Frequently Asked Questions
Overview
What is BrandStack?
BrandStack.ai is a modern marketing intelligence platform that powers brands and marketing teams with actionable, measureable and insightful data.
Our proprietary algorithms generate marketing datasets and insights that enable brands to intelligently invest their marketing dollars and unlock cost savings and growth across 14+ marketing platforms.
Our proprietary algorithms generate marketing datasets and insights that enable brands to intelligently invest their marketing dollars and unlock cost savings and growth across 14+ marketing platforms.
How can my brand benefit from BrandStack?
Brands integrate our suite of products into their marketing organization and can capitalize on our unique insights to help power brand growth and visibility.
BrandStack’s suite of products enable global brands to integrate rich and granular insights into their media planning, marketing campaigns and experiments to unlock new growth opportunities.
BrandStack’s suite of products enable global brands to integrate rich and granular insights into their media planning, marketing campaigns and experiments to unlock new growth opportunities.
What marketing platforms can BrandStack market datasets be integrated into?
Our marketing intelligence solutions and insights can be integrated into leading digital marketing platforms like Google, Facebook, etc. Take a look at our Solutions page for the entire list of supported platforms.
How much does BrandStack cost?
The pricing for BrandStack is dependent on the type of dataset and number of marketing channels you want to integrate it into. Schedule a demo or contact us for a customized quote for your brand.
Who does BrandStack typically work with?
BrandStack works with global brands and teams. We typically work with the entire marketing org of brands including CMOs, VPs, Directors, agencies and marketing teams to integrate our suite of products into their marketing stack. We empower a wide range of teams including support for 14+ marketing platforms. This enables us to integrate proprietary marketing datasets, insights and rich insightful dashboards for our customers with a global presence.
Brand Intelligence and Insights
What marketing datasets are available on BrandStack?
There are primarily three types of marketing datasets available as part of BrandStack's marketing intelligence solutions.
(1) Top Market Areas (TMAs) - are areas that show high brand interest for a brand. Brands use this dataset to ensure their marketing campaigns continue to provide high value in top-priority geographies and to understand success metrics for marketing campaigns?
(2) Opportunity Market Areas (OMAs) - are areas that have a relatively low brand interest for a brand. Brands use this dataset to run focused and targeted multi-channel marketing campaigns to increase brand interest in these areas.
(3) Competitive Market Areas (CMAs) - are areas that are very competitive for a brand especially when benchmarked against other peers within the industry dataset. Brands use this dataset to accelerate their investments in these areas and to run highly focused cross-channel marketing campaigns to unlock more brand share from their competitors.
(1) Top Market Areas (TMAs) - are areas that show high brand interest for a brand. Brands use this dataset to ensure their marketing campaigns continue to provide high value in top-priority geographies and to understand success metrics for marketing campaigns?
(2) Opportunity Market Areas (OMAs) - are areas that have a relatively low brand interest for a brand. Brands use this dataset to run focused and targeted multi-channel marketing campaigns to increase brand interest in these areas.
(3) Competitive Market Areas (CMAs) - are areas that are very competitive for a brand especially when benchmarked against other peers within the industry dataset. Brands use this dataset to accelerate their investments in these areas and to run highly focused cross-channel marketing campaigns to unlock more brand share from their competitors.
How often are all BrandStack datasets and insights refreshed?
BrandStack datasets and insights are refreshed quarterly to ensure the data is actionable, insightful and measurable when integrated into marketing campaigns. Some of our customers have requested a more frequent refresh based on their multi-million dollar marketing investments and we can accomodate a customized refresh cadence based on the enterprise plan selected.
What are some use cases for the market datasets and insights generated by BrandStack for my brand?
BrandStack datasets and insights are refreshed quarterly to ensure the data is actionable, insightful and measureable when integrated into marketing campaigns. Some of our customers have requested a more frequent refresh based on their multi-million dollar marketing investments and we can accomodate a customized refresh cadence based on the enterprise plan selected.
Brand Integration
How quickly can I integrate BrandStack into my marketing campaigns?
BrandStack market datasets and insights are designed to be immediately actionable and measurable for your teams. The integration process typically takes only about 2 - 4 weeks and in many instances has taken only a week depending on the brand’s marketing tech stack.
Our marketing insights and datasets support over 14+ marketing channels and the integration process has been very seamless with our existing set of customers.
Our marketing insights and datasets support over 14+ marketing channels and the integration process has been very seamless with our existing set of customers.
Does BrandStack provide additional support for brands ?
All the B2C and B2B brands we work with get assigned a Customer Success Manager (CSM) from BrandStack. The CSM will provide extensive support on a wide range of topics including brand onboarding, integration, measurement, reporting and cross-channel insights for you and your team.
Can BrandStack generate datasets / insights for more brands within my company?
Yes, we work with a diverse set of B2C and B2B companies that often have multiple brands.
We can definitely explore generating market datasets and insights for other brands within your company. Reach out to your Customer Success Manager to discuss adding multiple brands to your enterprise plan.
We can definitely explore generating market datasets and insights for other brands within your company. Reach out to your Customer Success Manager to discuss adding multiple brands to your enterprise plan.
What do brands typically do with BrandStack market datasets and insights?
BrandStack customers typically utilize our market datasets to refine and target their existing marketing campaigns towards new geographic areas that show a lot of potential. This helps them strategically invest in campaigns in specific geographic areas to increase their brand presence and outperform competitors.
Other
I don't see my company brand in the BrandStack brand directory. Can I still use BrandStack?
Of course! If your company or brand is not already on BrandStack, we can easily crunch numbers and create a robust dataset for your brand. Connect with us and let us know what marketing datasets you are looking for and our marketing data scientists will get to work immediately.
Who is our brand's Client Solutions Expert (CSE)?
We work with a lot of brands and their marketing teams and we completely understand that these teams are big and spread out around the world. If you think your brand is already utilizing our datasets, insights and tools, we can connect you with your CSM. Reach out to us and we will connect you with your brand's CSM.