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Investment Recommendations

Targeted investment recommendations for BMW X3, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
Category Description Markets
Growth Opportunity
Mid-size markets with positive brand interest trends
27 DMAs 4 States
High Growth Priority
Large markets showing strong consistent growth
21 DMAs 2 States
Maintain & Optimize
Stable markets with consistent performance
35 DMAs 1 State
Turnaround Priority
Markets requiring immediate attention and improvement
123 DMAs 43 States

Brand Insights

Brand Insights reveal BMW X3’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
BMW X3 shows challenging performance with -7.8% average growth across 51 markets (29.6% avg brand interest), with positive growth in 3 of 51 markets
Top performing markets for BMW X3 demonstrate exceptional results in Kansas (+20.0% growth, 36.0% brand interest, +6.0% change) and Mississippi (+17.2% growth, 34.0% brand interest, +5.0% change)
BMW X3 has 2 markets with high growth (>15%), 1 market with moderate growth (5-15%), 4 stable markets (0-5%), and 44 declining markets
Notable high-growth markets for BMW X3 include Kansas (+20.0% growth, 36.0% brand interest) and Mississippi (+17.2% growth, 34.0% brand interest)

Competitive Insights

Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.

For BMW X3, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Audi Q5 demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alabama (+19.1%, 25.0% brand interest), Alaska (+30.4%, 30.0% brand interest), and Florida (+15.0%, 23.0% brand interest)
In high-growth state markets, Audi Q5 maintains an average brand interest of 29.2% with consistent performance across 12 markets
Audi Q5 shows strong momentum with 8.2% average brand interest growth across key state markets: Alaska (+30.4% growth, +7.0% brand interest), Idaho (+28.1% growth, +9.0% brand interest), and Nebraska (+26.1% growth, +6.0% brand interest)
Audi Q5 captured additional brand interest in 32 state markets, averaging +3.4% brand interest growth in key growth state

Investment Recommendations

For Q2 and Q3 2025

Strategic recommendations for BMW X3 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.

Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.

Growth Opportunity

Mid-size markets with positive brand interest trends
27 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
New York NY 6,567,593 34.0% -2.9% +6.3%
Austin TX 831,742 30.0% +3.5% +7.1%
Cincinnati OH 810,849 31.0% -8.8% +6.9%
Jacksonville FL 671,993 33.0% +0.0% +6.5%
Birmingham AL 651,287 29.0% +7.4% +0.0%
Richmond-Petersburg VA 516,962 28.0% +3.7% +0.0%
Little Rock-Pine Bluff AR 490,561 34.0% +3.0% +6.3%
Dayton OH 418,047 34.0% +6.3% +0.0%

High Growth Priority

Large markets showing strong consistent growth
21 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Orlando-Daytona Beach-Melbourne FL 1,508,869 34.0% +6.3% +9.7%
Nashville TN 993,259 32.0% +10.3% -3.0%
Kansas City MO 866,618 32.0% +10.3% +6.7%
Tucson (Sierra Vista) AZ 416,976 33.0% +13.8% +0.0%
Flint-Saginaw-Bay City MI 375,743 43.0% +38.7% -12.2%
Shreveport LA 317,492 32.0% +28.0% +3.2%
Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL 313,880 52.0% +20.9% -1.9%
Greenville-New Bern-Washington NC 259,522 41.0% +32.3% +64.0%

Maintain & Optimize

Stable markets with consistent performance
35 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Atlanta GA 2,277,873 28.0% +3.7% -3.5%
Houston TX 2,266,381 27.0% +0.0% +0.0%
San Francisco-Oakland-San Jose CA 2,204,229 29.0% +0.0% +3.6%
Seattle-Tacoma WA 1,798,974 30.0% +0.0% +0.0%
Detroit MI 1,646,663 32.0% +0.0% +3.2%
Cleveland-Akron (Canton) OH 1,319,557 29.0% +0.0% +0.0%
Columbus OH 865,632 29.0% +0.0% +0.0%
Hartford & New Haven CT 862,036 31.0% +0.0% +3.3%

Turnaround Priority

Markets requiring immediate attention and improvement
123 Markets
Market Approx.
Digital-First Households
Current Brand Interest QoQ Change YoY Change
Los Angeles CA 4,962,377 30.0% -9.1% +3.5%
Chicago IL 3,081,097 27.0% -6.9% -3.6%
Philadelphia PA 2,642,616 31.0% -6.1% +0.0%
Dallas-Ft. Worth TX 2,585,309 26.0% -7.1% -7.1%
Washington DC (Hagerstown MD) 2,224,748 27.0% -3.6% -6.9%
Boston MA-Manchester NH 2,206,762 28.0% -3.5% +0.0%
Phoenix AZ 1,818,040 35.0% -5.4% -7.9%
Tampa-St. Petersburg (Sarasota) FL 1,758,412 30.0% -6.3% -3.2%

Brand Insights

Brand Insights for BMW X3 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.

