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BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).

For Alaska Airlines, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 108 Top Market Areas (TMAs), 108 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Alaska Airlines specific insights that are actionable, measureable and insightful.

Explore a preview of BrandStack's comprehensive brand intelligence dataset of Alaska Airlines below and see how your teams and campaigns can benefit from it.



Alaska Airlines and Airlines

Brand Analytics



Top Market Areas (TMAs)

108 areas for Q2 2023

Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.

In this case, BrandStack algorithms indicate Alaska Airlines has 108 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
Region Markets
United States Kodiak, Ketchikan, Sitka, Juneau, SeaTac, Fairbanks, College, Anchorage
Alaska Dillingham, Halibut Cove, Glennallen, Cooper Landing, Nome, Barrow, Cordova, Salamatof
Arizona Saddlebrooke, Green Valley, Sun City West, Sahuarita, Sun City, New River, Bullhead City, Scottsdale
California South San Francisco, Half Moon Bay, Rancho Santa Fe, San Anselmo, Danville, Los Altos, Colma, Encinitas
Colorado Aspen Park, Littleton, Estes Park, Boulder, Denver, Longmont, Lone Tree, Fort Collins

Opportunity Market Areas (OMAs)

108 areas for Q2 2023

Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.

BrandStack algorithms indicate Alaska Airlines has 108 areas for Q2 2023.
Region Markets
United States West Linn, Camas, Kent, North Marysville, Monroe, Hockinson, Mulino, Walla Walla
Alaska Butte, Anchorage, North Pole, Anchor Point, Point MacKenzie, Fishhook, Meadow Lakes, Unalaska
Arizona Phoenix, Buckeye, Marana, Apache Junction, San Tan Valley, Oro Valley, Catalina Foothills, Casa Grande
California Palm Springs, Ramona, Yountville, East Palo Alto, Cotati, San Rafael, Valley Center, Truckee
Colorado Parker, Grand Junction, Arvada, Watkins, Colorado Springs, Centennial, Broomfield, Castle Rock

Brand Insights

Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.

For Alaska Airlines, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Alaska Airlines.
Alaska Airlines saw high brand interest in North Carolina especially in Morrisville, Apex, Cary, Durham and Raleigh. Overall, these regions saw 97.33% more brand interest than the overall North Carolina region.
97.33
Alaska Airlines saw 94.1% more brand interest in these areas (Dillingham, Halibut Cove, Glennallen, Cooper Landing, Nome, Barrow, Cordova and Salamatof) compared to the overall Alaska region.
94.1
Alaska Airlines saw 85.39% more brand interest in these areas (Middleton, Sun Valley, Sagle, Ketchum, Eagle, Moscow, Spirit Lake and Star) compared to the overall Idaho region.
85.39
Alaska Airlines saw relatively higher brand interest in Saddlebrooke, Green Valley, Sun City West, Sahuarita, Sun City, New River, Bullhead City and Scottsdale across Arizona - specifically 82.15% more brand interest than the overall Arizona region.
82.15

Competitive Insights

Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.

For Alaska Airlines, we generated benchmarked insights across competitive brands in the Airlines vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.

Top Market Areas (TMAs) Entire List

108 areas for Q2 2023

Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.

In this case, BrandStack algorithms indicate Alaska Airlines has 108 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
Region Markets
United States Kodiak, Ketchikan, Sitka, Juneau, SeaTac, Fairbanks, College, Anchorage
Alaska Dillingham, Halibut Cove, Glennallen, Cooper Landing, Nome, Barrow, Cordova, Salamatof
Arizona Saddlebrooke, Green Valley, Sun City West, Sahuarita, Sun City, New River, Bullhead City, Scottsdale
California South San Francisco, Half Moon Bay, Rancho Santa Fe, San Anselmo, Danville, Los Altos, Colma, Encinitas
Colorado Aspen Park, Littleton, Estes Park, Boulder, Denver, Longmont, Lone Tree, Fort Collins
Florida Dania Beach, The Meadows, Bay Lake, Vineyards, Four Corners
Georgia College Park, Tyrone, Norcross, Union City, Duluth
Hawaii Kapalua, Lawai, Puako, Kalaoa, Koloa, Napili-Honokowai, Lihue, Kahaluu-Keauhou
Idaho Middleton, Sun Valley, Sagle, Ketchum, Eagle, Moscow, Spirit Lake, Star
Minnesota Edina, Plymouth, Brooklyn Park, Bloomington, Andover
Montana Orchard Homes, Wye, Whitefish, Darby, Columbia Falls
Nevada Dayton, Sparks, Paradise, Summerlin South, Mesquite
North Carolina Morrisville, Apex, Cary, Durham, Raleigh
Oregon Depoe Bay, Damascus, Sunnyside, Parkdale, Williams, Garden Home-Whitford, Sisters, Lake Oswego
Texas Mustang Ridge, West Lake Hills, Bulverde, Georgetown, Bear Creek
Utah Kamas, North Salt Lake, Park City, Cottonwood Heights, Highland, Magna, Salt Lake City, South Ogden
Virginia Great Falls, McLean, West Springfield, Potomac Falls, Arlington, Merrifield, Woodbridge, Chantilly
Washington SeaTac, Riverbend, Des Moines, Artondale, Hansville, Langley, Cottage Lake, Sunnyslope

Opportunity Market Areas (OMAs) Entire List

108 areas for Q2 2023

Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.

