AMC Theatres
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Investment Recommendations
Targeted investment recommendations for AMC Theatres, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
71 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
45 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
49 DMAs
16 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
45 DMAs
8 States
|
Brand Insights
Brand Insights reveal AMC Theatres’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
AMC Theatres shows stable performance with 2.0% average growth across 51 markets (50.1% avg brand interest), with positive growth in 30 of 51 markets
Top performing markets for AMC Theatres demonstrate exceptional results in Virginia (+14.7% growth, 39.0% brand interest, +5.0% change), New Mexico (+11.5% growth, 29.0% brand interest, +3.0% change), and South Dakota (+10.8% growth, 41.0% brand interest, +4.0% change)
AMC Theatres has 0 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 10 declining markets
AMC Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: South Dakota (+10.8% growth, +4.0% gain, 41.0% current brand interest) and Virginia (+14.7% growth, +5.0% gain, 39.0% current brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Movie Theaters industry.
For AMC Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For AMC Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Cinemark Theatres demonstrates category leadership at state level with 3.4% average brand interest growth, showing exceptional performance in Georgia (+50.0%, 3.0% brand interest), Hawaii (+100.0%, 2.0% brand interest), and Tennessee (+25.0%, 5.0% brand interest)
In high-growth state markets, Cinemark Theatres maintains an average brand interest of 3.3% with consistent performance across 3 markets
In direct competition, Cinemark Theatres outperforms AMC Theatres with 38.8 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 12.0% brand interest, 4.3% growth), Arkansas (gap: 1.0% brand interest, 7.1% growth), and Idaho (gap: 4.0% brand interest, 9.1% growth)
In select markets, Regal Cinemas outperforms AMC Theatres despite weaker overall growth (-8.1% vs +2.0% overall): Maine (Regal Cinemas leads: 72.0% share, +4.3% growth vs AMC Theatres: 24.0%, -11.1%) and Montana (Regal Cinemas: +5.9% growth vs AMC Theatres: -3.5% growth)
Investment Recommendations
Strategic recommendations for AMC Theatres in the Movie Theaters category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
71
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 66.0% | +6.5% | -1.5% |
| Chicago IL | 3,081,097 | 78.0% | +4.0% | +2.6% |
| Atlanta GA | 2,277,873 | 69.0% | +6.2% | +3.0% |
| Houston TX | 2,266,381 | 37.0% | +5.7% | +5.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 47.0% | +4.4% | +2.2% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 16.0% | +6.7% | +0.0% |
| Portland OR | 1,086,232 | 17.0% | +0.0% | +6.3% |
| Pittsburgh PA | 998,699 | 49.0% | +4.3% | +2.1% |
High Growth Priority
Large markets showing strong consistent growth
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 51.0% | +6.3% | +8.5% |
| Baltimore MD | 977,058 | 58.0% | +7.4% | +5.5% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 20.0% | +11.1% | +11.1% |
| Albuquerque-Santa Fe NM | 612,638 | 29.0% | +11.5% | +0.0% |
| Memphis TN | 547,706 | 60.0% | +7.1% | +15.4% |
| Ft. Myers-Naples FL | 525,402 | 31.0% | +10.7% | -3.1% |
| Wilkes Barre-Scranton PA | 501,832 | 34.0% | +6.3% | +6.3% |
| Knoxville TN | 475,703 | 31.0% | +6.9% | +3.3% |
Maintain & Optimize
Stable markets with consistent performance
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 52.0% | +2.0% | -1.9% |
| Philadelphia PA | 2,642,616 | 53.0% | +1.9% | -1.9% |
| Boston MA-Manchester NH | 2,206,762 | 76.0% | +2.7% | +0.0% |
| Phoenix AZ | 1,818,040 | 84.0% | +1.2% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 74.0% | +1.4% | +1.4% |
| Detroit MI | 1,646,663 | 67.0% | +1.5% | -2.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 95.0% | +2.2% | +1.1% |
| Charlotte NC | 1,124,890 | 56.0% | +0.0% | -1.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 38.0% | -2.6% | -2.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 53.0% | -5.4% | -7.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 48.0% | -4.0% | -5.9% |