These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
BMW X3 shows challenging performance with -5.2% average growth across 203 markets (30.9% avg brand interest), with positive growth in 46 of 203 markets
Top performing markets for BMW X3 demonstrate exceptional results in Abilene-Sweetwater TX (+100.0% growth, 100.0% brand interest, +100.0% change), Beaumont-Port Arthur TX (+100.0% growth, 23.0% brand interest, +23.0% change), and Clarksburg-Weston WV (+100.0% growth, 40.0% brand interest, +40.0% change)
BMW X3 has 21 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 49 stable markets (0-5%), and 114 declining markets
Notable high-growth markets for BMW X3 include Abilene-Sweetwater TX (+100.0% growth, 100.0% brand interest), Beaumont-Port Arthur TX (+100.0% growth, 23.0% brand interest), and Binghamton NY (+45.2% growth, 45.0% brand interest)
BMW X3 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+100.0% growth, +100.0% gain, 100.0% current brand interest), Beaumont-Port Arthur TX (+100.0% growth, +23.0% gain, 23.0% current brand interest), and Binghamton NY (+45.2% growth, +14.0% gain, 45.0% current brand interest)
BMW X3 successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +100.0% growth), Beaumont-Port Arthur TX (maintained 23.0% brand interest, +100.0% growth), and Binghamton NY (maintained 45.0% brand interest, +45.2% growth)
BMW X3 achieves significant brand interest gains in Abilene-Sweetwater TX (+100.0% brand interest growth, now at 100.0%) and Beaumont-Port Arthur TX (+23.0% brand interest growth, now at 23.0%)
BMW X3 shows accelerating brand interest growth in Abilene-Sweetwater TX (+100.0% growth, 100.0% brand interest) and Beaumont-Port Arthur TX (+100.0% growth, 23.0% brand interest)
BMW X3 maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-2.9% growth, 33.0% brand interest) and Boston MA-Manchester NH (-3.5% growth, 28.0% brand interest)
BMW X3 faces growth challenges in historically strong markets: Albany GA (-33.3% growth, 32.0% brand interest) and Albany-Schenectady-Troy NY (-5.1% growth, 37.0% brand interest)
BMW X3 performance in major markets: Baltimore MD (-13.3% growth, 26.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-3.5% growth, 28.0% brand interest, 2.6M TVHH), and Charlotte NC (-6.2% growth, 30.0% brand interest, 1.3M TVHH)
BMW X3 shows positive brand interest growth in markets representing 14.7% of total TVHH coverage
BMW X3 maintains strong brand interest positions (>30% share) in key markets: Albany GA (32.0% brand interest, -16.0% change), Albany-Schenectady-Troy NY (37.0% brand interest, -2.0% change), and Albuquerque-Santa Fe NM (33.0% brand interest, -1.0% change)
BMW X3 achieves significant brand interest gains in Abilene-Sweetwater TX (+100.0% brand interest), Beaumont-Port Arthur TX (+23.0% brand interest), and Binghamton NY (+14.0% brand interest)
BMW X3 maintains dominant market position with >35% brand interest in key markets: Albany GA (32.0% brand interest, -33.3% change) and Albany-Schenectady-Troy NY (37.0% brand interest, -5.1% change)
BMW X3 shows challenging performance with -4.7% average growth across 200 markets (31.6% avg brand interest), with positive growth in 45 of 200 markets

Competitive Insights

Competitive Insights showcase how BMW X3 performs against competitors across different markets. These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.

