BMW X3
BMW
Company
BMW
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for BMW X3, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
35 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
60 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
22 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
92 DMAs
29 States
|
Brand Insights
Brand Insights reveal BMW X3’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
BMW X3 shows challenging performance with -1.0% average growth across 51 markets (29.8% avg brand interest), with positive growth in 26 of 51 markets
Top performing markets for BMW X3 demonstrate exceptional results in South Dakota (+15.2% growth, 38.0% brand interest, +5.0% change), Montana (+14.3% growth, 24.0% brand interest, +3.0% change), and Delaware (+13.3% growth, 34.0% brand interest, +4.0% change)
BMW X3 has 1 market with high growth (>15%), 11 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for BMW X3 include South Dakota (+15.2% growth, 38.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For BMW X3, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For BMW X3, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mercedes-Benz GLC demonstrates category leadership at state level with 34.8% average brand interest growth, showing exceptional performance in California (+21.1%, 23.0% brand interest), Delaware (+38.5%, 18.0% brand interest), and Idaho (+22.2%, 11.0% brand interest)
In high-growth state markets, Mercedes-Benz GLC maintains an average brand interest of 15.3% with consistent performance across 14 markets
Lexus NX shows strong momentum with 22.6% average brand interest growth across key state markets: Montana (+800.0% growth, +8.0% brand interest), North Dakota (+100.0% growth, +1.0% brand interest), and Wyoming (+100.0% growth, +1.0% brand interest)
Lexus NX captured additional brand interest in 18 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for BMW X3 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 28.0% | +3.7% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +3.6% | +0.0% |
| Phoenix AZ | 1,818,040 | 34.0% | +6.3% | -8.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 34.0% | +3.0% | +9.7% |
| Charlotte NC | 1,124,890 | 32.0% | +3.2% | +0.0% |
| Indianapolis IN | 1,026,188 | 33.0% | +6.5% | -2.9% |
| Baltimore MD | 977,058 | 29.0% | +7.4% | +0.0% |
| Cincinnati OH | 810,849 | 31.0% | +3.3% | +10.7% |
High Growth Priority
Large markets showing strong consistent growth
60
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 28.0% | +7.7% | +3.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 31.0% | +10.7% | -3.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 31.0% | +6.9% | +6.9% |
| Portland OR | 1,086,232 | 32.0% | +14.3% | +6.7% |
| San Antonio TX | 900,609 | 29.0% | +7.4% | +7.4% |
| Kansas City MO | 866,618 | 32.0% | +6.7% | +6.7% |
| Hartford & New Haven CT | 862,036 | 32.0% | +10.3% | -3.0% |
| Austin TX | 831,742 | 29.0% | +11.5% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 29.0% | +0.0% | +3.6% |
| Atlanta GA | 2,277,873 | 28.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 29.0% | +0.0% | +3.6% |
| Salt Lake City UT | 975,902 | 29.0% | +0.0% | +3.6% |
| San Diego CA | 940,959 | 31.0% | +3.3% | -3.1% |
| Las Vegas NV | 739,704 | 30.0% | +3.5% | -3.2% |
| Memphis TN | 547,706 | 27.0% | +0.0% | +3.9% |
| Ft. Myers-Naples FL | 525,402 | 31.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
92
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 34.0% | -2.9% | +0.0% |
| Los Angeles CA | 4,962,377 | 30.0% | +3.5% | -6.3% |
| Philadelphia PA | 2,642,616 | 31.0% | -3.1% | -3.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -3.6% | -10.0% |
| Seattle-Tacoma WA | 1,798,974 | 29.0% | +0.0% | -6.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 32.0% | -3.0% | +0.0% |
| Detroit MI | 1,646,663 | 30.0% | -3.2% | -11.8% |
| Denver CO | 1,523,659 | 30.0% | +0.0% | -6.3% |
Brand Insights
Brand Insights for BMW X3 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
BMW X3 shows strong performance with 15.0% average growth across 208 markets (31.8% avg brand interest), with positive growth in 97 of 208 markets
Top performing markets for BMW X3 demonstrate exceptional results in Dothan AL (+733.3% growth, 50.0% brand interest, +44.0% change), Rapid City SD (+716.7% growth, 49.0% brand interest, +43.0% change), and Sioux City IA (+614.3% growth, 50.0% brand interest, +43.0% change)
BMW X3 has 34 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 48 stable markets (0-5%), and 83 declining markets
Notable high-growth markets for BMW X3 include Abilene-Sweetwater TX (+280.0% growth, 38.0% brand interest), Bangor ME (+360.0% growth, 23.0% brand interest), and Billings, MT (+100.0% growth, 8.0% brand interest)
BMW X3 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+280.0% growth, +28.0% gain, 38.0% current brand interest), Bangor ME (+360.0% growth, +18.0% gain, 23.0% current brand interest), and Binghamton NY (+31.4% growth, +11.0% gain, 46.0% current brand interest)
BMW X3 successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 38.0% brand interest, +280.0% growth), Bangor ME (maintained 23.0% brand interest, +360.0% growth), and Binghamton NY (maintained 46.0% brand interest, +31.4% growth)
