Audi Q5
Audi
Company
Audi
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Audi Q5, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
42 DMAs
17 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
79 DMAs
21 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
39 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
46 DMAs
10 States
|
Brand Insights
Brand Insights reveal Audi Q5’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Audi Q5 shows strong performance with 8.2% average growth across 51 markets (28.0% avg brand interest), with positive growth in 39 of 51 markets
Top performing markets for Audi Q5 demonstrate exceptional results in Alaska (+30.4% growth, 30.0% brand interest, +7.0% change), Idaho (+28.1% growth, 41.0% brand interest, +9.0% change), and Nebraska (+26.1% growth, 29.0% brand interest, +6.0% change)
Audi Q5 has 12 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Audi Q5 include Alabama (+19.1% growth, 25.0% brand interest), Alaska (+30.4% growth, 30.0% brand interest), and Florida (+15.0% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Audi Q5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Audi Q5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Audi Q5 demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alabama (+19.1%, 25.0% brand interest), Alaska (+30.4%, 30.0% brand interest), and Florida (+15.0%, 23.0% brand interest)
In high-growth state markets, Audi Q5 maintains an average brand interest of 29.2% with consistent performance across 12 markets
Audi Q5 shows strong momentum with 8.2% average brand interest growth across key state markets: Alaska (+30.4% growth, +7.0% brand interest), Idaho (+28.1% growth, +9.0% brand interest), and Nebraska (+26.1% growth, +6.0% brand interest)
Audi Q5 captured additional brand interest in 32 state markets, averaging +3.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Audi Q5 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 22.0% | +10.0% | -4.4% |
| Philadelphia PA | 2,642,616 | 26.0% | +4.0% | +0.0% |
| Houston TX | 2,266,381 | 25.0% | +4.2% | +4.2% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | +3.7% | +3.7% |
| Detroit MI | 1,646,663 | 27.0% | +8.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 30.0% | +3.5% | +3.5% |
| St. Louis MO | 1,066,886 | 29.0% | +7.4% | +0.0% |
| Pittsburgh PA | 998,699 | 25.0% | +0.0% | +13.6% |
High Growth Priority
Large markets showing strong consistent growth
79
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 28.0% | +7.7% | +3.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | +8.7% | +13.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 21.0% | +10.5% | +5.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 30.0% | +11.1% | +7.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 26.0% | +23.8% | +8.3% |
| Indianapolis IN | 1,026,188 | 30.0% | +15.4% | +11.1% |
| San Diego CA | 940,959 | 25.0% | +8.7% | +4.2% |
| Cincinnati OH | 810,849 | 24.0% | +14.3% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 23.0% | +4.6% | -4.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 23.0% | +4.6% | -4.2% |
| Phoenix AZ | 1,818,040 | 23.0% | +0.0% | +4.6% |
| Seattle-Tacoma WA | 1,798,974 | 28.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 22.0% | +4.8% | -4.4% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 22.0% | +4.8% | -4.4% |
| Charlotte NC | 1,124,890 | 24.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 22.0% | +4.8% | -4.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | -4.2% | -8.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 22.0% | -4.4% | -12.0% |
| Denver CO | 1,523,659 | 31.0% | -3.1% | -8.8% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 26.0% | -7.1% | +0.0% |
