% | -22.2% | +55.6% |
| Des Moines-Ames IA | 415,633 | 42.0% | -20.8% | +61.5% |
| Green Bay-Appleton WI | 414,647 | 38.0% | -25.5% | +31.0% |
| Wichita-Hutchinson KS | 402,706 | 41.0% | -24.1% | +70.8% |
| Roanoke-Lynchburg VA | 401,623 | 39.0% | -23.5% | +44.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 28.0% | -20.0% | -15.2% |
Brand Insights
Brand Insights for Nintendo Switch in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Nintendo shows challenging performance with -20.7% average growth across 210 markets (38.7% avg brand interest), with positive growth in 0 of 210 markets
Nintendo has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 210 declining markets
Nintendo maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (39.0% brand interest, -12.0% change), Albany GA (38.0% brand interest, -11.0% change), and Albany-Schenectady-Troy NY (36.0% brand interest, -11.0% change)
In large markets, Nintendo shows significant decline with moderate brand interest: Atlanta GA (-20.4% decline, 35.0% brand interest) and Baltimore MD (-26.1% decline, 34.0% brand interest)
In medium markets, Nintendo shows significant decline with moderate brand interest: Albany-Schenectady-Troy NY (-23.4% decline, 36.0% brand interest) and Albuquerque-Santa Fe NM (-20.0% decline, 40.0% brand interest)
In small markets, Nintendo shows significant decline with moderate brand interest: Abilene-Sweetwater TX (-23.5% decline, 39.0% brand interest) and Albany GA (-22.4% decline, 38.0% brand interest)
Nintendo maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (39.0% brand interest, -23.5% change) and Albany GA (38.0% brand interest, -22.4% change)
Nintendo faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-23.5% decline, 39.0% brand interest) and Albany GA (-22.4% decline, 38.0% brand interest)
Nintendo performance in major markets: Atlanta GA (-20.4% decline, 35.0% brand interest, 2.7M TVHH), Baltimore MD (-26.1% decline, 34.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-26.7% decline, 33.0% brand interest, 2.6M TVHH)
Nintendo shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Nintendo shows strong performance with 53.0% average growth across 210 markets (38.7% avg brand interest), with positive growth in 206 of 210 markets
Top performing markets for Nintendo demonstrate exceptional results in Zanesville OH (+144.4% growth, 44.0% brand interest, +26.0% brand interest change), Greenwood-Greenville MS (+123.5% growth, 38.0% brand interest, +21.0% brand interest change), and Youngstown OH (+113.6% growth, 47.0% brand interest, +25.0% brand interest change)
Nintendo has 200 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 4 declining markets
Notable high-growth markets for Nintendo include Abilene-Sweetwater TX (+69.6% growth, 39.0% brand interest), Albany GA (+65.2% growth, 38.0% brand interest), and Albany-Schenectady-Troy NY (+38.5% growth, 36.0% brand interest)
Nintendo maintains strong brand interest positions in key markets: Honolulu HI (31.0% brand interest, -4.0% change), Abilene-Sweetwater TX (39.0% brand interest, +16.0% change), and Albany GA (38.0% brand interest, +15.0% change)
Nintendo shows positive brand interest momentum in 206 markets, notably in Abilene-Sweetwater TX (+16.0% brand interest), Albany GA (+15.0% brand interest), Albany-Schenectady-Troy NY (+10.0% brand interest)
Competitive Insights
Competitive Insights showcase how Nintendo Switch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Nintendo Switch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Nintendo Switch can focus its competitive strategy.
Xbox demonstrates category dominance with 20.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+29.4%, 22.0% brand interest), Albany GA (+25.0%, 20.0% brand interest), and Albany-Schenectady-Troy NY (+25.0%, 25.0% brand interest)
In high-growth markets, Xbox maintains an average brand interest of 23.5% with consistent performance across 145 markets
PS5 shows strong momentum with 19.7% average brand interest growth across key markets: Springfield MO (+40.0% growth, +10.0% brand interest), Great Falls MT (+37.5% growth, +9.0% brand interest), and Charleston-Huntington WV (+37.0% growth, +10.0% brand interest)
PS5 captured additional brand interest in 206 markets, averaging +6.2% brand interest growth in key growth markets
Xbox shows strong momentum with 20.0% average brand interest growth across key markets: Alpena MI (+53.3% growth, +8.0% brand interest), West Palm Beach-Ft. Pierce FL (+47.1% growth, +8.0% brand interest), and Birmingham AL (+46.7% growth, +7.0% brand interest)
Xbox captured additional brand interest in 197 markets, averaging +4.0% brand interest growth in key growth markets
PS5 maintains market dominance with an average 37.9% brand interest across key markets: Abilene-Sweetwater TX (39.0% brand interest, +21.9% growth), Albany GA (42.0% brand interest, +20.0% growth), and Albany-Schenectady-Troy NY (39.0% brand interest, +18.2% growth)
PS5 dominates in 209 of 209 key battleground markets against Nintendo, notably in Abilene-Sweetwater TX (39.0% vs 39.0% brand interest), Albany GA (38.0% vs 42.0% brand interest), and Albany-Schenectady-Troy NY (36.0% vs 39.0% brand interest)
Xbox dominates in 209 of 209 key battleground markets against Nintendo, notably in Abilene-Sweetwater TX (39.0% vs 22.0% brand interest), Albany GA (38.0% vs 20.0% brand interest), and Albany-Schenectady-Troy NY (36.0% vs 25.0% brand interest)
Xbox dominates in 104 of 204 key battleground markets against PS5, notably in Alpena MI (25.0% vs 23.0% brand interest), Abilene-Sweetwater TX (39.0% vs 22.0% brand interest), and Albany GA (42.0% vs 20.0% brand interest)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 39.0% brand interest, +21.9% growth), Albany GA (maintained 42.0% brand interest, +20.0% growth), and Albany-Schenectady-Troy NY (maintained 39.0% brand interest, +18.2% growth)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 27.0% brand interest, +17.4% growth), Austin TX (maintained 27.0% brand interest, +22.7% growth), and Bangor ME (maintained 28.0% brand interest, +21.7% growth)
PS5 emerges as competitive challenger to Nintendo with superior brand interest growth rates in Albuquerque-Santa Fe NM (+21.9% vs -20.0% growth), Billings, MT (+19.2% vs -15.1% growth), and Binghamton NY (+23.3% vs -18.4% growth)
Xbox emerges as competitive challenger to Nintendo with superior brand interest growth rates in Abilene-Sweetwater TX (+29.4% vs -23.5% growth), Albany GA (+25.0% vs -22.4% growth), and Albany-Schenectady-Troy NY (+25.0% vs -23.4% growth)
Xbox emerges as competitive challenger to PS5 with superior brand interest growth rates in Abilene-Sweetwater TX (+29.4% vs +21.9% growth), Albany-Schenectady-Troy NY (+25.0% vs +18.2% growth), and Alexandria LA (+33.3% vs +18.2% growth)
Nintendo demonstrates competitive strength with 210 high brand interest markets and 0 high-growth markets, notably in Abilene-Sweetwater TX (39.0% brand interest, -23.5% growth), Albany GA (38.0% brand interest, -22.4% growth), and Albany-Schenectady-Troy NY (36.0% brand interest, -23.4% growth)