Xbox
Microsoft
Integrate Xbox's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Xbox, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
61 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
131 DMAs
36 States
|
Brand Insights
Brand Insights reveal Xbox’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Xbox shows stable performance with 4.1% average growth across 51 markets (37.8% avg brand interest), with positive growth in 40 of 51 markets
Top performing markets for Xbox demonstrate exceptional results in Delaware (+12.5% growth, 36.0% brand interest, +4.0% change), New York (+12.5% growth, 36.0% brand interest, +4.0% change), and Georgia (+12.1% growth, 37.0% brand interest, +4.0% change)
Xbox has 0 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 4 declining markets
Xbox demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alabama (+11.8% growth, +4.0% gain, 38.0% current brand interest), Delaware (+12.5% growth, +4.0% gain, 36.0% current brand interest), and Georgia (+12.1% growth, +4.0% gain, 37.0% current brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For Xbox, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Xbox, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nintendo demonstrates category leadership at state level with 4.7% average brand interest growth, showing exceptional performance in California (+24.0%, 31.0% brand interest), Delaware (+18.2%, 26.0% brand interest), and Illinois (+16.0%, 29.0% brand interest)
In high-growth state markets, Nintendo maintains an average brand interest of 28.2% with consistent performance across 4 markets
In direct competition, Nintendo outperforms Xbox with 11.3 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 16.0% brand interest, 20.1% growth), Arkansas (gap: 19.0% brand interest, 6.8% growth), and Iowa (gap: 18.0% brand interest, 10.1% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (-6.7% vs +4.1% overall): California (PS5: 38.0% share vs Xbox: 31.0% share), Montana (PS5: -3.3% growth vs Xbox: -4.3% growth), and Connecticut (PS5: 38.0% share vs Xbox: 34.0% share)
Investment Recommendations
Strategic recommendations for Xbox in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 33.0% | +10.0% | -17.5% |
| Los Angeles CA | 4,962,377 | 30.0% | +7.1% | -14.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 36.0% | +9.1% | -16.3% |
| Atlanta GA | 2,277,873 | 34.0% | +9.7% | -20.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | +6.1% | -14.6% |
| Boston MA-Manchester NH | 2,206,762 | 34.0% | +9.7% | -17.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | +7.7% | -20.0% |
| Seattle-Tacoma WA | 1,798,974 | 39.0% | +8.3% | -15.2% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 36.0% | +12.5% | -12.2% |
| St. Louis MO | 1,066,886 | 39.0% | +11.4% | -18.8% |
| Nashville TN | 993,259 | 40.0% | +11.1% | -14.9% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 37.0% | +12.1% | -15.9% |
| Wilkes Barre-Scranton PA | 501,832 | 42.0% | +16.7% | -14.3% |
| Albany-Schenectady-Troy NY | 491,946 | 39.0% | +11.4% | -13.3% |
| Omaha NE | 384,022 | 41.0% | +10.8% | -14.6% |
| Flint-Saginaw-Bay City MI | 375,743 | 46.0% | +15.0% | -13.2% |
Turnaround Priority
Markets requiring immediate attention / improvement
131
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 33.0% | +3.1% | -17.5% |
| Houston TX | 2,266,381 | 35.0% | +2.9% | -18.6% |
| Phoenix AZ | 1,818,040 | 38.0% | +5.6% | -15.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 39.0% | +0.0% | -15.2% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 31.0% | +0.0% | -32.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 27.0% | +0.0% | -22.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 40.0% | +5.3% | -13.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 31.0% | +3.3% | -20.5% |
