Category | Description | Markets |
---|---|---|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
27 DMAs
4 States
|
High Growth Priority
|
Large markets showing strong consistent growth
|
21 DMAs
2 States
|
Maintain & Optimize
|
Stable markets with consistent performance
|
35 DMAs
1 State
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
123 DMAs
43 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 34.0% | -2.9% | +6.3% |
Austin TX | 831,742 | 30.0% | +3.5% | +7.1% |
Cincinnati OH | 810,849 | 31.0% | -8.8% | +6.9% |
Jacksonville FL | 671,993 | 33.0% | +0.0% | +6.5% |
Birmingham AL | 651,287 | 29.0% | +7.4% | +0.0% |
Richmond-Petersburg VA | 516,962 | 28.0% | +3.7% | +0.0% |
Little Rock-Pine Bluff AR | 490,561 | 34.0% | +3.0% | +6.3% |
Dayton OH | 418,047 | 34.0% | +6.3% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 34.0% | +6.3% | +9.7% |
Nashville TN | 993,259 | 32.0% | +10.3% | -3.0% |
Kansas City MO | 866,618 | 32.0% | +10.3% | +6.7% |
Tucson (Sierra Vista) AZ | 416,976 | 33.0% | +13.8% | +0.0% |
Flint-Saginaw-Bay City MI | 375,743 | 43.0% | +38.7% | -12.2% |
Shreveport LA | 317,492 | 32.0% | +28.0% | +3.2% |
Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 52.0% | +20.9% | -1.9% |
Greenville-New Bern-Washington NC | 259,522 | 41.0% | +32.3% | +64.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Atlanta GA | 2,277,873 | 28.0% | +3.7% | -3.5% |
Houston TX | 2,266,381 | 27.0% | +0.0% | +0.0% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 29.0% | +0.0% | +3.6% |
Seattle-Tacoma WA | 1,798,974 | 30.0% | +0.0% | +0.0% |
Detroit MI | 1,646,663 | 32.0% | +0.0% | +3.2% |
Cleveland-Akron (Canton) OH | 1,319,557 | 29.0% | +0.0% | +0.0% |
Columbus OH | 865,632 | 29.0% | +0.0% | +0.0% |
Hartford & New Haven CT | 862,036 | 31.0% | +0.0% | +3.3% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Los Angeles CA | 4,962,377 | 30.0% | -9.1% | +3.5% |
Chicago IL | 3,081,097 | 27.0% | -6.9% | -3.6% |
Philadelphia PA | 2,642,616 | 31.0% | -6.1% | +0.0% |
Dallas-Ft. Worth TX | 2,585,309 | 26.0% | -7.1% | -7.1% |
Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -3.6% | -6.9% |
Boston MA-Manchester NH | 2,206,762 | 28.0% | -3.5% | +0.0% |
Phoenix AZ | 1,818,040 | 35.0% | -5.4% | -7.9% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 30.0% | -6.3% | -3.2% |