| Seattle-Tacoma WA | 1,798,974 | 43.0% | +0.0% | -6.5% |
| Denver CO | 1,523,659 | 63.0% | +0.0% | -3.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 16.0% | -5.9% | -5.9% |
| Kansas City MO | 866,618 | 76.0% | +1.3% | -3.8% |
| Las Vegas NV | 739,704 | 43.0% | -2.3% | -4.4% |
Brand Insights
Brand Insights for AMC Theatres in the Movie Theaters category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
AMC Theatres shows stable performance with 2.8% average growth across 209 markets (45.6% avg brand interest), with positive growth in 128 of 209 markets
Top performing markets for AMC Theatres demonstrate exceptional results in Greenwood-Greenville MS (+85.2% growth, 100.0% brand interest, +46.0% change), Cheyenne WY-Scottsbluff NE (+74.5% growth, 96.0% brand interest, +41.0% change), and Duluth MN-Superior WI (+35.1% growth, 100.0% brand interest, +26.0% change)
AMC Theatres has 23 markets with high growth (>15%), 45 markets with moderate growth (5-15%), 97 stable markets (0-5%), and 44 declining markets
Notable high-growth markets for AMC Theatres include Alexandria LA (+16.2% growth, 43.0% brand interest), Augusta GA (+18.8% growth, 19.0% brand interest), and Beaumont-Port Arthur TX (+25.0% growth, 10.0% brand interest)
AMC Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+16.2% growth, +6.0% gain, 43.0% current brand interest), Bluefield-Beckley-Oak Hill WV (+16.3% growth, +8.0% gain, 57.0% current brand interest), and Cheyenne WY-Scottsbluff NE (+74.5% growth, +41.0% gain, 96.0% current brand interest)
AMC Theatres successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 43.0% brand interest, +16.2% growth), Bluefield-Beckley-Oak Hill WV (maintained 57.0% brand interest, +16.3% growth), and Cheyenne WY-Scottsbluff NE (maintained 96.0% brand interest, +74.5% growth)
In large markets, AMC Theatres shows modest growth with high brand interest: Boston MA-Manchester NH (+2.7% growth, 76.0% brand interest) and Charlotte NC (+0.0% growth, 56.0% brand interest)
In medium markets, AMC Theatres shows modest growth with moderate brand interest: Austin TX (+4.3% growth, 24.0% brand interest) and Birmingham AL (+2.6% growth, 80.0% brand interest)
In small markets, AMC Theatres shows modest growth with moderate brand interest: Alexandria LA (+16.2% growth, 43.0% brand interest) and Augusta GA (+18.8% growth, 19.0% brand interest)
AMC Theatres maintains dominant market position with >35% brand interest in key markets: Flint-Saginaw-Bay City MI (57.0% brand interest, 1.7% decline), Alexandria LA (43.0% brand interest, +16.2% growth), and Bluefield-Beckley-Oak Hill WV (57.0% brand interest, +16.3% growth)
AMC Theatres achieves significant brand interest gains in Alexandria LA (+6.0% brand interest growth, now at 43.0%), Augusta GA (+3.0% brand interest growth, now at 19.0%), and Biloxi-Gulfport MS (+4.0% brand interest growth, now at 17.0%)
AMC Theatres shows accelerating brand interest growth in Alexandria LA (+16.2% growth, 43.0% brand interest) and Augusta GA (+18.8% growth, 19.0% brand interest)
AMC Theatres demonstrates emerging brand interest strength in Augusta GA (+18.8% growth, 19.0% brand interest) and Beaumont-Port Arthur TX (+25.0% growth, 10.0% brand interest)
AMC Theatres maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.7% growth, 26.0% brand interest) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (-3.7% growth, 78.0% brand interest)
AMC Theatres faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.7% growth, 26.0% brand interest) and Bangor ME (-26.4% growth, 39.0% brand interest)
AMC Theatres performance in major markets: Cleveland-Akron (Canton) OH (-5.9% growth, 16.0% brand interest, 1.6M TVHH), Dallas-Ft. Worth TX (-2.6% growth, 38.0% brand interest, 3.0M TVHH), and San Francisco-Oakland-San Jose CA (-4.0% growth, 48.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how AMC Theatres performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where AMC Theatres can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where AMC Theatres can focus its competitive strategy.
