Audi Q5
Audi
Company
Audi
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Audi Q5, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
47 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
18 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
107 DMAs
34 States
|
Brand Insights
Brand Insights reveal Audi Q5’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Audi Q5 shows challenging performance with -6.3% average growth across 51 markets (26.8% avg brand interest), with positive growth in 5 of 51 markets
Audi Q5 has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 43 declining markets
Audi Q5 successfully defends strong market positions while maintaining brand interest growth in Mississippi (maintained 24.0% brand interest, +4.3% growth), Nebraska (maintained 27.0% brand interest, +3.9% growth), and Nevada (maintained 28.0% brand interest, +7.7% growth)
Audi Q5 maintains stable brand interest performance in mature markets: Arkansas (-4.2% growth, 23.0% brand interest) and District of Columbia (-4.0% growth, 24.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Audi Q5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Audi Q5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mercedes-Benz GLC demonstrates category leadership at state level with 34.8% average brand interest growth, showing exceptional performance in California (+21.1%, 23.0% brand interest), Delaware (+38.5%, 18.0% brand interest), and Idaho (+22.2%, 11.0% brand interest)
In high-growth state markets, Mercedes-Benz GLC maintains an average brand interest of 15.3% with consistent performance across 14 markets
Lexus NX shows strong momentum with 22.6% average brand interest growth across key state markets: Montana (+800.0% growth, +8.0% brand interest), North Dakota (+100.0% growth, +1.0% brand interest), and Wyoming (+100.0% growth, +1.0% brand interest)
Lexus NX captured additional brand interest in 18 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Audi Q5 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 24.0% | -4.0% | +9.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 24.0% | +4.4% | +14.3% |
| Columbus OH | 865,632 | 28.0% | +0.0% | +12.0% |
| Milwaukee WI | 765,170 | 29.0% | -3.3% | +7.4% |
| Jacksonville FL | 671,993 | 26.0% | -3.7% | +13.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 26.0% | -13.3% | +8.3% |
| Oklahoma City OK | 631,839 | 29.0% | -3.3% | +11.5% |
| Louisville KY | 612,910 | 28.0% | +3.7% | +16.7% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 29.0% | +7.4% | +16.0% |
| Las Vegas NV | 739,704 | 27.0% | +8.0% | +12.5% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 29.0% | +7.4% | +16.0% |
| Fresno-Visalia CA | 539,002 | 26.0% | +36.8% | +4.0% |
| Green Bay-Appleton WI | 400,512 | 31.0% | +10.7% | +24.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 42.0% | +16.7% | +44.8% |
| Charleston-Huntington WV | 363,503 | 25.0% | +13.6% | +47.1% |
| Toledo OH | 360,723 | 32.0% | +28.0% | +10.3% |
Maintain & Optimize
Stable markets with consistent performance
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 900,609 | 26.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 31.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 24.0% | +0.0% | +0.0% |
| Lafayette LA | 208,429 | 27.0% | +0.0% | +0.0% |
| Joplin MO-Pittsburg KS | 128,486 | 45.0% | +2.3% | +2.3% |
| Great Falls MT | 55,922 | 100.0% | +0.0% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 83.0% | +0.0% | +0.0% |
| Mankato MN | 47,507 | 67.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
107
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 24.0% | -4.0% | +0.0% |
| Los Angeles CA | 4,962,377 | 21.0% | -4.6% | +0.0% |
| Chicago IL | 3,081,097 | 26.0% | -3.7% | -7.1% |
| Philadelphia PA | 2,642,616 | 25.0% | -3.9% | -7.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 23.0% | -4.2% | +0.0% |
| Atlanta GA | 2,277,873 | 23.0% | -4.2% | +4.6% |
| Houston TX | 2,266,381 | 22.0% | -12.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 26.0% | -10.3% | -3.7% |
Brand Insights
Brand Insights for Audi Q5 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Audi Q5 shows stable performance with 1.1% average growth across 209 markets (27.0% avg brand interest), with positive growth in 57 of 209 markets
Top performing markets for Audi Q5 demonstrate exceptional results in Terre Haute IN (+600.0% growth, 49.0% brand interest, +42.0% change), Bowling Green KY (+557.1% growth, 46.0% brand interest, +39.0% change), and Topeka KS (+287.5% growth, 31.0% brand interest, +23.0% change)
Audi Q5 has 30 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 130 declining markets
Notable high-growth markets for Audi Q5 include Bowling Green KY (+557.1% growth, 46.0% brand interest), Cheyenne WY-Scottsbluff NE (+134.2% growth, 89.0% brand interest), and Clarksburg-Weston WV (+102.5% growth, 81.0% brand interest)
Audi Q5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bowling Green KY (+557.1% growth, +39.0% gain, 46.0% current brand interest), Cheyenne WY-Scottsbluff NE (+134.2% growth, +51.0% gain, 89.0% current brand interest), and Clarksburg-Weston WV (+102.5% growth, +41.0% gain, 81.0% current brand interest)
Audi Q5 successfully defends strong market positions while maintaining brand interest growth in Bowling Green KY (maintained 46.0% brand interest, +557.1% growth), Cheyenne WY-Scottsbluff NE (maintained 89.0% brand interest, +134.2% growth), and Clarksburg-Weston WV (maintained 81.0% brand interest, +102.5% growth)