Brand Insights
Brand Insights for Xbox in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Xbox shows strong performance with 5.0% average growth across 210 markets (39.0% avg brand interest), with positive growth in 177 of 210 markets
Top performing markets for Xbox demonstrate exceptional results in Baton Rouge LA (+16.7% growth, 35.0% brand interest, +5.0% change), Wilkes Barre-Scranton PA (+16.7% growth, 42.0% brand interest, +6.0% change), and Flint-Saginaw-Bay City MI (+15.0% growth, 46.0% brand interest, +6.0% change)
Xbox has 3 markets with high growth (>15%), 111 markets with moderate growth (5-15%), 86 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Xbox include Baton Rouge LA (+16.7% growth, 35.0% brand interest), Flint-Saginaw-Bay City MI (+15.0% growth, 46.0% brand interest), and Wilkes Barre-Scranton PA (+16.7% growth, 42.0% brand interest)
Xbox demonstrates strong market momentum with combined growth and brand interest gains in key markets: Baton Rouge LA (+16.7% growth, +5.0% gain, 35.0% current brand interest), Flint-Saginaw-Bay City MI (+15.0% growth, +6.0% gain, 46.0% current brand interest), and Wilkes Barre-Scranton PA (+16.7% growth, +6.0% gain, 42.0% current brand interest)
Xbox successfully defends strong market positions while maintaining brand interest growth in Baton Rouge LA (maintained 35.0% brand interest, +16.7% growth), Flint-Saginaw-Bay City MI (maintained 46.0% brand interest, +15.0% growth), and Wilkes Barre-Scranton PA (maintained 42.0% brand interest, +16.7% growth)
In large markets, Xbox shows strong growth with moderate brand interest: Columbus OH (+0.0% growth, 39.0% brand interest) and Hartford & New Haven CT (+0.0% growth, 36.0% brand interest)
In medium markets, Xbox shows strong growth with moderate brand interest: Wilkes Barre-Scranton PA (+16.7% growth, 42.0% brand interest) and Austin TX (+2.9% growth, 35.0% brand interest)
In small markets, Xbox shows modest growth with moderate brand interest: Baton Rouge LA (+16.7% growth, 35.0% brand interest) and Flint-Saginaw-Bay City MI (+15.0% growth, 46.0% brand interest)
Xbox maintains consistent performance with steady growth and stable brand interest across 44% of markets, exemplified by Abilene-Sweetwater TX (+5.1% growth, +2.0% brand interest), Albany GA (+8.3% growth, +3.0% brand interest), and Albuquerque-Santa Fe NM (+8.1% growth, +3.0% brand interest)
Xbox achieves significant brand interest gains in Baton Rouge LA (+5.0% brand interest growth, now at 35.0%) and Flint-Saginaw-Bay City MI (+6.0% brand interest growth, now at 46.0%)
Xbox shows accelerating brand interest growth in Baton Rouge LA (+16.7% growth, 35.0% brand interest) and Wilkes Barre-Scranton PA (+16.7% growth, 42.0% brand interest)
Xbox maintains stable brand interest performance in mature markets: Bowling Green KY (-4.8% growth, 40.0% brand interest) and Des Moines-Ames IA (-2.3% growth, 42.0% brand interest)
Xbox faces growth challenges in historically strong markets: Bowling Green KY (-4.8% growth, 40.0% brand interest) and Des Moines-Ames IA (-2.3% growth, 42.0% brand interest)
Xbox performance in major markets: Salt Lake City UT (-2.6% growth, 38.0% brand interest, 1.1M TVHH), Columbus OH (+0.0% growth, 39.0% brand interest, 1.0M TVHH), and Hartford & New Haven CT (+0.0% growth, 36.0% brand interest, 1.0M TVHH)
Xbox shows positive brand interest growth in markets representing 87.9% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Xbox performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Xbox can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Xbox can focus its competitive strategy.