| Portland OR | 1,086,232 | 28.0% | -6.7% | -3.5% |
| Columbus OH | 865,632 | 26.0% | -3.7% | +0.0% |
| Austin TX | 831,742 | 24.0% | -7.7% | -4.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 23.0% | -8.0% | +0.0% |
Brand Insights
Brand Insights for Audi Q5 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Audi Q5 shows strong performance with 12.0% average growth across 203 markets (25.8% avg brand interest), with positive growth in 122 of 203 markets
Top performing markets for Audi Q5 demonstrate exceptional results in Twin Falls ID (+127.3% growth, 100.0% brand interest, +56.0% change), Duluth MN-Superior WI (+125.9% growth, 61.0% brand interest, +34.0% change), and Augusta GA (+107.7% growth, 27.0% brand interest, +14.0% change)
Audi Q5 has 70 markets with high growth (>15%), 32 markets with moderate growth (5-15%), 57 stable markets (0-5%), and 44 declining markets
Notable high-growth markets for Audi Q5 include Amarillo TX (+81.5% growth, 49.0% brand interest), Anchorage AK (+32.0% growth, 33.0% brand interest), and Augusta GA (+107.7% growth, 27.0% brand interest)
Audi Q5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+81.5% growth, +22.0% gain, 49.0% current brand interest), Anchorage AK (+32.0% growth, +8.0% gain, 33.0% current brand interest), and Augusta GA (+107.7% growth, +14.0% gain, 27.0% current brand interest)
Audi Q5 successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 49.0% brand interest, +81.5% growth), Anchorage AK (maintained 33.0% brand interest, +32.0% growth), and Augusta GA (maintained 27.0% brand interest, +107.7% growth)
In large markets, Audi Q5 shows modest growth with notable brand interest: Indianapolis IN (+15.4% growth, 30.0% brand interest) and Raleigh-Durham (Fayetteville) NC (+23.8% growth, 26.0% brand interest)
In medium markets, Audi Q5 shows strong growth with notable brand interest: Buffalo NY (+28.6% growth, 27.0% brand interest) and Fresno-Visalia CA (+19.1% growth, 25.0% brand interest)
In small markets, Audi Q5 shows strong growth with notable brand interest: Amarillo TX (+81.5% growth, 49.0% brand interest) and Anchorage AK (+32.0% growth, 33.0% brand interest)
Audi Q5 achieves significant brand interest gains in Amarillo TX (+22.0% brand interest growth, now at 49.0%) and Anchorage AK (+8.0% brand interest growth, now at 33.0%)
Audi Q5 shows accelerating brand interest growth in Amarillo TX (+81.5% growth, 49.0% brand interest) and Anchorage AK (+32.0% growth, 33.0% brand interest)
Audi Q5 maintains stable brand interest performance in mature markets: Albany GA (-4.5% growth, 21.0% brand interest) and Baton Rouge LA (-3.6% growth, 27.0% brand interest)
Audi Q5 faces growth challenges in historically strong markets: Baton Rouge LA (-3.6% growth, 27.0% brand interest) and Beaumont-Port Arthur TX (-44.0% growth, 28.0% brand interest)
Audi Q5 performance in major markets: Cleveland-Akron (Canton) OH (-7.1% growth, 26.0% brand interest, 1.6M TVHH), Columbus OH (-3.7% growth, 26.0% brand interest, 1.0M TVHH), and Denver CO (-3.1% growth, 31.0% brand interest, 1.8M TVHH)
Audi Q5 shows positive brand interest growth in markets representing 70.0% of total TVHH coverage
Audi Q5 maintains strong brand interest positions (>30% share) in key markets: Albany GA (21.0% brand interest, -1.0% change), Austin TX (24.0% brand interest, -2.0% change), and Bakersfield CA (22.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights showcase how Audi Q5 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Audi Q5 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Audi Q5 can focus its competitive strategy.
