AMC Theatres
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for AMC Theatres, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
50 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
37 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
34 DMAs
15 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
90 DMAs
23 States
|
Brand Insights
Brand Insights reveal AMC Theatres’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
AMC Theatres shows challenging performance with -0.6% average growth across 51 markets (49.1% avg brand interest), with positive growth in 11 of 51 markets
Top performing markets for AMC Theatres demonstrate exceptional results in Wyoming (+25.9% growth, 34.0% brand interest, +7.0% change) and Kentucky (+11.1% growth, 20.0% brand interest, +2.0% change)
AMC Theatres has 1 market with high growth (>15%), 3 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for AMC Theatres include Wyoming (+25.9% growth, 34.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Movie Theaters industry.
For AMC Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For AMC Theatres, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Regal Cinemas demonstrates category leadership at state level with 7.7% average brand interest growth, showing exceptional performance in Arizona (+16.7%, 7.0% brand interest), Arkansas (+16.7%, 14.0% brand interest), and Georgia (+22.2%, 33.0% brand interest)
In high-growth state markets, Regal Cinemas maintains an average brand interest of 10.8% with consistent performance across 8 markets
Regal Cinemas shows strong momentum with 7.7% average brand interest growth across key state markets: Minnesota (+33.3% growth, +1.0% brand interest), South Dakota (+33.3% growth, +1.0% brand interest), and Iowa (+25.0% growth, +1.0% brand interest)
Regal Cinemas captured additional brand interest in 28 state markets, averaging +1.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for AMC Theatres in the Movie Theaters category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 48.0% | -2.0% | +9.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 17.0% | +0.0% | +13.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 55.0% | -1.8% | +5.8% |
| San Antonio TX | 900,609 | 27.0% | +3.9% | +28.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 18.0% | +5.9% | +0.0% |
| Milwaukee WI | 765,170 | 73.0% | +2.8% | +5.8% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 37.0% | +2.8% | +15.6% |
| Memphis TN | 547,706 | 56.0% | -5.1% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 50.0% | +8.7% | +4.2% |
| Portland OR | 1,086,232 | 17.0% | +6.3% | +13.3% |
| Honolulu HI | 411,655 | 10.0% | +25.0% | +11.1% |
| Flint-Saginaw-Bay City MI | 375,743 | 58.0% | +13.7% | +13.7% |
| Portland-Auburn ME | 364,761 | 26.0% | +13.0% | +23.8% |
| Charleston-Huntington WV | 363,503 | 14.0% | +16.7% | +27.3% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 23.0% | +9.5% | +15.0% |
| Shreveport LA | 317,492 | 15.0% | +15.4% | +7.1% |
Maintain & Optimize
Stable markets with consistent performance
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 51.0% | +2.0% | +0.0% |
| Chicago IL | 3,081,097 | 75.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 56.0% | +0.0% | +3.7% |
| Phoenix AZ | 1,818,040 | 83.0% | +1.2% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 73.0% | +0.0% | -1.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 15.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 56.0% | +0.0% | +3.7% |
| Salt Lake City UT | 975,902 | 13.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
90
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 62.0% | -7.5% | -3.1% |
| Philadelphia PA | 2,642,616 | 52.0% | -5.5% | +2.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 39.0% | -2.5% | +0.0% |
| Atlanta GA | 2,277,873 | 65.0% | -7.1% | -3.0% |
| Houston TX | 2,266,381 | 35.0% | -5.4% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 74.0% | -2.6% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 43.0% | -4.4% | -2.3% |
| Detroit MI | 1,646,663 | 66.0% | -1.5% | -2.9% |
Brand Insights
Brand Insights for AMC Theatres in the Movie Theaters category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
AMC Theatres shows strong performance with 5.7% average growth across 210 markets (46.5% avg brand interest), with positive growth in 70 of 210 markets
Top performing markets for AMC Theatres demonstrate exceptional results in Meridian MS (+148.7% growth, 92.0% brand interest, +55.0% change), Hattiesburg-Laurel MS (+104.8% growth, 86.0% brand interest, +44.0% change), and Alpena MI (+100.0% growth, 100.0% brand interest, +100.0% change)
AMC Theatres has 24 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 66 stable markets (0-5%), and 100 declining markets
Notable high-growth markets for AMC Theatres include Alexandria LA (+37.0% growth, 37.0% brand interest), Alpena MI (+100.0% growth, 100.0% brand interest), and Bend OR (+25.0% growth, 5.0% brand interest)
AMC Theatres demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+37.0% growth, +10.0% gain, 37.0% current brand interest), Alpena MI (+100.0% growth, +100.0% gain, 100.0% current brand interest), and Elmira NY (+27.8% growth, +5.0% gain, 23.0% current brand interest)
AMC Theatres successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 37.0% brand interest, +37.0% growth), Alpena MI (maintained 100.0% brand interest, +100.0% growth), and Elmira NY (maintained 23.0% brand interest, +27.8% growth)
In small markets, AMC Theatres shows strong growth with moderate brand interest: Alexandria LA (+37.0% growth, 37.0% brand interest) and Alpena MI (+100.0% growth, 100.0% brand interest)
AMC Theatres achieves significant brand interest gains in Alexandria LA (+10.0% brand interest growth, now at 37.0%), Alpena MI (+100.0% brand interest growth, now at 100.0%), and Elmira NY (+5.0% brand interest growth, now at 23.0%)
AMC Theatres shows accelerating brand interest growth in Alexandria LA (+37.0% growth, 37.0% brand interest) and Alpena MI (+100.0% growth, 100.0% brand interest)
AMC Theatres demonstrates emerging brand interest strength in Bend OR (+25.0% growth, 5.0% brand interest) and Bowling Green KY (+100.0% growth, 8.0% brand interest)
AMC Theatres maintains stable brand interest performance in mature markets: Albany GA (-2.1% growth, 93.0% brand interest) and Austin TX (-4.2% growth, 23.0% brand interest)
AMC Theatres faces growth challenges in historically strong markets: Albany GA (-2.1% growth, 93.0% brand interest) and Albuquerque-Santa Fe NM (-13.3% growth, 26.0% brand interest)
AMC Theatres performance in major markets: Atlanta GA (-7.1% growth, 65.0% brand interest, 2.7M TVHH), Baltimore MD (-3.6% growth, 54.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-2.6% growth, 74.0% brand interest, 2.6M TVHH)
AMC Theatres shows positive brand interest growth in markets representing 24.7% of total TVHH coverage
AMC Theatres maintains strong brand interest positions (>30% share) in key markets: Albany GA (93.0% brand interest, -2.0% change), Albuquerque-Santa Fe NM (26.0% brand interest, -4.0% change), and Atlanta GA (65.0% brand interest, -5.0% change)
AMC Theatres achieves significant brand interest gains in Alexandria LA (+10.0% brand interest), Alpena MI (+100.0% brand interest), and Bend OR (+1.0% brand interest)
Competitive Insights
Competitive Insights showcase how AMC Theatres performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where AMC Theatres can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where AMC Theatres can focus its competitive strategy.