In large markets, BMW X3 shows modest growth with moderate brand interest: Atlanta GA (+0.0% growth, 28.0% brand interest) and Boston MA-Manchester NH (+0.0% growth, 29.0% brand interest)
In medium markets, BMW X3 shows modest growth with moderate brand interest: Albany-Schenectady-Troy NY (+3.0% growth, 34.0% brand interest) and Cincinnati OH (+3.3% growth, 31.0% brand interest)
In small markets, BMW X3 shows strong growth with moderate brand interest: Abilene-Sweetwater TX (+280.0% growth, 38.0% brand interest) and Bangor ME (+360.0% growth, 23.0% brand interest)
BMW X3 maintains dominant market position with >35% brand interest in key markets: Wichita Falls TX & Lawton OK (51.0% brand interest, 1.9% decline), Abilene-Sweetwater TX (38.0% brand interest, +280.0% growth), and Binghamton NY (46.0% brand interest, +31.4% growth)
BMW X3 achieves significant brand interest gains in Abilene-Sweetwater TX (+28.0% brand interest growth, now at 38.0%), Bangor ME (+18.0% brand interest growth, now at 23.0%), and Binghamton NY (+11.0% brand interest growth, now at 46.0%)
BMW X3 shows accelerating brand interest growth in Abilene-Sweetwater TX (+280.0% growth, 38.0% brand interest) and Bangor ME (+360.0% growth, 23.0% brand interest)
BMW X3 maintains stable brand interest performance in mature markets: Birmingham AL (-3.7% growth, 26.0% brand interest) and Chattanooga TN (-3.3% growth, 29.0% brand interest)
BMW X3 faces growth challenges in historically strong markets: Albany GA (-5.4% growth, 35.0% brand interest) and Albuquerque-Santa Fe NM (-8.6% growth, 32.0% brand interest)
BMW X3 performance in major markets: Columbus OH (-6.7% growth, 28.0% brand interest, 1.0M TVHH), Detroit MI (-3.2% growth, 30.0% brand interest, 1.9M TVHH), and Miami-Ft. Lauderdale FL (-3.1% growth, 31.0% brand interest, 1.7M TVHH)
BMW X3 shows positive brand interest growth in markets representing 46.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how BMW X3 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where BMW X3 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where BMW X3 can focus its competitive strategy.
Mercedes-Benz GLC demonstrates category leadership at dma level with 33.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+420.0%, 26.0% brand interest), Albany GA (+25.9%, 34.0% brand interest), and Albany-Schenectady-Troy NY (+62.5%, 13.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLC maintains an average brand interest of 18.0% with consistent performance across 63 markets
Volvo XC60 shows strong momentum with 28.9% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+950.0% growth, +19.0% brand interest), Elmira NY (+900.0% growth, +27.0% brand interest), and Sherman TX-Ada OK (+720.0% growth, +36.0% brand interest)
Volvo XC60 captured additional brand interest in 87 dma markets, averaging +4.6% brand interest growth in key growth dma
Lexus NX shows strong momentum with 23.2% average brand interest growth across key dma markets: Corpus Christi TX (+900.0% growth, +9.0% brand interest), Yakima-Pasco-Richland-Kennewick WA (+900.0% growth, +9.0% brand interest), and Davenport IA-Rock Island-Moline IL (+800.0% growth, +8.0% brand interest)
Lexus NX captured additional brand interest in 73 dma markets, averaging +3.9% brand interest growth in key growth dma
BMW X3 shows strong momentum with 15.0% average brand interest growth across key dma markets: Dothan AL (+733.3% growth, +44.0% brand interest), Rapid City SD (+716.7% growth, +43.0% brand interest), and Sioux City IA (+614.3% growth, +43.0% brand interest)
BMW X3 captured additional brand interest in 77 dma markets, averaging +11.5% brand interest growth in key growth dma
Mercedes-Benz GLC shows strong momentum with 33.8% average brand interest growth across key dma markets: Bend OR (+900.0% growth, +9.0% brand interest), Charlottesville VA (+900.0% growth, +9.0% brand interest), and Lake Charles LA (+866.7% growth, +26.0% brand interest)
Mercedes-Benz GLC captured additional brand interest in 98 dma markets, averaging +6.4% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLC outperforms Volvo XC60 with 10.0 percentage point brand interest advantage across 198 shared markets: Anchorage AK (gap: 8.0% brand interest, 85.1% growth), Augusta GA (gap: 5.0% brand interest, 87.6% growth), and Bakersfield CA (gap: 15.0% brand interest, 120.0% growth)
In select markets, Lexus NX outperforms Volvo XC60 despite weaker overall growth (+23.2% vs +28.9% overall): Charlottesville VA (Lexus NX: +100.0% growth vs Volvo XC60: -15.2% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (+15.0% vs +28.9% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Volvo XC60: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Volvo XC60: 17.0%, -5.6%)
In select markets, Audi Q5 outperforms Lexus NX despite weaker overall growth (+1.1% vs +23.2% overall): Amarillo TX (Audi Q5 leads: 32.0% share, +3.2% growth vs Lexus NX: 1.0%, -93.3%)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (+15.0% vs +23.2% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Lexus NX: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Lexus NX: 9.0%, -10.0%)
In select markets, Audi Q5 outperforms BMW X3 despite weaker overall growth (+1.1% vs +15.0% overall): Boise ID (Audi Q5 leads: 33.0% share, +6.5% growth vs BMW X3: 30.0%, -16.7%) and Bowling Green KY (Audi Q5 leads: 46.0% share, +557.1% growth vs BMW X3: 5.0%, -94.6%)