BMW X3
BMW
Company
BMW
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for BMW X3, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
7 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
12 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
16 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
|
|
Monitor & Maintain
|
All other markets
|
158 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal BMW X3’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
BMW X3 shows challenging performance with -62.1% average growth across 51 markets (13.1% avg brand interest), with positive growth in 0 of 51 markets
BMW X3 has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
BMW X3 shows strong performance with 17.2% average growth across 49 markets (13.6% avg brand interest), with positive growth in 39 of 49 markets
BMW X3 has 25 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 7 stable markets (0-5%), and 3 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For BMW X3, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For BMW X3, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC60 shows market leadership with 244.7% average brand interest growth and notable strength in Alabama (+300.0%, 24.0% brand interest), Alaska (+200.0%, 30.0% brand interest), and Arizona (+257.1%, 25.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 27.8% with consistent performance across 48 markets
Volvo XC60 shows strong momentum with 244.7% average brand interest growth across key markets: Idaho (+516.7% growth, +31.0% brand interest), Utah (+442.9% growth, +31.0% brand interest), and Montana (+425.0% growth, +34.0% brand interest)
Volvo XC60 captured additional brand interest in 48 markets, averaging +19.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for BMW X3 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lexington KY | 449,592 | 21.0% | -8.7% | +40.0% |
Emerging Market
Smaller markets showing strong growth potential
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salisbury MD | 163,214 | 13.0% | +30.0% | +18.2% |
| Palm Springs CA | 148,025 | 24.0% | +26.3% | +50.0% |
| Panama City FL | 132,616 | 15.0% | +50.0% | +36.4% |
| Jackson MS | N/A | 17.0% | +30.8% | +70.0% |
| Columbia SC | N/A | 16.0% | +23.1% | +45.5% |
| Springfield MO | N/A | 16.0% | +23.1% | +60.0% |
| Charleston SC | N/A | 14.0% | +40.0% | +40.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 634,260 | 17.0% | +21.4% | +41.7% |
| Fresno-Visalia CA | 558,026 | 20.0% | +11.1% | +66.7% |
| Ft. Myers-Naples FL | 543,946 | 17.0% | +6.3% | +6.3% |
| Honolulu HI | 426,184 | 25.0% | +19.1% | +13.6% |
| Wichita-Hutchinson KS | 402,706 | 16.0% | +6.7% | +77.8% |
| Roanoke-Lynchburg VA | 401,623 | 12.0% | +20.0% | +71.4% |
| Chattanooga TN | 353,329 | 19.0% | +46.2% | +35.7% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 317,574 | 13.0% | +8.3% | +8.3% |
High Growth Priority
Large markets showing strong consistent growth
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 14.0% | -58.8% | +16.7% |
| Atlanta GA | 2,358,268 | 18.0% | +12.5% | +12.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | -50.0% | +14.3% |
| Boston MA-Manchester NH | 2,284,647 | 13.0% | -58.1% | +18.2% |
| Phoenix AZ | 1,882,206 | 14.0% | -63.2% | +16.7% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 14.0% | -54.8% | +27.3% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 16.0% | -51.5% | +14.3% |
| St. Louis MO | 1,104,541 | 13.0% | +0.0% | +30.0% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 18.0% | +0.0% | -5.3% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 18.0% | +0.0% | +5.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 16.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 17.0% | +6.3% | +6.3% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 18.0% | -5.3% | -5.3% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 17.0% | +0.0% | +0.0% |
| Baltimore MD | 1,011,542 | 16.0% | -5.9% | +6.7% |
| San Diego CA | 974,169 | 17.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
158
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 15.0% | -59.5% | +7.1% |
| Chicago IL | 3,189,842 | 15.0% | +0.0% | +7.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 19.0% | -34.5% | +5.6% |
| Houston TX | 2,346,370 | 19.0% | -34.5% | +11.8% |
| Seattle-Tacoma WA | 1,862,467 | 13.0% | -58.1% | +8.3% |
| Detroit MI | 1,704,780 | 10.0% | -9.1% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 12.0% | -65.7% | +9.1% |
| Denver CO | 1,577,435 | 13.0% | -60.6% | +8.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 932,395 | 16.0% | -44.8% | -15.8% |
Brand Insights
Brand Insights for BMW X3 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
BMW X3 shows challenging performance with -45.1% average growth across 169 markets (11.4% avg brand interest), with positive growth in 28 of 169 markets
Top performing markets for BMW X3 demonstrate exceptional results in Evansville IN (+20.8% growth, 29.0% brand interest, +5.0% brand interest change) and Honolulu HI (+19.1% growth, 25.0% brand interest, +4.0% brand interest change)
BMW X3 has 18 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 124 declining markets
Notable high-growth markets for BMW X3 include Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest), Charleston SC (+40.0% growth, 14.0% brand interest), and Chattanooga TN (+46.1% growth, 19.0% brand interest)
BMW X3 shows positive brand interest momentum in 28 markets, notably in Albuquerque-Santa Fe NM (+3.0% brand interest), Charleston SC (+4.0% brand interest), Chattanooga TN (+6.0% brand interest)
