Xbox
Microsoft
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Xbox, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
8 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
200 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Xbox’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Xbox shows strong performance with 24.5% average growth across 51 markets (37.7% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Xbox demonstrate exceptional results in Maryland (+38.5% growth, 36.0% brand interest, +10.0% change), New Jersey (+37.5% growth, 33.0% brand interest, +9.0% change), and Connecticut (+34.6% growth, 35.0% brand interest, +9.0% change)
Xbox has 48 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Xbox include Alabama (+21.9% growth, 39.0% brand interest), Alaska (+18.8% growth, 38.0% brand interest), and Arizona (+26.7% growth, 38.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For Xbox, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Xbox, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox demonstrates category leadership at state level with 24.5% average brand interest growth, showing exceptional performance in Alabama (+21.9%, 39.0% brand interest), Alaska (+18.8%, 38.0% brand interest), and Arizona (+26.7%, 38.0% brand interest)
In high-growth state markets, Xbox maintains an average brand interest of 37.5% with consistent performance across 48 markets
PS5 shows strong momentum with 10.0% average brand interest growth across key state markets: Rhode Island (+22.2% growth, +6.0% brand interest), District of Columbia (+20.7% growth, +6.0% brand interest), and Oregon (+20.0% growth, +5.0% brand interest)
PS5 captured additional brand interest in 40 state markets, averaging +3.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Xbox in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wichita-Hutchinson KS | 388,977 | 47.0% | +9.3% | -14.6% |
| Jackson MS | 288,295 | 35.0% | +9.4% | -16.7% |
| Columbus-Tupelo-West Point MS | 160,242 | 37.0% | +8.8% | -21.3% |
| Salisbury MD | 157,650 | 37.0% | +8.8% | -22.9% |
| Monroe LA-El Dorado AR | 147,849 | 35.0% | +6.1% | -25.5% |
| Grand Junction-Montrose CO | 66,615 | 39.0% | +8.3% | -20.4% |
| Lima OH | 58,548 | 42.0% | +7.7% | -22.2% |
| Fairbanks AK | 32,241 | 37.0% | +8.8% | -21.3% |
High Growth Priority
Large markets showing strong consistent growth
200
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 31.0% | +24.0% | -26.2% |
| Los Angeles CA | 4,962,377 | 29.0% | +31.8% | -25.6% |
| Chicago IL | 3,081,097 | 34.0% | +25.9% | -24.4% |
| Philadelphia PA | 2,642,616 | 33.0% | +32.0% | -25.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | +40.7% | -13.6% |
| Atlanta GA | 2,277,873 | 32.0% | +14.3% | -25.6% |
| Houston TX | 2,266,381 | 34.0% | +25.9% | -19.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | +26.9% | -21.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Shreveport LA | 317,492 | 37.0% | +5.7% | -21.3% |
| Greenwood-Greenville MS | 52,998 | 38.0% | +0.0% | -19.2% |
| Presque Isle ME | 23,953 | 41.0% | +5.1% | -29.3% |
Brand Insights
Brand Insights for Xbox in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Xbox shows strong performance with 22.9% average growth across 210 markets (39.5% avg brand interest), with positive growth in 209 of 210 markets
Top performing markets for Xbox demonstrate exceptional results in Glendive MT (+55.9% growth, 92.0% brand interest, +33.0% change), Victoria TX (+51.7% growth, 44.0% brand interest, +15.0% change), and San Diego CA (+47.6% growth, 31.0% brand interest, +10.0% change)
Xbox has 184 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 1 stable market (0-5%), and 0 declining markets
Notable high-growth markets for Xbox include Albany GA (+20.6% growth, 41.0% brand interest), Albany-Schenectady-Troy NY (+18.8% growth, 38.0% brand interest), and Albuquerque-Santa Fe NM (+32.3% growth, 41.0% brand interest)
Xbox demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+20.6% growth, +7.0% gain, 41.0% current brand interest), Albany-Schenectady-Troy NY (+18.8% growth, +6.0% gain, 38.0% current brand interest), and Albuquerque-Santa Fe NM (+32.3% growth, +10.0% gain, 41.0% current brand interest)
Xbox successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 41.0% brand interest, +20.6% growth), Albany-Schenectady-Troy NY (maintained 38.0% brand interest, +18.8% growth), and Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +32.3% growth)
In large markets, Xbox shows strong growth with moderate brand interest: Baltimore MD (+34.6% growth, 35.0% brand interest) and Boston MA-Manchester NH (+33.3% growth, 32.0% brand interest)
In medium markets, Xbox shows strong growth with moderate brand interest: Albany-Schenectady-Troy NY (+18.8% growth, 38.0% brand interest) and Albuquerque-Santa Fe NM (+32.3% growth, 41.0% brand interest)
In small markets, Xbox shows strong growth with moderate brand interest: Albany GA (+20.6% growth, 41.0% brand interest) and Alexandria LA (+17.6% growth, 40.0% brand interest)
