Pepsi maintains stable brand interest performance in mature markets: Iowa (-2.9% decline, 33.0% brand interest) and Wyoming (+3.0% growth, 34.0% brand interest)

Coca-Cola faces growth challenges in historically strong markets: Maine (-1.4% decline, 69.0% brand interest) and New York (-1.4% decline, 73.0% brand interest)

In large markets, Coca-Cola shows strong growth with high brand interest: Boston MA-Manchester NH (+21.2% growth, 80.0% brand interest) and Hartford & New Haven CT (+15.2% growth, 76.0% brand interest)

Coca-Cola shows positive brand interest momentum in 43 markets, notably in Alabama (+3.0% brand interest), Alaska (+3.0% brand interest), Arizona (+2.0% brand interest)

Coca-Cola shows strong performance with 9.5% average growth across 210 markets (75.8% avg brand interest), with positive growth in 196 of 210 markets

Pepsi shows challenging performance with -8.3% average growth across 51 markets (23.4% avg brand interest), with positive growth in 4 of 51 markets

Pepsi maintains stable brand interest performance in mature markets: California (-4.5% decline, 21.0% brand interest) and Hawaii (-3.7% decline, 26.0% brand interest)

Coca-Cola maintains dominant market position with >35% brand interest in key markets: Amarillo TX (84.0% brand interest, -1.2% change) and Bangor ME (67.0% brand interest, -4.3% change)

In small markets, Coca-Cola shows steady growth with high brand interest: Maine (-1.4% decline, 69.0% brand interest) and New York (-1.4% decline, 73.0% brand interest)

Pepsi maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (33.0% brand interest, -1.0% change), Bakersfield CA (30.0% brand interest, -3.0% change), and Bend OR (30.0% brand interest, -3.0% change)