BMW X3 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Evansville IN (+20.8% growth, +5.0% gain, 29.0% current brand interest), Honolulu HI (+19.1% growth, +4.0% gain, 25.0% current brand interest), and Palm Springs CA (+26.3% growth, +5.0% gain, 24.0% current brand interest)
BMW X3 achieves significant brand interest gains in Chattanooga TN (+6.0% brand interest growth, now at 19.0%) and Evansville IN (+5.0% brand interest growth, now at 29.0%)
BMW X3 shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest) and Charleston SC (+40.0% growth, 14.0% brand interest)
BMW X3 demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest) and Charleston SC (+40.0% growth, 14.0% brand interest)
BMW X3 performance in major markets: Baltimore MD (-5.9% decline, 16.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-58.1% decline, 13.0% brand interest, 2.6M TVHH), and Charlotte NC (-62.9% decline, 13.0% brand interest, 1.3M TVHH)
BMW X3 shows positive brand interest growth in markets representing 14.8% of total TVHH coverage
BMW X3 shows strong performance with 10.7% average growth across 141 markets (13.2% avg brand interest), with positive growth in 93 of 141 markets
Top performing markets for BMW X3 demonstrate exceptional results in Evansville IN (+93.3% growth, 29.0% brand interest, +14.0% brand interest change), Missoula MT (+73.3% growth, 26.0% brand interest, +11.0% brand interest change), and Honolulu HI (+13.6% growth, 25.0% brand interest, +3.0% brand interest change)
BMW X3 has 68 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for BMW X3 include Albuquerque-Santa Fe NM (+41.7% growth, 17.0% brand interest), Amarillo TX (+50.0% growth, 18.0% brand interest), and Augusta GA (+40.0% growth, 21.0% brand interest)
BMW X3 shows positive brand interest momentum in 93 markets, notably in Albuquerque-Santa Fe NM (+5.0% brand interest), Amarillo TX (+6.0% brand interest), Augusta GA (+6.0% brand interest)
Competitive Insights
Competitive Insights showcase how BMW X3 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where BMW X3 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where BMW X3 can focus its competitive strategy.
Volvo XC60 demonstrates category dominance with 91.3% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+250.0%, 28.0% brand interest), Anchorage AK (+184.6%, 37.0% brand interest), and Austin TX (+200.0%, 27.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 29.1% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 91.3% average brand interest growth across key markets: Spokane WA (+800.0% growth, +32.0% brand interest), Birmingham AL (+500.0% growth, +20.0% brand interest), and Boise ID (+450.0% growth, +27.0% brand interest)
Volvo XC60 captured additional brand interest in 70 markets, averaging +16.0% brand interest growth in key growth markets
Audi Q5 shows strong momentum with 18.8% average brand interest growth across key markets: Yuma AZ-El Centro CA (+192.3% growth, +50.0% brand interest), Odessa-Midland TX (+145.0% growth, +29.0% brand interest), and Waco-Temple-Bryan TX (+127.8% growth, +23.0% brand interest)
Audi Q5 captured additional brand interest in 92 markets, averaging +12.8% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 35.9% brand interest across key markets: Anchorage AK (37.0% brand interest, +184.6% growth), Bend OR (46.0% brand interest, +283.3% growth), and Boise ID (33.0% brand interest, +450.0% growth)
Audi Q5 maintains market dominance with an average 42.1% brand interest across key markets: Albany GA (49.0% brand interest, +104.2% growth), Albany-Schenectady-Troy NY (41.0% brand interest, +41.4% growth), and Anchorage AK (48.0% brand interest, +29.7% growth)
Volvo XC60 dominates in 85 of 130 key battleground markets against Audi Q5, notably in Albany GA (22.0% vs 49.0% brand interest), Augusta GA (19.0% vs 34.0% brand interest), and Baltimore MD (25.0% vs 32.0% brand interest)
Volvo XC60 dominates in 90 of 105 key battleground markets against Lexus NX, notably in Baltimore MD (25.0% vs 7.0% brand interest), Charlottesville VA (27.0% vs 14.0% brand interest), and Chattanooga TN (28.0% vs 6.0% brand interest)
Volvo XC60 dominates in 81 of 119 key battleground markets against BMW X3, notably in Albany GA (22.0% vs 0.0% brand interest), Augusta GA (19.0% vs 21.0% brand interest), and Baltimore MD (25.0% vs 16.0% brand interest)
Volvo XC60 dominates in 77 of 122 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (22.0% vs 29.0% brand interest), Augusta GA (19.0% vs 20.0% brand interest), and Baltimore MD (25.0% vs 20.0% brand interest)
Audi Q5 dominates in 105 of 120 key battleground markets against Lexus NX, notably in Albuquerque-Santa Fe NM (39.0% vs 8.0% brand interest), Atlanta GA (29.0% vs 6.0% brand interest), and Burlington VT-Plattsburgh NY (32.0% vs 16.0% brand interest)
Audi Q5 dominates in 123 of 160 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (39.0% vs 17.0% brand interest), Amarillo TX (37.0% vs 18.0% brand interest), and Atlanta GA (29.0% vs 18.0% brand interest)
Audi Q5 dominates in 88 of 146 key battleground markets against Mercedes-Benz GLC, notably in Albuquerque-Santa Fe NM (39.0% vs 12.0% brand interest), Atlanta GA (29.0% vs 22.0% brand interest), and Burlington VT-Plattsburgh NY (32.0% vs 10.0% brand interest)
BMW X3 dominates in 63 of 114 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (8.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (8.0% vs 17.0% brand interest), and Atlanta GA (6.0% vs 18.0% brand interest)