Xbox demonstrates category leadership at dma level with 5.0% average brand interest growth, showing exceptional performance in Baton Rouge LA (+16.7%, 35.0% brand interest), Flint-Saginaw-Bay City MI (+15.0%, 46.0% brand interest), and Wilkes Barre-Scranton PA (+16.7%, 42.0% brand interest)
In high-growth dma markets, Xbox maintains an average brand interest of 41.0% with consistent performance across 3 markets
Xbox shows strong momentum with 5.0% average brand interest growth across key dma markets: Baton Rouge LA (+16.7% growth, +5.0% brand interest), Wilkes Barre-Scranton PA (+16.7% growth, +6.0% brand interest), and Flint-Saginaw-Bay City MI (+15.0% growth, +6.0% brand interest)
Xbox captured additional brand interest in 111 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Xbox outperforms Nintendo with 13.9 percentage point brand interest advantage across 210 shared markets: Bowling Green KY (gap: 17.0% brand interest, 4.8% growth), Des Moines-Ames IA (gap: 18.0% brand interest, 6.7% growth), and Glendive MT (gap: 57.0% brand interest, 13.6% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (-6.7% vs +5.0% overall): Bowling Green KY (PS5: +5.7% growth vs Xbox: -4.8% growth), Des Moines-Ames IA (PS5: +0.0% growth vs Xbox: -2.3% growth), and Glendive MT (PS5: +26.5% growth vs Xbox: -13.6% growth)
In select markets, Nintendo outperforms Xbox despite weaker overall growth (+3.3% vs +5.0% overall): Bowling Green KY (Nintendo: +0.0% growth vs Xbox: -4.8% growth), Des Moines-Ames IA (Nintendo: +4.3% growth vs Xbox: -2.3% growth), and Glendive MT (Nintendo: +0.0% growth vs Xbox: -13.6% growth)
In select markets, PS5 outperforms Nintendo despite weaker overall growth (-6.7% vs +3.3% overall): Abilene-Sweetwater TX (PS5 leads: 38.0% share, -2.6% growth vs Nintendo: 21.0%, -4.5%), Albany GA (PS5 leads: 42.0% share, -2.3% growth vs Nintendo: 19.0%, -9.5%), and Albuquerque-Santa Fe NM (PS5: 36.0% share vs Nintendo: 24.0% share)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 35.0% brand interest, +16.7% growth), Flint-Saginaw-Bay City MI (maintained 46.0% brand interest, +15.0% growth), and Wilkes Barre-Scranton PA (maintained 42.0% brand interest, +16.7% growth)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 43.0% brand interest, +26.5% growth), Beaumont-Port Arthur TX (maintained 41.0% brand interest, +0.0% growth), and Burlington VT-Plattsburgh NY (maintained 32.0% brand interest, +0.0% growth)
Nintendo successfully defends market leadership positions while maintaining brand interest growth in Columbus OH (maintained 27.0% brand interest, +17.4% growth), Houston TX (maintained 26.0% brand interest, +18.2% growth), and Laredo TX (maintained 28.0% brand interest, +16.7% growth)
Xbox maintains strong brand interest position in key markets: Austin TX (35.0% brand interest, +2.9% growth), Grand Rapids-Kalamazoo-Battle Creek MI (39.0% brand interest, +2.6% growth), and Houston TX (35.0% brand interest, +2.9% growth)
Nintendo maintains strong brand interest position in key markets: Columbus OH (27.0% brand interest, +17.4% growth), Houston TX (26.0% brand interest, +18.2% growth), and Los Angeles CA (32.0% brand interest, +18.5% growth)
Xbox dominates head-to-head competition against Nintendo in 178 of 178 shared DMA markets, with superior brand interest in key battlegrounds: Bowling Green KY (40.0% vs 23.0% brand interest), Des Moines-Ames IA (42.0% vs 24.0% brand interest), and Glendive MT (57.0% vs 0.0% brand interest)
PS5 dominates head-to-head competition against Nintendo in 115 of 117 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (38.0% vs 21.0% brand interest), Albany GA (42.0% vs 19.0% brand interest), and Albuquerque-Santa Fe NM (36.0% vs 24.0% brand interest)
Xbox emerges as competitive threat to PS5 with superior growth momentum (+5.0% vs -6.7%) across contested markets: Abilene-Sweetwater TX (Xbox leads: 41.0% share, +5.1% growth vs PS5: 38.0%, -2.6%), Albany GA (Xbox: +8.3% growth vs PS5: -2.3% growth), and Albany-Schenectady-Troy NY (Xbox leads: 39.0% share, +11.4% growth vs PS5: 34.0%, -15.0%)