AMC Theatres demonstrates category leadership at dma level with 2.8% average brand interest growth, showing exceptional performance in Alexandria LA (+16.2%, 43.0% brand interest), Augusta GA (+18.8%, 19.0% brand interest), and Beaumont-Port Arthur TX (+25.0%, 10.0% brand interest)
In high-growth dma markets, AMC Theatres maintains an average brand interest of 41.0% with consistent performance across 23 markets
In direct competition, AMC Theatres outperforms Cinemark Theatres with 48.5 percentage point brand interest advantage across 209 shared markets: Albany-Schenectady-Troy NY (gap: 25.0% brand interest, 3.7% growth), Alpena MI (gap: 0.0% brand interest, 100.0% growth), and Bangor ME (gap: 39.0% brand interest, 26.4% growth)
In select markets, Cinemark Theatres outperforms AMC Theatres despite weaker overall growth (-0.8% vs +2.8% overall): Burlington VT-Plattsburgh NY (Cinemark Theatres: +25.0% growth vs AMC Theatres: -6.5% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (Cinemark Theatres: +25.0% growth vs AMC Theatres: -3.7% growth), and Clarksburg-Weston WV (Cinemark Theatres leads: 75.0% share, +8.7% growth vs AMC Theatres: 20.0%, -13.0%)
In select markets, Regal Cinemas outperforms AMC Theatres despite weaker overall growth (-12.0% vs +2.8% overall): Bangor ME (Regal Cinemas leads: 61.0% share, +29.8% growth vs AMC Theatres: 39.0%, -26.4%) and Bend OR (Regal Cinemas leads: 96.0% share, +3.2% growth vs AMC Theatres: 4.0%, -20.0%)
In select markets, Regal Cinemas outperforms Cinemark Theatres despite weaker overall growth (-12.0% vs -0.8% overall): Abilene-Sweetwater TX (Regal Cinemas: +23.1% growth vs Cinemark Theatres: -3.8% growth)
In select markets, Cinemark Theatres outperforms Regal Cinemas despite weaker overall growth (-0.8% vs -12.0% overall): Amarillo TX (Cinemark Theatres leads: 86.0% share, +2.4% growth vs Regal Cinemas: 3.0%, -40.0%) and Augusta GA (Cinemark Theatres: +100.0% growth vs Regal Cinemas: -6.0% growth)
AMC Theatres successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 43.0% brand interest, +16.2% growth), Bluefield-Beckley-Oak Hill WV (maintained 57.0% brand interest, +16.3% growth), and Cheyenne WY-Scottsbluff NE (maintained 96.0% brand interest, +74.5% growth)
Cinemark Theatres successfully defends market leadership positions while maintaining brand interest growth in Flint-Saginaw-Bay City MI (maintained 33.0% brand interest, +17.9% growth), Hattiesburg-Laurel MS (maintained 30.0% brand interest, +275.0% growth), and Lafayette LA (maintained 43.0% brand interest, +26.5% growth)
Regal Cinemas successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 61.0% brand interest, +29.8% growth), Eureka CA (maintained 96.0% brand interest, +242.9% growth), and Hattiesburg-Laurel MS (maintained 22.0% brand interest, +266.7% growth)
AMC Theatres maintains strong brand interest position in key markets: Austin TX (24.0% brand interest, +4.3% growth), Birmingham AL (80.0% brand interest, +2.6% growth), and Boston MA-Manchester NH (76.0% brand interest, +2.7% growth)
Cinemark Theatres maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (50.0% brand interest, +2.0% growth), Dallas-Ft. Worth TX (59.0% brand interest, +3.5% growth), and Denver CO (23.0% brand interest, +4.5% growth)
Regal Cinemas maintains strong brand interest position in key markets: Portland OR (67.0% brand interest, +1.5% growth) and Washington DC (Hagerstown MD) (39.0% brand interest, +8.3% growth)
AMC Theatres maintains validated market dominance (>35% brand interest) across 101 key markets where it leads all competitors: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (78.0% brand interest, validated dominance), Columbus GA (95.0% brand interest, validated dominance), and Flint-Saginaw-Bay City MI (57.0% brand interest, validated dominance)
Cinemark Theatres maintains validated market dominance (>35% brand interest) across 55 key markets where it leads all competitors: Abilene-Sweetwater TX (76.0% brand interest, validated dominance), Austin TX (60.0% brand interest, validated dominance), and Biloxi-Gulfport MS (83.0% brand interest, validated dominance)
Regal Cinemas maintains validated market dominance (>35% brand interest) across 47 key markets where it leads all competitors: Albuquerque-Santa Fe NM (49.0% brand interest, validated dominance), Augusta GA (79.0% brand interest, validated dominance), and Bakersfield CA (52.0% brand interest, validated dominance)