Xbox maintains dominant market position with >35% brand interest in key markets: Albany GA (41.0% brand interest, +20.6% growth), Albany-Schenectady-Troy NY (38.0% brand interest, +18.8% growth), and Albuquerque-Santa Fe NM (41.0% brand interest, +32.3% growth)
Xbox achieves significant brand interest gains in Albany GA (+7.0% brand interest growth, now at 41.0%), Albany-Schenectady-Troy NY (+6.0% brand interest growth, now at 38.0%), and Albuquerque-Santa Fe NM (+10.0% brand interest growth, now at 41.0%)
Xbox shows accelerating brand interest growth in Albany GA (+20.6% growth, 41.0% brand interest) and Albany-Schenectady-Troy NY (+18.8% growth, 38.0% brand interest)
Xbox performance in major markets: Baltimore MD (+34.6% growth, 35.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (+33.3% growth, 32.0% brand interest, 2.6M TVHH), and Charlotte NC (+30.0% growth, 39.0% brand interest, 1.3M TVHH)
Xbox shows positive brand interest growth in markets representing 99.9% of total TVHH coverage
Xbox maintains strong brand interest positions (>30% share) in key markets: Albany GA (41.0% brand interest, +7.0% change), Albany-Schenectady-Troy NY (38.0% brand interest, +6.0% change), and Albuquerque-Santa Fe NM (41.0% brand interest, +10.0% change)
Xbox achieves significant brand interest gains in Albany GA (+7.0% brand interest), Albany-Schenectady-Troy NY (+6.0% brand interest), and Albuquerque-Santa Fe NM (+10.0% brand interest)
Competitive Insights
Competitive Insights showcase how Xbox performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Xbox can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Xbox can focus its competitive strategy.
Xbox demonstrates category leadership at dma level with 22.9% average brand interest growth, showing exceptional performance in Albany GA (+20.6%, 41.0% brand interest), Albany-Schenectady-Troy NY (+18.8%, 38.0% brand interest), and Albuquerque-Santa Fe NM (+32.3%, 41.0% brand interest)
In high-growth dma markets, Xbox maintains an average brand interest of 39.6% with consistent performance across 184 markets
PS5 shows strong momentum with 9.4% average brand interest growth across key dma markets: Glendive MT (+400.0% growth, +4.0% brand interest), Presque Isle ME (+29.2% growth, +7.0% brand interest), and St. Louis MO (+26.9% growth, +7.0% brand interest)
PS5 captured additional brand interest in 139 dma markets, averaging +3.2% brand interest growth in key growth dma
Xbox shows strong momentum with 22.9% average brand interest growth across key dma markets: Glendive MT (+55.9% growth, +33.0% brand interest), Victoria TX (+51.7% growth, +15.0% brand interest), and San Diego CA (+47.6% growth, +10.0% brand interest)
Xbox captured additional brand interest in 209 dma markets, averaging +7.3% brand interest growth in key growth dma
In direct competition, Xbox outperforms PS5 with 8.3 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 3.0% brand interest, 25.6% growth), Albany-Schenectady-Troy NY (gap: 7.0% brand interest, 0.5% growth), and Albuquerque-Santa Fe NM (gap: 9.0% brand interest, 29.0% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (+9.4% vs +22.9% overall): El Paso TX (PS5: 38.0% share vs Xbox: 34.0% share), Glendive MT (PS5: +400.0% growth vs Xbox: +55.9% growth), and Hattiesburg-Laurel MS (PS5: 41.0% share vs Xbox: 36.0% share)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +19.2% growth), Austin TX (maintained 32.0% brand interest, +18.5% growth), and Binghamton NY (maintained 33.0% brand interest, +17.9% growth)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 41.0% brand interest, +20.6% growth), Albany-Schenectady-Troy NY (maintained 38.0% brand interest, +18.8% growth), and Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +32.3% growth)
PS5 maintains strong brand interest position in key markets: Austin TX (32.0% brand interest, +18.5% growth), Jacksonville FL (38.0% brand interest, +22.6% growth), and Los Angeles CA (36.0% brand interest, +16.1% growth)
Xbox maintains strong brand interest position in key markets: Austin TX (36.0% brand interest, +38.5% growth), Baltimore MD (35.0% brand interest, +34.6% growth), and Birmingham AL (39.0% brand interest, +25.8% growth)
PS5 dominates head-to-head competition against Nintendo in 106 of 110 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (34.0% vs 24.0% brand interest), Albany GA (38.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (31.0% vs 31.0% brand interest)
Xbox dominates head-to-head competition against Nintendo in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (42.0% vs 24.0% brand interest), Albany GA (41.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (38.0% vs 31.0% brand interest)
Xbox dominates head-to-head competition against PS5 in 164 of 165 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (41.0% vs 38.0% brand interest), Alexandria LA (40.0% vs 37.0% brand interest), and Alpena MI (50.0% vs 22.0% brand interest)
PS5 emerges as competitive threat to Nintendo with superior growth momentum (+9.4% vs -24.8%) across contested markets: Abilene-Sweetwater TX (PS5 leads: 34.0% share, +6.2% growth vs Nintendo: 24.0%, -22.6%) and Albany-Schenectady-Troy NY (PS5: +19.2% growth vs Nintendo: -26.2% growth)