BrandStack algorithms indicate Alaska Airlines has 108 areas for Q2 2023.
Region Markets
United States West Linn, Camas, Kent, North Marysville, Monroe, Hockinson, Mulino, Walla Walla
Alaska Butte, Anchorage, North Pole, Anchor Point, Point MacKenzie, Fishhook, Meadow Lakes, Unalaska
Arizona Phoenix, Buckeye, Marana, Apache Junction, San Tan Valley, Oro Valley, Catalina Foothills, Casa Grande
California Palm Springs, Ramona, Yountville, East Palo Alto, Cotati, San Rafael, Valley Center, Truckee
Colorado Parker, Grand Junction, Arvada, Watkins, Colorado Springs, Centennial, Broomfield, Castle Rock
Florida Miami Springs, Naples, Palm Beach Gardens, Kings Point, Punta Gorda
Georgia Stockbridge, Marietta, Cumming, McDonough, Lawrenceville
Hawaii Halawa, Honolulu, Wahiawa, Ahuimanu, Waimalu, Hawaiian Paradise Park, Village Park, Ewa Beach
Idaho Caldwell, Nampa, Twin Falls, Idaho Falls, Ammon, Rexburg, Pocatello, Rigby
Minnesota Minneapolis, Saint Cloud, Golden Valley, Apple Valley, Eagan
Montana Big Sky, Helena Valley West Central, Great Falls, Billings, Laurel
Nevada Fernley, Elko, Sunrise Manor, North Las Vegas, Whitney
North Carolina Garner, Asheville, Charlotte, Winston-Salem, Greenville
Oregon Cornelius, Portland, Beaverton, Mulino, Deschutes River Woods, Milwaukie, Sheridan, Madras
Texas The Colony, Manor, Grapevine, Carrollton, Mansfield
Utah West Jordan, American Fork, Sandy, Logan, Ogden, West Valley City, Orem, South Salt Lake
Virginia Fredericksburg, Bristow, Burke, Fairfax Station, Dale City, Montclair, Stafford, Centreville
Washington Felida, Hobart, Bell Hill, Medina, Deer Harbor, Manchester, Birch Bay, Vader

Competitive Market Areas (CMAs) Entire List

0 areas for Q2 2023

Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.

In this case, our algorithms indicate Alaska Airlines have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
Region Markets

Top Brand Insights

Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.

For Alaska Airlines, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Alaska Airlines.
Alaska Airlines saw high brand interest in North Carolina especially in Morrisville, Apex, Cary, Durham and Raleigh. Overall, these regions saw 97.33% more brand interest than the overall North Carolina region.
97.33
Alaska Airlines saw 94.1% more brand interest in these areas (Dillingham, Halibut Cove, Glennallen, Cooper Landing, Nome, Barrow, Cordova and Salamatof) compared to the overall Alaska region.
94.1
Alaska Airlines saw 85.39% more brand interest in these areas (Middleton, Sun Valley, Sagle, Ketchum, Eagle, Moscow, Spirit Lake and Star) compared to the overall Idaho region.
85.39
Alaska Airlines saw relatively higher brand interest in Saddlebrooke, Green Valley, Sun City West, Sahuarita, Sun City, New River, Bullhead City and Scottsdale across Arizona - specifically 82.15% more brand interest than the overall Arizona region.
82.15
Alaska Airlines saw high brand interest in these areas in Texas: Mustang Ridge, West Lake Hills, Bulverde, Georgetown and Bear Creek. Overall, these regions saw 68.38% more brand interest than the overall Texas region.
68.38
Alaska Airlines saw high brand interest in these areas in Utah: Kamas, North Salt Lake, Park City, Cottonwood Heights, Highland, Magna, Salt Lake City and South Ogden. Overall, these regions saw 66.47% more brand interest than the overall Utah region.
66.47
Alaska Airlines saw high brand interest in Georgia especially in College Park, Tyrone, Norcross, Union City and Duluth. Overall, these regions saw 61.69% more brand interest than the overall Georgia region.
61.69
Alaska Airlines saw high brand interest in these areas in Nevada: Dayton, Sparks, Paradise, Summerlin South and Mesquite. Overall, these regions saw 61.47% more brand interest than the overall Nevada region.
61.47
Alaska Airlines saw high brand interest in California especially in South San Francisco, Half Moon Bay, Rancho Santa Fe, San Anselmo, Danville, Los Altos, Colma and Encinitas. Overall, these regions saw 58.63% more brand interest than the overall California region.
58.63
For more extensive list of brand insights for Alaska Airlines and other brands, please connect with us to see how you can get started with BrandStack.

Competitive Insights

Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.

For Alaska Airlines, we generated benchmarked insights across competitive brands in the Airlines vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For more extensive list of competitive insights for Alaska Airlines and other brands, please connect with us to see how you can get started with BrandStack.
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