Mercedes-Benz GLC
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLC, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
40 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
57 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
87 DMAs
22 States
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLC’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLC shows challenging performance with -3.4% average growth across 51 markets (15.4% avg brand interest), with positive growth in 12 of 51 markets
Mercedes-Benz GLC has 2 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Hawaii (+21.4% growth, 17.0% brand interest) and South Dakota (+23.1% growth, 16.0% brand interest)
Mercedes-Benz GLC successfully defends strong market positions while maintaining brand interest growth in Texas (maintained 22.0% brand interest, +4.8% growth) and Mississippi (maintained 21.0% brand interest, +5.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
BMW X3 demonstrates category leadership at state level with 4.8% average brand interest growth, showing exceptional performance in District of Columbia (+38.1%, 29.0% brand interest), Maine (+30.0%, 26.0% brand interest), and New Mexico (+23.3%, 37.0% brand interest)
In high-growth state markets, BMW X3 maintains an average brand interest of 30.5% with consistent performance across 4 markets
In direct competition, BMW X3 outperforms Audi Q5 with 7.1 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 5.0% brand interest, 4.0% growth), Arizona (gap: 9.0% brand interest, 7.3% growth), and Arkansas (gap: 5.0% brand interest, 20.5% growth)
In select markets, Audi Q5 outperforms Volvo XC60 despite weaker overall growth (+0.2% vs -1.5% overall): Colorado (Audi Q5 leads: 32.0% share, +3.2% growth vs Volvo XC60: 16.0%, -5.9%) and District of Columbia (Audi Q5 leads: 25.0% share, +4.2% growth vs Volvo XC60: 18.0%, -18.2%)
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLC in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | +0.0% | +18.8% |
| Philadelphia PA | 2,642,616 | 16.0% | -11.1% | +14.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 21.0% | +5.0% | +5.0% |
| Atlanta GA | 2,277,873 | 22.0% | +0.0% | +10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +0.0% | +5.6% |
| Boston MA-Manchester NH | 2,206,762 | 16.0% | +0.0% | +6.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 20.0% | -4.8% | +11.1% |
| Phoenix AZ | 1,818,040 | 20.0% | +5.3% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 16.0% | +6.7% | +23.1% |
| Nashville TN | 993,259 | 17.0% | +13.3% | +13.3% |
| Hartford & New Haven CT | 862,036 | 13.0% | +8.3% | +18.2% |
| Cincinnati OH | 810,849 | 18.0% | +12.5% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 14.0% | +16.7% | +16.7% |
| Jacksonville FL | 671,993 | 18.0% | +12.5% | -10.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 15.0% | +7.1% | +25.0% |
| Oklahoma City OK | 631,839 | 16.0% | +6.7% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 24.0% | +0.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 17.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 13.0% | +0.0% | +0.0% |
| Rochester NY | 370,481 | 13.0% | +0.0% | +0.0% |
| Wausau-Rhinelander WI | 160,633 | 1.0% | +0.0% | +0.0% |
| Topeka KS | 147,365 | 1.0% | +0.0% | +0.0% |
| Wheeling WV-Steubenville OH | 108,851 | 3.0% | +0.0% | +0.0% |
| Elmira NY | 80,555 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
87
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 21.0% | -16.0% | +0.0% |
| Chicago IL | 3,081,097 | 18.0% | -5.3% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 19.0% | -5.0% | -9.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 23.0% | -8.0% | +4.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | -12.5% | -17.7% |
| Charlotte NC | 1,124,890 | 15.0% | -6.3% | -6.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | -6.3% | -11.8% |
| San Diego CA | 940,959 | 18.0% | -10.0% | -5.3% |
Brand Insights
Brand Insights for Mercedes-Benz GLC in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLC shows challenging performance with -0.2% average growth across 208 markets (13.7% avg brand interest), with positive growth in 66 of 208 markets
Top performing markets for Mercedes-Benz GLC demonstrate exceptional results in Monroe LA-El Dorado AR (+760.0% growth, 43.0% brand interest, +38.0% change), Minot-Bismarck-Dickinson(Williston) ND (+420.0% growth, 26.0% brand interest, +21.0% change), and Yuma AZ-El Centro CA (+314.3% growth, 29.0% brand interest, +22.0% change)
Mercedes-Benz GLC has 38 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 44 stable markets (0-5%), and 99 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Abilene-Sweetwater TX (+69.2% growth, 44.0% brand interest), Augusta GA (+36.4% growth, 15.0% brand interest), and Bakersfield CA (+31.2% growth, 21.0% brand interest)
Mercedes-Benz GLC demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+69.2% growth, +18.0% gain, 44.0% current brand interest), Bakersfield CA (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Biloxi-Gulfport MS (+61.5% growth, +8.0% gain, 21.0% current brand interest)
Mercedes-Benz GLC successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 44.0% brand interest, +69.2% growth), Bakersfield CA (maintained 21.0% brand interest, +31.2% growth), and Baton Rouge LA (maintained 22.0% brand interest, +15.8% growth)
Mercedes-Benz GLC maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (44.0% brand interest, +69.2% growth), Great Falls MT (100.0% brand interest, +100.0% growth), and Monroe LA-El Dorado AR (43.0% brand interest, +760.0% growth)