Regal Cinemas demonstrates category leadership at dma level with 26.7% average brand interest growth, showing exceptional performance in Albany GA (+40.0%, 7.0% brand interest), Atlanta GA (+17.9%, 33.0% brand interest), and Bakersfield CA (+17.8%, 53.0% brand interest)
In high-growth dma markets, Regal Cinemas maintains an average brand interest of 11.9% with consistent performance across 60 markets
AMC Theatres shows strong momentum with 5.7% average brand interest growth across key dma markets: Parkersburg WV (+700.0% growth, +7.0% brand interest), Meridian MS (+148.7% growth, +55.0% brand interest), and Hattiesburg-Laurel MS (+104.8% growth, +44.0% brand interest)
AMC Theatres captured additional brand interest in 44 dma markets, averaging +9.9% brand interest growth in key growth dma
Regal Cinemas shows strong momentum with 26.7% average brand interest growth across key dma markets: Medford-Klamath Falls OR (+700.0% growth, +7.0% brand interest), Wausau-Rhinelander WI (+650.0% growth, +13.0% brand interest), and Rapid City SD (+600.0% growth, +6.0% brand interest)
Regal Cinemas captured additional brand interest in 98 dma markets, averaging +3.5% brand interest growth in key growth dma
In direct competition, Regal Cinemas outperforms AMC Theatres with 43.2 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 45.0% brand interest, 5.2% growth), Alexandria LA (gap: 2.0% brand interest, 50.4% growth), and Anchorage AK (gap: 48.0% brand interest, 13.7% growth)
In select markets, Cinemark Theatres outperforms AMC Theatres despite weaker overall growth (+1.9% vs +5.7% overall): Anchorage AK (Cinemark Theatres leads: 30.0% share, +11.1% growth vs AMC Theatres: 11.0%, -15.4%) and Baton Rouge LA (Cinemark Theatres: +2.6% growth vs AMC Theatres: -1.7% growth)
In select markets, AMC Theatres outperforms Regal Cinemas despite weaker overall growth (+5.7% vs +26.7% overall): Albany-Schenectady-Troy NY (AMC Theatres: +3.9% growth vs Regal Cinemas: -1.4% growth), Alexandria LA (AMC Theatres: +37.0% growth vs Regal Cinemas: -13.3% growth), and Bend OR (AMC Theatres: +25.0% growth vs Regal Cinemas: -3.1% growth)
In select markets, Cinemark Theatres outperforms Regal Cinemas despite weaker overall growth (+1.9% vs +26.7% overall): Anchorage AK (Cinemark Theatres: +11.1% growth vs Regal Cinemas: -1.7% growth), Bend OR (Cinemark Theatres: +100.0% growth vs Regal Cinemas: -3.1% growth), and Biloxi-Gulfport MS (Cinemark Theatres leads: 87.0% share, +6.1% growth vs Regal Cinemas: 0.0%, -100.0%)
AMC Theatres successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 37.0% brand interest, +37.0% growth), Alpena MI (maintained 100.0% brand interest, +100.0% growth), and Elmira NY (maintained 23.0% brand interest, +27.8% growth)
Cinemark Theatres successfully defends market leadership positions while maintaining brand interest growth in Greenwood-Greenville MS (maintained 46.0% brand interest, +100.0% growth), Baton Rouge LA (maintained 39.0% brand interest, +2.6% growth), and Erie PA (maintained 86.0% brand interest, +2.4% growth)
Regal Cinemas successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 33.0% brand interest, +17.9% growth), Bakersfield CA (maintained 53.0% brand interest, +17.8% growth), and Duluth MN-Superior WI (maintained 24.0% brand interest, +380.0% growth)
AMC Theatres maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (37.0% brand interest, +2.8% growth), Los Angeles CA (51.0% brand interest, +2.0% growth), and Milwaukee WI (73.0% brand interest, +2.8% growth)
Cinemark Theatres maintains strong brand interest position in key markets: Houston TX (47.0% brand interest, +2.2% growth), Pittsburgh PA (48.0% brand interest, +4.3% growth), and West Palm Beach-Ft. Pierce FL (34.0% brand interest, +3.0% growth)
Regal Cinemas maintains strong brand interest position in key markets: Atlanta GA (33.0% brand interest, +17.9% growth), Cincinnati OH (20.0% brand interest, +17.6% growth), and Las Vegas NV (36.0% brand interest, +2.9% growth)