In small markets, Audi Q5 shows modest growth with notable brand interest: Bowling Green KY (+557.1% growth, 46.0% brand interest) and Cheyenne WY-Scottsbluff NE (+134.2% growth, 89.0% brand interest)
Audi Q5 maintains dominant market position with >35% brand interest in key markets: Bowling Green KY (46.0% brand interest, +557.1% growth), Cheyenne WY-Scottsbluff NE (89.0% brand interest, +134.2% growth), and Clarksburg-Weston WV (81.0% brand interest, +102.5% growth)
Audi Q5 achieves significant brand interest gains in Bowling Green KY (+39.0% brand interest growth, now at 46.0%), Cheyenne WY-Scottsbluff NE (+51.0% brand interest growth, now at 89.0%), and Clarksburg-Weston WV (+41.0% brand interest growth, now at 81.0%)
Audi Q5 shows accelerating brand interest growth in Bowling Green KY (+557.1% growth, 46.0% brand interest) and Cheyenne WY-Scottsbluff NE (+134.2% growth, 89.0% brand interest)
Audi Q5 demonstrates emerging brand interest strength in Harrisonburg VA (+85.7% growth, 13.0% brand interest) and Monroe LA-El Dorado AR (+11.1% growth, 10.0% brand interest)
Audi Q5 maintains stable brand interest performance in mature markets: Anchorage AK (-3.6% growth, 27.0% brand interest) and Atlanta GA (-4.2% growth, 23.0% brand interest)
Audi Q5 faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-49.3% growth, 36.0% brand interest) and Albany-Schenectady-Troy NY (-12.9% growth, 27.0% brand interest)
Audi Q5 performance in major markets: Atlanta GA (-4.2% growth, 23.0% brand interest, 2.7M TVHH), Baltimore MD (-11.5% growth, 23.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-10.3% growth, 26.0% brand interest, 2.6M TVHH)
Audi Q5 shows positive brand interest growth in markets representing 14.9% of total TVHH coverage
Audi Q5 maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (36.0% brand interest, -35.0% change), Albany-Schenectady-Troy NY (27.0% brand interest, -4.0% change), and Albuquerque-Santa Fe NM (23.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights showcase how Audi Q5 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Audi Q5 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Audi Q5 can focus its competitive strategy.
Mercedes-Benz GLC demonstrates category leadership at dma level with 33.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+420.0%, 26.0% brand interest), Albany GA (+25.9%, 34.0% brand interest), and Albany-Schenectady-Troy NY (+62.5%, 13.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLC maintains an average brand interest of 18.0% with consistent performance across 63 markets
Volvo XC60 shows strong momentum with 28.9% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+950.0% growth, +19.0% brand interest), Elmira NY (+900.0% growth, +27.0% brand interest), and Sherman TX-Ada OK (+720.0% growth, +36.0% brand interest)
Volvo XC60 captured additional brand interest in 87 dma markets, averaging +4.6% brand interest growth in key growth dma
Lexus NX shows strong momentum with 23.2% average brand interest growth across key dma markets: Corpus Christi TX (+900.0% growth, +9.0% brand interest), Yakima-Pasco-Richland-Kennewick WA (+900.0% growth, +9.0% brand interest), and Davenport IA-Rock Island-Moline IL (+800.0% growth, +8.0% brand interest)
Lexus NX captured additional brand interest in 73 dma markets, averaging +3.9% brand interest growth in key growth dma
BMW X3 shows strong momentum with 15.0% average brand interest growth across key dma markets: Dothan AL (+733.3% growth, +44.0% brand interest), Rapid City SD (+716.7% growth, +43.0% brand interest), and Sioux City IA (+614.3% growth, +43.0% brand interest)
BMW X3 captured additional brand interest in 77 dma markets, averaging +11.5% brand interest growth in key growth dma
Mercedes-Benz GLC shows strong momentum with 33.8% average brand interest growth across key dma markets: Bend OR (+900.0% growth, +9.0% brand interest), Charlottesville VA (+900.0% growth, +9.0% brand interest), and Lake Charles LA (+866.7% growth, +26.0% brand interest)
Mercedes-Benz GLC captured additional brand interest in 98 dma markets, averaging +6.4% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLC outperforms Volvo XC60 with 10.0 percentage point brand interest advantage across 198 shared markets: Anchorage AK (gap: 8.0% brand interest, 85.1% growth), Augusta GA (gap: 5.0% brand interest, 87.6% growth), and Bakersfield CA (gap: 15.0% brand interest, 120.0% growth)
In select markets, Lexus NX outperforms Volvo XC60 despite weaker overall growth (+23.2% vs +28.9% overall): Charlottesville VA (Lexus NX: +100.0% growth vs Volvo XC60: -15.2% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (+15.0% vs +28.9% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Volvo XC60: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Volvo XC60: 17.0%, -5.6%)
In select markets, Audi Q5 outperforms Lexus NX despite weaker overall growth (+1.1% vs +23.2% overall): Amarillo TX (Audi Q5 leads: 32.0% share, +3.2% growth vs Lexus NX: 1.0%, -93.3%)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (+15.0% vs +23.2% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Lexus NX: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Lexus NX: 9.0%, -10.0%)
In select markets, Audi Q5 outperforms BMW X3 despite weaker overall growth (+1.1% vs +15.0% overall): Boise ID (Audi Q5 leads: 33.0% share, +6.5% growth vs BMW X3: 30.0%, -16.7%) and Bowling Green KY (Audi Q5 leads: 46.0% share, +557.1% growth vs BMW X3: 5.0%, -94.6%)