Audi Q5 demonstrates category leadership at dma level with 12.0% average brand interest growth, showing exceptional performance in Amarillo TX (+81.5%, 49.0% brand interest), Anchorage AK (+32.0%, 33.0% brand interest), and Augusta GA (+107.7%, 27.0% brand interest)
In high-growth dma markets, Audi Q5 maintains an average brand interest of 36.0% with consistent performance across 70 markets
Audi Q5 shows strong momentum with 12.0% average brand interest growth across key dma markets: Twin Falls ID (+127.3% growth, +56.0% brand interest), Duluth MN-Superior WI (+125.9% growth, +34.0% brand interest), and Augusta GA (+107.7% growth, +14.0% brand interest)
Audi Q5 captured additional brand interest in 101 dma markets, averaging +11.6% brand interest growth in key growth dma
In direct competition, Audi Q5 outperforms Lexus NX with 20.1 percentage point brand interest advantage across 203 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 100.0% growth), Albany GA (gap: 21.0% brand interest, 4.5% growth), and Austin TX (gap: 11.0% brand interest, 0.6% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (-5.2% vs +2.7% overall): Augusta GA (BMW X3 leads: 29.0% share, -9.4% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (BMW X3: 21.0% share vs Volvo XC60: 16.0% share), and Champaign & Springfield-Decatur IL (BMW X3: 32.0% share vs Volvo XC60: 21.0% share)
In select markets, Mercedes-Benz GLC outperforms Volvo XC60 despite weaker overall growth (-0.5% vs +2.7% overall): Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (Mercedes-Benz GLC: -10.0% growth vs Volvo XC60: -20.0% growth), and Champaign & Springfield-Decatur IL (Mercedes-Benz GLC: -7.1% growth vs Volvo XC60: -8.7% growth)
In select markets, Volvo XC60 outperforms Audi Q5 despite weaker overall growth (+2.7% vs +12.0% overall): Abilene-Sweetwater TX (Volvo XC60: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Volvo XC60 leads: 22.0% share, +100.0% growth vs Audi Q5: 21.0%, -4.5%), and Austin TX (Volvo XC60: +0.0% growth vs Audi Q5: -7.7% growth)
In select markets, Lexus NX outperforms Audi Q5 despite weaker overall growth (+4.2% vs +12.0% overall): Abilene-Sweetwater TX (Lexus NX: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Lexus NX: +0.0% growth vs Audi Q5: -4.5% growth), and Austin TX (Lexus NX: -7.1% growth vs Audi Q5: -7.7% growth)
In select markets, BMW X3 outperforms Audi Q5 despite weaker overall growth (-5.2% vs +12.0% overall): Abilene-Sweetwater TX (BMW X3 leads: 100.0% share, +100.0% growth vs Audi Q5: 0.0%, -100.0%), Albany GA (BMW X3: 32.0% share vs Audi Q5: 21.0% share), and Austin TX (BMW X3 leads: 30.0% share, +3.5% growth vs Audi Q5: 24.0%, -7.7%)
In select markets, Mercedes-Benz GLC outperforms Audi Q5 despite weaker overall growth (-0.5% vs +12.0% overall): Abilene-Sweetwater TX (Mercedes-Benz GLC: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Mercedes-Benz GLC: 25.0% share vs Audi Q5: 21.0% share), and Austin TX (Mercedes-Benz GLC: +11.8% growth vs Audi Q5: -7.7% growth)
In select markets, Volvo XC60 outperforms Lexus NX despite weaker overall growth (+2.7% vs +4.2% overall): Albuquerque-Santa Fe NM (Volvo XC60: +18.2% growth vs Lexus NX: -5.9% growth), Amarillo TX (Volvo XC60: +0.0% growth vs Lexus NX: -12.5% growth), and Atlanta GA (Volvo XC60: +0.0% growth vs Lexus NX: -11.8% growth)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (-5.2% vs +4.2% overall): Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Lexus NX: 16.0%, -5.9%), Amarillo TX (BMW X3: 30.0% share vs Lexus NX: 21.0% share), and Atlanta GA (BMW X3 leads: 28.0% share, +3.7% growth vs Lexus NX: 15.0%, -11.8%)
In select markets, Mercedes-Benz GLC outperforms Lexus NX despite weaker overall growth (-0.5% vs +4.2% overall): Amarillo TX (Mercedes-Benz GLC: +0.0% growth vs Lexus NX: -12.5% growth), Atlanta GA (Mercedes-Benz GLC leads: 20.0% share, +0.0% growth vs Lexus NX: 15.0%, -11.8%), and Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Lexus NX: 16.0%, -23.8%)
In select markets, BMW X3 outperforms Mercedes-Benz GLC despite weaker overall growth (-5.2% vs -0.5% overall): Albany GA (BMW X3: 32.0% share vs Mercedes-Benz GLC: 25.0% share), Albany-Schenectady-Troy NY (BMW X3 leads: 37.0% share, -5.1% growth vs Mercedes-Benz GLC: 9.0%, -30.8%), and Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Mercedes-Benz GLC: 11.0%, -15.4%)
Volvo XC60 successfully defends market leadership positions while maintaining brand interest growth in Duluth MN-Superior WI (maintained 39.0% brand interest, +21.9% growth), Burlington VT-Plattsburgh NY (maintained 35.0% brand interest, +2.9% growth), and Bangor ME (maintained 38.0% brand interest, +11.8% growth)