Mercedes-Benz GLC achieves significant brand interest gains in Abilene-Sweetwater TX (+18.0% brand interest growth, now at 44.0%), Augusta GA (+4.0% brand interest growth, now at 15.0%), and Bakersfield CA (+5.0% brand interest growth, now at 21.0%)
Mercedes-Benz GLC shows accelerating brand interest growth in Abilene-Sweetwater TX (+69.2% growth, 44.0% brand interest) and Augusta GA (+36.4% growth, 15.0% brand interest)
Mercedes-Benz GLC demonstrates emerging brand interest strength in Augusta GA (+36.4% growth, 15.0% brand interest) and Buffalo NY (+15.4% growth, 15.0% brand interest)
Mercedes-Benz GLC maintains stable brand interest performance in mature markets: Detroit MI (-4.8% growth, 20.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (-4.8% growth, 20.0% brand interest)
Mercedes-Benz GLC performance in major markets: Charlotte NC (-6.2% growth, 15.0% brand interest, 1.3M TVHH), Chicago IL (-5.3% growth, 18.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-12.5% growth, 14.0% brand interest, 1.6M TVHH)
Mercedes-Benz GLC shows positive brand interest growth in markets representing 26.2% of total TVHH coverage
Mercedes-Benz GLC maintains strong brand interest positions (>30% share) in key markets: Birmingham AL (20.0% brand interest, -2.0% change), Columbus GA (20.0% brand interest, -3.0% change), and Detroit MI (20.0% brand interest, -1.0% change)
Mercedes-Benz GLC achieves significant brand interest gains in Abilene-Sweetwater TX (+18.0% brand interest), Augusta GA (+4.0% brand interest), and Bakersfield CA (+5.0% brand interest)
Mercedes-Benz GLC shows strong performance with 10.0% average growth across 210 markets (14.0% avg brand interest), with positive growth in 93 of 210 markets
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLC performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Volvo XC60 demonstrates category leadership at dma level with 15.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+100.0%, 3.0% brand interest), Augusta GA (+18.8%, 19.0% brand interest), and Bangor ME (+17.1%, 41.0% brand interest)
In high-growth dma markets, Volvo XC60 maintains an average brand interest of 18.0% with consistent performance across 48 markets
Volvo XC60 shows strong momentum with 15.5% average brand interest growth across key dma markets: Erie PA (+950.0% growth, +19.0% brand interest), Yakima-Pasco-Richland-Kennewick WA (+900.0% growth, +9.0% brand interest), and La Crosse-Eau Claire WI (+850.0% growth, +17.0% brand interest)
Volvo XC60 captured additional brand interest in 74 dma markets, averaging +5.9% brand interest growth in key growth dma
Audi Q5 shows strong momentum with 12.5% average brand interest growth across key dma markets: Sioux City IA (+772.7% growth, +85.0% brand interest), Dothan AL (+750.0% growth, +15.0% brand interest), and Yuma AZ-El Centro CA (+575.0% growth, +23.0% brand interest)
Audi Q5 captured additional brand interest in 70 dma markets, averaging +12.2% brand interest growth in key growth dma
Lexus NX shows strong momentum with 11.3% average brand interest growth across key dma markets: Evansville IN (+950.0% growth, +19.0% brand interest), Chico-Redding CA (+850.0% growth, +17.0% brand interest), and Ft. Wayne IN (+800.0% growth, +8.0% brand interest)
Lexus NX captured additional brand interest in 50 dma markets, averaging +3.3% brand interest growth in key growth dma
BMW X3 shows strong momentum with 14.1% average brand interest growth across key dma markets: Lafayette IN (+809.1% growth, +89.0% brand interest), Greenwood-Greenville MS (+650.0% growth, +78.0% brand interest), and Sherman TX-Ada OK (+571.4% growth, +40.0% brand interest)
BMW X3 captured additional brand interest in 81 dma markets, averaging +14.4% brand interest growth in key growth dma
In direct competition, Volvo XC60 outperforms BMW X3 with 24.9 percentage point brand interest advantage across 204 shared markets: Albany GA (gap: 55.0% brand interest, 157.1% growth), Albuquerque-Santa Fe NM (gap: 26.0% brand interest, 48.2% growth), and Alexandria LA (gap: 92.0% brand interest, 217.5% growth)
In select markets, Audi Q5 outperforms Volvo XC60 despite weaker overall growth (+12.5% vs +15.5% overall): Anchorage AK (Audi Q5 leads: 29.0% share, +7.4% growth vs Volvo XC60: 13.0%, -38.1%)
In select markets, Lexus NX outperforms Volvo XC60 despite weaker overall growth (+11.3% vs +15.5% overall): Albuquerque-Santa Fe NM (Lexus NX leads: 16.0% share, +14.3% growth vs Volvo XC60: 12.0%, -29.4%) and Anchorage AK (Lexus NX: +9.1% growth vs Volvo XC60: -38.1% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (+14.1% vs +15.5% overall): Albany GA (BMW X3 leads: 55.0% share, +57.1% growth vs Volvo XC60: 0.0%, -100.0%), Albuquerque-Santa Fe NM (BMW X3 leads: 38.0% share, +18.8% growth vs Volvo XC60: 12.0%, -29.4%), and Alexandria LA (BMW X3 leads: 96.0% share, +134.2% growth vs Volvo XC60: 4.0%, -83.3%)
In select markets, Mercedes-Benz GLC outperforms Volvo XC60 despite weaker overall growth (-0.2% vs +15.5% overall): Bakersfield CA (Mercedes-Benz GLC leads: 21.0% share, +31.2% growth vs Volvo XC60: 0.0%, -100.0%)
In select markets, Lexus NX outperforms Audi Q5 despite weaker overall growth (+11.3% vs +12.5% overall): Albuquerque-Santa Fe NM (Lexus NX: +14.3% growth vs Audi Q5: -13.0% growth), Boise ID (Lexus NX: +22.2% growth vs Audi Q5: -3.0% growth), and Charleston SC (Lexus NX: +22.2% growth vs Audi Q5: -4.8% growth)