Each insight highlights specific market opportunities and challenges where BMW X3 can focus its competitive strategy.
Audi Q5 demonstrates category leadership at dma level with 12.0% average brand interest growth, showing exceptional performance in Amarillo TX (+81.5%, 49.0% brand interest), Anchorage AK (+32.0%, 33.0% brand interest), and Augusta GA (+107.7%, 27.0% brand interest)
In high-growth dma markets, Audi Q5 maintains an average brand interest of 36.0% with consistent performance across 70 markets
Audi Q5 shows strong momentum with 12.0% average brand interest growth across key dma markets: Twin Falls ID (+127.3% growth, +56.0% brand interest), Duluth MN-Superior WI (+125.9% growth, +34.0% brand interest), and Augusta GA (+107.7% growth, +14.0% brand interest)
Audi Q5 captured additional brand interest in 101 dma markets, averaging +11.6% brand interest growth in key growth dma
In direct competition, Audi Q5 outperforms Lexus NX with 20.1 percentage point brand interest advantage across 203 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 100.0% growth), Albany GA (gap: 21.0% brand interest, 4.5% growth), and Austin TX (gap: 11.0% brand interest, 0.6% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (-5.2% vs +2.7% overall): Augusta GA (BMW X3 leads: 29.0% share, -9.4% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (BMW X3: 21.0% share vs Volvo XC60: 16.0% share), and Champaign & Springfield-Decatur IL (BMW X3: 32.0% share vs Volvo XC60: 21.0% share)
In select markets, Mercedes-Benz GLC outperforms Volvo XC60 despite weaker overall growth (-0.5% vs +2.7% overall): Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (Mercedes-Benz GLC: -10.0% growth vs Volvo XC60: -20.0% growth), and Champaign & Springfield-Decatur IL (Mercedes-Benz GLC: -7.1% growth vs Volvo XC60: -8.7% growth)
In select markets, Volvo XC60 outperforms Audi Q5 despite weaker overall growth (+2.7% vs +12.0% overall): Abilene-Sweetwater TX (Volvo XC60: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Volvo XC60 leads: 22.0% share, +100.0% growth vs Audi Q5: 21.0%, -4.5%), and Austin TX (Volvo XC60: +0.0% growth vs Audi Q5: -7.7% growth)
In select markets, Lexus NX outperforms Audi Q5 despite weaker overall growth (+4.2% vs +12.0% overall): Abilene-Sweetwater TX (Lexus NX: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Lexus NX: +0.0% growth vs Audi Q5: -4.5% growth), and Austin TX (Lexus NX: -7.1% growth vs Audi Q5: -7.7% growth)
In select markets, BMW X3 outperforms Audi Q5 despite weaker overall growth (-5.2% vs +12.0% overall): Abilene-Sweetwater TX (BMW X3 leads: 100.0% share, +100.0% growth vs Audi Q5: 0.0%, -100.0%), Albany GA (BMW X3: 32.0% share vs Audi Q5: 21.0% share), and Austin TX (BMW X3 leads: 30.0% share, +3.5% growth vs Audi Q5: 24.0%, -7.7%)
In select markets, Mercedes-Benz GLC outperforms Audi Q5 despite weaker overall growth (-0.5% vs +12.0% overall): Abilene-Sweetwater TX (Mercedes-Benz GLC: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Mercedes-Benz GLC: 25.0% share vs Audi Q5: 21.0% share), and Austin TX (Mercedes-Benz GLC: +11.8% growth vs Audi Q5: -7.7% growth)
In select markets, Volvo XC60 outperforms Lexus NX despite weaker overall growth (+2.7% vs +4.2% overall): Albuquerque-Santa Fe NM (Volvo XC60: +18.2% growth vs Lexus NX: -5.9% growth), Amarillo TX (Volvo XC60: +0.0% growth vs Lexus NX: -12.5% growth), and Atlanta GA (Volvo XC60: +0.0% growth vs Lexus NX: -11.8% growth)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (-5.2% vs +4.2% overall): Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Lexus NX: 16.0%, -5.9%), Amarillo TX (BMW X3: 30.0% share vs Lexus NX: 21.0% share), and Atlanta GA (BMW X3 leads: 28.0% share, +3.7% growth vs Lexus NX: 15.0%, -11.8%)
In select markets, Mercedes-Benz GLC outperforms Lexus NX despite weaker overall growth (-0.5% vs +4.2% overall): Amarillo TX (Mercedes-Benz GLC: +0.0% growth vs Lexus NX: -12.5% growth), Atlanta GA (Mercedes-Benz GLC leads: 20.0% share, +0.0% growth vs Lexus NX: 15.0%, -11.8%), and Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Lexus NX: 16.0%, -23.8%)
In select markets, BMW X3 outperforms Mercedes-Benz GLC despite weaker overall growth (-5.2% vs -0.5% overall): Albany GA (BMW X3: 32.0% share vs Mercedes-Benz GLC: 25.0% share), Albany-Schenectady-Troy NY (BMW X3 leads: 37.0% share, -5.1% growth vs Mercedes-Benz GLC: 9.0%, -30.8%), and Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Mercedes-Benz GLC: 11.0%, -15.4%)
Volvo XC60 successfully defends market leadership positions while maintaining brand interest growth in Duluth MN-Superior WI (maintained 39.0% brand interest, +21.9% growth), Burlington VT-Plattsburgh NY (maintained 35.0% brand interest, +2.9% growth), and Bangor ME (maintained 38.0% brand interest, +11.8% growth)

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What You'll Get:

Market Performance Insights
Comprehensive brand insights for BMW X3 to help you understand your current performance and uncover hidden opportunities.
Competitive Landscape
Detailed benchmarking against top competitors so you can spot gaps, trends, and areas to dominate.
Growth Opportunities
Tailored, data-backed strategies designed to drive faster, smarter expansion across key markets.
Multi-Channel Marketing Integration
Seamless support across 14+ digital channels - including Search, Social, Display, Email, Video, TV/CTV, Audio, and more - to unify and scale your campaigns effectively.
Actionable Recommendations
You won't just get data - you'll get clear next steps to improve ROI and outpace the competition.